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RWJBarnabas Health Honored with New Jersey Business Magazine’s Community Service Award
RWJBarnabas Health has been recognized with New Jersey Business Magazine’s 2026 Community Service Award for Excellence for its Our Healthy Communities initiative, which addresses health disparities and strengthens communities across New Jersey through expanded access to health care, healthy food, housing, and economic opportunities.
Paul George Sets Celtics Franchise Record During Loss to Pistons
Detroit spent three quarters getting torched by Paul George, then flipped the opener in one run. #Pistons
Farmworkers’ health matters: South Africa looks to alternatives for chemical pesticides
Insects like fall armyworm or mealybugs can decimate food and commercial crops; like their counterparts elsewhere in the world, South Africa’s small and large farmers alike use synthetic chemical pesticides to control these and other pests. But about 385 million cases of unintentional acute pesticide poisoning are reported worldwide each year, according to the Pesticide […]
Lee Child knows exactly how he'd end his bestselling Jack Reacher series
NEW YORK – Like Jack Reacher in one of his bestselling thriller books, Lee Child is coming to the rescue.
RWJBarnabas Health Celebrates the 10th Anniversary of The Beth Greenhouse and 50,000 Pounds of Fresh Produce in Newark
Newark Beth Israel Medical Center (NBIMC), an RWJBarnabas Health facility today celebrated the 10th Anniversary of the Beth Greenhouse, RWJBarnabas Health’s first hydroponic greenhouse and a pioneering community health initiative that has provided more than 50,000 pounds of fresh, locally grown produce to Newark residents and patients while advancing nutrition, wellness and food security throughout the city.
Analyst predicts when the Browns may bench Deshaun Watson
Could the Browns bench Deshaun Watson at some point despite early season success.
Environmental engineers awarded $2.4M to study how abandoned wells impact health
A multi-institutional team of researchers, led by an engineer from Penn State, has been awarded a five-year, $2.4 million grant from the Pennsylvania Department of Energy to study the impacts that orphaned natural gas wells might have on the surrounding environment or communities.
Vanderbilt, Carnegie Mellon show Florida business range
Eight months ago, billionaires Stephen Ross and Ken Griffin spoke to a group of business executives gathered at the Norton Museum of Art in West Palm Beach. The February event was billed as a global finance and policy discussion, but at times speakers talked about South Florida's growing economy.
Trump administration wants to reconsider permit for Massachusetts offshore wind project
The Trump administration is asking a federal judge to let it reconsider a major federal permit granted for a large offshore wind farm, making it the fourth project the Republican
TENNESSEE VOLS FOOTBALL: Neyland hits 130 decibels in Alabama game
The Neyland Effect was full tilt during Tennessee's 26-10 victory over Alabama on the Third Saturday in October.
Simu Liu’s Underrated Underwater Thriller & More Hulu Releases This Week
Hulu‘s lineup this week features Simu Liu’s gripping deep-sea thriller, plus more fresh releases. Set to premiere on October 25, Last Breath is a survival thriller from director Alex Parkinson. It rev...
Eisenkot offers hawkish alternative to Netanyahu for Israeli PM
By Alexander Cornwell and Maayan Lubell JERUSALEM, Oct 23 (Reuters) - Reserved, media-shy, and a relative newcomer to Israeli politics, former military chief Gadi Eisenkot presents a clear contrast to
Maryland Fires Mike Locksley, Opening a Big Ten Job
Mike Locksley is out at Maryland, and the Big Ten's first coaching vacancy is open. #BigTen
New-to-science seahorse is one of three long-misidentified species
Scientists have identified a new-to-science seahorse species from the Indian waters, which has helped resolve the taxonomy of a group misidentified for over a century. In 1856, zoologist Johann Jakob Kaup described the thorny or spiny seahorse, Hippocampus histrix, based on samples from Japan. Since then, this seahorse has been thought to be a single, […]
Harms of Public Health Measures Overlooked in COVID-19 Policy Reviews
Investigators link oversight with eroding trust in health authorities and call on future pandemic inquiries to weigh trade-offs.
How a controversial lift on 'Dancing With the Stars' and a reference to Will Smith's Oscars slap led to pro dancer Val Chmerkovskiy's suspension
The controversy began when judge Carrie Ann Inaba told Harry Shum Jr. and Jenna Johnson that their routine included a move that is not allowed in traditional samba.
