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There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Netflix slides as weak profit, ad outlook intensify investor anxiety
Oct 21 (Reuters) - Netflix shares dropped 6% in premarket trading on Wednesday after the company cut its full-year advertising forecast and issued a tepid fourth-quarter profit outlook, deepening
The New Reality of El Niño: Why “Business as Usual” Is No Longer an Option
A rapidly intensifying El Niño is increasing risks to operations, supply chains and workforces worldwide. Learn practical strategies to strengthen resilience and prepare for greater weather volatility
Trump’s Push for Deals With Russia Powers His Frustration With Ukraine
The series of recent steps by the president that seem to favor Vladimir Putin reflect his intensifying desire to normalize the relationship with Moscow even if it means further undercutting Ukraine.
Elon Musk says he will give a SpaceX share to ‘every kid in America’
Elon Musk has said he will give every child in America a stake in SpaceX, his $2 trillion aerospace and artificial intelligence company, as tech firms face intensifying scrutiny over their social harms.
Nestle, Unilever face regulatory action in India over misleading health claims
Investing.com -- India’s food safety regulator has issued notices to Nestle India and Hindustan Unilever over allegedly misleading nutritional and health claims on dietary supplements, as authorities intensify scrutiny of food manufacturers.
Trump ramps up attacks on Dems in tight races
President Trump is intensifying personal and Islamophobic attacks on Democratic candidates in several states as Republicans worry about a voter-enthusiasm gap ahead of the November 3 elections. CNN’s Alayna Treene reports from a rally in Northern Kentucky.
What to know about menopause and mental health
In honor of Menopause Awareness Month, mental health expert and physician's assistant Rebecca Barbee joins us to discuss how menopause can intensify emotional challenges for women living with mental illnesses including bipolar disorder.
Justice Dept. Issues Subpoenas in Ilhan Omar Investigation
After years of investigation, the Justice Department appears to be intensifying a criminal inquiry into the immigration history of Ilhan Omar, a Minnesota Democrat, and her family.
Isaias Update: Decisions, Decisions…
Good day, err’body. As of Thursday morning’s NHC advisory there has been no significant changes to the track of what is now Hurricane Isaias – an intensifying storm right. Upon approach and eventual landfall along the northern Gulf coast – near Mobile Bay or perhaps closer to the Pensacola/Perdido Key area in the Florida panhandle – increasing […]
Mbappé Exit Talk Grows as Real Madrid Criticism Intensifies
Criticism of Kylian Mbappé’s conduct and situation at Real Madrid is intensifying in France, with MARCA reporting on 8 October that L’Équipe and RMC Sport journalist Daniel Riolo have raised con...
France student protests roil politics ahead of elections
Analysts expect unrest to intensify after a teenager’s hand was blown off by a riot police sting grenade.
Global Heat Forum seeks to galvanize action and investment
BANGKOK – The first Global Heat Forum opened today to unlock finance and supercharge solutions on extreme heat, amid record-breaking temperatures and an intensifying El Niño. The four-day event in Bangkok takes place as the Thai capital recovers from devastating rainfall and deadly floods.
Glucosamine, a popular joint supplement, linked to faster Alzheimer’s progression
A large health-record analysis found that glucosamine use was associated with a 25% higher likelihood of mild cognitive impairment progressing to dementia. Lab experiments suggest the popular joint supplement may intensify an abnormal sugar-tagging process in the Alzheimer’s brain, although researchers say clinical trials are needed to determine whether it actually causes harm.
Glucosamine, a popular joint supplement, linked to faster Alzheimer’s progression
A large health-record analysis found that glucosamine use was associated with a 25% higher likelihood of mild cognitive impairment progressing to dementia. Lab experiments suggest the popular joint supplement may intensify an abnormal sugar-tagging process in the Alzheimer’s brain, although researchers say clinical trials are needed to determine whether it actually causes harm.
Trump posts series of attacks on GOP congresswoman who criticized him on immigration
President Donald Trump appeared to intensify his irritation with GOP Rep. Maria Elvira Salazar on Saturday evening after reposting a series of social media attacks on the congresswoman who made waves last week for breaking with him on his immigration tactics.
