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There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Commentary: Proposition 133 could punish trafficking victims and harm reproductive health access
Despite its title, the measure could punish victims for crimes they were forced to commit and make survivors less likely to seek help.
Panel debates effects increased fentanyl penalties will have on state
A University of Denver panel examined Proposition 132, the November ballot measure that would increase criminal penalties for fentanyl possession and distribution while sparking debate over treatment, prison costs and overdose prevention.
Nebraska Supreme Court Keeps Trans Sports Ban on Ballot
Supporters call it “fairness for girls.” A legal challenge argued that the wording conceals the measure’s targeting of transgender athletes.
Local Ballot Measures
Voters in some Midcoast towns will be asked to weigh in on property matters and other municipal issues.
Making Science Appoints AdTech Pioneer Sharon Park as US Managing Director
Appointment coincides with Deborah Slabodsky, ex-Google Head of Measurement for Latam, joining as Making Science Deepens America’s Footprint.
Massie's Epstein bill push approaches required signatures
The measure is on hold for now because the House is out of session until after the November election.
Wisconsin farmer weighs in on Save Our Bacon Act
The measure, which some want to see included in the new Farm Bill, is a response to a California law that some farmers across the nation abide by to maintain access to the state’s large market.
Endorsement: Reject Prop. 44. Politics don’t belong in California’s community health clinics.
If passed, the measure would push the majority of clinics across California into the red.
Withings and Function Integrate Connected Health Data with Comprehensive Lab Testing
Withings and Function have announced a partnership integrating connected health device measurements with comprehensive laboratory testing, enabling users to access daily biometric data and clinical results through both companies’ digital platforms. The integration aims to provide a more continuous view of individual health by combining routine measurements with periodic laboratory assessments.Under the agreement, Function members can synchronize data from Withings devices directly into the Function app, including body com...
Democrats target Epstein ties to banks for action after midterms
WASHINGTON — Key Democrats on Thursday unveiled legislation that would force federal regulators to disclose financial records related to Jeffrey Epstein and his associates. The measure also would require regulators
This institute could get $4 billion from a ballot measure. With just three workers, is it ready?
If California voters approve it, Prop. 38 will direct $4 billion to one research institute. Only one institute currently qualifies for the money.
California students post gains in math, science and English in 2025-26
SACRAMENTO, Calif. — California students made gains across key academic and success measures during the 2025-26 school year, with test scores rising in English, math and science while the statewide graduation rate reached a record high of 87.9 percent. For the first time, the state released assessment results and California School Dashboard data together to give families and educators a more complete picture of student performance.English language arts scores increased 0.5 percentage points to 49.3 percent of students scoring proficient or advanced, while math scores rose 1.1 percentage points to 38.4 percent. Science showed the strongest improvement, jumping 3.3 percentage points to 36 percent of students scoring proficient or advanced.The statewide chronic absenteeism rate dropped 1.1 percentage points to 18.3 percent. The suspension rate declined to 2.8 percent, marking the third consecutive year of improvement."At a time when California continues to focus on accelerating learning and closing opportunity gaps, these results provide important evidence that our sustained investments are making a difference," Gov. Gavin Newsom said. "The continued progress we are seeing is a testament to the hard work of students, families and educators across the state—and we will continue working to build on these gains."The percentage of students prepared for college and career increased to 55.2 percent, up 2 percentage points from the previous year. More than 54 percent of graduates completed coursework required for admission to University of California and California State University systems, an increase of 0.9 percentage points."California has made important strides in expanding student supports and opportunities, but the pace of academic improvement reminds us that our work is far from finished," State Superintendent of Public Instruction Tony Thurmond said.Eighth grade students posted the strongest score trends in both English language arts and math. Science performance improved across all tested grades, with the strongest gains at the high school level.African American students demonstrated larger-than-average improvements across English, math and science. Hispanic or Latino students showed larger-than-average improvements in English and math, with positive math score trends across all grades.Students who were socioeconomically disadvantaged made gains across all 3 subjects, including larger-than-average improvements in English and math. Students who were homeless continued to demonstrate gains across grades, with particularly strong improvements in math."We are encouraged to see students making gains across all 3 major assessments and are especially encouraged by the progress of African American students, Hispanic or Latino students, socioeconomically