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Sweet protein brazzein shows promise in reducing blood sugar spikes: Study
Russian research reveals that the protein brazzein could help reduce blood sugar spikes.
Sunday football open thread
Rejoice, Spurs fans — Tottenham Hotspur are no longer bottom of the Premier League! …Okay, they’re still in the relegation zone and could fall behind Coventry City into 19th, but thanks to Fulham’s loss to Ipswich yesterday, Spurs are no longer the worst team in the Premier League! Isn’t that something worth celebrating? Well, maybe […]
Commanders have a safety problem vs Giants
The Commanders have a numbers issue at safety against the Giants. Could a former starter help them out?
Spurs to Navigate Tricky Young Core Question This Season
The San Antonio Spurs have one of the best young cores in the NBA, although keeping them in town past their rookie contracts could be more difficult than they'd like to admit.
The hidden math of Alzheimer's could point to new treatments
Mathematics may hold unexpected clues to understanding Alzheimer’s disease. Scientists have developed a model showing how common metals like copper and zinc may influence the buildup of proteins associated with the disease, while also exploring possible ways to stop the process. The findings could help researchers identify promising strategies for preventing harmful plaque formation.
Scientists discover why a 100-year-old mushroom disease won't go away
Scientists have uncovered a surprising secret behind a mushroom disease that has frustrated growers for more than a century: It involves more than 17 species of harmful bacteria, not just one. The discovery could explain why treatments have struggled to stop the disease and open the door to more effective, eco-friendly solutions.
Scientists make stunning discovery that could help explain why life exists
Scientists have discovered that the universe's fundamental physical constants may be finely balanced to make life possible. Even tiny changes to these constants could make liquids too thick or too thin for essential biological processes, potentially preventing life as we know it. Surprisingly, these life-friendly conditions existed billions of years before living cells appeared. The findings raise intriguing questions about why the laws of physics seem so well suited to life.
Republicans face midterm backlash from factory workers squeezed out of jobs by Trump's tariffs
President Donald Trump's tariffs are turning factory workers against his Republican Party over fears the import taxes could lead to fewer jobs instead of the manufacturing renaissance he promised
Republicans face midterm backlash from factory workers squeezed out of jobs by Trump's tariffs
President Donald Trump's tariffs are turning factory workers against his Republican Party over fears the import taxes could lead to fewer jobs instead of the manufacturing renaissance he promised.
Republicans face midterm backlash from factory workers squeezed out of jobs by Trump's tariffs
President Donald Trump's tariffs are turning factory workers against his Republican Party over fears the import taxes could lead to fewer jobs instead of the manufacturing renaissance he promised.
Republicans face midterm backlash from factory workers squeezed out of jobs by Trump's tariffs
President Donald Trump's tariffs are turning factory workers against his Republican Party over fears the import taxes could lead to fewer jobs instead of the manufacturing renaissance he promised.
Republicans face midterm backlash from factory workers squeezed out of jobs by Trump's tariffs
President Donald Trump's tariffs are turning factory workers against his Republican Party over fears the import taxes could lead to fewer jobs instead of the manufacturing renaissance he promised.
Scientists Uncover "Hidden Rules" That Determine How Fabrics Hold Together
This could have implications for more than preventing holes in your knitted socks.
Bayern's goalkeeper dilemma after Neuer howler for the record books
Manuel Neuer could have done without this record in his storied career but he now owns the unwanted distinction of conceding the fastest goal in Bundesliga history. To make matters worse, it was a howler from the veteran Bayern Munich goalkeeper himself that allowed Augsburg's Robin Fellhauer to score the opening goal in their 2-2 draw after 8.
