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Putin proposes summit with Trump and Xi to discuss Ukraine deal, WSJ says
Oct 18 (Reuters) - Russian President Vladimir Putin has proposed a summit next month with US President Donald Trump and Chinese leader Xi Jinping to negotiate an end to the four-year-old Ukraine
Insurer AmTrust plans 300m City of London tower beside the Gherkin
Canary Wharf veteran Sir George Iacobescu is steering plans to swap the insurer’s London base for one of the tallest buildings in the Square Mile
Obama calls Trump officials’ investigation of Ilhan Omar ‘appalling’
The former president posted a lengthy statement calling President Donald Trump’s treatment of Ilhan Omar a “transparent” effort to intimidate her.
‘I will not comment on his anatomy’: Ohio Republicans buzz about Trump’s analysis of a senator’s body
A day after President Donald Trump offered his latest appraisal of Ohio Sen. Jon Husted’s physique, it had already become a running joke — if not explicitly stated — during a GOP gathering in rural western Ohio.
Calgary Flames Make Intriguing Lineup Decisions Ahead Of Hurricanes Clash
The Calgary Flames will face off with the mighty Carolina Hurricanes, and they have made their decision on a starting goaltender.Per Daily Faceoff and Pat Steinberg, Devin Cooley will get the nod when the puck drops between the Flames and Hurricanes. So far, Cooley has struggled alongside most of the Flames. He lost both of […] The post Calgary Flames Make Intriguing Lineup Decisions Ahead Of Hurricanes Clash appeared first on HEAVY.
Chernobyl’s Radioactive Debris Is Defying Scientists’ Expectations 40 Years Later
Some of Chernobyl’s radioactive debris is more resilient than scientists expected, offering clues to when the material trapped inside could escape into the environment. Radioactive dust still contaminates the soil around Chernobyl four decades after explosions scattered debris from the nuclear reactor in Ukraine in 1986. The fragments measure just 8 to 50 micrometers across
An Uncertain Landscape for Science Funding (opinion)
New obstacles for early-career researchers could undermine U.S. innovation and competitiveness in the long term.
As Michigan flu vaccinations drop, health risks increase
LANSING – Flu season is returning to Michigan as declining vaccination rates have become an important public health concern. Annual vaccinations help protect individuals from serious illness and reduce the risk of complications that can lead to hospitalization and death, medical experts say. However, fewer Michigan residents have been receiving flu vaccines in recent years, […]
Democrats lead across polls as Trump’s approval rating dips
An RNC official says the president’s rallies this month are aimed at getting Republican voters to the polls, even as his approval sits near record lows.
Hooksett sewer project aims to spur Route 3A business growth
Hooksett approved a $1 million underwater sewer extension near I-93 Exit 10, aiming to support future Route 3A business growth without using residents’ property...
Davenport Grocery celebrates 100 years of business
Davenport Grocery is celebrating 100 years in business, marking a century of serving Wichita Falls’ Eastside community and creating generations of family memories.
Davenport Grocery celebrates 100 years of business
Davenport Grocery is celebrating 100 years in business, marking a century of serving Wichita Falls’ Eastside community and creating generations of family memories.
Inside Brittany Mahomes’ Growing Billion-Dollar Business Empire
Inside Brittany Mahomes' growing business empire, including major brand partnerships and investments connected to companies worth billions. The post Inside Brittany Mahomes’ Growing Billion-Dollar Bus...
Obama calls Trump administration’s investigation into Ilhan Omar ‘appalling’
Former President Barack Obama on Sunday called the Justice Department’s investigation into Rep. Ilhan Omar “appalling,” saying the government is attempting to intimidate and deport one of President Donald Trump’s most outspoken critics.
Saginaw's No Kings rally urges residents to vote early
Nationwide rallies on Saturday, including one in Saginaw, urged people to vote early and use the midterm elections to make their voices heard, with organizers emphasizing nonpartisan participation, accessibility, and
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
2028 Presidential ‘Shadow Primary’ Descends on the Midterm Elections
The schedule is especially packed in New Hampshire, an early presidential nominating state where there is a competitive Senate race Democrats are flocking to this month.
