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Nintendo Switch 2 Gets Its First Software-Only Jailbreak, With Help From OpenAI Codex
Sammy Hajhamid, a security researcher who goes by pepsipu online, has released ns2jb, a software-only jailbreak for the Nintendo Switch 2 that runs on the latest 23.0.1 firmware. To show it off, Hajhamid modded Mario Kart World, a Switch 2 exclusive, and also dropped Peter Griffin, Hatsune Miku,...
'Avatar: Seven Havens' finally shows us how Korra broke the world
But are we really getting the whole story about Korra and the Cataclysm?
What happened to Jalen Hurts? Reported health update raises questions among viewers
lev radin/Shutterstock.com David Muir reports Jalen Hurts’ diagnosis ABC News anchor David Muir covered Philadelphia Eagles quarterback Jalen Hurts’ blood-clot diagnosis during World News Tonight on October 19, 2026. The report followed the team’s announcement of a serious medical condition that will sideline the quarterback for the remainder of the 2026 NFL season. Hurts, 28,…
MLB News Outside The Confines: The Fall Classic is here
Lots and lots about the World Series, the Brewers and the Rays. Some free agent musing and other MLB news.
Holmen students try casting, tour ambulance during school's Science of Medicine Day
Third, fourth and fifth graders at Sand Lake Elementary stepped into the world of medicine Thursday morning.
Report: Arizona men’s basketball roster spending trails top programs
Arizona men’s basketball’s budget for building a Final Four-caliber team is significant, but the UA is far from one of the top spenders in the sport, according to a new report on roster spending. Arizona will spend approximately $15-17.5 million on its men’s basketball roster, CBS Sports’ Matt Norlander and Isaac Trotter reported this week. […]
World Snow Leopard Day: Community action and new science foster coexistence with humans
Snow leopards range across Asia’s rugged mountains, where they face mounting threats from climate change, declining wild prey, and retaliatory killings from local herders. Today, on Oct. 23, International Snow Leopard Day, we look back at recent Mongabay reporting highlighting how innovative science, climate-ready habitat, and community-centered conservation are helping these big cats share mountain […]
‘Taken far too soon:’ Family remembers Hunter Russey after police say business owner hits, kills teen in West Melbourne
Chris Pratt confirms Star-Lord will return to Marvel Cinematic Universe
Chris Pratt attends the 'Guardians of the Galaxy Vol. 3' World Premiere at the Dolby Theatre in Hollywood, California on April 27, 2023. (Photo by Rich Polk/Getty Images for Disney)
AI is impacting all corners of healthcare, not least the clinical workforce
New research from HIMSS Market Insights offers perspectives from clinical leaders worldwide. It finds enthusiasm for AI innovation, ongoing challenges around trusted adoption and cautious optimism on boosting productivity and reducing burnout.
Holmen students try casting, tour ambulance during school's Science of Medicine Day
HOLMEN, Wis. (WXOW) – Third, fourth and fifth graders at Sand Lake Elementary stepped into the world of medicine Thursday morning.
Today in Blue Jays History: Jays Win Second World Series
33 Years Ago Today I vividly remember that moment. Whether the Blue Jays won or lost, I felt confident we’d be okay. With Pat Hentgen lined up to start game 7 after his impressive outing in game 3, there was reassurance. Still, I’m grateful for how it all turned out. Even after countless viewings, Joe […]
Littler through as Van Gerwen suffers early Euros exit
World champion Luke Littler makes it through to the second round of the European Championship with a win over William O'Connor but Michael van Gerwen is knocked out of the tournament at the first-round stage.