U.S. Department of Health and Human Services (HHS) Recommends Science-Based Thresholds to Target Dangerous Enhanced Kratom Products
Kratom products credit: CDPH DEA takes action based on updated recommendation from HHS October 11, 2026 - WASHINGTON - On Friday, the U.S. Department of Health and Human Services relesed the following: The U.S. Department of Health and Human Services (HHS) provided a new recommendation to the Drug Enforcement Administration (DEA) that establishes science-based thresholds for 7-hydroxymitragynine (7-OH) and mitragynine pseudoindoxyl (MGPI), potent opioid compounds associated with products marketed as kratom. The Department of Justice today announced that DEA issued new Notices of Intent reflecting HHS’ updated scientific analysis and recommendations, including a new Notice of Intent for 7-OH and MGPI incorporating HHS’ recommended concentration and ratio thresholds. Following a review of available scientific data and comments, HHS Assistant Secretary for Health Admiral Brian Christine, M.D., recommended that DEA use concentration or ratio-based thresholds to determine which products containing 7-OH and MGPI are subject to Schedule I control for purposes of temporary scheduling of these substances under the Controlled Substances Act. The recommendation is designed to target concentrated or chemically altered products while distinguishing them from natural botanical kratom products, which may contain trace amounts of 7-OH and MGPI. “We are drawing a clear line between natural kratom and dangerous, enhanced opioid products,” said HHS Secretary Robert F. Kennedy, Jr. “We listened to the public, followed the science, and developed a clear recommended threshold for temporary scheduling that targets concentrated 7-OH and MGPI without sweeping natural botanical kratom into Schedule I. The Trump Administration will continue taking decisive action against dangerous products that fuel addiction while making sure our policies are grounded in rigorous science.” Under the recommendation, 7-OH and MGPI would be controlled in Schedule I for purposes of temporary scheduling when either substance alone, or their combined amount when both are present: Exceeds 1 milligram per gram in solid powders, encapsulated material, or other solid forms, or exceeds 1 milligram per milliliter in liquid preparations; or When the mass of mitragynine present divided by the mass of 7-OH, or MGPI, or the combined amount of 7-OH and MGPI if both present, is less than 100. The ratio-based approach reflects the alkaloid composition of natural kratom products and provides a way to identify products intentionally enhanced or concentrated with 7-OH or MGPI. Available scientific data indicate that 7-OH occurs naturally in botanical kratom at relatively low or trace levels, while some evidence reviewed by FDA suggests MGPI may also occur at trace levels in some natural or kratom-derived products. FDA's scientific review found that 7-OH is substantially more potent than morphine in preclinical studies, with available data indicating approximately two to nine times greater potency depending on the study. FDA also identified evidence supporting a meaningful risk of opioid-like physical dependence and withdrawal from MGPI. “Our recommendation gives DEA a scientifically supportable framework to distinguish natural botanical kratom from products that have been concentrated or manipulated to deliver dangerous levels of potent opioid compounds,” said Assistant Secretary for Health Admiral Brian Christine, M.D. “This approach allows us to focus on the products that pose the greatest threat to public health.” In July 2025, following an FDA scientific and medical evaluation, HHS recommended that 7-OH above a specified threshold be placed in Schedule I of the Controlled Substances Act. In July 2026, DEA announced its intent to temporarily schedule 7-OH above a specified threshold, and HHS simultaneously sought public comment on the proposed threshold. DEA subsequently temporarily placed MGPI and two synthetic 7-OH derivatives, MGM-15 and MGM-16, in Schedule I. Since then, questions have emerged about how scheduling could affect natural botanical kratom products potentially containing trace amounts of MGPI. The new HHS recommendation responds to those concerns by providing DEA with a more precise threshold based on both the concentration of 7-OH and MGPI and their relationship to mitragynine, the predominant alkaloid in kratom. HHS and FDA will continue working with DEA to protect Americans from dangerous concentrated and synthetic opioid products while ensuring federal policy is grounded in the best available science. Source: HHS
This Workout Timing Shift Could Boost Your Health Outcomes
Wakey wakey, time to get your heart healthy
Key stats that contributed to Penn State’s loss to USC
Penn State couldn’t get a win against USC on Saturday night, but the offense finally looked like a professional unit again.
Yankees news: Could the Yankees move on from Stanton?
Decisions will have to be made about Giancarlo Stanton; no further punishment for interfering fan; grading 2026.
🤔 What punishment could Vinicius Junior face before El Clásico?
