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Cross-party draw emerges as key factor in Texas' 28th District race

One national Republican group is canceling $3 million in planned advertising aimed at unseating longtime Rep. Henry Cuellar of Laredo.

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Oct 14 • 6:00 PM EDT • Politics • spectrumlocalnews.com
Miami-Dade pushes for smaller retail development as available land grows scarce

Miami-Dade County wants to make it easier for retail and entertainment developers to build in unincorporated areas, as suitable land for large-scale projects becomes harder to find. A proposed ordinance would cut the minimum site size by 40 percent to qualify for a retail district zoning designation. The proposal, sponsored by Commissioner Oliver G. Gilbert III, would lower the minimum acreage for a retail entertainment district planned area development district, known as REDPAD, from 50 acres to 30 acres. The measure unanimously passed its first reading, with a second reading and public hearing scheduled for the county commission’s Oct. 20 […]

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Oct 14 • 6:30 PM EDT • Entertainment • therealdeal.com
Baptist Health, Seale Harris Clinic Named Lead Tenants at Riverwalk Health Center

Baptist Health and Seale Harris Clinic have signed leases to become lead tenants at the planned Riverwalk Health & Wellness Center in Hoover, with the facility

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Oct 7 • 4:41 PM EDT • Health • abc3340.com
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen

Apple has something special planned for customers who purchase an iPhone Duo in an Apple Store. Employees will be able to customize the Duo so it displays the name of the buyer at the "Hello" screen when it turns on for the first time. Bloomberg's Mark Gurman says Apple retail stores in the United States will have a personalization system for adding the buyer's name to an iPhone Duo, with English and Spanish language options.

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Oct 9 • 7:17 PM EDT • Technology • macrumors.com
As White House shifts focus toward AI and tech, U.S. science leaders defend role of the American university

White House planned shift of research funding from universities to industry risks creating a drought in basic research, science leaders say

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Oct 14 • 6:13 PM EDT • Science • statnews.com
Silgan to Form New Business With Planned Trivium Packaging Acquisition

Silgan (SLGN) plans to acquire Trivium Packaging and combine it with its metal containers and food a

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Oct 19 • 8:03 AM EDT • Business • finance.yahoo.com
Erislandy Lara vs Tim Tszyu set, planned for “late November”

Tim Tszyu’s next title shot is squared away, though we’re still waiting on a date and location

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Oct 13 • 9:33 AM EDT • Sports • sports.yahoo.com
At 9:30 a.m. Central time on Nov. 6, Nutex Health will discuss its results.

After the planned Nov. 5 after-market filing, Nutex will discuss financial performance and provide a business update; a transcript and recording will follow online.

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Oct 19 • 5:30 AM EDT • Health • stocktitan.net
Five Iron Golf Launches Five Iron Lounge, a New Licensing Platform for Hospitality and Entertainment Venues

BrewDog named inaugural licensing partner, with first Five Iron Lounge planned for Las Vegas NEW YORK — Five Iron Golf...

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Oct 9 • 12:57 PM EDT • Entertainment • thegolfwire.com
University of Maryland expands key reproductive health program

The school is using more than $16 million in state grant funds over five years to build on previous work that already trained more than 100 clinicians, students and other health professionals in abortion care.

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Oct 20 • 3:50 PM EDT • Health • wypr.org
Trump to award National Medal of Science to Musk, Brin, Huang, and Su at White House

A high-profile group of tech leaders is expected to be honored at the White House on Thursday, with President Donald Trump planned to present.

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Oct 7 • 1:07 PM EDT • Science • thenationaldesk.com
‘Squadron 42’ Release Nears as Wishlist Opens on Steam From Cloud Imperium

Cloud Imperium Games’ “Squadron 42” is now available to wishlist on Steam ahead of its planned Q2 2027 release.

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Oct 10 • 11:00 AM EDT • Technology • variety.com
UW-River Falls to Offer Halloween Carnival and “Haunted Lab” Science Demonstrations ⋆ 715Newsroom.com

Two special Halloween-themed events are planned at the University of Wisconsin-River Falls on Tuesday, Oct. 20, including a Halloween carnival and “Haunted Labs” science demonstrations. Children in 4K through fifth grade are invited to attend the annual “Halloween in the Halls” event from 4:30 to 6:30 p.m., hosted by UWRF Residence Life. Instead of trick-or-treating through residence halls, Residence Life will host carnival activities, such as cornhole, apple bobbing, an egg walk, a bouncy house, crafts and sticker activities. The carnival will be held behind Grimm and Parker Halls, in front of Hathorn Hall and between Johnson and May Halls.

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Oct 12 • 7:35 PM EDT • Science • 715newsroom.com
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Berlin Philharmonic planning to vacate Philharmonie for renovation from 2032-40

Kirill Petrenko and the Berlin Philharmonic face a big challenge. Renovations planned for their home, the Philharmonie, likely will displace the orchestra from 2032 to 2040. Petrenko, the chief conductor,

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Oct 15 • 12:24 PM EDT • Entertainment • yakimaherald.com
Brown Health projects deficit of $64 million for FY2027

The organization has planned cost-cutting measures, including a buyout program and executive restructuring.

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Oct 19 • 12:33 AM EDT • Health • browndailyherald.com
US Army will detonate unstable explosives near ammo plant

The controlled detonation of the toxic degraded material will occur in the coming weeks, with temporary evacuations planned for residents.

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Oct 17 • 7:00 AM EDT • Business • businessinsider.com
Salesforce goes back to the M&A well to fortify a weaker business. Why it's a smart move

The enterprise software giant's planned acquisition of Braze will beef up its marketing business and avoids diluting shareholders in the process.

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Oct 21 • 11:27 AM EDT • Business • cnbc.com
Cheyenne River Sioux Tribe unveils first look at proposed health and wellness center

The Cheyenne River Sioux Tribe released early conceptual designs for a proposed community Health and Wellness Center planned north of Eagle Butte.

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Oct 12 • 9:00 AM EDT • Health • kotatv.com
Is the EU research budget actually increasing?

Is a Horizon Europe budget of €158 billion a 10% cut or a significant increase to the EU’s support for research and innovation? What would seem like a question of fact has divided opinion in Brussels since the Irish presidency of the EU Council presented its negotiation box on October 10. The answer depends on factors such as how you adjust for inflation, whether you account for increases in overall EU wealth and if you care about absolute or proportional figures. The €158 billion budget in current prices, proposed by the Irish presidency of the EU Council, was quickly criticised by university lobbies and rejected by the high-level expert group led by former Portuguese science minister Manuel Heitor. It was also decried by the four pro-European political groups in the European Parliament. “How can Europe close its competitiveness gap while cutting the European Competitiveness Fund by 13% and Horizon Europe by nearly 10%?” asked a joint statement by the European People’s Party (EPP), Renew Europe, the Socialists and Democrats and the Greens/European Free Alliance. Together, these parties hold 63% of seats in the Parliament.In stark contrast, Irish foreign affairs minister Helen McEntee said that the proposal “significantly increases investment in competitiveness, research and innovation,” Meanwhile, a presidency press release said that, compared to the current Multiannual Financial Framework (MFF), the proposal would “double the volume of competitiveness related programmes.” So, who is right? That depends on how you make the calculation.Compared to the Commission figure or the previous budget?The first thing to notice is the difference in baselines. When the MEPs say the Irish presidency will cut Horizon Europe by “nearly 10%” they are using the European Commission proposal for the MFF from July 2025, which allocated €175 billion in current prices to Horizon Europe. However, when the Irish foreign affairs minister said the research and competitiveness budget is increasing significantly, she is comparing it to the 2021-27 MFF, which had a Horizon Europe budget of €84.9 billion in 2018 prices.Her point holds when accounting for inflation. Applying a 2% annual inflation rate, the calculation method used by the Commission, the 2021-27 Horizon Europe would have a budget of €97.5 billion in 2025 prices. In comparison, the Irish presidency’s €158 billion figure in current prices translates to €140 billion in 2025 prices. Does the ECF count?But there is more to the dispute. In its statements, the Irish presidency lumped the research budget in with the overall budget for competitiveness. The Parliament statement, however, kept the two separate. This matters because the next MFF includes plans to add a new European Competitiveness Fund (ECF) to fund programmes meant to boost the continent's competitiveness. The Irish negotiating box allocated €245 billion in current prices to this programme.When this is added to the €158 billion for Horizon Europe, as well as programmes such as the EU education programme Erasmus+, the total for “competitiveness, prosperity and security” in the Irish proposal becomes €514 billion in current prices. But it is still uncertain how big a share of this competitiveness budget would go to research. The Commission proposal of July 2025 for the MFF included clear links between the ECF and Horizon Europe, indicating some ECF money will go to research. At the same time, the structure of the ECF is still being negotiated, and a substantial part of its budget is expected to support non-research activities such as defence manufacturing, decarbonisation and digital infrastructure. Related articlesCouncil floats 9.6% budget cut to next Horizon EuropeResearch community to appeal to national governments over planned EU budget cutEU own resources ‘essential’ for future research budget, says leading MEPSo, it is by looking at competitiveness rather than research, or combining the two, that the Irish presidency can claim that its proposed budget will significantly increase investment in competitiveness, research and innovation.According to the Irish presidency proposal, Horizon Europe and other competitiveness-related programmes in the current multiannual budget received €221 billion in current prices. However, since this money is being distributed from 2021 to 2027, it is not directly comparable to the €514 billion in current prices which will be distributed from 2028 to 2034.Research as a proportion of the MFFBut the relative rise in competitiveness-related programmes points to another important distinction: whether you look at the research budget in absolute terms or as a share of the overall MFF. Here, too, the size of the research budget has risen, although only slightly. In the 2021-27 MFF, Horizon Europe accounted for 7% of the total budget. In the Irish presidency’s proposal, it amounts to 8.7%. The share for the total competitiveness envelope went from 17.7% in the current MFF to 28.1% in the Irish presidency proposal.This proportional share may seem irrelevant to universities looking for research funding, but it is becoming significant as budget negotiations between the Parliament, the Commission and the Council begin. On October 2, a group of 17 southern and eastern European countries sent out a statement calling for the EU agriculture and cohesion budgets to be protected. The Parliament’s co-rapporteur on the budget, Siegfried Mureșan of the EPP, has also said that the research envelope is likely to be cut disproportionately as the budget is slimmed down during negotiations.

