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Fear not money stops cattle business success dreams
Doug's Market Intel: Marketing expert reveals why fear, not capital, prevents ranching success.
Lakers hire Dodgers exe to replace longtime president of business...
The Los Angeles Lakers have hired Lon Rosen as president of business operations, who served as the Dodgers' executive vice president and chief marketing officer since 2012.
Introducing CMO Insider — your guide to the future of marketing
Business Insider is launching CMO Insider, a new weekly newsletter delivering a candid look at the forces reshaping marketing.
Cosm Expands its Leadership Team to Scale Its Sports and Entertainment Division
Cosm announces the appointment of two new leaders – Jeff Hughes (President, Sports and Entertainment) and Rob Laycock (Vice President, Head of Venues Marketing) – to scale its sports and...
Mays Business School Launches Center for Applied Entrepreneurship and Innovation - Mays Business School News
Levi Belnap, Executive Director, Center for Applied Entrepreneurship and Innovation. Photo by Hiroko Sumikura (Mays Business School Marketing & Communication) As the Texas economy rapidly grows, Texas A&M University’s Mays Business School
Tesla dodges California license suspension after dropping misleading 'autopilot' marketing terms
Tesla avoids California license suspension after stopping "autopilot" use in marketing following state DMV order over misleading advertising practices.
Kiwanis Ogeechee Fair Committee secures new entertainment, earns state recognition at regional convention
Members of the Kiwanis Ogeechee Fair Committee attended the Georgia/South Carolina Association of Fairs Annual Convention earlier this month, where they secured new entertainment acts for the 64th annual fair and participated in industry seminars. During the event, Miss Kiwanis Ogeechee Fair Mel Smith earned Third Runner-Up honors in the regional pageant, and the Kiwanis Ogeechee Fair received the Georgia Fairs Association Marketing Award for its digital outreach efforts.
Mayor Mamdani launches $1M Coney Island Business Improvement District
The city says a new BID will boost sanitation, marketing and economic activity before summer 2026.
Android Find Hub trackers continue to ignore UWB
One of the key marketing points of the Apple AirTag is “Precision Finding,” which shows you the precise location of...
Wendy’s takes sharp U-turn back to its core business
The chain’s same-store sales fell 11.3% in Q4 as executives embark upon a turnaround plan focused on menu, marketing, and operations
McDonald’s finds winning recipe in value meal deals as diners return
McDonald’s said discounted bundles and marketing promotions lifted U.S. traffic in the fourth quarter, driving higher sales and helping the company top Wall Street expectations.
Publicis weds creator, sports marketing for new Influential Sports unit
The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.
Building Her Business While Earning Her Degrees
Makenzie is building a real estate business while earning dual degrees in marketing and management at Marshall University. Learn how hometown roots, faith and entrepreneurial drive shaped her journey.
Salesforce cuts jobs amid executive changes
Salesforce trims staff in marketing, product, and data teams, affecting fewer than 1,000 roles. The company recently had a leadership overhaul.
Partners in Care
Treating kids like 5-year-old Audrey with complex and rare conditions requires coordinated, multidisciplinary expertise. Stanford Medicine Children's Health delivers it as one unified team.