Laurel Sports Hall of Fame holds ceremony for inaugural class
After making waves through the streets of the City Beautiful, former athletic stars had their names etched in Laurel history.
Crash blocks all lanes of Highway 501 Business
Officials are asking drivers to avoid the area of Highway 501 Business and French Collins Road in Conway due to a two-vehicle crash
Selig Argues for MLB Salary Cap: ‘You Have to Make Adjustments’
Selig unsuccessfully sought a cap while he was the Brewers owner.
Daily Bean: Maple Leafs Trade Talk; Matt Poitras; Hellebuyck Rumors
The Boston Bruins had the day off yesterday but are back to work today as they look to sweep their […]
“We were told…”: Why Dortmund stars fled before showering
After their narrow 2–1 win over Azerbaijani champions FK Sabah, Borussia Dortmund’s players left the Olympic Stadium in Baku without showering. The immediate departure on the BVB team bus was appa...
Every player from Alabama to play for the Boston Celtics
Our focus in this article is Al Butler.
NFL Playoff Picture Week 7: All 4 NFC North teams are in the field for now
Northwestern's Robert Fitzgerald Earns Multiple All-American Honors
Northwestern safety Robert Fitzgerald earns first-team midseason All-American honors from On3 and AP as the Wildcats await their defensive leader's return from injury.
Jenna Dewan’s fiancé shows support after Val Chmerkovskiy ‘DWTS’ controversy: ‘We got you!’
Jenna Dewan’s fiancé, stage actor Steve Kazee, is sticking up for the ‘Rookie’ star after her ‘DWTS’ partner, Val Chmerkovskiy, was benched for online comments about judge Carrie Ann Inaba.
Alabama's CFP Hopes Smacked With Jarring Reality Check
The Alabama Crimson Tide are in danger of missing the CFP.
Alabama Football 2026 vs Texas A&M: Previewing the Aggie Defense
A Mike Elko defense may not be the best thing for a “get right” game for the Alabama offense.
Closely watched US House race shifts in favor of Alabama Democrat, political forecaster says
Several other organizations still rate the district in Republicans’ favor, but say it’s close to a tossup.
Lamprey Health Care and Gather launch food bus partnership
Gather's fresh food bus, known as Gus the Bus, is now making regular visits to Lamprey Health Care in Newmarket.
Jenna Dewan’s fiancé shows support after Val Chmerkovskiy “DWTS ”controversy: ‘We got you!’
After Chmerkovskiy was benched for online comments about judge Carrie Ann Inaba, Dewan will dance with eliminated pro Alan Bersten on Tuesday.
RWJBarnabas Health Honored with New Jersey Business Magazine’s Community Service Award
RWJBarnabas Health has been recognized with New Jersey Business Magazine’s 2026 Community Service Award for Excellence for its Our Healthy Communities initiative, which addresses health disparities and strengthens communities across New Jersey through expanded access to health care, healthy food, housing, and economic opportunities.
“Yaga”, “Clayface”, and stop-motion fantasy film “Wildwood ”top this week’s Must List
A “Baby-Sitters Club” podcast and a new stage production of “The Curious Case of Benjamin Button” round out our picks for the weekend of Oct. 23.
Western Way Entertainment brings trick riding, mounted shooting to ABAC PCA Pro Rodeo
When the PCA Pro Rodeo returns to Abraham Baldwin Agricultural College Nov. 13-14, the competition inside the arena won’t be the only thing keeping fans on the edge of their seats.
Green Bay Packers add former first-round pick amid defensive line injury concerns
The Green Bay Packers are searching for defensive line help after injuries weakened their options up front. With starting nose tackle Javon Hargrave out, veteran Chris McClellan is expected to fill the role, but Green Bay has limited depth behind him. To strengthen the rotation, the Packers have signed a former first round pick to [...]
Tuberville blasts Alabama pastors for not speaking out on politics: ‘Quit trying to keep your jobs’
“We are not winning in the pulpit and getting up and saying ‘this is what we stand for.’"
25 Shortfalls Cruise Entertainment Teams See on Formal Evenings Among Guests on Almost Every Voyage
Formal night is supposed to be the glamorous peak of a cruise: gowns on the staircase, blazers at the bar, photographers waiting under a chandelier. Then the lobby fills up, and the same slip-ups show up sail after sail. A bathing suit at the dining room door. A perfect gown with beach flip-flops peeking out ...
Who is Tommy Tuberville? Auburn coach turned governor candidate
From the Auburn sidelines to the U.S. Senate, Tommy Tuberville is now seeking Alabama's top office. Here's what voters should know.
