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Leaker reveals larger iPhone Duo details, possible Telephoto camera
Today on Mark Gurman’s Power On podcast, the prolific leaker offered fresh insights into several features in the works for...
iPhone Duo 2 Prototypes Include Under-Display Face ID
Apple's second-generation iPhone Duo could gain Face ID, with prototypes already incorporating the technology beneath the outer display, according to Bloomberg's Mark Gurman. In the latest episode of his "Power On" podcast, Gurman described Apple's work on adding facial authentication technology to its foldable iPhone. The company is said to be testing the hardware for a successor expected next fall, but has not finalized whether the feature will ship.
Apple Expected to Release New Products on Next Four Fridays
Apple likely plans to release MacBook Pro models with OLED displays, 14-inch MacBook Pro and iMac models with M6 chips, and/or an iPad mini 8 with an OLED display on Friday, November 6, according to Bloomberg's Mark Gurman. The devices are expected to be announced on Tuesday, October 27 or Wednesday, October 28. If this timeframe proves to be accurate, then Apple will be releasing new products for the next four Fridays, with the other dates already announced.
Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake". "Let me cut to the chase: Apple made a major mistake here," he said.
Here's when Apple will show off its touchscreen MacBooks and the OLED iPad mini
It looks like it's not going to be a traditional keynote. Last week, Bloomberg's Mark Gurman reported that Apple is planning a second October launch...
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
Apple is "pretty much done" with M6 chips, Bloomberg's Mark Gurman reiterated today on his podcast. Apple debuted the M6 chip in the Mac mini and has plans for an M6 iMac and entry-level 14-inch MacBook Pro, but the company is not planning to make M6 Pro, M6 Max, or M6 Ultra chips. Apple will instead go from the M5 Pro, M5 Max, and M5 Ultra to the M7 lineup.
Touchscreen MacBook Pro Could Launch on November 6
Apple is planning to introduce new OLED touchscreen MacBook Pro models on October 27 or October 28, and the machines could launch on Friday, November 6, Bloomberg's Mark Gurman said during his latest podcast. Apple retail stores apparently have a "big floor reset" scheduled for the evening of Thursday, November 5, and into Friday, November 6, which Gurman says could be in preparation for the new Macs.
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
On the latest episode of his Power On podcast, Bloomberg's Mark Gurman said he heard that Apple has tested both 60Hz and 120Hz ProMotion displays for the next iPad mini. However, he has not yet learned which option Apple has chosen. However, he has not yet learned which option Apple has chosen.
Apple Now Inviting Media to October 28 'Launch Experience'
Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips.
Apple Plans Two-Day Event to Showcase Trio of New Macs and iPad Mini
Apple is planning to invite content creators to a two-day product showcase in Los Angeles on October 27 and October 28, according to Bloomberg's Mark Gurman. Do not expect a traditional Apple Event with a live-streamed video on either of those days, as Gurman said that these will be "experiences" for content creators, similar to one that Apple is holding in New York this Tuesday, October 13.
New Apple TV 4K and HomePod Mini 2 Pre-Orders Expected to Begin This Week
Bloomberg's Mark Gurman today reported that new Apple TV 4K and HomePod mini models will be unveiled on Tuesday, October 13 and launch on Friday, October 30. Bloomberg's Mark Gurman today reported that new Apple TV 4K and HomePod mini models will be unveiled on Tuesday, October 13 and launch on Friday, October 30.
New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a trademark filing discovered by MacRumors.
Apple TV 4K Getting A19 Chip and Easier-to-Find Siri Remote
Apple's new Apple TV 4K will be powered by a standard A19 chip, up from the A15 in the current 2022 model, reports Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman also said a refreshed Siri Remote will come with a speaker to make it easier to find between couch cushions.
Apple planning huge iPhone Duo demo experiences at select retail stores: report
iPhone Duo is just about two weeks away from releasing, and according to Bloomberg’s Mark Gurman, Apple has big retail...
