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There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Palm Health Foundation Celebrates 56 Health Professions Scholars - Florida Hospital News and Healthcare Report
Reception unites nursing, mental health, and behavioral health students with the donors and fundholders investing in their education October 22, 2026 – West Palm Beach, Fla. — Palm Health Foundation’s Scholarship Reception on September 29, 2026, brought […]
Downtown Sacramento businesses prepare for crowds ahead of Kings home opener
A new team store, Kings-themed drinks and game-day discounts are among the offerings available to fans near Golden 1 Center.
Matthew Golden limited Thursday
Green Bay Packers WR Matthew Golden dealing with shoulder injury
Minnesota Golden Gophers: Homecoming Weekend Athletic Preview
All of the Gopher action happening home and away this weekend and how to catch it all!
Trump and crypto firm sued for profiting from foreign government
Donald Trump and World Liberty Financial, the cryptocurrency venture he co-founded with his sons, were sued by a shareholder in a rival crypto firm over claims the president illegally profited
2 major health insurance companies cancel Medicare Advantage plans covering 1 million people
The two companies are the largest private health insurance companies for older adults in the U.S.
Former USM linebacker Rod Davis to be inducted into MS Sports Hall of Fame
The Gulfport native won the 2002 Conerly Trophy and the 2003 Conference USA Defensive Player of the Year during his time with the Golden Eagles.
Dementia risk may be linked to seemingly harmless daily habit, new research suggests
Even naps under 30 minutes raised dementia risk 40% in a Johns Hopkins Bloomberg School of Public Health study of nearly 1,000 older adults.
Omaha Science Café Explores the Wild World of Spiders Oct. 27
UNL biologist Eileen Hebets, PhD, presents a talk on spiders at the Oct. 27 Omaha Science Café at the Rathskeller Bier Haus. Open to ages 21 and older.
NMSU Department of Public Health to host resource fair for senior citizens
New Mexico State University’s Department of Public Health Sciences will host a community resource fair for individuals 55 years old and older from 10 a.m. to noon Nov. 2 at Trails West Senior...
PCA's 14th annual Senior Strut promotes healthy aging and community among older adults
Philadelphia Corporation for Aging hosts activities throughout the year to promote healthy aging and create community. In this week's Art of Aging, we catch up with some participants who got to walk and talk down Kelly Drive at what might be considered PCA's favorite outdoor event.
“Golden Bachelor ”couple Mel Owens and Peg Munson split after nearly 1 year together
“Even when there’s love, it just doesn’t turn out the way that we hoped.”
VSee Health Shareholder Letter
Projects a Transformative 2027HOUSTON, TX / ACCESS Newswire / October 22, 2026 / , Inc. (Nasdaq:VSEE) ("VSee" or the "Company"), a leading provider of telehealth and digital health solutions, today issued the following letter from Chairman and Chief Executive Officer Dr.
Community Health Center of the North Country, NAHEC to host event focusing on needs of older adults
POTSDAM — Community Health Center of the North Country and The Northern Area Health Education Center (NAHEC), through the Older Adult Rural Support (OARS) program, will host a community roundtable …
AI as the next political divide
We have a guest post today from our friends at Focaldata, with whom we have done polling before. They have been doing a lot of work on attitudes towards AI and how this is affecting politics on both sides of the Atlantic. In this post, they explore exclusive new polling – with a whole set of fascinating charts on how voters’ views are developing and why. In particular, the authors explore why the debate is currently so much more polarised by party in the US than in the UK, to the benefit of the Democrats. Subscribe Focaldata HQ is located in Shoreditch, east London. To access the office from the Shoreditch High Street Overground station, you have to walk under the bridge at Braithwaite Street. We mention this not as a navigational aid, but because the posters above caught our eye over the summer. Since June, the area has been the centre of a fiercely contested debate around the construction of a data centre on the Truman Brewery estate on Brick Lane, less than 200 metres from our office. It was one of the first ‘US-style’ protest movements around AI data centres the country has seen, and may not be the last. These protests served as the catalyst for our forthcoming report, examining whether AI could become the next political divide on both sides of the Atlantic. We wanted to understand what was driving the emerging politics of AI and whether the dynamics at play in the US offer clues as to how the British debate will evolve. Over the last month, we polled 3,851 people across the UK and US about their views on AI. Our research found striking similarities between the two countries: for instance, both electorates are evenly split on their views towards AI development, with just over a third in favour (37% in each country), a similar number opposed, and the remainder somewhere in the middle or unsure. Statistically speaking, there is no difference in overall sentiment towards AI between the UK and US. Under the hood, demographic patterns also look largely the same in the two countries, with millennials, degree holders, full-time workers and those who describe themselves as financially comfortable more pro-AI than the rest of the country. Despite this convergence in overall attitudes, there is a striking divergence in how much of a politicised issue AI has become. In the US, attitudes are increasingly split by political affiliation and the issue has become the latest front in the seemingly interminable culture war, playing a role in the upcoming midterms. This stark political polarisation of AI has not happened in the UK – at least not yet. In what follows, we test several hypotheses for why the two countries are so far apart on a political basis. Understanding which hypothesis is correct will give us an indication of where the British dynamics go next.
