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AI recommended your brand. Did it get your business right?
Marketers must evaluate the accuracy, context and destination of AI recommendations rather than relying solely on visibility metrics.
Activision's Head Marketer Says Modern Warfare 4 Faces A 'Call Of Duty Tax'
The newest sequel needs to bolster flagging engagement
Inside Dentsu’s plan to make entertainment a part of every brand’s budget
Dentsu is a financier on the upcoming Angry Birds 3 film as well as its lead marketer, and has found room in the film for two clients.
LVCVA happy with results of this year’s five-day sale in September
While the most important result — how much visitation is increasing as a result of the sale — may never be revealed, LVCVA marketers were happy with increased page views.
Fullspan Health on Winning the AI Search Revolution
As AI becomes a primary source of health information, healthcare marketers face a new challenge: ensuring their brands appear in the answers consumers receive. | Learn how Fullspan Health is helping brands improve AI visibility, build trust and engage patients across the healthcare journey.
Integral Ad Science to Provide Brand Safety and Suitability Measurement in ChatGPT Ads
NEW YORK, October 05, 2026--As artificial intelligence rapidly reshapes digital advertising, marketers face a critical new challenge: ensuring brand safety and suitability within dynamic, generative AI-native environments. Without independent verification, advertising in conversational channels risks creating a blind spot for enterprise brands seeking reliable media quality standards.
Experience Intelligence: 3 Insights on Measuring Business Impact
A new methodology is helping brands like IBM design for what matters most. When an industry standard doesn’t exist, create one. It’s the mentality of a
PulsePoint Launches DTC Explorer, Giving Health Marketers Self-Service Control Over Real-Time Bespoke Audience Creation
/PRNewswire/ -- PulsePoint, the leading technology company transforming health marketing, today announced the launch of DTC Explorer, a self-service workspace...
How to Connect CTV Spend to Real B2B Business Outcomes
A new Lifesight report shows B2B marketers how to connect CTV spend to real revenue using incrementality and causal measurement, not just clicks.
As marketing job postings drop, companies are looking for new skills
Indeed CMO James Whitemore says that while marketing job postings are down, it's the function itself that is evolving, Companies need versatile, business-literate marketers in an AI-driven world.
X and Samba Partner to Quantify the Real-World Impact of Entertainment Advertising
Samba Analytics provides insights on X campaigns that drive media consumption on streaming platforms, linear TV and at movie theatersSAN FRANCISCO, Sept. 14, 2026 (GLOBE NEWSWIRE) -- Samba, the global leader in media intelligence, today announced a strategic partnership with X that will provide entertainment marketers with independent, third-party measurement for how advertising campaigns on the X platform influence real-world consumer behavior. Initial results illustrate X's impact in driving t
X and Samba team up to bring outcomes measurement offering to entertainment marketers
AMC and Fox have also expanded their outcomes measurement offerings this year as marketers look to track impact.
Geek Vibes Nation Expands Independent Entertainment Coverage Across Formats
Geek Vibes Nation Expands Independent Entertainment Coverage Across Formats
Americans prefer getting bitten by a mosquito or stubbing their toe than today’s politics
Respondents still prefer today’s politics over billionaires, telemarketers, health insurance companies, artificial intelligence, Elon Musk and root canals.
Business travelers are taking control of the booking journey
Today’s business traveler isn’t just along for the ride. They’re increasingly involved in how trips are planned and booked, and that shift has important implications for travel marketers. According to the latest SmartBrief Business Travel Audience Survey: 80% book or influence travel decisions 40% book travel directly through apps or websites 84% take trips lasting […]
OpenAI’s business CMO says with ChatGPT everyone’s a marketer
Colin Fleming, OpenAI’s CMO, business, says ChatGPT is enabling anyone to dabble in marketing, but argues professional judgment and strategy still belong to trained marketers.
AI Visibility Index: US Media and Entertainment Leaderboard, July 2026
In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.
Brand Marketer of the Month—Barclays Center entertainment chief on building fan experiences that resonate
Brooklyn Sports & Entertainment’s Laurie Jacoby breaks down how the owner of Barclays Center, New York Liberty and Brooklyn Nets is marketing live events and boosting fandom.
OpenAI’s ChatGPT reaches the coupon stage of building an ad business
The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering.