Real Madrid will face Sevilla and Barcelona soon, but will Vinicius Junior be available? The Brazilian was sent off for pulling Nathan Dylan-Saliba's hair in the build-up to the goal that would have m...
Blues Recall Dylan Peterson From Springfield
2020 third-round pick brought up with injuries to Toroipchenko, Dube; could make NHL debut Tuesday against Senators
6,000-Yard RB Named as Browns Trade Target
The Cleveland Browns could add an experienced veteran running back to the mix. The post 6,000-Yard RB Named as Browns Trade Target appeared first on HEAVY.
Misery Index: Mike Elko's bizarre rant about Texas A&M fans couldn't come at a worse time
Rumor: Apple to Announce New Partnership With ADT
Apple may be planning to announce a new partnership with home security company ADT, alongside the introduction of its all-new smart home hub, according to several clues. Apple has invited the media to a "Welcome home" experience in New York on Tuesday, October 13, so the partnership could be made official on that day. Since around July, ADT has posted "Low Voltage Technician" job listings in various U.S.
A surprisingly simple way to relieve knee arthritis pain without pills or surgery
A surprisingly simple change in how you walk could help relieve knee arthritis pain and even slow joint damage. In a year-long clinical trial, researchers found that adjusting the angle of a person's foot while walking reduced osteoarthritis pain by an amount comparable to medication, without requiring drugs or surgery. Even more promising, MRI scans revealed that participants who adopted the personalized walking technique experienced slower deterioration in a marker of knee cartilage health.
Will Hrgovic be Facing Verhoeven in his First Defence of the IBF Heavyweight Title?
Kickboxer Rico Verhoeven could bounce back from his defeat to Usyk with an immediate crack at another heavyweight title, on the Fury vs AJ undercard
Jim and Marilyn Simons lent their 68-metre superyacht to ocean scientists; an $80,000 system tested whether luxury vessels could help validate satellite data
Superyachts are usually associated with luxury travel, but the 68-metre Archimedes, owned by Jim and Marilyn Simons at the time of the research, also became a platform for marine science. During several deployments between 2018 and 2020, an autonomous measurement system aboard the yacht collected ocean-colour observations at a range of locations, including remote regions such as the Antarctic Peninsula.
Cigna Group (CI) Could Be 56% Undervalued Following Its Health Sense Rollout
Health Sense rollout and what it could mean for Cigna Group stock Cigna Group (CI) has put its Health Sense platform at the center of a push to link health data, benefits and clinical support into a single experience for oncology and cardiometabolic patients. The model ties together information on medical history, behavioral health, pharmacy coverage, prior interactions and expected costs, then uses that context to tailor outreach and care coordination through existing Cigna Healthcare...
Browns Facing Hurricane Isaias Trouble in Week 5 vs. Jets
The Cleveland Browns will face the Jets on Sunday in the Meadowlands, and Hurricane Isaias could make things ugly. The post Browns Facing Hurricane Isaias Trouble in Week 5 vs. Jets appeared first on HEAVY.
Bills Get Significant Update on Khalil Mack Trade Rumors
The Buffalo Bills could be falling out of the running to land linebacker Khalil Mack on the trade market. The post Bills Get Significant Update on Khalil Mack Trade Rumors appeared first on HEAVY.
Did Russia play by the rules in reporting lab workers death?
A global treaty signed by 197 countries — including Russia — requires reporting any death that could be a sign of an outbreak to come.
Harry Kane thinks Bayern Munich’s mistakes were punished against Augsburg
FC Bayern’s Kane thinks they could have won but offsides and mistakes decided the result.
Knicks' Karl-Anthony Towns reportedly 'irked' owner James Dolan with extension talk comments
It seems like Karl-Anthony Towns has done enough talking in the media to make the owner of the organization unhappy. That could have been a major part in stopping the extension talks.