New Apple TV 4K and HomePod Mini to Ship on October 30
The new upcoming Apple TV 4K and HomePod mini models will launch on Friday, October 30, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman said the devices will ship to customers and arrive in stores on that day. Apple is expected to announce the new devices at its October 13 "Welcome home" event, which will also debut "Homeview" – the company's new smart home hub, whose name was first spotted by MacRumors in a trademark filing.
Report: The Apple 'HomeView' smart display will ship in November, come in four colors
Bloomberg’s Mark Gurman today reported that the Apple home hub – set to be announced on October 13 as part...
MacBook Pro overhaul: entry-level model to gain new design sooner than expected
Earlier this year, Bloomberg’s Mark Gurman revealed that Apple has a new M7-powered entry level MacBook Pro in the pipeline...
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
Apple has something special planned for customers who purchase an iPhone Duo in an Apple Store. Employees will be able to customize the Duo so it displays the name of the buyer at the "Hello" screen when it turns on for the first time. Bloomberg's Mark Gurman says Apple retail stores in the United States will have a personalization system for adding the buyer's name to an iPhone Duo, with English and Spanish language options.
iPhone Duo buyers to get a special surprise at U.S. Apple Stores, Gurman says
iPhone Duo buyers who purchase their device at an Apple Store in the US will be treated to a nice little surprise when they turn it on for the first time.
Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'
Bloomberg's Mark Gurman has walked back somewhat on his previous reporting that Apple's upcoming touchscreen OLED MacBook Pro will be thinner than current models. "I don't think it'll be significantly thinner in the end," he posted on X late Wednesday in reply to a question about the machine, which is expected to launch later this month. In October 2025, Gurman reported that the OLED MacBook Pro models would have "thinner and lighter" frames.
Apple event is reportedly happening next week, per Mark Gurman
Apple is expected to launch three new products next week on October 13, and per Mark Gurman, the product unveilings will happen at “an event.”
MacBook Pro With OLED Display Rumored to Be 'Significantly Lighter'
Bloomberg's Mark Gurman today said the new MacBook Pro models with OLED displays will be "significantly lighter" than the existing MacBook Pro models. "Apple has reengineered the machine's interior, miniaturizing parts and rearranging components to make the computer much easier to carry," he said, in his Power On newsletter. Currently, the MacBook Pro weighs up to 4.7 pounds, while the MacBook Air weighs up to 3.3 pounds and the MacBook Neo weighs 2.7 pounds.
Apple Event Reportedly Planned for October 13
Last week, Bloomberg's Mark Gurman reported that Apple plans to unveil an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13. Last week, Bloomberg's Mark Gurman reported that Apple plans to unveil an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13.
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
On his new Power On podcast, Bloomberg's Mark Gurman said Apple's smart home camera will have "no video recording". Instead, he described the rumored product as a sensor that will be capable of "analyzing your environment in your home" using AI. Instead, he described the rumored product as a sensor that will be capable of "analyzing your environment in your home" using AI.
New MacBook Pro redesign gets exciting launch timing update
Apple is launching new products soon, and according to Mark Gurman, it sounds like the rumored MacBook Pro redesign will be among them.
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
On his first-ever Power On podcast today, Bloomberg's Mark Gurman said that he believes Apple will introduce its long-rumored 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays in October or November this year. "Apple, I believe, will introduce its first touchscreen MacBook Pro this fall, as early as October," he said. "It could slip to November, but as early as October".
Apple Event on October 13?
Earlier this week, Daring Fireball's John Gruber floated Tuesday, October 13 as a potential date for Apple to hand out iPhone Duo review units to selected reviewers in person, and it appears that he might have been on to something. Bloomberg's Mark Gurman today reported that Apple plans to unveil its all-new smart home hub, a second-generation HomePod mini, and a new Apple TV 4K model on October 13, the same date that Gruber mentioned in his speculative piece a few days ago.
Apple Smart Home Hub to Feature iMac G4-Style Design and More
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base.