Natural gas producer Expand Energy to acquire Twin Eagle for $1.25 billion
Expand Energy said on Monday it would buy privately held natural gas marketer Twin Eagle Holdings from Five Point Infrastructure for $1.25 billion.
Twin Vee PowerCats Co. Announces Strategic Merger and Concurrent Privatization of its Recreational Marine Business
FORT PIERCE, FL / ACCESS Newswire / July 13, 2026 /Twin Vee PowerCats Co. (Nasdaq:VEEE) ("Twin Vee" or the "Company"), a manufacturer, distributor and marketer of power sport boats, today announced that it has entered into a definitive agreement for ...
Dishonest telemarketers are selling fake health insurance, leaving Minnesotans in the lurch
The state Commerce Department warns a handful of bad actors are preying on vulnerable people as it issues fines against several companies.
Vendelux just raised $50 million to capitalize on live B2B events
Marketers want to get back to in-person gatherings, and Vendelux, a live events information platform, just raised $50 million to capitalize.
The Instagram vs. reality lesson I learned visiting Niagara Falls
One hotel photo sent me chasing the wrong Niagara Falls stay. As a travel marketer, I should have known better.
Arts nonprofit hires marketer from restaurant group; new leaders at university foundations
Take a look at some of the recent promotions and new hires announced at south Louisiana businesses.
Marketers pivot to TikTok, YouTube to target Gen Z shoppers
Top marketers are shifting their platform priorities to target Gen Z and Gen Alpha. They are using Pinterest, YouTube, AI tools, and other methods.
Business travel is predictable again — and that’s a powerful signal for marketers
Business travel has moved beyond recovery and into a steadier rhythm, giving marketers greater confidence in audience behavior and long-term planning.
How top CMOs from Gap, Duolingo are rewriting the marketing playbook
Top marketers argue that embracing authenticity, moving fast, and creative risks are the only ways to survive in a fragmented digital world.
Cannes Lions Feels More Hollywood Than the Film Festival This Year
With creators increasingly at the center of entertainment, the fest built on brand marketers is gaining even more weight now ("I've never seen anything like it," one attendee notes).
Creator marketing works best when brands give influencers freedom
Savvy marketers are relinquishing more control to creators, YouTuber Adam W and Google's Sean Downey said at Business Insider's CMO Insider breakfast.
Most innovative CMOs of 2026: power list
Business Insider's list of the most innovative CMOs spotlights marketers who are pushing brands into new territory and delivering measurable results.
8 things to know about the gut microbiome and keeping yours healthy
Wellness influencers often talk about fixing a broken gut microbiome. And marketers sell tests and supplements to fix your gut health. Here's what what the evidence really shows about gut health.
How LinkedIn helps marketers cut wasteful spend and improve roi
Discover how marketers use LinkedIn to improve ROI, reduce wasted spend, and drive measurable business results.
B2B marketer makes comedy skits for LinkedIn to acquire clients
Henry Hayes is gaining traction and new client leads by posting comedy skits on LinkedIn, like a recent "Grand Theft Auto" spoof.
Is bovine colostrum really 'liquid gold' for gut health?
Baby calves rely on it to build up their immune systems and gut. And now marketers are promoting it for humans. Here's what scientists say.
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
Who’s Your Chief Entertainment Officer?
Gap is becoming one of the most interesting brand case studies in America right now. After taking a very public hit from the fallout of their Kanye partnership, the 57-year-old apparel company could have played it safe. Instead, it leaned harder into culture. There’s a lot marketers can learn from this moment. Under Richard Dickson, […]
Outscraper Sees Continued Growth in Use of Its Google Maps Scraper for Business Intelligence Needs
Outscraper has announced increased adoption of its Google Maps Scraper as more agencies, marketers, and researchers use automated tools to collect publicly available business data from Google Maps. Outscraper Sees Continued Growth in Use of Its Google Maps Scraper for Business Intelligence Needs Outscraper has announced increased adoption of its Google Maps Scraper as more agencies, marketers, and researchers use automated tools to collect publicly available business data from Google Maps. Ancho
Amazon positions live sports portfolio as leverage to pry open upfront dollars
Amazon touts its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during the upfronts.
