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There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Green’s funding lags in CD9 race, even with $1.8M loan to himself
President Donald Trump’s fundraising committee gave nearly a third of a million dollars to the Republican candidate ahead of the 2026 midterms.
Mississippi declared infant mortality a public health emergency a year ago. What have officials done since then?
In 2025, an infant mortality report showed Mississippi’s infant mortality rate rose from 8.9 in 2023 to 9.7 in 2024 – nearly twice the national average.
Gov. JB Pritzker doling out big bucks to help Democrats — and boost a 2028 presidential run
Pritzker is taking out $40 million from his vast personal wealth to boost candidates in contentious races, and building coalitions with Democrats across the country, including in 2028 early primary states. "It's a terrific strategy," says former presidential candidate Howard Dean.
Why young men are losing faith in Trump’s economy
On a recent crisp college football Saturday, Michigan State senior Zach Larson sat in a lawn chair sipping a can of Modelo that he said cost nearly twice as much as it did when he was a freshman.
Democrats cast most early voting ballots + What a new NC poll says
Read Under the Dome for a daily dose of North Carolina politics.
Galaxy S27 Pro and S27 Ultra batteries seen for the first time
Samsung is expected to launch the Galaxy S27 series early next year. Ahead of the launch, the company has received safety clearance for the batteries inside the
Flu cases rise early in El Paso County as public health officials monitor respiratory illnesses
Increases in flu typically begin around Thanksgiving.
Il Volo celebrates nearly 20 years of musical harmony
Longer than many marriages and most rock bands, the Italian singing trio Il Volo have been together for almost 20 years. They’ve gone from teenagers to 30-somethings while selling more
Q&A: How AI came to model the “messy” human mind
MIT Assistant Professor Benjamin Lindquist discusses his research on the incorporation of randomness and irrationality into early AI models designed to mimic human creativity.
Flu cases rise on west coast earlier than usual as US officials encourage vaccine
California flu test rate at 9.65%, higher than normal 1% rate for early October, amid mutation of H1N1 influenza A strain
An Italian Day in Philadelphia: Science, Medicine and a Transatlantic Bridge
PHILADELPHIA, Oct. 19. A single human body carries trillions of bacteria. In women, those microbes rise and fall with estrogen, and they help decide who delivers a baby early, who gets an infection that will not clear, and who does not.
The Collaboration Economy: Independent Contractors Are Essential to Small Business Growth - Small Business & Entrepreneurship Council
SBE Council Small Business Check Up Survey: Nearly half of small business employers use independent contractors, highlighting their role as a force multiplier for growth and the importance of policies that protect flexibility, choice, and entrepreneurship. By Karen Kerrigan – Independent contractors are an essential part of America’s economy, providing specialized expertise, flexibility, and the […]
NFL Hall of Famer Marshall Faulk reveals he's been diagnosed with Parkinson's disease
The seven-time Pro Bowler emphasized the importance of getting diagnosed early.
Rams’ Depth Continues to Thin With Puka Nacua Injury
Los Angeles Rams wide receiver Puka Nacua left Thursday's practice early with a calf injury, thinning the Rams' receiver options. The post Rams’ Depth Continues to Thin With Puka Nacua Injury appeared first on LA Sports Report.
Victoria County political leaders encourage voter turnout as Election Day approaches
With Election Day approaching on November 3, local political leaders in Victoria County are encouraging residents to participate in early voting.
YouTube removing ‘Subscriptions’ bottom bar tab on Android, iOS after nearly a decade
YouTube is making a number of changes to its Android and iOS apps, including moving Subscriptions out of the bottom bar.
Business consultant Kristie Blase takes engineer’s approach to corporate governance
A litigator with an early career background in engineering, corporate counseling attorney Kristie Blase has always been drawn to analyzing systems.