Scientists Discover a Hidden Hydrogen Pathway That Could Transform CO2 Into Valuable Fuel
Scientists have uncovered an unexpected pathway for hydrogen transfer during catalytic CO2 conversion. A computer model designed to predict how carbon dioxide becomes useful chemicals produced a surprising error: It identified formic acid as the main product instead of methanol. When scientists expanded the model to account for thousands of previously overlooked reactions, its predictions
Weather extremes could raise costs, reshape decisions for Indiana businesses
By Sam Stall
A subtle symptom in your fingernail could be a sign of congestive heart failure, cancer, psoriasis
One Surprising Area Where Georgia Could Have Advantage Over Alabama
The Georgia Bulldogs are headed into their biggest game of the season tonight.
Padres Catching Shift Could Clear A Path For A Trade
The San Diego Padres made some changes in their catching situation, and they now have an abundance of riches there.
If the Saints win/lose vs. Vikings
What either result could mean for the black and gold in Week 5.
Chiefs News: Could Chiefs revisit offseason plan at wide receiver?
The latest Chiefs news, brought fresh to you every morning!
Trying This Lifestyle Trick With Dinner Could Help Lower Your Blood Sugar
It’s quick, easy to do, and absolutely free.
US midterms could bring more women into Congress
The US is holding Congress and state governors elections. At all levels of US politics, women are underrepresented — but they may win some historic victories in the midterms on November 3.
US midterms: Women candidates could make history
The US is holding Congress and state governors elections. At all levels of US politics, women are underrepresented — but they may win some historic victories in the midterms on November 3.
TeraWulf to double data center size near Ashland; Ky. Power to add unit at Big Sandy
TeraWulf Inc. plans to double the capacity of its AI data center at the EastPark industrial park near Ashland a year ahead of schedule, which the two companies say would lead to lower residential electric bills for residential customers. Also, the data center could double in capacity again, TeraWulf says. Kentucky Power says it plans to add a new generating unit at the Big Sandy Power Plant near Louisa, Kentucky, as part of the expansion.
3 bold predictions for Indiana football at Nebraska
From Lee Beebe Jr.’s carries to Charlie Becker’s run blocking, here’s a few predictions for how Indiana’s day could go.
Minnesota health insurance premiums could jump as much as 21% in 2027
Without the reinsurance program, however, insurers' proposed average would have been 57.9%.
Terms limits could help to stem the divisiveness in American politics [letter]
Tom Tillett’s Oct. 3 LNP | LancasterOnline column on town hall meetings was right to the point (“Town halls have become a casualty of the Trump era’s divisive politics”).
Scientists planted 40,000 native seedlings in Yosemite's damaged Tuolumne Meadows; three years later, soil organic matter was improving, but the meadow was still losing more carbon than it gained
Scientists who planted 40,000 native sedge seedling to restore the damaged Tuolumne Meadows in California's Yosemite National Park, have found early signs of improvement after. The results, however, also show that restoring the meadow's soil and its ability to store carbon could take several decades.
What happens when you grow up not knowing your family medical history?
People who have been adopted or are in care sometimes struggle to access family medical history which could be crucial to their own health.
What happens when you grow up not knowing your family medical history?
People who have been adopted or are in care sometimes struggle to access family medical history which could be crucial to their own health.
NASCAR’s Legal Fight Will Freeze Talent Movement Forever
A judge ordered evidence in the JGR vs. Spire lawsuit, but Denny Hamlin calls the drama a mess. Talent movement could stop.
Mobile Trivia Launch Could Matter For AMC Stock And AMC Entertainment Holdings (AMC)
AMC Entertainment Holdings recently introduced AMC Movie Trivia Game Show, a free mobile app created with Hoyt Games and puzzle designer David L. Hoyt, offering daily movie-themed puzzles and thousands of trivia challenges across major app stores. The game links directly to AMC Stubs, turning loyalty membership into in-app bonuses that could deepen engagement with frequent moviegoers and digital audiences. We will now look at how AMC Entertainment Holdings' investment narrative interacts...
Maple Leafs Could Find an Answer in Pavel Zacha
The Toronto Maple Leafs could find a solid answer to its lineup needs in Boston Bruins center Pavel Zacha, but it depends on several factors. The post Maple Leafs Could Find an Answer in Pavel Zacha appeared first on HEAVY.
How Long Does RAM Last In Your PC?
If conditions are ideal and you're mindful, RAM can last for decades, but there are a number of things to consider that could impact its lifespan.