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Oct 15 • 8:00 AM EDT • Science • sciencebusiness.net
Designs reviewed for Greenville’s Falls Park Conference District, JW Marriott

Greenville Design Review Board approved one application and deferred another involving the planned Falls Park Conference District during its Oct. 15 meeting.

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Oct 15 • 7:06 PM EDT • Business • upstatebusinessjournal.com
Prince George’s County Council votes to advance billion-dollar entertainment venue project

The Sphere concert and entertainment venue planned for National Harbor is another step closer to reality after an vote Monday by the Prince George’s County Council, but unions looking to secure agreements on construction of the project have been left out.

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Oct 5 • 9:30 PM EDT • Entertainment • marylandmatters.org
Duke-UNC children’s hospital receives $100 million award from The Duke Endowment

The project is a collaboration between Duke Health and UNC Health to develop North Carolina’s first standalone children’s hospital, known as NC Children's Hospital. The $100 million grant marks one more step toward the planned facility’s $1 billion private fundraising goal.

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Oct 21 • 12:34 AM EDT • Health • dukechronicle.com
Squadron 42 opens for Steam wishlisting ahead of a planned Q2 2027 release

Cloud Imperium's single-player space epic Squadron 42, starring Mark Hamill and Gary Oldman, is now on Steam for wishlisting ahead of a Q2 2027 release.

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Oct 11 • 7:43 AM EDT • Technology • eurogamer.net
Five Iron Golf: Launches Five Iron Lounge, a new licensing platform

BrewDog named inaugural licensing partner, with first Five Iron Lounge planned for Las Vegas

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Oct 12 • 7:01 PM EDT • Entertainment • firstcallgolf.com
Xbox reportedly planning three more rounds of layoffs, with the first wave coming as early as this month

Xbox is said to be laying off some employees this month, with two more waves planned for the near future.

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Oct 21 • 6:47 AM EDT • Technology • eurogamer.net
Cedar Crossing Casino to open Nov. 19, six weeks ahead of schedule

Cedar Crossing Casino & Entertainment Center will open to the public Nov. 19, six weeks earlier than previously planned.

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Oct 15 • 7:02 PM EDT • Entertainment • cbs2iowa.com
Getty Images to restructure via bankruptcy; no Seattle layoffs planned

Seattle-based Getty Images is filing for bankruptcy and going private through a restructuring deal with financial backing from the Getty and Koch families.

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Oct 12 • 9:33 PM EDT • Business • seattletimes.com
HPMA sets Saturday entertainment lineup, plus return of Market-at-Market

The High Point Market Authority (HPMA) has planned its evening entertainment lineup for Saturday, Oct. 17, along with the return of its signature “Market-at-Market.”

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Oct 6 • 4:35 PM EDT • Entertainment • designerstoday.com
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Tighter data center rules on Fort Smith Board agenda

The Fort Smith Board of Directors is set to vote Tuesday (Oct. 6) on an ordinance that would give the city more oversight of any planned data center development within...

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Oct 5 • 3:05 PM EDT • Business • talkbusiness.net
Zero Escape And Hundred Line Director's New Game Canceled Before He Could Announce New Studio

Kotaro Uchikoshi planned to announce new studio Crash Keys alongside its first game

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Oct 14 • 1:10 PM EDT • Technology • kotaku.com
Trump to award National Medal of Science to Musk, Brin, Huang, and Su at White House

A high-profile group of tech leaders is expected to be honored at the White House on Thursday, with President Donald Trump planned to present.

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Oct 7 • 5:07 PM EDT • Science • wpde.com
Devonian Health Group Provides Update on its Planned NYSE American Listing

/PRNewswire/ -- Devonian Health Group Inc. ("Devonian" or the "Company") (TSXV: GSD) (OTCQB: DVHGF) today provides an update on its proposed listing on the...

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Oct 16 • 10:01 AM EDT • Health • prnewswire.com
Nokia to sell Enterprise Campus Edge business to AURELIUS

Deal supports Nokia’s strategy to focus capital where the company can differentiate and create long-term value.Planned transaction will provide ECE with greater independence and agility, helping it respond more quickly to customer needs and accelerate the digitalization and transformation of industrial operations

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Oct 13 • 1:00 AM EDT • Business • nokia.com
Fire Emblem: Fortune's Weave announces Expansion Pass DLC

DLC is coming to Fire Emblem: Fortune’s Weave with a new Expansion Pass, Nintendo and Intelligent Systems just revealed. Three separate waves of content are planned. Wave 1, which is out today, includes four additional weapons. These are modeled after the Heroes’ Relics from Fire Emblem: Three Houses. Wave 2 includes additional wearable outfits and three additional allies. New allies...

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Oct 14 • 8:49 PM EDT • Technology • nintendoeverything.com
Why America’s Political Divide Is Also an Economic Divide

Plus, the Justice Department sued California to block mail-in ballots from 20,000 people, and Trump nixed the planned livestream of a military execution.

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Oct 16 • 6:59 AM EDT • Politics • wsj.com
Local business owners trained by OpenAI share thoughts on $20 billion data center

Small business owners who took part in a training session with OpenAI are sharing their thoughts on the company’s $20 billion data center project planned for Effingham County.

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Oct 22 • 9:42 PM EDT • Business • wtoc.com
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Activists want financial relief for Black-owned businesses hurt by delayed water project in Miami

The Black Collective, a Miami-based advocacy group, is calling attention to the heavy financial strain caused by prolonged roadwork at a planned rally and demonstration Thursday at Famous Car Wash, 8255 NW 22nd Ave., a neighborhood fixture operating along the corridor since 2016.

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Oct 22 • 6:00 AM EDT • Business • wlrn.org
Atrium Health's $340M behavioral health push includes north Charlotte hospital

A planned 168-bed facility near Mallard Creek will offer emergency, inpatient and outpatient care.

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Oct 15 • 2:57 PM EDT • Health • axios.com
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'No Kings' rallies across U.S. urge voters to cast ballots early

The hundreds of planned events were being billed as nonpartisan

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Oct 17 • 1:48 PM EDT • Politics • spectrumlocalnews.com
Trump to award National Medal of Science to Musk, Brin, Huang, and Su at White House

A high-profile group of tech leaders is expected to be honored at the White House on Thursday, with President Donald Trump planned to present.