disadvantaged students and homeless youth," said Linda Darling-Hammond, president of the California State Board of Education.The progress comes as California's public school system undergoes significant demographic change. Statewide school enrollment declined to approximately 5.73 million students in 2025-26, nearly 500-thousand fewer students over the past decade.The number of students with disabilities increased approximately 25 percent over the same period, from about 680-thousand to more than 850-thousand students. Graduation rates increased across nearly all student groups, including notable increases for American Indian or Alaskan Native students at 4.3 percentage points and students with disabilities at 3.7 percentage points.In Downey Unified School District, the rate of students demonstrating proficient or advanced grade-level knowledge increased by 2.1 percentage points in English, 2.8 percentage points in math and 4.7 percentage points in science. The district aligned graduation requirements with college admission expectations and invested in inclusive special education practices, expanded career technical education and expanded learning opportunities."The gains Downey Unified is seeing in student assessment results and on the Dashboard are the result of years of focused, consistent work across the district," Superintendent Roger Brossmer said.In Exeter Unified School District, proficiency rates increased by 4.6 percentage points in English, 2.3 percentage points in math and 3.6 percentage points in science. The district placed a strong focus on phonics and the science of reading, particularly in kindergarten through second grade."The gains Exeter Unified is seeing in student assessment results and on the Dashboard are the result of having great people who are focused on the right work, and great students who want to do well," Superintendent Melanie Dorough said.Union Elementary School District saw proficiency rates increase by 1.5 percentage points in English, 2 percentage points in math and 4 percentage points in science. Teachers regularly analyze state and local assessment data to guide instruction, supported by strong core instruction and early literacy strategies."Union Elementary School District's achievement gains reflect a focused, data-driven approach to meeting the needs of every student while fostering a strong sense of belonging, safety and connection," Superintendent Carrie Andrews said.The California Department of Education is examining local results to better understand strategies and conditions associated with stronger student outcomes. The state has made significant investments in recent years, including literacy and math coaching, tutoring, expanded learning opportunities, community schools and universal transitional kindergarten.
4 Cool New Features Your Fitbit Air Is Getting In October 2026
With the latest update, your Google Fitbit Air can check your blood pressure trends, measure insulin resistance trends, and automatically detect more workouts.
Webb Measures Distance to Farthest Fast Radio Burst, Suggesting Origin
First discovered in 2007, fast radio bursts are enigmatic, millisecond-long flashes of radio emission from the distant universe. Their origin remains
Wisconsin farmer weighs in on Save Our Bacon Act
The measure, which some want to see included in the new Farm Bill, is a response to a California law that some farmers across the nation abide by to maintain access to the state’s large market.
Would you trust AI to calculate your true 'biological age'?
Scientists have developed various AI tools to measure people's biological ages. Would you use one?
Growth for Montana Global Health is an easy pill to swallow
It all begins when a client comes forward with an idea for a product. The company sources all of the raw materials, which are tested, then measured and mixed. From there, the product starts to take shape — powders are put into capsules, and drinks are bottled.
Brown Health projects deficit of $64 million for FY2027
The organization has planned cost-cutting measures, including a buyout program and executive restructuring.
Scientists uncover a hidden map of the brain with 539 distinct regions
Scientists have uncovered a hidden layer of organization in the brain by creating the first detailed 3D map of its lipids, the fatty molecules essential for brain structure and communication. By analyzing millions of measurements from mouse brains, researchers identified 539 distinct chemical zones, revealing patterns and boundaries that traditional brain maps have missed. Surprisingly, even white matter, once thought to be relatively uniform, contains a complex patchwork of chemically distinct regions.
Russia lifts plague lab-related quarantine measures. Should China be relieved?
Moscow says the incident is over but questions remain among Chinese commenters and others on social media globally.
Dept. of Health confirms 10th travel-related dengue case on Maui
DOH teams have been deployed to conduct inspections and implement mosquito control measures in the affected area.
Chernobyl’s Radioactive Debris Is Defying Scientists’ Expectations 40 Years Later
Some of Chernobyl’s radioactive debris is more resilient than scientists expected, offering clues to when the material trapped inside could escape into the environment. Radioactive dust still contaminates the soil around Chernobyl four decades after explosions scattered debris from the nuclear reactor in Ukraine in 1986. The fragments measure just 8 to 50 micrometers across
Photonic circuits become trainable AI hardware
Nature Computational Science - A physics-based in situ learning method is demonstrated that directly measures optical gradients with photonic integrated circuits, allowing diverse circuit...
