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'Bridging the gap': WSSU gathering addresses rural health disparities
The university is using outreach and mobile health services to try to reduce cancer death rates in rural North Carolina.
Let’s take a look at the retro tech making a comeback
Boomboxes, instant cameras, and even landlines are making a comeback. Here are the coolest retro-inspired devices available.
TA446 Deploys Leaked DarkSword iOS Exploit Kit in Targeted Spear-Phishing Campaign
TA446 used leaked DarkSword on March 26 to target iOS devices, prompting Apple alerts and widening mobile espionage risks.
Kaua‘i District Health Office to host open house for National Public Health Week
The county district health office is inviting the public to learn about public health services, programs and job opportunities on April 10.
Escambia County school employees push for more mental health counselors
ESCAMBIA COUNTY, Fla. -- A study done by KFF shows 18% of students across the nation used mental health services at schools in 2025.
Madison Square Garden Entertainment hires Philip D’Ambrosio under new employment agreement
Madison Square Garden Entertainment entered into a new employment agreement with Philip D’Ambrosio, Executive Vice President and Treasurer, effective April 1, 2026.Original SEC Filing: Madison Square Garden Entertainment Corp. [ MSGE ] - 8-K - Mar. 27, 2026This is an AI-powered summary. It may cont…
Business Lookahead: Gauging the war's impact
STORY: From a worrying drop in stocks to a surge in energy prices from the war in the Middle East to key data on jobs and trade, these are the stories to watch in business and finance in the coming week. ::Look Ahead::War impactThe first quarter is ending with financial markets at the mercy of geopolitics.The Iran war has wiped roughly $7 trillion off global stocks since it erupted.With oil prices up nearly 70% year to date, suddenly interest rates are heading up, rather than down, and energy-hungry AI does not look like such a slam-dunk anymore.Meanwhile, gold has plunged 16% after being nearly unstoppable since the start of 2025.We’ll see whether markets roll on or rollover as the second quarter begins.::Job growth in focusThe U.S. jobs report for March comes out Friday.It will offer a crucial view into the economy's health as investors gauge fallout from the energy price surge.Monthly payrolls are seen rising by 48,000, according to a Reuters poll. February's surprisingly weak report caught Wall Street off guard, showing nonfarm payrolls fell by 92,000 while the unemployment rate increased to 4.4%.Uncertainty over the Iran war is also clouding the economic forecasts for the Federal Reserve, with Wall Street pulling back on expectations for U.S. interest rate cuts this year as the oil price surge fuels concerns about rising inflation.Other U.S. data in the coming week includes retail sales for February and reports on manufacturing and services activity.::Chip checkSouth Korea releases its trade data for March on Wednesday.It will provide an early indicator of how the global economy is holding up in the face of the war and the resulting shock to energy prices. Korea's export-heavy economy is a bellwether for global trade and one of the first to report data from the previous month.Its manufacturing fortunes are of even greater interest than usual, not just because of its dependence on Middle Eastern energy imports, but also because its world-leading DRAM chips are of critical importance to the AI sector and currently in short supply too. ::Inflation assessmentAnd flash euro zone inflation for March is due on Tuesday. After long hovering around the 2% mark, higher energy prices are now expected to push headline inflation up, as they did in 2022. The question is, how large and sustained any jump in inflation might be.Early data is not painting a pretty picture. Private sector growth in the euro zone slowed sharply in March, with input costs rising to their highest in more than three years and supply chains being significantly disrupted.Money markets are now heavily pricing in a rate hike which was almost unthinkable before the Iran war.
Pokémon GO Datamine Reveals Explorer Gadget, a Virtual Auto-Catching Item
Trainers, a new in-game item that could fundamentally change we Trainers play Pokémon GO has been spotted in the game’s code. According to a recent datamine by the ever-watching PokeMiners, Scopely is working on an item called the Explorer Gadget, which appears to replicate the functionality of physical auto-catching devices like the GO Plus and […]
For service disabled vet, a long journey in cannabis business paying off
One of New York’s few cannabis businesses owned by a service disabled veteran is celebrating a milestone.
