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Jason McCourty gets a spot on Monday Night Countdown
The McCourtys are taking over prime-time NFL pregame shows.
Spain’s politicians point finger at Morocco over Ceuta crisis
While Prime Minister Pedro Sánchez has avoided blaming Rabat, politicians from both left and right insist Morocco has questions to answer.
AirPods Pro 3, AirPods 4, and AirPods Max 2 Discounted in Latest Amazon Deals
Amazon today has the AirPods Pro 3 available for $199.99, down from $249.00. This is the best price we've seen on the AirPods Pro 3 since Prime Day in June, coming in around $20 higher when compared to that all-time low price, and it's accompanied by a solid deal on the AirPods 4 and AirPods Max 2. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
How Davutoglu helped shape Erdogan’s Turkiye but failed to challenge it
Once Turkiye's prime minister, Ahmet Davutoglu has stepped back from party politics.
FILE PHOTO: Viktor Orban
FILE PHOTO: Hungarian Prime Minister Viktor Orban arrives to address supporters after the announcement of the partial results of parliamentary election in Budapest, Hungary, April 12, 2026.
ASUS Brings A Floating Structure To Prime AP304 Case For Superior GPU Cooling And Panoramic View Through Curved Side Panel
ASUS Prime AP304 mid-tower chassis features innovative cooling, tool-free GPU installation with a clamp, and panoramic curved glass design.
The Streaming Bubble Keeps Popping
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) One of my rules is “never bet against PE [private equity]”. This isn’t to say that I agree with their methods or tactics or strategies or financial innovations (aka shenanigans). Just that in the long arc of financial history, they’ve tended to return very good returns to their shareholders. That said, their forays into entertainment have left me...skeptical. I’ve written before about PE’s production company/celebrity production company roll ups, and those haven’t really worked out. Some PE groups tried to “roll up” an industry that isn’t “roll-up-able” for lack of a better term—since the barrier to entry for starting a production company is very low—often paying top dollar for celebrity production companies at the height of streaming valuations. So yeah maybe we can bet against PE when they venture into filmed entertainment. I’ve also noted that studio lots seemed to be a bubble back in 2022. Sure enough… Yikes! That sure sounds like some private equity guys lost some money. The only caveat being that holding a lot of land in Los Angeles is always valuable. But that wasn’t the pitch and likely real estate investment companies overpaid for said land. I mean, Goldman Sachs had to repossess it after all. (Technically, I’m not sure these buyers were traditional private equity, but PE was buying LA studio lots earlier this decade.) All to say: I call out bubbles when I see them, and they often pop. Anywho, my most famous bubble call was the “streaming bubble”, specifically that the major streamers were making too many shows and films. And that it could all come crashing down. Notably, I made this call before the strikes of 2023, but those strikes potentially accelerated the popping. And now it has indeed popped. One of my most popular articles of last year made that exact case. A year later, it’s time to update that analysis. The bottom line is that the streaming contraction continues. Credit where credit is due, Luminate—an analytics company whose data I use weekly in my streaming ratings report—called this out in a recent report I saw highlighted in both Bloomberg and The Hollywood Reporter. But I’m adding my data to their look, including streaming films and kids TV shows. I’ll also provide some other data that all tells the same picture. Let’s dive in! Subscribe The Number of Streaming TV Shows, Films and Specials Is Declining AGAIN in 2026 Let’s get right to the data, starting with my dataset. Specifically, each week I track every “notable” title to come out on streaming. I try to grab every title on every major streamer, meaning if it’s a first run or original or exclusive, I track it. This helps me call out the “dogs not barking” and the misses/flops each week. So that will be our first series of charts, my weekly collection data. Let’s start with the raw TV show, film and special data, by week. Note: As the years have gone by, I have actually added more sources (going from just one source to five sources) to find new titles, meaning that this data collection is, likely, more accurate now than in the past. Which means my team and I are more likely to have undercounted titles in the past rather than today. I like to cut the data several different ways. Here’s that same look, by quarter, to more sharply show the trends: And here’s the data just looking at the first half of each year. That’s the same data, just cut three different ways with three different time periods. Note that films, TV shows, and specials are all down by 25%, 42% and 17%, respectively, from 2022. The good news is that the number of films and specials actually increased year-over-year from 2025 to 2026, but not enough to offset the 25% decline in TV shows. Now, I also look at kids shows, and here they are pulled out on their own: And here’s that by quarter: This really seems to be a notable area of pullback by the streamers. Kids shows are down 80% from 2022. This reflects some formerly Disney+ shows going to cable TV first, but also pullbacks from HBO Max, Prime Video and Netflix. I also categorize the TV shows by English language and non-English language, and that also reveals a lot of where the drop comes from: And here is by the half-year: In this look, the good news is the drop for English language shows seems to have stabilized in the last year. But the bad news is the long term decline from the 2022 peak. Other Data So I wasn’t the only person to notice this decline in the number of shows. I have a few other data sources for this, though most only go through the end of 2025. As I said, Luminate beat me to the punch, so let’s look at their data. We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… What TV loss streaming didn’t make up for... How Netflix has changed their programming slate over time… Ten more images charting the decline of production... What type of films aren’t being made anymore... The good news (for movie theaters)… And more... ...please subscribe! We can only keep doing this great work with your support.
