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There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
21ALIVE SPORTS DIGITAL EXCLUSIVE: Colts fire Chris Ballard, Homestead girls basketball ineligible for SAC title
Learn more about all the big sports news from the Colts firing General Manager Chris Ballard to how Homestead girls basketball is no longer in the running to win an SAC conference title.
Brewers Made Right Call Keeping Henderson Over Skubal
Prioritizing long-term stability over a blockbuster trade, the Milwaukee Brewers’ front office gambled on homegrown talent, which has them chasing their first World Series.
Huntington startup creates landmark-inspired pajamas and gifts
Huntington-based Oyster and Arrow creates hand-illustrated pajamas and gifts inspired by Long Island landmarks. Founded by Emily Greany, the company emphasizes local coastal motifs and has grown to 25 retail partners, with wholesale driving most of its revenue. The brand aims to expand along the East Coast while maintaining personal connections.
Former Oregon QB Bo Nix Faces Uncertain Future With Broncos
Lingering injuries and a mid-season offensive shift have stalled the former first-round pick's momentum, forcing Denver to weigh his long-term potential against a massive looming contract extension.
Scientists discover dangerous water oscillations between Lake Varna and Black Sea
For years, pilots have observed strong and unusual currents in the 2.4-kilometer-long (1.5-mile-long), 300-meter-wide (984-foot-wide) canal connecting Lake Varna with the Black Sea. Maarja Kruusmaa, an ...
Pep Chavarria Injury Status for Chelsea vs Tottenham Confirmed
Xabi Alonso has been nursing some injuries since his arrival at Chelsea. The international break provided a good break in play to get a number of his key men back fit including Moises Caicedo, Cole Palmer, and Joao Pedro. The good times only lasted so long as Reece James ended up getting surgery over a …
Pomegranate for skin health: exploring nature's potential
Despite pomegranate’s long history as both a food and a traditional remedy, consumers in today’s nutricosmetics market are seeking indisputable evidence of its efficacy
Fremantle Global Entertainment Exec Chris O’Dell Retires After 19 Years At ‘Got Talent’ Maker
Chris O’Dell, one of Fremantle’s longest-serving entertainment execs, is retiring from the Got Talent and X Factor company. He has been at RTL-owned Fremantle since 2007 and left just shy of 20 years ...
Toys inspire business owner’s lifelong career in Bethel
The Toy Room team celebrating the store’s 10th anniversary are: (from left) top row, Ryan Wilson, Kim Wilson; middle row,
Postpartum recovery may influence long-term maternal aging and health
Jesse Poganik, PhD, of the Division of Genetics within the Department of Medicine at Mass General Brigham, is the senior author of a paper published in Trends in Endocrinology & Metabolism, "The Postpartum Recovery Window as a Determinant of Maternal Aging." Stephen Albright, formerly of Mass General Brigham, is the lead author.
Have your say! Gregor Kobel nominated for special award
Alongside Kobel, Lany Bäcker (SGS Essen), Said El Mala (1. FC Köln), Vanessa Fudalla (Bayer Leverkusen) and Ibrahim Maza (Bayer Leverkusen) are also nominated. Since 2007, the state of North Rhine-W...
Il Volo celebrates nearly 20 years of musical harmony
Longer than many marriages and most rock bands, the Italian singing trio Il Volo have been together for almost 20 years. They’ve gone from teenagers to 30-somethings while selling more
Longtime jeweler revives former store, jewelry business
The proprietor of a former estate jewelry store that was open for about a decade in the 2000s has reopened it with some eager apprentices.
Maqui Berry: Health Benefits, Nutrition, and Uses
Maqui berries contain anthocyanins and other polyphenols studied for their antioxidant activity and effects on inflammation, glucose regulation, and eye health. Human trials suggest possible benefits for postprandial blood glucose and dry-eye symptoms, but evidence for healthy aging and long-term safety remains limited.
Muncy Delivers Resilient Season as Dodgers’ Longest-Tenured Player
Max Muncy remained a key contributor for the Los Angeles Dodgers in 2026, while establishing himself as one of the club’s most experienced leaders.
Vanderbilt Health-led team maps gene variants that can cause sudden death
Vanderbilt Health researchers have created a “map” of 1,757 genetic variations that can trigger a life-threatening heart rhythm disorder called long QT syndrome.
