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Sabrina Ionescu denies report that she turned down WNBA 3-point contest: 'I can't decline an offer I never got officially invited to'
Trauma-informed coaching program aims to keep more Chicago kids in sports
Chicago's WNBA All-Star festivities are highlighting some of the biggest names in women's basketball, but they are also drawing attention to the coaches shaping the next generation of athletes.
Knicks Big Man Questions NBA 2K’s Victor Wembanyama Decision
On Wednesday, July 22, NBA 2K released the cover athletes for NBA 2K27. Representing today’s NBA will be San Antonio Spurs center Victor Wembanyama. Shortly after the Wemby reveal, New York Knicks center Andre Drummond took to X to question the decision behind having Wembanyama–and not Jalen Brunson–as the cover selection. Knicks Big Man Questions […] The post Knicks Big Man Questions NBA 2K’s Victor Wembanyama Decision appeared first on HEAVY.
A business system helped tame summer chaos in my home
I tried the Kanban method with my kids to make summer run more smoothly in our house. It's working.
WNBA All-Star Renee Montgomery talks the future of women's sports
Renee Montgomery, former WNBA player, joins 'Fast Money' to talk the future of women's sports as investments and audiences grow.
Jalen Brunson Goes In Depth About Playing Through Severe Injury in NBA Finals
Brunson shared a positive update.
WNBA All-Star Weekend puts Chicago in the spotlight
Several high-profile events will take place as Chicago hosts the big event.
Chris Bosh on Health Big Contracts and LeBron’s Future
Chris Bosh on LeBron to Miami, NBA expansion, blood clot awareness, big contract realities, and NIL.
Chris Bosh on Health Big Contracts and LeBron’s Future
Chris Bosh on LeBron to Miami, NBA expansion, blood clot awareness, big contract realities, and NIL.
Victor Wembanyama tapped as NBA 2K cover athlete
Wembanyama is on the cover of the Standard Edition, Clark is on the Deluxe Edition and Rose will appear on the limited-time Ultra Edition.
Sophie Cunningham sparks social media meltdown by speaking out to protect women's sports
Sophie Cunningham told ESPN she wants to protect young girls in locker rooms and sports from competing against biological men, sparking debate.
Blazers make sweeping cuts to broadcast team under Tom Dundon
The Portland Trail Blazers’ long-awaited sale finally went through via a $4.25 billion deal to private equity investor and Carolina Hurricanes owner Tom Dundon. However, since becoming the steward of the franchise, Dundon’s willingness to spend big appears to have dissipated. After taking control of the franchise just before the start of the NBA playoffs,…
Want to work in Las Vegas sports? Sports Business Classroom teaches how
More than 120 students were in class throughout the NBA Summer League, learning the business of sports from dozens of leaders from the NBA, pro sports and media industries.
Rich Paul on LeBron James decision: ‘Nobody knows nothing’
If you are waiting for LeBron James to make his free agency decision, you might want to get comfortable. The basketball universe is waiting for James to decide where he will play the final year(s) of his NBA career after leaving the Los Angeles Lakers at the end of the 2025-2026 season. There are several…
The 2026 NBA All-Summer League Second Team:
The 2026 NBA All-Summer League Second Team:
Kendrick Perkins makes pitch for LeBron James to join ESPN
The Miami Heat? The Cleveland Cavaliers? The Philadelphia 76ers? The Golden State Warriors? Where will LeBron James land in NBA free agency? Kendrick Perkins has another idea altogether for the unrestricted free agent: ESPN. On Monday’s edition of NBA Today, the ESPN analyst and 2008 NBA champion made his pitch for James to join the…
WNBA All-Star charity initiative supports sports group that says it is ‘moving beyond the binary of girl’
A WNBA All-Star beneficiary says it is "moving beyond the binary of 'girl'" while the league frames the $100,000 prize pool as keeping girls in sports.