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Oct 7 • 5:07 PM EDT • Science • abc45.com
Elevance Health (ELV) Stock May Be Undervalued Despite 2027 Medicare Advantage Plans

Elevance Health has delivered a solid share price run recently, and that move puts a spotlight on a simple question for investors who care about fundamentals. Is the current valuation of the stock properly anchored to the earnings the business is generating today? Over the past year, Elevance Health has returned 19.2%, which puts fresh pressure on the question of whether the earnings profile can carry the current share price. The planned 2027 Medicare Advantage offerings aim to simplify...

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Oct 10 • 2:29 PM EDT • Health • simplywall.st
Rising Stars: How VML Health’s Molly Kanofsky turns ‘an idea on a page’ into real-world impact

Molly Kanofsky had it all planned out. | VML Health's Molly Kanofsky ended up in the pharma marketing world after an unexpected career detour, where she's now able to merge her passion for healthcare with her creative side.

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Oct 7 • 6:00 AM EDT • Health • fiercepharma.com
Leaders of church fear Smith's vision could turn historic Japantown into 'Japandock'

Two churches next to Smith Entertainment Group's planned downtown district are worried that the design will make historic Japantown Street the

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Oct 21 • 10:20 PM EDT • Entertainment • ksl.com
Entertainment at Coolidge Days features all-new acts

COOLIDGE — There are three main entertainment acts planned for the annual Coolidge Days event, two of which are brand-new and performing at the event for the first time. The

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Oct 15 • 5:15 AM EDT • Entertainment • pinalcentral.com
New Redwood Health Center planned in Power District

The new Redwood Health Center will be located within the Power District on Salt Lake City’s west side.

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Oct 13 • 1:55 PM EDT • Health • attheu.utah.edu
Tzeentch Daemons return via Made to Order

Classic miniatures are coming back – just as planned.

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Oct 21 • 8:00 PM EDT • Technology • warhammer-community.com
Wisconsin Science Festival returns with free STEAM events

The 16th Wisconsin Science Festival returns with more than 800 events planned throughout the state through Oct. 25 at venues such as museums, libraries and schools.

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Oct 15 • 7:00 AM EDT • Science • wmtv15news.com
Data center developers to host Nov. forum in Southwest Virginia

Oasis Digital Properties is considering constructing up to four data center buildings in Russell County, with a Nov. 18 public forum planned.

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Oct 22 • 12:18 PM EDT • Business • virginiabusiness.com
Political fallout from Trump’s Russian diesel deal overshadows price impact

The planned imports will “have very little unnoticeable impact on domestic US diesel prices, even if it happens,” an economist told Semafor.

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Oct 14 • 4:50 AM EDT • Politics • yahoo.com
New Nightclub Planned for Former Nectar's Building

Businessman Shawn Cliche has submitted applications for a new nightclub in the former Nectar's space in Burlington. Whether it would reopen as Nectar's is unclear.

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Oct 18 • 10:44 AM EDT • Business • sevendaysvt.com
Planned Parenthood launches menopause care services in Dayton, Cincinnati locations

Planned Parenthood Southwest Ohio Region is launching a new service at its Dayton and Cincinnati locations for patients looking for relief from menopause and perimenopause symptoms.

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Oct 6 • 5:30 AM EDT • Business • springfieldnewssun.com
Trump to award National Medal of Science to Musk, Brin, Huang, and Su at White House

A high-profile group of tech leaders is expected to be honored at the White House on Thursday, with President Donald Trump planned to present.

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Oct 7 • 5:07 PM EDT • Science • wcyb.com
GTA 6 is so detailed no single Rockstar employee has seen it all - which is exactly how we got shrinking horse testicles in Red Dead Redemption 2

The infamous Red Dead Redemption 2 horse testicles were an unplanned feature because Rockstar staff apparently work autonomously, which bodes well for GTA 6.

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Oct 20 • 7:20 AM EDT • Technology • eurogamer.net
Kenilworth/AmRev250 to Present Doo-Wop & Sock Hop

KENILWORTH, NJ – The Kenilworth/AmRev250 Committee invites everyone to step back in time at a fun-filled “Doo-Wop and Sock Hop” that is planned for Fri., October 23, 2026 (7 p.m.-11 p.m.) at the...

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Oct 19 • 7:22 AM EDT • Entertainment • tapinto.net
Justin Ishbia’s firm buys retail property near proposed White Sox development site

The purchase is another move by Ishbia to control more of the area surrounding the planned site of a mixed-use megaproject called The Railyards.

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Oct 6 • 4:23 PM EDT • Business • chicagobusiness.com
UW-River Falls to offer Halloween carnival and 'Haunted Lab' science demonstrations Oct. 20

Two special Halloween-themed events are planned at the University of Wisconsin-River Falls on Tuesday, Oct. 20, including a Halloween carnival and “Haunted Labs” science demonstrations.

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Oct 20 • 9:30 AM EDT • Science • riverfallsjournal.com
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Lexington Health plans new emergency departments, urgent care sites

Lexington Health is expanding emergency and urgent care services in White Knoll and Northeast Columbia, with four new or relocated facilities planned for the growing Midlands communities.

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Oct 13 • 11:41 AM EDT • Health • wistv.com
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Florida science standards debate heads to Orange County listening session

Florida Education Commissioner Henry Mack defended a proposed rewrite of public school science standards, saying it still includes evolution and climate science. An October 27 listening session in Orange County will give Apopka families and educators an opportunity to discuss the changes before a planned December vote.

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Oct 14 • 7:50 PM EDT • Science • theapopkavoice.com
‘Open your doors for AI’: German chancellor urges businesses to embrace AI as Nvidia announces new investments

Nvidia announced planned investments in four German startups as Chancellor Friedrich Merz urged businesses to embrace AI at an industry summit in Berlin.

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Oct 19 • 10:16 PM EDT • Business • cnbc.com
Artisans Fair Is Planned At First Congregational Church

The First Congregational Church of Falmouth is hosting an artisans fair on Saturday, October 17, from 9 AM to 2 PM, rain or shine. The event will take place both

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Oct 7 • 9:30 AM EDT • Entertainment • capenews.net
Federal judge orders pro-Trump TV ads funded by taxpayers off air immediately

In an earlier filing, the administration said it had planned to stop ad purchases on Sunday.

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Oct 11 • 8:48 PM EDT • Politics • nbcnews.com
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Trump to award National Medal of Science to Musk, Brin, Huang, and Su at White House

A high-profile group of tech leaders is expected to be honored at the White House on Thursday, with President Donald Trump planned to present.

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Oct 7 • 5:07 PM EDT • Science • abc3340.com
Ryan Smith launches survey in search for 'strong local vibe' at SLC entertainment district

With two-thirds of the Delta Center's renovation now complete, the owner of the Utah Jazz and Mammoth is now shifting his attention to a planned district east of it.

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Oct 7 • 8:41 PM EDT • Entertainment • ksl.com
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Moonlighter dev delays Steam playtest for its "Tower Defensevania" ReVamp over concerns that AI copycats might clone it before launch

Digital Sun has delayed a planned Steam playtest for ReVamp due to "games being reverse-engineered, cloned and published before the original."

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Oct 19 • 3:54 PM EDT • Technology • eurogamer.net
Parkville business owner worries Highway 9 redesign could hurt downtown businesses

A planned redesign of Highway 9 and downtown Parkville has some business owners worried construction could hurt their livelihoods.

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Oct 16 • 8:46 AM EDT • Business • kshb.com
Detour ahead: Restaurants, shops strategize for coming Magnolia Avenue construction

Business owners along Magnolia Avenue are concerned about road construction planned to start next year.