The world’s smallest full-frame mirrorless camera is back – and slimmer than ever. Sigma’s new minimalist FP2 packs 6K open gate, faster performance, and a tilt screen
The Sigma FP2 is an ultra-compact full-frame mirrorless body with a new partially stacked sensor and updated autofocus
New Orleans Saints aim to end business trip on high note
"I want to win"
'There Will Always Be a Role Left for Us to Play' - In an AI-Filled World, Miyamoto Thinks the Human Touch Will Always Be Vital
"It provides an opportunity to reflect on what’s really important"
Trump and crypto firm sued for profiting from foreign government
Donald Trump and World Liberty Financial, the cryptocurrency venture he co-founded with his sons, were sued by a shareholder in a rival crypto firm over claims the president illegally profited
How citizen science is tracking changes in shorelines around the world
An app and a camera phone are all that’s needed at more than 200 spots to help researchers monitor coastal areas
PACK EXPO International 2026 Delivers Innovation, Connections, and Business Opportunities in Chicago
The largest, most comprehensive packaging and processing event in North America brings together the industry for four days of technology discovery, education, and business connections.
US to host first Women's Club World Cup in 2028
Arsenal are named as one of the teams to compete at the inaugural Women's Club World Cup, to be hosted in the United States in 2028.
World's only venomous primate lost to science for 90 years resurfaces in unbelievable place
World Series in Milwaukee impacts high school sports, Bucks home opener
High school football and the Milwaukee Bucks are making changes to accommodate the Brewers and sports fans.
World's first round-trip mission to Mars has launched — why it could be a 'transformative leap' for science
The Martian Moons Exploration (MMX) mission, which launched from Japan on Oct. 19, is on its way to Mars. When it arrives, the probe will attempt to land on one of the Red Planet's twin moons and scoop up rocks to bring back to Earth. Experts tell Live Science what these "transformative" samples could teach us.
FOX Sports Reveals Broadcasters, New Tech Wrinkles For 2026 World Series
FOX Sports announced its announcers, studio analysts and new wrinkles for the 2026 World Series between the Tampa Bay Rays and Milwaukee Brewers.
Crowell & Moring Adds Veteran DOJ Health Care Litigator Jeff McSorley in Washington, D.C.
Jeff McSorley, a first-chair trial lawyer with 20 years of litigation experience including a decade as senior trial counsel in the DOJ Civil Division's Fraud Section, has joined Crowell & Moring's Health Care Group in Washington, D.C. He led more than 70 FCA investigations at DOJ, securing more than $500 million in recoveries for the United States.
Orlando Science Center receives prestigious AZA zoo accreditation
The Orlando Science Center was awarded the “gold standard” of animal care for its management of its facilities and exhibits.
Yankees Legend Hideki Matsui Becomes Manager Of Japan's Yomiuri Tigers
New York Yankees World Series MVP Hideki Matsui is the new manager of the Yomiuri Tigers, whom he played for before coming to MLB.
U.S. Figure Skating Announces Partnership with Feld Entertainment to Support the Future of Professional Skating Careers
U.S. Figure Skating is proud to announce its partnership with Feld Entertainment, the producer of Disney On Ice and the largest employer of professional ice skaters in the world.
AMC Entertainment Holdings, Inc. to Announce Third Quarter 2026 Results and Host Earnings Webcast
LEAWOOD, Kan., October 22, 2026--AMC Entertainment Holdings, Inc. (NYSE: AMC) ("AMC" or "the Company"), the largest theatrical exhibition company in the world, announced today that it will report its results for the third quarter ended September 30, 2026, on Wednesday, November 4, 2026.
Health care, housing, wages: Josh Turek outlines campaign goals at Davenport rally
Iowa Senate candidate Josh Turek made a stop in the Quad Cities Thursday, meeting with voters at Modern Woodmen Park.
Hillsong Worship's Jad Gillies reflects on church's fall, God's grace as band releases new music
After years of scandal, leadership upheaval and public scrutiny that rocked one of the world s most influential megachurches, Hillsong Worship s Jad Gillies says the ministry is embracing a
What happens in Vegas, stays in Vegas for England
England face Australia at the Women's Rugby League World Cup on Saturday determined to show they have moved on from the nightmare of their last meeting in Las Vegas 19 months ago.
