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When 1 + 1 = 1: The Miserable Math Behind Many Media Mergers
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) The last few issues of this newsletter have circled two topics: September’s streaming viewership and all the Paramount/Skydance/Warner Bros./Discovery merger news. I’m happy to say on the Streaming Ratings Report front, we’ll be all caught up by early next week, then the SRR will come out on a tight weekly schedule. Then, after today, I’ll have slayed my PSWbD dragon. It’s such a big story, it demanded multiple issues. With the announcement of a name (just Skydance) and executive team, though, I think we can almost close the book on this story. In terms of topics, it becomes just another studio to cover. So today, I have one last set of takes on that merger. As I’ve sat with it, reading about who was staying and who was going, a big worry crystallized in my brain, and I gotta get that take out. Plus, I still owe you a host of “ugliness” that didn’t fit in my previous “The Good, The Bad and The Ugly” takes. Let’s dive in! Subscribe Most Important Story of the Week - As Paramount Shuffles Deck Chairs, Will They Build or Consolidate? On social media—I try to avoid most social media platforms, but sometimes I end up checking in—the best joke I saw about the announcement of the new name of Skydance was from fellow reporter Claire Atkinson who pointed out… Yeah, I laughed out loud at that one. Later, though, I saw another Twitter response (that later got deleted, so I can’t shout the person out) that did give me pause. The person noted that the Titanic film made the better analogy: a super expensive project everyone in the town doubted that went on to conquer the globe. So yeah: on one hand, the image of the Titanic recalls the actual ship and its infamous end, but that clip is from a movie which proved the doubters wrong. So for all the skepticism of the latest massive media merger, one could wonder which way this one goes. Does it crash like the Titanic or rise to glory like Titanic, the movie? Either way, this deal is “Titanic”, looking at the massive debt required to close the deal, which is not going well when it comes to borrowing costs for Paramount… …or borrowing costs for Oracle. But I’ve started to get worried about another outcome: the sum of this merger will be smaller and weaker and less profitable than its former parts. In other words, one plus one won’t equal three or two, but an even smaller number. Skydance paid to take a traditional studio off the board, but they won’t really capture the upside. Let me explain what I mean, but first, let’s look at the series of news that inspired this thought. Skydance Sets Its Leadership Team As soon as the Paramount-Skydance-Warner Bros.-Discovery merger closed, the new leadership team announced a new name—Skydance, which I’ll use going forward—and a new executive leadership team. You’ve probably read through all the executive shuffling, but if you haven’t, here’s a quick, incomplete summary, in rough order of importance: Mattel’s CEO Ynon Kreiz—who previously ran Maker Studios—joined as co-CEO with David Ellison. HBO/HBO Max’s Casey Bloys will stay and run streaming. Former head of streaming for Paramount-Skydance Cindy Holland—who was also at Netflix—will depart. The former heads of Warner Bros.—Pam Abdy and Mike De Luca—are out. The film studios will be run by Dana Goldstein and Josh Greenstein. George Cheeks of Paramount will run Skydance TV, controlling all the TV production units. In comic book news, the DC films will still be run by Peter Gunn and Peter Safran. Lastly, the head of CNN, Mark Thompson, will stay in place. Let’s quickly opine on the particulars before diving into the broad ramifications. We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… Who I like and dislike in their next gigs… Why I think this consolidation will likely leave Skydance worse off… The math behind which mergers succeed and which don’t… A lot more ugliness in this merger… And a whole lot more... ...please subscribe! We can only keep doing this great work with your support.
Intramural sports allow students to build an active community
Intramural sports at ECU provide students with opportunities to stay active, build friendships and connect with the campus community.
Eric Deters reacts to White House saying it requested Kimberly Guilfoyle’s resignation as US Ambassador to Greece
Did Illinois’ mental health safety net fail? Rep. LaPointe responds to 7-year-old's stabbing death
The suspect charged in the murder of 7-year-old Eddimar Hernandez Chacon had a history of violent arrests and years of unaddressed psychiatric crises, according to her public defender. Former social worker and Illinois State Representative Lindsey LaPointe (D-19) breaks down why families struggle to access emergency care, current legal avenues, and what Springfield must do to build sustainable, community-based care before tragedy strikes.
