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There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Health Care: Upholding Human Dignity and Protecting Conscience
From access to medical care to the protection of human life and religious convictions, Catholic social teaching calls for health care centered on the dignity of every person. Here's what that means for Catholics in Colorado.Part 5 of a 10-part series on the Colorado bishops' public policy prioritiesHealth care should be patient-centered, respect human dignity, protect life, promote the principle of subsidiarity, be affordable and assure conscience rights.The Catholic Church teaches that access t
More Than a Charcuterie Board: A Mother and Daughter Build a Business Around Gathering.
The Bar Harbor Story is generously sponsored by Birch Bay Retirement Village. NORTHEAST HARBOR—Food’s ability to be a social cornerstone is one of the founding premises of one of Mount Desert Island’s newest, and perhaps most unique, endeavors in cuisine based catering. From intimate gatherings to large functions, Olive & Pearl creates charcuterie boards that can not only astound the tongue but also the eye. Many would agree that food can bring people together. In fact, culinary delights, and sometimes adventures, have been utilized as the centerpiece for social and business occasions of all kinds for centuries. Often times it even has the ability to start conversation, temper differences, and build new relationships. Settings can vary, from a multi-course sit down meal, a backyard barbecue, or a couple of bowls of chips and dip in front of a television, but the result can be the same. Humans come together, they share food, and the whole process is a catalyst for thought, communication, and a shared experience. Imagined and created by the mother and daughter team of Dr. Susan Scanlan (formerly MacCready) and Kayla Musetti, Olive & Pearl was started in June of this year and has been creating, delighting, and growing since. We gave the two an opportunity to answer some questions about themselves and their new venture. The love, passion, and pride for what they are doing and the fact that they are doing it as a mother and daughter team came through so strongly in their answers that we decided to present the question and answer session in its entirety. The Interview What did you do prior to Olive & Pearl? We’re a mother-daughter team, and food, family, and hospitality have always been a big part of our lives. Susan grew up in a large family in Pennsylvania, where the table was always at the center of everything. There were multiple dishes, little bites, stories, and plenty of conversation. Food was never simply about eating. It was about gathering, celebrating, and spending time together. After living in several Southern states, Susan relocated to Maine more than 20 years ago, and Maine has truly become home. She loves its sense of community, natural beauty, and connection to local food and makers. Professionally, Susan is a registered nurse and holds a doctorate in health administration. She has worked in a variety of clinical, nonclinical, and leadership roles and currently works as a faculty academic director. Building Olive & Pearl has been an exciting creative venture alongside her career. Kayla is also a registered nurse and works in the ambulatory surgery unit at Mount Desert Island Hospital. While healthcare is an important part of both of our professional lives, Olive & Pearl has given us an entirely different way to connect, collaborate, and create something together. Tell us about the business. Olive & Pearl is a mother-daughter charcuterie business centered around beautiful food, thoughtful presentation, and bringing people together. We create curated charcuterie boards designed for everything from intimate gatherings and dinner parties to weddings, showers, corporate events, boat days, and celebrations of all kinds. We think of our boards as more than food. They’re an experience and an invitation to gather, slow down, and enjoy time with the people around you. We’re intentional about quality ingredients, artful presentation, and personalization. Whenever possible, we also incorporate Maine-made and locally sourced products, including cheeses, jams, honey, seasonal produce, and baked goods. What inspired you to start Olive & Pearl? In many ways, Olive & Pearl grew out of something we had been doing our entire lives —bringing people together around food. We’ve always loved creating beautiful spreads for family and friends. There was something special about watching people gather around a table, graze, talk, laugh, and simply enjoy being together. Friends and family began telling us, “You should do this as a business,” and one day, we stopped laughing it off and started mapping it out. We realized we had an opportunity to combine our different strengths and create something that reflected what we both value: hospitality, creativity, quality, and connection. Charcuterie felt like the perfect expression of that. It’s beautiful and creative, but it’s also communal and approachable. At its heart, it brings us right back to where the idea began, a table filled with food and people gathered around it. Do you have a business partner(s)? Our business partner is each other! Olive & Pearl is truly a mother-daughter partnership, and building it together has been incredibly meaningful and sometimes hilarious! We know each other extremely well, which can be both a strength and, occasionally, a challenge. We have different personalities and strengths, but we’ve learned to lean into those differences and use them to our advantage. There’s a lot of trust between us, and we’ve learned how to communicate, collaborate, and occasionally laugh at ourselves along the way. We’re also building Olive & Pearl while continuing our careers in healthcare and education, so we’re taking things thoughtfully and growing the business one step at a time. We all have to start somewhere. One of the most rewarding parts has been having something that belongs to both of us. We get to learn from one another, celebrate the small wins together, and create something that we hope will become part of our family’s story for years to come. When exactly did you launch the business? Recently, in June 2026, we launched Olive & Pearl, turning an idea we had talked about for years into real business. It has been incredibly rewarding to watch something that started around our own family table and begin to find a place within the community. How is it going so far? How do you feel it has been received? It has been going very well, and we’ve been incredibly encouraged by how warmly Olive & Pearl has been received. As more people hear about us, our orders have continued to increase, and we’re seeing growing interest in boards for events and celebrations. It’s exciting to watch something that began as an idea between the two of us start to grow within the community. One of the most rewarding parts is hearing from customers after their events or seeing photos of our boards being enjoyed. Knowing that something we created became part of someone’s celebration is incredibly meaningful to us. Is there a brick-and-mortar location or is it all online? Olive & Pearl is currently an online business. We’re intentionally starting this way so we can build relationships with our customers, learn what they love, and grow thoughtfully. Our long-term dream, if the business continues to grow, is to eventually have a sit-down space where people can experience Olive & Pearl in person. Do you have any future plans if things go well/keep going well? Absolutely. For now, our focus is on continuing to grow Olive & Pearl, getting to know our customers, and becoming part of more celebrations and gatherings throughout the area. Long term, we would love to have our own physical space where people can come together and experience Olive & Pearl beyond the boards themselves. We can imagine a place that combines food, hospitality, creativity, and community. Ultimately, we want to build something that continues to grow while still feeling personal and connected to the people and community around us. Is there an aspect of the business that you really love? There are so many things we love about it, but the people and the connection are probably at the top of the list. We love creating something beautiful, but what really matters to us is what happens after we hand it over to the customer. We picture our boards on kitchen islands, at backyard gatherings, on boats, at weddings, or around a long dinner table—with people laughing, talking, and lingering a little longer. We also love the creative side. Every board is an opportunity to play with color, texture, shape, seasonality, and flavor. We don’t just want to fill a board, we want to curate an experience. And supporting local makers is especially meaningful to us. Whenever possible, we love incorporating Maine-made cheeses, local jams and honey, seasonal produce, and products from nearby bakeries and businesses. It allows us to showcase some of what makes Maine so special. Perhaps most importantly, we love doing this together. Building something as a mother and daughter has given us another way to spend time together, learn from one another, celebrate small wins, and create memories. Is there anything regarding any aspect of Olive & Pearl that you may think is important that is not reflected on the website? One thing that may not always come through online is just how personal this business is to us. Olive & Pearl isn’t something we created simply because charcuterie was popular. It grew very naturally from our family, our traditions, and the way we’ve always enjoyed gathering with people we love. There is a lot of heart behind every board. We think about the people who will be enjoying it, the occasion they’re celebrating, and how we can make the experience feel special. We also want people to know that we care deeply about supporting locals whenever possible. Using Maine products isn’t just about sourcing ingredients, it’s about telling a little story about where we live and the talented people who make and grow wonderful things here. Is there anything that we have not asked that you think is important/relevant that would like readers to know? We hope people see Olive & Pearl as more than just a charcuterie business. At its heart, it’s about gathering. Our goal is to make it easier for people to create those moments when everyone gathers around the table, conversations last a little longer, and people simply enjoy being together. We