3 Blockbuster Trade Targets Phoenix Suns Should Monitor
As Phoenix navigates a pivotal crossroads, targeting high-impact stars like Zion Williamson and Anthony Davis could bridge the gap between developing youth and maximizing Devin Booker’s prime.
ExxonMobil Honors Young Innovator at PM’s Science Award 2026
ExxonMobil Honors Young Innovator with Applied Science Excellence Award at the Prime Minister’s Science Award 2026.
What to stream in August 2026: ‘Ted Lasso,’ ‘Lanterns,’ ‘Michael’
Here's what's coming to Netflix, Hulu, Disney+, HBO Max, Prime Video, Peacock, Paramount+ and other streaming services in August.
Brewers trade deadline primer, part five: Re-assessing
Less than a week out, where do we stand?
What's new to streaming this week? (July 31, 2026)
What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.
Poland Likely Hit by Russian Missile, Premier Says
A Russian missile probably fell in the eastern part of Poland early morning on Thursday, Prime Minister Donald Tusk said.
'Tormented Souls': ZQ, Prime Universe & Longevity Acquire Film Rights
'Tormented Souls': ZQ Entertainment, Prime Universe & Longevity Pictures Acquire Film & TV Rights To Horror Video Game
'The Odyssey' meets 'Shark Week' in Amazon's 'The Devil's Mouth'
'The Odyssey' meets 'Shark Week' in Amazon Prime Video's 'The Devil's Mouth': the ultimate travel horror tale.
Japan PM's political doom loop worsens her fight with markets
Japanese Prime Minister Sanae Takaichi is fighting a losing battle in the polls, making a retreat from promised tax cuts more difficult and denying her officials the political backup they need to talk down yen and bond market bears.
New Yorkers wrestle with a potential Netanyahu visit
The Israeli prime minister could be in New York City this September
Jeff Bezos says this business is becoming Amazon’s next ‘pillar’
Amazon founder Jeff Bezos says the company's custom AI chip business is poised to become its next "pillar," joining Marketplace, Prime, and AWS as one of Amazon's foundational businesses as the tech giant doubles down on artificial intelligence infrastructure.
5 Reasons to Buy a MacBook Air Now Instead of Waiting
Apple's next MacBook Air is several months away, but if you've been holding off on an upgrade, here's why now could actually be a good time to buy. The Current Air is the Best Value Mid-Tier Mac The M5 MacBook Air starts at $1,299 following Apple's recent $200 price hike, but Amazon is already knocking $100 off, bringing it down to $1,199.
Donald Trump to deliver tribute during Lindsey Graham’s funeral service
The Israeli prime minister, Benjamin Netanyahu, and the Ukrainian president, Volodymyr Zelenskyy, are scheduled to meet with the US president after attending Tuesday’s funeral
Mamdani and Netanyahu Are in a Vicious War of Words
Mamdani has accused Netanyahu of committing genocide while the prime minister claims the mayor is “fomenting hate.”
Japan Politics
Japan's Prime Minister Sanae Takaichi speaks during a news conference at the prime minister's office in Tokyo, Monday, July 27, 2026. (David Mareuil/Pool Photo via AP)
Stokes's Durham next in line for shellshocked Glamorgan
Glamorgan could run into former England captain Ben Stokes in prime form for Durham as they aim to recover from a thrashing at Middlesex.