Health and welfare budget passes senate on second attempt, now including further cuts
On the 74th day of the legislative session, the Senate voted to approve a revised Health and Human Services maintenance budget after initially failing earlier t
Anker’s 160W Prime Charger can power three devices at once, and it’s $50 off
That’s the steepest discount since Black Friday.
Federal rural health funding could trigger service cuts
As Montana rolls out new federal funding, rural hospitals fear “right-sizing” could mean losing care.
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
SAN FRANCISCO, March 27 (Reuters) - Apple on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and assistant products, as the vice
Apple hires veteran Google VP to lead AI product marketing
Apple has hired Google VP Lilian Rincon as its new vice president of Product Marketing for AI, the company tells...
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
Apple on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and assistant products, as the vice president of product marketing for artificial intelligence, reporting to its marketing chief Greg “Joz” Joswiak.
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
SAN FRANCISCO, March 27 (Reuters) - Apple on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and assistant products, as the vice
87-year-old planetarium projector still dazzles visitors at Springfield Science Museum
The device is not only a technological marvel, but could easily be an exhibit in the very museum where it remains in operation.
Apple Says No iPhone in Lockdown Mode Has Ever Been Hacked
Apple says it has no record of a successful spyware attack against any device running Lockdown Mode, the opt-in security feature it introduced in 2022. "We are not aware of any successful mercenary spyware attacks against a Lockdown Mode-enabled Apple device," an Apple spokesperson told TechCrunch. Lockdown Mode is available on the iPhone, iPad, and Mac, and dramatically restricts certain system features that are commonly exploited by mercenary spyware.
SAMHSA advisory addresses ways to close care gaps in behavioral health service deserts
The Substance Abuse and Mental Health Services Administration has released an advisory examining innovative solutions to close gaps in behavioral health care deserts.
Vandalia Health making changes at Mon Stonewall Jackson General in Weston
Baby delivery services end May 1.
When Hard Sell Becomes Binge-Worthy Entertainment
Bangkok, Thailand (27th March 2026) — Shield Insurance Broker partner with VML Thailand turns “After Shit Happens Service” into Thailand’s most addictive micro drama
Agent on Jill Biden’s Secret Service detail accidentally shoots their own leg, official says
A US Secret Service special agent on former first lady Jill Biden’s security detail accidentally shot their own leg at the Philadelphia International Airport Friday morning, an agency official said.
Amazon is practically giving away smart home devices — 31 deals from Blink, Fire TV, Echo and more
Grab these best-selling devices starting at $17
One UI 8.5 brings major Linux Terminal upgrades to Galaxy devices
New updates to the full Linux Terminal experience on Galaxy devices have been added with One UI 8.5, a report indicates.
Your stereotypes about Gen Z aren’t just inaccurate. They’re hurting your business
Welcome to Fast Company Daily, our daily newsletter on LinkedIn, featuring a free article selected each day by our editors as well as a roundup of great advice on careers, hiring, innovation, and technology. Visit fastcompany.
Apple says no one using Lockdown Mode has been hacked with spyware
The tech giant's claim that it has not seen any successful spyware attacks targeting Apple devices with Lockdown Mode enabled comes amid a leak of hacking tools targeting users running devices with older software.
Apple Now Sending Critical Security Alerts to iPhones Running iOS 17 and Earlier
Apple has begun pushing Lock Screen notifications to iPhones and iPads running older versions of iOS and iPadOS, warning users of active web-based attacks. The alerts, which appear as a "Critical Software" notification from the Settings app, warn that Apple "is aware of attacks targeting out-of-date iOS software, including the version on your iPhone," and urge users to install a critical update to protect their device.
Apple TV app just added Crunchyroll as new channel, here’s what that means
Apple TV Channels lets you subscribe to and watch other services in the TV app, and Crunchyroll just became a new channel.
Jewish Family Service provides holistic care at new Addison location
The goal of the organization based in Addison is to provide holistic care and help people become healthier in every aspect.