From Penn State teammates to business partners, the Clifford brothers’ paths continue
Growing up playing football, Liam Clifford never thought he’d follow his older brother, Sean, to Penn State. Sean had arrived in Happy Valley in 2017, and Liam wanted to carve
Lakers forwards Ziaire Williams and Matisse Thybulle grab final two starting spots
The veteran forwards are defensive specialists who join Luka Doncic, Austin Reaves and Walker Kessler against Golden State in season opener.
Scientists discover a surprising secret behind the human brain’s wrinkles
Scientists have discovered why common marmosets have unusually small, smooth brains despite starting development much like other primates. The secret lies in subtle changes to brain-building cells that slow neuron production, revealing new clues about how the large, folded human brain evolved.
Commission announces plan for polar hub to step up research coordination
The European Commission plans to develop an EU polar research hub to strengthen coordination and improve the alignment between science and policy. The objective, according to a Commission official, is to “better connect research, observation and scientific infrastructure, improve access to research resources and strengthen coordination with stakeholders, including Indigenous people.”Announced in a new EU Arctic strategy on October 20, there is little detail yet on how the hub will be implemented, only that it will “reinforce and expand” the European Polar Coordination Office (EPCO), which is hosted and managed by the European Polar Board (EPB) at Umeå University in Sweden. EPCO was born from the EU-PolarNet projects funded through Horizon 2020 and currently coordinates the EU Polar Cluster, a network of EU-funded collaborative polar projects.While the practical details remain to be defined, the decision sends “a clear and positive signal,” said Maria Grigoratou, head of EPCO and executive secretary of EPB. “By reinforcing EPCO, the Commission has an opportunity to build on the legacy of EU-PolarNet 2, strengthen European polar research coordination and expand cooperation with a broader range of Arctic stakeholders,” she told Science|Business.The move has been welcomed by the polar research community. “The polar research hub could play an important role in connecting existing research communities, observation systems and infrastructure, and in bringing scientific knowledge closer to policymaking, in cooperation with local communities and Indigenous people,” said Katrine Moland Hansen, director of operations at Norway’s Nansen Environmental and Remote Sensing Center.But money will be an issue. “It is clear that EPCO will need more resources and structure to function well and to make research reach policymakers,” said Kati Lindström, vice-chair of the Polar Research Committee of the Estonian Academy of Sciences. “European polar research is big if we pool the resources, and it should not only be left to enthusiastic scientists to develop networks of strategic importance in their free time.”The Arctic strategy makes a point of saying that local communities should have a greater involvement in Arctic science. “All EU Arctic research consortia are mandated to invite Indigenous people representatives to participate in projects,” it reads. “The EU also supports research that is directly led by Indigenous communities and address their challenges.”It also underlines the importance of reinforcing collaboration with like-minded partners such as Norway, Iceland, Canada, the UK, Japan and South Korea, as well as deepening its engagement with NATO. This includes the US, with which “the EU is committed to continuing a pragmatic transatlantic engagement based on shared interests and values.”Related articlesViewpoint: Does Europe dare to invest in the Arctic?Anchor Greenlanders in Arctic climate research, experts tell EU ahead of policy updateFor Moland Hansen, this open and inclusive approach to cooperation is encouraging. “The Arctic is also a strong example of why equal participation of associated countries in EU funding instruments matters.”Overall, she finds the new Arctic strategy to be ambitious, timely and comprehensive. “We particularly welcome the recognition that climate change, environmental protection, security, resilience and competitiveness are closely interconnected,” she said. “Research, observations and forecasting capabilities are essential to understanding the rapid changes taking place in the Arctic and addressing these challenges together.”Security focusWhile the Arctic strategy foregrounds security, with pledges to protect undersea cables, boost satellite monitoring, deploy more icebreakers and improve military mobility, the polar community is satisfied that environmental concerns have not been forgotten.