'The Traitors' India Sets August Season 2 Premiere on Prime Video
Prime Video India will premiere 'The Traitors' season two in August, with Karan Johar returning to host 21 celebrity players.
Netanyahu accuses Mamdani of 'fomenting hate' and calls ICC war-crimes charges 'bogus'
Israel’s Benjamin Netanyahu says New York Mayor Zohran Mamdani is “fomenting hate” by calling the prime minister a war criminal who should be arrested if he visits the city.
Netanyahu accuses Mamdani of 'fomenting hate' and calls ICC war-crimes charges 'bogus'
Israel’s Benjamin Netanyahu says New York Mayor Zohran Mamdani is “fomenting hate” by calling the prime minister a war criminal who should be arrested if he visits the city.
‘Blade Runner 2099’ exclusive first look at the replicant uprising
‘Blade Runner 2099’ exclusive first look at the replicant uprising: ‘The war has happened and the humans have lost.’
Andy Burnham rules out early election in exclusive BBC interview
The new prime minister told Laura Kuenssberg that people "voted for a manifesto" that he would honour, when pressed on whether there will be an early general election.
Diamondbacks 3, Washington 5: Not Ready for Prime Time
Mitch Bratt is a promising prospect, but once more he shows he’s not quite ready for major league competition….
Morocco Football Boss Enters Politics With Premier Bid Possible
Morocco’s football czar joined one of the kingdom’s biggest political parties, edging closer to a possible bid for the role of prime minister in September’s elections.
Duke-Michigan rematch scrapped over broadcast rights
The rematch was slated for Dec. 21 and was supposed to be streamed on Amazon Prime as part of Duke's three-game deal.
Michelle Yeoh wants to play Yoko Ono in a biopic
Michelle Yeoh revealed that she wants to play Yoko Ono in a biopic when she and her ‘Blade Runner 2099’ costar Hunter Schafer stopped by EW’s 2026 San Diego Comic-Con studio.
Viktor Orbán calls for new era of 'resistance politics'
"It is pointless to deal with an inexorable, disgraced mafia boss," Hungarian Prime Minister Péter Magyar wrote on Facebook on Saturday.
Andy Burnham and the rise of ‘aura farming’ in politics
Is “aura farming” the new political superpower? There are some days in TV news when you find yourself standing in the middle of a farm, surrounded by baby goats, trying to explain internet slang. Subscribe This was one of those days. There I was, in wellies, trying to unpack aura farming - a Gen Z term for carefully cultivating your image online so that you look effortlessly cool, authentic and charismatic. The trick, apparently, is that it can’t look like you’re trying too hard. Which, I’ll admit, felt slightly ironic as we filmed an entire report on a farm purely because the word farming is in the title. ‘Shaped by algorithms’ Whether you like it or not, politics increasingly feels like it’s being shaped by algorithms as much as manifestos. Take Andy Burnham. Since arriving at Number 10, he’s been impossible to miss online. One minute he’s out for a casual jog with Mo Farah. Next he’s announcing policy alongside TikTok high priestess Bus Aunty. His social media paints a very deliberate picture: less polished Westminster operator, more bloke from the North who just happens to be running the country. It’s not accidental. Burnham’s “King of the North”, New Order-loving persona has become part of a carefully constructed political brand. Authenticity is now something politicians work incredibly hard to make look effortless. But Burnham isn’t inventing this playbook. Like so many of us doomscrolling on an evening, he’s been influenced online. The digital strategy of New York Mayor Zohran Mamdani, pictured above right, has become a case study in viral political communication, and some of the people behind that campaign have recently been advising the Labour Party in Britain. Their message is simple: if you want to reach younger voters, you need to show up where they already spend their time. Embracing content creators And increasingly, that doesn’t mean traditional news interviews (awkward). It means speaking to content creators like Max from The Career Ladder, whose channels reach around 20 million followers worldwide. His interview with Burnham, pictured below, was posted almost immediately after he became Prime Minister. What struck me wasn’t just the audience size, but something Max told me afterwards: many people in the comments said they’d discovered Britain had a new Prime Minister through his interview. Think about that for a moment. Not through rolling news. Not through newspapers. Through a creator they were already following while scrolling. Share That’s a profound shift in how political information reaches people, one that’s been gathering momentum for some time. It also explains why politicians are embracing content creators and spending millions on digital marketing. Of course, this isn’t unique