WhatsApp starts testing long-awaited scheduled messages on iPhone
After years of waiting, WhatsApp is finally making one of its most-requested messaging features available to select iPhone beta testers.
Populous and Brooklyn Sports & Entertainment Debut Phase Three of Barclays Center Transformation
Brooklyn-inspired hospitality spaces and a reimagined fan arrival experience advance a long-term vision for the arena.——–A reimagined 9,000-square-foot hospitality destination was also debuted and inspired by the layered evolution of Brooklyn’s Dumbo neighborhood and Barclays Center’s tradition of celebrating the borough through thoughtfully designed spaces. Steel trusses span the high ceilings, while brick and concrete finishes […]
What does voter suppression have to do with health?
Public health researchers have long examined how societal forces can shape health outcomes. Decades after redlining was outlawed, for example, researchers continue to document its lasting effects on life ...
Fire damages 75-year-old Collierville business, kills beloved store pet
A Thursday night fire destroyed Russell’s Farm Supply Co. at 136 S. Center St., killing the store’s longtime resident parrot, Popeye. No other injuries were reported.
Virginia State Senator L. Louise Lucas charged in public corruption case
The 82-year-old surrendered to authorities to face charges Thursday, the Justice Department said. She was charged along with a half-dozen others.
JJ Watt Named CBS Sports’ New Lead NFL Analyst in Multi-Year Deal
JJ Watt, the former defensive end, will take on one of the biggest on-air roles in sports after officially being named the new lead NFL analyst for CBS Sports, being handed the post following the exit of his predecessor, Tony Romo. Watt will continue to call CBS’ top games alongside Jim Nantz and Tracy Wolfson …
OPINION: Miami Heat Should Target Free Agent Shooting Guard
Following a dismal long-range shooting performance on opening night, the Miami Heat could look for a veteran marksman to restore the team's perimeter threat.
Ashley Graham joins Business Insider's The Long Play on October 29
Ashley Graham will take the stage at The Long Play, Business Insider's inaugural flagship event taking place October 29 in New York City.
Spurs arrive Thursday in Austin for exciting sports weekend
In addition to the defending Western Conference champion's matchup with Houston, Austin is hosting the F1 US Grand Prix and the Longhorns' clash with Ole Miss.
With 10 cats and a cowboy hat, Alfred Robles is building his comedy career
Los Angeles comedian Alfred Robles looks back on a breakthrough year that included opening for Gabriel Iglesias and Jo Koy at SoFi Stadium and releasing his first hourlong special, “El Cowboy.”
Olive Garden, Long Horn Steakhouse: Check out 6 Kyle business updates
The city of Kyle is seeing new developments from Olive Garden and LongHorn Steakhouse, a new skatepark opening, a shelter partnership and recent closures.
Longtime Cincinnati and West Virginia men's basketball coach Bob Huggins dealing with 'progressive cognitive condition'
Huggins won nearly 400 games at Cincinnati and almost 350 games at West Virginia.
Wipes Do Not Belong In Pipes
The City of McAllen is calling on residents to stop flushing wipes and other non-flushable items down the toilet. Products labeled “flushable” can still cause serious problems in the wastewater system, contributing to blockages, equipment damage and costly repairs that can be prevented with proper disposal.
Vikings Given 'Reality Check' on Latest Trade Deadline Rumors
Minnesota’s undefeated start sparks aggressive trade speculation, but experts warn the front office to prioritize long-term assets over fleeting rentals to sustain this unexpected championship window.
Apple's iPhone Duo hits stores today with limited supplies and long lines
The iPhone Duo goes on sale Friday, but in-store supplies will be limited.
How a Miller School of Medicine Student Uses Comics to Explore Health and Belonging
Medical student Iris Hyun-A Kim uses comics to explore how identity, culture and community shape health, illness and belonging.
Heat’s Giannis Antetokounmpo reveals where chemistry stands with Bam Adebayo
Are the two Heat stars getting along?
What's that 1912 home on Commercial in south Salem turning into?
Crews remodeled an office space and are building a coffee shop on the east side of the property along Commercial Street in south Salem.