Gatorade's First "Body of Science" Study Reveals Disparities in Women's Hydration & Nutrition Patterns
The Science of Her Sweat: Gatorade Sports Science Institute's (GSSI) new research shows women need more tailored hydration and nutrition guidance Key...
SEMO Political Science Student Serves as Arcadia Alderman
SEMO political science student Will Erpenbach serves as an Arcadia alderman while earning his degree and preparing for law school and public service.
SEMO Political Science Student Serves as Arcadia Alderman
SEMO political science student Will Erpenbach serves as an Arcadia alderman while earning his degree and preparing for law school and public service.
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
CAITLIN CLARK, PAIGE BUECKERS, AND OLIVIA MILES HEADLINE USA SPORTS’ THREE WNBA GAMES ON USA NETWORK THIS WEEK, BEGINNING TONIGHT WITH LYNX-STORM AT 10 P.M. ET
A global media and technology company.
Five Warriors players to follow after NBA Summer League championship run
Monte Poole identifies five Golden State Warriors players to keep an eye on after the 2026 NBA Summer League tournament.
Blockbuster 3-team NBA trade has one clear winner
After the 3-team NBA trade between the Atlanta Hawks, Dallas Mavericks, and OKC Thunder, one team has emerged as the clear winner.
Celebrities from across sports, entertainment and more spotted at World Cup final
Making his first appearance at this year’s World Cup, President Trump and First Lady Melania Trump were joined in their suite by FIFA President Gianni Infantino, Mexican President Claudia Sheinbaum, Canadian Prime Minister Mark Carney and wife Diana and more.
Ray Veeraraghavan joins L7 Informatics as VP science and AI
Indian American health executive to advance agentic AI platform across scientific workflows at life sciences firm.
WNBA 30: These are the 10 greatest point guards the league has seen
The greatest point guards aren't defined by assists alone. They dictate pace, elevate those around them and control the game with poise and basketball IQ.
Rookie Hannes Steinbach Gets Honest on Role With Hornets
Charlotte Hornets rookie big man Hannes Steinbach shared what he will bring to the team in his rookie season.
Tina Charles Builds Business With Huskies, Connecticut Sun in Mind
The ex-UConn great and retired WNBA star has gotten into the beer business, and pays tribute to her alma mater at the same time.
NBA Reddit thinks Cooper Flagg grew 2 inches
This would be big news for the star out of Duke.
Victor Wembanyama’s World Cup Final Appearance Catch NBA World’s Attention
San Antonio Spurs superstar Victor Wembanyama was in attendance during the FIFA World Cup finale between Argentina and Spain at MetLife Stadium (temporarily rebadged as New York New Jersey Stadium) in East Rutherford, New Jersey.Wembanyama was shown on the broadcast mere minutes before the halftime break. His appearance caught the attention of the NBA World, […] The post Victor Wembanyama’s World Cup Final Appearance Catch NBA World’s Attention appeared first on HEAVY.
San Antonio Spurs Get Worrying Update About Rookie Jayden Quaintance
The San Antonio Spurs selected Kentucky forward Jayden Quaintance with the 20th overall pick in the 2026 NBA Draft, but the rookie missed all of Summer League and underwent major surgery on his knee.
When did each of the 52 cities with a major sports franchise last win a title?
By my count, there are 52 cities in the United States and Canada with at least one franchise in the NFL, the NBA, the NHL, or MLB.
Pacers Face Criticism for Head-Scratching Free Agency Move
The Indiana Pacers are facing new criticism for a head-scratching move they made in NBA free agency.
Knicks bring NBA trophy to Fanatics Fest, a Justin Bieber sighting and more. 5 takeaways
Fanatics Fest brought sports stars and the 2026 champion Knicks to New York for a massive weekend of fan experiences.
Klay Thompson Gives Promising Update On Warriors Return
The topic of Klay Thompson returning to the Golden State Warriors has become more prominent this offseason after rumors of a potential buy out started. Thompson may be on the way out of the Dallas Mavericks after he joined the team originally to team with Luka Doncic and contend for an NBA championship. Dallas trading […] The post Klay Thompson Gives Promising Update On Warriors Return appeared first on HEAVY.