Five things to know about the new UNT Science and Technology Building
The University of North Texas is nearly finished with the new Science and Technology Building on the Denton campus.
Five things to know about the new UNT Science and Technology Building
University of North Texas is nearly finished with its new science and technology building on the Denton campus.
Nonprofit proposes performing arts center that would incorporate former city hall
Renderings provided by Hartman Spiller show a proposed performing arts center that would be built and attached to the former, historic Des Moines City Hall on the east side of the building at 400 Robert D. Ray Drive. The original city hall would be converted into event, recital and rehearsal space. A nonprofit, the Des…
PSG's Luis Enrique hopes Man City avoid sanctions
PSG boss Luis Enrique says he was surprised to learn Manchester City had been found guilty of breaching Premier League financial rules and hopes the club avoid sanctions.
Eccles Health Campus & Eccles Hospital update
Topping off ceremony celebrates the new campus built with and for the West Valley community.
WATCH: Trump addresses Guilfoyle resignation, intel sharing with Ukraine as he departs for Alaska
Google Play now supports private, vibe-coded apps built just for you
Google is making it easier to build and use personal Android apps created with AI, without having to make them available to everyone on the Play Store.
Then and Now: Through three careers, King builds extraordinary life
Kevin King’s resume reads like three different careers stitched together: internet pioneer, top-producing real estate broker and Caribbean charter captain. Learning from each experience and job is key, King said,...
Kimberly Guilfoyle, Trump's ambassador to Greece, resigns after allegations of improper conduct
Guilfoyle insisted she’ll “vigorously defend” herself.
Marcos Reyes for Florida House District 115: Putting Families Before Politics
Meet the Miami-Dade community leader focused on lowering living costs, strengthening public schools, protecting individual freedoms, and supporting working families.
Penn State Altoona hosts Smeal College of Business visit Oct. 20
Representatives from Penn State’s Smeal College of Business will visit Penn State Altoona on Tuesday, Oct. 20, from noon to 3 p.m. in the Pond View Lounge of the Slep Student Center.
Selma Blair pleads not guilty to assault after plane incident
Selma Blair was charged Monday evening with two counts of second-degree assault. Prosecutors in Queens accused the actor of kicking both a police officer and nurse.
Horseheads school district gets high marks from national magazine
Horseheads was cited by Business View magazine among the best managed school districts in New York state. Here's why.
Angela Bassett and the “Wildwood” team discuss that high-flying chase sequence (exclusive)
“We hadn’t built much more than chickens, in terms of feathered animals, so an eagle was a huge feat,” Ollie Jones, Laika’s head of character and practical effects, tells EW.
Griffin Museum of Science and Industry begins makeover of historic entrance
The museum is breaking ground on a project to reopen its original entrance, while preservationists raise concerns about changes to the building’s iconic design.
Guilfoyle asked to resign as Greece ambassador amid improper conduct claims
New White House press secretary Katie Zacharia made the announcement Tuesday morning
Guilfoyle asked to resign as Greece ambassador amid improper conduct claims
New White House press secretary Katie Zacharia made the announcement Tuesday morning
Celebrating Washington’s hidden makers
Statewide bus tour highlights the small- and medium-sized manufacturers housed inside nondescript buildings where most of the people who drive by every day have no idea what’s going on inside.
Trump administration asks Kimberly Guilfoyle to resign as ambassador to Greece
New White House press secretary Katie Zacharia made the announcement Tuesday morning
National Compute Grid Launches to Pool Idle AI Capacity Across Providers
For all the talk about a shortage of AI computing power, and the need for more powerful chips and bigger data centers, there’s another side to the story. A significant amount of existing capacity isn’t being used. While tech companies race to build massive new data centers, expensive GPUs in other facilities can sit idle […]
Kimberly Guilfoyle asked to resign by White House, new press secretary says
Guilfoyle, the ambassador to Greece, has faced allegations she asked a political donor for $100,000 to pay her personal American Express bill.
Kimberly Guilfoyle has been asked to resign as ambassador to Greece, White House says
Trump has asked Kimberly Guilfoyle, U.S. ambassador to Greece, to resign amid misconduct allegations
Guilfoyle, a former Fox News personality, was a top Trump campaign surrogate.