Alabama HC Kalen DeBoer is Suddenly in Danger Yet Again
Alabama Crimson Tide head coach Kalen DeBoer desperately needs a win this week.
Pakistan suspends Iran border trade, amid violence on both sides
Islamabad cites security concerns, while Tehran points to technical issues as Pakistan mediates between Iran and the US.
Cook Political Report shifts AL-2 race rating towards Democrats
The Cook Political Report shifted Alabama's 2nd Congressional District race from likely Republican to lean Republican.
Macron faces political firestorm after riots
Worst street violence in years comes six months ahead of one of Europe’s most closely watched elections
Pfizer makes ‘business decision’ to end phase 2 trial of autoimmune drug as program’s future uncertain
Pfizer has called time on a phase 2 trial of its CXCR5 antibody in an autoimmune blood disorder, with the company tight-lipped on whether this marks the end of the road for the asset. The Big Pharma had been evaluating the therapy, dubbed PF-06835375, in a phase 2 study of 61 patients with primary immune thrombocytopenia (ITP) that kicked off in 2022, according to the federal trials register. However, Pfizer confirmed to Fierce on Monday that this study had been terminated “due to a business decision.” “The decision to terminate the trial was not based on any safety concerns,” a spokesperson pointed out. At time of publication, PF-06835375 remained listed on Pfizer’s website for both ITP and lupus. A phase 1 study in lupus wrapped up in 2022, according to the trials database. ITP is an autoimmune disorder characterized by a low platelet count. Novartis was at one point evaluating its B-cell-depleting antibody ianalumab—recently approved as Fabhalta to treat immunoglobulin A nephropathy—as a potential treatment ITP. But the therapy struggled to demonstrate a benefit in the clinic for this indication. When contacted by Fierce, Pfizer wouldn’t confirm whether all work on PF-06835375 has been halted, and whether the company has any other plans to explore C-X-C chemokine receptor type 5 (CXCR5) as a mechanism. CXCR5 is found in blood cancers such as diffuse large B-cell lymphoma and mantle cell lymphoma chemokine receptor. However, there is little expression in normal tissue, which has led some drug developers to explore its potential. Vincerx Pharma had at one point been planning to take an anti-CXCR5 ADC into the clinic to treat B-cell malignancies, but that ambition was scrapped due to cash constraints. Where Big Pharma is placing its bets is one of the hot topics being discussed at Fierce Biotech's high-impact event in London next month. Find out more information and register by clicking on the banner below: [ ](https://qtxasset.com/quartz/qcloud5/media/image/where_big_pharma_is_placing_its_bets.png?VersionId=B8JrRbJ.pFUSK1pJgjeWHLGm_18RdLAy)
Gleb Savchenko says Alan Bersten isn’t ‘up to the level’ of Val Chmerkovskiy, whom he’ll sub for on “DWTS”
Chmerkovskiy is at the center of an evolving scandal surrounding online comments he made about longtime “DWTS” judge Carrie Ann Inaba.
Phillies Mentioned as Possible Landing Spot for Teruaki Sato
The Philadelphia Phillies could look to add a power hitter to the lineup.
What happened to Ben Kindel? NHL player suffers 'medical episode' on plane
Pittsburgh Penguins forward Ben Kindel was taken to a Utah hospital Tuesday after suffering a "medical episode" on the team plane.
Black Death had dramatic effect on species diversity as humans abandoned farmland, study finds
Researchers have found that during the Black Death, when a third of the population of Europe was wiped out, biodiversity fell. Understanding their farming practices could help us increase diversity in modern agriculture.
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
Athletics, CBA and everything MLB in between
Cardinals on My Time is back for the winter in a little different capacity! With the offseason and winter looking questionable at best and the Cardinals sitting in an awkward spot, I decided to take the opportunity to expand my podcast a little bit. Since writing all things St. Louis Cardinals for the past few […]
HOMETOWN ENTERTAINMENT: Smith Mountain Lake Center to stage Zombie Prom at Westlake Cinema
Zombie Prom takes the stage at Westlake Cinema starting this week.
What is going on at 'chaotic' Newcastle?
Will the alarm bells be ringing at Newcastle United if they lose to struggling Crystal Palace on Sunday?
Omaha students learn health hazards of smoking, vaping
Some Omaha students got a hands-on lesson on the health hazards of smoking and vaping.