OpenAI makes its Jev competitor widely available as decision model competition heats up
OpenAI is launching its decision model to the world. Can it compete with the original Jev?
Singapore Airlines elevates inflight entertainment with next-gen Krisworld and high-speed Starlink connectivity
Singapore Airlines is upgrading its inflight experience with next-generation KrisWorld entertainment and Starlink high-speed connectivity.
For former Rays across MLB, watching Tampa Bay make it to the World Series means a little extra
Placer County, UC Davis Explore Tahoe City Science Hub
The University of California, Davis could soon bring hands-on community education and world-class scientific research to Tahoe City.This week, the
Tiger Woods Comeback Buzz Grows As December Return Takes Shape
Tiger Woods fuels fresh comeback speculation after a promising practice session, with the Hero World Challenge and PNC Championship emerging as possible return dates.
Video game developer BioWare shuts down, next ‘Mass Effect’ canceled amid broader layoffs at EA
Saudi Arabia’s sovereign wealth fund, with a firm run by Jared Kushner, bought EA in August.
Dollars & Sense: Tips for health insurance open enrollment
Open enrollment season is approaching, giving millions of Americans an opportunity to review their health insurance coverage and make decisions that could affect both their healthcare and their finances in the coming year.
Mets Morning News: The quiet before the World Series storm
Your Thursday morning dose of Mets and Major League Baseball news, notes, and links.
How Governments Worldwide Are Shaping What AI Can Say About Politics
California and Hawai‘i, for example, are two states that have banned sharing deceptive AI content about candidates in the months around an election.
How the Cap Times covered the Brewers’ 1982 World Series run
The Milwaukee Brewers are in the World Series for the first time in 44 years. Here’s how we covered the team’s first chance at baseball’s ultimate trophy.
Brewers Place Brandon Woodruff On World Series Roster
The Milwaukee Brewers have placed Brandon Woodruff on the World Series roster
World's largest wildlife crossing nears completion in California
The 210-foot-long Wallis Annenberg Wildlife Crossing will help animals safely cross California's famed 101 freeway.
Mordecai Lee on politics and the Brewers in the World Series
Mordecai Lee on the Milwaukee Brewers in the World Series at the end of the 2026 election.
Jimmie Johnson on the NASCAR business world: "It's a war"
Johnson made a name for himself a seven-time Cup Series champion, but he's now experiencing the 'race within the race' as a co-owner at Legacy Motor Club
Lawsuit accuses Trump of illegally profiting from UAE crypto investments
The lawsuit claims the investments violate the Constitution’s foreign emoluments clause
Brewers Made Right Call Keeping Henderson Over Skubal
Prioritizing long-term stability over a blockbuster trade, the Milwaukee Brewers’ front office gambled on homegrown talent, which has them chasing their first World Series.
Next Woman Up: Jamie Meeks, Director of Sports Nutrition for the New Orleans Saints
In this installment of the Next Woman Up series, Saints director of sports nutrition Jamie Meeks discusses being the first full-time dietitian at LSU, preparing for the Saints' Paris game and leaving an impact in her profession.
Naomi Girma doubtful for USWNT World Cup qualifying
A continuing issue for Girma and the USWNT
Thermo Fisher Scientific (TMO) Benefits on Broad-Based Recovery Across Life-Science Markets
Broyhill Asset Management, a Charlotte-based firm, issued its third-quarter 2026 investor letter. The letter can be downloaded here. The Broyhill Equity Composite decreased by 0.3% in Q3, underperforming the MSCI All Country World Index, which gained 1.7%. For the first nine months of the year, the Composite returned 1.9%, compared to 13.4% for the Index. The […]
Pasadena Apple Store draws crowds as iPhone Duo launches worldwide
Apple fans lined up around the block at the Pasadena Apple Store on Friday as Apple officially launched the new iPhone Duo, the company's first foldable smartphone.