Experts Warn: The Dangerous Blur Between Science and Wellness in Mental Health Bestsellers
A marketplace where labels blur In many bookstores, titles rooted in clinical science sit inches from glossy self-help guides promising instant serenity. That proximity can make rigorous research look interchangeable with lifestyle advice, especially when everything shares the same bright displays. Readers encounter a single aisle labeled “psychology,” even when the content ranges from peer-reviewed evidence to spiritual rituals. The result is a subtle but pervasive blur, turning a complex health landscape into a grab-bag of mixed claims. Why the shelves can mislead Retail categories are built for convenience, not for methodological clarity or clinical accuracy. When “development personal” or “wellness” becomes the default bin, evidence-based psychology competes with coaching manifestos and mystical manuals. The visual language of covers—calming color palettes, confident subtitles, glowing endorsements—flattens the distinction between randomized trials and anecdotal wisdom. In that aesthetic harmony, a guide on cognitive behavioral therapy may appear no more “serious” than a book on moon manifestation. The stakes for readers and patients Confusion carries real risks, including delayed care when people self-treat serious symptoms with untested routines. Vulnerable readers—facing depression, trauma, or anxiety—may be swayed by charismatic voices over careful data. Some messages frame recovery as pure willpower, which can amplify shame when symptoms persist despite effort. Others overpromise universal solutions, ignoring cultural context, diagnostic nuance, and comorbidity. “Shelving is not neutral; it shapes beliefs, expectations, and choices.” What professionals and retailers are asking Clinicians and public-health experts argue for clear, readable signage that separates science-based mental health from broader wellness. Books by licensed psychiatrists or psychologists that cite peer-reviewed studies could be grouped under “Evidence-Based Mental Health.” Adjacent space might host reflective memoirs, coaching workbooks, or contemplative philosophy—valuable in their way, but clearly labeled as non-clinical guidance. Booksellers emphasize their dual role as cultural curators and commercial actors, noting they respond to demand while striving for quality standards. How clarity could look and feel The goal is not to police ideas, but to help readers navigate with confidence. Transparent categorization respects reader autonomy while lifting the signal of credible practice. Clear tags—such as “scientific references,” “clinical overview,” or “personal narrative”—can work like map legends, turning a maze into a route. And when a book blends modes, hybrid labels can acknowledge both insight and limitation. A practical checklist for choosing wisely Check the author’s credentials: clinical license, academic affiliation, or relevant training. Scan the references: citations to peer-reviewed journals or reputable guidelines. Look for scope limits: clear statements about who the book is and isn’t for, and when to seek care. Seek methods, not miracles: approaches tested across diverse groups, with measurable outcomes. Watch the language: be wary of absolute claims, stigmatizing tones, or one-size-fits-all promises. Cross-verify with trusted bodies: national psychology associations or public-health agencies. The publisher’s responsibility Publishers can raise the bar by standardizing disclosure on methods, sample sizes, and limitations. Editorial policies could require conflict-of-interest statements, transparent citations, and plain-language summaries of evidence. Marketing should avoid medicalized framing for books that lack clinical validation, even when sales incentives press for bold claims. When a manuscript mixes reflection with research, honest jacket copy can prevent false equivalence. Coexisting without confusion Wellness writing can offer genuine comfort, perspective, and daily habits that support well-being. Scientific texts can provide structured tools, validated therapies, and realistic expectations for progress. The aim is to let these strands coexist, while giving readers the navigational cues to tell them apart. With clearer shelves, informed labels, and modest design tweaks, we can protect reader trust—and keep the aisle both inviting and intelligent.
Game On: How Betting Became the Most Powerful Player in Sports
Koo Yul Kim, a researcher at UNC, shares insights into the marketing, impacts and future of sports betting platforms.
The Academy Gets Back Into the Content Business, Led by a Familiar Face
The Academy has created Academy Studios, which will produce its digital projects and initiatives, and will be led by Jennifer Davidson, now its Chief Marketing, Communications, and Content Officer.
Best AI Marketing Agency (2026): Nicely Network Recognized for Impactful AI-SEO Campaigns by Better Business Advice
Nicely Network has been named the Best AI-SEO Marketing Agency for 2026 by Better Business Advice, recognizing the agency's leadership in AI-SEO, organic Reddit marketing, and large-scale AI visibility campaigns for global brands.
GTA 6 Marketing Will Kick Off This Summer, as Take-Two Confidently Reaffirms November Release Date
Grand Theft Auto VI's November 19, 2026 release date is drawing nearer, and Take-Two Interactive is starting to sound more confident than ever that this time, it's really happening. So confident, in fact, it's announced that Rockstar will be spinning up its marketing beats this summer.
IndyCar tabs Monumental Sports & Entertainment as marketing, hospitality agency for Freedom 250 GP
Monumental Sports & Entertainment has been signed to “serve as the official marketing, sponsorships and corporate hospitality sales agency” for the Freedom 250 Grand Prix of Washington D.C., according to the IndyCar Series. MSE owns the Washington Wizards NBA team, the Washington Mystics WNBA team, the Washington Capitals NHL team,...
Maryland Companies Celebrate Global Collaborations, Industry Honors and Local Partnerships
The Maryland Marketing Partnership, which helps drive Maryland's branding and marketing efforts to attract businesses, create jobs, and grow the state's economy, today shared a summary of the latest news from companies and organizations that invest in the partnership. "Maryland's marketing partners are starting the year with major investments in our state's workforce and economy," said Harry Coker Jr., Secretary for the Maryland Department of Commerce. "From clean energy to biopharma to higher education to commercial real estate, these investments are helping us build a stronger and more competitive Maryland economy." BGE , Maryland's largest natural gas and electric utility, along with the Exelon Foundation , announced a $250,000 grant for Civic Works' Baltimore Shines solar initiative to support solar installations for 30 homes in Baltimore. According to Civic Works, homeowners will receive free rooftop solar installations, adding clean energy to the grid and generating more than
The Supper Club turns Tuesday into an interactive night of dining and entertainment
The Supper Club is transforming Tuesdays into an intimate, after-dark experience where chef-driven cuisine meets live music, illusion and interactive performance – designed to surprise and delight.