Judi Dench still hasn’t seen “Cats”, calls it a ‘waste’ of talent in new memoir: ‘I can’t bear it’
She confessed that she “didn’t feel right” in her role as Old Deuteronomy.
“When he did it, obviously there was a different feel …
“When he did it, obviously there was a different feel …
Four goal 2nd half leads Belleville boys soccer over Newark Data Science in ECIT 2nd round
Belleville (9-6-1) advanced to the quarterfinals and host the winner between 10th-seeded Shabazz at seventh-seeded Newark Tech on Thursday, Oct.22.
Vanderbilt, Carnegie Mellon show Florida business range
Eight months ago, billionaires Stephen Ross and Ken Griffin spoke to a group of business executives gathered at the Norton Museum of Art in West Palm Beach. The February event was billed as a global finance and policy discussion, but at times speakers talked about South Florida's growing economy.
Tuskegee University Targets First Aviation Science Cohort Graduation in May 2027
Alabama, USA – Tuskegee University, a historically Black university operating an FAA-certificated...
Sacha Baron Cohen Talks New Ali G Movie with Howard Stern
This week, Jimmy Kimmel Live! is broadcasting from the Brooklyn Academy of Music (BAM) in New York City.
Cindy Crawford breaks silence on son Presley Gerber’s death: ‘We are beyond heartbroken’
Cindy Crawford has penned a heartfelt tribute to her son, Presley Gerber, nearly one month after his death at 27: ‘So proud of how he showed up in the world.’
Commentary: What do we need after Nov. 3? Political imagination.
If we're going to have governments that respond to our problems, we have to abandon the idea that the only answers are in the free market.
Packers 23 Cowboys 13: Green Bay Cages Dak and Dallas
The Green Bay Packers (4-2) have now won three straight, with back-to-back convincing victories over their NFC opponents.
Lena Waithe says Hollywood feels like "Walmart"
Actor, writer and producer Lena Waithe is questioning Hollywood's pursuit of mass-market entertainment as consolidation leaves creators with fewer places to sell original projects.
WEARING PINK WITH PRIDE
SENTINEL SNAPSHOT: WEARING PINK WITH PRIDE
Packers OC Makes Feelings Clear on Josh Jacobs Return
Green Bay Packers OC Adam Stenavich didn't mince words when asked about RB Josh Jacobs' return. The post Packers OC Makes Feelings Clear on Josh Jacobs Return appeared first on HEAVY.
DoJ’s Ilhan Omar Probe Reeks of Politics
The department has done institutional damage to itself by targeting a congresswoman just weeks before the midterms.
Tripp Skipper: What Alabama Republicans should remember about Doug Jones and Roy Moore
I regularly talk with elected officials, business leaders, farmers, and everyday voters. Many are longtime Republicans who have helped elect conservative candidates for decades. They’re frustrated.
Bob Huggins' family discloses health battle for college basketball legend
Former college basketball coach Bob Huggins' family released a statement that he's dealing with a progressive cognitive condition. What to know:
Weigeltisaurids: Earth’s first gliding vertebrates
260 million years ago, weigeltisaurids were the first vertebrates to glide through the air, their flight system unlike anything alive today.
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Abbott, Big 10 Conference, Rutgers Athletics, and RWJBarnabas Health Seek to Boost National Blood Supplies
Diego Orozco knows firsthand that every blood donation offers new hope for blood cancer patients like him. After battling leukemia and enduring three stem cell transplants, the 34-year-old North Plainfield resident has relied on countless blood transfusions to survive some of the most difficult moments of his cancer journey.
Here are some of the ways LSU’s Student Health Center supports students during the semester
The LSU Health Center has various resources to help you with your physical and mental health. From student check-ups to therapy, here are some services available to LSU students at the Student Health Center. Physical health LSU’s primary care clinic is what most LSU’s are aware of. Students are encouraged to make an appointment, but...
Seating supplier Lear names finance VP as its next CFO
Lear tapped a 23-year company veteran to serve as its next CFO
Exploring tactile senses with the Orlando Science Center
Watch to see if meteorologist Victoria Wisniewski can guess what is in these stereognostic boxes
Biggest Risers and Fallers From Warriors’ Six Preseason Games
Warriors head coach Steve Kerr doesn't think his team is where it needs to be right now, but playtime is over and meaningful basketball is just around the corner.
'Street Fighter' wins N. America box office, buzzy doc stuns in 2nd
Paramount's action film "Street Fighter" karate-chopped the competition this weekend with a $31 million debut at the North American box...