New Mexico US Rep. Stansbury touts state’s universal healthcare push during Albuquerque visit
Rep. Liz Thomson (D-Albuquerque) said the next session will feature some form of legislation marking early steps to universal coverage.
DOJ Charges 15 in Nearly $2B Calif. Health Care Fraud
DOJ Charges 15 in Nearly $2B Calif. Health Care Fraud
Apple bets iPhone Duo can remake foldable market as sales begin
By Aditya Soni Oct 23 (Reuters) - For nearly two decades Apple has made only small changes to the iPhone, its money machine.
3 Subspecialties Gaining Investor and Operator Traction
This is an exclusive BHB+ article. Outpatient mental health services have been the investor darling for nearly a decade. And I don’t see that trend
Emmy-winning actor Tom Skerritt dies at 93
Skerritt died of natural causes. He was known for “Top Gun,” “Picket Fences” and “Alien” among his nearly 200 roles
NoRA Cupcake Company in Middletown closes after nearly 15 years in business
Carrie Carella, the business’s owner, made the announcement on Facebook Wednesday night.
GOP player in ‘ghost’ candidate scandal behind texts slamming AG candidate
Alex Alvarado’s political action committee sent the texts attacking Jose Javier Rodriguez, the Democrat running for Florida attorney general, and was an early supporter of Republican Attorney General James Uthmeier’s campaign.
Nearly 100 cases of norovirus reported at Kansas elementary school, officials say
A Kansas elementary school suffered an outbreak of norovirus that impacted nearly 100 people, health officials said.
Dementia risk may be linked to seemingly harmless daily habit, new research suggests
Even naps under 30 minutes raised dementia risk 40% in a Johns Hopkins Bloomberg School of Public Health study of nearly 1,000 older adults.
Best of Santa Cruz County entertainment, arts & food events this weekend, Oct. 22-25
With the weekend nearly here, check out things to do around Santa Cruz County, with a recommendation from Lily Belli and a specially curated list from Lookout's BOLO events calendar.
How well have past GOTY winners sold?
We’re less than two months away from 2026’s The Game Awards, and what a year it’s been for fantastic games, including Resident Evil Requiem, Forza Horizon 6, Slay the Spire II, the Blood of Dawnwalker, and Control Resonant – just to name a few. So as we approach the end of the year, we thought we’d look back on our estimates for the GOTY winners of the past four years. In terms of revenue, Elden Ring (2022 winner), Baldur’s Gate 3 (2023), Astro Bot (2024), and Expedition 33 (2025) have generated a combined $3.8B via 73M copies sold: Let’s have a look, then. Elden Ring has generated $2B in revenue Elden Ring is a phenomenon in every sense. It’s sold a whopping 36.4M copies across Steam (50%), PS5 (35%), and Xbox (15% across console and PC). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Elden Ring also just passed an astronomical milestone: $2B in revenue. While PlayStation and Xbox account for half of Elden Ring’s copies sold across these three platforms, they account for 57.5% of revenue. This – as ever – is due to regional pricing and the higher relative share of PC gamers in lower-priced markets. For example, around 17.4% of Elden Ring’s Steam copies sold were in China, where the game costs about 26% less than the price in the States. There’s an … interesting narrative going around these days that console gamers are only interested in ball-and-gun games and have the patience for little else. Well, Elden Ring’s impressive sales prove that is simply not true, and across all platforms. What’s more, over 9.8M people have played Elden Ring for over 100 hours, with nearly 3.5M people getting all of the achievements and trophies. For reference, 10.9% of Elden Ring’s PlayStation players have the platinum trophy, while 10.5% of players on Steam and 3.9% of Xbox players unlocked all the achievements. Git gud, Xbox players! Of the 1.5M people who played Elden Ring on PlayStation last month, 4% also played Dark Souls 3 last month, 4% played Bloodborne, and 3% played Sekiro. There’s those Soulsborne diehards for you. By many accounts, including my own, Elden Ring is one of the best games of all time. It’s an evergreen seller that will continue to be a cash cow for Bandai and FromSoftware for years to come. