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Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?
If AI agents can plan and buy media, who needs a holding company? Good question. It came up during Omnicom's Q3 earnings on Thursday.
Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
The beverage giant's US and Canada media move to Omnicom as the holdco's CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover.
CVS Health hires Dentsu Creative, retains Omnicom for media
Dentsu Creative will support the pharmacy and insurance giant’s creative efforts, while Omnicom retains media duties.
MAD: Omnicom Combines Mediahub, Hearts & Science
The new agency network operates across 40 markets and represents approximately $9.1 billion in 2025 billings. It will be led in the U.S. by Nicole Estebanell, who previously served as CEO of Mediahub U.S.
Omnicom Media Launches Hearts United, Merging Hearts & Science and Mediahub
Little Black Book, Omnicom Media merges Hearts & Science and Mediahub to form Hearts United, a $9.1B global agency focused on AI-driven growth and modern media strategies
Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.
Omnicom to merge Mediahub and Hearts & Science
Hearts & Science's Garrett O'Reilly will become UK chief executive of the merged global entity.
Omnicom brews Olixir from FCB Health, rebranding storied agency after Interpublic takeover
Omnicom Health has stamped its mark on the recently acquired FCB Health New York,
Omnicom Health rebrands FCB Health New York to Olixir New York
The move comes about four months after Omnicom Health rebranded DDB Health to Remedy Edge.
Omnicom’s Analytics Chief: For AI, Guardrails will Set Business Outcomes Free
The data has never been more abundant. The problem is what to do with it. Three-quarters of U.S. buy-side leaders now believe traditional ad measurement approaches are underp...
Publicis won twice as many new business pitches as WPP or Omnicom in 2025
Publicis’ estimated new business revenue from creative exceeded that from media.
How Omnicom’s new business is faring post-merger
Smirnoff has launched a global creative review after working with McCann since 2022.
Omnicom’s top media executive on post-IPG acquisition strategy and the 2026 new business climate
CEO Florian Adamski details how Omnicom Media is pitching its Omni platform and addresses potential mergers of media agency brands.
Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut
Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test.
Ad giant Omnicom says its mega merger with IPG will lead to 4,000 layoffs
The $9 billion advertising agency mega-merger was completed last week. Now come the synergies, including thousands of layoffs.