TENNESSEE VOLS FOOTBALL: Bishop captures national weekly honors
Tennessee senior DeSean Bishop earned two national weekly award honors on Tuesday following his standout performance in the Volunteers' Third Saturday in October rivalry win over No. 6/7 Alabama last Saturday.
New murder trial ordered over juror's mental health crisis in 9th Circuit
A man's convictions for a killing on the waters off California's coast were vacated by the 9th U.S. Circuit Court of Appeals at San Francisco on Thursday…
Two new-to-science subterranean fishes reveal a hidden world underneath
A decade ago, Wimarithy K. Marak, a resident of Assam’s Goalpara district, often used to encounter a small pink creature in her neighbourhood’s wells. She simply thought of it as a worm infesting her locality. In 2021, after she became a researcher, she stumbled upon the creature again while drawing water from a well. “This […]
“Among a lot of the more serious problems with Donald, …
“Among a lot of the more serious problems with Donald, …
World Snow Leopard Day: Community action and new science foster coexistence with humans
Snow leopards range across Asia’s rugged mountains, where they face mounting threats from climate change, declining wild prey, and retaliatory killings from local herders. Today, on Oct. 23, International Snow Leopard Day, we look back at recent Mongabay reporting highlighting how innovative science, climate-ready habitat, and community-centered conservation are helping these big cats share mountain […]
Former Alabama running back reportedly released by NFL team
The former Alabama running back and national champion will now be looking for his third NFL team in the last two seasons.
Trump’s billion-dollar grant cuts jeopardize Tulane public health research
President Donald Trump has terminated billions in federal science and research grants since 2025. As a result, global health research and job stability at Tulane University’s Celia Scott Weatherhead School of Public Health and Tropical Medicine are in jeopardy. Since 2025, the Trump administration has frozen or terminated $177 billion in grants on health equity,...
Islanders Gameday: Darche speaks as slumping Kings arrive
The Islanders try to extend their first win streak of the season as the sad-sack Kings come to town. This one is a ESPN/Hulu/Disney/whatever broadcast, so your viewing access may be affected. Leave First Islanders Goal picks here. Islanders News Elsewhere
Baba nabs $40M series A, backed by FirstMark Capital and CVS Health Ventures, for AI-powered Medicare patient navigation
Applied artificial intelligence company Baba
Actor Tom Skerritt of ‘Steel Magnolias,' 'Top Gun,' dies at 93
NEW YORK — Prolific actor Tom Skerritt died Wednesday from natural causes. He was 93. Skerritf’s “heartbroken” family said, though fans knew him for his work on films including “Alien,”
RWJBarnabas Health Celebrates the 10th Anniversary of The Beth Greenhouse and 50,000 Pounds of Fresh Produce in Newark
Newark Beth Israel Medical Center celebrated the 10th anniversary of The Beth Greenhouse, a hydroponic greenhouse that has provided more than 50,000 pounds of fresh produce to Newark residents and patients while promoting nutrition, wellness and food security throughout the community.
Nick Saban recalls kind gesture from Jalen Hurts amid ex-Alabama football QB health concerns
Nick Saban will remember his former Alabama football QB Jalen Hurts as a \
Political hate speech can have real-word fallout. After the alleged attack on Helen Haines, our leaders must act
Social media amplify the worst excesses of what passes for public discourse, while some media outlets foment polarisation
Combination nucleic acid therapies: towards personalized cancer treatment
Combination strategies enable simultaneous activation and silencing of key target genes to correct molecular pathways in pancreatic cancer.
25 honored as Business Alabama's Rising Stars of Banking
Twenty-five Alabama banking professionals were honored as Business Alabama’s Rising Stars of Banking 2026 at a luncheon in Birmingham.
Man arrested after unlawfully entering Alabama School of Math and Science Property, police say
A 44-year-old man was arrested Monday afternoon after unlawfully entering the grounds and a building at the Alabama School of Math and Science, according to the Mobile Police Department.
Mark Andrews posts another full practice
Ravens TE Mark Andrews a full participant for second straight day
39 homers should force the Yankees to rethink third base
Hanshin has agreed to let Teruaki Sato pursue a move to Major League Baseball through the posting system. For the […]
Alabama governor’s race could be surprisingly competitive, prominent political forecaster says
Sabato's Crystal Ball shifted Alabama's governor's race from "Safe Republican" to "Likely Republican."