Nebraska holds first public hearings on ballot initiatives, including school sports measure
The Nebraska Secretary of State’s Office held the first of several public hearings Wednesday on proposed ballot measures that voters will decide on in the Nov. 3 general election.
Japan sees record number of workers’ compensation approvals for mental health in fiscal 2025
The figure, published in this year’s white paper on measures to prevent karōshi, marked a record high for the seventh consecutive year.
OSCP Raises Series A Led By New Science Ventures To Scale Photonic IMUs
OSCP closed a Series A financing led by New Science Ventures to scale production of its ITAR-free photonic gyroscopes and inertial measurement units. Emerging Ventures and 2050 Capital also participated in the round.
Montana ballot measure could undo ruling on corporate spending in state politics
Montana voters will have a chance to speak out on the boom of corporate and anonymous money in politics that has been the result of the Citizens United court ruling.
Unpacking the Public Health Turn in Internet Regulation
Measures designed to protect children from digital harms are ushering in a public health approach to internet regulation, writes Ramiro Álvarez Ugarte.
Endorsement: Reject Prop. 44. Politics don’t belong in California’s community health clinics.
If passed, the measure would push the majority of clinics across California into the red.
How do scientists know the Earth is billions of years old? The proof may surprise you
Scientists did not arrive at Earth’s age from one clue. Several very different measurements keep pointing toward the same ancient timeline.
Anthropic's Claude Science creates the first complete ultraviolet map of the sky
Astrophysicist Brice Ménard of Johns Hopkins University used Anthropic's Claude Science to map the entire sky in ultraviolet light for the first time. AI agents downloaded data from multiple space missions, calibrated it, and filled in gaps using inpainting. Predictions averaged about ten percent deviation from actual measurements. Ménard sees the project as an example of research that simply wouldn't have gotten done without AI.
Montana voters to decide limits on corporate political spending under I-194
Montana voters will be asked to weigh in on several ballot measures this November, including Initiative 194.The proposal would restrict how corporations and oth
NBA bans certain types of sports bets following high-profile gambling scandals involving players
The NBA is banning certain player prop parlays and other wagers while expanding measures to detect suspicious betting activity and protect players from harassment.
Scientists turn handheld car gadget into wildfire early-warning tool
Researchers at King's College London have converted an off-the-shelf product, usually used to determine whether car window tint is legal, into a scientific instrument that can measure leaf water content ...
Washington’s Physicality Gap Amplified in Iowa Loss
Elijah Brown’s second-half performance struck life into the Washington offense, but it wasn’t enough to overcome the hole it dug itself against Iowa in the first half. The Huskies began the game with five straight punts. In what Jedd Fisch called a measuring stick game against the Hawkeyes, his team failed to measure up to …
Scientists Found Two Birds as Loud as Chainsaws. Here’s How They Make So Much Noise.
Researchers measured the calls of 123 bird species in Brazil. Two reached volumes comparable to chainsaws and louder than elephants.
Fayette County health officials confirm West Nile virus cases
Health officials confirmed West Nile virus in Fayette County, prompting local authorities to advise residents on preventative measures and offer free repellent.
The big unanswered question about Russia's 'plague' death
Russia says it is winding down precautionary measures taken after a lab worker at a plague research institute died. But what made officials think these were needed at all?
Harris, Pelosi still haven't weighed in on California's Prop 40
Kamala Harris and Nancy Pelosi have yet to weigh in on the most divisive ballot measure before California voters: Prop 40, likely for the same reason that Gavin Newsom opposes the measure.
Catching up with sleep health supplements: A roundup of the latest science
Sleep has moved from a lifestyle concern to a core measure of health, as inadequate sleep affects a substantial share of adults and often occurs alongside chronic stress, undermining health, well-being and performance across sleep-wake cycles and life domains.
Uzbekistan's $12bn business drive gathers pace during Rubio visit
The package covers railways, critical minerals, finance and technology, with major US firms involved. Uzbek President Mirziyoyev outlined measures to attract investors, while business executives told Euronews that commercial activity is growing.
Why are out-of-state billionaires funding a California voter ID measure?
Want to know who’s who in Republican politics? Look no further than the megadonors bankrolling California’s voter ID initiative.
Royals $3 Billion Ballpark Development Gets Key Approval
The city council overwhelmingly approved three stadium-related measures.