Office of Small Business Affairs hosts statewide business & procurement workshop
More than 200 people gathered in the main conference center at the Macon Mall for a statewide Georgia Procurement Workshop, hosted by Macon-Bibb County’s Office of Small Business Affairs (OSBA) in partnership with Georgias Department of Administrative Services and Central Georgia Coalition of Black Businesses. The event was open to all businesses and suppliers interested […]
Give and Take: Federal Rural Health Funding Could Trigger Service Cuts
States are rolling out plans for their share of a $50 billion fund meant to improve rural health care. In some states, the money may provoke rural hospitals to cut services.
How to share files from Galaxy phones to iPhones and MacBooks
Samsung introduced a major new feature to the Galaxy S26 series this week. Quick Share on these devices is now compatible with Apple’s AirDrop system, making it easier to share files wirelessly with iPads, iPhones, and Macs. So, how do you use it? Let’s take a look. Share files from Samsung Galaxy devices to Apple […]
Flyers heed Tocchet's advice in blowout of Blackhawks
The Flyers gave Rick Tocchet what he wanted as they blew out the Blackhawks, 5-1, for a big home win Thursday night.
AI Is Giving You Bad Advice to Make You Feel Validated, Scientists Warn
Flattery will get you nowhere.
Idaho Senate passes rewritten health and welfare budget with additional budget cuts
Overall, Senate Bill 1435 reduces total Idaho health and human services funding by $351.7 million, or 5.8% in fiscal year 2027.
Where is money from Sonoma County’s voter-approved tax for mental health, drug addiction, homeless services going?
Sonoma County’s Measure O, which funds mental health, drug abuse and homeless services, generated $33 million in fiscal year 2024-25, according to latest annual report.
Know your exposure story: military to provide access to individual occ
In a significant move toward greater transparency and health care empowerment, the Military Health System is urging service members to "Know Your Exposure Story." Starting March 23, 2026, U.S. service
Kennedy, Oz announce new health care advisory committee
The Health and Human Services Department (HHS) and Centers for Medicare and Medicaid Services (CMS) on Thursday announced the formation of a new expert advisory panel that will make recommendations…
Google rolling out Android 17 Beta 3 for Pixel
Just under three weeks after the last release, Google is rolling out Android 17 Beta 3 for Pixel devices. This update features...
Cockroach found in microwave of Modesto restaurant during health inspection
The inspections were conducted March 2-15.
Record-Breaking NBAA SDC2026 Powers Business Opportunities and a Bold Vision for the Future
A record-setting 3,500 attendees had an opportunity to see the full range of leading products and services on a sold-out exhibit floor over two business-driven days that also featured inspiration, innovation and powerful in-person connection at every turn throughout the 2026 NBAA Schedulers & Dispatchers Conference (SDC2026) in Cleveland.
Opioid settlement funds designated to build 60-bed youth behavioral health facility in Anderson
The local nonprofit Family Dynamics Resource Center asked the county board for $2 million as a community match in order to receive $25 million dollars in funding from the state. The funds are intended to allow the organization, which provides counseling and parenting services, to develop a 60-bed behavioral health campus for youth.
Apple Plans to Open Up Siri to Rival AI Assistants in iOS 27 Update
(Bloomberg) -- Apple Inc. plans to open Siri to outside artificial intelligence assistants, a major move aimed at bolstering the iPhone as an AI platform.The company is preparing to make the change as part of a Siri overhaul in its upcoming iOS 27 operating system update, according to people with knowledge of the matter. The assistant can already tap into ChatGPT through a partnership with OpenAI, but Apple will now allow competing services to do the same.The changes are part of an attempt to tu
Advancement of "Science as a Service (SaaS)" for NASA and Commercial Partners Request for Information
A new Science Mission Directorate (SMD) Request for Information (RFI) entitled “Advancement of “Science as a Service (SaaS) for NASA and Commercial Partners
Samsung’s next big update, One UI 8.5, is now in beta on these older Galaxy devices
Samsung has officially expanded its One UI 8.5 beta to a bunch of new Galaxy devices, while also bringing new versions to others.
FTC Launches Healthcare Task Force
On March 20, Federal Trade Commission (FTC) Chairman Andrew N. Ferguson issued a memorandum directing the creation of an internal Healthcare Task Force.
