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Joanna Gaines Says She Avoided 1 Side of Magnolia’s Business for 10 Years. Now She’s Leading It.
The founder of Magnolia said a key aspect of the business was something she turned away from for years. That just changed.
Dolly Parton fans treated with tribute movie
The Redford Theatre featured a showing of Steel Magnolias in honor of the late singer
I Just Realized Why 'Sweet Magnolias' Star Heather Headley Looks Familiar and I Can't Believe It Took Me So Long
Heather Headley is back as Helen in Sweet Magnolias season 5, but there's a good chance you've seen her in another hit Netflix series before. Here's where you recognize the actress from and why her face feels so familiar.
Like a New Orleans version of 'Steel Magnolias,' this hit play from 2000s is back on stage
A New Orleans version of "Steel Magnolias" from the early 2000s is returning to the stage this week on the West Bank.
Should Mississippi voters choose their politicians, or politicians choose their voters?
Mississippi Today's politics team gives a rundown on a monumental week in the Magnolia State that saw thousands of people marching and rallying in Jackson over voting rights and the gerrymandering battle embroiling much of the nation.
Iconic Magnolia Bakery celebrates 30 years in business
Eyewitness News stopped by their headquarters to find out what's kept the bakery thriving.
Brooke Elliott breaks silence on ‘Sweet Magnolias’ cancellation: ‘One last time... pour it out’
Brooke Elliott has finally broke her silence on ‘Sweet Magnolias’ abrupt cancellation after season 5.
‘Sweet Magnolias’ Creator Reacts to Netflix Cancellation: ‘I Hope Serenity Will Always Have a Place in Your Heart’
Following the news that “Sweet Magnolias” has been canceled at Netflix, creator and showrunner Sheryl J. Anderson is looking back on the romantic drama’s 5 Season run. “Living in Serenity for five sea...
Permits issued for Simple Joe Cafe expansion, $1.2 million Magnolia Wood home
Here is a list of commercial and residential building permits issued by East Baton Rouge Parish Government from Aug. 31-Sept. 4.
Star breaks silence after Netflix cancels beloved 5-season drama
Brooke Elliott shared her first public response to the cancellation of “Sweet Magnolias” two weeks after Netflix ended the series.
Joanna Gaines reveals soul-weary experience that made her pause Magnolia brand
HGTV alum Joanna Gaines explained why she and her husband, Chip Gaines, decided to take a three-month sabbatical from their Magnolia brand.
USA250: The 10 best college athletes in Mississippi history ranked
The Magnolia State has produced many great college athletes. We ranked the 10 best as part of our USA 250 series.
'Sweet Magnolias' Needs To Focus On What Made Us Fall In Love With It In The First Place
The Netflix drama is a sprawling look at friendship and family life in the South.
Covering the Cost: The cost of perimenopause and mid-life women’s health on the economy
Annalisa Burgos talks with Kelly Yamamoto, co-founder of women’s mid-life healthcare provider Magnolia Collective Wellness, and Jennifer Ablan, editor in chief of Hawaii Business Magazine, about the investment gap between men’s and women’s health, especially during mid-life years.
Preview: Magnolia Festival in Durant
The Magnolia Festival of Oklahoma returns to the Choctaw Event Center in Durant for its 28th year, featuring a carnival, live music, food trucks, turtle races, and over 150 vendors with free admission for all attendees.
MDOT: Political signs prohibited on state right-of-ways
Midterm voting season is right around the corner in Mississippi, which means political roadside signs are popping up all over the Magnolia State. In response,
Julia Roberts honors “Steel Magnolias” dad Tom Skerritt upon his death at 93
Skerritt died of natural causes, his family said in a statement.
Mobile sports betting dies again in Mississippi Senate
It is the second time this session that a mobile sports betting bill from the House has died in the Senate.
Actor Tom Skerritt of ‘Steel Magnolias,' 'Top Gun,' dies at 93
NEW YORK — Prolific actor Tom Skerritt died Wednesday from natural causes. He was 93. Skerritf’s “heartbroken” family said, though fans knew him for his work on films including “Alien,”
Headley's 'Sweet Magnolias' canceled at Netflix
Northrop High School graduate Heather Headley’s Netflix series has "poured it out" for the last time.
Dolly Parton, Country Music Legend, Dies at 80, Just 4 Days After Saying, 'I Still Have so Many Things I Want to Achieve'
In addition to her groundbreaking work as a singer-songwriter, Parton also starred in movies like '9 to 5' and 'Steel Magnolias'
Magnolia Bakery in Chicago shut down after failing city health inspection
Magnolia Bakery in Chicago shut down after failing city health inspection.