How Tasso+ became a new obsession for testosterone-tracking biohackers
Biohackers are embracing Tasso+, a button that draws blood without a needle and measures testosterone, as the market for DIY health tracking grows.
I’ve Taken a Necessary Measure to Protect Myself During Sex. Uh, It’s Going to Be Hard to Explain.
I've already gotten weird looks.
After 32,000 folds, iPhone Duo's hinge serves up a big surprise
Joanna Stern's video review uses a clever custom-built tool to measure how iPhone Duo's hinge holds up after four nights of automatic folds.
More output isn’t better business: Workday’s CFO Zane Rowe on how finance chiefs should really measure AI
Zane Rowe discusses the company’s approach to AI agents, finance transformation, and measuring the impact of new technologies.
Philadelphia City Council calls on health, sanitation departments to deal with growing rat infestation
Councilmember Anthony Phillips introduced the measure calling on city agencies to stop a growing rat infestation in Lower Northeast Philadelphia.
Guns, Taxes and Traffic Cameras: The Midterm Ballot Measures to Watch
Not every closely watched contest in this year’s midterms is about candidates. Some will ask voters directly about the issues. In 39 states, voters will weigh ballot measures, including questions placed by legislators and others lodged by members of the public who gathered a sufficient number of ...
“There is life after death.” Why science has no theory that can prove it
Science has studied people who came remarkably close to death, but the hardest question still remains beyond direct measurement. That gap is exactly where the debate becomes most interesting.
The U.S. has never elected a Black Republican governor. Can Florida?
By many measures, Florida seems like an ideal place for Rep. Byron Donalds to make history as the first Black Republican ever elected governor.
Two NC adults die after contracting West Nile virus, state health department says
There are currently no human vaccines or specific treatments available for West Nile virus and preventative measures are most effective.
Gavin Newsom backs measure to kill the billionaire tax and ban future wealth taxes
Gov. Gavin Newsom isn't just fighting the billionaire tax. He's backing Prop. 42, which would ban future wealth taxes in California, too.
Harms of Public Health Measures Overlooked in COVID-19 Policy Reviews
Investigators link oversight with eroding trust in health authorities and call on future pandemic inquiries to weigh trade-offs.
The key health care ballot measures we’re watching in the midterms
State fights over issues like transgender rights and Medicaid offer clues to where Americans stand on contentious health matters.
The Rural Health Transformation Fund is delivering for NC
The real measure of success will be whether a rural hospital can keep its doors open, whether a young doctor chooses to practice in a small town, and whether a family can get the care it needs without spending half a day on the road.
WATCH LIVE: HHS unveils new crackdown on fraud and abuse in federal health programs
The Health Department announces enforcement and oversight measures designed to identify fraud faster, strengthen accountability and protect federal health programs from abuse.
First Friday on pause after deadly Arts District shooting; businesses support safety review
Organizers say the future of the longtime event is being reevaluated following a fatal shooting, while business owners call for stronger security measures before its return.
Vaisala Viewlinc Cloud Suite supports life science innovation from laboratory to regulated operations
Vaisala Viewlinc Cloud Suite Vaisala Viewlinc Cloud Suite and Care for Viewlinc enable professional-quality monitoring as critical operations evolve. Vaisala, a global leader in measurement instruments and intelligence, introduces Viewlinc Cloud Suite, a cloud-based environmental monitoring offering designed to help organizations establish professional-quality monitoring from day one and build on the same platform as their requirements evolve. The launch is complemented by Vaisala Care for Viewl
New Richland Lab Could Transform How Scientists Study Microbes and Boost Regional Jobs
The BriefGroundbreaking held Tuesday: PNNL officially began construction on the M2PC lab, a 30,800-square-foot facility funded by the U.S. Department of Energy's Office of Science that will study soil microbes to improve crop productivity and develop new biotechnology applications. The facility will be open to researchers from around the nation and the world.Research timelines could shrink dramatically: The facility's automation and AI capabilities could reduce experiments that currently take six months to just 72 hours, allowing scientists to explore more possibilities faster than ever before.New jobs coming to the Tri-Cities: The project is expected to create positions for automation engineers, AI experts, roboticists, technicians, and skilled craftspeople, with the facility opening in 2029.RICHLAND, Wash. — Pacific Northwest National Laboratory broke ground Tuesday on a first-of-its-kind facility that could accelerate scientific discoveries about the microscopic organisms living in soil—organisms that may hold the key to growing more food and developing new energy technologies.The Microbial Molecular Phenotyping Capability, or M2PC, represents a significant investment in automation and artificial intelligence to speed up research that traditionally takes years to complete. The 30,800-square-foot facility will house more than 100 connected automated instruments designed to study microbes at a pace and scale never before possible.Reshaping Agriculture's FutureThe M2PC facility will not put a new tool directly into a farmer's hands tomorrow morning, but it is actively reshaping