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Elden Ring has sold another 2M copies across Steam, PlayStation, and Xbox this year, generating almost $110M. This means it’s outperforming many of this year’s high-profile releases. Even Elden Ring’s standalone run-based PvE spinoff, 2025’s Nightreign, has sold 7.8M copies and generated $282M in revenue. Baldur’s Gate 3 is another billion-dollar-plus banger Another cross-platform phenomenon is Baldur’s Gate 3, which has sold 23.2M copies and generated over $1.2B in revenue. About 18.7M of these copies (80.6%) are via Steam, 2.9M via PS5 (12.7%), and 1.6M (6.8%) via Xbox. Around 1.3M folks on Steam bought BG3 before it hit 1.0. The PlayStation version launched about a month after the PC 1.0 release, while the Xbox version came four months later due to technical issues around developing local co-op on the Series S. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Across platforms, Baldur’s Gate 3’s monthly active users have never dropped below 2M, including 2.2M MAUs last month (68.5% on Steam, 21.9% on PS5, and 9.6% on Xbox). And it still regularly brings in 280K to 400K players every day: About 1% of BG3’s Steam player base has played for over 500 hours! That’s a little under 200K people. Astro Bot is also an evergreen seller, albeit a more niche, family one Astro Bot, 2024’s winner, has now sold 4.7M copies and generated $291M in revenue. The budget, including marketing, is almost certainly under $100M, given the small Japan-based core team and three-year dev timeline. You can really see why the tides are changing toward less expensive hubs. Astro Bot is the only first-party winner on this list, but follows other first-party winners of The Last of Us Part II (2020’s winner), God of War (2018), and Breath of the Wild (2017). Around 46.6% of Astro Bot’s copies sold have been physical, which is far higher than the typical game. This makes sense for a couple of reasons: There’s a large family audience for this one, and physical boxes are an item to wrap when giving Astro as a gift. Astro has collector value for the PlayStation core (this is nostalgia-fueled platformer celebrating PlayStation’s history) Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Astro is another one of those games that continues selling over time, regularly selling more than 100K a month. It’s sold around 1M more copies this year ($60M in revenue) and is a popular title with families. We can see this using the Alinea platform’s MAU crossover tool: Astro Bot’s top #2, #3, and #4 games by crossover in any given month this year are Minecraft, Fortnite, and Roblox – without fail. The #1 title every month, though, is Astro’s Playroom, a pack-in with all PS5 consoles. For every month this year, between 20% and 30% of Astro Bot players also played Astro’s Playroom that month. So the free pack-in is a noice funnel for converting players to a full paid product. Expedition 33 sells 8.7M despite Game Pass cannibalisation Finally, we have last year’s winner – Expedition 33. The turn-based-RPG banger has generated $366M via 8.7M copies sold, with 58.8% on Steam, 35.7% on PS5, and 5.5% on Xbox. Xbox’s share of copies sold is this low due to Expedition 33 launching on Game Pass, where 4.3M people across console and PC accessed the game. A little under 700K Xbox players used their subscription to play Expedition 33 this year. That said, the game’s 1.5-year Game Pass deal ended last week on October 16, and we’re already beginning to see a positive trend on Expedition 33’s copies sold via Xbox (but the jury’s still out!). There’s understandably a lot of French pride behind this one, as France is the game’s #3 market on both Steam and PlayStation. Vive la France! One thing that stood out to me is that the GOTY winners aren’t $300M Hollywood productions made in the US. They’re mostly mid-budget studios outside the traditional AAA cost centres. Lots to think about there. Also, good games sell well; who’d have thunk it!? And there’s a whole load of them this year, with GTA 6 still to come, too. GTA just made the cutoff point for the VGAs this year. What a coincidence! Loading... Cool links and other stuff Our physical games newsletter from Tuesday was picked up by GameSpot, Eurogamer, TweakTown, and a bunch of others. We’re offering a free trial of our platform for games companies. Send us a message here, or reply right here on Substack/email, and we’ll set you up. Next week, we’ve got some exciting news regarding the future of our newsletter, so stay tuned! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. Want to see why these companies (and many others) are subscribed to Alinea? Get a free platform trial! [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