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Oct 11 • 6:00 PM EDT • Business • fortworthreport.org
Ubisoft plans cuts at German studios, adding to wave of workforce reductions

Ubisoft is planning to reduce its workforce in Germany, where it operates a trio of studios, by about 100 workers, Game File has learned. The company wants to offer employees buyouts to, should enough people accept, avoid having to lay anyone off. “In Germany, we initiated discussions with the Works Council last week regarding a proposed voluntary departure plan across Ubisoft Dusseldorf, Ubisoft Berlin & Ubisoft Mainz,” a company rep told Game File. A “works council” is a union-like group representing employees. “The voluntary plan is the primary measure being proposed to support the intended organizational changes,” the Ubisoft rep added. The company declined to confirm the scale of the potential headcount cut. Of the impacted studios, Mainz might be the best known to the public. It leads development of the Anno series and shipped the well-reviewed strategy game Anno 117: Pax Romana in November 2025. Berlin and Dusseldorf operate as support studios within Ubisoft’s creative network. Berlin recently supported the development of Rainbow Six Siege and the Rayman Legends Retold remake. Dusseldorf also contributed to those projects, as well as The Settlers and Ubisoft-branded escape rooms. Dusseldorf is the biggest of the three studios, with some 400+ workers, compared to just over 100 at the other two, a source familiar with the reductions and the teams told Game File. More than half of these new reductions of about 100 people are expected to happen at Dusseldorf. The planned cuts were announced at a town hall for the German studios on Tuesday of last week. In an email follow-up, the studio group’s managing director, Benedikt Grindel, said the cuts were intended to “best position our German studios for the future... with a clearer focus on their role, capabilities and organizational setup needed for the work ahead.” The email was an echo of the past. In January 2025, Grindel had emailed the Ubisoft developers in his region (or studio “zone”) to explain that a round of 185 cuts at the time, including about 65 at Dusseldorf, were “essential to improve our operational efficiency and ensure the long-term sustainability of our studios, the zone and the company.” A half-decade of continued job cuts Ubisoft has been aggressively cutting its headcount for years. At the end of September 2022, it had 20,729 workers. By the end of March 2026, that total was down to 16,590. Studio management is trying to trim costs as it grapples with a changing industry and a drought of releases, let alone hits. The company announced earlier this year that it had reduced its costs since 2022 by “nearly €325 million” ($362m) and planned to lower them through 2028 by another €180 million ($200m). In June the company said it was closing down its Winnipeg and Belgrade studios and cutting roles in its Barcelona team. Even commercial and creative success hasn’t spared studios from this ongoing company-wide contraction. As Game File was nailing down details around the proposed cuts in Germany, Ubisoft management was informing workers of cuts in its Singapore studio, which shipped a hit remake of Assassin’s Creed IV: Black Flag this past July. Some 70 positions in Singapore are being eliminated “to align the studio with upcoming production needs,” per a company rep’s statement to Game File. In early 2024, a large team in the Singapore studio launched the multiplayer pirate game Skull & Bones. It performed poorly but has been supported with regular content updates since. Many of Ubisoft’s studios around the world are heavily subsidized via regional grants and tax breaks. Singapore had been among them for years, but received no such local assistance in the 12 months ending this past March. News of the Singapore cuts broke today alongside word that Ubisoft is also proposing the closure of RedLynx, pending negotiations with officials. The Finnish studio behind the motorbike series Trials was founded in 2000 and sold to Ubisoft in 2011. As reported by VGC (and corroborated by Game File), Ubisoft management told employees it could not come up with a new, sustainable assignment for RedLynx. The 2025 workforce at Ubisoft Dusseldorf were straight-up cuts. This time, Ubisoft is hoping the reductions at its trio of German studios will largely come from workers taking a payout to leave. The company offered such voluntary dismissals at its Massive Entertainment studio (The Division) a year ago. For the German studios’ buyouts this time around, Ubisoft and the Works Council had discussed a formula that’d pay a worker’s monthly salary multiplied by 1.5 and by the number of years they’ve worked at the company, according to Game File sources. The formula is still subject to negotiations with the Works Council and has not yet been part of an official offer to workers. It could be adjusted up or down, and it could be supplemented with additional bonuses. Asked about the floated payout formula, a Ubisoft rep told Game File, “The terms of a potential voluntary departure program remain subject to negotiation with employee representatives. No final agreement has been reached, and we won’t comment on specific proposals while discussions are ongoing.” Game File is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe Item 2: Epic’s AI adventures Epic Games (Fortnite, the Unreal engine) is all-in on using AI to try to transform the way it makes video games and game-making tools. It’s leaders appear to be undeterred by any resistance among gamers and some game developers around generative AI—and instead emboldened by advances, particularly in AI-assisted programming. A recap of the last three days: On Monday, Bloomberg reported that Epic management told workers last week that development of an upcoming game combining Star Wars and Marvel characters would be “AI first.” Employees would be expected to use AI models such as Claude to code the game. A manager told Epic’s developers there would be “[n]o more hand-written code” and that art for the game would be “generated with full AI workflows,” per the outlet. Just ahead of that story running, Epic founder Tim Sweeney tweeted: “We have a huge pivot underway here at Epic, moving developers around to retool for maximum AI acceleration. The aim isn’t to do the same stuff with fewer people, but to enable everyone here to build MORE and BETTER stuff, and to bring the benefits to all teams using Unreal.” In a follow-up, Sweeney predicted that most game development processes would be at least three times faster a year from now than they were in January 2026, thanks to AI. To a person on X who told him he was failing to read the room, Sweeney said: “Much of the room wants it to be 2016 again, but it’s not. Our job, as the provider of tools and technology to much of the industry, is to design for the present that is and the future that will soon be.” On Wednesday, Epic announced it was releasing a faster launcher for its Epic Games Store marketplace. It did so by stating in a blog post as clear as could be that the launcher is an AI-enabled, vibe-coded project: Programming is hard. So, instead of doing that, we vibe coded a new Epic Games Launcher that’s way faster and more responsive than the current one, and has a new look. Programming is hard? That was unexpected phrasing from a company founded by a legendarily great programmer. Back in 2011, Sweeney told me that he’d picked up programming quickly as a kid and rejoiced at the power it gave him. “I could look at any program that anybody else had written and, with enough effort, build something cooler.” Item 3: The Xbox Labs experiment (and one of the people behind it) Microsoft’s Xbox division, which is flooding the zone with announcements lately, yesterday revealed a new internal tech-tinkering team called Xbox Labs. In the words of Xbox boss Asha Sharma Labs is “a small group of game makers, engineers and scientists whose job is to turn emerging ideas into things our players and developers can experience.” Conventional wisdom coming out of the announcement is that Labs is a team that’ll focus on ideas driven by generative AI. In her announcement, Sharma cited some of the dizzying achievements in tech and gaming over the past month as AI agents and other AI tools have been deployed to swiftly figure out how popular games work, then rebuild them and mix them up. She mentioned seeing ”games rapidly decompiled and rebuilt to run on hardware they were never originally designed to support” and said “[p]erhaps more surprisingly, we’ve seen many of the biggest games in the world have been remixed into the source code of another.” (Minecraft plus Elden Ring, for example, or Fortnite + Super Monkey Ball + Overwatch + Diablo + others.) Sharma also cited the work of Windows PC games being ported to run in browsers, a seeming reference to a recent AI-assisted fan port of Halo. Or perhaps Call of Duty or GTA. Sharma didn’t use the specific term “AI” in her memo, but she came close, citing AI “agents” and their potential for game-making tools that Labs could help craft: I think XBOX has an important role to play here. Coding became the first major workload for agents because they can write, run, and test software. Games share many of those same properties, and people spend more than 72 billion hours a year playing XBOX games, roughly five times the estimated time spent writing code worldwide. We’ve spent 25 years learning how to make great games, and I want our game makers to help shape what these new technologies make possible. As we learn, we’ll share the tools we build with developers across the industry, just as we always have. When I asked an Xbox rep if Labs was an AI-centric team, they said genAI was not the focus, describing it as having a broader mandate for using new tech in new ways in gaming. As an example, they pointed to Xbox’s recently launched disc-to-digital gaming usage rights program. Microsoft didn’t specifically name anyone involved full-time in Xbox Labs yesterday, but on social media and LinkedIn, I spotted Adrian Mato IDing himself as leading the creatio of tools at Labs and talking up the launch. Mato first caught my attention in late September, when he said on X that he was “starting to build a new team at Xbox focused on products and tools for how games get built and distributed as agentic tools become more capable.” At the time, he framed AI-based tools as a supplement to traditional game dev tools. “I don’t think we need to replace them,” he said. Since then, he’s publicly shown interest in AI and in games. He’s recently spent some of his X feed marveling at the power of AI agents and praising the lighting in the latest Gears of War. Following the Labs announcement yesterday, he enthused about the Xbox Labs’ stylish landing page. He wrote: “We built some fun tools to art-direct shaders in real time, experimented with interactive ASCII art, and sprinkled in lots of tiny details. “Move your mouse to leave a colorful trail that reveals the original footage, or interact with the video to trigger bursts of particles. “A lot of love went into making it all feel just right. “More to come”

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Oct 14 • 4:31 PM EDT • Technology • gamefile.news
Trump-linked super PAC pulls funding from 2 House Republicans as GOP fights to keep majority

House Republicans face growing pressure as Trump-aligned MAGA Inc. pulls planned spending from Tom Kean and Marianette Miller-Meeks' districts.