Data show people racing to chatbots for health advice
In this edition of STAT Health Tech: More people use chatbots for health advice, a health AI startup raises $125 million, and all about deepfaked medical images.
Duraisamy: Supercomputing in service of science and society
Across every frontier of science, engineering and medicine, the convergence of computational science, high-performance computing and artificial intelligence is not merely accelerating research; it is transforming what questions we can ask, what problems we can solve and how quickly solutions can reach the people who need it most. This transformation rests on a foundation that…
Clean shoes and gold coins: Kehoe students start new business
Four Hillsdale students have started a shoe cleaning business as part of their Kehoe Fellowship project. The Kehoe Fellowship gives students a practical, hands-on experience in entrepreneurship, according to Jen Lutz, the fellowship’s director. Freshman Russel Mangiapane and sophomores Ianna Chan, Ashley Luke, and Rylan Conley started the St. Nick’s Shoe Cleaning Service at the...
What to stream in April 2026: ‘The Testaments,’ ‘Big Mistakes’
Here's what's coming to Netflix, Hulu, Disney+, HBO Max, Prime Video, Peacock, Paramount+ and other streaming services in April.
One UI 8.5 Beta Program is expanding to more Galaxy devices
After releasing One UI 8.5 beta to the Galaxy S25, Galaxy Z Flip 7, and the Galaxy Z Fold 7, Samsung is expanding it to more Galaxy devices.
South Korea’s Kakao Entertainment appoints JungHee Ko as Co-CEO alongside Joseph Chang in
Ko takes on an additional role as Chief Platform Officer, overseeing a newly created unit responsible for Kakao Entertainment’s platform services…
Out-of-state tuition hike approved for two UF business master’s programs
Service of the University of Florida Community since 1901
Samsung Brings One UI 8.5 Beta Programme to More Galaxy Devices
Samsung is expanding the One UI 8.5 beta programme to additional Galaxy devices. Introduced with the Galaxy S25 series, Galaxy Z Fold7 and Galaxy Z
New KFF Tracking Poll on Health Information and Trust Finds One in Three Adults Have Used AI Chatbots for Health Advice — The Monitor
KFF's latest Tracking Poll finds that one-third of the public report using AI chatbots for health information and advice in the past year. And a federal judge suspended, for now, the appointments of thirteen members of ACIP, halting a scheduled meeting and staying recent, widely debated, changes to the childhood vaccine schedule.
Frame Art & Design celebrates 30 years of business
Frame Art & Design is celebrating more than 30 years of expert framing and fine art services.
A $50 billion fund to help rural hospitals could actually lead to closures and cuts
States are rolling out plans for their share of a $50 billion fund established by Congress to improve rural health care. In some states, the money may provoke rural hospitals to cut services.
Indian Health Service is digging out of decades-old construction backlog for medical buildings
The U.S. agency that provides healthcare to Native Americans has a facilities problem.
Indian Health Service chips away at construction backlog
The U.S. agency that provides healthcare to Native Americans has a facilities problem. Buildings in its inventory are decades-old, dilapidated and don't have enough space to care for a growing population.
New business in Monroe Co. offers tutoring services with a little extra horse power
LINDSIDE, WV (WVNS) – A brand new business in Monroe County will soon be offering locals a unique way to learn. Hay University near Lindside is the brainchild of Heather Houchins. The Concord Universi...
Samsung Takes Its Browser Beyond Mobile, Extending Agentic AI Across Devices
Seamlessly connecting the mobile and PC browsing experience while simplifying complex web tasks with new agentic AI capabilities
tvOS 26.4 Adds These New Features to Your Apple TV
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV. tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software. Below, we have recapped what is new in tvOS 26.4.
Vice Provost for AI Jeffrey Bardzell resigns before data and information science school launch
Bardzell is the former dean of the School of Information and Library Sciences, until UNC announced in October that it was set to merge with the School of Data Science and Society. He took on the chief AI officer role shortly after.
West Suburban, Weiss hospitals suspending services due to billing problems: Resilience Health CEO
West Suburban and Weiss hospitals are suspending all patient care services due to what the CEO says are problems with the billing system.