Launch Family Entertainment Names John Palumbo VP of Franchise Development
Launch Family Entertainment (Launch), a premier indoor family entertainment concept, has named John Palumbo Vice President of Franchise Development as the brand strengthens its leadership team and advances its national growth strategy. Palumbo brings nearly two decades of franchise development experience and an early-career foundation in sports and recreation operations. He began his career in athletic administration […]
Partnership opens nominations for 2027-28 DSM Fellowship Program
The Greater Des Moines Partnership is accepting employer nominations for its 2027-28 DSM Fellowship Program, a 15-month professional development initiative designed to help early-career professionals strengthen their leadership skills and build connections throughout the region. The program offers mentorship, networking, community engagement and professional development opportunities. Employers may nominate individuals with three to seven years…
UA-PTC lands $3 million healthcare workforce training grant
The University of Arkansas – Pulaski Technical College (UA-PTC) has been awarded a five-year grant of nearly $3 million to boost the healthcare workforce. The $2,997,621 Strengthening Institutions Program (SIP)...
“Golden Bachelor ”couple Mel Owens and Peg Munson split after nearly 1 year together
“Even when there’s love, it just doesn’t turn out the way that we hoped.”
Five points shouldn’t shrink Landry Shamet’s Knicks role
Landry Shamet scored five points in nearly 25 minutes on opening night. If that is the entire evaluation, his larger […]
HOMETOWN HEALTH: How expecting mothers should handle this ‘early’ flu season
Doctor says vaccination protects both mother and newborn
Reeves announces second round funding for Mississippi's Rural Health Transformation Program
More than 370 applications were received in the second round, of which nearly 60 projects were approved totaling $32.6 million in funding. The third application period is now open, with a focus on modernizing the electronic health record systems in Mississippi.
CT offers health insurance subsidy to early childhood educators
More than 7,000 early childhood educators in Connecticut without health insurance can now sign up for state-subsidized coverage.
Nearly $61M pours into Iowa's biggest political races
Donors are spending big as Iowa becomes a 2026 political battleground.
HEALTH FIRST: Novant Health surgeon stresses early detection in breast cancer care
October is Breast Cancer Awareness Month, a time to highlight the importance of screening, early detection and advances in treatment.
HEALTH FIRST: Novant Health surgeon stresses early detection in breast cancer care
October is Breast Cancer Awareness Month, a time to highlight the importance of screening, early detection and advances in treatment.
Drought conditions spur early harvest for most Arkansas crops
Hot and dry weather has caused drought like conditions throughout the state and it has aided harvest efforts. The state’s top crop at more than 3 million acres, soybeans, is...
CT launches health insurance subsidy for child care workers
Connecticut officials on Wednesday announced that eligible staff in the early childhood sector can now apply for a subsidy toward health insurance plan premiums, a benefit connected to the ambitious […]
Man Buys $299K Rolls-Royce for $39K, Fixes It With Cardboard on Drive Home
YouTuber Tyler Hoover, the creator of Hoovies Garage, bought a 2011 Rolls-Royce Ghost for just $39,000, then attempted to drive the aging luxury sedan nearly 1,000 miles from Detroit, Michigan, to his home in Kansas. ... Read more
Political texts piling up? Houston voters describe campaign overload as tech expert explains data brokers
Houston voters discuss political texts and campaign mailers ahead of the 2026 midterm election. FOX tech expert Juan Guevara Torres explains how data brokers collect personal information, while political analyst Mark Jones discusses why voting early could reduce campaign texts.