Apple Will Soon Announce an All-New Operating System
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman reiterated that the operating system will feature a grid of app icons, widgets, and customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub.
A Shorter Apple Pencil Was Supposed to Launch Alongside iPhone Duo
A shorter Apple Pencil for the iPhone Duo was in development, but Apple scrapped it due to "technical problems ahead of mass production," according to Bloomberg's Mark Gurman. A shorter Apple Pencil for the iPhone Duo was in development, but Apple scrapped it due to "technical problems ahead of mass production," according to Bloomberg's Mark Gurman.
Here's why Apple scrapped its shorter Apple Pencil designed for iPhone Duo: report
Leading into the iPhone Duo launch, we heard from Bloomberg’s Mark Gurman that Apple was considering a new Apple Pencil...
New Apple TV, HomePod Mini, and More on Track to Launch This Year
The rumor that never ends: Bloomberg's Mark Gurman today reiterated that new Apple TV and HomePod mini models with Siri AI support remain on track to launch this year. Other new products he expects this year: an all-new Apple home hub, an updated entry-level 14-inch MacBook Pro with an M6 chip, an iMac with an M6 chip, and an iPad mini with an OLED display.
MacBook Pro With OLED Touch Screen Running macOS 27.1 Inside Apple
Apple's rumored 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays are currently being tested with macOS 27.1, which is scheduled for release in late October, according to the latest word from Bloomberg's Mark Gurman.
Apple Stores Said to Lose Video Walls, Regain Dedicated Genius Bars
Apple is working on a sweeping retail overhaul that would bring back dedicated Genius Bars to its stores, carve out new spaces for order pickup and Today at Apple classes, and do away with oversized video walls, according to Bloomberg's Mark Gurman. In this week's "Power On" newsletter, Gurman said that Apple intends to speed up store renovations over the coming years.
Apple Foldable iPhone Could Change Smartphones Forever
Apple Just Entered the Foldable War. Gurman Says Its New iPhone Could Transform the Market
Third-Gen iPhone Duo to Get Face ID, Telephoto Lens, Expects Gurman
Apple will prioritize adding Face ID and a telephoto lens to future iPhone Duo models, argues Bloomberg's Mark Gurman. The device debuted with Touch ID and dual rear cameras, likely owing to physical constraints.
Gurman: 'iPhone Duo Max' With Bigger Display Likely in Apple's Plans
Bloomberg's Mark Gurman has suggested Apple will release an "iPhone Duo Max" in the coming years, highlighting why Apple chose the "Duo" moniker over other names. In the months leading up to Apple's iPhone Duo unveiling, Gurman reported that employees within Apple had begun referring to the device as the "iPhone Ultra," possibly having been influenced by media coverage of the device and leaker speculation.
Apple May Pivot the Beats Brand Into a Way of Marketing Less Polished Products, Starting With Gamer Gear
Bloomberg's Mark Gurman claims that the "culture and lifestyle around gaming controllers" makes sense for Beats.
Apple is designing its own game controllers for iPhone, could be Beats branded
Bloomberg’s Mark Gurman has today corroborated references discovered in macOS beta code that indicated Apple is designing its own game...
All New iPhone 18 Pro and 'iPhone Duo' Colors Leaked
Ahead of Apple's annual iPhone event at 10 a.m. Pacific Time today, Bloomberg's Mark Gurman has leaked all of the color options for the iPhone 18 Pro, iPhone 18 Pro Max, and the first-ever foldable iPhone named the iPhone Duo. iPhone 18 Pro and iPhone 18 Pro Max color options:Black Light Blue Burgundy Silver Burgundy has also been described as Dark Red or Dark Cherry.
These are iPhone 18 Pro’s colors, says Mark Gurman
Mark Gurman has revealed plenty of last-minute leaks before the Apple event, and his latest shares colors for iPhone 18 Pro and Pro Max.
