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August Monthly Review: ChatGPT In Epic
Death, taxes, another frontier lab healthcare launch inspiring truly insane LinkedIn takes. As much as I want to stay away, I repeatedly am the crewman unplugging his ears whenever we pass these sirens. So it’s not the first and probably not the last time we dial up the typewriter rather than tie ourselves to the mast. The full blow-by-blow timeline: Health API Guy is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe The End of the Standalone PHR (Jan 8): ChatGPT Health arrives for consumers, at the time powered by b.well. I was bullish on the approach in that the best way for the PHR to finally solve distribution was to meet consumers were they already are (i.e. When Horizontal Meets Healthcare (Jan 9): OpenAI for Healthcare puts out the shingle for enterprises, with SharePoint ingestion standing in for the EHR integration the product actually needed. Another One: Anthropic’s Healthcare Debut (Jan 16): Claude's version, on HealthEx rails instead of b.well, with Agent Skills for FHIR development as the one true vertical-specific investment. ChatGPT for Clinicians: The Trap Sprung (Apr 24): OpenAI filled in the missing GTM middle with a free product for verified clinicians, effectively peeling the enterprise wrapper off ChatGPT for Healthcare and taking the PLG fight directly to OpenEvidence. OpenAI’s Second Attempt at Health (Jul 31): a relaunch of their patient specific app, now branded Health in ChatGPT, where the privacy partition came out, the connectors thinned, and b.well disappeared in favor of first-party FHIR work against a smaller network Beyond a Shingle So what was announced now? Today, we’re introducing a new electronic health record integration that brings authorized patient context from Epic into ChatGPT for Healthcare, along with the Healthcare Public Data plugin for direct, structured access to official healthcare datasets like PubMed, DailyMed, and CMS Coverage. Together, these capabilities bring ChatGPT closer to the systems and sources healthcare teams trust, while supporting the controls and compliance healthcare work requires. The core portfolio is unchanged from prior announcements we delineated and discussed (aside from the relaunch of patient-facing). Since trade publications still seem to be confusing them by using the wrong names: Enterprise sales motion: ChatGPT for Healthcare Protecting their core product / PLG: ChatGPT for Clinicians Consumer/patient-facing product: Health in ChatGPT So really, this is a feature release (specifically for ChatGPT for Healthcare when it comes to EHR integration). What’s cool about it, though, is that we are moving beyond just putting out a shingle. Everything in the January enterprise launch was horizontalizable: Horizontal tech companies thus generally start verticalization with their “putting out a shingle phase”. Telling the world you’re open for business as a horizontal tech company reliably attracts early inbound interest from buyers who are already trying to force-fit horizontal tools into domain-specific workflows and are eager for any signal that the vendor intends to support their use case more directly. Nothing was really vertical specific, which is exactly what you'd expect from the ultimate hypergrowth horizontal company dipping their toes into specific industries. But eventually you have to stop changing the sign on the door and start changing the product. Can you guess where the horizontal product was going to run out of road? This is the core dilemma writ large: verticalization requires differentiation, while scale economics of consumer and horizontal push toward unification. I’ve buried the lede so deep here it will be painful to some readers, but what should be shocking to no one is that my perspective is that EHR integration is the only path that meaningfully resolves this tension for ChatGPT for Healthcare. Integration with Microsoft Sharepoint is fine, but it is categorically insufficient for any product that hopes to influence clinical decision-making. SMART Money Well here we are, eight months later! Real vertical investment has begun, which surprised a few people. One friend in the industry messaged me: “Absolutely no way Epic gave ChatGPT API access.” Looking forensically at the announcements, the integration is notably read-only across appointment notes, laboratory results, medications, and specialist documentation. So while I’m not a betting man, I'd wager the house this is a SMART on FHIR launch: That sounds a lot like USCDI! The recommended path for the workflow they outline would be SMART on FHIR Their Health AI lead’s post is evocative of both standalone and EHR launch SMART, which another termed “ChartGPT” and “EHR Plugin” The implementation burden for SMART on FHIR is the lowest of the available integrative paths This is the team who literally did patient-facing SMART on FHIR with Epic last month Most importantly, if you’re a horizontal company, you generally still haven’t taken the full plunge and thus (overly) value reusability. SMART on FHIR is the logical compromise: healthcare-specific enough to matter, but standardized enough to reuse. Nobody Asked Judy Another friend asked “I thought they had to go to each health system, or did they go direct to Epic and now health systems opt in?” Given the trust paradigms in