Prime Video drops trailer for Muhammad Ali biographical series ‘The Greatest’
Prime Video has released the official trailer for “The Greatest,” an upcoming biographical drama chronicling the life and legacy of boxing legend Muhammad Ali. The series follows Ali from his early years as Cassius Clay in Louisville,
Tracking tsunamis triggered by extreme weather
As much of Western Europe faced record-breaking temperatures and extended drought this summer, Croatia experienced another weather event that could also set a worrisome precedent.Over the course of two weeks, a series of meteorological tsunamis (meteotsunamis) struck Croatia’s Adriatic coast, alarming both residents and tourists. Social media posts showed flooded seaside promenades and people walking through knee-deep water. Fortunately, no deaths or major damage were reported.In a world where natural disasters seem to be increasing, meteotsunamis — tsunamis caused by rapid weather changes – rarely make headline news. But warming sea temperatures and changing atmospheric conditions may help explain why these phenomena could become more common, especially in shallower seas and inland lakes with wide coastal shelves.“We have definitely become more aware of them, and there have been a lot more reports of these events in the last 10 years,” says Jadranka Šepić, an associate professor of environmental physics at the University of Split whose research focuses on efforts to track meteotsunamis in real time. She is also one of Croatia’s ambassadors for Science Comes to Town (SCTT), a European Commission-funded programme aimed at making research more accessible to the public.Šepić sees two possible reasons for the apparent increase in meteotsunamis. One is that photos and videos shared on social media are providing more empirical evidence, while rising air and sea temperatures could also play a role. The geophysicist “cannot say with certainty” that warming is a contributing factor because research is still ongoing. “But I can say that previously in Croatia we might have had one exceptionally strong event every 10 or 15 years, and one strong event every five years, and within 15 days this summer we had five strong events,” Šepić notes. “This is not typical.”‘A fist against the sea surface’Unlike tsunamis that are triggered by underwater earthquakes or volcanoes, meteotsunamis are caused by sudden changes in atmospheric pressure combined with other rapidly developing weather events, such as thunderstorms. The effect “is like pushing a fist against the sea surface,” Šepić explains. The resulting oscillation intensifies as it reaches shallower water, and “can be far more destructive than a wind-driven wave because meteotsunamis are accompanied by very strong currents than can penetrate much deeper inland.” The meteotsunami, she continues, “then behaves the same as a tsunami — they slow down and grow as the sea shallows, and then grow further in places like harbours due to further shallowing and narrowing. When they come ashore, they can be very destructive — taking everything with them out to sea and then taking it back.”Croatian research institutions have tracked such sea oscillations since the 1930s because the relatively shallow Adriatic Sea is prone to meteotsunamis. The strongest recorded so far was in June 1978, according to the Adriatic Meteotsunami Catalogue, which is supported by the European Research Council (ERC), Croatian Science Foundation and the country’s leading research institutions. During that event, six-metre-high waves flooded the coastal town of Vela Luka on Korčula Island, causing major damage.Other meteotsunami “hotspots” in Europe include the Mediterranean Sea as well the Atlantic coastal shelves off France, Portugal and Spain. In June 2006, a meteotsunami with five-metre-high waves swept through the harbour of Ciutadella in Spain’s Balearic Islands, causing widespread damage to boats. Several less powerful events were reported in the Balearics and off the coast of Spain this summer, leading to some beach closures.Forecasting is challenging because of how quickly meteotsunamis can develop and their uncertain trajectory. Šepić is involved in two ERC-funded research projects — SHExtreme and MeD-Track — aimed in part at strengthening monitoring and real-time data collection. Access to accurate and immediate information is essential for early-warning systems.Early exposure to meteotsunamisŠepić first learned about meteotsunamis from her parents while growing up in Croatia. She later had the opportunity to investigate these events during her master and doctoral studies in geophysics at the University of Zagreb. The geophysicist has also conducted research at the Institute of Oceanography and Fisheries in Split, the University of the Balearic Islands in Palma de Mallorca and the Institute of Ocean Science in the Canadian province of British Columbia.Projects like SCTT are important to raise awareness about research and inspiring young people to pursue studies and careers in science, notes Šepić. She credits her colleagues at the University of Split and the Institute of Oceanography and Fisheries for their community outreach and engagement in the European project, which includes partner universities and institutions in Brest (France) and Kiel (Germany). As an example of town-gown collaboration, Šepić highlights her own university’s ‘Oceanographers on the Island’ programme. This initiative offers workshops and hands-on learning for children living on numerous Croatian islands.“It is a great privilege for Split to be involved in a project like Science Comes to Town, which is the first of its kind in the European Union," Šepić says. As for encouraging new generations of scientists, “This is a great effort, and I hope that we will see an effect in a few years.”Science|Business, which connects policymakers, academics and industry through its news reporting, analysis and events, is an SCTT partner.