NH native and NBA player Duncan Robinson hosts basketball event to support mental health awareness
Newcastle native and NBA player Duncan Robinson is in the Granite State this weekend to put on a charity basketball event in honor of his brother, Eli.
The Best Late-Round Fantasy Basketball Picks After NBA Free Agency
Giannis Antetokounmpo, LaMelo Ball and Kawhi Leonard all changed teams, and understandably, those moves have stolen the spotlight. Several veterans landed in situations that quietly improved their fantasy outlook. Detroit added Collins on a three-year deal because it believes he can help right away.
Caitlin Clark picks up sixth technical foul this season
INDIANAPOLIS — Indiana Fever guard Caitlin Clark was assessed a technical foul in the first quarter of Saturday’s game against the New York Liberty. Clark now has six technical fouls on the season, and if she reaches eight, she’ll receive a WNBA-mandated one-game suspension. Clark picked up a technical foul after she was leveled on a screen by Liberty center Jonquel Jones. The play was a no-call, but Clark took exception to the physicality and yelled at the closest official. Liberty star Breanna
Tempo coach Sandy Brondello suspended 1 game by WNBA for 'protected species' remark about Angel Reese
NBA business stalls out while waiting for word on LeBron James and Kawhi Leonard
The NBA enjoys being part of the sports news cycle with NFL training camps set to open and MLB beginning the second half of its season.
What should we take away from Hornets’ NBA Las Vegas Summer League run?
Charlotte concluded 2026 stay in the desert with a 92-90 loss to Memphis Grizzlies.
LeBron James Commands NY Attention at Fanatics Fest
LeBron James takes center stage at Fanatics Fest in New York, cementing his legacy as the city's newest sports icon per ESPN NBA reports.
Caitlin Clark sets career high with 45 points as Fever eke out win over WNBA-worst Storm
Clark is the first player in WNBA history to post a 40-point, 10-assist game.
Kraken CEO warns that Washington state business leaders are eyeing exits
Tod Leiweke, CEO of the Kraken NHL team and one of the key figures pushing to return the SuperSonics NBA franchise to Seattle, dished some economic words of warning for state lawmakers on Thursday.
Cooper Flagg unveils his NBA Debut Patch card: The sports card hobby’s next big chase
Flagg spoke about how he used to practice for this moment in his high school history class.
Orlando Magic Summer League Guard Ready to Take Major Leap
After transforming his physique and sharpening his perimeter shooting, Alex Morales is embracing a defensive-first mindset to transition from G League standout to a permanent NBA roster spot.
Cleveland Cavaliers, Black CoLabs, NAACP Cleveland and Aramark Sports + Entertainment Crown Six Black Owned Businesses Winners at A Taste of Black Cleveland 8.0
Cleveland Cavaliers, Black CoLabs, NAACP Cleveland and Aramark Sports + Entertainment named Freshlyfe, House of Creole, Kake Kutters, Mama Joyce’s Soul Food,...
Adam Silver says WNBA star Caitlin Clark is a ‘political football’ amid Alyssa Thomas foul debate
Silver said the debate around Clark is “incredibly unfair to her” since she is such a great player who does not want attention like this.
Caitlin Clark is 'a political football in this country,' says NBA's Adam Silver
NBA Commissioner Adam Silver answered questions about Caitlin Clark and WNBA officiating Thursday, saying "it's become political ping-pong with her."
Adam Silver calls Caitlin Clark a 'political football' as the WNBA keeps dodging reality
Adam Silver called the Caitlin Clark debate "political ping-pong" but declined to directly address reports he intervened in Alyssa Thomas' suspension.
NBA's Silver says Fever's Clark has become 'political football'
NBA commissioner Adam Silver said Fever star Caitlin Clark has become a "political football" amid debates about officiating and physical play in the WNBA.