White House has asked Kimberly Guilfoyle to resign
The White House has asked Kimberly Guilfoyle to resign from her position as US ambassador to Greece after a string of reports about alleged misconduct, the new press secretary said Tuesday.
Trump asks Greece Ambassador Guilfoyle to resign after allegations of improper conduct: White House
The White House says President Donald Trump's ambassador to Greece, Kimberly Guilfoyle, has been asked to resign after coming under severe criticism over allegations she engaged in improper and possibly illegal conduct before and during her tenure in Athens | Newsradio 1140 WRVA
Selma Blair pleads not guilty and is released on bond after lawyers claim she didn’t take her medication before plane incident
The actress faces up to seven years behind bars.
New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, and More
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, and more. The new Apple TV 4K can be pre-ordered starting today and launches on November 13. The new Apple TV 4K can be pre-ordered starting today and launches on November 13.
The new Apple TV 4K has built-in microphones so you can talk to Siri AI
”Hey Siri, find my remote!“
Piles permit issued for Advocate Health Care new Trinity Hospital
A foundation piles permit has been issued for Advocate Health Care’s new $300 million Trinity Hospital at the former U.S. Steel South Works site near the lakefront. Located at 8000 S. DuSable Lake Shore Drive, the hospital will be built on 23 acres between Brandon Ave to the west, DuSable Lake Shore Drive to the north and east, and 81st Street to the south.
Criticized for what? Maresca not sorry about Man City celebrations
Enzo Maresca has brushed off criticism of the way Manchester City celebrated their victory at Liverpool on Sunday. City triumphed 3-0 at Anfield in their first match since the club were found guilty of breaking the Premier League’s financial regulations.
Can Truth, Science, Faith and Trust Co-Exist?
To counter misinformation that divides us and to rebuild trust in science, communication must contain integrity, competence, reflect humility and align with our values.
Material connections: Jeff DiMaio builds businesses and gives back to Clemson University
For nearly 30 years, DiMaio has remained deeply embedded in the Clemson Family as a student, faculty member, business owner, father and advisory board member.
Scientists Build a World-First DNA Computer That Runs Without Continuous Power
Reusable for up to 25 different calculations, a DNA computer points toward possible uses in energy-efficient computing and long-term data storage.
Rhode Island Life Science Hub and Cognito Therapeutics Launch Brain Health Collaboratory to Advance Innovation in Alzheimer's Disease
/PRNewswire/ -- The Rhode Island Life Science Hub (RILSH) and Cognito Therapeutics today announced the launch of the Rhode Island Brain Health Collaboratory,...
Were any current Man City players signed during charges period?
BBC Sport's Ask Me Anything team looks at whether any Manchester City players were signed during the time the club have been found guilty of breaching the Premier League's financial rules.
Alliance Family Health Center, GentleBrook building Hartville clinic
The Alliance Family Health Center and GentleBrook are building a new health center in Hartville with help from a federal grant.
Future African Scientist, Two Years On: From Training Scientists to Building Africa's Biotech Companies
Martin Lubowa and Daniel Zhang on how Future African Scientist grew from a research bootcamp into the FAS Biocamp, a program turning Africa’s scientists into founders of real biotech companies. Two years ago, the Ragon had the opportunity to speak with two alumni of MIT’s Evolution of an Epidemic course, Martin Lubowa and Daniel Zhang. […]
Cris Carter Gives Clear Outlook on Kyler Murray’s Vikings Future
The Minnesota Vikings are in their bye week and have had Kyler Murray play in three full games. Murray and the Vikings’ offense showed signs of life in their Week 5 win over the New Orleans Saints, which is a confidence builder. Nonetheless, with the Vikings already a month into the season, the question regarding […] The post Cris Carter Gives Clear Outlook on Kyler Murray’s Vikings Future appeared first on HEAVY.
The AI trade is splitting into two worlds, Goldman Sachs says
China is no longer just supplying the AI boom. It's building an AI ecosystem that could rival the US-led one.
I built a family business from scratch to $200 million. Now I’ve become its bottleneck
The hardest thing to accept is that people who didn’t build this company alongside you can see things you don’t.