Bills Defender Sounds Off on Early Defensive Troubles
Christian Benford addresses Buffalo’s bottom-tier statistical ranking, citing scheme adjustments and roster turnover as the secondary works to mirror Josh Allen’s elite offensive production during a 5-1 start.
Venomous primate thought lost to science for nearly a century turns up in gardens and on roads across Indonesia
A big-eyed, venomous primate that had not been documented in scientific literature since the 1930s has been hiding in plain sight on the Indonesian island of Bangka, turning up in backyards, along roadsides ...
ENTERTAINMENT: Zoo hosts Howl-o-Ween; CALS holds Dia de Muertos Festival
Celebrate Halloween early this Saturday with family-friendly fun at Little Rock Zoo's Howl-O-Ween event and the annual Day of the Dead Festival hosted by CALS.
Business run by Republican in key House district hit with new safety fine
A Washington state agency issued a fine of nearly $13,000 against Braun Northwest, led by John Braun, the Republican candidate in a pivotal House race.
UVA Health urges mammogram screenings for early breast cancer detection
Doctors say breast cancer mortality reduction comes down to three things.
Trump will speak at South Carolina midterm rally for Sen. Darline Graham as early voting begins
President Donald Trump will visit South Carolina on Wednesday to boost Graham, whose stumbles in her first campaign since replacing her late brother have Democratic voters hopeful — but not necessarily optimistic — that their candidate can break Republicans' grip on the state.
UNMC awarded nearly $82.5 million in grants for research, public health programs
UNMC is getting nearly $82.5 million across about 151 grants and other funding allotments from the U.S. health department.
Oakland volleyball falls to Science Hill in Class AAA semifinals
An upset loss to Siegel in the District 8-AAA championship nearly fueled Oakland volleyball to its first TSSAA state championship appearance.
Longtime Cincinnati and West Virginia men's basketball coach Bob Huggins dealing with 'progressive cognitive condition'
Huggins won nearly 400 games at Cincinnati and almost 350 games at West Virginia.
Trump’s political groups spend nearly $277 million in late midterm blitz on behalf of GOP candidates
It’s an unprecedented expenditure for a sitting president.
Denver business owner calls for more police action after nearly $8,000 in tools stolen from work van
Collectors sent rare Pokémon and sports cards to get graded. Then thieves stole nearly $1 million worth of them from the FedEx truck taking them home
A YouTuber who lost 104 cards says PSA’s payout may be capped at $1,500 a card, even for cards PSA valued higher.