Leaked Video Shows iPhone 18 Pro's 3-in-1 Dynamic Island in Action
A leaker has activated Apple's upcoming three-item Dynamic Island mode inside the iOS 27 simulator, offering the first video demonstration of the new iPhone 18 Pro feature. The leaker, known as pdfu, posted a video showing the Dynamic Island toggling between three simultaneous Live Activities, matching what Bloomberg's Mark Gurman described in his report earlier today. "The new Dynamic Island with 3 items is already supported in iOS 27," pdfu wrote.
Foldable iPhone Duo to Come With Apple Pencil Support
Apple's foldable iPhone Duo will come with Apple Pencil support, reports Bloomberg's Mark Gurman. Gurman previously claimed that Apple had prototyped a dedicated Apple Pencil for its foldable iPhone that was "stubbier than the versions for iPads" and "designed to magnetically attach and charge on the side of the device," but he said it was unlikely that the accessory would be released.
The new Apple Watch will use microphone and other sensors to generate AI recaps of your day
Apple will announce the new Apple Watch lineup later today, and Mark Gurman at Bloomberg has the early scoop. He...
Apple to Introduce All-New 'Readiness' App Tomorrow
Apple plans to announce an all-new "Readiness" app during its "Surprise and Shine" event this Wednesday, according to Bloomberg's Mark Gurman. In a social media post today, Gurman said the "Readiness" app will be a "variant" of the existing Vitals app on the Apple Watch. "The idea is to better compete with software from Whoop and Oura," he said.
iPhone 20 Rumored to Have Biggest Revamp Since iPhone X
Apple plans to release a special 20th-anniversary iPhone next year with the biggest design changes since the iPhone X, according to Bloomberg's Mark Gurman. Unveiled by Steve Jobs in 2007, the iPhone turns 20 next year. To mark the occasion, the report said Apple plans to release a 20th-anniversary iPhone with "curved glass around all corners and edges" and thinner bezels around the screen.
Apple Planning to Update MacBook Neo in Three Ways
Bloomberg's Mark Gurman today reported that Apple plans to release a second-generation MacBook Neo in 2027 with three updates: an A19 Pro chip, 12GB of RAM, and new color options. Released in March 2026, the current MacBook Neo has an A18 Pro chip with 8GB of RAM, and it is available in Silver, Blush, Citrus, and Indigo. In the U.S., the laptop initially started at $599, but Apple raised the price to $699 in June.
Foldable iPhone Ultra: The Latest Rumors Before Apple's Event
We're less than a week away from the debut of Apple's first foldable iPhone, and rumors have been picking up as the event date approaches. Here's the latest. Subscribe to the MacRumors YouTube channel for more videos. MagSafe - Even though foldable iPhone dummies we saw earlier this year didn't have a MagSafe ring, Bloomberg's Mark Gurman claims all signs indicate MagSafe charging will be supported.
New iPhone Ultra details arrive for specs, multitasking, launch timing, more
A new Tom’s Guide interview with Mark Gurman has fresh details on what to expect from iPhone Ultra’s specs, software, launch timing, and more.
Foldable iPhone Ultra Likely Has MagSafe Charging
Apple's foldable "iPhone Ultra" will likely support MagSafe charging, Bloomberg's Mark Gurman said in an interview with Tom's Guide. iPhone Ultra dummy models that surfaced in April didn't include a MagSafe ring, while dummies of the iPhone 18 Pro did. Leaked cases for the device did have a MagSafe ring, making it unclear whether it would support MagSafe charging. "All indications that I've heard is that MagSafe is in for this foldable phone.
New Apple Watch Series 12 and Apple Watch Ultra 4 Features Revealed
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9. While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. Gurman does expect a ceramic case option to return for the Apple Watch Series 12.