Pope hope, that’s entertainment, and getting ahead in the CIA
Happy Friday friends, I want to start by just breathing for all of us a big long collective sigh of relief at the news this week that the pope’s doctors have basically blown the all clear for Leo’s health. Going from knowing nothing to him declaring to the world he needed surgery, to a cancer diagnosis, to bouncing out of the hospital in barely even days, to ringing the bell in less than two weeks is whiplash inducing. But in the best possible way. We are living in a world in which the Roman pontiff, by dint of history, biography and circumstance, is once more at the epicenter of global affairs. Not just conversations about religion, or Christian and post-Christian values, but the bleeding edge of the most pressing issues of human affairs. Think I am exaggerating a touch? Consider the images of the crowds who greeted Leo in Paris just weeks ago, and juxtapose them with the absolute photo negative scenes unfolding there recently. Ask yourself how many world leaders are talking about AI right now and directly citing the pope as they do so. Try to name a country who has had as many top-ranked diplomats in and out of both Russia and Ukraine in the last three years as the Vatican has in the last three months. It has been fascinating to watch Leo XIV emerge as not just a kind of pop culture reference point or totem to be cited (Francis was often name-checked this way) but as a kinetic force in global conversation. Given the state of things, we need global figures of gravitas and values, even better if they have real wisdom behind what they are saying. So news of Leo’s illness was, it seemed to me, a tremor with potentially Richter Scale implications. That not only has the worst not come to pass but instead we’ve had the best of outcomes announced is something to really be grateful for. Humanity, it seems to me, is entering one of its irregular but cyclical phases where the pace of change — technological, social, and geopolitical — outstrips the ability of previously settled norms and received wisdom to cope. Such periods – and I think the first decades of the last century were a similar such time – throw into question the viability of all kinds of institutions. And many of ours have been straining to breaking point for a few years now. The papacy has the power and the potential to be a steadying pole in all of this. That’s my hope, anyway. It’s a lot to freight the office with, though it is arguably its ultimate purpose from its founding, to be a steadying rock on which all that matters can be anchored. It’s also, of course, an intolerable weight of responsibility to place on a single man. But I am encouraged to have hope in – and for – Leo. The apostle whom he succeeds, after all, was famously unequal to some moments, failed some tests of faith, and resiled from taking the road which led ultimately to the circus on Vatican hill. Human frailty and limitations, of health, of character, of temper, can open us to Christ, whose strength is greatest in our weakness, so St. Paul learned. That gives me hope, and I am sure it consoles Leo, too. And so I will continue to pray for him. Because we need apostles of rock right now. Here’s the news. Subscribe The News The Dicastery for the Doctrine of the Faith issued yesterday a new document “Venite ad me: Considerations on the Transmission of the Faith in an Epochal Change.” It’s not a short document, and it is at pains to stress this isn’t a doctrinal note from the dicastery, either. Rather, it brings together reflections on an important issue from the Church around the world. Some of it I actually found really rather powerful. It is, however, 25,000, which is a lot for a busy reader to get through on a weekday. So, you can read our busy reader’s summary right here. — News broke yesterday of an Oct. 22 meeting of U.S. bishops with President Donald Trump. The meeting was organized by an official at the Heritage Foundation, according to several sources close to the meeting. Video of several U.S. bishops praying in the Oval Office over President Trump was posted on social media Thursday afternoon, first by White House Communications Advisor Margo Martin, and then by the official twitter.com account of the Archdiocese of Denver. The meeting has drawn sharp criticism because of its proximity to the upcoming midterm Congressional elections, in which Democrats are widely expected to win control of the House of Representatives, while control of the Senate remains closely contested. Sources close to the bishops’ conference told The Pillar that some USCCB senior officials were surprised by the existence of the meeting when video of it first emerged online. And a source close to conference president Archbishop Paul Coakley of Oklahoma City told The Pillar that the archbishop was “deeply frustrated” by the occasion of the meeting. An official conference spokesperson told The Pillar that the meeting was “not organized with or by the USCCB” and was “not affiliated with the conference.” You can read the whole story here. — The next National Eucharistic Congress will be held in Indianapolis in 2029, a return to the city that hosted the last gathering in 2024. You read it here first. By here, I don’t mean this newsletter, I mean at The Pillar. We broke the story this week. It’s a big deal, in as much as the last congress was a roaring success and the next installment has the potential to be a real focal point for evangelizing efforts in the coming years. Read all about it here. — As Pope Leo prepares for the longest trip of his pontificate, Church leaders in Uruguay say the pontiff will encounter a highly secularized culture, in a country with a very different Catholic history than many of its South American neighbors. The nation has not had a papal visit since 1988, and leaders who spoke with The Pillar say it has a dire need for evangelization, even amid the prospect of a small revival in faith. This is real reporting on the Church in the