At Pentagon Christian service, Hegseth prays for violence 'against those who deserve no mercy'
Defense Secretary Pete Hegseth has hosted a monthly Christian prayer and worship service at the Pentagon, the first since the Iran war began.
Postal Service to implement first-ever fuel surcharge amid mounting fuel costs, financial challenges
USPS is reportedly planning its first-ever 8% fuel surcharge on packages starting in April as the agency faces a cash crisis and mounting financial losses.
Mamdani names pick to lead new Office of Street Vendor Services
She previously served as co-director of the Street Vendor Project.
Is Your State Leaving Money on the Table? How CHIP Health Service Initiatives Can Help States Support Children’s Coverage
Visit the post for more.
‘Project Hail Mary’ is science fiction novel with emphasis on SCIENCE
By Sophia Monastra “Project Hail Mary”, software engineer and self-proclaimed space nerd Andy Weir’s third novel, released in 2021. Since its release on my local online library service, it has been…
Google Claims Android Is Now Faster Than iPhone for Web Browsing
Google today said that Android has set a new record for mobile web performance, making it the fastest mobile platform for web browsing. The newest Android devices have set new records on web performance benchmarks like Speedometer and LoadLine, which Google attributes to "deep vertical integration across hardware, the Android OS, and the Chrome engine".
Amazon all-day delivery test could reshape logistics
As part of the plan, Amazon benchmarked similar services from Walmart, Instacart, DoorDash, and UberEats, internal document shows.
Baptist Health-Fort Smith may cease full hospital operations - Talk Business & Politics
Little Rock-based Baptist Health is planning to end hospital operations at Baptist Health-Fort Smith with the campus providing emergency room and possibly limited surgery services. Existing physician agreements are set...
Google launches Lyria 3 Pro music generation model
Google is launching Lyria 3 Pro, an upgraded music model that generates longer, more customizable tracks, as it expands AI music tools across Gemini, enterprise products, and other services.
Business Titan Awarded Student Employee Scholarship
Business administration student Trisha Tran Truong was selected as the fall 2025 recipient of the Auxiliary Services Student Employee Scholarship, which recognizes a student employee who demonstrates academic dedication, leadership and a strong commitment to serving the campus community. Truong has been a member of the campus dining team since 2022, working at the on-campus […]
Criminology, political science student turns resilience into leadership
Through mentorship, leadership in the Liberal Arts Chaiken Center, and service to her Pittsburgh community, Trinidy Manison, a Penn State College of the Liberal Arts student, has committed to uplifting others while preparing for a future in law.
The right is openly divided over the Iran war as conservatives gather for CPAC
This year, neither Trump nor Vice President JD Vance has been publicly announced as speaking to the gathering. But among those who are slated to speak are big names in the MAGA movement who have voiced conflicting views on the Iran war.
READY, SET, IMPLEMENT! Lifelines in Crisis: Prioritizing Women’s, Children’s, and Adolescents’ Health in Humanitarian, Conflict and Climate-affected Settings
This dialogue is part of PMNCH’s Ready, Set, Influence series, bringing together policymakers, humanitarian leaders, donors, and grassroots experts. The webinar will focus on accelerating the implementation of health commitments within humanitarian affairs, specifically focusing on the need for integrated, rights-based health services that remain resilient in the face of conflict, disaster and climate events.
Supreme Court says that internet service provider isn’t liable for bootlegged music downloads
In a major loss for the nation’s music industry, the Supreme Court on Wednesday ruled that a major internet service provider is not liable for copyright infringement because it failed to kick known copyright violators off its network.
A Critical Political Season Could Decide if Alaska Is a Failed ‘Petrostate’
A governor who spent two terms cutting services to preserve Alaskans’ oil-funded annual checks is leaving office. Voters must now decide what comes next for the state’s faltering fiscal model.
Service & Solidarity Spotlight: Kaiser Health Care Professionals Ratify New Contracts, Winning Vital Patient Safety Protections
Health care professionals, members of United Nurses Associations of California/Union of Health Care Professionals (UNAC/UHCP, AFSCME), voted to ratify new contracts with Kaiser Permanente, winning critical protections that will directly improve patient care.