Silver says Caitlin Clark has become a 'political football' amid WNBA officiating debates
NBA commissioner Adam Silver says Caitlin Clark has become a “political football” amid debates about officiating and physical play in the WNBA, spurred by a recent play involving the star guard and Phoenix Mercury forward Alyssa Thomas.
Mark Shapiro on Why Live Entertainment Has No Ceiling
TKO Group Holdings president and COO Mark Shapiro discusses the thriving economy of live sports, the cultural necessity of shared physical experiences, and the strategic vision driving major entertainment properties like the UFC, WWE, and the WNBA.
Suns' Rasheer Fleming talks his growth, Koa Peat's diverse skillset
The NBA Summer League gave Rasheer Fleming, Khaman Maluach and Koa Peat their first opportunity to play together on the Suns.
NBA reportedly looking into Bucks' signing of Gary Trent Jr.
The deal sparked some controversy after Trent made less than $4 million in each of the last two seasons in Milwaukee.
Soccer stadium partners with Rock Entertainment Group
Cleveland Soccer Group (CSG) today announced that Rock Entertainment Group (REG) – the organization behind the Cleveland Cavaliers, Rocket Arena and Cleveland’s incoming WNBA franchise – will lead the naming rights and entitlement sales process for South Gateway Stadium, CSG’s planned 10,000-seat venue on the south side of downtown Cleveland. Read More
Heat Receive Major Klay Thompson Update Amid LeBron Watch
An NBA insider shared a major update on Klay Thompson as the Heat remain interested while monitoring LeBron James. The post Heat Receive Major Klay Thompson Update Amid LeBron Watch appeared first on HEAVY.
LeBron James Could Put Philadelphia 76ers Over the Top
The Philadelphia 76ers have already won the offseason after the trade with the Boston Celtics for Jaylen Brown, when they sent an aging Paul George and a package of draft picks for one of the NBA's top-15 players. Imagine if they get LeBron James, too? Heading into this coming season, the 76ers ...
Joey, Jesse Buss reportedly interested in NBA Europe ownership, stake in Padres
The brothers were fired from their positions within the Los Angeles Lakers' front office last fall, not long after Mark Walter's purchase of the franchise from the Buss family was approved.
Stephen Curry honored with Muhammad Ali Sports Humanitarian Award
Curry honored at Sports Humanitarian Awards in recognition of his community impact through the Eat. Learn. Play. Foundation.
Joey, Jesse Buss pursuing NBA Europe ownership: Sources
NBA commissioner Adam Silver said Tuesday that NBA Europe is expected to make decisions regarding bids in the upcoming weeks.
Ali Sports Humanitarian Award: Stephen and Ayesha Curry
Ali Sports Humanitarian Award: Four-time NBA champion and two-time MVP Stephen Curry and entrepreneur, host and two-time New York Times best-selling author Ayesha Curry.
Stephen Curry Wins Muhammad Ali Sports Humanitarian Award
Four-time NBA champion and two-time NBA Most Valuable Player Stephen Curry was named the recipient of the Muhammad Ali Sports Humanitarian award, during the ...
Timberwolves Make Pitch for LeBron James
Since entering the NBA in 1989, the Minnesota Timberwolves have never won an NBA Championship. But after several years of strong performances in the postseason, the team feels that it's close to finally breaking through, and they are hoping LeBron James joins Minnesota on its quest to end their ...
Sources: Silver persuaded Engelbert to suspend Thomas after Clark incident
WNBA Commissioner Cathy Engelbert was not going to suspend Alyssa Thomas for burying a fist onto Caitlin Clark’s throat three weeks ago until NBA Commissioner Adam Silver implored her to reverse course and issue a suspension, multiple sources told SBJ Tuesday.
Sources: Silver persuaded Engelbert to suspend Thomas after Clark incident
WNBA Commissioner Cathy Engelbert was not going to suspend Alyssa Thomas for burying a fist onto Caitlin Clark’s throat three weeks ago until NBA Commissioner Adam Silver implored her to reverse course and issue a suspension, multiple sources told SBJ Tuesday.