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Oct 13 • 10:39 AM EDT • Politics • foxnews.com
Trump to award National Medal of Science to Musk, Brin, Huang, and Su at White House

A high-profile group of tech leaders is expected to be honored at the White House on Thursday, with President Donald Trump planned to present.

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Oct 7 • 5:07 PM EDT • Science • kmph.com
France could face even worse destruction with second weekend of planned riots, State Dept warns

An internal State Department document warns antifascist protests near Marine Le Pen's National Rally congress in Orléans could spark new unrest.

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Oct 20 • 11:14 AM EDT • Politics • foxnews.com
Google Cloud unveils persistent Gemini Agents for long-running tasks, and they get their own Gmail, Calendar, and Drive storage

While Google supplies its own Gemini models, the agent can already use Anthropic's Claude models, with support for additional proprietary and open-weight AI models planned.

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Oct 8 • 8:00 AM EDT • Technology • venturebeat.com
Plague is stoppable. The next health threat may not be.

The word plague is scary. Centuries ago, the Black Death killed tens of millions of people and changed the course of history. Plague still kills people around the world, and the word still evokes catastrophe. New fears of plague surfaced on October 2, when a lab worker in Irkutsk, Russia, died of pneumonia. Reports suggested that she may have contracted plague through a laboratory exposure. Understandably, people were alarmed. On October 7, the World Health Organization called for the Russian Federation to be transparent about what it knew. WHO issued an update on October 10. Russian authorities told WHO that testing did not identify plague and that investigations found no laboratory release. WHO said confidence in its risk assessment remained limited and that further clinical, epidemiological, and laboratory information was needed. The cause of the woman’s illness remains unknown, and WHO says a laboratory-associated exposure cannot be excluded. As I explained in a recent interview, this incident is very unlikely to lead to a pandemic. Plague is still active, including in the U.S., which sees a handful of cases each year. But it is a disease we can prevent and treat. Plague doesn’t spread readily, and it responds to antibiotics. The standard response—isolate the patient, trace contacts, and administer antibiotics and monitor for symptoms among contacts for seven days—works. We have even planned for antibiotic-resistant plague. At CDC, we developed a playbook for antibiotic-resistant plague and ran exercises on how to find and stop it. CDC guidance anticipates engineered resistance and recommends two different classes of antibiotics if there’s reason to suspect it. There is no evidence that resistance—or even confirmed plague—is involved in this incident. We have thought through how to address plague, but we’re not ready for the next major health threat that emerges from a lab or from animal spillover to humans. What should concern people is how little stands between the world and the next pathogen to get loose. Since peak COVID, epidemic preparedness has fallen off the political agenda, but the risk is greater than ever. More labs handle dangerous pathogens with more ways to make those pathogens deadlier, and more people live and work in close contact with animals. There are actions we can take now: We need better lab safety in every country. The number of labs that work with dangerous pathogens has increased worldwide over two decades, but there’s no enforceable international standard and no inspection regime; the Biological Weapons Convention, fifty years on, still has no verification mechanism. Labs that study dangerous germs need strong safety systems, training, and oversight. We need to reduce spillover events. Three in four emerging human infections start in animals, and there’s a lot we can do to reduce spillover risk, but the world is doing very little of it. Live-animal markets are one place to act. For instance, closing live-bird markets helped control H7N9 influenza in China. Reducing opportunities for people to encounter infected animals can prevent infections before they become outbreaks. In The Formula for Better Health, which is now out in paperback along with the hardcover, Kindle, and audiobook versions, I argue that labs do too many risky experiments with too many dangerous pathogens in too many institutions, and that every experiment should first answer one basic question: Is the likely benefit greater than the risk? Spillover risk can also be reduced: In the book, I discuss how Brazil cut its deforestation rate by 70% from 2004 to 2012 while increasing agricultural production and reducing risky contact between people and forest animals. We need faster detection and response. Delay costs lives. Strong surveillance, good labs, and trained responders can turn a single case into a small cluster of infections instead of an epidemic. Resolve to Save Lives has worked for nearly a decade to help countries find and stop outbreaks faster. The 7-1-7 target, which Resolve to Save Lives developed with partners in Uganda and elsewhere, provides a clear standard: detect within 7 days, notify within 1 day and complete all essential early response actions within 7 days. In Uganda’s Kasese district, for example, a review of a measles outbreak using 7-1-7 identified shortages of accessible funds, fuel, and vehicles that delayed the response. District leaders established funds they could access quickly. When, a few months later, the Crimean-Congo hemorrhagic fever appeared, the district detected it in three days, notified authorities in one, and mounted an effective response in two. Only one case was confirmed, and the patient survived. Because funds were available before the emergency, authorities were prepared and able to act. This kind of preparation can’t wait until the next crisis begins. Plague is an old disease we that know how to stop. The next threat may be harder to recognize, harder to treat, and easier to spread. Safer labs, less risk of spillover, and faster outbreak detection and response need sustained investment now, while we still have time to prevent the next emergency. Share

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Oct 16 • 8:57 AM EDT • Health • tomfrieden.substack.com
Dispensaries, mental health facility, other projects planned in central Pa.

The medical-related projects include counseling centers, places to get medical marijuana and physical therapy cinics.

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Oct 18 • 5:56 AM EDT • Health • pennlive.com
Trump to award National Medal of Science to Musk, Brin, Huang, and Su at White House

A high-profile group of tech leaders is expected to be honored at the White House on Thursday, with President Donald Trump planned to present.

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Oct 7 • 5:07 PM EDT • Science • katu.com
Trump to award National Medal of Science to Musk, Brin, Huang, and Su at White House

A high-profile group of tech leaders is expected to be honored at the White House on Thursday, with President Donald Trump planned to present.

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Oct 7 • 5:07 PM EDT • Science • komonews.com
Hyundai unit will add 1,275 more jobs at Joliet truck factory

Hyundai Translead had previously planned to create about 2,500 jobs at the former Caterpillar and Lion Electric factories in Joliet.

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Oct 22 • 10:58 AM EDT • Business • chicagobusiness.com
Performing Arts Center Pointing to 2027 Opening as Local Entertainment, Business, and Educational Partner

This reporter recently met with Front Royal Performing Arts Center (FRPAC) Board of Directors President Shae Parker and Vice-President Kate Gorecki to get an overview, including photos seen below, of the renovation status of the planned, multi-faceted Performing Arts Center on the 100 block of East Main Street at its intersection with Church Street. With

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Oct 8 • 5:26 PM EDT • Entertainment • royalexaminer.com
Planned Downtown Brooklyn entertainment hub promises Instagram moments and a refuge for rainy days

United American Land Principal Albert Laboz recently unveiled renderings of BKX and discussed his vision for the 440,000-square-foot entertainment complex he is building at 422 Fulton St.

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Oct 9 • 1:35 PM EDT • Entertainment • crainsnewyork.com
'No Kings' rallies across U.S. urge voters to cast ballots early

The hundreds of planned events were being billed as nonpartisan

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Oct 17 • 1:48 PM EDT • Politics • spectrumlocalnews.com
Micron event at Syracuse science museum will introduce families to chip careers

The MOST in Syracuse will host a free family event Thursday, Oct. 8 offering hands-on semiconductor activities and career information tied to Micron's planned Clay chip factory.

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Oct 6 • 3:40 PM EDT • Science • syracuse.com
Alta businesses prepare for PG&E’s largest planned power shutoff in eight years

Tens of thousands of Pacific Gas & Electric Co. customers could lose power as strong winds and dry conditions increase the threat of wildfires across Northern California.

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Oct 14 • 8:55 PM EDT • Business • kcra.com
Cedar Crossing casino sets ‘soft opening’ for Nov. 19, six weeks ahead of schedule

Cedar Crossing Casino & Entertainment Center will open to the public Thursday, Nov. 19, six weeks earlier than the Dec. 31 opening it had planned, casino leaders announced Thursday, Oct. 15. In July, the CBJ reported that the $275 million casino expected to open in mid-November. Thursday’s announcement sets the date. “I’m proud of our […]

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Oct 15 • 6:19 PM EDT • Entertainment • corridorbusiness.com
Data centers in Ohio are redrawing political battle lines

In Southwest Ohio, planned data centers are fueling intense local backlash. NBC News’ Ryan Nobles traveled to a Trump stronghold where the debate is shifting political allegiances and could swing the balance of power in Congress come November.