How to watch MLB games in 2026: Local broadcasts, streaming services, national games and more
It's not as easy as just flipping on your cable box anymore
Consumer Sleep Technology Can Support Better Sleep, With Limits
A commentary Miller School of Medicine researchers underscores that pairing sleep and exercise may produce greater health benefits.
I didn’t pay attention to politics. Then my house fell down
This Overland Park independent voter is reminded of his father’s advice, and applies it to our democracy. | Opinion
Amazon Prime Day 'Big Spring Sale' Introduces Major Discounts on AirPods, iPads, AirTag, and Much More
Amazon this week is hosting a "Big Spring Sale," which includes deals and offers on everything from Apple devices to clothes, kitchen electronics, furniture, and much more. The new event is set to run through March 31, so you'll have a few days of discounts to shop, with new markdowns appearing every day. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
EQB welcomes Daniel Rethazy as EVP, Personal Banking, adding top banking talent to reignite core business growth and execute on transformation
EQB Inc. (TSX: EQB) today announces Daniel Rethazy's appointment as Executive Vice President, Personal Banking. Mr. Rethazy brings deep experience in Canadian Banking to EQB that will accelerate momentum and unlock a new era of growth for the company's Personal Banking franchise, delivering a more competitive and rewarding banking experience, and a stronger and more resilient banking industry for all Canadians.
Samsung launches Galaxy A57 and A37 in Europe
After numerous leaks, Samsung has officially refreshed its mid-range lineup with the announcement of the Galaxy A57 5G and A37 5G devices.
Maine governor candidate Shah releases elder care plan
His multi-part plan proposes to address workforce shortages in long-term care, work with the Legislature to invest nearly $10 million a year in facilities that serve older Mainers and expand in-home services.
Deloitte: From Subscribers to Superfans: Fan Engagement Shapes the Next Phase of Media and Entertainment Growth
/PRNewswire/ -- Key takeaways Consumer spend remains flat on streaming services: The average subscribing household reports spending $69 per month on streaming...
Poll: 1 in 3 Adults Are Turning to AI Chatbots for Health Information, Equaling the Share Who Use Social Media for Health
About a third (32%) of adults nationally say they have turned to artificial intelligence (AI) chatbots in the past year for health information, a new KFF Tracking Poll on Health Information and Trust finds. Most who turned to AI for health information say they were in search of quick and immediate advice, though challenges affording and accessing health care also play a role, particularly for younger adults.
KFF Tracking Poll on Health Information and Trust: Use of AI For Health Information and Advice
This poll finds that about as many adults are turning to AI for health information as social media, with health care costs and access driving many users, particularly younger users.
Ten Pieces of Non-Technical Career Advice for Engineering and Computer Science Students
At a new event focused on student success and career readiness at the Jacobs School of Engineering, alumni and faculty shared non-technical career advice with current students.
Report: Mental health and homelessness services are expanding in Sonoma County under Measure O
Access to mental health care, substance use treatment and homelessness services has expanded across Sonoma County as voter-approved Measure O approaches the midpoint of its 10-year term, according to a new report presented today to the Sonoma County Board of Supervisors.
Verdict on chatbots in mental health screenings? Too judgmental
Chatbots used in mental health screenings aim to reduce the stigma associated with seeking help and to expand access to needed services. Because they cannot cast personal judgment, chatbots are considered ...
Public health alert issued for this ground beef product. Here's why.
The Food Safety and Inspection Service issued a public health alert for a ground beef product on March 23, due to metal contamination.
Health Ring Oura Interviews Banks for IPO as Soon as This Year
Health ring Oura has been interviewing bankers to advise on an initial public offering that could take place as soon as this year, according to a person with direct knowledge of discussions. A public offering would follow fast growth at the company, which sells connected devices—which cost from ...
Senate Democrats Urge Kennedy to Stop Hindering Key Health Panel
The health secretary has canceled or postponed three meetings of the U.S. Preventive Services Task Force, which shapes health care coverage for Americans.
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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