country, and frankly a story you simply are not going to be able to read anywhere else. Read the whole thing. — The Archdiocese of Detroit announced this week a plan that would see the vast majority of its parish priests reassigned next summer, amid a restructuring process expected to dramatically shrink the number of parishes in the archdiocese. Archbishop Edward Weisenburger said this week that the plan “asks much of our priests,” but is a “sacrifice they are making as brothers of one, unified presbyterate.” The thing is, as JD pointed out in an analysis yesterday, pastors of parishes have a legal right to stability in office, so the only way this kind of wholesale reassignment goes ahead is if all of the archdiocesan clergy agree to resign. That creates its own kind of legal issues, though, and re-raises longstanding questions about the effectiveness of canonical due process protections for priests when dealing with coercive exercises in authority. Read the whole thing here. — More than three months after the Dicastery for the Doctrine of the Faith issued its decree declaring the excommunication of the leadership of the Society of St. Pius X, questions remain about the full effects of the society’s schism. Specifically, the DDF’s July claim that marriages witnessed and confessions heard by SSPX priests are now invalid remains contested — and it emerged this week it appears that the Vatican’s own legal experts don’t agree. You can read my whole analysis of the situation and what it means here. All I would add is that the DDF’s undeveloped, some would say unsubstantiated, claim about the invalidity of some SSPX sacraments came in their July Explanatory Note on the schismatic consecrations by the society that month. It touches directly on both papal acts of governance — indeed it purports to nullify them — and the most intimate pastoral encounters possible in a parish setting. If there is one aspect of the Francis-era style of governance I would like the curia to finally cut out, root and branch, it would be these attempts to try to effect extraordinarily sensitive legislative acts via a note. — At least a dozen French bishops have spoken out following an eruption of violence on the country’s streets Oct. 17. Not surprisingly, they unanimously condemned the violence, but the length and content of their interventions varied significantly. Several sought to distinguish between the actions of rioters and what they suggested were the legitimate concerns of peaceful young protesters. Many also evoked Pope Leo XIV’s Sept. 25-28 visit to France, suggesting it offered a powerful counter-image to the scenes of looting and destruction. A number of bishops also stressed their solidarity with law enforcement officials who struggled to contain the disorder, as well as the owners of the roughly 3,000 damaged or looted businesses. What’s the background to the nationwide unrest that the French media calls “les violences du 17 octobre”? And what exactly are the bishops saying? Read all about it here. — A Polish bishop called for the firm defense of unborn children as well as compassion for their mothers this week, as the lower house of Poland’s parliament passed two bills seeking to liberalize the country’s abortion laws. The bill on decriminalizing assistance in an abortion passed by 217 votes to 213, while the abortion in cases of fetal abnormality bill passed by 233 to 203, thanks to the government’s majority in the lower house. Both bills will now move to the Polish Senate, the upper house of parliament, where the ruling coalition has a larger majority. The fetal abnormality bill is symbolically significant because if it became law, it would effectively overturn a 2020 ruling by Poland’s Constitutional Tribunal that a 1993 law permitting abortion for a severe and irreversible disability or a life-threatening incurable disease was unconstitutional. Read the whole story here. Subscribe **[The St. Paul Center App | Bible Study On-The-Go Read and understand the Bible with St. Paul Center’s new app! With today’s leading Catholic Scripture scholars as your guides, the St. Paul Center app empowers you to read the Bible](https://stpaulcenter.com/app?utm_source=pillar&utm_medium=email&utm_campaign=applaunch)** from the heart of the Church. Download the app for free at either the Apple or the Google app stores. https://stpaulcenter.com/app That’s entertainment I have written before about my deep and sincere reservations about the celebrity exorcist subculture which has taken root in American Catholicism. And, because I am very ill at ease with the entire thing, I try to keep a weather eye on the phenomenon without being drawn into the kind of online back-and-forth which these figures sometimes generate. Earlier this week, JD noted that one such celebrity exorcist type, Fr. Chad Ripperger, has undertaken, on the request of his bishop, a year’s fast from interviews and public speaking. I’m sure that will be salutary for him, if for no other reason than that receiving with docility requests from one’s rightful ecclesiastical superiors always comes with graces. Then a second thing happened this week which caught my eye. Apparently, another fixture in the celebrity exorcist world, Fr. Carlos Martins, has initiated a lawsuit against two lay men — apparently associates of Rippenger, though I am unclear in what way, exactly — for allegedly defaming him and his ministry on a podcast. It seems the suit was initiated nearly a year ago and is now pending. At issue, I read, is that the two men described Martins on a podcast as “not who he says he is” with regard to his exorcism ministry and that he “doesn’t know what he’s talking about.” These statements Martins considers to be false and defamatory and, his suit claims, “directly affected the sale and reception of [his] The Exorcist Files book that was newly released at the time these episodes aired.” I don’t want to get too into the weeds of the details here, but a couple of things struck me about all this.