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Oct 7 • 7:09 PM EDT • Politics • nbcnews.com
High-Signal Publisher
Hackensack Meridian Health, Hunterdon Health sign definitive merger agreement

RARITAN TOWNSHIP, N.J. (Hunterdon County) — Hackensack Meridian Health and Hunterdon Health have signed a definitive merger agreement that includes $230 million in planned capital and technology investments, bringing the …

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Oct 20 • 1:58 PM EDT • Health • wrnjradio.com
WVU Medicine Student Health flu vaccine clinics planned

The flu vaccine clinics are open to faculty, staff, students, alumni, and community members. No appointment is needed, but participants must bring their insurance cards.

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Oct 12 • 8:02 AM EDT • Health • enews.wvu.edu
Free Finance Fair planned at Santa Fe Business Incubator

The free event will be held from 8:30 to 10 a.m. Thursday at the Santa Fe Business Incubator.

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Oct 5 • 8:15 PM EDT • Business • santafenewmexican.com
Has Elevance Health (ELV) Earned Its Discount After Medicare Updates?

Elevance Health has delivered solid gains over the past year, and fresh product updates in its Medicare business keep the story moving. The open question for anyone looking at the stock now is whether that share price is adequately backed by the company’s earnings power. With a 19.2% return over the past year, Elevance Health has rewarded holders, which puts more focus on whether that move lines up with its earnings profile. The planned 2027 Medicare Advantage offerings aim to provide more...

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Oct 10 • 8:16 AM EDT • Health • finance.yahoo.com
UW-River Falls to offer Halloween carnival and “Haunted Lab” science demonstrations Oct. 20

RIVER FALLS – Two special Halloween-themed events are planned at the University of Wisconsin-River Falls on Tuesday, Oct. 20, including a Halloween carnival and “Haunted Labs” science …

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Oct 15 • 4:36 PM EDT • Science • piercecountyjournal.news
PDW Integrates Ukraine Technology Into Huntsville-made Drones

The collaboration advances PDW's strategy to field battle-tested technology through American engineering and industrial capacity, with planned Kurbas camera

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Oct 15 • 7:00 AM EDT • Business • huntsvillebusinessjournal.com
First minister to face no-confidence vote over Drumcree row

The motion comes amid a major political row over a planned Orange Order march in Portadown.

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Oct 6 • 3:17 PM EDT • Politics • yahoo.com
Report: Microsoft's Project Helix planned for 2028 at $1,200 to $1,800 price

Xbox maker is also apparently planning its own gaming handheld for next year.

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Oct 20 • 5:14 PM EDT • Technology • arstechnica.com
New Lakeview Park sports complex planned for Franklin County

A new Lakeview Park baseball and softball complex aims to bring youth leagues, tournaments and more visitors to Franklin County.

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Oct 8 • 12:44 PM EDT • Sports • spectrumnews1.com
Sundar Pichai: Google’s Frontier Imperative, Compute Scarcity Dilemmas, Future AI Products and Businesses