MLB Insider Links Guardians' Steven Kwan To Padres
A.J. Preller could pursue a blockbuster trade for Cleveland’s Gold Glove outfielder, potentially shifting Fernando Tatis Jr. in the lineup to create a terrifying new offensive core.
New York counties face $170M in additional SNAP costs
Local leaders say the additional expenses could force difficult decisions about spending on other services.
How federal college sports regulation would impact USC student-athletes
A recently passed Senate bill could reshape the college sports landscape
How federal college sports regulation would impact USC student-athletes
A recently passed Senate bill could reshape the college sports landscape
Atrium Health brings new lifesaving technology to Pineville campus
ECMO kept blood and oxygen moving while her heart couldn’t.
Big Ten commissioner Tony Petitti shuts down expansion rumors
The conference could add two more members under the pending Protect College Sports Act’s 20-school limit.
Google's next TV Streamer sounds like a massive upgrade
Google's next TV Streamer could feature built-in microphones, presence detection, faster performance, and a redesigned remote.
Week 6 Open Thread
Welcome to the open thread, the home for discussion for all non-UW games this weekend. With the Huskies playing on Friday, you can check in any time you like on Saturday, but you can never leave. Saturday Early – There are no ranked vs. ranked games in the early slot, but Indiana at Nebraska could […]
Wavy-shaped homes could limit damage from hurricane winds
Embrace the ocean’s own wavy aesthetic.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
NC sues state’s biggest hospital chain, extends enrollment deadline for State Health Plan
North Carolina Treasurer Brad Briner is suing Atrium Health over new payment strategies he says could endanger the financial health of the State Health Plan, which insures 750,000 state workers and others.
The Science Behind Why Dietary Changes Rarely Stick
Learning new eating habits isn’t simple. Our pre-existing feelings around food—whether it’s a distaste for olives or a love of pastries—could make it harder to learn new eating habits, according to new research from Yale School of Medicine.
Could a “blue wave” reshape Wisconsin politics?
With Election Day approaching, Wisconsin Democrats are eyeing something they have not had in nearly two decades: control of the governor’s office, state
Googlebook’s app situation is a mess, and not just because things are missing
Having been using a Googlebook for the better part of a week, there are any number of headaches I could...
Chicago’s Divvy expansion deal hits a speed bump amid Lyft-Lime fight
The proposed contract extension would give Divvy a much larger territory where it enjoys priority over competitors, prompting Lime to warn that its Chicago business could be at risk.
Time for term limits? Dems in majority could have familiar faces in key roles
Democrats hope to bring a new agenda to the House next year if they take the majority, but they will most likely do so with many of the same faces that have steered their party's legislative work for a decade or more.
EDITORIAL: Could your next business partner be a farmer?
Associate Editor Jennifer Antonik explores how Delaware businesses can make local farmers their next business partners via corporate purchases.
Bears can solidify contender status by landing 17.0 sack veteran
Chicago could use one last piece.
Map of states where most people could lose health care under Medicaid shift
The Medicaid changes could increase the number of uninsured Americans by 7.5 million in 2034.
Trump wants Talarico and Paxton to debate. Talarico couldn't be happier
When Democratic nominee James Talarico stopped holding campaign events in the Texas Senate race, his Republican opponent Ken Paxton saw an opening to pounce.
Scientists Took a Cheek Swab From the World's Oldest Tortoise. His DNA Could Reveal Hints to Longevity
Jonathan, an Aldabra giant tortoise, is about 194 years old and the oldest land animal alive today. Discoveries about his genetics could provide clues to extending lifespan in humans
Get used to multi-party politics, it’s here to stay
The prime minister’s promise on electoral reform could entrench the complex fights between five, even six parties
Did Russia play by the rules in reporting lab worker's death?
A global treaty signed by 197 countries — including Russia — requires reporting any death that could be a sign of an outbreak to come.
Does Leeds United have an advantage over Arsenal?
Paul Merson believes Leeds United could have an advantage over Arsenal when the two sides meet tomorrow. The fixture will be both clubs’ first match back after the international break, and the forme...
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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