Brewers get encouraging 80% World Series predictions from ESPN and CBS Sports
These predictions bode well for the Brewers in this World Series matchup.
Today's 5 headlines: Clásico preview; Spanish wins in Europe
Good morning and happy Friday. Yesterday brought the European and South American international action to a close. Here are the day's top 5 stories to keep you up to date with the football world. The b...
What is Shamonda, the livestock virus found for the first time in a person in France?
The first known human case of Shamonda virus was reported by France on Thursday. The patient has died, but the World Health Organization says that it is considered to be an isolated case so far and that there is no broader risk to the general public.
What Fox Sports pregame crew predicted for Brewers vs. Rays World Series
Fox Sports announcers Derek Jeter, David Ortiz and Alex Rodriguez make predictions on who will win the 2026 World Series.
Southeast High School students conduct real-world research in Bradenton
Southeast High School’s research program gives Bradenton students hands-on science experience and connections that can shape future opportunities.
GOP player in ‘ghost’ candidate scandal behind texts slamming AG candidate
Alex Alvarado’s political action committee sent the texts attacking Jose Javier Rodriguez, the Democrat running for Florida attorney general, and was an early supporter of Republican Attorney General James Uthmeier’s campaign.
Pope hope, that’s entertainment, and getting ahead in the CIA
Happy Friday friends, I want to start by just breathing for all of us a big long collective sigh of relief at the news this week that the pope’s doctors have basically blown the all clear for Leo’s health. Going from knowing nothing to him declaring to the world he needed surgery, to a cancer diagnosis, to bouncing out of the hospital in barely even days, to ringing the bell in less than two weeks is whiplash inducing. But in the best possible way. We are living in a world in which the Roman pontiff, by dint of history, biography and circumstance, is once more at the epicenter of global affairs. Not just conversations about religion, or Christian and post-Christian values, but the bleeding edge of the most pressing issues of human affairs. Think I am exaggerating a touch? Consider the images of the crowds who greeted Leo in Paris just weeks ago, and juxtapose them with the absolute photo negative scenes unfolding there recently. Ask yourself how many world leaders are talking about AI right now and directly citing the pope as they do so. Try to name a country who has had as many top-ranked diplomats in and out of both Russia and Ukraine in the last three years as the Vatican has in the last three months. It has been fascinating to watch Leo XIV emerge as not just a kind of pop culture reference point or totem to be cited (Francis was often name-checked this way) but as a kinetic force in global conversation. Given the state of things, we need global figures of gravitas and values, even better if they have real wisdom behind what they are saying. So news of Leo’s illness was, it seemed to me, a tremor with potentially Richter Scale implications. That not only has the worst not come to pass but instead we’ve had the best of outcomes announced is something to really be grateful for. Humanity, it seems to me, is entering one of its irregular but cyclical phases where the pace of change — technological, social, and geopolitical — outstrips the ability of previously settled norms and received wisdom to cope. Such periods – and I think the first decades of the last century were a similar such time – throw into question the viability of all kinds of institutions. And many of ours have been straining to breaking point for a few years now. The papacy has the power and the potential to be a steadying pole in all of this. That’s my hope, anyway. It’s a lot to freight the office with, though it is arguably its ultimate purpose from its founding, to be a steadying rock on which all that matters can be anchored. It’s also, of course, an intolerable weight of responsibility to place on a single man. But I am encouraged to have hope in – and for – Leo. The apostle whom he succeeds, after all, was famously unequal to some moments, failed some tests of faith, and resiled from taking the road which led ultimately to the circus on Vatican hill. Human frailty and limitations, of health, of character, of temper, can open us to Christ, whose strength is greatest in our weakness, so St. Paul learned. That gives me hope, and I am sure it consoles Leo, too. And so I will continue to pray for him. Because we need apostles of rock right now. Here’s the news. Subscribe The News The