Sherrill wants Caldwell to resign. If he stays, lawmakers may face an impeachment fight.
If he remains in office, the controversy could continue limiting her ability to travel outside New Jersey while intensifying pressure on lawmakers to consider impeachment.
Polo has rapidly intensified to a hurricane and is expected to impact Mexico
Hurricane Polo will rapidly intensify in the Pacific Ocean and become a major hurricane later this week, forecasters said Monday.
We now have an incredibly detailed map to help predict which areas of LA are the most at risk from 'The Big One'
A new 3D map of the Los Angeles basin reveals deep sediments that could intensify shaking in an earthquake.
India's Serious Fraud Office recommends 'detailed' probe into Xiaomi's business in country
India's Serious Fraud Office has recommended Xiaomi be investigated for alleged irregularities in its business model and compliance with foreign investment law, potentially intensifying scrutiny of the smartphone maker, a government document shows.
Canada hits US imports with tariffs, intensifying trade war
Canada imposed tariffs of 15% to 50% on hundreds of products from the U.S. on Tuesday, as Prime Minister Mark Carney bets that standing up to President Donald Trump will
Canada hits US imports with tariffs, intensifying trade war
Canada imposed tariffs of 15% to 50% on hundreds of products from the U.S. on Tuesday, as Prime Minister Mark Carney bets that standing up to President Donald Trump will
Slumping Memorabilia Sales, Low Poll Numbers Hang Over Republicans Ahead of Dallas Midterm Convention
, the battle for control of Washington is intensifying as Republicans prepare to rally their base at a rare mid-cycle national convention in Dallas this week.
The Trade Desk lays off 15% of staff
The restructure is expected to affect more than 500 roles at the adtech company, which has faced intensifying competition from Amazon.
The next Cascadia megaquake could hit Oregon harder than expected
The Juan de Fuca plate beneath northern Oregon appears to be shallower than previously estimated, potentially making shaking from a future Cascadia megathrust earthquake significantly stronger. Scientists also found a deep basin beneath Tillamook that could trap seismic waves and intensify the shaking even further.
Entertainment unions intensify campaign for corporate tax handouts as film subsidy race to the bottom accelerates
As public funds bankroll corporate relocation, entertainment unions enforce the competitive framework and suppress a unified struggle against job destruction.
Texas and Iowa Senate Races Move to Toss Up; Races for Governor Also Move in Democrats’ Direction
The battle for the Senate is about to intensify ahead of the traditional Labor Day starting gun. Republicans still retain a structural advantage given the partisan challenges of the map, and Democrats still need almost every key race to break their way. But as we recently wrote, in a wave election akin to 2006, even states that President Donald Trump won by double digits could move within Democrats’ reach.
Ossoff calls Trump a ‘draft-dodging, crook president,’ intensifying his feud with White House
Sen. Jon Ossoff stood next to Arizona Sen. Mark Kelly on Tuesday and delivered the kind of anti-Trump broadside that has become a campaign signature, marking the latest round in an escalating feud with the White House.
Hurricane Hunter data reveal early signs of strengthening tropical cyclones
Nearly three decades of airborne radar observations identify four features that help storms align before they intensify
Japan's executives call for FX stability as weak yen intensify import-cost pressure
Japanese executives are increasingly warning that currency swings and a persistently weak yen pose risks to the economy, highlighting concerns that triggered last week's joint Japan-U.S. intervention to support the currency.
Bomb-thrower Dem makes shocking promise to kick Schumer to curb during Senate debate
Seth Moulton vowed not to support Chuck Schumer as Senate leader, intensifying a Democratic Party clash between younger candidates and establishment.
Tiny aerosol particles could supercharge tropical storm clouds
Scientists discovered unusually high water-vapor supersaturation inside deep tropical clouds, creating conditions in which tiny aerosol particles could intensify storm updrafts. The finding suggests earlier studies may have missed the effect because they were looking in the wrong types of clouds.
UN, scientists warn that strong El Nino will add fuel to ‘a planet already on fire’
The United Nations warns that a strengthening El Nino is intensifying global weather extremes and is adding fuel to a planet that it says is already on fire.