Returning samples from a Mars moon: Inside the science of Japan's bold MMX mission
MMX could be the first spacecraft to ever return from orbit around the Red Planet.
Obama says Trump officials’ pursuit of Rep. Omar should ‘outrage all Americans’
In a statement Sunday, the former president said the administration is targeting the Minnesota Democrat based on her political beliefs.
Anthropic commits billions to a 'public benefit fund'
Anthropic said it wants to create a new charitable LLC with the company's stock as its sole asset.
Learn Why The Bull Case For Madison Square Garden Entertainment Stock Could Change Following Revenue Jump
Madison Square Garden Entertainment reported revenue of US$1.1b, up 13% year on year, supported by the New York Knicks’ NBA Championship run and record sales for its Christmas Spectacular. The 30 day Harry Styles residency now under way at the Garden underscores how concentrated, high profile bookings can deepen event utilization across an already busy venue portfolio. We will look at how Madison Square Garden Entertainment’s investment narrative is affected by this 13% revenue jump and...
Importing Russian diesel is 'incentive' to end war: energy secretary
US Energy Secretary Chris Wright said Trump's decision to waive new sanctions on Russia would motivate it to end its war with Ukraine.
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
DC golf course at center of fight over tree clearing to start renovations next month, Trump says
President Donald Trump said restoration work on the East Potomac Park golf course will begin Nov. 15, despite a federal judge’s order to pause tree clearing.
Mosaic Health Launches Public Phase of Conners Campus Capital Campaign - The Source
Mosaic Community Health launched the public phase of its Conners Campus capital campaign on Tuesday, inviting neighbors, businesses and community members to help build a new primary hub for comprehensive health services on Bend’s east side. The launch event, held at the construction site at 2790 NE Conners Ave., brought together state legislators and Mosaic […]
Philly Mom and Young Son Turn His Eczema Into a Skincare Business
A bedtime story sparked Soak & Soothe Co., whose fragrance-free bath bombs with toys inside now sell at local markets, online and wholesale.
'You Can See Everything' is crushing it at the box office
Lance Oppenheim and Nathan Fielder have a hit with their new film, "You Can See Everything." It's the highest-grossing documentary of the year.
French business leaders call for order after widespread looting
French business owners are speaking out after cost-of-living protests turned into widespread rioting and looting across the country over the weekend.
French business leaders call for order after riots and looting: 'The Republic must protect its shopkeepers!'
French business owners are speaking out after cost-of-living protests turned into widespread rioting and looting across the country over the weekend.
I was annoyed at my noisy neighbor. I found out she had Parkinson's.
I was annoyed by my noisy upstairs neighbor until I learned she had Parkinson's. Helping her led to an unexpected friendship.
Grab Apple's 2026 Mac Studio for $2,299, now $200 off
The lowest online Mac Studio price on the 2026 line is available at Amazon, with a $200 discount on the standard model.
Business People: Former Colle McVoy president Obele Brown-West to lead Folklore
ADVERTISING/PUBLIC RELATIONS Folklore, a Minneapolis-based ad agency, announced it has named Obele Brown-West as CEO and partner. Brown-West most recently was president at Colle McVoy (now DonerColle within Stagwell). … Midnight…
Paris store owners take stock after riots: 'They'd taken everything'
Chaotic scenes unfolded on Saturday in Paris as rioters clashed with police and masked individuals looted businesses.