also hope people see the mother-daughter story behind the business. We’re building Olive & Pearl alongside our careers, one step at a time, and there is something incredibly special about creating a shared family legacy in the process. For us, success isn’t just about how many boards we make. It’s about becoming part of people’s special moments - birthdays, weddings, weekends with friends, quiet evenings at home, or a beautiful day on the Maine coast. If one of our boards helps people put down their phones, linger a little longer, laugh a little more, and enjoy the people around them, then we feel like we’ve done exactly what we set out to do. All photos courtesy of Olive & Pearl. LINKS TO LEARN MORE Olive & Pearl website Olive & Pearl Facebook Olive & Pearl Instagram RECENT PRESS RELEASES AND BRIEFS To see all the press releases, click here. To see our news, click here. For the full archive, click here. All of these are on our dedicated website. [ ](https://barharborstory.substack.com/p/pemetic-students-share-thoughts-on) [ Pemetic Students Share Thoughts on Declaration of Independence Oct 22 ](https://barharborstory.substack.com/p/pemetic-students-share-thoughts-on) [ Read full story ](https://barharborstory.substack.com/p/pemetic-students-share-thoughts-on) [ ](https://barharborstory.substack.com/p/fall-festival-at-the-noreaster-for) [ Fall Festival at the Nor’Easter for Mount Desert Nursery School, October 24. Oct 22 ](https://barharborstory.substack.com/p/fall-festival-at-the-noreaster-for) [ Read full story ](https://barharborstory.substack.com/p/fall-festival-at-the-noreaster-for) [ ](https://barharborstory.substack.com/p/explore-career-opportunities-where) [ Explore career opportunities where you make a difference for Maine’s natural resources—and the people who enjoy them. Oct 22 ](https://barharborstory.substack.com/p/explore-career-opportunities-where) [ Read full story ](https://barharborstory.substack.com/p/explore-career-opportunities-where) [ Cranberry Isles Comprehensive Plan Committee Oct 22 ](https://barharborstory.substack.com/p/cranberry-isles-comprehensive-plan) [ Read full story ](https://barharborstory.substack.com/p/cranberry-isles-comprehensive-plan) [ ](https://barharborstory.substack.com/p/community-school-hosts-a-pancake) [ Community School Hosts a Pancake Breakfast Fundraiser October 25! Oct 22 ](https://barharborstory.substack.com/p/community-school-hosts-a-pancake) [ Read full story ](https://barharborstory.substack.com/p/community-school-hosts-a-pancake) HELP SUPPORT THE BAR HARBOR STORY When we started The Bar Harbor Story, we didn’t know if anyone would read it. But you showed up. You shared. You sent tips. Now—over 400,000 views every month later—it’s clear: people here care about their community and each other. We’ve kept everything free because news should never be out of reach, but every one of our stories takes time to write, and your support keeps The Bar Harbor Story going. If you value our work, please consider a paid subscription, a founding membership, or a sponsorship. It truly helps us cover one more meeting, tell one more story, shine one more light. Even $5 a month makes a difference. Click here to become a one-time supporter now. Thank you so much for being here. Founding member information can be found here. Have questions about sponsorships? Just send Shaun an email at sfarrar86@gmail.com, he’d love to hear from you. Subscribe Share Bar Harbor Story Share Leave a comment
Staff Predictions: Michigan Football vs Indiana
In this week’s Roundtable, we discuss the QB change, takeaways from last week’s win, bold predictions for the Indiana game, and much more:
Britain Politics
Britain's Prime Minister Andy Burnham, right, stands behind the counter with a staff member during a visit to discuss support for British businesses in Manchester, England, Friday, Oct. 23, 2026.
SHANE BROWN: If my house is haunted, I hope it's just my ghost cats
If my house is haunted, I hope it’s one of my cats, but if I hear something sharpening its claws on my couch at 3 a.m., I won’t get up
Want to Increase Your Child's Self-Confidence and Resilience? Science Says First Focus on Their Islands of Competence
Before you give constructive feedback, make sure you've built a base of affirmation and praise.
Good to see you after all this time. Scientists finally put a face to Denisovans
Scientists use fossil fragments found in northern China to reconstruct the features of the ancient hominids.
Dave Toub addresses plans to work on Harrison Butker's mechanics
During Thursday's press conference, Kansas City Chiefs coordinator Dave Toub addressed plans to work on Harrison Butker's mechanics | @EdEastonJr
Gasperini requests two signings in January
January is approaching, when the transfer window reopens, and Gasperini is asking Roma for reinforcements. Sporting director D’Amico has confirmed that something will likely happen. According to Tut...
Chiefs News: George Karlaftis is leading the Chiefs’ defense
The latest Chiefs news, brought fresh to you every morning!
A Krehbiel matriarch sold her condo in a State Parkway classic
Kay Krehbiel, widow of one of the brothers who built Molex into a multibillion-dollar company, sold the unit in one of architect Benjamin Marshall's finest buildings, completed in 1911.