7 On Your Side: Sports fan gets stolen rent money back
When TV sports marketer Courtney Becker couldn't get her money back, she contacted a totally different kind of housing authority -- 7 On Your Side.
Marketers say NAD+ pills and infusions can boost longevity. What's the evidence?
Wellness and longevity influencers are pushing a compound called NAD+. There's scientific interest in its potential, but researchers say the marketing claims have gotten ahead of the science.
Balance of power in influencer marketing shifts toward platforms
EMARKETER forecasts that brand spending to boost creator posts is on track to overtake the amount spent on the sponsored content itself.
Ex-Microsoft marketer used free AI to launch her first solo venture
Kristin Ginn founded trnsfrmAItn, an AI consulting firm, using free AI tools for business testing, strategy, and client acquisition.
College sports sponsorships are quietly shaping what fans buy
44% of college sports fans say sponsorships favorably influence their purchase decisions, according to February data from Big Chalk.
Brands flock to sports for added reach
Live events offer marketers the sort of high value audience that other channels struggle to match
Variety’s Entertainment Marketing Summit Takeaways
Variety’s Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together influential marketers, creatives and brand leaders.
Head of the Charles board adds business leaders, aims for profitability
The rowing nonprofit just added PNC Bank exec Jon Bernstein and sports marketer Dave Mingey to the board.
MrBeast is seeking his first CMO to help build an entertainment giant
MrBeast's Beast Industries has been on a hiring spree lately and is now looking for a top marketer to expand its entertainment and product lines.
American sports fans leave the global spectacle to everyone else
US sports travelers are equally willing to travel for regular season and playoff matches (41% each), outpacing worldwide fans by double digits on both. However, they trail global travelers by 18 points on major single-sport international events (21% vs. 39%), according to a December 2025 survey from YouGov.
Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal
As the meat snacks marketer expands, it is collaborating with the “Star Wars” universe for a campaign spanning retail, digital, social and out-of-home.
VML Health urges marketers to shift from lifespan to ‘joyspan’ as patient goals evolve
VML Health has
College sports sponsorship reaches 2 in 5 fans at the shelf, but the other half aren't buying it
44% of US college sports fans say sponsorship positively influences their purchase decisions, according to February data from Big Chalk.
Knitting Factory Entertainment and The Finn Group Partner To Operate Baltimore’s Pier Six Pavilion
Knitting Factory Entertainment (KFE) and local promoter/event marketer The Finn Group announced a new partnership managing operations and talent buying
Wagering on women. Sports betting industry looks to unlock a new market
Sports betting marketers are wooing females, pitching their gambling as inclusive, empowering and a way to connect with friends.
Del Monte Foods Successfully Completes Sale Transactions Across All Business Segments
/PRNewswire/ -- Del Monte Foods Corporation II Inc. (the "Company" or "Del Monte Foods"), a leading producer, distributor, and marketer of premium quality,...
Wagering on women. Sports betting industry looks to unlock a new market.
Sports betting marketers are wooing females, pitching their gambling as inclusive, empowering and a way to connect with friends.
The brains behind BI's new must-read newsletter explains why every marketer needs it in their inbox
In this Sunday edition of Business Insider Today, Lara O'Reilly, the anchor of BI's CMO Insider, discusses the newest Business Insider newsletter.
OpenAI ad hoax mystery takes a new twist
There's a mystery marketer playing 4D chess on social media, and they made another unexpected move this week.
TikTok launches AI-powered ad options for entertainment marketers
TikTok’s new AI-powered ads let entertainment marketers deliver personalized content that boosts engagement and conversions.
As college sports look more professional, sponsors turn to high school
High school sports, some marketers are finding, can provide brands with national reach and inroads with potential future star athletes.
TikTok ups bid to entertainment marketers with latest ad solutions
Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.
Checklist: 10 Tactics for Building Killer Entertainment Experiences
As immersive entertainment experiences continue to thrive, brand-side event profs break down 10 tactics for building top-notch campaigns.
Uber is turning trip and takeout data into insights for marketers
Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform will encourage more spend.
A Koch-funded group is tapping star marketers for a $250 million push to 'reignite the American spirit'
The Koch-funded Stand Together is supporting a new effort that's lined up top marketers to boost civic engagement around America's 250th birthday.