the commercial pipeline to solve agriculture's biggest headache with biologicals: inconsistent field performance. For years, PNNL researchers have explored how microbes work and how they might help produce useful materials, advance energy technologies, and address challenges involving critical materials and minerals. But those experiments have been limited by what researchers could accomplish by hand."They can be used to provide nutrients to a plant so that the plant would grow more. So, like increasing your crop productivity, for example," said Douglas Mans, PNNL's Associate Laboratory Director for Integrated Discovery Sciences.PNNL's own research shows soil microbes can help plants access nutrients and withstand drought—benefits that could prove crucial as farmers face growing environmental pressures. The M2PC facility will allow scientists to identify and optimize useful microbes faster than ever before, accelerating the development of biological solutions that actually work consistently in the field.What Makes M2PC UniqueThe Microbial Molecular Phenotyping Capability differs from traditional research labs because it operates as a first-of-its-kind, AI-enabled autonomous laboratory designed to shrink experimental timelines from years down to months or weeks. The M2PC lab will connect more than 100 automated instruments to grow microbes, prepare samples, measure their behavior, and link observations to the molecular processes behind them. Artificial intelligence will help analyze results and guide the next experiments, allowing scientists to explore more questions faster.Deb Gracio, PNNL Director, emphasized the transformative potential during Tuesday's groundbreaking ceremony: "Research that has taken years will become possible in months and hopefully in weeks."That acceleration is already being demonstrated. PNNL's smaller automated lab, called the Anaerobic Microbial Phenotyping Platform or AMP2, completed three experimental cycles in just 72 hours—a process that normally would have taken about six months."That normally would have taken us about six months … and we were able to do that in 72 hours," Mans said.The AMP2 laboratory is not being closed or replaced. Instead, the current 1,800-square-foot laboratory serves as an active prototype and precursor for the much larger M2PC facility. AMP2 will continue operating as a separate lab designed to run anaerobic experiments—those conducted in the absence of oxygen—while M2PC will focus on aerobic research.Broader Applications Beyond AgricultureWhile improving crop productivity is one important application, the M2PC facility is designed to support research into multiple areas critical to national priorities. The lab will advance research into biofuels, manufacturing materials, and energy technologies. It will also help researchers understand how microbes respond to environmental changes and how to design biological systems for biotechnology applications.As a flagship component of the Department of Energy's Genesis Mission, M2PC represents a significant investment in using artificial intelligence and automation to accelerate U.S. scientific discovery. Dorothy Koch, Associate Director of the DOE Office of Science Biological and Environmental Research program, highlighted the facility's importance during the groundbreaking."M2PC will accelerate biological discovery and design," Koch said, noting that the facility is expected to conduct a minimum of 500 strain experiments per week, 100 microbiome experiments per week, and take a million measurements per month.Economic Opportunity for the RegionBeyond the scientific breakthroughs, the M2PC project represents significant economic opportunity for the Tri-Cities region. The facility will require hiring automation engineers, AI experts, technicians skilled in operating robotics, and specialized craftspeople to build and maintain the sophisticated equipment."We're anticipating that type of hiring," Mans said when asked about job creation.PNNL has already begun recruiting talent nationally and internationally for positions related to the smaller AMP2 lab, bringing automation engineers from cities like Boston and San Francisco to work in the region. The M2PC facility is expected to accelerate that trend."This capability won't really exist anywhere else in the world," Mans said, suggesting the facility could become a draw for scientific talent seeking to work on cutting-edge biotechnology research.Timeline and Next StepsThe M2PC facility is expected to open in 2029. Between now and then, construction crews will level and prepare the ground, while the building takes shape. Simultaneously, Ginkgo Bio Works, the automation contractor, will build the facility's automation components off-site so they can be installed as the building is completed.In the interim, PNNL researchers and the broader scientific community will begin planning the first experiments to be conducted in the facility, ensuring research is lined up and ready to begin as soon as the doors open.The groundbreaking ceremony included representatives from the Department of Energy, PNNL leadership, and elected officials at the federal, state, and local levels, underscoring the project's significance to the region and the nation's biotechnology future. News The U.S. Department of Energy Secretary tours Pacific Northwest National Laboratory Dan Hanson, Apple Valley News Now News Beyond DNA: Scientists Explore New Frontiers in Biology Research Dan Hanson, Apple Valley News Now News TRIDEC optimistic that Hanford, PNNL will see funding in national budget Robert Desaulniers News Big picture science: monitoring the Yakima River Basin News PNNL research could shape the future of fighting fentanyl COPYRIGHT 2026 BY APPLE VALLEY NEWS NOW. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.