OpenAI cuts prices on smaller models as businesses scrutinize AI spend
OpenAI slashed prices of its low- and mid-tier AI models on Thursday, a move that may intensify competition in the industry as U.S. companies battle cheaper Chinese rivals for customers increasingly wary of the technology's ballooning costs.
Facing Political Attack and Falling Enrollment, Colleges Take the Fight to … Each Other
As Americans have fewer children, competition is intensifying among institutions and recruiters for a dwindling pool of students.
Canada ready to ‘intensify’ trade talks as Trump orders new tariffs
PM Mark Carney says Canada has made proposals to resolve dispute as tariffs are due to be imposed on wide range of goods
Proposed changes to Protect College Sports Act would allow conference expansion -- with a catch
As negotiations on the college sports bill intensify ahead of a possible floor vote on the Senate floor later this month, sources tell CBS Sports that Power Four leagues would still have a pathway to expand
Domino's misses quarterly sales, profit estimates on weak demand, competition
Domino's Pizza missed sales and profit estimates for the second consecutive quarter on Monday, underscoring pressure from weak demand, intensifying competition and macroeconomic uncertainty.
Brent oil tops $90 as US, Iran intensify attacks in Middle East
Oil prices jumped 3% on Monday, with Brent surpassing $90 a barrel, as the United States and Iran expanded attacks in the Middle East that have curbed energy shipments in the Strait of Hormuz.
'Support us' | Madeira businesses feel strain as road construction projects intensify
Major road projects in Madeira are disrupting traffic and frustrating business owners who say construction is keeping customers away.
Fetterman lays out ‘red line’ over leaving Democratic Party: Israel
Sen. John Fetterman bluntly warned on Thursday that he would leave the Democratic Party if it adopts an anti-Israel policy — one of his most direct threats yet amid the first-term Pennsylvanian’s intensifying battle with progressives over the direction of their party.
Health concerns over the Boyle Heights fire intensify as smoke continues to flow into neighborhoods
Health concerns intensify over Boyle Heights fire as LA officials say smoke will blanket city for 3 more days
“Criminal Approach to Politics”: Trump Ally Abelardo de la Espriella Wins Colombian Presidency
Right-wing Trump ally Abelardo de la Espriella has clinched a narrow victory in Sunday’s runoff presidential election in Colombia, defeating leftist Senator Iván Cepeda, an ally of current President Gustavo Petro. De la Espriella ran a fearmongering, “tough-on-crime” campaign, promising to build mega-prisons inspired by El Salvador’s authoritarian President Nayib Bukele, to bomb “narcoterrorist camps” and to abandon Petro’s peace efforts. His reported victory is also a win for U.S. President Donald Trump, whose administration is waging an intensifying “war on drugs” across Latin America, targeting left-wing leaders like Petro with false allegations and threats of military intervention. “De la Espriella clearly represents a criminal approach to politics: lying, propaganda, coordination and collusion with criminal narcotrafficking, restriction of rights, and money laundering,” says longtime Colombian activist Manuel Rozental. With his victory, says Rozental, “We expect to have military operations and a U.S. intervention within the country. We expect to have human rights abuses. We expect to have militarization. And it’s all for the extraction of resources and the link of drug trafficking to the U.S. government, U.S. interests and global mafia.”
Celtic move for defenders Smajlovic & Saracchi
Celtic and Olympiacos have had bids of £3.5m for centre-back Zinedin Smajlovic rejected by Sandefjord, who want closer to £4.3m for the 22-year-old. Meanwhile, Celtic are set to intensify talks with Boca Juniors over a permanent deal for Marcelo Saracchi after the 28-year-old left-back was told by head coach Rodolfo Arruabarrena he is not in his plans after his loan to the Scottish champions. Reported Celtic transfer target Soufiane El-Faouzi is poised to sign a new contract with Schalke until 2030 that will hand the 23-year-old midfielder an annual salary of nearly £1m.
Exclusive: Trump administration ramps up effort to revoke citizenship from naturalized Americans
The Trump administration plans to file at least 250 denaturalization cases by October, significantly intensifying its effort to revoke citizenship from people naturalized in the United States, according to a senior Justice Department official.