to one party. ‘Personality before policy’ In many ways, the right were quicker off the mark in building their aura online. Donald Trump built much of his political identity on social media. Nigel Farage remains one of Britain’s strongest political performers on TikTok. Politicians across the spectrum now understand that personality often reaches people before policy does. During a six-week UK general election campaign alone, overall digital ad spending routinely tops £11m. Share Channel 4 News Former Number 10 social media adviser Andrew Wong put it well when he told me that “vibes” can help someone get noticed, but they only work if they’re rooted in a genuine personality. Force it, and audiences spot it instantly. The bigger question is whether internet charisma can backfire on you - especially when you’re Prime Minister. Because behind Burnham’s carefully curated videos is a veteran politician with decades of Westminster experience. The spontaneity is produced. While the authenticity may be genuine, it’s managed. That’s not necessarily a criticism. It’s simply the reality of modern political communication. Aura farming alone is not enough to harvest change. But in the age of algorithms, winning attention may be the first battle. Subscribe Share Channel 4 News Leave a comment
BREAKING: Lakers NBA Champion Reportedly Expected To Sign With 76ers
On Friday night, Chris Haynes of NBA on Prime reported the news that Kentavious Caldwell-Pope and the Memphis Grizzlies are working on a buyout.He would then join the Philadelphia 76ers as a free agent.The 33-year-old is coming off a season where he had averages of 8.4 points, 2.5 rebounds and 2.7 assists per contest while […] The post BREAKING: Lakers NBA Champion Reportedly Expected To Sign With 76ers appeared first on HEAVY.
#paramount #streaming #entertainment
Paramount Skydance isn't waiting around for its planned merger with Warner Bros. Discovery to bolster its flagship streaming service. Paramount's streaming leaders have told employees that they're planning major upgrades to Paramount+ in the coming weeks. An internal presentation, which was unveiled during a streaming town hall this week and viewed by Business Insider, shows "Product Priority Highlights" for Paramount's streaming business this quarter. These initiatives are part of Paramount CEO David Ellison's plan to improve the tech of a 114-year-old media company that trails Netflix, Amazon Prime Video, and Disney in streaming subscribers. Buying WBD would help Paramount catch up quickly and give it over 200 million streaming customers, the company has said. Read more about Paramount’s streaming projects on Business Insider: https://lnkd.in/eKfn9wyH (Credit: Getty Images) #paramount #streaming #entertainment
Watch the teaser trailer for 'Blade Runner 2099,' a new sci-fi series coming to Prime Video November 25
The limited series starring Michelle Yeoh and Hunter Schafer is set 50 years after 'Blade Runner 2049'.
Tomb Raider Chronicles - AMAZON GAME STUDIOS REPORTEDLY DELAYS TOMB RAIDER CATALYST TO 2028
Amazon Game Studios has reportedly delayed Tomb Raider Catalyst until 2028, according to comments made by Amazon Games boss, Jeffrey Gattis, during an interview with The Game Business on the topic of Amazon's cloud streaming service, Luna, coming to Prime Video.
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The new prime minister will almost certainly have a short political honeymoon. How will he handle his first public meeting with Pope Leo XIV? In terms of symbolism, will he seek a blessing?
Hunter hunting.
Amazon’s Blade Runner streaming series has been in the works for ages, but it’s starting to feel a little more real. Entertainment Weekly just dropped the first images from the show, featuring stars Michelle Yeoh and Hunter Schafer, while also confirming that Blade Runner 2099 is expected to come out this year. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/Hunter-Schafer-as-Cora-in-Blade-Runner-2099-Credit-Clay-Enos-for-Prime-2763-07172026-146c1bfb01944712ae548b76600b0ab4-1.webp?quality=90&strip=all]
In Israel, a strong challenger for political change
Israel’s longest-serving prime minister, Benjamin Netanyahu, is facing a major political test this fall. After three years of war and growing public frustration, a former military chief is emerging as an unlikely challenger, offering voters a different vision for the country’s leadership. We look at how an outsider with deep security credentials is tapping into a desire for change — and what his rise could mean for Netanyahu’s political future.
Amazon puts Luna cloud-streamed games like Fallout 4 inside Prime Video
Watch Fallout, then play Fallout.
Amazon and Microsoft pivot cloud gaming strategies to target different players
Amazon is bringing Luna to the Prime Video streaming service, while Microsoft will test an ad-supported streaming of titles that people own.