Detour ahead: Restaurants, shops strategize for coming Magnolia Avenue construction
Business owners along Magnolia Avenue are concerned about road construction planned to start next year.
Joanna Garcia Swisher Addresses 'Sweet Magnolias' Shocking Cancellation
Sweet Magnolias star Joanna Garcia Swisher is breaking her silence after the show's shocking cancellation after five seasons.
'Steel Magnolias,' 'Hunchback,' 'Nutcracker' opening on Lancaster County stages in December
Many plays and musicals opening on local stages at this time of year have a holiday theme. But not all of them.
I Just Realized Why 'Sweet Magnolias' Star JoAnna Garcia Swisher Looks So Familiar (and It Has Nothing to Do with 'Reba')
If 'Sweet Magnolias' JoAnna Garcia Swisher has you doing a double-take, you're not alone. Here’s where you’ve likely seen the actress before.
"Sounds of the Season" Friday at MPAC
Performers from Magnolia High School and Southern Arkansas University will present the sixth annual “Sounds of the Season” concert at 7 p.m. Friday, December 5, 2025.
I Finally Realized How I Know 'Sweet Magnolias' Star Brooke Elliott & It Hit Me Like a Truck
I finally realized where I knew Sweet Magnolias star Brooke Elliott from, and the answer unlocked a whole TV memory. Here's the iconic role I completely forgot about.
Magnolia Heights students visit Northwest Mississippi Community College for science field trip
Students from Magnolia Heights explored biology and chemistry through campus labs and hands-on experiments, according to Northwest Mississippi Community College.
Mississippi 12th in U.S. for doing business in 2026
The Magnolia State has attracted tens of billions of dollars in announced investments this year.
Gaubert Oil expanding fuels business
The company has agreed to buy the wholesale and transportation division of Mississippi-based Buffalo Services, giving it a foothold in The Magnolia state.
Magnolia Landing cleanup extends to a 19th century Charleston rail line
The developer of the Magnolia Landing site in Charleston, SC, paid $6 million for a former rail line along King St. Extension that may need to be remediated.
Carson Rowland Breaks Silence on 'Sweet Magnolias' Cancellation After Exit
Carson Rowland just broke his silence after Netflix's shocking decision to cancel Sweet Magnolias after his exit from the show.
Crescent City Stage brings mainstage show to CAC. And 'Cherries Jubilee' revived.
"If you like 'Steel Magnolias,' you'll love this show, because it is very homegrown and it's, I think, very autobiographical."
An out-of-state private equity firm just paid $8.6M for a local apartment complex
North Carolina-based private equity firm Emerald City Associates has purchased the 246-unit Magnolia Trace apartment complex on North Harrell's Ferry Road near Sherwood Forest Boulevard and Interstate… Already an INSIDER? Sign in. Already an INSIDER? Sign in
‘A visible milestone’: New FSU Health sign raised over TMH entrance display
The new sign sits outside the city hospital at the corner of Magnolia Drive and Miccosukee Road.
Dolly Parton honored at Redford Theatre with 'Steel Magnolias' screening
Fans remembered her not just for her music but for her kindness and efforts to make the world better.
Underdog Ole Miss at Florida puts Rebels on upset alert
Fans still enjoying and reveling in the Magnolia Bowl win over LSU and Darth Kiffin are finding themselves with a wake up call that Ole Miss are underdogs to Florida this Saturday. The No.4 Rebels (3-0, 1-0 SEC) are hitting the road into one of the toughest environments in college football at the Swamp in […]
The Mississippi Book Festival is coming up. Here are 10 authors to look forward to.
Most writers have ties to the Magnolia State, utilized Mississippi and other Southern locals in their works, or have examined Southern topics.
Reeves announces second round funding for Mississippi's Rural Health Transformation Program
More than 370 applications were received in the second round, of which nearly 60 projects were approved totaling $32.6 million in funding. The third application period is now open, with a focus on modernizing the electronic health record systems in Mississippi.
Ole Miss vs LSU: A Magnolia Bowl Preview
It's a matchup roughly nine months in the making, but at long last, we've finally made it. Week three of the college football season gives us Ole Miss vs. LSU, and this year it's a Magnolia Bowl with massive storylines. Number one is obviously former Rebel head coach Lane Kiffin returning to Oxford as the …
Magnolia Bakery joins changing business landscape in Louisville
A pop culture bakery that's garnered fame opens Tuesday in Louisville’s NuLu neighborhood as nearby businesses watch the area continue to grow and change.