Scientists warn of record heat, threats to climate monitoring
Planetary heating is intensifying and key climate indicators are deteriorating, top scientists said Thursday, warning
Ohio Medicaid Program Suspends 49 Home Health Providers Amid National Fraud Crackdown
As federal officials intensify scrutiny of Medicaid-funded home-based care, Ohio has become the latest state to take aggressive enforcement action against
Elections to top science bodies test Croatia’s gender equality in research
Croatia’s track-record on gender equality in science has been both questioned and lauded in recent months, following both bad and good news on the topic. On the one hand, a senior awards committee was announced without a single woman researcher included. On the other, the national science academy welcomed its first cohort of fellows with more women than men.Members of the committee, which gives national awards recognising scientific achievement, are proposed by the ministry of science and endorsed by the parliament. The current line-up does include a woman, but she is culture minister Nina Obuljen Koržinek rather than a researcher. Even then, she didn’t make it into the photograph released to announce the appointments on April 16. “The image speaks a thousand words,” says Tanja Rudež, a science journalist for Jutarnji List newspaper. “I am surprised that none of these men, all well-known scientists, saw a problem with the fact that there was not a single successful female scientist on the committee,” she told Science|Business.Ivan Đikić, a prominent Croatian biochemist based at Goethe University Medical School, commented on LinkedIn that the news illustrated a “sad truth” about the state of science in Croatia.“It [. . .] reveals a system where women, despite contributing a substantial share of high-quality, internationally competitive science, are systematically excluded from the very processes that determine recognition and influence,” he wrote. Some 60% of researchers in Croatia are women, according to the Croatian Bureau of Statistics, and they perform well in international competitions. For example, of the 12 European Research Council (ERC) grants awarded to Croatian researchers, seven went to women.“So how is it possible that decision-making bodies are still dominated by men over 60, while not a single female ERC laureate is involved in the selection process?” asked Đikić. “This is not a marginal oversight; it is a structural failure.” The ministry of science did not reply to a request for comment. The awards committee is not unusual. For example, a scientific advisory body announced by the ministry of demographics in April comprises 35 men and five women. The board of the Croatian Science Foundation, newly appointed by the parliament, is a little better, with five men and two women, but still unequal. “This is especially significant because such bodies do not merely distribute prestige. They shape research priorities, funding allocation and long-term scientific development,” Marija Lugarić, chair of the parliament’s committee on gender equality, told Science|Business. “Representation here matters not only symbolically, but materially.”Referring to the awards committee and the board of the science foundation, Lugarić says that while both bodies were appointed by parliament, neither met the minimum 40% gender balance threshold that Croatian law and EU guidelines expressly recommend for public bodies.Đikić wants to see EU institutions put pressure on the government to ensure basic standards of fairness, transparency and democratic governance in science policy are met. “Meaningful change will not come without pressure,” he wrote. “It must intensify both within Croatia and at the level of European institutions. Anything less undermines the credibility of Europe’s commitment to excellence and inclusion in science.”Rudež also underlined the importance of talking and writing about this topic, “because public opinion in Croatia does influence changes in the status and visibility of women in science.”The European Commission has not yet responded to a request for comment.Good news from the academyA more positive story came from the Croatian Academy of Sciences and Arts on 21 May, with the announcement of seven new women fellows and five men. This is the first time in the academy’s 165-year history that women have outnumbered men in a new intake.One of the new fellows, two-time ERC grantee Iva Tolić, credits the academy leadership with trying to be more modern and inclusive, representing the whole community better. “The academy is really aware that so far, before this election, there were very few women,” she told Science|Business. “So, they are actively trying to make this more equal.”Related articlesExplained: How the MSCA is close to achieving gender balanceCall for EU to leverage academic freedom in global talent raceRudež is more cautious, noting that despite the academy’s “breakthrough this year [. . .] it is still a predominantly male institution, with only 18% women.”This reflects a wider imbalance in Croatia’s research landscape. “The key levers of power in science are still in the hands of men,” she went on. “For example, all 14 rectors of private and