Reader asks about health insurance for Packers players and staff
Reporter Richard Ryman explains how the NFL and Packers handle health insurance for players, their families and team employees.
Utah Jazz Survey: Which rookie will have the best career?
Whos will be the best rookie from the 2026 NBA Draft?
Adam Silver says NBA didn't 'pause' Kawhi Leonard trade, that Raptors, Clippers did; confident probe will end before new season
Kendrick Perkins’ bold Anthony Edwards statement causes a stir
The Minnesota Timberwolves’ trade for LaMelo Ball turned them into championship contenders in some fans and analysts’ eyes. Others believe the star point guard will bring out the best in Anthony Edwards, helping him win the NBA‘s highest individual award.…
From NBA Summer League back to college basketball? NCAA coaches bracing for more roster chaos
As the NCAA's new age-based eligibility rule comes under legal attacks, some agents see a pathway from the NBA back to college
47 revelatory hours with Assassin’s Creed Black Flag Resynced
To review this month’s supposed remake of 2013’s Assassin’s Creed IV: Black Flag, I must first correct the record. Assassin’s Creed Black Flag Resynced isn’t a game about pirates (and assassins) in the 18th century Caribbean. Sure, sure, that’s what the trailers would have you believe. They’ve go their clips of Edward Kenway swinging his swords and steering his pirate ship into cannon-blasting combat against British frigates. Is Resynced truly a pirate game? Of the 47 hours I spent playing Resynced over the past few weeks, I will admit I spent maybe 44 (?) of them collecting plunder with Blackbeard, drinking rum with Anne Bonny and debating the pros and cons of the lawless pirate-run settlement Nassau with Benjamin Hornigold. I may in fact have spent dozens of hours sailing to remote islands, reading treasure maps, opening messages left in bottles, sinking the odd Man o’ War with a well-timed broadside, collecting sea shanties for my crew, befriending a pet monkey, and hunting whales. I am nevertheless neither so Gullible nor so Narrow-Minded as to call the magnificent Resynced a “pirate remake.” Oh no. Forget any reviews of Assassin’s Creed Black Flag Resynced you may have read. Forget what you yourself may have played, if you’ve spent any time with the game since its launch. What Assassin’s Creed Black Flag Resynced is really about I’m here to give you the scoop (spoilers for Resynced’s Animus menu lore, which many players are probably not going to see): Assassin’s Creed Black Flag Resynced, the new game whose development was led by Ubisoft Singapore, is set in the year 2096. It’s about a societal split, about revolution, about an old Assassin’s Creed adventure repurposed in the series’ distant future as propaganda or samizdat. It’s about the overheated future of 2096, essentially conquered by the series’ well-established nefarious Templar-run company Abstergo. (In this future, Abstergo is, among other things, remaking a 2013 pirate movie called Devils of the Caribbean, but this time in VR. The VR version will be backed by a marketing plan that involves AI influencers, a 10,000-avatar “metaverse premiere event” and that manufacturing of memes aimed at “50 million VR nodes.” See what I mean about Abstergo being evil?) Resynced is about a late 21st-century population mollified by the widespread use of Abstergo’s Animus devices which let people experience the lives of historical figures culled from “genetic memories.” It’s about an insurgent faction of Assassins. And it’s about a plan to wake the population into revolutionary fervor by showing them the memories of 18th century pirate Edward Kenway, who—as depicted in the original Black Flag and again in Resynced—gradually comes to an understanding about the Assassins of his day and their centuries old fight for freedom. Resynced is also about an AI developed within the late 21st-century Animus, called Ego. It has found a way to alter genetic memories, to create and show Animus users false ones. The game is about Ego’s efforts to tell the people experiencing Edward Kenway’s memories that Kenway was wrong, that fighting against order is folly, that we should crave a world where “compliance is rewarded with power.” Who are we in this game? We’re an unnamed Animus user in 2096 who experiences Kenway’s journey virtually. At four moments during Kenway’s exploits in the Caribbean our virtual jaunt can be interrupted for 10-15 minutes, as we explore Animus “rifts” where Ego explicitly tries to tell us how wrong Kenway was. None of