Paris business owners take stock as riots sweep the city: 'They'd taken everything'
MIKE FLANAGAN’S “CARRIE” TRIUMPHS ACROSS THE GLOBE
Stephen King’s debut novel Carrie has seen many adaptions over the years. Aside from Brian De Palma’s 1976 feature adaption, other iterations of Carrie haven’t been quite so successful. When it was announced filmmaker Mike Flanagan would be adapting Carrie once more, many fans rolled their eyes. However, Flanagan’s adaption has rocketed to the top ...Read More
Scientists Solve a Quantum Mystery Hidden Inside Crystals
Tiny flaws in crystals could become building blocks for quantum sensors, and scientists can now better predict how these imperfections lose energy. A laser can excite electrons at a tiny flaw in diamond or silicon carbide, but the energy does not always return as light. As the defect relaxes toward its lowest-energy, or ground, state,
Trump endorses embattled Israeli Prime Minister Benjamin Netanyahu for reelection
President Donald Trump on Sunday endorsed embattled Israeli Prime Minister Benjamin Netanyahu late in his reelection campaign.
Donaldson’s Finer Chocolates celebrates 60 years
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Trump endorses embattled Israeli Prime Minister Benjamin Netanyahu for reelection
President Donald Trump has endorsed embattled Israeli Prime Minister Benjamin Netanyahu for late in his reelection campaign. It's coveted boost because of Trump’s popularity. But it's also an endorsement that
Silicon Valley Black business group gets first female president
The Silicon Valley Black Chamber of Commerce has made history by choosing its first female president — a longtime member with an empowering personality.
California gas prices remain high as global and local factors collide
California's high gas prices are being driven by a combination of global events and decades of state policies, according to Jodie Muller, the President and CEO of the Western States Petroleum Association.
Vance faces tough questions on Iran war, immigration and more in CBS town hall
The string of sharp queries, some from voters who said they had supported him and President Donald Trump, previewed the rocky path Vance may face trying to answer for the administration’s record if he runs for president himself in 2028.
Carrot Top breaks silence 1 month after reported suicide attempt: ‘Thank you for being there for me’
The prop comedian also revealed when he will make his return to the Las Vegas Strip to continue his residency at Luxor Hotel & Casino.
Trump Endorses Netanyahu as Best U.S. Partner in Tight Israeli Election
The president praised the embattled prime minister for his endurance, saying any other candidate would be the “wrong Leader.”
Trying turkey sandwiches at Subway, Jimmy John's, Jersey Mike's; best
I ordered a turkey sandwich from Subway, Jimmy John's, and Jersey Mike's to see which popular chain has the best version of this classic sub.
Campbell County health and food inspections (10/9/26–10/15/26)
GILLETTE, Wyo. — The Consumer Health Services Division of the Wyoming Department of Agriculture conducts inspections of retail food establishments throughout Wyoming (where there is not a local health department that does inspections) to help ensure safety of Wyoming residents. Campbell County establishments are inspected at least once a year by the WDA. All of […]
Carrefour CEO says 50 stores and 20 supermarkets ransacked in France
Riots swept across France on Saturday after initially peaceful demonstrations turned violent.
Rogers on Trump calling El-Sayed a ‘jihadist’: ‘The president is going to do what he’s going to do’
Hopkinton Posts Survey on Health Care Close to Home
Hopkinton, RI, has posted a survey seeking resident input on local health care access. The town is one of 18 the state designates as rural.
Tech companies want workplace data to teach AI how humans work
AI firms are paying for company records and recordings of human work. Business Insider explores the data race powering AI agents and robots.
Readers respond: Coordination, not isolation, for Oregon State Hospital
Letters to the Editor can be submitted to letters@oregonian.com with full name and place of residence.
Inside California Politics
(Inside California Politics) — This week on Inside California Politics, host Nikki Laurenzo speaks with State Senator Catherine Blakespear about Proposition 45, which would amend the California Env…
Pat Sajak Issues Bold Political Statement Dividing ‘Wheel of Fortune’ Fans
Sajak's message came on the heels of 'Jeopardy!' host Ken Jennings appearing in a political ad.