Intel sets a 7467 MT/s+ memory requirement for Panther Lake Arc B-series iGPU branding, slower configs show up as “Intel Graphics”
Intel Arc Xe3 B-Series won't appear with its full marketing name, unless laptop has memory meeting the standard Intel appears to be tying Panther Lake
Galaxy S26 Ultra’s Marketing Material Leaks Out, Showing The Flagship In An Absolutely Stunning Cobalt Violet Paint Job
A reliable leaker has shared the marketing material of the Galaxy S26 Ultra, showing Samsung’s top-end flagship in a gorgeous Cobalt Violet color
How Thoughtful Experience Design Leads to Better Business Outcomes
See how CG Infinity’s Salesforce Practice delivers scalable, integrated Marketing Cloud solutions that turn platform capabilities into real business outcomes.
SkyLake Adventures teams with Butler Institute for Sports and Entertainment
Under the partnership, Butler University students will receive real-life experience in hospitality and entertainment, and real-life experiences and practical skills in marketing, social media and communications.
The Next Era of Sports and Entertainment Technology: Info-Tech Research Group Partners With SEAT to Advance Innovation and Digital Excellence Across Industry
Info-Tech Research Group, a global leader in IT research and advisory, has announced a new partnership with SEAT, the Sports & Entertainment Alliance in Technology, to empower technology, marketing, and operations executives across the global sports and entertainment industry. The collaboration will bring Info-Tech's expertise to SEAT's influential community of North American entertainment venues, sports teams, and league leaders who are driving innovation in fan engagement, digital experience,
AI made marketing faster but brands struggle to keep up
New research shows AI boosted content speed, but slow approvals and burnout keep marketing teams from seizing cultural moments.
U.S. News Ranks Mays Online Graduate Business Programs Among the Nation’s Best - Mays Business School News
Scenes of students at Mays Business School on Thursday, May 29, 2025, in College Station, Texas. (Laura McKenzie/Texas A&M University Division of Marketing & Communications) Texas A&M University’s Mays Business School has
In downtown Wilmington, Live Oak shutting down inclusive small business center
Live Oak Bank is turning Channel off. Described by Live Oak as an inclusive small business center, Channel opened in November 2021 to serve as a free resource for small business owners, helping numerous minority-owned and other small businesses from its headquarters downtown at 106 Market St. "After careful consideration, we’ve decided to bring Channel ... to a close at the end of this month. Live Oak determined that the needs of Wilmington’s small business community have evolved. Since Channel opened, the local small business ecosystem has grown significantly, with many strong organizations now offering education, technical assistance and community programming for entrepreneurs," stated Claire Parker, managing director of corporate communications for Live Oak Bank, in an email Monday. "With those resources firmly in place, Live Oak is refocusing on what we do best – providing banking and financing solutions that help small businesses grow and thrive." Channel's demise also resulted in the elimination of two positions – those of Channel's director, Chakema Clinton-Quintana, and Atiba Johnson, the certified professional business advisor (CPBA) at Channel. On Monday, Clinton-Quintana, who was elected to the Wilmington City Council in November, said of her immediate plans after Channel: "I will continue my work serving the public while I look for other full-time opportunities." She said Channel "served over 1,000 small business owners in the greater Wilmington area, as well as some of the surrounding areas, such as Brunswick and Pender. A lot of folks had reached out to us needing those resources because they were free, and we were able to assist them in that capacity." Johnson said he will be devoting his time to the Wilmington Minority Chamber of Commerce, which is not affiliated with the Greater Wilmington Chamber of Commerce. The minority chamber is celebrating its launch from 5 to 8 p.m. Tuesday at the Wilmington Sportsman Club, 1111 Castle St., Wilmington. Johnson, the founder and executive director of the new chamber, said about 50 businesses are on board to join the Wilmington Minority Chamber of Commerce. According to a news release, the new chamber "was established to foster growth, networking, and advocacy for underrepresented business owners. By providing essential resources and community engagement, the chamber aims to build a more inclusive and prosperous local economy." Johnson said the creation of the new chamber is in response to "lapses in funding, education, advocacy for minority businesses...Some of the things that are going on now just don't reach all the way down to