Inflation at the movies: Runtimes are longer, from 'The Odyssey' to 'You Can See Everything'
Your bladder isn’t lying | Talk 1370
Political ads on Facebook, after the Meta ban
Since 6 October 2025, Meta has no longer allowed paid advertising on political, electoral or social matters in the European Union. The company decided in response to Regulation (EU) 2024 / 900 on transparency and targeting political advertising (TTPA), applicable from 10 October 2025, the requirements of which it considers "impossible to apply '[1, 2].
Judi Dench says worsening eyesight means she can no longer act
LONDON, Oct 22 (Reuters) - British actress Judi Dench said her eyesight had deteriorated to the point that she could no longer act on stage or in films.
International virtuoso returns to Grand Piano Series
“What long lines, what concentration, what focus, and all seemingly effortless.”
Sixth in Kona: Sam Long's Performance and the Science Behind the Build
How metabolic testing helped inform the training, pacing, and fueling decisions behind a sixth-place Ironman World Championship finish.
A tiny defect in a crystal reveals a big quantum surprise
Researchers have solved a long-standing challenge in understanding how tiny defects in materials like diamond and silicon carbide behave when exposed to light. Their new computational method revealed a surprisingly important energy-loss mechanism in silicon carbide that scientists had previously underestimated. The finding helps explain a mystery that has puzzled researchers for years and could improve the design of quantum computers and sensors.
Toledo residents share concerns about long-term health impacts from chemical leak
Exposure risks might have died down, but there are concerns about what living through the chemical leak means for future health outcomes.
Valve Developer Mistakenly Mentions Rumored Half-Life 3 Codename
A Valve developer mistakenly slipped up and made mention of Half-Life 3's long rumored codename during a recent conference.
The percentage of people without health insurance is growing
The percentage of working-age adults without health insurance has increased in the past two years, largely because many people can no longer afford Obamacare coverage after Congress allowed federal subsidies to expire at the end of last year. The uninsured rate for adults ages 19-64 rose to 11.2% this year, up from 8.9% in 2024, […]
Hot 97 DJ Funkmaster Flex gets into fight at Knicks game
NEW YORK — Funkmaster “Funk” Flex was caught throwing down during the Knicks’ season-opening game at Madison Square Garden Tuesday night. Flex, a rapper and the long-running radio host of
Apple must open iPhone to alternative app stores in Australia
An Australian federal judge has ordered Apple to make sweeping changes to its App Store rules following a years-long antitrust battle with Epic Games.
H3 Podcast on Indefinite Hiatus After Hila Klein Announces Separation
The H3 Podcast is on indefinite hiatus after Hila Klein said her husband Ethan had an affair and the crew said it will no longer work with…
Selma Blair no longer uses alcohol to cope with MS symptoms
Selma Blair revealed that she used alcohol when she was younger to cope with MS symptoms during an episode of 'The Jenny McCarthy Wahlberg Show,' filmed before the actor was arrested Oct. 11.