healthcare, this functionally cannot be Epic hoovering up all the data for OpenAI and shoving ChatGPT in their customers’ faces (or they would revolt). However, I do believe the aforementioned terrible coverage by TechCrunch and other outlets is probably responsible for that question, given the 325 million reference. When using FHIR as a business associate to an Epic customer, there is no EHR gatekeeping to speak of, as that isn’t how fhir.epic.com works: You register an app You pick your APIs You test against the sandbox APIs You list as “Ready for Production” Hospitals pick your app You test and go live with them Bluntly, nobody had to say yes or no in Verona (nor were they given the chance). Vendor Services (their next developer tier up that I doubt OpenAI is using quite yet in this initial release) certainly has contractual paperwork that some resent, but even there, the twin pressures of mounting antitrust and information blocking make outright gatekeeping increasingly fraught. My friend’s sentiment is, to me, representative of a broader industry neurosis, perhaps a sort of scar tissue of prior eras: people assume the gate is still there and never actually try the door. There are certainly other ways Epic (and any EHR) can put its thumb on the scale, but they are not so dumb as to stand in front of a federally mandated API and play bouncer at this exact moment in time. So I think they can and probably should go deeper, as this release is at best parity and at worst behind vertical-specific competition. OpenEvidence did a basic SMART launch with Sutter Health in February, allowing for more convenient evidence search by providers. They then add patient-context (the equivalent SMART on FHIR flow to what we see here) when Cedars-Sinai went enterprise-wide in May. UpToDate has four distinct applications across deeper workflows like patient engagement listed in Epic Showroom and announced a partnership with Epic to power Art at UGM Abridge and other ambient scribes have invested deeply into the deepest bidirectional clinical copilot workflow with integrations well beyond SMART on FHIR. In that light, the “Who is OpenAI primarily targeting here?” is clear. This release brings them into striking distance of OpenEvidence, but not the others quite yet. They are the only one of the three you can reach without building something truly Epic-specific. When will they go further? Competition is a great motivator to overcome the horizontal demons and start building things that can’t be reused: not across industries, not across EHRs, maybe not past the customer you built them for. That’s the price of actually verticalizing. The question is if and when OpenAI will be willing to pay it. Month in Review Here is the monthly review. As a reminder, this is a regular round-up of the month’s posts and other content to surface things you may have missed across regulation, litigation, interoperability, and beyond. AI assistance is used in these bullet summaries so I can focus on articles. Articles Published: None this month Video Content: The Information Exchange: Standards-based Thruple Edition (Aug 14): Back to school for us too, with Brad reporting in from the CMS Health Tech Ecosystem’s one year anniversary in DC. We get into the January CMS-0057 deadline, the fall rulemaking reading list, and why enrollment still keeps most apps off FHIR. The Information Exchange: Epic Dúnadan Edition (Aug 25): A UGM roundup with Ryan Brickner joining for the first time to check our takes against what the building actually thinks. Rangers, Ergo sitting on top of EHI, and a down-market lineup that needs some cuts. Regulatory: Stacked Deck, Bad Hand (Aug 05): ONC’s website refresh took the entire HIT Policy Committee record with it, so I rebuilt the archive and went looking for the regulatory capture story everyone assumes is buried in there. Stacking the deck and winning the hand turn out to be very different things. The Sixth Generation of Patient Access (Aug 19): A quick catalog of the five generations of patient access we’ve layered on since HIPAA, and the two candidates now competing to be the sixth. One is planned. The other is the market routing around the plan entirely. Court cases: Three Cases Walk Into a Docket (Aug 06): Two surprise settlements cleared the board in a single week, and then Judge Maddox dropped ninety-four pages on Vyne v. Henry Schein. The sleeper is a DMCA holding that makes direct-to-database a considerably riskier business model. Epic v. Health Gorilla: Into the MDL (Aug 10): Nine class actions are headed to Miami, and the Panel signaled it wants to bring the case that spawned them along too. That would leave Epic arguing the requests were obviously fraudulent in one courtroom and unknowable in the other. Amazon v. Perplexity: Agents Are Legalized! (Aug 11): The Ninth Circuit vacated the injunction against Comet, holding that the user is the one accessing the servers rather than the company that built the agent. A real win for agentic access, and a much narrower one than the headline suggests. Veeva v. Epic: Come At Me, Bro (Aug 26): Epic’s response brief wants the dismissal affirmed and, unusually, wants the opinion published as precedent. Buried in it is Epic’s own description of what its non-competes actually prohibit, which current and former employees should read closely. EHRs: The Contract Epic Would Never Sign