SBA to allow Iowa businessowners to share thoughts on Fed regulations
The U.S. Small Business Association‘s Office of the National Ombudsman and Office of Advocacy announced that the SBA will host two events in Iowa early next week, allowing small business owners of the state to share their thoughts on federal regulations and how they have impacted their businesses. The first event will be hosted in […]
Cloud Playtime Now Available to Test with XBOX Insiders
Starting today, XBOX Insiders* can try a new way to stream games by purchasing cloud playtime without a Game Pass subscription. This preview gives XBOX Insiders who do not have an active Game Pass subscription an early look at the new option before it rolls out more broadly in November. During the preview, XBOX Insiders […]
Nearly 100 cases of norovirus reported inside one elementary school, health officials say
Health officials have confirmed a norovirus outbreak at an elementary school in Kansas after nearly 100 cases were reported over the past week.
Nearly 100 cases of norovirus reported inside one elementary school, health officials say
Health officials have confirmed a norovirus outbreak at an elementary school in Kansas after nearly 100 cases were reported over the past week.
Mayor Karen Bass fights for 2nd term against democratic socialist-backed Raman
Nearly three weeks into mail voting, only 5% of ballots have been returned, according to ballot tracking firm Political Data Inc.
Researchers call for coordinated action to protect European sleep health
A new paper from the Equality, Diversity and Inclusion Committee and the Early Career Network of the European Sleep Research Society warns that sleep health is becoming a growing public health challenge across Europe and is calling for coordinated action to protect it.
Travis Kelce recalls early morning phone call from brother Jason that Taylor Swift called ‘f---ed up’
Everyone knows midnights are her afternoons, Jason!
Googlebook deserves a little patience: why early launch quirks don’t define its future
If you have been following our Googlebook coverage of late, you know I have been wrestling with two competing realities around the fledgling, current state of Googlebook. Earlier this week, I aired...
Oregon to increase 2027 payments to care organizations for Health Plan members
Next year, Oregon will pay an average of nearly $630 more per member every month to the organizations arranging providers for the vast majority of Oregon’s 1.4 million Medicaid members […]
One Movie Later: Buddy Finds the Nightmare Lurking in Childhood Nostalgia — Entertainment & Lifestyle
One Movie Later: Buddy Finds the Nightmare Lurking in Childhood Nostalgia by James Coulter Barney the Dinosaur needs no introduction to anyone raised in the '90s or early 2000s. His bubbly, saccharine cheer made him beloved by toddlers and hated by older kids and adults, so much so that "I hate you, you hate me..." — Local reporting from Polk County, Florida.
This Breast Cancer Awareness Month, make your health a priority....
This Breast Cancer Awareness Month, make your health a priority. Regular mammograms can help detect breast cancer early, even before symptoms appear. Talk to your healthcare provider to schedule...
Christina Applegate’s Health Journey, From Early MS Symptoms to Learning She was Misdiagnosed
After years of treatment, hospitalizations and pain, the actor says her misdiagnosis isn’t welcome news.
America's largest health insurance companies cancel nearly 1M Medicare Advantage plans — here's what that means for recipients
Can scientists forecast earthquakes? A 2026 study offers clues
A decade-long California experiment tested earthquake forecasting models against nearly 600 earthquakes. Here's what it found.
Northwestern Lands Exciting Matchup in Early Bowl Projections
Northwestern is projected to face Florida in the ReliaQuest Bowl, offering an intriguing potential Big Ten vs. SEC postseason matchup as the Wildcats continue their impressive season.
Released Titans player nearly confronted teammate with gun: Reports
The Titans released Jordan Elliott after an incident in practice involving a gun and JC Latham, according to multiple reports.
WA hospitals face $6B threat, new report says
Hospitals in WA could lose nearly $6 billion by 2033 due to HR 1 cuts to Medicaid, according to a new report from Sen. Maria Cantwell’s office.
TERRY TURNER: Sad politics
Early voting is already open, yet most of us in south Georgia have never directly heard what either of the two candidates for governor have as policy agendas, what the goals of those policies are or how they are to be achieved.
A train was delayed by a solar storm. But something didn't add up.
Scientists have cracked a 178-year-old mystery surrounding a train delayed by a solar storm, revealing that the famous incident happened in 1848 rather than 1841. The discovery rewrites the early history of space weather and highlights a threat that still endangers modern power grids, satellites, and communication systems.