On Leadership: Brain health is everybody’s business
Almost a decade ago, I faced the devastating experience of caring for my aunt, who had dementia. My mother and I struggled with difficult decisions about her care, the emotional toll of watching someone we loved decline and the challenge of finding the right support. At the time, I was CEO of an enterprise, trying…
‘Bardo’ art exhibit opens space to talk about death, grief
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Muslims have always had to prove our Americanness. Enter Abdul El-Sayed
Michigan’s Democratic candidate for the U.S. Senate, Abdul El-Sayed, is many things to many people.
In Madison Opera’s first-ever ‘Norma,’ ‘the melodies are phenomenal’
Madison Opera presents Vincenzo Bellini’s bel canto masterpiece on Oct. 30 and Nov. 1 in Overture Hall to open its 2026-27 season.
How the Cap Times covered the Brewers’ 1982 World Series run
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Fremantle Global Entertainment Exec Chris O'Dell Retires
Fremantle's global entertainment production chief, Chris O'Dell, is retiring after 19 years.
Prince William, wannabe DJ and film-lover, appears on UK chat show
LONDON, Oct 23 (Reuters) - Prince William talked about his love of Christopher Nolan films and how he once wanted to be a DJ as he appeared on a British
Why young men are losing faith in Trump’s economy
On a recent crisp college football Saturday, Michigan State senior Zach Larson sat in a lawn chair sipping a can of Modelo that he said cost nearly twice as much as it did when he was a freshman.
Dollars & Sense: Tips for health insurance open enrollment
Open enrollment season is approaching, giving millions of Americans an opportunity to review their health insurance coverage and make decisions that could affect both their healthcare and their finances in the coming year.
Kansas manufacturing business responds to candidates’ conflicting accounts of tariff effects
KANSAS CITY, Mo. — The two major party candidates for U.S. Senate diverged in a debate Wednesday night on whether tariffs were helping or hurting a Salina manufacturing business they both visited. A spokesperson for the business, however, denied U.S. Sen. Roger Marshall’s claim that tariffs were contributing to its growth. Tim Henry, chief financial […]
America’s socialist surge and its hard limits
Socialism is gaining ground in the US, fuelled by anger over inequality and economic insecurity. But can its rising popularity translate into lasting political influence across the country? US author and academic Michael Kazin sheds light on the issue.
Eisenkot offers hawkish alternative to Netanyahu for Israeli PM
By Alexander Cornwell and Maayan Lubell JERUSALEM, Oct 23 (Reuters) - Reserved, media-shy, and a relative newcomer to Israeli politics, former military chief Gadi Eisenkot presents a clear contrast to
WEARING PINK WITH PRIDE
SENTINEL SNAPSHOT: WEARING PINK WITH PRIDE
Sixty-nine yards for Rome Odunze on Thursday night
Rome Odunze finished Week 7 with 69 yards on four catches, including a critical reception in the fourth quarter of Chicago's win over the Patriots.
Jazz Chisholm Jr & Two Other Yankees Refused Analytics Help
The New York Yankees continue to find more reasons to make changes after the disappointing ALDS exit. Most MLB teams have analytics teams to help the players make changes, including the Yankees under General Manager Brian Cashman. Jazz Chisholm Jr was one of three players who reportedly refused to listen to these suggestions and ignore […] The post Jazz Chisholm Jr & Two Other Yankees Refused Analytics Help appeared first on HEAVY.
Scott's Stumper
The News-Gazette presents “Scott’s Stumper,” a feature by Scott Shaffer that shows zoomed-in photos of various things around Randolph County.
Hunter Henry leads Pats with seven receptions
Hunter Henry tallied a team-high seven receptions for 71 yards against the Chicago Bears in Week 7.
For former Rays across MLB, watching Tampa Bay make it to the World Series means a little extra
Forgotten record review: Painless jazz
Jazz is a niche market, and the folks who love jazz really love jazz. Their passion, and the cult-like nature of jazz, has given rise to a certain snobbery regarding jazz music. That snobbery is limited almost exclusively to the years 1947-1967.
Another disappointing showing for A.J. Brown
A.J. Brown was targeted six times in Week 7, catching half of them for 48 yards in a loss to the Chicago Bears.
Rhamondre Stevenson scores improbable touchdown in Week 7
Rhamondre Stevenson led the team with 93 yards receiving, which included a 48-yard TD against the Chicago Bears in Week 7.
Cole Kmet exits Week 7 game against New England
Chicago Bears TE Cole Kmet unable to return against Patriots after injuring knee
AI in Teaching: What the Science of Learning Already Tells Us
Explore how the science of learning can guide AI in teaching and higher education, helping instructors support student learning with evidence-based strategies.