“It is inevitable that there is a strong security angle to the EU Arctic strategy, but the impact of climate change and need for climate mitigation and resilience is also strongly recognised and includes a pledge to stay the course on climate commitments,” said Sian Prior, lead advisor to the Clean Arctic Alliance, a coalition of campaigning non-profit organisations.“We need to remember that by the time the next Multiannual Financial Framework comes to an end, in 2034, the polar regions, especially the Arctic region, will be living under a new reality when it comes to ecosystem processes, when it comes to the climate,” Grigoratou went on. “And that will affect any ambition that humans may have in the region.”Lindström agreed. “All aspects of European security are dependent on climate change in the Arctic and consequently, on climate science,” she said. “We cannot close our eyes to issues like energy security, critical minerals, northern shipping routes, dual-use technologies and others. However, it remains to be seen how well the promises to protect the environment and Indigenous rights will hold when faced with critical mineral extraction under the Critical Minerals Act.”
The real reasons US politicians are getting older
No country for young men and women: why do older politicians seem to have such a tight grip on the US political system?
After 75 years serving Monticello and Buffalo, Stellis Health plans to join CentraCare
Stellis Health says its commitment to the communities it serves "isn't changing" as it plans to become part of CentraCare. Shareholders have voted to move forward.
One Movie Later: Buddy Finds the Nightmare Lurking in Childhood Nostalgia — Entertainment & Lifestyle
One Movie Later: Buddy Finds the Nightmare Lurking in Childhood Nostalgia by James Coulter Barney the Dinosaur needs no introduction to anyone raised in the '90s or early 2000s. His bubbly, saccharine cheer made him beloved by toddlers and hated by older kids and adults, so much so that "I hate you, you hate me..." — Local reporting from Polk County, Florida.
Salesforce goes back to the M&A well to fortify a weaker business. Why it's a smart move
The enterprise software giant's planned acquisition of Braze will beef up its marketing business and avoids diluting shareholders in the process.
🎟️ Y! Sports Biz: One ticket to disappointment, please
Tickets are in the spotlight, from high prices to golden tickets tarnished.
Hurricanes pose long-term health risks for vulnerable older adults
New research in the Journal of the American Geriatrics Society indicates that older adults who rely on electricity-dependent medical devices-such as ventilators, respirators, and dialysis machines-may face substantial health risks during and after hurricanes, especially in communities experiencing severe flooding.
'Glee' reboot coming to Disney+ and Hulu
Co-creator/writer Ryan Murphy (C) poses in the press room with the cast of 'Glee' with the award for best television series musical or comedy for 'Glee' at the 67th Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 17, 2010 in Beverly Hills, California. (Kevin Winter/Getty Images)The hit TV show Glee is coming back.An all-new season of the hit series from Ryan Murphy is coming to Disney+ and Hulu, Disney announced Wednesday.No details about the cast or an official release date have been shared.The studio behind the reboot is 20th Television, which also produced the original series.Glee first aired on Fox for six seasons, from 2009 to 2015.It followed a high school glee club and starred Lea Michele, the late Cory Monteith, the late Naya Rivera, Amber Riley, Chris Colfer, Kevin McHale, Jenna Ushkowitz, Matthew Morrison, Jane Lynch and more.Murphy told ABC News last month that a script for a Glee reboot had been written, and that he is in touch with cast members about returning.“I’ve been quietly having conversations with people on that show … about, ‘What do you think? Should we?,'" Murphy said. "Maybe I shouldn’t, I don’t know. It’s fun just to try."Glee won six Primetime Emmys and several Golden Globes. It also won the GLAAD Media Award for outstanding comedy series in 2010 and 2011.All 121 original episodes of Glee are currently streaming on Hulu.The Walt Disney Co. is the parent company of ABC News, Disney+ and Hulu.Copyright © 2026, ABC Audio. All rights reserved.