WesternU College of Health Sciences celebrates 40 years of collaboration, mentorship and humanism
Western University of Health Sciences College of Health Sciences celebrated its 40th anniversary by honoring the pioneers who built the college’s foundation and by raising money to benefit students.
WesternU College of Health Sciences celebrates 40 years of collaboration, mentorship and humanism
Western University of Health Sciences College of Health Sciences celebrated its 40th anniversary by honoring the pioneers who built the college’s foundation and by raising money to benefit students.
Visalia restaurant owner hopes to rebuild after two cars crash into business
A car crashed into Mz. Glow's Kitchen in Visalia on Friday, leaving the restaurant damaged and its owner unsure when she can reopen.Owner Gloria Rodriguez said
In Business: Martin’s Sports Shop in Nisswa Approaching 100 Years
https://youtu.be/sN_KQvgWpKY Rarely do you see a family-owned business reach the 100-year mark, but that's a milestone Martin's Sport Shop in Nisswa will soon reach. In 1927, Martin Dullum opened Nisswa Oil Company, a service station located in the heart of the city. Nearly a century later, that oil company has…
Mesa School of Business raises ₹110 crore to expand its portfolio of programmes for the AI era
Mesa School of Business has raised ₹110 crore, comprising ~₹85 crore in Series A equity funding co-led by Dharana Capital and existing investor Elevation Capital, and ₹25 crore in venture debt from InnoVen Capital and Alteria Capital. New capital will be used to invest in AI-first curriculum for existing programs, launch & grow new programs and build strategic partnerships with the startup ecosystem.
The Science of Finding Cancer Early Just Proved Itself. The ...
NHS-Galleri results fuel calls to build cancer early-detection access in communities facing the greatest environmental and healthcare disparities.
Trump Says He Is ‘Looking at’ Firing Kimberly Guilfoyle
President Trump made the remark in response to a question about the U.S. ambassador to Greece, who faces accusations that she asked a G.O.P. donor to pay off her credit card.
Why science’s contract with society needs citizens as research partners
Engage citizens as research partners to rebuild trust, broaden impact, and steer science toward society’s diverse needs.
Googlebook gets a Linux terminal to help users build apps with AI
Googlebooks are getting a Linux terminal, giving users access to a virtual Linux environment for development, scripting, and AI workflows
Liking Las Vegas: UAE delegation visits to explore business, tourism opportunities
The group from the emirate where Wynn Resorts is building a $5.7B hotel-casino touted Ras Al Khaimah as a "growing business hub" and was seeking advice.
De Soto fourth grader starts business to fund love for Legos
Jackson Brady is a young businessman who loves fishing and building with Legos. A year and a half ago, the 9-year-old De Soto boy combined the two passions to start Lures for Lego Bricks, selling fishing lures at Madd Heifer boutique, 215 E. Main St., in De Soto and twice a month at the De Soto Farmers Market, 520 N. Main St. (open late April through October).
Former Trump donor at heart of the Guilfoyle scandal: ‘It’s grifting on the highest level’
Trump says Kimberly Guilfoyle could be fired as Greece envoy after alleged misconduct
"We're not happy," says the president about his son's ex-fiancée following reports of improper behaviour.
7SEAS ENTERTAINMENT SHIFTS INTO HIGHER GEAR WITH "FORMULA RIDE"
October 13, 2026 -- India-built mobile racing title brings together speed, strategy, career progression and real-time multiplayer for a wider global audience
WHO invites organizations worldwide to join the Together for Science and Health movement
a global call inviting organizations and institutions to affiliate with Together for Science and Health, a new movement to strengthen the connection between science, health and society and build trust in evidence-informed decision-making.
If You Have a "Junk Room" at Home, Science Says You Likely Share These Surprising Personality Traits
You know that room. The one where the holiday decorations share shelf space with old textbooks, a broken lamp you keep meaning to fix, and three bags of clothes destined for donation – someday. You close the door when guests come over, maybe even lock it. Most of us treat that space like a guilty...
Seminole Science Students Build Complex Robots Ahead of Local Tournaments
Seminole County's best source of news since 1908. This local newspaper covers Sanford, Lake Mary, Altamonte Springs, Longwood, Oviedo, Casselberry, Geneva and parts of Volusia County such as Deltona, DeBary and Osteen.