Dicastery for the Doctrine of the Faith issued yesterday a new document “Venite ad me: Considerations on the Transmission of the Faith in an Epochal Change.” It’s not a short document, and it is at pains to stress this isn’t a doctrinal note from the dicastery, either. Rather, it brings together reflections on an important issue from the Church around the world. Some of it I actually found really rather powerful. It is, however, 25,000, which is a lot for a busy reader to get through on a weekday. So, you can read our busy reader’s summary right here. — News broke yesterday of an Oct. 22 meeting of U.S. bishops with President Donald Trump. The meeting was organized by an official at the Heritage Foundation, according to several sources close to the meeting. Video of several U.S. bishops praying in the Oval Office over President Trump was posted on social media Thursday afternoon, first by White House Communications Advisor Margo Martin, and then by the official twitter.com account of the Archdiocese of Denver. The meeting has drawn sharp criticism because of its proximity to the upcoming midterm Congressional elections, in which Democrats are widely expected to win control of the House of Representatives, while control of the Senate remains closely contested. Sources close to the bishops’ conference told The Pillar that some USCCB senior officials were surprised by the existence of the meeting when video of it first emerged online. And a source close to conference president Archbishop Paul Coakley of Oklahoma City told The Pillar that the archbishop was “deeply frustrated” by the occasion of the meeting. An official conference spokesperson told The Pillar that the meeting was “not organized with or by the USCCB” and was “not affiliated with the conference.” You can read the whole story here. — The next National Eucharistic Congress will be held in Indianapolis in 2029, a return to the city that hosted the last gathering in 2024. You read it here first. By here, I don’t mean this newsletter, I mean at The Pillar. We broke the story this week. It’s a big deal, in as much as the last congress was a roaring success and the next installment has the potential to be a real focal point for evangelizing efforts in the coming years. Read all about it here. — As Pope Leo prepares for the longest trip of his pontificate, Church leaders in Uruguay say the pontiff will encounter a highly secularized culture, in a country with a very different Catholic history than many of its South American neighbors. The nation has not had a papal visit since 1988, and leaders who spoke with The Pillar say it has a dire need for evangelization, even amid the prospect of a small revival in faith. This is real reporting on the Church in the country, and frankly a story you simply are not going to be able to read anywhere else. Read the whole thing. — The Archdiocese of Detroit announced this week a plan that would see the vast majority of its parish priests reassigned next summer, amid a restructuring process expected to dramatically shrink the number of parishes in the archdiocese. Archbishop Edward Weisenburger said this week that the plan “asks much of our priests,” but is a “sacrifice they are making as brothers of one, unified presbyterate.” The thing is, as JD pointed out in an analysis yesterday, pastors of parishes have a legal right to stability in office, so the only way this kind of wholesale reassignment goes ahead is if all of the archdiocesan clergy agree to resign. That creates its own kind of legal issues, though, and re-raises longstanding questions about the effectiveness of canonical due process protections for priests when dealing with coercive exercises in authority. Read the whole thing here. — More than three months after the Dicastery for the Doctrine of the Faith issued its decree declaring the excommunication of the leadership of the Society of St. Pius X, questions remain about the full effects of the society’s schism. Specifically, the DDF’s July claim that marriages witnessed and confessions heard by SSPX priests are now invalid remains contested — and it emerged this week it appears that the Vatican’s own legal experts don’t agree. You can read my whole analysis of the situation and what it means here. All I would add is that the DDF’s undeveloped, some would say unsubstantiated, claim about the invalidity of some SSPX sacraments came in their July Explanatory Note on the schismatic consecrations by the society that month. It touches directly on both papal acts of governance — indeed it purports to nullify them — and the most intimate pastoral encounters possible in a parish setting. If there is one aspect of the Francis-era style of governance I would like the curia