public universities are men.”Similarly, Lugarić says a structural glass ceiling still exists in Croatian science, which is “most visible precisely where power is exercised.”She cites data from the Commission’s She Figures 2024 report, which shows that Croatia ranks second in the EU for gender equality in research and innovation overall, with an equality index of 79.6 out of 100. It is in the top five for women’s career advancement, participation in research; representation across all research sectors and for scientific publications.In stark contrast, it ranks second to last when it comes to women in decision-making positions in science. “This is not a coincidence,” Lugarić says. “It is a structural pattern.”Informal barriersThe persistent under-representation of women in the highest structures of Croatia’s academies, boards, award committees and leadership positions is not down to formal barriers, Lugarić says, but arises from more subtle obstacles such as “informal networks, persistent expectations regarding traditional gender roles and the unequal distribution of care responsibilities.”Tolić would like to see more support for young women in terms of affordable housing and child support, and higher salaries. Currently, she says, salaries in science stay low for the first 10-15 years, while housing and spaces in kindergarten are limited and expensive. “You have to work a lot, you get very little money, so it’s not great to have a family in this situation,” she says.But despite the challenges, Tolić is optimistic, saying that gender equality in research in Croatia is “definitely improving and going in the right direction.” The situation is particularly promising in biology, she adds, where most full professors, heads of department and deans of faculties are women. Lugarić, too, see the glass ceiling “very slowly, cracking,” and cites the academy election as an example that structural change is possible. Yet the situation in the national awards committee is a “stark reminder that without a conscious, systemic commitment to gender balance, progress will remain slow and uneven.”
Gravity Waves From Super Typhoon Sinlaku
Satellites observed striking upper-atmosphere phenomena generated by an intensifying tropical cyclone.
Delaney Hall protests intensify as far-left activists, ICE supporters converge in New Jersey
Communist activists, far-right group clash outside Delaney Hall in Newark, transforming the protest into a broader political spectacle.
Rumour: Persona 6 Protagonist Leaks Catch Fans Off Guard, Reveal Whispers Intensify
Is it finally happening?
Iran: Mass arbitrary arrests and political executions mark intensifying repression
Iranian authorities are using the cover of what they call “wartime conditions” to intensify their repression of dissent through mass arbitrary arrests, accelerated grossly unfair judicial proceedings, politically motivated executions, harsh prison sentences, and asset confiscations, Amnesty International said today. Since the unlawful military attack launched by the USA and Israel against Iran on 28 […]
Trump Doctor Visit Renews Health Scrutiny as 80th Birthday Nears
President Donald Trump’s upcoming medical examination is intensifying health-related scrutiny that has surrounded him ever since his first campaign for the nation’s highest office more than a decade ago.
Attacks on Ebola centres intensify in eastern DRC amid outbreak fears
Anger and mistrust growing over Ebola burials as traditions clash with medical response to prevent spread.
Congress increases scrutiny into sports betting, prediction markets
Congress is intensifying its scrutiny of sports gambling and prediction markets amid a wave of scandals in professional and collegiate sports that have raised c
Lawmakers zero in on sports gambling regulation as scandals boom
Congress appears poised to intensify its scrutiny of major sports leagues and their gambling partners in response to a growing number of scandals involving illicit&nbs…
Congolese report constant burials as deaths in new Ebola outbreak reach 80
BUNIA, Congo — At least 80 deaths have been reported in Congo's new Ebola disease outbreak in the eastern Ituri province, authorities said, as health workers raced Saturday to intensify screening an...
CMS announces 6-month enrollment moratorium on home health and hospice providers
The Centers for Medicare & Medicaid Services today announced a six-month nationwide moratorium preventing enrollment of new home health agencies and hospice providers, effective immediately. CMS said that the moratorium is part of Vice President JD Vance’s Anti-Fraud Task Force and that the agency will use this time to intensify anti-fraud efforts within the sector.
Efforts to game the 2026 election intensify as Republicans draw new maps
While the national mood seems to be veering away from President Donald Trump as his popularity drops, Republicans are trying to squeeze every possible advantage out of a recent Supreme Court decision.
Goose Island traffic worsens amid bridge closures, business leaders call for solutions | ChicagoLIVE
Traffic congestion on Goose Island is intensifying as nearby bridge closures create major bottlenecks along Division Street and Elston Avenue.