Il Volo celebrates nearly 20 years of musical harmony
Longer than many marriages and most rock bands, the Italian singing trio Il Volo have been together for almost 20 years. They’ve gone from teenagers to 30-somethings while selling more
Business briefs, 10.23.26
Thomas & Hutton employee selected for Leadership Camden
UNC's Bill Belichick Gets Reality Check About Return to NFL
It doesn't sound like this will happen.
Patrick Mahomes practicing Thursday
No limitations for Kansas City Chiefs QB Patrick Mahomes Thursday
Michigan vs. Indiana: All-Time Series, Last Meeting And More
Michigan will host Indiana this weekend in a game with a lot of interesting story lines.
AACI to Recognize Excellence in Cancer Research, Health Equity, and Philanthropy at Annual Meeting
The Association of American Cancer Institutes (AACI) will recognize excellence in cancer research, health equity, and philanthropy during the 2026 AACI/CCAF Annual Meeting in Chicago. The awards ceremony will begin at 10:45 am central time on Monday, October 26.
VIDEO: Tommy Lloyd says don't let politics 'impact these kids' seeking five-for-five eligibility
During a small-group interview at Big 12 media days, UA coach Tommy Lloyd explained why he believed the NCAA should issue a blanket waiver for athletes who graduated high school
Franklin County business ordered to stop operating child care center
The Department of Human Services has issued a cease-and-desist order to a Franklin County business for illegally operating a child care center.
Rashee Rice unable to practice
Kansas City Chiefs WR Rashee Rice remains sidelined Thursday
Chinese astronomers find real 3-body system. It is not what Liu Cixin thinks
In a case of life imitating art, Chinese researchers have discovered an ‘extremely rare’ three-star system that is not science fiction.
RFK Jr. adviser Calley Means resigns amid growing MAHA discontent over lack of progress
Calley Means, a top adviser to Health Secretary Robert F. Kennedy Jr. and a chief advocate for the Make America Healthy Again movement, resigned from his position with the Trump administration Thursday.
Justice Department asks appeals court to intervene in California ballot case
WASHINGTON, Oct 22 (Reuters) - The US Justice Department asked an appeals court to intervene on Thursday in its lawsuit seeking to temporarily block California from counting more than 20,000
Acupuncture and mutual exchange in Chinese and Soviet science
Previous accounts of the scientific relationship between communist China and the Soviet Union have depicted it as one of subordination, with the Russians exporting knowledge to the Chinese or scavenging ...
Oral Health Disparities and Parental/Caregiver Role in Dental Care Among Children With Special Healthcare Needs and Children Without Special Healthcare Needs in Sriganganagar, Rajasthan: A Cross-Sectional Study
Background: Children with special needs often face greater challenges in maintaining oral health due to physical, intellectual, or behavioral limitations. Their oral hygiene depends largely on c...
Some young men are moving away from Trump & Republicans
Polls show a stunning shift happening with young men, who were a key part of President Trump’s coalition in 2024, ahead of the November midterm elections. CNN’s Steve Contorno speaks with young men about the issues driving the shift in Michigan, where a critical Senate race is playing out.
Hunter Berry returns to Carter Fold this Saturday night
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Virginia state senator accused of shielding marijuana business
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This Is Carolina: Self-taught mechanic with Autism takes his business on the road
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Bernie Sanders Gives $1 Million to Bolster El-Sayed and Counter AIPAC in Michigan
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Dell releases new 16-inch laptop globally with 1,600-nit OLED display and up to 128 GB RAM
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Chicago business leaders push back against mayor's revived head tax proposal
Under the plan, a company with 500 employees would pay $150,000 per year - a cost Johnson described as "a drop in their ocean of resources."
Columbus Business Beat: Oct. 22, 2026
NBC4 Digital Anchor Rachel Ramsey talks to Doug Buchanan, Editor in Chief of Columbus Business First, about business news across central Ohio.
Victoria County political leaders encourage voter turnout as Election Day approaches
With Election Day approaching on November 3, local political leaders in Victoria County are encouraging residents to participate in early voting.