Today (Aug 04): A 1999 SEC exhibit catches Epic licensing nearly its entire product line, Tapestry included, to the company that became TriZetto. The marketing services menu attached to it is the part that will make you blink. Forecast from Verona (Aug 07): The Epic Almanac makes one argument six different ways: the AI is only as good as the networks behind it. Emmie headlines, Art’s context stack is the most ambitious part, and Penny finally gets an autonomous coding date on the calendar. Works With Epic MyChart (Aug 17): Epic’s first new Showroom category since the death of Workshop certifies hardware instead of software, badge on the box and all. Made for iPhone, but for blood pressure cuffs, and rough news for anyone selling the RPM stack sitting in between. UGM Hot Takes 2026 (Aug 20): Everyone else covered the AI announcements, so I went after Savvy deleting the payment gateway, Rangers as Boost with the timer removed, and a down-market lineup with too many entries. Plus the Health Grid tidbits I cannot help myself on. MyChart Central Grows Up (Aug 24): Device data and Emmie turn Epic’s identity hub into a full consumer platform, which is both a logical answer to ChatGPT and a bit of a mistake. It also happens to be the best scraping target Epic has ever shipped. Industry Analysis: The Wrong Yardstick (Aug 12): Vertical software keeps getting judged against Superhuman and Notion, which is the wrong bar entirely. Your user is comparing your product to a whiteboard and forty phone calls before lunch. Primitives vs. Abstractions (Aug 27): Developers want building blocks, systems of record prefer to hand out business logic, and both sides have a real case. There’s no test from the outside that separates the engineering reason from the competitive one, which is why this keeps ending up in court. Cross-industry Comparisons: The Two Kinds of Platform Power (Aug 18): Attention power and record power are different problems that keep getting handed the same regulatory toolkit. Congress’s latest swing at Big Tech shows both what’s possible and where it falls apart. The Dogs of (Platform) War (Aug 21): A CourtListener alert turned up a property management fight with healthcare’s exact shape and none of the Cures Act. Shell prospects, ghost accounts, a notetaker bot that came back to haunt someone, and a lawyer arguing both sides of the same theory in two states. Fractals All the Way Down (Aug 31): Yardi dominates property management right up until you zoom into one segment, where AppFolio owns it outright and Yardi doesn’t appear at all. Where you draw the line around a B2B software market is about to decide an awful lot of cases. Other News: If Judy Had the Courage (Aug 13): A short eulogy for the era when software was allowed to look insane: WinAMP, bold colors, and everything the grey chatbot era has taken from us. External Media: Portland Monthly Health Tech Meetup: Erin O’Brien channeled my own feelings - maybe it’s just because it’s August and beautiful, but the monthly edition of the PDX Health community meetup was a ripper. Make sure to reach out if interested to join for the next one. STAT’s Coverage of Epic This Month: Brittany Trang of STAT did a fantastic job of breaking the FTC investigation that’s been lurking, as well as UGM related coverage, so I had to give her her wish of a meme. Fall Conferences: I’m pumped to be kicking off my fall conference season in NYC at Nabla Accelerate next month, which Chrissy provided the link to apply for. Here’s the rest of my schedule in case you want to meet up: Commonwell (Redwood Shores, CA): Oct 13-14 Open@Epic (Madison, WI): Oct 21-22 eHealthExchange (Austin, TX): Oct 27 Sequoia Project (Austin, TX): Oct 28-29 HLTH (Vegas): Nov 15-18 RSNA (Chicago): Nov 29-Dec 3 Posts I Liked: HTI-6 Should Unbundle API Certification: Josh Mandel makes the case that HTI-6 should split (g)(10) into separate authorization and data certifications, so a PACS or a genomics platform can certify only the role it actually performs. Imaging is the urgent example, but the structure solves a much bigger problem. On implementing ePrior Auth with Epic: Scott Rossignol’s field notes from a live ePrior Auth build on Epic, including the two app registrations nobody warns you about and the CPT mapping problem waiting at the end. CMS-0057 implementations are going to be such a beast. Healthcare point solutions are starting to look a lot like streaming services: Spencer Dorn runs the cable-to-streaming arc against health IT and lands squarely on the bundling half of the cycle. Bundling can be good! It can also be bad! Life is nuanced. Health API Guy is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
Get to Know Your Phone’s Built-In Emergency Kit
In times of natural disasters and other dangers, special features tucked away on your iPhone or Android device could help make a difference.
Apple Launching Eight New Products This Month
Apple last month announced a new Mac mini and a new Mac Studio. Both machines start shipping on Tuesday, September 22, which means they will launch in the same month as new iPhones, Apple Watches, and AirPods. Apple is expected to introduce the unannounced products at its annual iPhone fall event, which is this year carrying the tagline "Surprise and shine". The event takes place on Wednesday, September 9, making this month one of the busiest Apple has had in a while.