Amazon is bringing games to Prime Video
Amazon is hoping the addition of games can turn Prime Video into a one-stop entertainment destination, borrowing a strategy from Netflix, which has increasingly embraced party games over the past several years.
PS5's War for Attention Finds a New Foe with Games on Amazon Prime
Here comes a new challenger
Japan’s popular prime minister is burning political capital fast
Markets and the Diet are mounting resistance
Amazon Prime Video Adds Video Games to Bundle Through Luna
The Amazon Luna gaming platform, which had been included in the larger Prime offering, will now be baked into Prime Video too.
What's new to streaming this week? (July 24, 2026)
What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.
UK PM Burnham cuts business rates bills for pubs, clubs and music venues
British Prime Minister Andy Burnham is slashing business rates bills for pubs, clubs and live music venues, Downing Street said on Thursday.
Liverpool primed for business: Bezos, Bhatia and the next steps at Anfield
Fenway Sports Group looks to be locked in talks with a consortium led by the son-in-law of Lakshmi Mittal while the Amazon founder has now been linked
FloSports Launches Free Streaming Channel on Prime Video in the U.S.
The FloSports Channel To Showcase Entire FloSports Portfolio Of More Than 25 Sports To Passionate Fan Communities.
Burnham's German plan: Why Britain's new PM is looking to Europe
Brexit was supposed to pull Britain away from Europe. Yet 10 years on, Britain's new prime minister is championing ideas that look strikingly familiar to Germans – ideas which Berlin itself is starting to question. This Berlin Briefing deciphers the similarities between Andy Burnham and Germany‘s chancellor; how London may say goodbye to the Westminster System; and what it all means for NATO
NeuroSense Advances PrimeC Toward New Drug Submission to Health Canada for ALS
/PRNewswire/ -- NeuroSense Therapeutics Ltd. (NASDAQ: NRSN) ("NeuroSense"), a late-stage clinical biotechnology company focused on developing disease-modifying...
World Cup lessons for Kansas City small business: Show passion, embrace local, be an 'experience'
Not every business saw a boost from visiting fans, but some leveraged a prime location, ingenuity in planning, or a personal connection to get a boost from the FIFA World Cup's stint in Kansas City.
In new video, Mamdani acknowledges he doesn’t have authority to arrest Netanyahu
New York City Mayor Zohran Mamdani said in a new video Tuesday that he does not have the legal authority to arrest Israeli Prime Minister Benjamin Netanyahu if he were to come to New York City.
On election meddling and China, Trump says ‘we do things to them, too’
The president appeared to undercut allegations he made in a prime-time speech last week.
Amazon Business Reaches $60 Billion in Annualized Gross Sales, Serving Over 11 Million Organizations Worldwide
Organizations of all sizes turning to Amazon Business for its AI-powered tools, business-relevant selection, everyday low prices, delivery fleets purpose-built for businesses, and expanded Prime Business membership benefits More than 1.8 million new organizations joined Amazon Business so far this year Last year, Amazon Business-specific discounts saved organizations more than $1 billion worldwide, while Prime Business members saved more than $880 million in shipping fees globally last year Amazon Business selection up nearly 30% globally this year, with expansion in categories like repair tools, fresh groceries, and office furniture
Steam Deck sales tanked after Valve increased the price, latest estimates suggest decline of more than 75%
A new report suggests that Steam Deck sales have dropped significantly following Valve's price increase due to industry shortages.
New UK PM shuts down science and tech department
In the midst of appointing his Cabinet, new UK Prime Minister Andy Burnham has scrapped the Department for Science, Innovation and Technology (DSIT).
Sight & Sound\'s productions will stream on Prime Video through Wonder Project
There will soon be yet another way to watch Sight & Sound's films and filmed productions from the comfort of your own home.
Changes to government science department
The new Prime Minister has merged the Department for Science, Innovation and Technology into a new Department for Business, Innovation, Science and Trade. In response, Paul Nurse, the President of the Royal Society said: “The Prime Minister understands the transformative power of science, knowledge, innovation, and technology. They are all parts of an interlinked and interdependent system of research that drives economic growth, health care, security, education, prosperity and the public...
Science department abolished as UK’s new prime minister Andy ...
New business secretary Jonathan Reynolds given responsibility for science and innovation portfolio
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
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