Apple Pencil for iPhone Ultra Was Tested
Apple has internally prototyped, tested, and considered launching an Apple Pencil for the upcoming foldable iPhone, according to Bloomberg's Mark Gurman. However, he said it is unlikely that the accessory will be released. In his Power On newsletter today, Gurman said the Apple Pencil tested for the foldable iPhone is stubbier than the versions for iPads. He said the Apple Pencil for the foldable iPhone was designed to magnetically attach and charge on the side of the device.
Report: Apple Watch Series 12 may feature always-on heart-rate tracking, new Fitness app
According to Bloomberg’s Mark Gurman, Apple has a couple new features in the pipeline for Apple Watch Series 12 and...
Apple Event Logo Hints at Two iPhone 18 Pro Features
Apple's logo for its upcoming September 9 "Surprise and shine" event hints at two rumored iPhone 18 Pro features, including new color options and a new camera system. Apple fans often like to read into Apple's event invite graphics for clues about unreleased products, and this year Bloomberg's Mark Gurman is also taking part in the fun on Twitter (X).
Apple Watch Series 12 to Get Fitness Tracking Upgrades
Apple's new Apple Watch models will feature upgrades to fitness tracking, according to Bloomberg's Mark Gurman, who otherwise characterized this year's changes to the lineup as "minor". Apple's new Apple Watch models will feature upgrades to fitness tracking, according to Bloomberg's Mark Gurman, who otherwise characterized this year's changes to the lineup as "minor".
New iPad Mini With Four Upgrades Expected to Launch by Late October
Apple is planning to release a new iPad mini model with an OLED display "by the end of October" this year, according to Bloomberg's Mark Gurman. Apple already updated the iPad Pro with an OLED display in May 2024, but the iPad mini, iPad Air, and entry-level iPad are all still equipped with LCD screens. The move to OLED technology would result in the next iPad mini offering improved image quality, thanks to richer colors and higher contrast ratio with true blacks.
AirPods 5 to Launch as Early as Next Month
Apple is planning to announce two new AirPods 5 models as early as Wednesday, September 9, according to Bloomberg's Mark Gurman. Like the AirPods 4, the AirPods 5 will be available with and without active noise cancellation, he said. AirPods 5 references were already discovered in macOS 26.7 code last week. AirPods 5 references were already discovered in macOS 26.7 code last week.
Apple Reportedly Will Announce iPhone 18 Pro Event Date This Week
Apple plans to send out invites for its annual iPhone event this week, according to Bloomberg's Mark Gurman. The event will likely take place on Wednesday, September 9, he said. During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, along with a foldable iPhone that will reportedly be named iPhone Ultra. During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, along with a foldable iPhone that will reportedly be named iPhone Ultra.
iPhone Ultra testers reportedly love Apple's first foldable
Bloomberg's Mark Gurman reports that early testers are quite happy with the upcoming device.
Apple Preparing to Increase iPhone Prices
Apple is preparing to raise iPhone prices following similar moves from Samsung and Google, according to Bloomberg's Mark Gurman. Apple raised prices on almost every major product category two months ago, with affected Macs and iPads rising about 23% on average. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone faces the same memory and chip supply chain issues affecting Apple's other products, so a price increase "remains inevitable".
Gurman: Early iPhone Ultra testers praise its design, hinge and usability
The foldable iPhone is expected to launch next month. We’re likely just a couple of weeks away from Apple unveiling its first foldable iPhone. Ahead of the...
Apple's Foldable iPhone Reportedly Impressed Early Testers
Early testers are impressed with the passport-style form factor, the hinge, and the iPad-style layout, reports Bloomberg's Mark Gurman.
Apple Retail Stores Preparing for New Home Product Launches
Bloomberg's Mark Gurman reports that Apple is reorganizing parts of its brick-and-mortar stores this fall to make room for new home products. Writing in his latest Power On newsletter, Gurman says the teams responsible for store layouts are preparing changes to the "Avenues," or the perimeter walls in Apple's newer stores, where accessories like HomePod, Apple TV, AirPods, and Beats are displayed alongside third-party accessories.