‘Sweet Magnolias' Creator Breaks Silence on Show's Shocking Cancellation
Sweet Magnolias creator Sheryl J. Anderson just broke her silence after the show's shocking cancellation.
‘Sweet Magnolias' Creator Breaks Silence on Show's Shocking Cancellation
Sweet Magnolias creator Sheryl J. Anderson just broke her silence after the show's shocking cancellation.
Sally Field, Julia Roberts mourn ‘Steel Magnolias’ costar Dolly Parton following her death at 80
Sally Field and Julia Roberts released statements honoring their ‘Steel Magnolias’ costar Dolly Parton following her death at 80: ‘There will never be another.’
Mother and daughter learn to live again in "Honeyjoon"
“Laughter through tears is my favorite emotion,” Truvy Jones (Dolly Parton) said in “Steel Magnolias.” First-time feature film director Lilian T. Mehrel applies that notion to her film “Honeyjoon.” What
“Sweet Magnolias” canceled after 5 seasons at Netflix as star and creator reteam for new show
Creator Sheryl J. Anderson and star JoAnna Garcia Swisher are already working on a new series together.
JoAnna Garcia Swisher Breaks Her Silence After Shocking 'Sweet Magnolias' Cancellation: 'How Do You Say...
Netflix has canceled the popular drama after five seasons.
When junk science decides guilt in the South
States should adopt the federal standard for expert testimony and make reliability a threshold requirement, not a question left for jurors to sort out after unreliable science has been heard.
Netflix and Superheroes Are Having a Rough Stretch on Streaming....
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) I have a quick prediction before we start today’s article: You might see this data in future news articles. Not my specific charts or analysis, but the core trend I’ve been monitoring—Netflix is having a lackluster Q2—will become inescapable. Often, folks want to know “What does the data say?” Well, that’s what it says. I haven’t seen this analysis hit the trades really yet, but I have a feeling some other outlets are going to start making this case soon. Remember, you read it here first. You probably have read about the problems facing superhero films at the box office this weekend. Well, this week, I explore whether superheroes are dying on TV as well! And the data says: definitely maybe! We have a lot to cover in today’s Streaming Ratings Report, which covers the two weeks of 18-May and 25-May. Today, I’m just looking at TV, like Netflix’s disappointing Q2, superhero shows underwhelming, a few TV shows dropping off the charts, The Pitt finally ending its epic run on the viewership charts (and whether “view counts” change its status as one of the biggest shows of all time), all the flops, bombs and misses, and a whole lot more. Tomorrow, I’ve got a great rundown of the film side of things. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, Showlabs, TV Time trend data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of May 18th to May 31st, 2026. You can find a link to my terminology here.) Subscribe Television - Netflix’s Q2 Slump Continues Having analyzed streaming ratings for going on half a decade, I have learned to trust my gut, but I’m always relieved when I can find actual data to back it up. For example, after a string of very popular shows like Stranger Things, Bridgerton, The Lincoln Lawyer and The Night Agent came out, week after week, in January and February, my gut wondered if Netflix had enough new and returning TV shows to sustain them throughout the year. Since then, Netflix’s post-March slate of shows has not impressed me. This week seemed to feature a potential new hit, but then, like a classic Duffer Bros. TV show, there was a twist. I speak of The Boroughs, Netflix’s latest (and last) Duffer Bros. produced show. The pitch is “Stranger Things with older actors”. And it topped the Nielsen charts: With just two weeks of viewership, The Boroughs would have been a top 25 debut show last year: But here’s the twist: Netflix has already cancelled The Boroughs! What happened? Likely a few things. First, the show didn’t do as well globally as it did in the US. As What’s on Netflix showed, it lagged behind several other shows that got cancelled. Second, its completion rate was likely low; after an initial burst of interest, it quickly dropped off on the Samba TV and Luminate charts. Third, the Duffer Bros. left Netflix for Paramount, and that may have factored into Netflix’s decision here. (Though I tend to believe that if a show is doing well, Netflix would have kept greenlighting seasons.) Still, just because I can explain why Netflix may have cancelled this show doesn’t mean I’m justifying it. In particular, as I’ve noted before, Netflix is losing a lot of their bigger shows as they reach their natural ends, and they need to replace those shows. This show had the hallmarks of a big new genre show, and it’s their biggest hit of the last few months (in the US at least), but now it’s done. Netflix’s other show this week—The Four Seasons, the