Inside Elizabeth Olsen’s Secretive Love Life and Private Marriage
Breast cancer rates rising among young women, MedStar Health says
October is Breast Cancer Awareness Month, and women of all ages should pay attention. Long considered a disease of older women, breast cancer is now being diagnosed more often in
Understanding Colorado’s unusual 2026 elections
Not too long ago, Colorado was a “red” state (Republican) politically. But now the state is considered a decidedly "blue" state.
Why Microsoft and others are on the sidelines of WA ‘millionaires tax’ fight
Washington biggest private employers, including Microsoft, are neutral in the "millionaires tax" debate as they concentrate on warding off other taxes.
Poll: Americans are anxious, pessimistic and deeply unhappy with Trump ahead of the midterms
The share of Americans who believe the country is on the wrong track is at the highest level of the president’s second term, according to the NBC News Decision Desk Poll.
Analysis: Trump says he's a great dealmaker. His record says otherwise
Donald Trump has long promoted himself as an exceptional dealmaker, and that claim has helped fuel his rise from real estate tycoon to president. But many the deals he has
Analysis: Trump says he's a great dealmaker. His record says otherwise
Donald Trump has long promoted himself as an exceptional dealmaker, and that claim has helped fuel his rise from real estate tycoon to president. But many the deals he has
My family of 5 moved from a small town to a big city; pros, cons
My family moved from a small country town to a city. I love the opportunities here, but miss a slower pace of life.
FULL SHOW: Inside INdiana Business 10/18/26
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As a mom, I think perfect attendance awards need to go
As a parent, I think perfect-attendance awards send kids the wrong message. I rather the schools reward effort instead of an unbroken streak.
U.S. taking Putin’s side would be a ‘historic mistake,’ says Zelenskyy
The Ukrainian leader told NBC News’ “Meet the Press” that Ukrainian officials believe the decision to limit Starlink, imposed by Elon Musk’s SpaceX, came from the U.S. government.
Trump dominated rural America. Iowa is testing whether Democrats can win them back
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Trump dominated rural America. Iowa is testing whether Democrats can win them back
Dave Roethler is a former Donald Trump supporter in Iowa who feels disillusioned about the economy and believes middle-class families are suffering while the president benefits.
Trump dominated rural America. Iowa is testing whether Democrats can win them back
Dave Roethler is a former Donald Trump supporter in Iowa who feels disillusioned about the economy and believes middle-class families are suffering while the president benefits.
Trump dominated rural America. Iowa is testing whether Democrats can win them back
Dave Roethler is a former Donald Trump supporter in Iowa who feels disillusioned about the economy and believes middle-class families are suffering while the president benefits.
Being the fun aunt is easy. Building real bonds takes intention.
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From Russia to AI to Iran, President Trump has taken political stances that put him at odds with much of the electorate.
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I bought a cheap house in rural Japan. I don't expect it to make money.
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Killeen voters to decide on 8 charter amendments
Killeen voters will have the opportunity to consider eight proposed amendments to the City Charter during a special election on Tuesday, Nov. 3.
Trump holds rare presidential rally on tribal land
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I work in AI, but I'm burned out and can't keep up
I decided to work in AI so that I could get ahead. It seemed like the smartest career move I could make. Now, I'm not so sure.
I work in AI, but I'm burned out and can't keep up
I decided to work in AI so that I could get ahead. It seemed like the smartest career move I could make. Now, I'm not so sure.
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Is Universal Health Services (UHS) Fairly Valued Or Is More Upside Left?
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Tadej Pogačar's Secretive Lactate Energy Gel Hits the Market
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Warren Buffett's storied company has historically avoided tech stocks, but Bending Spoons is a long-term acquirer that prizes ownership and learning.
He retired after student-loan forgiveness. Then his payments returned.
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Opinion: The hidden billing practices raising healthcare costs
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Why someone paid $2.8 million for a bottle of Macallan whiskey
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Uber driver struggles with gas costs in Southern California
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Meta's giant data center is creating a new path to $30-an-hour jobs
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Donald Trump’s White House blasts country music star: ‘Peanut-sized brain’
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