Senior Health Insurance Program navigators available to help during Medicare open enrollment
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Ex-OpenAI science chief Kevin Weil launches Warp Sciences with $215M for drug chemistry
Ex-OpenAI science chief Kevin Weil launches Warp Sciences with $215M for drug chemistry - SiliconANGLE
Independent Talent Group Appoints Dan Chard To spearhead Sport And Entertainment Commercial Expansion
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What Dueling Visits by Ocasio-Cortez and Manchin Say About Maine’s Senate Race
Senator Susan Collins, a Republican in a tight race, is keying her closing pitch to the middle, while her progressive challenger, Troy Jackson, is seeking to excite the left.
John Fisher Hints at A's New Pitching Direction
At Taylor Smith's introductory press conference, A's owner John Fisher spoke about developing pitchers rather than relying on free agents.
Nurses at Endeavor Health’s hospitals in Evanston, Glenview, Skokie, Highland Park move to unionize
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Experience Rockabilly’s roots at Seminole Casino festival
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Celebrate Halloween with wine matched to your favorite candy
Let’s be honest: We all “taste” our kids’ Halloween candy. Sometimes it mysteriously disappears before Halloween even arrives.
Dodgers Provide Positive Update on Klein
Will Klein underwent a procedure to remove bone chips from his elbow, but the Los Angeles Dodgers expect the right-handed reliever to be ready for Spring Training.
SCENE VIDEO: Suspicious package reported at Omaha machine business
Omaha Police and Fire responded Thursday afternoon to the scene at Grede Casting Integrity, on Martha Street, just east of Highway 75.
International virtuoso returns to Grand Piano Series
“What long lines, what concentration, what focus, and all seemingly effortless.”
Restaurant Roundup: New Panda Two Fails Health Inspection, Manitou Springs Cafe Earns High Marks
EL PASO COUNTY, Colo. (KRDO) — A Chinese restaurant in Colorado Springs failed its recent routine health inspection after inspectors documented a dozen
Patriots Playmaker Named Potential Trade Chip by FOX Sports
The NFL trade deadline is approaching, and various writers are listing their top candidates who could be traded for their respective teams. For the New England Patriots, Fox Sports’ Henry McKenna had an interesting name. Running back TreVeyon Henderson was his choice for this article. Henderson has 49 carries for 194 yards and a touchdown […] The post Patriots Playmaker Named Potential Trade Chip by FOX Sports appeared first on HEAVY.
Health Data Utilities as Essential Public Infrastructure: A Cooperative Federalism Architecture
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How well have past GOTY winners sold?
We’re less than two months away from 2026’s The Game Awards, and what a year it’s been for fantastic games, including Resident Evil Requiem, Forza Horizon 6, Slay the Spire II, the Blood of Dawnwalker, and Control Resonant – just to name a few. So as we approach the end of the year, we thought we’d look back on our estimates for the GOTY winners of the past four years. In terms of revenue, Elden Ring (2022 winner), Baldur’s Gate 3 (2023), Astro Bot (2024), and Expedition 33 (2025) have generated a combined $3.8B via 73M copies sold: Let’s have a look, then. Elden Ring has generated $2B in revenue Elden Ring is a phenomenon in every sense. It’s sold a whopping 36.4M copies across Steam (50%), PS5 (35%), and Xbox (15% across console and PC). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Elden Ring also just passed an astronomical milestone: $2B in revenue. While PlayStation and Xbox account for half of Elden Ring’s copies sold across these three platforms, they account for 57.5% of revenue. This – as ever – is due to regional pricing and the higher relative share of PC gamers in lower-priced markets. For example, around 17.4% of Elden Ring’s Steam copies sold were in China, where the game costs about 26% less than the price in the States. There’s an … interesting narrative going around these days that console gamers are only interested in ball-and-gun games and have the patience for little else. Well, Elden Ring’s impressive sales prove that is simply not true, and across all platforms. What’s more, over 9.8M people have played Elden Ring for over 100 hours, with nearly 3.5M people getting all of the achievements and trophies. For reference, 10.9% of Elden Ring’s PlayStation players have the platinum trophy, while 10.5% of players on Steam and 3.9% of Xbox players unlocked all the achievements. Git gud, Xbox players! Of the 1.5M people who played Elden Ring on PlayStation last month, 4% also played Dark Souls 3 last month, 4% played Bloodborne, and 3% played Sekiro. There’s those Soulsborne diehards for you. By many accounts, including my own, Elden Ring is one of the best games of all time. It’s an evergreen seller that will continue to be a cash cow for Bandai and FromSoftware for years to come. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Elden Ring has sold another 2M copies across Steam, PlayStation, and Xbox this year, generating almost $110M. This means it’s outperforming many of this year’s high-profile releases. Even Elden Ring’s standalone run-based PvE spinoff, 2025’s Nightreign, has sold 7.8M copies and generated $282M in revenue. Baldur’s Gate 3 is another billion-dollar-plus banger Another cross-platform phenomenon is Baldur’s Gate 3, which has sold 23.2M copies and generated over $1.2B in revenue. About 18.7M of these copies (80.6%) are via Steam, 2.9M via PS5 (12.7%), and 1.6M (6.8%) via Xbox. Around 1.3M folks on Steam bought BG3 before it hit 1.0. The PlayStation version launched about a month after the PC 1.0 release, while the Xbox version came four months later due to technical issues around developing local co-op on the Series S. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Across platforms, Baldur’s Gate 3’s monthly active users have never dropped below 2M, including 2.2M MAUs last month (68.5% on Steam, 21.9% on PS5, and 9.6% on Xbox). And it still regularly brings in 280K to 400K players every day: About 1% of BG3’s Steam player base has played for over 500 hours! That’s a little under 200K people. Astro Bot is also an evergreen seller, albeit a more niche, family one Astro Bot, 2024’s winner, has now sold 4.7M copies and generated $291M in revenue. The budget, including marketing, is almost certainly under $100M, given the small Japan-based core team and three-year dev timeline. You can really see why the tides are changing toward less expensive hubs. Astro Bot is the only first-party winner on this list, but follows other first-party winners of The Last of Us Part II (2020’s winner), God of War (2018), and Breath of the Wild (2017). Around 46.6% of Astro Bot’s copies sold have been physical, which is far higher than the typical game. This makes sense for a couple of reasons: There’s a large family audience for this one, and physical boxes are an item to wrap when giving Astro as a gift. Astro has collector value for the PlayStation core (this is nostalgia-fueled platformer celebrating PlayStation’s history) Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Astro is another one of those games that continues selling over time, regularly selling more than 100K a month. It’s sold around 1M more copies this year ($60M in revenue) and is a popular title with families. We can see this using the Alinea platform’s MAU crossover tool: Astro Bot’s top #2, #3, and #4 games by crossover in any given month this year are Minecraft, Fortnite, and Roblox – without fail. The #1 title every month, though, is Astro’s Playroom, a pack-in with all PS5 consoles. For every month this year, between 20% and 30% of Astro Bot players also played Astro’s Playroom that month. So the free pack-in is a noice funnel for converting players to a full paid product. Expedition 33 sells 8.7M despite Game Pass cannibalisation Finally, we have last year’s winner – Expedition 33. The turn-based-RPG banger has generated $366M via 8.7M copies sold, with 58.8% on Steam, 35.7% on PS5, and 5.5% on Xbox. Xbox’s share of copies sold is this low due to Expedition 33 launching on Game Pass, where 4.3M people across console and PC accessed the game. A little under 700K Xbox players used their subscription to play Expedition 33 this year. That said, the game’s 1.5-year Game Pass deal ended last week on October 16, and we’re already beginning to see a positive trend on Expedition 33’s copies sold via Xbox (but the jury’s still out!). There’s understandably a lot of French pride behind this one, as France is the game’s #3 market on both Steam and PlayStation. Vive la France! One thing that stood out to me is that the GOTY winners aren’t $300M Hollywood productions made in the US. They’re mostly mid-budget studios outside the traditional AAA cost centres. Lots to think about there. Also, good games sell well; who’d have thunk it!? And there’s a whole load of them this year, with GTA 6 still to come, too. GTA just made the cutoff point for the VGAs this year. What a coincidence! Loading... Cool links and other stuff Our physical games newsletter from Tuesday was picked up by GameSpot, Eurogamer, TweakTown, and a bunch of others. We’re offering a free trial of our platform for games companies. Send us a message here, or reply right here on Substack/email, and we’ll set you up. Next week, we’ve got some exciting news regarding the future of our newsletter, so stay tuned! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. Want to see why these companies (and many others) are subscribed to Alinea? Get a free platform trial! [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
Pro-Israel lobby AIPAC to no longer endorse, directly give to candidates
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UM Health-Sparrow offers $40,000 in loan repayment to nursing, respiratory therapy students
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