those businesses." For Lynne Jones, owner of LJ Design Studio LLC, the loss of Channel also means a reduction in income. She had contracted with Channel to run the center's social media and to provide some marketing for small business owners. "It's pretty disappointing to hear that it is closing...it was a place to connect with other small business owners and collaborate. It was like a family for those of us who were there. If you had issues or things that you needed to talk through concerning your business, there was always someone there that you could sit down with and talk things through, recalibrate, and they set you off on your way to make that pivot and move in a different direction," Jones said Monday. She said she worked with many Channel participants creating their websites and will miss seeing the joy on their faces when those websites were up and running. Dawn McDowell, owner of Creatively Covered Co. LLC, credits Channel with helping her business grow and regrow after her social media pages were hacked and shut down in 2023. "Channel was a great resource for small businesses, for women-owned businesses, for minority-owned businesses; they provided a lot of assistance, especially when you needed it," McDowell said. "If it wasn't for Channel, I don't know if I'd be where I am now, in my business, and regrowing my business and even finding out about some of the certifications and things that were out there for small businesses that I just didn't know about ... because there was no one really sharing that information for small businesses, for minority- and women-owned businesses in particular." Parker said shutting down Channel was not part of an overall cost-cutting plan. She stated in the email, "Live Oak’s commitment to Wilmington remains strong. We are continuing to support entrepreneurs by focusing our efforts where we deliver the greatest value – through specialized banking and financing solutions aligned with our mission to be America’s small business bank." As for Channel's downtown office, Live Oak had leased the 5,000-square-foot space above Seabird restaurant in 2021. The bank’s lease for the office is up in March, Parker said.
Cornerstone Energy Park names Director of Business Development and Marketing to help advance responsible development
For more than 70 years, Cornerstone Chemical Company, LLC has been a proud community partner in Jefferson Parish. Today, as the company advances a long-term vision centered on modernization, sustainability
Gmail Glitch Appears to Break Email Filtering, Tabbed Inboxes
Marketing emails that should appear in the Promotions tab are flooding people's Primary inboxes.
TGI Group / Advent Buzz Announce Strategic Partnership as Official Business Development and Marketing Leads for Earth Week Miami 2026
/ January 23, 2026 / TGI SOLAR POWER GROUP (OTCMarkets:TSPG), a leader in sustainable technology and environmental real estate development, through its specialized digital marketing subsidiary ADVENT BUZZ, is proud to announce its official...
Lovet Pet Health Care℠ Wins Two VETTY Awards® for Excellence in Animal Health Care Marketing
Lovet Pet Health Care℠, a new kind of veterinary care making it easier for pets to stay healthy and for pet parents to get the support and guidance they need every step of the way, has been recognized with two VETTY Awards® for excellence in marketing.
Fundraising in Sports: A case study
Author: Francisco J. Quevedo1 Corresponding Author: Francisco J. Quevedo 72 Maple Street Watchung, NJ, 07069 francisco.quevedo@rutgers.edu 929-208-5289 1Department of Marketing, Rutgers, The …
Touring heavy metal musician is also a marketing exec
Jason Myers plays bass in the heavy metal band Icarus Witch and still works full-time as a senior vice president for a boutique marketing firm.
Laika’s New Distribution Partner? Fathom Entertainment, Which Isn’t Just for One-Off Events Anymore
After previously working with Focus Features and more, stop-motion studio Laika has picked a new partner to bring 'Wildwood' to audiences.
Pinterest Hires Lee Brown as Chief Business Officer
Pinterest named former Spotify ads chief Lee Brown as its first Chief Business Officer, overseeing sales, content, “ad product marketing” and “customer-facing operations.” The appointment comes days after Brown quit DoorDash after just a few months. At the same time, Pinterest said Chief Revenue Officer Bill Watkins has decided to leave the company. Watkins had been with the firm for 12 years,
Pinterest adds new chief business and marketing officers
The C-suite shakeup comes as Pinterest repositions itself as a global AI-driven shopping destination, primarily for Gen-Z users.
OpenAI ads could be $25B business by 2030, top tech analyst estimates
ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from Google, Mahaney says
AI Has A Brand Problem And Entertainment Is The Fix
AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.