Xbox reportedly planning three more rounds of layoffs, with the first wave coming as early as this month
Xbox is said to be laying off some employees this month, with two more waves planned for the near future.
Texas Republicans Used to Debate. Not This Cycle.
With early voting already underway, we're likely to close out this election cycle without a single debate between top-of-the-ticket candidates. Why?
Delta Dental commits nearly $3 million to strengthen the future oral health workforce
/PRNewswire/ -- Today, Delta Dental announced the five 2026 Delta Dental Future Workforce Fund awardees, with funding committed for the next three years. The...
Rural Health Transformation implementation begins; Here’s what the money will do
Gov. Patrick Morrisey announced the first allocations of the Rural Health Transformation Program Awards, totaling nearly $2.4 million, on Sept. 4, 2026, to fund worksite clinics and employer-based healthcare services across West Virginia.
In China, scientists found a nearly 5-pound fungus so unique it required a new family
The team also found signs that the fungus may spend part of its life hidden inside living trees.
Women hope yearly health checks will improve PMOS diagnosis and care
Women with PMOS say too often they are diagnosed and left to manage the condition on their own.
America's butterflies fell 22%, and scientists say it's an early warning sign
"[Be] really cognizant of what chemicals and materials you are using outdoors and indoors."
Analyst predicts when the Browns may bench Deshaun Watson
Could the Browns bench Deshaun Watson at some point despite early season success.
Venomous primate thought lost to science for nearly a century turns up in gardens and on roads across Indonesia
Local wildlife rescue center publishes data in a new paper revealing the critically endangered Bangka slow loris still survives across the Indonesian island of Bangka
Will Bruce Thornton See Any Minutes Early on?
With newfound depth at the point guard position, Thornton might struggle to see minutes on the court.
Nashville renters, business tenants could get rezoning notices for first time under Metro Council proposal
Council member said the current system leaves nearly half of Nashville unaware of nearby developments.
Researchers warn of growing threats to sleep health across Europe
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Nearly $1 million worth of Pokémon and sports trading cards stolen in FedEx truck theft
The truck was broken into on Oct. 13 outside a company called Professonal Sports Authenticator that verifies memorabilia.
Nearly $1 million worth of Pokémon and sports trading cards stolen in FedEx truck theft
The truck was broken into on Oct. 13 outside a company called Professonal Sports Authenticator that verifies memorabilia.
Nearly $1 million worth of Pokémon and sports trading cards stolen in FedEx truck theft
The truck was broken into on Oct. 13 outside a company called Professonal Sports Authenticator that verifies memorabilia.
Nearly $1 million worth of Pokémon and sports trading cards stolen in FedEx truck theft
The truck was broken into on Oct. 13 outside a company called Professonal Sports Authenticator that verifies memorabilia.
Midway Physics Day brings science to life for nearly 2,000 students at the State Fair
WACH WACHFox provides coverage of news, sports, weather and local events in the Columbia, South Carolina area, including Lexington, Elgin, Cayce, Chapin, Peak, Blythewood, Newberry, Camden, Mulberry, Sumter, Eastover, Aiken, and Orangeburg, SC.
Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.
How to Vote in the 2026 Midterms: A State-by-State Guide
Early voting is underway in many states ahead of the 2026 midterm elections. While the general election is on Tuesday, Nov. 3, millions of people have already cast their ballots. Because states run the federal elections, voter registration deadlines, early voting schedules and absentee ballot rules ...
WATCH LIVE: Trump holds GOP midterm rally in North Carolina
Early voting got underway in North Carolina last week, a key state in Democrats' efforts to retake control of Congress.
Penn State expected to miss Bowl Games by multiple outlets
Penn State was nearly a consensus College Football Playoff pick earlier this year, and now they are expected to miss out on Bowl Games.