Trump says he’s ‘looking at’ firing Kimberly Guilfoyle from Athens post
Ambassador Guilfoyle, who is accused of asking a donor to pay her personal American Express bill, can be removed without congressional approval or a finding of misconduct.
Science learning and more at Camp IslandWood
Lakeridge Elementary School fifth-graders recently visited Camp IslandWood on Bainbridge Island. They engaged in science learning and observations, experienced art and music connections, played many games and participated in “Soil to Snack” where they collaboratively cooked food with items from the IslandWood garden. They hiked the many trials down to Blakely Harbor and experienced the tidal zones and came together in “One Pride the Lion Way to build belonging between all 5th grade classrooms at Lakeridge,” reads a school district post. Photo courtesy of the Mercer Island School District
Trump says he's "looking at" firing Kimberly Guilfoyle: "We're not happy"
"Well, we're looking at it," President Trump said when asked if he's considering firing U.S. Ambassador to Greece Kimberly Guilfoyle.
Elon Musk gives $276 million to Republican groups, becomes biggest known 2026 midterm donor
Musk’s record midterm election spending comes as the Tesla and SpaceX CEO rebuilds his relationship with Trump and has business ties to the federal government.
Financial planners can help rebuild after natural disasters
Natural disasters are among the most disruptive complications that can impact a family. Many Northwest Arkansas residents remember the tornadoes that ripped through Benton and Madison counties in May 2024...
Bismarck middle school builds lasting behavioral health program
Simle Middle School has turned a $150k state grant into an ongoing behavioral health program that brings a Sanford Health psychologist to campus to work with students and school staff.
Community Foundation celebrates 2026 For Impact Leaders class
The Community Foundation of Greater Des Moines has announced the graduating class of its 2026 For Impact Leaders program. The 2026 cohort completed a nine-month leadership program designed to build competency in the Greater Des Moines nonprofit community. Here is the class of 2026:
Man charged with endangering by fire after blaze found near Fargo business
Police say fire was set to strip copper wire just feet from the building’s walls
College of Medicine Interdisciplinary Building Groundbreaking a Milestone for Healthcare Education in Tennessee
A new era of healthcare education began Thursday when UT Health Sciences broke ground on the historic College of Medicine Interdisciplinary Building.
Spotlight AZ: Sundt
From transportation and water infrastructure to advanced manufacturing facilities, Sundt Construction has helped build Arizona’s economy since 1929. Headquartered in Tempe, the 100% employee-owned company is investing in new facilities, workforce training and technologies to support the state’s next chapter of growth. In this Chamber Business News Spotlight, Sundt’s Alex Charland discusses the company’s new […]
Wilson Sonsini Advises Armada Acquisition Corp. II on Business Combination with Evernorth Holdings
On October 9, 2026, Armada Acquisition Corp. II (Armada II), a special purpose acquisition company, and Evernorth Holdings (Evernorth), a digital asset treasury company building institutional access…
Design Tech Homes Wins 2026 BBB Pinnacle Award for Business Excellence
Design Tech Homes, a family-owned custom home builder serving Greater Houston since 1997,
Heinrich eyes New Mexico jobs in bi-partisan permitting reform push
By Pat Davis, New Mexico Political Report — For most government workers and union members, Columbus Day or Indigenous Peoples’ Day is the Monday cap to a three-day weekend. But that is not true for the U.S. Senate staff and local building trades members working to keep up with Sen. Martin Heinrich’s push to pass […]
Broadcom Is Building an AI Business Unlike Nvidia’s. Here’s My Price Prediction
Broadcom competes with Nvidia without selling a single GPU to the general market, and that unusual strategy has locked in hyperscaler contracts stretching years into the future. Whether the stock has already priced in that advantage is the question worth answering.
Apple 'Welcome Home' Launch: Everything to Expect Tomorrow
Apple's "Welcome Home" product launch is happening tomorrow. As the name suggests, Apple is going to debut new home accessories, including the long-rumored home hub. Below, we've listed all the rumors we know about the three devices Apple is set to introduce. HomeView Apple's home hub, which will be called HomeView, is a multi-function device designed for all of a home's occupants. It's built around Siri AI, and will have an A18 chip and 8GB of RAM.