YouTube turns 20 and unveils a new global marketing identity built for an 'alive' entertainment era
For its 20th anniversary, YouTube looks to bring unity, energy and motion to its expanding ecosystem, signalling how far the platform has evolved from a video-sharing site to a full-scale entertain...
Marketing exec turned to Uber Eats gig work for income, perspective
Jay Mandel spent decades in the corporate world in marketing roles before turning to Uber Eats last fall. It pays the bills and is humbling, he said.
A millennial shares what it's like to run a business, be your own boss
Lloyd Fisher shared what his career change, from corporate marketing to starting his own small landscaping business, has been like.
World of Warcraft’s player-housing promotion shows Blizzard Entertainment’s deeper dive in sports marketing
Blizzard Entertainment is promoting player housing in March 2's World of Warcraft: Midnight expansion by setting up a tavern at Patriot Place at Gillette Stadium for Sunday's AFC Divisional Round playoff game between the Texans and Patriots.
New political science lecture series to focus on contemporary politics
Monday, Feb. 9, at 5 p.m. in the Nott Memorial
Asad Ayaz Named Disney’s First-Ever Chief Marketing & Brand Officer; Oversee Now Includes Studio Entertainment, Experiences & ESPN
Asad Ayaz Becomes Disney's First-Ever Chief Marketing & Brand Officer; Oversee Now Includes Studio Entertainment, Experiences & ESPN
Marketing Science Pioneer David “Dave” Montgomery Dies at Age 87
An entrepreneur and culture-builder, he helped shape the field of business marketing.
Social Health and Digital Play: A Conversation, Not a Conclusion
Join us for a public webinar on Social Health and Digital Play: A Conversation, Not a Conclusion where we aim to share insights from WHO’s work on social connection; reflect on the current state of the evidence on how video gameplay may interact with social connection, isolation and loneliness, in the context of broader public health implications, including potential benefits and risks of digital play for physical, mental and social health; and identify questions, gaps, and ideas for future research and policy.
ESTEVE to Acquire TerSera Therapeutics’ Infusion Specialty Therapies Business Unit, Expanding U.S. Presence
BARCELONA & DEERFIELD, Ill., January 13, 2026--ESTEVE and TerSera Therapeutics LLC announced today that they have entered into an agreement in which ESTEVE will acquire TerSera’s Infusion Specialty Therapies Business Unit (IST). This strategic acquisition enables ESTEVE to expand its U.S. presence, with two highly specialized on-market assets and a dedicated team of sales, marketing and medical professionals.
SGMC Health Earns Four DANDA Awards for Excellence in Healthcare Marketing
SGMC Health's marketing and brand experience team was recently honored with four DANDA Awards for outstanding creative projects
SPORT BEACH Levels Up: Stagwell (STGW) Announces Creation of SPORT BEACH Business Unit to Advance Sports Marketing
NEW YORK, NY AND LAS VEGAS, NV / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network
Chief marketing and communication officer named to Milwaukee Business Journal’s 40 Under 40
Lynn Griffith, chief marketing and communication officer, was named to the Milwaukee Business Journal’s 40 Under 40 list.
Streaming widens sports marketing field: Here’s what the numbers say
Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.
Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years.
26 Resolutions for 2026
Discover 26 practical resolutions designed to enhance your business operations, from financial reporting and supply chain optimization to marketing and team development, ensuring...
ERPVAR.com Announces Fractional CMO Engagement with Innormax, SAP Business One Partner
ERPVAR.com, a specialized marketing and growth platform for ERP software partners, today announced a Fractional Chief Marketing Officer (CMO) engagement with Innormax, an established SAP Business One partner supporting small and midsize businesses across North America.
How TV shows like 'Percy Jackson' and 'One Piece' fend off the sophomore slump
The marketing experts behind two high-profile TV series pull back the curtain on how they keep their fans engaged during the offseason.
Delta Air Lines Named Official Airline Partner of Sphere
Delta Air Lines Will Entitle Sphere’s First Branded Hospitality Space – The Delta SKY360° Club At Sphere Sphere Entertainment Co. (NYSE: SPHR ) today announced Delta Air Lines as the Official Airline of Sphere. As part of a multi-faceted partnership, the Delta SKY360° Club also becomes the first branded hospitality space in the immersive entertainment venue. “Delta and Sphere share a commitment to innovation, technology and connecting people through world-class experiences,” said Marcus Ellington, Executive Vice President, Ad Sales and Sponsorships, Sphere. “We are proud to welcome Delta as our partner on two firsts for Sphere – our first official airline and first branded hospitality space – and we look forward to building on this collaboration, offering guests an elevated experience, and showcasing the best of each of our brands.” “At Delta, our mission is to make every journey matter, and that extends beyond the flight,” said Alicia Tillman, Chief Marketing Officer at Delta Air
TikTok challenger Triller has been delisted from the Nasdaq
Triller, a video app and marketing company that vied to take on TikTok, has been delisted from the Nasdaq exchange.