Latest leak claims the iPhone 18 Pro lineup will launch in these new colors
Apple will unveil the new iPhones on September 9. There have been plenty of rumors surrounding the color options for the upcoming iPhone 18 Pro series, and...
iPhone 18 Pro 'Surprise and Shine' Event Kicks Off Sept. 9. What We Expect to See
At the first event with John Ternus as CEO, we'll like get a foldable iPhone and new Apple Watch, but here's what's reportedly on tap for the iPhone 18 Pro lineup.
New iPhone Ultra details arrive for specs, multitasking, launch timing, more
A new Tom’s Guide interview with Mark Gurman has fresh details on what to expect from iPhone Ultra’s specs, software, launch timing, and more.
Apple’s First Foldable iPhone: The Latest News On Its Release Date
There’s a lot to be discovered about the foldable iPhone. Not least, when will it be released? Here’s the latest report.
Foldable iPhone Ultra Likely Has MagSafe Charging
Apple's foldable "iPhone Ultra" will likely support MagSafe charging, Bloomberg's Mark Gurman said in an interview with Tom's Guide. iPhone Ultra dummy models that surfaced in April didn't include a MagSafe ring, while dummies of the iPhone 18 Pro did. Leaked cases for the device did have a MagSafe ring, making it unclear whether it would support MagSafe charging. "All indications that I've heard is that MagSafe is in for this foldable phone.
Razer Unveils the Razer Prio: the Pocket-Sized Controller
Razer, the leading global lifestyle brand for gamers, today announced the Razer Prio, an ultra-mobile, foldable USB-C gaming controller engineered for iPhone and Android. Built to turn daily downtime, from commuting delays to breaks between classes, into console-grade gaming sessions, the Prio...
Razer Prio is an Android and iPhone game controller that folds down to roughly the size of a credit card
Razer has just launched its new Prio game controller, a USB-C controller for your smartphone that folds down to the...
iPhone 18 Pro Colors Apparently Include Black, But Skip Silver
iPhone 18 Pro colors could include Dark Cherry, Sky Blue, and Black, with a Silver option unlikely to make the final lineup, according to the leaker known as "Fixed Focus Digital". In a new post on Weibo, the leaker "Fixed Focus Digital" said the iPhone 18 Pro has entered full mass production and predicted a slightly different color lineup from what previous rumors have suggested, featuring Dark Cherry (also referred to as Burgundy), Sky Blue, and Black.
Here are iPhone 18 Pro’s new colors, says leaker
iPhone 18 Pro will be unveiled next week, and a new post from a reputable Weibo leaker names three new colors expected to debut.
Apple iPhone 18 Pro Launch Timeline: New Date Reportedly Set For Pre-orders
Apple is expected to unveil the iPhone 18 Pro series on September 9, with pre-orders reportedly opening later than usual on September 12 and sales beginning on September 18.
The latest iPhone Ultra rumors really make me worry about Apple
It looks like Apple is full of bad ideas for its first foldable.
My Wearables Track My Health. They Still Do Not Understand Me
Apple Watch, Oura Ring and ReSound Sensia each understand part of my health. Can the iPhone connect their data into a more complete picture of me?
Apple iPhone 18 Pro Release Timeline: New Date Enters The Schedule
It’s a matter of days before the next iPhones are revealed. Here’s a full schedule of what’s happening, including a new report that changes a key time in the calendar.
iPhone Ultra release timing: Here’s what the latest reporting says
Apple will unveil its foldable iPhone Ultra next week at the September event, here’s what to expect from release timing after that.
Apple Might Add a Pencil to Its First Foldable, but Don’t Expect It at Launch
Steve Jobs said in 2007 that "nobody wants a stylus" for the iPhone. That could change.
Apple Seeds Eighth iOS 27 and iPadOS 27 Betas to Developers
Apple today seeded the eighth betas of iOS 27 and iPadOS 27 to developers for testing purposes, with the update coming one week after Apple released the seventh betas. Registered developers can download the betas from the Settings app on the iPhone or iPad by going to the General section and selecting Software Update. iOS 27 introduces Apple's smarter version of Siri, Siri AI.
AirPods 5: Here’s what rumors say will launch next week
Rumors indicate AirPods 5 are launching next week alongside iPhone 18 Pro and more, here’s what we know so far about the new AirPods.
iPhone 18 Pro is coming: Here’s what’s new with each model
iPhone 18 Pro will be unveiled next week, with new Pro and Pro Max models debuting. Here’s what rumors say is new with each model.
4 lessons I hope Apple's foldable iPhone takes from the Samsung Galaxy Z Fold 8
If we do get a foldable iPhone soon, I hope it follows Samsung's lead on a few things.
Apple Reportedly Considered Going Full Palm Pilot With Its Foldable iPhone
Steve Jobs did not want the iPhone to be controlled with a stylus.