Politics just got even more partisan in the US
The gutting of the Voting Rights Act by the Supreme Court will intensify the fight over redistricting
State redistricting battles intensify following U.S. Supreme Court ruling on Voting Rights Act
A Supreme Court decision striking down a majority Black congressional district in Louisiana has amplified an already intense national redistricting battle. Here’s a look at how some states are responding.
Pentagon orders withdrawal of 5,000 U.S. troops from Germany as Trump escalates feud with Merz
The Pentagon confirmed the withdrawal of approximately 5,000 U.S. troops from Germany as tensions between Trump and Chancellor Merz intensify.
Trump just replaced his surgeon general pick and it could change what you’re told about your health
After a year of delays, a new nominee is stepping in as fights over vaccines and public health intensify.
Spring practice ends without answers as Alabama, Florida, Tennessee QB races intensify
How this SEC trio is analyzing each of the QB1 candidates following the spring
Volkswagen's Cisek on China Business
Volkswagen is accelerating its China strategy by deepening partnerships with local technology and electric vehicle makers, including Xpeng, as it faces intensifying competition and a prolonged price war. The company is pushing greater localisation across manufacturing, R&D and product development to shorten vehicle cycles and cut costs. The strategy comes as China's auto market shifts toward replacement buyers and faster innovation, putting pressure on foreign carmakers to adapt quickly. Robert Cisek, Passenger Cars Brand China CEO at Volkswagen, spoke with Stephen Engle on Insight with Haslinda Amin from the Beijing Auto Show.
Johnson faces political gauntlet as legislative fights collide
Speaker Mike Johnson (R-La.) is barreling toward a brutal end-of-the-month crunch, juggling a slate of high-stakes legislative fights with intensifying calls for one of his members to step down and…
Nick Foles Wants Eagles to Make Obvious AJ Brown Decision
With the NFL Draft nearly here, the questions about what the Philadelphia Eagles are going to do will only continue to intensify leading up to Thursday night.
Colorado lawmakers advance bill to tackle Colorado’s prison capacity issues
As lawmakers work to compete the next state budget, they are intensifying efforts to address overcrowding and capacity challenges within the Department of Corrections and related agencies — issues that have contributed to increased spending in the budget. The state Senate on Friday gave preliminary approval to Senate Bill 159, specifically designed to work on […]
‘The current system right now is unsustainable’: top economist sees a crucial crack in the economy
“The current system right now is unsustainable,” one economist said. As baby boomers age, the problems may only intensify.
Search intensifies for missing Oakland mother and business owner
The search is intensifying for an Oakland mother and business owner who has been missing for almost a month.
Flutter Entertainment Stock (FLUT) Opinions on Citi Downgrade
Citi Downgrade Triggers Alarm: Social media erupted today after Citigroup double-downgraded Flutter Entertainment to sell, citing mounting U.S. business risks for its FanDuel unit. Users dissected concerns over slowing growth, intensifying competition, and potential regulatory hurdles. The stock tumbled in premarket trading amid the fresh bearish call.Profitability Doubts Mount: Conversations highlighted slashed EBITDA forecasts and reduced buyba
Scientists discover hidden ocean methane source that could worsen global warming
Scientists have discovered that methane in the open ocean is produced by microbes under nutrient-poor conditions, solving a long-standing mystery. As warming oceans reduce nutrient mixing, these methane-producing microbes may thrive. This could lead to increased methane emissions from the sea. The result is a potential feedback loop that could intensify climate change.
Thinking Machines Lab loses another founding member to Meta
Meta has hired another founding engineer from Thinking Machines Lab as the AI talent wars intensify. The startup is still rapidly expanding.
Thinking Machines Lab loses another founding member to Meta
Meta has hired another founding engineer from Thinking Machines Lab as the AI talent wars intensify. The startup is still rapidly expanding.
Transboundary Water Management in the MENA: Politics and Prospects
Transboundary water scarcity in MENA is intensifying geopolitical tensions, making cooperation, water diplomacy.
Worried about the midterms, Republicans mobilize rural Virginia voters against redistricting
Republican groups are mounting an intensifying, 11th-hour campaign to mobilize rural voters ahead of Virginia’s April 21 referendum to redraw its US House maps. At stake are as many as four US House seats Democrats want to redraw in their favor for the midterms. To maximize Democratic advantage, the map would put wealthy Washington, DC, suburbs in the same districts as farm communities 90 miles away, including in one misshapen district nicknamed the “lobster claw.”