Vanderbilt mourns loss of laboratory legend Howard Price
Howard Price, a technical supervisor in the Department of Pathology, Microbiology and Immunology, and with 67 years of employment, the longest serving member of the Vanderbilt Health family, died Oct. 12. He was 85.
“The View” stars compare Megyn Kelly to ‘fungus’ for shaming Christina Applegate amid MS misdiagnosis: ‘Are you crazy?’
Whoopi Goldberg tore into Kelly for saying Applegate was “crying now because I guess she no longer gets to be the face of this disease.”
Dr. Christopher Li shares vision for Public Health Sciences Division
Longtime Fred Hutch epidemiologist Dr. Christopher Li, who joined the center in 2002, has been promoted to senior vice president and director of the Public Health Sciences (PHS) Division.
Rams Get Long-Awaited Myles Garrett Injury Return Timeline
Los Angeles Rams defensive end Myles Garrett is likely to return to practice from his knee injury before Week 8, per ESPN's Ian Rapoport. The post Rams Get Long-Awaited Myles Garrett Injury Return Timeline appeared first on LA Sports Report.
Something smells different as scientists send aromas over the internet
One day, you may be able to easily smell what you are looking at when browsing online. Sending smells over the internet has long been a dream, and while it may seem far-fetched, researchers have now taken ...
Teresa Rand named News-Journal's 'Most Influential Woman in Business'
Shades of pink filled a conference room in The Shores Resort & Spa on Oct. 22 as businesswomen from Volusia and Flagler counties gathered to celebrate a long-running Daytona Beach News-Journal tradition.
Venomous primate thought lost to science for nearly a century turns up in gardens and on roads across Indonesia
A big-eyed, venomous primate that had not been documented in scientific literature since the 1930s has been hiding in plain sight on the Indonesian island of Bangka, turning up in backyards, along roadsides ...
Brewers Owner Joins Push for MLB Salary Cap and Floor
The long-tenured Brewers owner offered vigorous support of a salary cap.
Britain Politics
Britain's Prime Minister Andy Burnham looks at his Manchester bee tattoo before receiving a flu vaccination from Pharmacist Aneet Kapoor in Chorlton-cum-Hardy, Manchester, England, Thursday, Oct. 22, 2026. (Christopher Furlong/Pool
Syracuse Men's Lacrosse Schedule Starting to Take Shape
The Orange have three fall ball games along with two regular season games scheduled thus far.
Pullup Entertainment Q2 2027 Earnings Call Is Live
Pullup Entertainment's quarterly earnings call has just begun.Live earnings calls are not yet supported in the mobile app. To listen and follow along in real time, open TradingView website in your browser.
Britain Politics
Britain's Prime Minister Andy Burnham receives a flu vaccination from Pharmacist Aneet Kapoor in Chorlton-cum-Hardy, Manchester, England, Thursday, Oct. 22, 2026. (Christopher Furlong/Pool Photo via AP)
Pro-Israel lobby AIPAC to no longer endorse, directly give to candidates
But the pro-Israel lobby is not relinquishing its political power, evidenced by its move to give more than $9 million to support Mike Rogers in Michigan Senate race.
Something smells different as scientists send aromas over the internet
One day, you may be able to easily smell what you are looking at when browsing online. Sending smells over the internet has long been a dream, and while it may seem far-fetched, researchers have now taken ...
More Than a Charcuterie Board: A Mother and Daughter Build a Business Around Gathering.