second season of the “hit” show from last year—definitely disappointed. Its sophomore season had about half the viewership of the first, only 12.7 million hours. It also only had a two week run on Samba TV, and its numbers were all down on Luminate too. In other words, even with two successes, the Q2 slump for Netflix looks real: I could add to the list of disappointments: Both Lord of the Files and Man on Fire had short runs on the Nielsen charts. Running Point’s sophomore season also opened to about half its viewership, similar to The Four Seasons. A Good Girl’s Guide to Murder’s second season—see below—didn’t even make any of the three viewership charts I track, unlike the first season. Netflix is absolutely having a dismal second three months of 2026. If this Nielsen data is any indication, and I think it is, I think this will show up in Netflix’s engagement report, and maybe even their financial outcomes. And the rest of June doesn’t look much better. We have two hit shows coming back—Sweet Magnolias, one of their quietest big shows, and Avatar: The Last Airbender, a big hit for them in 2024—but the other big swings are limited series crime thrillers i.e. no future season potential. Like I said above, sometimes when I uncover a juicy nugget like this, other outlets end up writing very similar articles mimicking the data without credit. We’ll see if that happens this time! Share Television - The State of Superhero Shows on Streaming When I first heard the pitch for Spider-Noir—a Sony TV show on Prime Video that binge-released eight episodes first on MGM+ then on Prime Video two days later—I had my doubts. It’s a live-action Spider-Man show set in the 1930s, starring Nicholas Cage, based on a cameo of a character in Spider-Man: Into the Spider-Verse. No, seriously, that’s the pitch. That could either go terrifically well or horribly wrong. Great because, Spider-Man. He’s the biggest superhero we have. I’ve seen tracking numbers that put the new _Spider-Man: Brand New Da_y as the blockbuster of the year and initial pre-sales back that up. And yet this Spider-Noir pitch feels very esoteric. (Also, the eight-episode binge release feels very “Amazon copying Netflix” again.) So what’s the data say? And what does this say about the future of superhero shows?
Magnolia Regional Medical Center joins Baptist Health system, enhancing operations
Baptist Health is adding Magnolie Regional Medical Center to its health care system
Crooked Letter Sports: A Magnolia Bowl for the Ages
CBS National College Football Writer John Talty joins the podcast to talk about this week’s LSU - Ole Miss game and his latest book, in which he profiles LSU
Cherry Street business owner says changing shopping habits hurt sales in 2025
Magnolia Soap and Bath Company, located on Cherry Street, recently celebrated five years in business, and has grown to three locations. But owner, Scottie Lawrence, says 2025 brought unexpected challenges like slowing sales.
JoAnna Garcia Swisher Breaks Her Silence After Shocking 'Sweet Magnolias' Cancellation: 'How Do You Say...
Netflix has canceled the popular drama after five seasons.
LSU Loss to Ole Miss Reveals Truths About Team
We learned a lot during the latest Magnolia Bowl. Thanks to Lane Kiffin, we expected the stage in Mississippi to rank among the peak game backdrops in the sport, and it delivered. The raucous environment in Oxford, Mississippi, exposed the college football world to the raw energy of hatred and the passion that accompanies a …
Photo gallery: John Marshall defeats Magnolia, 80-51
MOUNDSVILLE, W.Va. — Photo gallery from John Marshall’s 80-51 win over Magnolia. (Photo gallery courtesy of Robert Ovies Sports Photography)
Sally Field says son claims 'Steel Magnolias' made him gay
Sally Field is looking fondly back on memories from the 'Steel Magnolias' set, a place so frequented by her then-infant son Samuel that Field says he's since told her it's 'why he's gay.'
Magnolia Bakery in Chicago shut down over cockroach infestation, health violations
Magnolia Bakery's Chicago location was shut down after a failed inspection on Monday found several violations, including live cockroaches.
‘Sweet Magnolias' Creator Breaks Silence on Show's Shocking Cancellation
Sweet Magnolias creator Sheryl J. Anderson just broke her silence after the show's shocking cancellation.
JoAnna Garcia Swisher Thanks ‘Sweet Magnolias’ Team For Giving Her “Somewhere To Belong”
As Sweet Magnolias comes to an end, JoAnna Garcia Swisher is grateful for all the friends and fans she made in Serenity, South Carolina. On Sunday, the actress reflected on the “really beautiful chapt...
The SEC in a Sentence: Magnolia State Magic Edition
Welcome to the SEC in a sentence, in which we attempt to distill yet another wild and crazy weekend of SEC football into, but a single sentence for each of the leagues 16 combatants. It was another wild one, perhaps wilder that some teams (lookin’ at you, Aggieland) would have preferred. But that’s why we […]