Google unveils new Fitbit Edge tracker as tech giant expands health monitoring ambitions
Google on Monday its debuted its second Fitbit tracker of the year, the Fitbit Edge, which sits between the screenless health tracker Fitbit Air and the more advanced Pixel Watch. | The new device also builds on Google’s health tracking ambitions by combining advanced health sensors with AI-powered insights designed to identify changes in a user’s health and translate those signals into personalized guidance.
Early morning fire destroys Crawford County business
A restaurant and bar in Conneautville were deemed a total loss after a fire tore through the building early Monday morning. Crews from across Crawford County were called to the 900 block of Main St…
Disney creators build original witch world for upcoming film ‘Hexed’
By Danielle Broadway LOS ANGELES, Oct 12 (Reuters) - For director Fawn Veerasunthorn, the upcoming Disney animated fantasy film “Hexed” is a mother-daughter love story that comes with a set
GTA 6 Leaker Teases 'Playable Build' Launch, Doubles Down on Crypto Scheme
CyberLeek suggests it has a 200GB software build for Grand Theft Auto 6, which it will release if its meme coin reaches a $30 million market cap.
AP source: Trump, Rubio weigh firing U.S. envoy to Greece over conduct reports
In a series of stories, The Wall Street Journal has reported questionable conduct by Guilfoyle, including accepting improper gifts and services
Banana Time Guayaquil 2026 puts science at the heart of the banana industry's future
The AEBE conference, taking place October 28-30, will bring together national and international specialists and industry leaders to address key challenges in Ecuadorian banana production,…
Google invests in Flo and plans women’s health wearables
Google has invested in period tracker Flo. Flo data will sync with Google Health from early 2027, and the pair will build co-branded devices.
Building resilient coastal communities: FAMU-FSU College of Engineering professor honored by National Academies of Science, Engineering, and Medicine
The National Academies of Sciences, Engineering, and Medicine, or NASEM, is recognizing a FAMU-FSU College of Engineering faculty member for her research
UMKC’s massive new health sciences building promises to transform how Kansas City trains dentists—and how thousands of patients receive dental care
UMKC’s new health sciences building promises to transform how Kansas City trains dentists—and how thousands of patients receive dental care.
UMKC’s massive new health sciences building promises to transform how Kansas City trains dentists—and how thousands of patients receive dental care
UMKC’s new health sciences building promises to transform how Kansas City trains dentists—and how thousands of patients receive dental care.
Cross-disciplinary Clemson research team earns NSF award to develop science teachers
Steph Dean is leading a research team to cultivate more scientist-educators who can build bridges between classrooms and nature.
Nairobi Science Summit dialogue calls for stronger Africa–Europe research partnerships
SEI Africa hosted a day of dialogue on how Africa and Europe can build fairer, longer-lasting research partnerships.
Razorback Ledger: SEC Woes Grow To Fourteen
A competitive loss to Tennessee showed progress, but Arkansas cannot build its future around games it almost wins. Arkansas finally gave its fans a fourth quarter worth watching. The Razorbacks led Tennessee, created three takeaways, and had opportunities to close out a conference win. Then the afternoon ended with the same result that has followed …
Mock election aims to boost youth voter engagement
They aim to build understanding of the voting process
Islandia condo project advances with zoning change
Kelly Real Estate received a zoning change to build a $10 million condominium development for buyers 55 and over in Islandia.
From one truck stop to 69 stores: Nebraska family business expands.
What began in 1948 as a truck stop serving travelers in Grand Island has grown into a multi-state business spanning convenience stores, travel centers, hotels, restaurants and truck repair shops.
CA-AHF-MORRISON-HOTEL
AHF celebrated the acquisition of the historic Morrison Hotel, a 1913 Single Room Occupancy (SRO) building in downtown Los Angeles, on Tuesday, December 19, 2023. The Doors and photographer Henry
Lionel Messi is building a business empire that will outlast his football career
From his Inter Miami compensation package to hotel investments, venture capital and football club ownership, Messi is turning his sporting success into a diversified portfolio.
Aida Keehner, President & CEO, Atruent : I95 Business
Atruent CEO Aida Keehner has built a thriving IT services company rooted in passion, accountability, respect and trust, with strong client relationships at it