Apple iPhone 18 Pro Release Timeline: New Date Enters The Schedule
It’s a matter of days before the next iPhones are revealed. Here’s a full schedule of what’s happening, including a new report that changes a key time in the calendar.
Apple Caught Off Guard by AI Demand for Mac Mini and Mac Studio
Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information. Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The Information says that the AI-driven boom in Mac Studio and Mac mini sales is behind the early launch.
Apple reportedly considered launching a new Apple Pencil for iPhone Ultra
Apple’s first foldable iPhone should be making its debut in just over a week. In the development process, Apple was...
Apple Pencil for iPhone Ultra Was Tested
Apple has internally prototyped, tested, and considered launching an Apple Pencil for the upcoming foldable iPhone, according to Bloomberg's Mark Gurman. However, he said it is unlikely that the accessory will be released. In his Power On newsletter today, Gurman said the Apple Pencil tested for the foldable iPhone is stubbier than the versions for iPads. He said the Apple Pencil for the foldable iPhone was designed to magnetically attach and charge on the side of the device.
How Apple Stumbled Into AI Hardware Success With the Mac
The hottest products at Apple right now are not the iPhone, the iPad or a buzzy new show on the company’s streaming service. They are two of the lowliest members of Apple’s venerable Mac product line: its boxy Mac mini and Mac Studio computers, which come without monitors, keyboards or mice and ...
A Folding iPhone at Last? What to Expect From Apple’s Surprise and Shine Fall Event
From the iPhone 18 lineup to the Apple Watch 12 and new AirPods, this is everything Apple could release in its anticipated September event.
What to Expect from Apple’s iPhone 18 Pro: Design Changes, Specs, and Costs
iPhone 18 Pro price rumors suggest a starting cost of $1,199 alongside possible display enhancements. Catch up on the expected camera changes.
iPhone Ultra could turn out to be an unwise long-term decision
Replacing the display could cost as much as buying a new iPhone.
Apple iPhone 18 Pro Release Timeline: New Date Enters The Schedule
It’s a matter of days before the next iPhones are revealed. Here’s a full schedule of what’s happening, including a new report that changes a key time in the calendar.
Top Stories: Apple's 'Surprise and Shine' Event, Plus New Mac mini and Mac Studio
It turned out to be a big week for Apple news this week, as we not only got an official announcement about the upcoming iPhone event but also several hardware announcements including updated Mac mini and Mac Studio models. Anticipation continues to build for Apple's first foldable iPhone coming at next month's event, while subscribers to the Apple TV streaming service are getting hit with another price increase, so read on below for all of the details.
Apple Might Skip the iPhone 18 This Year. Is the iPhone 17 Still Worth It?
Ahead of Apple's Sept. 9 launch event, I retested the iPhone 17 to see if it can retain the “best iPhone for most people” title for another six months.
iPhone 18 Pro Max vs iPhone 17 Pro Max: 5 biggest rumored upgrades
Here are the biggest changes coming to this year's biggest iPhone
iPhone 18 Pro: Two new features I’m excited to upgrade for
Apple will unveil the iPhone 18 Pro on September 9, but rumors have already leaked a lot of what to...
It's not clear when iPhone 18 Pro and folding iPhone preorders will start
Apple will reportedly sidestep a September 11 preorder date by moving sales to Saturday, only to burden buyers with a significantly less convenient start time.
iPhone 18 Pro Pre-Orders May Start at an Unusual Time
Pre-orders of Apple's iPhone 18 Pro may not open until Saturday, September 12, a day later than the company's usual schedule, according to a new report. Apple is set to hold its annual iPhone event on Wednesday, September 9, where the iPhone 18 Pro models, its first-ever foldable iPhone, and the Apple Watch Series 12 and Ultra 4 are all expected to be announced.
What Not to Expect at Apple's 'Surprise and Shine' September 9 Event
Apple's annual fall event takes place on Wednesday, September 9, when it is expected to unveil new iPhone 18 Pro models, the first foldable iPhone, an Apple Watch Series 12, a fourth-generation Apple Watch Ultra, and potentially AirPods 5. Apple may also make some additional new products available at its "Surprise and shine" event, but there are a handful of rumored upcoming devices that we don't expect to make an appearance this month.
iPhone 18 Pro pre-orders could kick off slightly later than usual
iPhone 18 Pro will be unveiled on September 9, and a new report says pre-orders for the device will kick off slightly later than usual.
Apple Isn't Following Its Typical Playbook for the September iPhone Event
Tim Cook is having a wild last week on the job.
Caviar launches wild iPhone 17 Pro with Geiger counter, titanium body, and Swiss watch
Caviar launches a custom iPhone 17 Pro with a built-in Geiger counter, titanium body, and Swiss watch, priced at $13,130 and limited to seven units.