What if AI becomes conscious and we never know
A philosopher at the University of Cambridge says there’s no reliable way to know whether AI is conscious—and that may remain true for the foreseeable future. According to Dr. Tom McClelland, consciousness alone isn’t the ethical tipping point anyway; sentience, the capacity to feel good or bad, is what truly matters. He argues that claims of conscious AI are often more marketing than science, and that believing in machine minds too easily could cause real harm. The safest stance for now, he says, is honest uncertainty.
Healthy-sounding buzzwords could be hiding added sugar in plain sight
Added sugars are difficult to quickly spot because many companies use clever marketing to distract consumers, said Nicole Avena, a professor of neuroscience and psychiatry at Mount Sinai Medical School and Princeton University
Here’s a look at some of the weirdest local business stories of 2025
From the extension of the Dunkin' Cinematic Universe to the "Don't Work at Anduril" marketing blitz at South Station, here are the local tales you might have forgotten or missed in our crazy news cycle.
Timothée Chalamet's 'Marty Supreme' didn't work because of his viral stunts. It was another reason, experts said.
The "Marty Supreme" marketing campaign was successful because we could appreciate Timothée Chalamet's hustle, says a Hollywood executive.
Why vitamin C matters especially during cold and flu season
While its reputation is at times dismissed as folklore or the efforts of orange juice marketing campaigns, vitamin C’s benefits are rooted in biology.
5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks
Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.
Sports marketing veteran to join NMSU as first Executive-in-Residence
New Mexico State University’s College of Business will welcome its first Executive-in-Residence in spring 2026, bringing marketing veteran and former Aggie student-athlete John Cordova in for...
Governments Are Starting to Compete Like Startups — And That Changes Everything for Entrepreneurs
When states begin marketing citizenship and incentives, it often marks deeper shifts toward modernization and capital-friendly policy environments.
Vermont’s largest health insurer tells you to avoid the state’s largest hospital in new marketing campaign
Why is healthcare so expensive in Vermont? BlueCross BlueShield says it’s, in part, the sheer cost of services from the biggest hospitals.
Tappan Zee HS social media marketing class partners with Blauvelt shop
Tappan Zee High School social media marketing students gain real-world skills partnering with local business Bri Marie Gourmet Popcorn in Blauvelt.
Michael Payne on power, politics and the making of modern sport
The former IOC marketing chief and adviser to Formula 1 reflects on five decades at the centre of global sport
Flint & Genesee Economic Alliance awards 25 small business grants
The grants were awarded in three categories — startup, micro, and small business — and can be used for expenses such as equipment, inventory, software and hardware, marketing, furniture, consulting services, and licensing or certification fees.
Why Macs are good for business
Colleen Novielli , Apple’s director for Mac product marketing, lays out the company's thinking on its role in the enterprise.
Brand Partnership Exec Tom Cestaro Launches Mulberry Street Entertainment
Brand partnership exec Tom Cestaro has launched his own company, Mulberry Street Entertainment, after more than two decades in marketing.
DiscoverMyBusiness Launches Expanded Digital Marketing Services Aimed at Driving Measurable Growth for Businesses Worldwide
New York City, NY, December 17th, 2025, FinanceWireDiscoverMyBusiness, a full-service Digital Marketing Agency known for its ...
