SCROLL NEWS / DISCOVERY
Search headlines
Find the stories shaping the conversation.
Results for " 60 " 100 found 🔀 AI-powered Shuffle
Sign in to save shuffle history.
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Former Vice President Harris joins campaign trail to hear rural healthcare concerns
Former Vice President Kamala Harris joined U.S. Senate candidate Scott Colom and Mississippi health care providers in Clarksdale to hear how limited access to care is affecting rural families.
‘Voting is medicine’: These health professionals want you to vote in the midterms » Yale Climate Connections
Physician Cynthia Mahoney says voting is a powerful prescription for health.
Gary Vaynerchuk's advice for young entrepreneurs starting today
Gary Vaynerchuk says AI could be as transformative for young entrepreneurs as the internet was.
Everton's Trip to Arsenal: Opposition View as Thierno Barry Praised
Everton travel to the Emirates to face Arsenal in the Premier League, and we looked to get some more insight from north London.
The nation’s cartoonists on the week in politics
Every week political cartoonists throughout the country and across the political spectrum apply their ink-stained skills to capture the foibles, memes, hypocrisies and other head-slapping events in the world of politics. The fruits of these labors are hundreds of cartoons that entertain and enrage readers of all political stripes. Here's an offering of the best of this week's crop, picked fresh off the Toonosphere. Edited by Matt Wuerker.
Messi sparks euphoria in Oviedo before Princesa de Asturias award
The Argentinian footballer has arrived in Oviedo with Antonela Roccuzzo, greeting hundreds of fans awaiting him. This Friday he will receive the 2026 Princess of Asturias Award for Sports.View on euronews
The world’s smallest full-frame mirrorless camera is back – and slimmer than ever. Sigma’s new minimalist FP2 packs 6K open gate, faster performance, and a tilt screen
The Sigma FP2 is an ultra-compact full-frame mirrorless body with a new partially stacked sensor and updated autofocus
JSU forum examines health, water and economic effects of data centers
Jackson State University held a community forum Thursday to inform residents about data centers and their impact on the community.
Official statement
Santos FC would like to clarify that, due to construction work in the Ground-Level Stands, 437 seats will be closed for this Saturday’s match against Bahia.As a result, Vila Belmiro’s total capaci...
LA County Public Health reports first pair of flu deaths of the season
OSF HealthCare encourages improving your health literacy
Dr. Dennis Cunningham says health literacy is all about getting people engaged in their care and treating them as a partner with their health team.
Chelsea vs. Tottenham Hotspur Premier League Preview
A one-match win streak is unlikely to become two.
Parkview Health keeps securing more partnerships
The Indiana health system reached another hospital affiliation agreement with Goshen Health and is planning to acquire Ovation Healthcare.
UNC's Bill Belichick Gets Reality Check About Return to NFL
It doesn't sound like this will happen.
USC women’s basketball ranked No. 3 in preseason AP Poll
Expectations are certainly very high for the Women of Troy this season, as evidenced by their preseason ranking
AHA, health providers say hunters should know warning signs for heart attack, stroke
The American Heart Association and health professionals are urging hunters to learn about the warning signs of heart attack and stroke.
Notre Dame Needs More Pass Rushers To Emerge On Defense
Static schemes and declining production from stars like Bryce Young have stalled the Irish defense. To survive, Chris Ash must unleash aggressive blitzes and prioritize pure pressure.
LeBron James: Donald Trump accuses Philadelphia 76ers star of moving during national anthem before NBA season opener
President Donald Trump has accused LeBron James of disrespecting the United States after the star continued warming up during the national anthem; watch the 2026/27 NBA season, including the Christmas Day games and the NBA finals, only on Sky Sports.
Dave Toub addresses plans to work on Harrison Butker's mechanics
During Thursday's press conference, Kansas City Chiefs coordinator Dave Toub addressed plans to work on Harrison Butker's mechanics | @EdEastonJr
How Governments Worldwide Are Shaping What AI Can Say About Politics
California and Hawai‘i, for example, are two states that have banned sharing deceptive AI content about candidates in the months around an election.