Apple Event: Six New Products to Expect on September 9
Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more. Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without active noise cancellation, and potentially more.
Apple Event Logo Hints at Two iPhone 18 Pro Features
Apple's logo for its upcoming September 9 "Surprise and shine" event hints at two rumored iPhone 18 Pro features, including new color options and a new camera system. Apple fans often like to read into Apple's event invite graphics for clues about unreleased products, and this year Bloomberg's Mark Gurman is also taking part in the fun on Twitter (X).
The iPhone Ultra surfaced in a gorgeous new Red color, but there's a wild twist
Is the iPhone Ultra also getting a hero color like the iPhone 18 Pro? Here's the truth.
Apple's iPhone Event Tagline is Different in Every Country
Apple today announced it will hold its annual iPhone-centric event on Wednesday, September 9 at 10 a.m. Pacific Time. In the U.S. and several other countries, Apple used "Surprise and Shine" as its tagline for the event, but in other countries, the tagline isn't a literal translation. Here are the different taglines Apple is using on its regional websites. U.S., UK, NZ, Australia, Ireland, India - Surprise and Shine.
Here’s how many foldable iPhones IDC expects Apple to ship
Bloomberg notes that IDC has a bullish outlook on the device’s performance during its first year. Here are the details.
Leaker says iPhone Ultra will come in these colors, with one surprise
Leaker Evan Blass has just posted what he claims are the three colors coming to iPhone Ultra, and they include a surprising red option.
Apple is holding its iPhone launch event on September 9
The event is expected to be a notable one, as Apple is rumored to unveil its long-awaited foldable iPhone. It'll also be the first Apple event with John Ternus as CEO, who is scheduled to take the reins of the tech giant from Tim Cook on September 1.
Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus
Analysts expect the company to launch new iPhones and Apple Watches at the event, including the company's first folding phone
Apple to launch next iPhone on September 9 in first major event under new CEO Ternus
Apple is set to host its next launch event on September 9, where the company is expected to unveil its newest iPhone series and potentially its long-awaited foldable phone.
Apple officially announces iPhone 18 Pro and foldable iPhone event: 'Surprise and shine'
Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first...
Apple Wallet Driver's License Feature Just Launched in 15th U.S. State
Starting today, Virginia residents can add a digital version of their driver's license to the Apple Wallet app on the iPhone and Apple Watch. The digital ID can be used to display proof of identity or age at TSA checkpoints in select airports, at select businesses, and in select apps, but the number of places where it is accepted is still quite limited.
New Mac Mini and Mac Studio Add Genlock Support for Camera Syncing
Apple's new Mac mini and Mac Studio feature genlock support over USB-C, allowing users to precisely synchronize a display with a camera such as the iPhone 17 Pro, without the need for additional equipment. Apple's new Mac mini and Mac Studio feature genlock support over USB-C, allowing users to precisely synchronize a display with a camera such as the iPhone 17 Pro, without the need for additional equipment.
Concept Video Imagines Apple's Foldable iPhone Ultra Reveal
A new fan-made concept video imagining Apple's rumored foldable iPhone is circulating online, weeks before the company is expected to unveil the device at its annual fall keynote. The video was created by designer Gunhoo Lee to provide a realistic look at what a brief "iPhone Ultra" reveal could look like, showcasing its 7.8-inch inner display, Touch ID authentication, mechanical hinge, dual battery system, and A20 chip.
Alleged Foldable iPhone Motherboard Photos Surface Online
Images and video claiming to show circuitry from Apple's upcoming foldable iPhone are circulating on X and Chinese social media platforms. For example, on X, the user "LusiRoy7" posted a short video alongside an image, as well as a labeled composite image identifying components, purportedly depicting the motherboard of Apple's foldable iPhone. The image appears to show the CPU, a hinge connector, a flex cable connector, and more.
Major iPhone 18 Pro design tweak revealed in new leaked image
An alleged iPhone 18 Pro screen protector shows a smaller Dynamic Island.
Apple Maps Ads Are Here, and There's No Way to Turn Them Off
Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places. Apple announced plans to bring ads to the Maps app in March, and said the feature would roll out starting in late summer. Apple confirmed to 9to5Mac that ads began showing up for users over the last few days, with ad placement to ramp up in the coming weeks.
Apple Maps launches ads on iPhone, here’s what’s new
Apple has officially launched ads in Apple Maps, with the rollout ramping up in the coming weeks. Here are the details.