The Bar Harbor Story is generously sponsored by Birch Bay Retirement Village. NORTHEAST HARBOR—Food’s ability to be a social cornerstone is one of the founding premises of one of Mount Desert Island’s newest, and perhaps most unique, endeavors in cuisine based catering. From intimate gatherings to large functions, Olive & Pearl creates charcuterie boards that can not only astound the tongue but also the eye. Many would agree that food can bring people together. In fact, culinary delights, and sometimes adventures, have been utilized as the centerpiece for social and business occasions of all kinds for centuries. Often times it even has the ability to start conversation, temper differences, and build new relationships. Settings can vary, from a multi-course sit down meal, a backyard barbecue, or a couple of bowls of chips and dip in front of a television, but the result can be the same. Humans come together, they share food, and the whole process is a catalyst for thought, communication, and a shared experience. Imagined and created by the mother and daughter team of Dr. Susan Scanlan (formerly MacCready) and Kayla Musetti, Olive & Pearl was started in June of this year and has been creating, delighting, and growing since. We gave the two an opportunity to answer some questions about themselves and their new venture. The love, passion, and pride for what they are doing and the fact that they are doing it as a mother and daughter team came through so strongly in their answers that we decided to present the question and answer session in its entirety. The Interview What did you do prior to Olive & Pearl? We’re a mother-daughter team, and food, family, and hospitality have always been a big part of our lives. Susan grew up in a large family in Pennsylvania, where the table was always at the center of everything. There were multiple dishes, little bites, stories, and plenty of conversation. Food was never simply about eating. It was about gathering, celebrating, and spending time together. After living in several Southern states, Susan relocated to Maine more than 20 years ago, and Maine has truly become home. She loves its sense of community, natural beauty, and connection to local food and makers. Professionally, Susan is a registered nurse and holds a doctorate in health administration. She has worked in a variety of clinical, nonclinical, and leadership roles and currently works as a faculty academic director. Building Olive & Pearl has been an exciting creative venture alongside her career. Kayla is also a registered nurse and works in the ambulatory surgery unit at Mount Desert Island Hospital. While healthcare is an important part of both of our professional lives, Olive & Pearl has given us an entirely different way to connect, collaborate, and create something together. Tell us about the business. Olive & Pearl is a mother-daughter charcuterie business centered around beautiful food, thoughtful presentation, and bringing people together. We create curated charcuterie boards designed for everything from intimate gatherings and dinner parties to weddings, showers, corporate events, boat days, and celebrations of all kinds. We think of our boards as more than food. They’re an experience and an invitation to gather, slow down, and enjoy time with the people around you. We’re intentional about quality ingredients, artful presentation, and personalization. Whenever possible, we also incorporate Maine-made and locally sourced products, including cheeses, jams, honey, seasonal produce, and baked goods. What inspired you to start Olive & Pearl? In many ways, Olive & Pearl grew out of something we had been doing our entire lives —bringing people together around food. We’ve always loved creating beautiful spreads for family and friends. There was something special about watching people gather around a table, graze, talk, laugh, and simply enjoy being together. Friends and family began telling us, “You should do this as a business,” and one day, we stopped laughing it off and started mapping it out. We realized we had an opportunity to combine our different strengths and create something that reflected what we both value: hospitality, creativity, quality, and connection. Charcuterie felt like the perfect expression of that. It’s beautiful and creative, but it’s also communal and approachable. At its heart, it brings us right back to where the idea began, a table filled with food and people gathered around it. Do you have a business partner(s)? Our business partner is each other! Olive & Pearl is truly a mother-daughter partnership, and building it together has been incredibly meaningful and sometimes hilarious! We know each other extremely well, which can be both a strength and, occasionally, a challenge. We have different personalities and strengths, but we’ve learned to lean into those differences and use them to our advantage. There’s a lot of trust between us, and we’ve learned how to communicate, collaborate, and occasionally laugh at ourselves along the way. We’re also building Olive & Pearl while continuing our careers in healthcare and education, so we’re taking things thoughtfully and growing the business one step at a time. We all have to start somewhere. One of the most rewarding parts has been having something that belongs to both of us. We get to learn from one another, celebrate the small wins together, and create something that we hope will become part of our family’s story for years to come. When exactly did you launch the business? Recently, in June 2026, we launched Olive & Pearl, turning an idea we had talked about for years into real business. It has been incredibly rewarding to watch something that started around our own family table and begin to find a place within the community. How is it going so far? How do you feel it has been received? It has been going very well, and we’ve been incredibly encouraged by how warmly Olive & Pearl has been