M6 iMac Coming This Year in New Colors
Apple is readying new iMac models with an upgraded chip and new color options, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the new version is likely to be an updated 24-inch model with an M6 chip, replacing the existing M4 model that arrived in October 2024. New colors are also said to be on the menu, though Gurman does not say what they are. The current iMac comes in seven colors, including green, yellow, orange, pink, purple, blue, and silver.
Gurman: iPhone Ultra Wows Early Testers, Except for Its Camera
Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your pocket, as well as the feel and durability of its hinge mechanism.
Apple Stores preparing 'significant' changes for new Home product launches: report
According to Bloomberg’s Mark Gurman, Apple is preparing significant changes at its retail stores in preparation for upcoming Home product...
Apple Reportedly Lays Off 60 Vision Products Group Employees
Apple "has just laid off an entire team dedicated to VR development," reports AppleInsider, citing its own source. Apple is said to have laid off at least 60 employees from its Apple Vision Group. Bloomberg's Mark Gurman previously reported that the Vision Pro team was disbanded and its members redistributed across other projects, following the October 2025 refresh of the Vision Pro and the headset's weak reception.
iPhone 17 Pro Cases Fit iPhone 18 Pro - Or At Least Otterbox Thinks So
Bloomberg's Mark Gurman noted on X (Twitter) today that Otterbox is already selling iPhone 18 Pro cases at Best Buy. While the timing is early for a new iPhone that isn't expected to launch until mid-September, what's more interesting is that Otterbox's packaging indicates the iPhone 18 Pro will fit iPhone 17 Pro cases and vice versa.
‘Everyone’ at Apple uses iPhone Ultra name, says Mark Gurman
Mark Gurman says that ‘iPhone Ultra’ is the name widely used within Apple when referring to the upcoming foldable model.
New MacBook Pro and Refreshed iMacs Likely Coming in October
Apple is likely to unveil a new M6 MacBook Pro and refreshed iMacs in October, based on its typical release schedule, according to Bloomberg's Mark Gurman. Writing in the latest edition of his Power On newsletter, Gurman reiterated his belief that Apple is readying the launch of a refreshed base-model MacBook Pro with a 14-inch display powered by an M6 chip.
Foldable 'iPhone Ultra 3' Rumored to Feature Larger Displays
Apple is already making plans for its third-generation foldable iPhone, with launch expected as early as 2028, according to Bloomberg's Mark Gurman. Writing in his latest "Power On" newsletter, Gurman said the first foldable iPhone is about to get what he called the device's first "truly revolutionary design change" this year, and that Apple already has a roadmap extending two generations beyond it.
Apple Watch Rethink Could See Debut of Round Model, Screenless Fitness Tracker, and More
Apple is re-evaluating the Apple Watch lineup and considering a host of radical new designs, according to Bloomberg's Mark Gurman. In today's edition of his "Power On" newsletter, Gurman compared plans for the Apple Watch's evolution to the "revolutionary design change" that the foldable iPhone represents. It will be "something that transforms the product for a new era".
A new ceramic Apple Watch could go on sale soon
Bloomberg’s Mark Gurman wrote today that Apple is planning a return of the much-beloved ceramic Apple Watch. In fact, Gurman...
OpenAI’s expensive smart speaker will use moving parts to seem “more alive”
Gurman report claims OpenAI confirmed the speaker is not an Apple ripoff.
Report: Apple's smart glasses will become a major health companion, but not initially
According to the latest Power On newsletter from Mark Gurman, Apple is working towards turning its upcoming non-AR smart glasses...
MacBook Ultra's New Design Won't Stay Exclusive for Long
The touchscreen and the OLED panel have dominated discussion about Apple's next high-end laptop, but the redesign wrapped around them may prove to be an equally consequential change, largely because it is not expected to stay unique to the machine for long. Bloomberg's Mark Gurman last week laid out Apple's plan to refresh every Mac it sells over the next two years.