132 at UNC-Chapel Hill inducted into Phi Beta Kappa
Phi Beta Kappa, the nation’s oldest and most honored college honorary society, has inducted 132 University of North Carolina at Chapel Hill students as new members. The recent induction ceremony... View Article
A Semiquincentennial of Apathy … and AI
My generation has never experienced politics untouched by algorithms. Every election I have been old enough to follow has unfolded, at least in part, on social media. From Obama’s historic victory in 2008 to Trump’s unconventional win for a second term in 2024, these campaigns showed how pol
Potential trade targets for the Cincinnati Bengals
The Bengals should reunite Al Golden with corner Cam Hart from the Chargers
Three Six Zero Launching Entertainment Biz Under Rebecca Dowell
Three Six Zero is launching a New Media and Entertainment biz under Rebecca Dowell, rep of Amelia Dimoldenberg and Munya Chawawa.
How to help your parents if they’re using chatbots for health advice
A growing number of older adults are using AI, including to access health information. Here are some ways to help them navigate it.
'The New Stanford Prison Experiment' review: A project reimagined for TV
Netflix's new reality series is a mix of the 1971 social experiment that investigated power dynamics, 'Big Brother' and 'Wonka's Golden Ticket.'
A 'golden age' vs. 'we're working on it': Trump and Vance give different pitches on the economy
When Vice President JD Vance speaks on the campaign trail about the high costs Americans are facing, he often says he understands that people are hurting
Warriors guard Brandon Williams unlocks partial contract guarantee
Guard Brandon Williams now has $1.4 million guaranteed by making the Golden State Warriors opening night roster
SpaceX’s Musk Lauds Its Soaring Cloud Business and Possible Tesla Merger
SpaceX put on a bit of a show for shareholders today—and I’m not referring to the sizzle reel of rocket and space videos it showed on its earnings call. No, the big attention grabber was the update from CEO Elon Musk on the progress of SpaceX’s contemplated merger with Tesla and just how ...
Brewers President of Business Operations sides with Timeless Ticket holders: 'We did not live up to the spirit of the program'
AMC Entertainment Holdings (AMC) Shares Climbed, What Is Driving Attention Now?
AMC Entertainment Holdings (AMC) reported a strong Q2 earnings surprise, with revenue up 14.2% year on year and the stock climbing 48.7% since the report. AMC Entertainment Holdings has leaned into this momentum, with a 30-day share price return of 14.07% and a 90-day move of 36.89%, supported by the recent debt refinancing and the launch of its AMC Movie Trivia Game Show mobile app. The year-to-date share price return of 91.30% contrasts sharply with a 3-year total shareholder return that...
Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.
30 residents of Massachusetts assisted living facility hospitalized in weeks after woman's death, health director says
Hopkinton's health director says 30 residents of Golden Pond Assisted Living Facility have been transported to the hospital in recent weeks as an investigation is ongoing at the facility.
2026 Minnesota Golden Gophers in the NFL: Week 6
Between injuries and bye weeks, Week 6 was quiet for the former Gophers in the NFL. With one exception that is…
Older breast cancer survivors fall through Medicare home health gap
Among the increasing number of women who survive breast cancer, many older, long-term survivors remain frail. A new study out today in the Journal of the National Cancer Institute shows that in a given ...
Which Greater Boston business do you miss the most?
Several longtime businesses have shuttered this year, marking the end of an era for its employees and customers. Share your memories.