Up the greasy pole of politics to the Supreme Court
The most expensive election for Supreme Court positions has also become the most partisan
Staff Predictions: Michigan Football vs Indiana
In this week’s Roundtable, we discuss the QB change, takeaways from last week’s win, bold predictions for the Indiana game, and much more:
Knicks tricked employees with championship ring phishing test
The New York Knicks‘ title defense is off to an embarrassing start. The team is having a public spat with Karl-Anthony Towns over a contract extension. They lost their first game of the season to the Philadelphia 76ers after raising…
REPORT: Packers Sniffing Around Trade For All-Pro DT
The Green Bay Packers have made calls inquiring about the availability of Indianapolis Colts defensive tackle DeForest Buckner The post REPORT: Packers Sniffing Around Trade For All-Pro DT appeared first on HEAVY.
Withings and Function Integrate Connected Health Data with Comprehensive Lab Testing
Withings and Function have announced a partnership integrating connected health device measurements with comprehensive laboratory testing, enabling users to access daily biometric data and clinical results through both companies’ digital platforms. The integration aims to provide a more continuous view of individual health by combining routine measurements with periodic laboratory assessments.Under the agreement, Function members can synchronize data from Withings devices directly into the Function app, including body com...
Public health experts warn lawmakers may politicize spending of opioid settlement funds
Public health experts warn that future opioid-related settlement dollars could go to waste following a decision by West Virginia Attorney General JB McCuskey in 2026 to give lawmakers the power to distribute most of those funds.
MLB News Outside The Confines: The Fall Classic is here
Lots and lots about the World Series, the Brewers and the Rays. Some free agent musing and other MLB news.
Access Health CT open enrollment begins
Open enrollment for Access Health CT, the state’s official marketplace for Affordable Care Act coverage, is open now through Jan. 15.
Giants' Cutthroat Najee Harris Move is Surprisingly Refreshing
The New York Giants' decision to cut Najee Harris this week was surprisingly refreshing.
A political forum was going normally. Then police were called
A New York political candidate was detained and released without charges after a confrontation at a forum involving her opponent’s mother.
Connections: Sports Edition today: Hints and answers for Oct. 23, 2026, puzzle No. 760
Welcome to Connections: Sports Edition Coach — a spot to gather clues and discuss (and share) scores.
What a Health Care Crisis Looks Like on the Ground
In South Los Angeles, ER patients are cared for in a gift shop, in tents, and even outdoors. And that’s before the crushing Medicaid cuts.
I booked a ticket to Bali after I was laid off from my $160,000 job
After a layoff from her$160,000 fintech job, Tiffany Tang traveled through Asia and started DrinkFolks to bring jamu, an Indonesian tonic, to the US.
2027 NFL Draft: Chargers mock draft update
The Chargers currently hold the No. 1 overall pick in the 2027 NFL Draft and we updated our Los Angeles mock draft with an eye on the offense.
ESPN Suggests an Intriguing Trade Vikings Should Consider
ESPN experts suggest an intriguing trade that the Minnesota Vikings may want to consider.
Stifel CEO Kruszewski talks sports and makes pitch for St. Louis’ future
The Stifel Charity Classic returned to Norwood Hills Country Club, with Stifel in its second year as title sponsor. The tournament is the opening playoff event on the PGA Tour Champions.
T.J. Hockenson practices Thursday
Minnesota Vikings TE T.J. Hockenson a full go at Thursday's practice
One Bad Quarter Hurts Jazz in Season Opener
A dismal second-quarter collapse and Ty Jerome’s 45-point masterclass doomed Utah in Memphis, exposing critical defensive lapses and rebounding woes the Jazz must fix before their home opener.
Sixers Mount Historic Comeback, LeBron James Wins Home Debut
The Philadelphia 76ers made history on Thursday night in LeBron James’ home debut at Wells Fargo Center.Fueled by an electric 32-point performance by Tyrese Maxey, the Sixers erased a 29-point deficit to defeat the Cleveland Cavaliers 114-106 in their home opener.The 29-point comeback is the Sixers’ biggest comeback victory in the play-by-play era. The improbable […] The post Sixers Mount Historic Comeback, LeBron James Wins Home Debut appeared first on HEAVY.
Want to Increase Your Child's Self-Confidence and Resilience? Science Says First Focus on Their Islands of Competence
Before you give constructive feedback, make sure you've built a base of affirmation and praise.
6 winners and losers from Patriots’ loss to the Bears
Drake Maye, Hunter Henry, and other noteworthy players from Week 7.
A Krehbiel matriarch sold her condo in a State Parkway classic
Kay Krehbiel, widow of one of the brothers who built Molex into a multibillion-dollar company, sold the unit in one of architect Benjamin Marshall's finest buildings, completed in 1911.