to finally cut out, root and branch, it would be these attempts to try to effect extraordinarily sensitive legislative acts via a note. — At least a dozen French bishops have spoken out following an eruption of violence on the country’s streets Oct. 17. Not surprisingly, they unanimously condemned the violence, but the length and content of their interventions varied significantly. Several sought to distinguish between the actions of rioters and what they suggested were the legitimate concerns of peaceful young protesters. Many also evoked Pope Leo XIV’s Sept. 25-28 visit to France, suggesting it offered a powerful counter-image to the scenes of looting and destruction. A number of bishops also stressed their solidarity with law enforcement officials who struggled to contain the disorder, as well as the owners of the roughly 3,000 damaged or looted businesses. What’s the background to the nationwide unrest that the French media calls “les violences du 17 octobre”? And what exactly are the bishops saying? Read all about it here. — A Polish bishop called for the firm defense of unborn children as well as compassion for their mothers this week, as the lower house of Poland’s parliament passed two bills seeking to liberalize the country’s abortion laws. The bill on decriminalizing assistance in an abortion passed by 217 votes to 213, while the abortion in cases of fetal abnormality bill passed by 233 to 203, thanks to the government’s majority in the lower house. Both bills will now move to the Polish Senate, the upper house of parliament, where the ruling coalition has a larger majority. The fetal abnormality bill is symbolically significant because if it became law, it would effectively overturn a 2020 ruling by Poland’s Constitutional Tribunal that a 1993 law permitting abortion for a severe and irreversible disability or a life-threatening incurable disease was unconstitutional. Read the whole story here. Subscribe **[The St. Paul Center App | Bible Study On-The-Go Read and understand the Bible with St. Paul Center’s new app! With today’s leading Catholic Scripture scholars as your guides, the St. Paul Center app empowers you to read the Bible](https://stpaulcenter.com/app?utm_source=pillar&utm_medium=email&utm_campaign=applaunch)** from the heart of the Church. Download the app for free at either the Apple or the Google app stores. https://stpaulcenter.com/app That’s entertainment I have written before about my deep and sincere reservations about the celebrity exorcist subculture which has taken root in American Catholicism. And, because I am very ill at ease with the entire thing, I try to keep a weather eye on the phenomenon without being drawn into the kind of online back-and-forth which these figures sometimes generate. Earlier this week, JD noted that one such celebrity exorcist type, Fr. Chad Ripperger, has undertaken, on the request of his bishop, a year’s fast from interviews and public speaking. I’m sure that will be salutary for him, if for no other reason than that receiving with docility requests from one’s rightful ecclesiastical superiors always comes with graces. Then a second thing happened this week which caught my eye. Apparently, another fixture in the celebrity exorcist world, Fr. Carlos Martins, has initiated a lawsuit against two lay men — apparently associates of Rippenger, though I am unclear in what way, exactly — for allegedly defaming him and his ministry on a podcast. It seems the suit was initiated nearly a year ago and is now pending. At issue, I read, is that the two men described Martins on a podcast as “not who he says he is” with regard to his exorcism ministry and that he “doesn’t know what he’s talking about.” These statements Martins considers to be false and defamatory and, his suit claims, “directly affected the sale and reception of [his] The Exorcist Files book that was newly released at the time these episodes aired.” I don’t want to get too into the weeds of the details here, but a couple of things struck me about all this.
‘Gentlemen’ season 3 casting shocker: Major star exits, 2 ‘Lord of the Rings’ stars join for reunion
‘The Gentlemen’ season 3 announcement reveals cast shakeup as Daniel Ings exits show, while Orlando Bloom and Elijah Wood will hold a a ‘Lord of the Rings’ reunion as stars join, without Meghan Markle.
Lawsuit accuses Trump of illegally profiting from UAE crypto investments
The lawsuit claims the investments violate the Constitution’s foreign emoluments clause
Mayo Clinic Health System in Eau Claire recognized as a world leader in digital innovation
Mayo Clinic in Eau Claire has ranked No. 46 for smart hospital in the world and No. 1 in Wisconsin by Newsweek’s “World’s Best Smart Hospitals 2027.”