received. As more people hear about us, our orders have continued to increase, and we’re seeing growing interest in boards for events and celebrations. It’s exciting to watch something that began as an idea between the two of us start to grow within the community. One of the most rewarding parts is hearing from customers after their events or seeing photos of our boards being enjoyed. Knowing that something we created became part of someone’s celebration is incredibly meaningful to us. Is there a brick-and-mortar location or is it all online? Olive & Pearl is currently an online business. We’re intentionally starting this way so we can build relationships with our customers, learn what they love, and grow thoughtfully. Our long-term dream, if the business continues to grow, is to eventually have a sit-down space where people can experience Olive & Pearl in person. Do you have any future plans if things go well/keep going well? Absolutely. For now, our focus is on continuing to grow Olive & Pearl, getting to know our customers, and becoming part of more celebrations and gatherings throughout the area. Long term, we would love to have our own physical space where people can come together and experience Olive & Pearl beyond the boards themselves. We can imagine a place that combines food, hospitality, creativity, and community. Ultimately, we want to build something that continues to grow while still feeling personal and connected to the people and community around us. Is there an aspect of the business that you really love? There are so many things we love about it, but the people and the connection are probably at the top of the list. We love creating something beautiful, but what really matters to us is what happens after we hand it over to the customer. We picture our boards on kitchen islands, at backyard gatherings, on boats, at weddings, or around a long dinner table—with people laughing, talking, and lingering a little longer. We also love the creative side. Every board is an opportunity to play with color, texture, shape, seasonality, and flavor. We don’t just want to fill a board, we want to curate an experience. And supporting local makers is especially meaningful to us. Whenever possible, we love incorporating Maine-made cheeses, local jams and honey, seasonal produce, and products from nearby bakeries and businesses. It allows us to showcase some of what makes Maine so special. Perhaps most importantly, we love doing this together. Building something as a mother and daughter has given us another way to spend time together, learn from one another, celebrate small wins, and create memories. Is there anything regarding any aspect of Olive & Pearl that you may think is important that is not reflected on the website? One thing that may not always come through online is just how personal this business is to us. Olive & Pearl isn’t something we created simply because charcuterie was popular. It grew very naturally from our family, our traditions, and the way we’ve always enjoyed gathering with people we love. There is a lot of heart behind every board. We think about the people who will be enjoying it, the occasion they’re celebrating, and how we can make the experience feel special. We also want people to know that we care deeply about supporting locals whenever possible. Using Maine products isn’t just about sourcing ingredients, it’s about telling a little story about where we live and the talented people who make and grow wonderful things here. Is there anything that we have not asked that you think is important/relevant that would like readers to know? We hope people see Olive & Pearl as more than just a charcuterie business. At its heart, it’s about gathering. Our goal is to make it easier for people to create those moments when everyone gathers around the table, conversations last a little longer, and people simply enjoy being together. We also hope people see the mother-daughter story behind the business. We’re building Olive & Pearl alongside our careers, one step at a time, and there is something incredibly special about creating a shared family legacy in the process. For us, success isn’t just about how many boards we make. It’s about becoming part of people’s special moments - birthdays, weddings, weekends with friends, quiet evenings at home, or a beautiful day on the Maine coast. If one of our boards helps people put down their phones, linger a little longer, laugh a little more, and enjoy the people around them, then we feel like we’ve done exactly what we set out to do. All photos courtesy of Olive & Pearl. LINKS TO LEARN MORE Olive & Pearl website Olive & Pearl Facebook Olive & Pearl Instagram RECENT PRESS RELEASES AND BRIEFS To see all the press releases, click here. To see our news, click here. For the full archive, click here. All of these are on our dedicated website. 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Oct 22 ](https://barharborstory.substack.com/p/explore-career-opportunities-where) [ Read full story ](https://barharborstory.substack.com/p/explore-career-opportunities-where) [ Cranberry Isles Comprehensive Plan Committee Oct 22 ](https://barharborstory.substack.com/p/cranberry-isles-comprehensive-plan) [ Read full story ](https://barharborstory.substack.com/p/cranberry-isles-comprehensive-plan) [ ](https://barharborstory.substack.com/p/community-school-hosts-a-pancake) [ Community School Hosts a Pancake Breakfast Fundraiser October 25! Oct 22 ](https://barharborstory.substack.com/p/community-school-hosts-a-pancake) [ Read full story ](https://barharborstory.substack.com/p/community-school-hosts-a-pancake) HELP SUPPORT THE BAR HARBOR STORY When we started The Bar Harbor Story, we didn’t know if anyone would read it. But you showed up. You shared. You sent tips. Now—over 400,000 views every month later—it’s clear: people here care about their community and each other. 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