Seahawks fan chat: Patriots and Bears kick off Week 7
Before the Patriots got blown out by the Seahawks in Super Bowl 60, they famously got stomped out by the Bears in Super Bowl 20.
TENNESSEE VOLS FOOTBALL: UT set for roadtrip to South Carolina
Tennessee football is looking to continue its momentum against South Carolina
Where to watch Lecce vs Juventus in Serie A
The Men's First Team travel south to face Lecce at the Stadio Via del Mare on Serie A Matchday 8.The match kicks off at 18:00 CET on Sunday, October 25. Here are all the TV details you will need.WHERE...
Politics Friday: Will the election loosen a historically knotted Minnesota Legislature?
Friday at noon, four Minnesota legislative leaders discuss the 2026 playing field and the issues they say are motivating voters with all 201 seats on the ballot.
Middle East Conflict Puts F1’s Season Finale at Risk
F1 assures that Qatar and Abu Dhabi will be held according to the calendar, but it has already activated a contingency plan with Imola as an alternative venue.
How Aggressive Should Toronto Blue Jays Be Before Lockout?
How teams will act before Dec. 2 will be very interesting to see.
High school flag football: Wednesday and Thursday scores
CIF City Section high school girls' flag football scores for Wednesday and Thursday.
Scully hopes to stay at Exeter for 'many more years'
Anthony Scully hopes he can extend his stay at Exeter City after his impressive start to life at the League Two club.
Mayo Clinic Health System in Eau Claire recognized as a world leader in digital innovation
Mayo Clinic in Eau Claire has ranked No. 46 for smart hospital in the world and No. 1 in Wisconsin by Newsweek’s “World’s Best Smart Hospitals 2027.”
Gov. JB Pritzker doling out big bucks to help Democrats — and boost a 2028 presidential run
Pritzker is taking out $40 million from his vast personal wealth to boost candidates in contentious races, and building coalitions with Democrats across the country, including in 2028 early primary states. "It's a terrific strategy," says former presidential candidate Howard Dean.
Pitbull admits he ‘got excited’ by Jennifer Lopez in viral 2011 AMAs photo. Here’s why
The duo have collaborated on songs including the 2011 track “On the Floor.”
Hoffenheim coach says that UEFA fixtures list is 'madness'
Hoffenheim coach Christian Ilzer has hit out at European governing body UEFA over player workload, especially in connection with national team duties. "The UEFA fixtures list is madness," Ilzer said after his team's 3-0 victory over Olympique Lyon on Thursday in the Europa League.
Faces cut out of Las Vegas campaign signs in political vandalism
Campaign signs for three Las Vegas candidates were vandalized near Cactus and Jones with faces cut out, as Metro Police report no incident was filed.
'This money is a band-aid': Hospital leaders unhappy with rural healthcare fund uses
Laura Gamble, CEO of Pender Community Health, received federal grants for updates to her hospital. She's happy, but says there needs to be a plan for the future.
Goldman Sachs CEO David Solomon on AI’s economic impact: ‘There’s very little that we do where we need frontier models’
"The important thing is to get it right, not to get it quicker," Solomon told small businesses of his $500 million AI push with OpenAI, Anthropic, Google and Meta.
Local business owners trained by OpenAI share thoughts on $20 billion data center
Small business owners who took part in a training session with OpenAI are sharing their thoughts on the company’s $20 billion data center project planned for Effingham County.
Hegseth staff damaged historic WWII-era Eisenhower globe trying to move it to his office
The globe was especially notable because it had green pen or marker notations where Gen. Dwight D. Eisenhower marked areas in Europe, three U.S. officials said.
Tom Hanks to return to Broadway with original play
'This World of Tomorrow' artwork (Courtesy DKC/O&M)
Boston 25 News
Road closures, blocked parking lots and construction equipment have made it difficult for customers to get around downtown and, business owners say, even harder to get people through their doors.
Sports quiz of the week: eagles, ultra-endurance feats and assist records
Have you followed the big stories in football, rugby, baseball, snooker, NFL, cricket, F1, cricket and cycling?
Scientists discover new squid-like species in Wyoming that lived 160 million years ago
Graham: In praise of political yard signs
A University of Colorado study found that signs can help with name recognition and turnout, and may give a candidate a small boost.
Vertical Football and Horizontal Habits
Vertical Football, the word relaying the mouth of the Tyne since Newcastle United exemplified a hope crumbling tactical breakdown against Aston Villa on Saturday. Matthias Jaissle, the forefront of question as to how he will turn this around.