A new era for sports communication at UNC Hussman | UNC Hussman School of Journalism and Media
As director of UNC Hussman’s Sports Communication Focus Program, Distinguished Associate Professor of Sports Communication Livis Freeman is building on the work of the school’s legendary Distinguished Professor for Sports Communication John Sweeney. Sweeney, who retired last year, developed one of the most respected sports communication programs in the country. Freeman, now in his 12th year at the school, is launching an ambitious expansion of the program that is transforming how UNC prepares students for careers in sports media. The most visible change came this fall with a reimagining of “MEJO 377: Sports Communication.” Previously offered as two sections with 30 students each, the course expanded to 96 students and welcomed former UNC basketball star and NBA veteran Tyler Hansbrough as the co-instructor with Freeman, bringing real world professional experience directly into the classroom every week. The course has been a huge success. Students have participated in recording a podcast with Hansbrough and learned from an impressive lineup of guest speakers. Steve Kirschner, UNC’s senior associate director of athletics for communications, was the first in the course’s guest speaker series, followed by UNC Hussman alumni including Kaitlyn Schmidt ’23 from Bleacher Report, Deaton Bell ’90 from Turner Sports and Becca Royer ’19 from the Philadelphia 76ers. Travis Tygart, CEO of the U.S. Anti-Doping Agency, also shared his insights with the class. The highlight of the semester came when Roy Williams, who coached Hansbrough and the Tar Heels to a national championship in 2009, visited the classroom. Former UNC men’s basketball players Luke Maye and Marcus Ginyard showed up to support their former coach and Hansbrough, creating an unforgettable experience as Williams entertained students with stories and insights that captivated the room. Student demand has been overwhelming. The course reached capacity within two days of registration opening, with more than 40 students on the waitlist. “Students want to learn from people who have actually lived these experiences,” Freeman said. “Tyler shares insights into media relations, broadcast production and athlete communications that you simply can’t get from a textbook.” The model proved so successful that the school secured funding to continue it for the next five years, with a different former professional athlete co-teaching each fall. The school’s curriculum committee approved a proposal to expand the course to 150 to 200 students starting in fall 2026. This change will make it an introductory course accessible to students from across the University, transforming it into a showcase course for the entire campus. The course redesign represents just one piece of a broader sports communication program overhaul. This fall, the curriculum committee approved “MEJO 390: Sports Play by Play,” the first course of its kind at UNC. Limited to 10 advanced students, the course will be taught by Matt Krause, the current voice of UNC women’s basketball and an ACC Network broadcaster. Students will call actual games across multiple sports including women’s softball, soccer, volleyball, field hockey and lacrosse, as well as men’s soccer and lacrosse. They will also shadow broadcasts of men’s and women’s basketball games. “The sports broadcasting industry is exploding with streaming platforms and conference networks creating unprecedented demand,” Freeman said. The course emerged directly from student advocacy, led by Anna Laible ’26 and others who pushed for hands-on broadcasting experience. Professional equipment has been acquired, partnerships with UNC Athletics are in place and a soft launch began this semester with three experienced students calling games to test the system. The program’s growth extends into other specialized areas as well. Last spring, Stembler Professor Charlie Tuggle launched a new sports event management and hospitality course in partnership with On Location, a company that manages major sporting event experiences. The course provided students with opportunities to travel to the Super Bowl and NFL Draft, and Tuggle plans to take a group to the 2026 Milan Olympics this spring. Looking ahead to spring 2026, Associate Professor Ryan Thornburg will debut a sports data visualization course, adding another dimension to the program’s skill-building offerings. The curriculum expansion reflects the increasingly diverse career paths available in sports media, from traditional journalism and broadcasting to digital analytics and strategic communication. The program is also diving into one of college athletics’ most transformative developments: Name, Image and Likeness rights. Freeman’s “MEJO 466: Sports Marketing” class collaborated last spring with Associate Professor Gary Kayye’s “MEJO 371: Advertising Creative” class on a project with UNC’s Carolina NIL group to help rebrand their organization. That same semester, Kayye’s class envisioned Chapel Thrill, UNC football’s new pregame concert and entertainment experience. And Shaun Anderson, the school’s Knight Chair in Sports, Race and Media, continues to explore the broader implications of NIL through his research and teaching. These NIL-focused initiatives give students direct exposure to the business side of college athletics at a moment when the landscape is rapidly evolving. “Our students aren’t just learning about these changes,” Freeman said. “They’re actively helping shape how schools and athletes navigate them.” The transformation of UNC Hussman’s sports communication program reflects a broader philosophy about how to prepare students for careers in a rapidly changing industry. By bringing in professional practitioners like Hansbrough and Krause, partnering with industry leaders like On Location and ACC Network, and engaging with current issues like NIL, the program ensures students graduate with both theoretical knowledge and practical experience. For alumni who remember the foundations John Sweeney built, the expansion represents an evolution rather than a departure. The program still emphasizes strong reporting, strategic communication, ethical communication and critical thinking. But now it also offers students the chance to call live games, work on real NIL campaigns and learn directly from former professional athletes. “We’re not just teaching students about sports media,” Freeman said. “We’re giving them the tools, experiences and connections to actually build careers in it.” With new courses launching, professional partnerships deepening and enrollment expanding, UNC Hussman’s sports communication program is positioning itself as a national leader in preparing the next generation of sports media professionals. For current students, the message is clear: if you’re interested in sports communication, there’s never been a better time to be at UNC Hussman. And for the hundreds of students trying to get off waitlists and into these new courses, the school is working to create more opportunities. The program John Sweeney built is growing in ways that honor his legacy while meeting the demands of a new era in sports media.