A CDC survey finds 4 in 5 US teenagers fall short of high heart health scores
A CDC study of 5,192 US high school students found that approximately 80% had low or moderate cardiovascular health scores based on five measures assessed in a national survey. Diet, sleep, and physical activity received the least favorable scores, with differences observed across sex, grade, and racial and ethnic groups.
Moment of Science: New electric current test measures coffee quality without tasting
Getting a clue about the perfect brew! Here's how new research could make sure your morning pick-me-up is "not your average Joe". ☕
New DOE Early Career project uses magnetic vortices to uncover hidden sources of loss in superconducting quantum devices
Daniel Bafia will develop a new measurement approach that uses magnetic vortices to investigate defects and interfaces that can limit the performance of superconducting quantum devices. The project could provide researchers with a new way to understand and ultimately reduce sources of energy loss in quantum materials.
'He's everywhere': Carl DeMaio's push to make the GOP relevant again
Assemblymember Carl DeMaio, a conservative from San Diego County, has become a prominent voice for state Republicans. His vehicle this election is Proposition 39, the voter ID measure.
Nonprofits warn online sports betting initiatives put vulnerable Nebraskans at risk
The Open Door Mission hosted Gambling with the Good Life this morning to speak out against Initiatives 440 and 441, two measures that would amend the Nebraska Constitution to legalize online sports gambling.
'I won't trust AI': Readers share mixed reaction to AI tools that calculate people's biological ages
Scientists have developed AI tools to measure a person's true "biological age." Live Science asked readers whether they would be comfortable using these tools.
California summer camp explores air quality science
Discover how Southern California summer campers used real-time air quality sensors to measure pollution in their own homes and communities.
Two of California's most powerful politicians still haven't weighed in on Prop 40
Kamala Harris and Nancy Pelosi have yet to weigh in on the most divisive ballot measure before California voters: Prop 40, likely for the same reason that Gavin Newsom opposes the measure.
Taylor Swift, Travis Kelce new neighbors rail against privacy fence
NEW YORK — Taylor Swift and Travis Kelce’s Ohio neighbors aren’t pleased with the privacy measures they’re adopting for their new property, including a security fence and new trees they
School cellphone ban clears Pa. Senate, awaits Gov. Shapiro’s signature
Pennsylvania is one step closer to banning cell phones in public schools across the state after the Senate voted Wednesday to approve a measure sent over by the House on
12 reactions · 3 comments | A politician allegedly killed for...
A politician allegedly killed for promoting health measures in the fight against Ebola. Health workers attacked, medical facilities put on fire. What's behind people's anger in response to aid in the...
The most influential Republican in the state doesn’t hold office
The most influential Republican in Colorado right now is Michael Fields, executive director of Advance Colorado, a force in ballot-measure politics.
Measure O aims to simplify Concord's business tax structure
Concord voters will be asked in November whether to approve an update to the city’s decades-old business tax structure that backers say places a bigger Concord voters will decide on Measure O, a proposed business tax overhaul that supporters say would raise $2.9 million annually for roads, public safety and parks.
China sanctions Paraguay, Belize ministers over Taiwan ties
Chinese Foreign Ministry cites national sovereignty and Taiwan separatist activities as reasons behind the measures.