Apple Home Hub smart speaker with a display is coming this year, here are its features
A new report claims Apple is diligently working on releasing it as soon as possible. According to a new report from Bloomberg's Mark Gurman, Apple is...
All-New Apple Home Hub Reportedly Launching as Soon as October
Apple plans to release an all-new smart home hub at some point between October and early next year, according to Bloomberg's Mark Gurman. Apple Home Hub (Concept) Siri AI is expected to be a core feature of the hub, which is designed to be placed in rooms throughout your house, such as a kitchen, living room, or bedroom. The report said the device will be available in tabletop and wall-mounted versions, with Apple apparently believing that many customers will buy more than one.
Apple Planning to Unveil Privacy-Focused Smart Glasses at WWDC 2027
Apple currently plans to unveil its first smart glasses at WWDC 2027 next June, and privacy will be a focus, according to Bloomberg's Mark Gurman. For the glasses, Apple is prototyping "a slew of new hardware and software-related privacy features" that are not available on current products, he said.
'Apple Upgrade' Program Launching on Tuesday
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that a new "Apple Upgrade" program is set to launch in the U.S. on Tuesday, July 28. Apple will stop accepting iPhone Upgrade Program sign-ups on the same day, but he said customers who are already enrolled will be able to remain in the program "for the time being". Apple is partnering with buy-now, pay-later company Klarna on the program, he said.
What to Expect From Apple Watch Series 12 and Apple Watch Ultra 4
Bloomberg's Mark Gurman today outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 this year. Spoiler: not very much. While it was rumored that Touch ID may be coming to the Apple Watch Series 12, Gurman said he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. Touch ID probably counts as a major design change, so the rumor now sounds increasingly unlikely.
Apple's First Water-Resistant iPad to Launch Later This Year
Apple's next iPad mini will apparently be the first iPad with a water-resistant design, and the tablet is now expected to arrive by October. Bloomberg's Mark Gurman reported last year that Apple is working on an updated casing that offers protection comparable to the iPhone, making the iPad mini safe for casual use in wet environments like a bathroom or a pool area.
'MacBook Ultra' Coming Soon With These 12 New Features
Apple's first high-end MacBook redesign in five years is expected to arrive in the near future, bringing a run of firsts to the Mac. Bloomberg's Mark Gurman expects the laptop to arrive between late 2026 and early 2027, with the later window now looking more likely owing to the global memory chip shortage. Analyst Ming-Chi Kuo expects mass production to begin by late 2026.
'Apple Upgrade' Program Launching on Tuesday
Apple and Klarna are partnering on a new "Apple Upgrade" leasing program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman. The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs.
Next Mac Mini Will Reportedly Have Mismatched M6 and M5 Pro Chips
Apple is testing new Mac mini configurations with mismatched M6 and M5 Pro chips, according to Bloomberg's Mark Gurman, but he did not provide a release timeframe. Apple is testing new Mac mini configurations with mismatched M6 and M5 Pro chips, according to Bloomberg's Mark Gurman, but he did not provide a release timeframe.
Apple Working on New MacBook Neo With Two Upgrades
Apple is working on a new MacBook Neo with two key upgrades, including an A19 Pro chip and increased RAM, according to Bloomberg's Mark Gurman. With the A19 Pro chip, the second-generation MacBook Neo should have 12GB of RAM, up from an A18 Pro chip with 8GB of RAM in the current model. The report suggested that the next MacBook Neo will also have new color options. Existing finishes include Silver, Blush, Citrus, and Indigo.
Apple Reportedly Planning to Wind Down 'iPhone Upgrade Program'
After launching a new "Apple Upgrade" program next week, Apple plans to stop accepting new iPhone Upgrade Program sign-ups, according to Bloomberg's Mark Gurman. It remains to be seen if existing iPhone Upgrade Program members will be able to remain enrolled in the program beyond their current terms, or if they will be migrated to the Apple Upgrade program at some point.