Jack Clark: a billion virtual scientists are coming
Anthropic co-founder Jack Clark told the IMF the singularity has begun and AI could put a billion virtual scientists to work if labs can test the results.
Why a world without friction is a world without progress
Tribologists study friction: what happens when things rub together. It’s indispensable, from the wheel to the paths of stars
Science Of Decomposition: Where Fall Fun Meets Real‑World Forensic Science
The Wawasee Area Conservancy Foundation invites the public to a one‑of‑a‑kind Halloween learning experience: Science of Decomposition, Saturday, Oct. 31.
This Chicago Mansion Is Hiding A World Of Magic Behind Its Historic Doors
Located near the Magnificent Mile, The Hand & The Eye offers three floors of immersive illusions, fine dining and secret passages.
Redesign Health, ARC Global merge in $2B deal to accelerate health system innovation
Redesign Health is making a major push deeper into health system-led innovation, merging with Sheba Medical Center’s innovation arm ARC Global. | The three organizations—Redesign Health, ARC Global and AVIA—work with more than 100 health systems on five continents, and the companies and products built across their networks have reached more than 100 million patients worldwide.
The nation’s cartoonists on the week in politics
Every week political cartoonists throughout the country and across the political spectrum apply their ink-stained skills to capture the foibles, memes, hypocrisies and other head-slapping events in the world of politics. The fruits of these labors are hundreds of cartoons that entertain and enrage readers of all political stripes. Here's an offering of the best of this week's crop, picked fresh off the Toonosphere. Edited by Matt Wuerker.
Can you sue over spam calls in Florida? One business owner says he got 649 unwanted calls in days
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Sixth in Kona: Sam Long's Performance and the Science Behind the Build
How metabolic testing helped inform the training, pacing, and fueling decisions behind a sixth-place Ironman World Championship finish.
The Sigma FP2 brings significant upgrades to the ‘world’s smallest’ full-frame camera
An even smaller full-frame camera now with more features.
James Patterson is writing a romantasy with this Scottish author
Like millions of readers worldwide, James Patterson loves Sarah J. Maas' "A Court of Thorns and Roses" and Rebecca Yarros' "Fourth Wing."
World Series 2026: It will be Jacob Misiorowski vs. Nick Martinez in Game 1 as Brewers host Rays
Sasin and Thai Airways Partner to Bridge Business Education and Real-World Experience
Sasin School of Management, Chulalongkorn University, and Thai Airways International Public Company Limited have signed a Memorandum of Understanding (MOU) to promote cooperation in education and student development, connecting classroom knowledge with practical experience in the business sector.
CNU Professors Ranked Among World’s Top 2% of Scientists
Four Christopher Newport University professors in the areas of psychology, physics, and chemistry rank in the top 2% of scientists and scholars.
Omaha Science Café Explores the Wild World of Spiders Oct. 27
UNL biologist Eileen Hebets, PhD, presents a talk on spiders at the Oct. 27 Omaha Science Café at the Rathskeller Bier Haus. Open to ages 21 and older.
Woodruff makes Brewers' World Series roster as he returns from shoulder injury
Woodruff took the place of Chad Patrick on Milwaukee’s 13-man pitching staff as the Brewers and Tampa Bay Rays submitted their World Series rosters Friday before playing Game 1 in Milwaukee.
MacBook Neo Helps Apple Outpace Rivals as Market Declines
Apple increased its share of worldwide PC shipments in the third quarter of 2026, with Counterpoint Research crediting the MacBook Neo for some of the company's resilience during a market downturn. The firm's preliminary estimates put Mac shipments at 5.6 million units, an 11% decrease from the same quarter last year. Worldwide PC shipments fell 21% to 57 million units, allowing Apple's market share to increase from 8.7% to 9.8%.
PHOTOS: Take a look behind-the-scenes at World Series Media Day in Milwaukee
The Brewers were all smiles the day before Game 1 of the World Series.