Ubisoft plans cuts at German studios, adding to wave of workforce reductions
Ubisoft is planning to reduce its workforce in Germany, where it operates a trio of studios, by about 100 workers, Game File has learned. The company wants to offer employees buyouts to, should enough people accept, avoid having to lay anyone off. “In Germany, we initiated discussions with the Works Council last week regarding a proposed voluntary departure plan across Ubisoft Dusseldorf, Ubisoft Berlin & Ubisoft Mainz,” a company rep told Game File. A “works council” is a union-like group representing employees. “The voluntary plan is the primary measure being proposed to support the intended organizational changes,” the Ubisoft rep added. The company declined to confirm the scale of the potential headcount cut. Of the impacted studios, Mainz might be the best known to the public. It leads development of the Anno series and shipped the well-reviewed strategy game Anno 117: Pax Romana in November 2025. Berlin and Dusseldorf operate as support studios within Ubisoft’s creative network. Berlin recently supported the development of Rainbow Six Siege and the Rayman Legends Retold remake. Dusseldorf also contributed to those projects, as well as The Settlers and Ubisoft-branded escape rooms. Dusseldorf is the biggest of the three studios, with some 400+ workers, compared to just over 100 at the other two, a source familiar with the reductions and the teams told Game File. More than half of these new reductions of about 100 people are expected to happen at Dusseldorf. The planned cuts were announced at a town hall for the German studios on Tuesday of last week. In an email follow-up, the studio group’s managing director, Benedikt Grindel, said the cuts were intended to “best position our German studios for the future... with a clearer focus on their role, capabilities and organizational setup needed for the work ahead.” The email was an echo of the past. In January 2025, Grindel had emailed the Ubisoft developers in his region (or studio “zone”) to explain that a round of 185 cuts at the time, including about 65 at Dusseldorf, were “essential to improve our operational efficiency and ensure the long-term sustainability of our studios, the zone and the company.” A half-decade of continued job cuts Ubisoft has been aggressively cutting its headcount for years. At the end of September 2022, it had 20,729 workers. By the end of March 2026, that total was down to 16,590. Studio management is trying to trim costs as it grapples with a changing industry and a drought of releases, let alone hits. The company announced earlier this year that it had reduced its costs since 2022 by “nearly €325 million” ($362m) and planned to lower them through 2028 by another €180 million ($200m). In June the company said it was closing down its Winnipeg and Belgrade studios and cutting roles in its Barcelona team. Even commercial and creative success hasn’t spared studios from this ongoing company-wide contraction. As Game File was nailing down details around the proposed cuts in Germany, Ubisoft management was informing workers of cuts in its Singapore studio, which shipped a hit remake of Assassin’s Creed IV: Black Flag this past July. Some 70 positions in Singapore are being eliminated “to align the studio with upcoming production needs,” per a company rep’s statement to Game File. In early 2024, a large team in the Singapore studio launched the multiplayer pirate game Skull & Bones. It performed poorly but has been supported with regular content updates since. Many of Ubisoft’s studios around the world are heavily subsidized via regional grants and tax breaks. Singapore had been among them for years, but received no such local assistance in the 12 months ending this past March. News of the Singapore cuts broke today alongside word that Ubisoft is also proposing the closure of RedLynx, pending negotiations with officials. The Finnish studio behind the motorbike series Trials was founded in 2000 and sold to Ubisoft in 2011. As reported by VGC (and corroborated by Game File), Ubisoft management told employees it could not come up with a new, sustainable assignment for RedLynx. The 2025 workforce at Ubisoft Dusseldorf were straight-up cuts. This time, Ubisoft is hoping the reductions at its trio of German studios will largely come from workers taking a payout to leave. The company offered such voluntary dismissals at its Massive Entertainment studio (The Division) a year ago. For the German studios’ buyouts this time around, Ubisoft and the Works Council had discussed a formula that’d pay a worker’s monthly salary multiplied by 1.5 and by the number of years they’ve worked at the company, according to Game File sources. The formula is still subject to negotiations with the Works Council and has not yet been part of an official offer to workers. It could be adjusted up or down, and it could be supplemented with additional bonuses. Asked about the floated payout formula, a Ubisoft rep told Game File, “The terms of a potential voluntary departure program remain subject to negotiation with employee representatives. No final agreement has been reached, and we won’t comment on specific proposals while discussions are ongoing.” Game File is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe Item 2: Epic’s AI adventures Epic Games (Fortnite, the Unreal engine) is all-in on using AI to try to transform the way it makes video games and game-making tools. It’s leaders appear to be undeterred by any resistance among gamers and some game developers around generative AI—and instead emboldened by