Apple Testing New 'Live Notes' Feature at Genius Bar
Apple is testing a new AI-powered "Live Notes" feature that can transcribe conversations between Genius Bar employees and customers at some of its stores, according to Bloomberg's Mark Gurman. The system is currently opt-in, meaning it is only active if both the employee and customer agree to use it. "The transcript is then added to the employee's iPad as part of the record of the repair session," he said.
Apple Reportedly Worked on Two 'Extreme' Chips
Apple once developed "M2 Extreme" and "M3 Extreme" chips for the Mac Pro, but it decided not to release them, according to Bloomberg's Mark Gurman. He first reported on this topic in 2022, and he touched on it again in his Power On newsletter today. "Extreme" chips would have had twice as many CPU and GPU cores as Apple's "Ultra" chips. "The idea was to offer twice as many graphics and main processing cores as that chip," he said.
Apple's M7 Ultra Chip Designed to Match a 2019 Mac Pro Feat
Apple's M7 Ultra chip coming in 2028 is designed to support up to 1.5TB of unified memory, according to Bloomberg's Mark Gurman. However, whether such a configuration is offered may depend on the state of the ongoing memory chip shortage. However, whether such a configuration is offered may depend on the state of the ongoing memory chip shortage.
Two New Apple Pencils Reportedly Launching Next Year
Two new Apple Pencil models are in development for release alongside next-generation iPad Pro models next year, according to Bloomberg's Mark Gurman. Specifically, he said new versions of the lower-end Apple Pencil with a USB-C port and the higher-end Apple Pencil Pro are in the works.
M7 Ultra to potentially feature up to 1.5TB of RAM, finally matching 2019 Mac Pro: report
According to the latest Power On newsletter from Mark Gurman, Apple is preparing to include up to 1.5TB of RAM...
MacBook Pro overhaul: entry-level model to gain new design sooner than expected
Earlier this week, Bloomberg’s Mark Gurman revealed that Apple has a new M7-powered entry level MacBook Pro in the pipeline...
Apple to skip the M6 Pro and Max chips and focus on boosting AI for the M7 generation
The M7 series of Apple silicon will be AI-focused. According to a report from Mark Gurman, Apple is planning a shift in its chip release strategy. The...
Apple's OLED 'MacBook Ultra' Will Stick With M5 Pro and M5 Max Chips
Apple's upcoming high-end MacBook model featuring an OLED touchscreen display will use the company's current M5 Pro and M5 Max chips, according to Bloomberg's Mark Gurman. The new, top-of-the-line device will launch "between late this year and early next year," Gurman said, adopting the existing high-end Apple silicon chips rather than next-generation M6 versions.
Apple to Skip M6 Pro and M6 Max, Jumps to M7 Series
Apple has reportedly canceled its M6 Pro and M6 Max processors, according to a recent note from Bloomberg's Apple insider Mark Gurman. Behind the scenes, there is a significant shift in Apple's silicon rollout strategy. The company is postponing the launch of its higher-end M6 SoC variants, like the...
Apple's first Ultras are coming: 20 new products in 2026–2027 according to Bloomberg
Apple's new CEO John Ternus will begin his tenure in September with a wave of new products that will bring Apple fans many exciting new releases. Well-known Bloomberg analyst Mark Gurman has listed the most important new products coming our way after the summer break, including the first ones potentially bearing the “Ultra” moniker.
Apple reportedly decides on a release date for its smart glasses
When will you be able to get Apple's smart glasses? Insider Mark Gurman has a clue.
John Ternus set to re-establish importance of Apple's design team when he takes over as CEO: report
Bloomberg’s Mark Gurman today posted the latest edition of his Power On newsletter, recapping the last ten years of Apple’s...
Apple to Release These 20 New Products Across Rest of 2026 and 2027
Apple's annual WWDC developers conference is in the rearview mirror, but there is still a lot to look forward to over the next year and beyond. In his Power On newsletter today, Bloomberg's Mark Gurman listed around 20 products that he expects Apple to release across the remainder of 2026 and 2027.