this is what 2013’s Assassin’s Creed IV: Black Flag was about, of course. That was a different game, even if you also spent dozens of hours pirating as Kenway in that game, across missions and a map that’s been faithfully reintroduced and rebuilt for Resynced. The 2013 Black Flag was about you playing as an unnamed researcher newly hired in 2013 by Abstergo Entertainment, the video game development wing of the Templars’ evil-corp. In that game, you were assigned to use the Animus to dive into the genetic memories of Desmond Miles, a man who died in Assassin’s Creed III and who was descended from a long line of Assassins (and at least one Templar) whose adventures were featured across the prior AC games. In 2013’s Black Flag, your mission was to plumb the Edward Kenway experience for material that Abstergo could use in productions such as the motion picture Devils of the Caribbean, though the Templars had some ulterior motives for the assignment. Resynced is therefore not a remake of 2013’s Black Flag. It’s a sequel. It is a new game about a new exploration of Edward Kenway’s pirate/assassin journey, set 83 years after the framing sequences of the original game. Resynced provides a new narrative framework that, thanks to the concept of an AI that wants to alter historical memories, arrives with creative justification to tweak a now-classic 13-year old game. That makes Resynced, already a hot seller, a tantalizing hint of where Ubisoft could go with a line of Assassin’s Creed remakes. They could remake the first game, the Ezio games, even the recent ones set in ancient Egypt and Greece. And for each, they could not just modernize the graphics and controls but expand and alter their sequences of events to use them as reference points for a conflict set in the late 21st century, as rival factions try to weaponize historical memories. Game File is a reader-supported publication. To receive new posts and support my work, even when that work consists of ravings about Assassin’s Creed’s modern day plot, please consider becoming a free or paid subscriber. Subscribe A story most players will probably miss If you didn’t know any of this, I’m not surprised. If you played the game and still didn’t catch it, I’m not a bit shocked. If Ubisoft has no plans to do more of this, I won’t fall down. Almost all of what I’ve described is optional and missable in Black Flag Resynced. I nearly missed it myself, as I planned for a breezy playthrough of an old Assassin’s Creed favorite. Instead, I found myself in a 40+ hour hunt for the “real” story, buried deeper in Resynced than any gold-filled chest. The story of 2096 is Resynced’s meta-story, told in two remote pockets of the game: 1) four optional playable “rifts” that players may find as they proceed through Resynced’s pirate fantasy , 2) in dozens of text files tucked three menus deep in the game’s barely-interactive Animus hub. Assassin’s Creed games have almost always had a meta-story about people in the 21st century (usually matching the game’s release year) and their connections to the main history portions you play. Those meta-stories have always been squeezed into the margins, though seldom as severely and as, uh, graphiaclly simple, as in recent games. Back in 2013, the modern-day exploits of you as an Abstergo Entertainment employee were prominent. They were portrayed via first-person portions that occasionally interrupted the third-person Kenway experience and could be explored for hours, complete with their own missions, side quests and puzzles. Resynced’s 2096 story—of Assassin “Watchers” vs. Abstergo/Tempar goons, of rogue AIs, of panicking scientists, of a woman wondering why her Animus-addicted husband is muttering about Mary Read (“What does he mean by Assassins?”), of a fight for the population’s hearts and minds via varying interpretations of Edward Kenway’s life choices—is mostly told through unlockable text files. The files are interesting. Offered via diary entries, intercepted chats and news reports, they present varied perspectives of a world in crisis. One set works as a narrative puzzle as it reveals the Rashomonic interpretations of a massacre, or was that a successful Assassin hit? Another favorite reveals the rising bitterness of a person who, through Edward Kenway’s journey, now shakes at the ignored evil around him. One surmises that Ubisoft is averse to putting the Assassin’s Creed’s meta-story in the way of more marketable pirate playgrounds and ninja/samurai epics. Instead, we get a better-than-nothing text-in-menus approach introduced