Apple Developing iMac Pro With M5 Max Chip
Apple is developing a high-end iMac featuring the M5 Max chip, according to information from leaked internal software. The finding comes from leaked kernel debug kit files used by Apple engineers. These kernel debug kit files enumerate unreleased Apple hardware by internal identifiers, such as codenames and platform names, and they can also include separate references that map platform identifiers to chip codenames and marketing names.
Why 2026 could be the year of anti-AI marketing
It’s getting harder to escape AI slop. But a growing backlash could put a premium on “human-made” content.
Why 2026 could be the year of anti-AI marketing
It’s getting harder to escape AI slop. But a growing backlash could put a premium on “human-made” content.
Spears Business marketing and communications director honored at 2025 Distinguished Service Awards
Multiple Spears School of Business staff members were recognized at the Staff Advisory Council Distinguished Service Award ceremony Dec. 11 in the Student Union. Stephen Howard, Spears Business director of marketing and communications, was a finalist and placed third among all eligible OSU-Stillwater staff members.
Alexis Ohanian: ‘I can market excellence all day long’
The Reddit cofounder and sports investor shares why women’s sports are poised for massive growth—and how marketing excellence is driving the momentum.
Dave & Buster's Entertainment Inc (PLAY) Q3 2025 Earnings Call Highlights: Navigating ...
Despite a net loss, Dave & Buster's focuses on new menu success, marketing revamp, and international expansion to drive future growth.
Horizon's Blu AI platform focuses on being a transparent business consultancy
Blu is a content marketing platform that uses a variety of LLMs to help the agency's clients determine broader business goals through the prism of media
Entertainment jackpot: Larchwood casino enhances entertainment
LARCHWOOD—Grand Falls Casino & Golf Resort northwest of Larchwood wants to be known as “the entertainment destination,” according to marketing director Greta Brower, especially as its growing “exponentially” in 2026.
How the Chiefs stole Christmas—CMO Lara Krug on holiday marketing and new entertainment plans
Lara Krug discusses transforming the Chiefs into a global entertainment brand through original content and innovation.
Tops of Sports – Media trends shaping sports marketing for 2026
Discover what sports media trends are driving the future of sports marketing in 2026 and the behaviors motivating fans to tune in and engage.
Sports Marketing & Media Grad Finds Her Path to the NFL
Sports Marketing & Media grad Tahira Bellot has channeled her Boston-born passion for sports into a career as Director of Premium Service for the Las Vegas Raiders.
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency’s insight-powered creative approach helps brands break through, shape culture, and unlock new markets around the world.
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency’s insight-powered creative approach helps brands break through, shape culture, and unlock new markets around the world.
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Extreme Heat Adaptation: Resilient Design for Business Stability
The climate our infrastructure was built for is changing. Allianz is adapting to these changes by revising data and backing low-regret measures that keep customers operational.
Photos That Reveal the Human Side of Science
The Wellcome Photography Prize awards photographers who show how science affects human health around the world.
Why the Best Health Brands Are Built on Trust, Not Marketing Gimmicks
For health and wellness founders, this skepticism isn’t a creative problem – it’s a trust problem.
Hisense Nabs Former Samsung Home Entertainment Marketing Chief to Steer U.S. Growth
Hisense has hired a former Samsung marketing chief as its new CMO as the company increases TV and home entertainment market share.
How To Scale Your Business With Influencers
Influencer marketing has evolved from experimental tactics to a channel driving impact across the full funnel, with leaders recognizing its bottom-line value.
SharkNinja Named to Inc.’s 2025 Best in Business List for Innovation and Marketing
NEEDHAM, Mass., December 02, 2025--SharkNinja, Inc. (NYSE: SN), a global product design and technology company, announced today its inclusion on the Inc. Best in Business list in the Innovation and Marketing categories. Inc.’s annual Best in Business Awards celebrate the exceptional achievements and contributions of companies that have made a profound impact on their industries.
Exchanging a holiday gift? Science is on your side. | News
Gift givers aren't nearly as offended by returns as the recipient may think, SDSU marketing research shows.