Ukraine learns to fight without Starlink as Musk plays politics with satellites
Ukraine has changed drones and war-fighting tech to reduce reliance on Starlink.
Full practice for Jordan Addison
Minnesota Vikings WR Jordan Addison logs full practice on Thursday
Laurel Sports Hall of Fame holds ceremony for inaugural class
After making waves through the streets of the City Beautiful, former athletic stars had their names etched in Laurel history.
Fremantle Global Entertainment Exec Chris O’Dell Retires After 19 Years At ‘Got Talent’ Maker
Chris O’Dell, one of Fremantle’s longest-serving entertainment execs, is retiring from the Got Talent and X Factor company. He has been at RTL-owned Fremantle since 2007 and left just shy of 20 years ...
Minority business owners connect at Elkhart networking event
Minority business owners gathered in Elkhart to connect, share their stories and inspire each other on Thursday. The event marked the kickoff of an eight-month Black business networking series hosted by 100 Black Sons.
Many Latinos are over Trump. The shift is especially striking in Texas
Latino voters are souring on the GOP, fueled by frustration over rising costs and the Trump administration’s aggressive approach to immigration enforcement.
Paul Pate returns $5K campaign contribution after ethics complaint
Republican Iowa Secretary of State Paul Pate returned a campaign contribution from the Indiana secretary of state following an ethics complaint.
Trump told Ramaswamy to thank God for ad featuring opponent’s estranged mother
Patriots try unconventional late-game tactic in loss to Bears
The plan did not yield the desired results, but it was at least creative.
Giorgia Meloni is Italy’s great political survivor. Could one man be about to bring her down?
With elections looming in 2027, Roberto Vannacci’s new far-right movement could fatally outflank the prime minister, says Riccardo Alcaro, head of research at Istituto Affari Internazionali
Michigan vs. Indiana: All-Time Series, Last Meeting And More
Michigan will host Indiana this weekend in a game with a lot of interesting story lines.
Faces cut out of Las Vegas campaign signs in political vandalism
Campaign signs for three Las Vegas candidates were vandalized near Cactus and Jones with faces cut out, as Metro Police report no incident was filed.
Laurel Sports Hall of Fame holds ceremony for inaugural class
Laurel Sports Hall of Fame holds ceremony for inaugural class
Hawaii Climate Rebate Finder helps residents, businesses save on upgrades
Hawaii Climate Rebate Finder helps residents, businesses save on upgrades - Community | Hawaii Tribune-Herald
Franklin County business ordered to stop operating child care center
The Department of Human Services has issued a cease-and-desist order to a Franklin County business for illegally operating a child care center.
With a congressional seat on the line, political groups race to win over undecided Colorado voters
Forgotten record review: Painless jazz
Jazz is a niche market, and the folks who love jazz really love jazz. Their passion, and the cult-like nature of jazz, has given rise to a certain snobbery regarding jazz music. That snobbery is limited almost exclusively to the years 1947-1967.
North Texas airports to be linked to business hubs through air taxi network
Archer Aviation announced it will build three air taxi networks in North Texas, Houston and Austin.
Scary Business Trick or Treat set for Sunday in Crestline
CRESTLINE – The Crestline Community Development Team (CCDT) is hosting Scary Business Trick or Treat from 4 to 5 p.m. Sunday, Oct. 25 in downtown Crestline. The costume contest will take place at 5:15 p.m. on the patio at The Hub. Contest age groups are 0-2, 3-5, 6-10, 11-13, and family/group. “Downtown is always full […]
Hunter Berry returns to Carter Fold this Saturday night
HILTONS, Va. — The Carter Family Fold will welcome back Hunter Berry and His Bluegrass Band to its stage on Saturday, Oct. 24, for an evening of classical country music.
Health care, housing, wages: Josh Turek outlines campaign goals at Davenport rally
Iowa Senate candidate Josh Turek made a stop in the Quad Cities Thursday, meeting with voters at Modern Woodmen Park.
Forest's start raises questions - but belief in Glasner remains
Nottingham Forest go to Ipswich in the bottom three of the Premier League, but boss Oliver Glasner believes they have deserved more this season.
How citizen science is tracking changes in shorelines around the world
An app and a camera phone are all that’s needed at more than 200 spots to help researchers monitor coastal areas
Immigrant priest struggles with health issues after ICE detention
Pine and Mingo business owners seek answers from city council over construction impact
Over the past five weeks, several businesses near Pine and Mingo have watched their sales plummet upwards of 75% as a result of nearby road construction.