Apple to Release 13 More New Products Later This Year
Looking past the new Mac mini and Mac Studio models unveiled today, Apple still has plenty of other new products on its roadmap for this year. It is nearly September, and that means the iPhone 18 Pro, iPhone 18 Pro Max, and the first-ever foldable iPhone are just around the corner. Other products expected later this year include the Apple Watch Series 12 with a ceramic case option, AirPods 5, an all-new Apple home hub, new Apple TV and HomePod mini models, and more.
Apple just revealed two ways iPhone 18 Pro could get big upgrades
Here’s what Apple’s new M6 chip reveals about iPhone 18 Pro gains to expect from the A20 Pro chip and its 2-nanometer process.
Apple could debut two AirPods 5 models next month, per report
Although AirPods with cameras aren’t expected until next year, Bloomberg reports that Apple could announce the AirPods 5 as early as next month’s expected iPhone event.
Apple Reportedly Will Announce iPhone 18 Pro Event Date This Week
Apple plans to send out invites for its annual iPhone event this week, according to Bloomberg's Mark Gurman. The event will likely take place on Wednesday, September 9, he said. During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, along with a foldable iPhone that will reportedly be named iPhone Ultra. During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, along with a foldable iPhone that will reportedly be named iPhone Ultra.
Apple is reportedly preparing iPhone price hikes
How high will the price of an iPhone go?
iPhone Ultra testers reportedly love Apple's first foldable
Bloomberg's Mark Gurman reports that early testers are quite happy with the upcoming device.
iPhone 18 series prices confirmed to go up due to rising memory chip cost
The rising memory chip prices got the best of us. After introducing a notable price hike to its Mac and iPad lineup back in June due to an unbearable...
Five features the iPhone Ultra reportedly won't have
Apple's iPhone Ultra will reportedly skip Face ID, MagSafe, and more. Here's what the $2,000 device will be missing.
iPhone 18 Pro’s new price might be better than expected
The iPhone 18 Pro is launching soon, and its new price might not be as expensive as some analysts have suggested.
Apple Seeds Seventh iOS 27 and iPadOS 27 Betas to Developers
Apple today seeded the seventh betas of iOS 27 and iPadOS 27 to developers for testing purposes, with the update coming one week after Apple released the sixth betas. Registered developers can download the betas from the Settings app on the iPhone or iPad by going to the General section and selecting Software Update. iOS 27 introduces Apple's smarter version of Siri, Siri AI.
Apple Watch Series 12: Everything to Expect Next Month
The Apple Watch Series 12 is almost certain to be introduced at Apple's annual iPhone event next month, and the rumors point to another quieter upgrade year for the device. Apple has not altered the Apple Watch's design since the Series 10 arrived in 2024, and it is not expected to change this year either, making 2026 the third year of the current case. This isn't unusual since every Apple Watch casing design has lasted through three successive generations before being refreshed.
Apple is about to launch five new products that I’m very excited for
Apple is about to launch a lot of new products, here are the five that I’m the most excited about and why.
iPhone 18 Pro and iPhone Ultra: When Will Apple Event Be Announced?
It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new launch strategy.
Apple Preparing to Increase iPhone Prices
Apple is preparing to raise iPhone prices following similar moves from Samsung and Google, according to Bloomberg's Mark Gurman. Apple raised prices on almost every major product category two months ago, with affected Macs and iPads rising about 23% on average. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone faces the same memory and chip supply chain issues affecting Apple's other products, so a price increase "remains inevitable".
Gurman: Early iPhone Ultra testers praise its design, hinge and usability
The foldable iPhone is expected to launch next month. We’re likely just a couple of weeks away from Apple unveiling its first foldable iPhone. Ahead of the...
The Galaxy S27 Ultra looks like an outright iPhone copy in this latest leak
Samsung could finally redesign the Galaxy S27 Ultra, but it looks very familiar.
Apple's Foldable iPhone Reportedly Impressed Early Testers
Early testers are impressed with the passport-style form factor, the hinge, and the iPad-style layout, reports Bloomberg's Mark Gurman.
Pixel 11's new HiLight feature makes its flashlight noticeably dimmer than prior models
A brightness comparison shows that the Pixel 11 Pro's camera flash and torch are dimmer than those of rivals like the Galaxy Z TriFold and iPhone 17e. The likely culprit is the same diffuser that powers the HiLight notification ring, which sits directly over the main flash LED.
iPhone 18 Pro Release Date Has Already Crushed The Competition
Apple’s September 9th release date for the iPhone 18 Pro squeezes Android rivals out of the holiday launch window and dominates carrier upgrade cycles.
Gurman: iPhone Ultra Wows Early Testers, Except for Its Camera
Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your pocket, as well as the feel and durability of its hinge mechanism.
Excited to Take Deep Zoom Photos With Your Foldable iPhone? Get Ready for Disappointment
Apple's rumored new flagship smartphone reportedly won't have this photography staple.