Ocean eddies are amplifying climate extremes in coastal seas, study finds
New research reveals a powerful yet overlooked driver of climate change: Intensifying ocean eddies.
Opinion: Utah’s volatile inner-party politics
Turmoil in the Mideast and the nation’s economy are intensifying fissures between parties and within them. What does this mean for Utah politics?
Atlético Madrid ‘astounded’ by Barcelona’s refereeing complaints
The fallout from Barcelona’s defeat to Atletico Madrid continues to intensify, with the Madrid-based club now responding to the actions taken by Barcelona following the controversial encounter.After...
Trump is trying to build a massive voter database. Election officials are afraid of what he’ll do with it
The Trump administration is intensifying its campaign against alleged voter fraud, taking new steps toward building a national citizen database and ramping up its hunt for suspected noncitizen voters — all under the banner of “election integrity.”
Scientists trap light in a layer 1,000x thinner than hair
Researchers have created a nanoscale structure that traps infrared light in a layer just 40 nanometers thick—over 1,000 times thinner than a human hair. By using a unique material with exceptional light-bending properties, they can confine and intensify light far beyond previous limits. This setup also dramatically boosts light conversion effects, turning infrared into visible blue light. The advance could pave the way for smaller, faster photonic technologies.
A massive arctic thaw is unleashing carbon frozen for thousands of years
A sweeping new study reveals that as Arctic permafrost thaws, it is dramatically reshaping rivers and releasing vast amounts of ancient carbon that had been locked away for thousands of years. By analyzing decades of high-resolution data across northern Alaska, scientists found that runoff is increasing, rivers are carrying more dissolved carbon, and the thawing season is stretching further into the fall. This carbon eventually reaches the ocean, where some of it turns into carbon dioxide, intensifying global warming.
Trump’s threats of targeting water plants in Iran, a potential war crime, alarm Gulf allies
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New dispute emerges around Subnautica 2’s early access release
Lawyers for the ousted—and now partially reinstated—leadership team of Unknown Worlds, the studio behind Subnautica 2, are crying foul over news that the game will be released into early access in May. The release announcement earlier this week was made improperly, potentially “damaging the game and sowing additional confusion among the Subnautica community,” the lawyers said in a letter sent on Tuesday to Vice Chancellor Lori Will of Delaware’s Court of Chancery. In their letter, the lawyers also floated the idea of asking Will to find Krafton in contempt of the court’s ruling. The letter was sent just one day after Will’s bombshell ruling that publisher Krafton had breached its contract with Unknown Worlds’ executive team, when it fired them last June. The new issue isn’t necessarily the May early access timeframe, but how the news was announced. The letter and Krafton’s response have not been previously reported. A quick recap of prior events: Subnautica 2 is an unreleased, underwater survival adventure and the most-wishlisted game on Steam. Last year, longtime Unknown Worlds CEO Ted Gill, along with studio co-founders Charlie Cleveland and Max McGuire, were fired by Krafton. They swiftly sued, saying the publisher had terminated them to avoid paying out up to $250 million in potential performance-based bonuses. The studio leaders had hoped to earn that with an early access release of the game, which Krafton had blocked. The publisher argued in court that Subnautica 2 wasn’t ready, which the ousted execs disputed. On Monday, Will ruled that Krafton had violated its contract, firing the execs to avoid the performance payouts, and that it had to reinstate Gill and give him full authority over any early access release for Subnautica 2. On Tuesday, IGN reported on a new memo issued that day to Unknown Worlds staff by Steve Papoutsis, the executive Krafton had put in charge of Unknown Worlds after the 2025 firings. In the note, Papoutsis said that Subnautica 2 had passed a key development milestone “last week” and that he and Krafton had determined the game “is ready for Early Access release in May.” This news appeared to catch the lawyers for Gill, Cleveland and McGuire by surprise. On Tuesday night, they sent a letter to Will expressing “serious concerns” about whether it would be possible to forge an agreement with Krafton consistent with the judge’s order. Papoutsis’ memo was a problem, they wrote. He didn’t have the authority to declare anything about Subnautica 2’s release. As of 9am ET on Monday, March 