Sigma fp2 Announced: The World’s Smallest Full-Frame Camera Gets a Ground-Up Redesign
Sigma reveals the fp2, featuring a 24.5MP partially stacked sensor, 6K open gate raw video, tilting screen, and 70GB internal storage in an ultra-compact full-frame body.
Kane, Yamal or Mbappé - Who deserves the Ballon d'Or?
Could it be a good omen for Harry Kane that for the first time in the Ballon d'Or's 70-year history the prestigious award ceremony will take place in his home town of London on Monday? England captain and serial scorer Kane of Bayern Munich is in with a chance of winning the most important individual honour of his career for the first time. Or will Kane have to give way to one of the Spanish World Cup winners, Lamine Yamal or Rodri? And what about World Cup top scorer Kylian Mbappé? "Winning the
SIA unveils KrisWorld upgrades for better work, wellness and entertainment
From 4K screens and Bluetooth pairing to wellness features, the airline will roll out upgrades on 41 retrofitted Airbus A350s and incoming Boeing 777-9s from 2027.
With Climate-Resilient Crops in Mind, Scientists Tackle a Flaw in Photosynthesis
Rising temperatures and increasing drought are shortening crop growing seasons in many parts of the world. Now scientists in Sweden report new advances toward engineering more efficient photosynthesis, work that could eventually contribute to efforts to adapt crops for climate change
Treat Pandemic Preparedness As Strategic ‘Biodefence’, Industry And Health Leaders Urge
Speaking at a flagship World Health Summit panel global health officials and pharmaceutical executives urged governments to reframe pandemic preparedness as ‘biodefence’ - a core national security asset and not a discretionary health expenditure.
Have scientists finally found a way to save the banana from disaster?
With the climate crisis and diseases threatening one of the world’s most popular fruits, researchers are hoping a breakthrough in breeding techniques could give the Cavendish banana a certain future
What the Magic Must do to Stop Anthony Edwards, Timberwolves
The Orlando Magic will host the Minnesota Timberwolves on Friday, who are coming off a massive win against the Miami Heat. The Magic must be ready to execute every facet of the game to get a victory.
The Violent Cost of Being a Woman in Politics Spans Continents
Weekend Reading on Women’s Representation is a compilation of stories about women’s representation in politics, on boards, in sports and entertainment, in judicial offices and in the private sector in the U.S. and around the world ... with a little gardening and goodwill mixed in for refreshment. This week: —There is not (yet) the political will in the U.S. to talk about gender quotas ... but 35 nations in Europe have either been mandated or volunteered to implement them. —Weeks after the brutal rape of Arizona congressional candidate Bernadette Greene-Placentia, Australian independent member of Parliament Helen Haines is in hospital in a critical condition after she was struck by a car outside her office in what Prime Minister Anthony Albanese said appears to have been "a deliberate act." —"Politicians are no longer treated like we’re human,” says Arizona state legislator Alma Hernandez, who is facing rising harassment and threats. —Federal agents searched the Washington-area home of Rep. Ilhan Omar, a frequent critic of Republican President Donald Trump. —If elected governor of Georgia, Keisha Lance Bottoms would become the first Black woman governor in U.S. history. ... and more.
Tom Hanks to return to Broadway with original play
'This World of Tomorrow' artwork (Courtesy DKC/O&M)
Designers’ notes: The River of Bones rules
The Warhammer: The Old World team tells us about the rules from the latest supplement.
Arsenal women confirmed for new FIFA tournament starting in 2028
The 2028 tournament will bring together 19 clubs from around the world, with Arsenal qualifying through their Champions League success.Photo by Harry Murphy/Getty ImagesArsenal will take part in the f...
Musk’s political donations top $445 million ahead of U.S. midterm elections
With a net worth of $905.8 billion, the world’s richest person’s overlapping empire of companies is heavily exposed to regulation by federal agencies.