advances, particularly in AI-assisted programming. A recap of the last three days: On Monday, Bloomberg reported that Epic management told workers last week that development of an upcoming game combining Star Wars and Marvel characters would be “AI first.” Employees would be expected to use AI models such as Claude to code the game. A manager told Epic’s developers there would be “[n]o more hand-written code” and that art for the game would be “generated with full AI workflows,” per the outlet. Just ahead of that story running, Epic founder Tim Sweeney tweeted: “We have a huge pivot underway here at Epic, moving developers around to retool for maximum AI acceleration. The aim isn’t to do the same stuff with fewer people, but to enable everyone here to build MORE and BETTER stuff, and to bring the benefits to all teams using Unreal.” In a follow-up, Sweeney predicted that most game development processes would be at least three times faster a year from now than they were in January 2026, thanks to AI. To a person on X who told him he was failing to read the room, Sweeney said: “Much of the room wants it to be 2016 again, but it’s not. Our job, as the provider of tools and technology to much of the industry, is to design for the present that is and the future that will soon be.” On Wednesday, Epic announced it was releasing a faster launcher for its Epic Games Store marketplace. It did so by stating in a blog post as clear as could be that the launcher is an AI-enabled, vibe-coded project: Programming is hard. So, instead of doing that, we vibe coded a new Epic Games Launcher that’s way faster and more responsive than the current one, and has a new look. Programming is hard? That was unexpected phrasing from a company founded by a legendarily great programmer. Back in 2011, Sweeney told me that he’d picked up programming quickly as a kid and rejoiced at the power it gave him. “I could look at any program that anybody else had written and, with enough effort, build something cooler.” Item 3: The Xbox Labs experiment (and one of the people behind it) Microsoft’s Xbox division, which is flooding the zone with announcements lately, yesterday revealed a new internal tech-tinkering team called Xbox Labs. In the words of Xbox boss Asha Sharma Labs is “a small group of game makers, engineers and scientists whose job is to turn emerging ideas into things our players and developers can experience.” Conventional wisdom coming out of the announcement is that Labs is a team that’ll focus on ideas driven by generative AI. In her announcement, Sharma cited some of the dizzying achievements in tech and gaming over the past month as AI agents and other AI tools have been deployed to swiftly figure out how popular games work, then rebuild them and mix them up. She mentioned seeing ”games rapidly decompiled and rebuilt to run on hardware they were never originally designed to support” and said “[p]erhaps more surprisingly, we’ve seen many of the biggest games in the world have been remixed into the source code of another.” (Minecraft plus Elden Ring, for example, or Fortnite + Super Monkey Ball + Overwatch + Diablo + others.) Sharma also cited the work of Windows PC games being ported to run in browsers, a seeming reference to a recent AI-assisted fan port of Halo. Or perhaps Call of Duty or GTA. Sharma didn’t use the specific term “AI” in her memo, but she came close, citing AI “agents” and their potential for game-making tools that Labs could help craft: I think XBOX has an important role to play here. Coding became the first major workload for agents because they can write, run, and test software. Games share many of those same properties, and people spend more than 72 billion hours a year playing XBOX games, roughly five times the estimated time spent writing code worldwide. We’ve spent 25 years learning how to make great games, and I want our game makers to help shape what these new technologies make possible. As we learn, we’ll share the tools we build with developers across the industry, just as we always have. When I asked an Xbox rep if Labs was an AI-centric team, they said genAI was not the focus, describing it as having a broader mandate for using new tech in new ways in gaming. As an example, they pointed to Xbox’s recently launched disc-to-digital gaming usage rights program. Microsoft didn’t specifically name anyone involved full-time in Xbox Labs yesterday, but on social media and LinkedIn, I spotted Adrian Mato IDing himself as leading the creatio of tools at Labs and talking up the launch. Mato first caught my attention in late September, when he said on X that he was “starting to build a new team at Xbox focused on products and tools for how games get built and distributed as agentic tools become more capable.” At the time, he framed AI-based tools as a supplement to traditional game dev tools. “I don’t think we need to replace them,” he said. Since then, he’s publicly shown interest in AI and in games. He’s recently spent some of his X feed marveling at the power of AI agents and praising the lighting in the latest Gears of War. Following the Labs announcement yesterday, he enthused about the Xbox Labs’ stylish landing page. He wrote: “We built some fun tools to art-direct shaders in real time, experimented with interactive ASCII art, and sprinkled in lots of tiny details. “Move your mouse to leave a colorful trail that reveals the original footage, or interact with the video to trigger bursts of particles. “A lot of love went into making it all feel just right. “More to come”
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