16, the effective date of Will’s order, Papoutsis wasn’t CEO of Unknown Worlds. Gill was. And, per Will’s order, only Gill could make Subnautica 2 release decisions. They continued: Krafton self-servingly announced the launch without any regard to its impact on the game, the team, or the community—let alone this Court’s Opinion. Announcing the release of a game is momentous, and it is typically accompanied by significant marketing activity, fanfare, and community coordination. And most importantly, the announcement is carefully designed to maximize excitement for the game. That entire process was supposed to be driven by Mr. Gill. However, in defiance of the Court’s Opinion, Krafton has now taken that away, further damaging the game and sowing additional confusion among the Subnautica community. The lawyers speculated that Krafton had “intentionally leaked” Papoutsis’ memo and then issued an official statement to confirm the leak. Game File is a reader-supported publication. My reporting is only possible through support from readers like you. To support my work, consider becoming a free or paid subscriber. Subscribe On Wednesday, lawyers for Krafton defended their client in their own letter to vice chancellor Will, saying nothing they did violated her order nor showed contempt: Papoutsis’s message was simply celebrating the UW employees’ efforts toward a past event: Krafton’s pre-Opinion determination that Subnautica 2 was ready for Early Access release. There was nothing improper about conveying the results of the milestone review or thanking the development team for their dedication and talent. They added that Gill could still make his own call about Subnautica 2’s release: In his role as CEO, Gill will be able to assess independently his views on the state of Subnautica 2 and the appropriate release schedule; nothing in Papoutsis’s message alters Gill’s authority or discretion. Vice chancellor Will has not responded to the letters and doesn’t necessarily have to. Both parties were previously ordered by Will to confer this week and submit a proposed judgment consistent with her ruling. The letter from Gill’s attorney’s this week doesn’t indicate whether he would or would not support a May release for Subnautica 2. But it could limit his options. And, if Gill’s lawyers are right, the lack of marketing fanfare around the leak of the May date could dull the launch of the game. Any harm to Subnautica 2’s launch is an extra sensitive issue given the context of the legal dispute: millions of dollars of payouts are on the line, tethered to the scale of the game’s initial performance. In her ruling on Monday, Will noted that there was obvious “bad blood” between Gill’s side and Krafton but that the two would need to work together: “They can—and must—act in good faith to navigate their remaining contractual relationship.” Item 2: A new kind of couch co-op game A highlight of GDC each year is the Alt.Ctrl showcase that features games played with extremely experimental controllers. Perusing this year’s offerings last Friday, I found a game controlled with giant scissors, another with big toothbrushes and one that amounted to dumpster diving. My favorite was Pivot, a co-op game about collectively maneuvering a couch. It was developed by students at the University of Utah’s masters of arts and engineering games program. Players lift and tilt the physical couch in order to control the position of a virtual one. That virtual one is moving through an obstacle course on-screen, while being pursued by a giant skull. Developer Nishant Verma told me at GDC that the couch is made of styrofoam (this became more evident as I watched!) and that the name was a riff on an episode of the sitcom Friends. Item 3: In brief… 🚫 Ubisoft is laying off more than 100 workers at its Red Storm studio, as the North Carolina location known for decades for its Tom Clancy games, ceases in-house game development, VGC reports. 👀 On Monday, Nvidia’s revealed its DLSS 5 AI-driven graphics technology that purports to improve game graphics… and it has been roasted about it by the media and the online gaming public for the remainder of the week. The tech changed the faces of characters in footage from Resident Evil Requiem, Hogwarts Legacy and EA Sports FC, drawing accusations of giving carefully art-directed games the generic look of AI “slop.” Nvidia CEO Jensen Huang had said on Monday that “DLSS 5 is the GPT moment for graphics—blending handcrafted rendering with generative AI to deliver a dramatic leap in visual realism while preserving the control artists need for creative expression.” By mid-week, Huang was telling Tom’s Hardware that the new tech’s critics were “completely wrong” because game-makers could still “fine-tune the generative AI” to suit their game’s aesthetics.
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