Some people outside of Apple have already used the folding iPhone
The iPhone Ultra may actually live up to the hype, as people who have tried pre-release versions of the model indicate it will be worthy of its hyper-premium price.
iPhone 18 Pro Latest Release Schedule: What To Expect When
As August ticks away into September, the next iPhone launch inches nearer. Here’s the latest on what to expect when.
Apple iPhone 18 Pro Design Latest: 4 New Colors And Updated Case Style
As Apple prepares to release the iPhone 18 Pro, can the company match the splash of Cosmic Orange?
Samsung Galaxy S27 Ultra: Surprising final camera design leaked
(Update: CAD model also shows other Galaxy S27 variant) Using a sketch and a cryptic message, one of the most well-known leakers appears to have revealed the final design of the Galaxy S27 Ultra Triple-Cam months ahead of the launch. According to the leak, the horizontal bar design reminiscent of a Google Pixel, that has been shown repeatedly lately is out. The potential new design, while looking a lot like recent iPhones, could still offer advantages in everyday use.
Samsung Galaxy S27 Ultra: This is how the new camera is supposed to look like
Using a sketch and a cryptic message, one of the most well-known leakers appears to have revealed the final design of the Galaxy S27 Ultra Triple-Cam months ahead of the launch. According to the leak, the horizontal bar design reminiscent of a Google Pixel, that has been shown repeatedly lately is out. The potential new design, while looking a lot like recent iPhones, could still offer advantages in everyday use.
The oldest iPhone model you can trade-in with Apple is older than you'd think
Even old Apple devices you haven’t touched in years could still get you some credit towards a new phone.
I’m now sure the Galaxy Z Fold 8 has already wiped the floor with the foldable iPhone
Foldable fans are losing trust in Apple’s ability to launch an interesting device.
Apple iPhone 18 Pro Design Latest: 4 New Colors And Updated Case Style
As Apple prepares to release the iPhone 18 Pro, can the company match the splash of Cosmic Orange?
iPhone Ultra lands September 18 at $2,000 and kills the visible crease
Every foldable phone you have ever held has a crease in the middle of the display, and that crease has been the category's most embarrassing open secret since 2019. Samsung has refined it, minimized it, and shot their devices in lighting specifically designed to hide it. Google's Pixel Fold was a little better. The Honor
Pixel 11 Pro vs. iPhone 17 Pro: Can a re-run contend with a re-do [Video]
How close does the Pixel 11 Pro get to the iPhone 17 Pro? Does Google’s best of 2026 contend with...
Here’s how iPhone 18 Pro will differentiate itself from prior models
Here are some key ways Apple plans to differentiate iPhone 18 Pro from prior models, per the latest rumors.
Apple bucks global slump in smartphone shipments and sales
Four Counterpoint Research reports published this week reveal drops in smartphone sales and shipments in India, Latin America, Europe, and...
ChatGPT Can Now Control iMessage, Potentially Raising Apple Privacy Concerns
OpenAI rolled out support on Thursday for controlling Apple Inc.’s iMessage service via ChatGPT, a move with the potential to raise privacy concerns for the iPhone maker.
AirPods Pro 3 and more just got new firmware release in beta
Apple has released new AirPods beta firmware today, it’s available for AirPods Pro 3 and select other models. Here are the details.
Apple Card Turns Seven With Big Change Ahead
Today marks the seventh anniversary of the Apple Card becoming widely available in the U.S., following a more limited preview period. Apple's credit card can be managed in the iPhone's Wallet app, with key benefits including color-coded spending summaries, no fees, and Daily Cash cash back paid out daily. Apple Card holders can also open a high-yield savings account. The anniversary comes ahead of a big change planned for the Apple Card.
iPhone 18 Pro: Pre-Orders and Release Date?
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the iPhone event is expected to take place in the first half of September. Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic.
iPhone 18 won’t launch next month, here’s when it’s coming instead
Per reporting, a key product will be missing from Apple’s September event: the base iPhone 18. Here’s when to expect iPhone 18’s launch.
iPhone 18 Pro: Three new design updates are coming
iPhone 18 Pro and Pro Max will reportedly bring three new design changes for users. Here’s what rumors say to expect.
Apple Accidentally Leaked More Than 10 New Products in macOS Update
Apple on Monday seeded the macOS 26.7 Release Candidate, and the upcoming software update has seemingly leaked more than 10 new Apple products. macOS 26.7's code contains references to AirPods with infrared cameras for Visual Intelligence, the long-rumored foldable iPhone, an all-new Apple smart home hub, the first-ever MacBook and iPad mini models with OLED displays, an updated Siri Remote for a next-generation Apple TV, and more, according to MacRumors contributor Aaron Perris.