in 2025’s Assassin’s Creed Shadows. In Shadows, players unlocked the meta-story text files largely via time-gated missions that called on the user to kill X number of enemy type Y, clear three enemy castles, re-win a three-phase fighting tournament, and other grinds. Time restrictions on accessing these missions and unlocking the files meant it could take players months to access the full story in-game. But even in the most hardcore Assassin’s Creed hangouts, the fanbase instead seemed to throw up their hands rather than grind to keep up. In Resynced, Ubisoft has shown some mercy, diminishing the amount of new text files that are tied to timed grinds. Now, most of the text-based 2096 lore are associated with “data file” collectibles that players can find in the world. That includes a batch of written entries that explain a historical link between the feudal Japan era in Shadows and the piracy adventures in Black Flag. Players who explore a lot will find dozens of data files, though the game does not appear to offer any in-game tracker for finding each one. You just need to keep looking for them. As of this writing, I have most of them, but not all. I can’t find any full guide for them online. And even Ubisoft’s optional $5 microtransaction that reveals lots of items in-game does not appear to reveal the locations of the text files (at least the official description omits them from its collectibles list). That’s not a huge bother, because tracking the data files down compelled me to re-explore the waves and islands of Black Flag. That was a thoroughly pleasant task to do for the first time in a dozen years. I expect many players, though, will be content to wait for the files to be reproduced in an online AC wiki somewhere, the easier to read on a web page. It may not seem enticing to play a video game in order to gradually unlock pages of text to read. Why not, you may ask, just read a book, where they put the pages in order? For one, they’ve not tucked this latest installment of Assassin’s Creed’s meta saga in a book. I also enjoy the unordered delivery, the dawning comprehension of a story about 2096’s desperate people and questionable tech, which I glimpsed first at its middle, then the end, then the front, then other moments in between1. I am also enamored with the idea of the Assassin’s Creed games I’ve previously played, including Black Flag, being repurposed for an information war. The ideas in Resynced’s meta-story, which builds off characters and ideas in Shadows’ chunks of text, are strong. The potential of where they could go with it is exciting. As for the pirate stuff? Looks great, controls pretty well, is fun to play and oh so speedy in terms of how much of a good time you can have with each sit-down. It never gets old to chase a new shanty page across a rooftop, bombard a fort with upgraded mortars or use a diving bell to explore sunken wrecks (hats off to the team at Ubisoft Barcelona that worked on the underwater portions in Resynced; that team is now facing layoffs, such is the misery of modern gaming and oft-troubled Ubisoft). New pirate missions in Resynced involving new ally characters are brief, dramatic and add more to Edward’s story, even if the gameplay perks they provide barely enhance the gameplay. A new denouement for high-class pirate Stede Bonnet is affecting; a new hunt for Blackbeard’s treasure is a welcome extra moment. A new epilogue to hunt down a pirate killer, on the other hand, over-complicates Kenway’s character. The ending credits remain my favorite of any game I’ve ever played. Black Flag provides great source material. The revisit is well-made and a great sign of what could be. It is offered in a different wrapper that hints at an opportunity for more interesting remakes to come, should Ubisoft choose to pursue such treasures—and as we brace to resist or comply with an Abstergo future. 1 The messages that Edward Kenway finds in bottles tell another out-of-order story, one about a man reckoning with the strange memories and voices he’s heard in his head since he was a boy. That tale was also in the 2013 game and develops into one of Black Flag’s most compelling character arcs. In Resynced, it has lost its climax, because the bottle story previously paid off in the halls of the first-person Abstergo Entertainment, which is exclusive to the older game. An altered resolution, written by the 2013 game’s lead writer is fine, doesn’t invalidate the 2013 version, but makes for an inferior final note.
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