Groundbreaking to expand healthcare options in Folsom
Golden shovels and a lighted Folsom sign highlighted the ceremonial groundbreaking of a new comprehensive care center under construction in Folsom.
Comedian Russell Brand anally raped me, woman tells UK trial
By Michael Holden LONDON, Oct 20 (Reuters) - British actor and comedian Russell Brand anally raped a woman who had willingly gone to his house for consensual sex, ignoring her
Sahara Ray’s sister pays tribute after model’s death at 34: ‘She was magic’
Ruby Ray remembered her older sister as “a light so bright that this world feels impossibly dimmer without her in it.”
Golden State Warriors preview: Opening schedule, win projection and what to know for 2026-27
Final Fantasy dips back into the SNES golden era with Resonance
Final Fantasy in glorious HD-2D.
CA immigration business seized over allegations of practicing law without a license
The State Bar of California raided the North American Immigration Center in Chino, calling it an unauthorized law firm
Scientists think they've worked out why anything exists at all. Is this the answer to the oldest problem in the Universe? | BBC Sky at Night Magazine
Could scientists have finally found the particle that explains why matter triumphed over antimatter and why anything exists at all?
Motorola's wide-fold Razr Flex runs Geekbench with older Snapdragon chip and 12GB of RAM
Motorola Razr Flex appears on Geekbench with a Snapdragon 8 Gen 5 chip, 12GB RAM, and Android 17 ahead of its rumored December launch.
As midterms loom, Trump seizes on France unrest for political gain
While the French protests were inspired by inflation, the U.S. president has molded them into evidence in favor of the anti-immigration policies.
Every Partizan player drafted by the Golden State Warriors
Let's take a look at every player who has been drafted by the Warriors out of Partizan.
Mines Museum of Earth Science event makes science spooky
Not many Halloween events send trick-or-treaters home with geodes, but the Mines Museum of Earth Science’s annual Spooktacular is one of them.
Biggest Risers and Fallers From Warriors’ Six Preseason Games
Warriors head coach Steve Kerr doesn't think his team is where it needs to be right now, but playtime is over and meaningful basketball is just around the corner.
Katie Hensien Returns to Sölden With Unfinished Business
Katie Hensien, Sölden 2025, GEPA picturesAfter an injury interrupted another promising World Cup season, the Stifel U.S. Ski Team veteran returns to the Rettenbach Glacier healthy, confident, and hungry for more.In October 2024, Katie Hensien pushed out of the starting gate at
How to help seniors with mental health concerns
Older adults struggle with undiagnosed depression more than any other age group
Legacy Berkeley businesses and orgs that have lasted decades honored by city
Berkeley Ace Hardware and Berkeley Humane (both est. 1895) are among the hundreds of organizations 25 years or older celebrated.
Green Bay Packers: Matthew Golden and Christian Watson made franchise history in 23-13 win over Dallas Cowboys
The Green Bay Packers continued their long undefeated streak against the Dallas Cowboys with their 23-13 victory on Sunday Night Football. While Green Bay and Dallas played a game that ended in a tie in 2025, the last time the Cowboys defeated the Packers was a decade ago in 2016. Indeed, Green Bay’s defense kept [...]
Digital health coaching is becoming a popular program for older adults
Whitlam would push Australian PM Albanese to go ‘bigger and bolder,’ biographer says
Albanese read the biography in office, calling its author to discuss Whitlam’s political mistakes as he encountered them.
Medicare Advantage's next golden goose: Special Needs Plans
Chronic Condition Special Needs Plans enrollment has more than doubled since 2024.
Carter Faith believes in country music
LOS ANGELES — Carter Faith has read the articles about Gen Z turning away from humanity's oldest vices, and she's here to say those articles don't speak for her. "Yeah,
North Carolina's Carter Faith believes in country music
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The Coming Entertainment Gap
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Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
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Sphere Entertainment (SPHR) Could Be 39% Undervalued After Argus Cuts It To Sell
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Science Applications International (SAIC) Could Be 12% Overvalued On CFO And Leadership Changes
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Dear Abby | Daughter with grudges makes herself hard to love
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