Alphabet CEO Sundar Pichai has little patience for doubts about Google’s willingness or capacity to compete at the frontier of AI. His company’s latest Gemini 4 Argon model — long-promised and recently delivered — beats OpenAI and Anthropic’s latest public models on coding, math, science, and knowledge-work benchmarks and has placed Google’s AI back among the world’s best. Amid chatter that Google was fine with good-enough lightweight ‘Flash’ models, Pichai pushed back hard against any suggestion that company is limiting its research ambitions. “We won’t do it any other way,” he told me in a Big Technology Podcast interview recorded this week at Google’s Mountain View headquarters. Pursuing cutting-edge research is costly for Google, requiring compute and chips that otherwise could be sold at a high markup by its cloud business. But Pichai said allocating resources to frontier AI development is “ground zero” for Google. “Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development,” Pichai told me. In our conversation, we discussed Argon (which Pichai says processed three times as many tokens as Gemini 3 in the 72 hours after launch), AI’s role in developing better models, the AI interface of the future, competition with OpenAI, Google’s partnerships with Anthropic and Apple, data centers in space, and the nature of his optimism. You can read the full conversation, lightly edited for length and clarity, below, or listen to it on Apple Podcasts, Spotify, YouTube, or your podcast app of choice. Alex Kantrowitz: Google is back at the frontier with Gemini 4 Argon, which beats OpenAI’s and Anthropic’s public models on benchmarks spanning coding, math, science, and knowledge work. The conventional wisdom was that Google had given up on the frontier to focus on fast, good-enough models for its products. That was wrong? Sundar Pichai: Very wrong. Look, we are so committed to being at the frontier. It’s in our DNA. We won’t do it any other way. We’ve been thinking about the AI frontier for well over a decade now. The frontier is very dynamic. It’s very competitive. It’s very exciting. I couldn’t be more pleased with how Argon has come together. We took our time with it. We made sure we tested it safely and deployed it carefully. We took a bit longer than our other models, given its capabilities. Across the board, be it for agentic work, knowledge work, coding, creative tasks, Argon is one of the really good frontier models. The first 72 hours since we launched, it’s almost up to 25 trillion tokens used, which is about three times what Gemini 3.0 had in the first 72 hours. And we are capacity constrained as we are serving it. Excited, but there are always areas….. You know, the frontier is very dynamic, and you have to keep evolving the models. There are areas which we can see we need to improve as well. We’ll be at work on all of that as well. Which areas? On any given model, Argon would be across the board better at everything if you just look even two months back. But the space is so evolving. Even on coding, for example, there are pockets where we know we need to do better, and there’s clear feedback. We’ll make it better. The argument for standard models is that they’re already good enough to build great products, with the frontier valuable only for certain tasks. Meta built Muse with good models rather than the best, and Google could put standard models into Maps, Gmail, and Search. Why isn’t that sufficient? It’s definitely not how I have thought about it at all. We are deeply committed to driving the state of the art and actually pushing where this technology can go, all the way from transformers. That’s a journey we’ve been on. You will see us continue to do that. When you’re at the frontier, you get an earlier look into the emerging capabilities, earlier than others, which helps you better prepare for the future. We are fortunate to have a wide set of opportunities across consumer and enterprise. Some of our cloud customers, for sure, want the model at the frontier. The frontier models will be better at developing the next set of models in an era of recursive self-improvement. I would argue it matters there. Internally, we have definitely seen a steep point of inflection by deploying Argon to our developers. It definitely tackles problems which our previous models could not do. Being at the frontier puts you at the innovation frontier and helps you drive that as well. There is room for models of all sizes and capabilities. That’s why we did Flash, Flash-Lite, etc. I agree with you that you can develop very good product experiences with not necessarily the most frontier model, because they tend to be slower and more expensive too. But we care about the Pareto frontier, and we’re committed to doing all of that. You said developing frontier models gives you a look at what’s coming. What do you see on the horizon? What makes this moment so exciting is you build something which you think is a culmination of months of work, and you put it out. You already see clear headroom ahead. We’ve all been working on these agentic, long-horizon capabilities, but clearly the frontier is going to have multiple of these agents working together to do things. That’s an example of an exciting paradigm underway. It’s also clear to me that users, both in consumer and enterprise, will have access to some multi-agent framework for them, working all the time doing things. It feels like a moment of infinite possibilities. Sergey Brin said one of Argon’s core innovations was relying more on the model to help develop the model. Yet incidents involving OpenAI’s bots breaking containment and Google’s bots accessing a site they shouldn’t have suggest these systems still aren’t perfectly aligned. Isn’t there reasonable cause for concern about accelerating toward recursive self-improvement? There are three parts to your question. Let’s first talk about RSI itself. You’re right, Sergey mentioned RSI being a critical contributor as we are developing Argon. But to be very clear, today, in a continuum, we are pretty far from the end state of RSI or something like that. The right way to describe it is you have RSI loops along with AI researchers in various aspects of model development. You almost have agents helping AI researchers in some automated way work together to build these models. It’s good to at least understand where we are today, and it’s super exciting. I expect that continuum to keep making progress as we go into next year. The second question is around safety. Security comes from defense in depth. You’re talking about alignment, obviously. We all are doing a lot of work to make sure the models are as aligned as possible. But it’s an active area of research, and there are clear gaps. That’s not the only thing we rely on. You have the work you do on alignment, but beyond that, we put a lot of effort into real-time monitoring as these models are working. Making sure you have good telemetry into what’s happening so that you can intervene in real time if you see unexpected behaviors. How you do that, the architecture with which you do that, how you make sure it’s all sandboxed and isolated in a way that it can continue doing its job during real-time monitoring — these are all areas of investment. Obviously, when we deploy these models, giving customers, enterprises, control, both with real-time monitoring, but their ability to decide where they deploy, what type of data which models ever have access to, etc. All that work is very, very important, and we are doing a lot of that. As an industry, we need to constantly up our game and take the time to do all this stuff, including dedicating the compute required to make sure you can safely deploy these models. The third part is: Is it all enough? This is why there are a lot of conversations in the industry, and I think it’s reasonable to be worried. The right way to approach something you worry about is early on thinking about what more we can do. As an industry, you’re definitely seeing increased levels of work on alignment, testing for safety, etc., as we deploy these models. The next step would be developing better standards so there are cross-industry standards of how we do these things, including the ability to evaluate using independent evaluators. If you look at areas like financial controls, we have accounting standards, we have independent auditors. Those are all the next natural steps for us as an industry to work toward, and regulation will end up playing a role as we go through all of that as well. Google pursues both language models and world models, while some other AI companies like OpenAI have focused more heavily on LLMs as the path to AGI. Why is world-model research important to you? As humans, you obviously perceive the world around you, and you’re taking all those inputs. Making sure these models are able to understand the laws of physics, simulate the world in high fidelity. All that, I think, are key enabling blocks for intelligence. We are working across all possible applications of this. Take an area like robotics. It’s not an accident: If you look at embodied reasoning benchmarks, Argon is state of the art. That all comes from our experience building world models. Inherently, I would expect there will be architectures which will converge all of this in the future. But for us, we view this as, today, this jagged frontier that is intelligence. We want to be at the frontier of all the possible approaches, and that will help us both drive better research, better insights, and develop a much better AGI model, is how we think about it. Some people argue Google should focus on selling its computing resources rather than using them for AI research. Cloud wants to sell compute at a high markup, while researchers need a very big computer to build the best models. How do you balance those demands? Ground zero for us is making sure we are investing in the compute that’s needed to be at the AI frontier. In 2015, I set the company to be AI-first. AI is that key horizontal ingredient across everything we do, all the way from Search to Cloud to Waymo. That is ground zero for us, making sure both for research and developing the models that we have enough compute needed. Beyond that, we have these independent businesses which each have their own long-range plans. They’re using those long-range plans to project forward, and we plan for compute for all of them. The cloud team, they have a business and they have a projection and they have demand signals. They have committed contracts. With that help, we can plan on a long-term compute trajectory for them. We’re fortunate to have this wide set of opportunities. There’s no company in the world which isn’t making trade-offs at any given moment in time. But the first principles we operate on is making sure we have enough compute to invest in the frontier, and that’s non-negotiable, and everything else works on top. Remember, we are building our own compute, our own data centers. There are long lead times. The compute we have today is a function of decisions I made in 2024. Even if you think back to a year from today, last year the agentic coding takeoff hadn’t happened. Today, obviously, when you sit and look at anything, everyone is short—not just us, other companies—and everyone wishes you had two times what you had planned for. That comes with the territory. At any given moment in time, we are planning for what we would need two to three years out in the future. You’re going to find some decisions you make may look suboptimal two years out, depending on where the state of the art is. I don’t spend too much time thinking about it. The way I think about compute allocation is making sure Google DeepMind, both for research and frontier model development, is cutting edge in terms of compute access. After that, we plan for all our businesses. It’s great we can provide our compute to other people too, like we have done. It allows us to scale that up, get real tests for it in the widest application set possible, test it in the real world, and make sure we are at the cutting edge of technology at every layer of our AI stack as well. Ben Horowitz relayed on a podcast that Andy Jassy had said compute was sold out until 2028. Are you seeing the same thing? If today a customer is coming out and asking us for compute in ’27, that is incredibly difficult to do. Even last year we went out and leased some short-term compute to accommodate some customers and help them out. But yes, we are all dealing with similar timelines. Every major technology shift seems to involve overbuilding, from railroads to fiber. Do you think that’s happening here? It depends on the time frames you’re looking at. This level of build, if I take a long enough time frame, it makes complete sense to me. We are at early stages of the most consequential technology ever, and this is not like fiber. It’s not dark. We are using it. We are capacity constrained on a daily basis. The applications, the underlying technology is improving rapidly. But running a company, the way I work through the moment is you look at your demand signals. You look at your committed revenue opportunities that you’re getting in the form of contracts. You balance that with the underlying technical capability, or internally you balance how we are using it internally, the model trajectories. Based on all that, you take a disciplined approach—a confident, aggressive, but disciplined approach—to plan out compute. But when you talk about the broader economy as a whole, you’re having people operate with various levels of risk. I focus on what I can control as a company and plan through it. If your question is, can there be an overbuild? Yes, because you can have some constrained components. Remember, what matters is a set of everything you need to build out that compute. Memory, electricity, electricians…. Land. Like 2,000 components or more. You could get constrained at some point. There could be things which cause bottlenecks, and then you could have overbuilds. There could be external shocks to the economy. There are macro risks. All that is possible at any given time. But am I confident that the compute we are planning for, we will have uses for it given enough time? Absolutely, yes. I was in the room when you said AI would be as profound as fire and electricity. If you believe that, shouldn’t you give researchers the biggest possible computer, even at the expense of today’s cloud profits? We’re all doing some form of that. Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development. What you’re seeing is true already. But you want to be thoughtful. Even our AI researchers have some constraints, which are also good. That’s what inspires creativity. That’s what helps you come up with a more efficient algorithmic breakthrough, maybe to use less memory. What we are committed to is to invest what’s needed to stay at the frontier. OpenAI President Greg Brockman told me a few months ago that the ideal AI product might have no interface at all—just as natural as conversation. What do you think the interface looks like in the age of AI? Computing historically has been humans adapting to computing. With AI, it’ll be the other way around. The technology will adapt seamlessly to how humans live and go about their day-to-day life. You want to be able to speak to that AI when you want to. It has context. It can be persistently running somewhere, give you continuity. You’re not dealing with a lot of complexity. It’s natural. All that makes sense to me. That doesn’t mean it won’t have any interface, however. Nowadays, even on my phone, Gemini voice models are so good. I can just press the microphone button. I can just ramble. That’s why we call it Rambler. I can ramble. It intelligently corrects with my personal context. Even my friends’ names, weird names, it gets it right, even if it first guesses it wrong. It’s amazing. I’m not going in, backspacing, editing once I finish saying it. It’s remarkable how good it’s gotten. But there are going to be moments you will need an interface. You may want to entertain yourself. You may want to watch a video. You may ask your AI to create something, and you want to watch it, consume it. The way I think about it is, you want it to be as seamless and as natural as possible, and that you are not doing the hard work adapting to whatever the interface is. The technology is adapting to how you’re working at any given moment in time. When I asked Sam Altman about competition from Google, he argued that OpenAI was building AI-native products and implied Google was bolting AI onto existing ones. Do you accept that framing, and can a “bolt-on” compete with an AI-native product? First of all, it’s a very dynamic moment. We are all pushing each other. OpenAI has pushed us as a company too. This is not just we are doing something to them. Far from it. Yes, Google went into its own version of a code red too. In the AI moment, all of us have to respond with varying levels of urgency at any given moment in time. We are constantly building new products as well. Gemini was built from the ground up as a product—the Gemini app I’m talking about. Or tomorrow, as all of us are adapting to agents, are you bolting agents onto ChatGPT, or are they building it natively? How would you think about that? You can always put these questions back. I don’t think of it that way. I think of it as you want to build world-class product experiences that are AI-native and they are winning. Some of it is adapting products, some of it is rethinking new experiences. They will all be part of how you approach this moment. How do you expect to make money from these AI interfaces? If an agent recommends a product and I buy it, should it take a cut of the sale, even if that’s disclosed? I’m going to put enterprise aside. Consumers are going to increasingly value this technology. Take software developers today. Developers are willing to pay for these coding models because it really helps make them more productive. Nobody would want to code the way they were coding three years ago, or even the same time last year. When you’re delivering value, there’s value to be had. I’ve never seen examples where consumer products really scale to billions of users, where people are using it intensely, and haven’t had monetization to go along with it. If you’re providing value to people, there is inherent value to be had. The nature of it may change. You’re asking a scenario in which agents are doing stuff for you. At the end of the day, you will have commercial needs. The agents need to fulfill those commercial needs. The providers on the other side are going to see value in that. There’s going to be some mechanism by which it gets fleshed out. That’s what an efficient system does. But what matters is that you’re building those world-class consumer experiences. I promised myself one product feature request: Can you make Gemini-powered search in Gmail as good as searching Gmail through ChatGPT? What’s going on here? One of the exciting things we announced recently is the unified Gemini agent for enterprise, and we’re bringing that to consumers. These are persistent agents which run 24/7 in the cloud. We’re spinning up a micro VM effectively for every query, and from the runtime, the harness, the model—it’s all a headless service. It’ll work everywhere, and it has your context with you. You can address this agent whether you’re in Workspace, in Search, in Gemini. Agents are going to drive this unification from a customer experience, which people are looking for. When you have a broad product portfolio and you’re moving forward fast, there are always areas where you’re moving forward faster than some other areas. That’s valid feedback. But we are putting a lot of time and effort into making sure, as we build out our agentic experience, that unification and that capability works well across all these services. People have asked where Google’s equivalent of Muse or Dots is. Do you anticipate creating a new product to compete with them? Our goal with Gemini is to be a personal, proactive, and powerful assistant. That’s what we are working toward. You saw us describe the early versions of it at Google I/O this year with Spark. Effectively, already, if you open the Gemini app as a Pro or an Ultra user, you see Chat and Task, and they start giving you that agentic experience. With Argon now, that capability is dramatically accelerated. What we announced recently in our enterprise event, we are bringing that to consumers as well. Soon in Gemini, you will be able to ask something, and it’s a continuum. You don’t need to think about whether you’re asking a chat or an agentic task. It’ll just automatically do the right thing, and it can work persistently in the background securely and get things done for you. Already, empirically, when I look at what’s coming into Gemini in our app, last year you would have tagged them and most of them would have been chats. But a steadily growing percentage is already agentic tasks in Gemini. Yes, we are going to bring personal agents to our consumers. It’ll work in the Gemini app. It’ll work in Google Search. It’ll work in Gmail. You can address it, call it, etc. We want to make sure we’re getting it right. It’ll be powered by Argon, and we are very excited to bring it to our users. Google has invested and committed tens of billions of dollars to Anthropic. What do you see in Dario Amodei that makes you want such a deep investment and partnership? Very early on, when we looked at the founding team of Anthropic, it was very clear to us this was a world-class team which was involved in some of the earliest GPT models. We were quickly able to assess that they would be at the frontier. We’ve always tried to identify and partner with companies which would be at the cutting edge of technology. We’ve done that with SpaceX. We’ve done that with Anthropic. That’s what we saw, and we had a chance to partner. Is your partnership with Apple to license Gemini for Siri expanding, contracting, or standing still? For both us and Apple, that partnership was about translating the capabilities of AI into better experiences for users. I thought Apple has done a phenomenal job of incorporating—they customize these models and build it into Siri—and it’s been great to see the reception. We are committed to doing more. You’re going to do more with them? There’s nothing specific to comment, but it’s a partnership. It’s working well. What have you learned so far about the feasibility of data centers in space? It’s a very exciting project. Projects like this remind me—I still recall that moment in the desert for the DARPA Grand Challenge, watching the Stanley car compete in it, which ended up being the basis for Waymo. With all these technologies, you’re at a moment in time where it looks a bit like sci-fi, but 10 to 20 years down the line, it’s actually working in a meaningful way. I feel the same in space. We’ve always believed in betting big on these technologies. Quantum has been a great example of it. We’re probably 10 years into the journey. Waymo, we are almost 20 years into the journey. Space, we are two to three years into the journey. It’s clear to me that it’s an approach which will make a lot of sense in the future. Being in sub-synchronous orbits with 24/7 access to the most abundant form of energy we have access to will make a lot of sense for this exponential increase in compute that we are going to need. Having said that, this is a challenging project. The team has disciplined milestones. It was a super exciting milestone to send the TPUs up to space. Sometime, as we are speaking, we are expecting a “hello world” moment from them. I look forward to seeing that happen, and we’ll continue investing here too. You previously said 25% of the code written within Google was written by AI. What’s the number today? That number in our world today is meaningless in the sense that every part of what we now touch is influenced by AI deeply. What we are tracking with Argon, for example, it’s been a point of inflection. People are using Argon to really go tackle complex projects, including projects which affect millions of lines of code. In the four weeks since we have launched Argon, we have seen a 30% increase in CLs, and more importantly, almost a similar increase—a one-third decrease in rollbacks. People are writing code more productively and better code with it. We are tracking it with newer metrics now. How are you dealing with opposition to data centers? If you can’t build in the U.S. the way you want to, where else do you go? We’re very committed to building our data centers very responsibly. When I look at our largest data centers in some of the communities where we have been the longest, I visit them, I talk to people. There are people who come and tell us their kids have gone to college because of our investments in these communities, and we’ve grown in those communities. To me, this is about doing it right. Engaging with the communities early, doing it transparently. We are committed to making sure we are bringing incremental power, and we cover 100% of the cost of our power needs for these projects. It’s understanding the impact on neighborhoods and making sure you’re working thoroughly to address them. Done rightly, you can continue making progress. But we are constantly taking feedback into account. I do worry not everyone operates the same way. People have been surprised by data centers showing up in their backyard. Those are all important. As an industry, we should continue to do better. But part of the reason, in a 20-year time frame, we are thinking about things like data centers in space is making sure we are able to put these data centers where maybe the trade-offs will be different. What unproven area of AI is Google working hardest to crack? Is it continual learning—getting models to keep updating after release—or something else? There are multiple parallel paths. You saw with Argon we have a million output tokens. With our Gemini models early on, we had a one-million context window on the input side. These are all examples of breakthroughs we are constantly working on. How do you think about synthetic data? How do you think about continual learning? How do you think about more efficient architectures? We do dedicate a meaningful percentage of our compute to these research bets too. It always goes hand in hand, including our world models. Those are all bets we are placing. Sometimes, as part of these bets, there are ideas that emerge which just make their way into the mainline models. Maybe we don’t fully talk about it, but we have multiple steps in these areas. Working in technology requires optimism that building something will improve the world, but those bets can leave real consequences when they fail. I recently returned to a town in El Salvador where enthusiasm for Bitcoin had given way to unfinished construction and something resembling a ghost town. How do you maintain the optimism you spoke about in your Stanford commencement address while accounting for those risks? I genuinely have a deep conviction that improving technology and improving access to technology makes people’s lives better. It’s been my personal experience in my life, out of which comes that deep conviction, optimism. But with that, I’ve always felt humanity’s journey is always about working hard to harness that technology to make it work well for society. The optimism is not an optimism that you just build whatever you want, whenever. You work hard to make sure you’re building technology in the service of humanity, to make the human condition better. That’s got to be the defining goal as we are approaching it. With that framework, I’m very, very optimistic. We are in very early stages of the kind of progress that we are going to see on many areas. We’re all talking about areas like healthcare. A lot of the progress is ahead. The ability to make things in a fundamentally cheaper way on many things where things have been getting expensive for a long, long time, discovering new materials, etc., which really bend the curve—it’s tough to step today and understand the impact of all that, but they’re going to be very profound. I’m very optimistic, but we have to be rightfully concerned about all the ways this technology can go wrong. Sundar, I know you don’t do many of these. Thank you. Thanks, Alex. Appreciate it.

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Oct 20 • 1:47 PM EDT • Technology • bigtechnology.com
Ohio State alumnus David Jacobs’ interest in investing yields high return for students

David C. Jacobs began plotting his career path early in high school. It would begin at The Ohio State University with a bachelor’s degree in finance and marketing before continuing on Wall Street as a stockbroker. “It didn’t quite work out as planned,” he said. “But my time at Ohio State afforded me the opportunity to pivot quickly int...

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Oct 9 • 2:00 PM EDT • Business • news.osu.edu
City of Fate Approves Chapter 380 Agreement Advancing Fate Yards Entertainment Development

FATE, TX (Oct. 19, 2026)— The City of Fate City Council voted 6-0 to approve a Chapter 380 Economic Development Agreement to support the creation of Fate Yards, a major entertainment and tourism-focused commercial center planned for the southeast quadrant of I‑30 and Memorial Parkway. The Fate Yards development represents approximately 274,000 square feet of...

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Oct 19 • 4:44 PM EDT • Entertainment • blueribbonnews.com
Arlington County Sues to Block Trump’s Triumphal Arch

The county is home to Arlington National Cemetery, the military gravesite that is central to the legal battle over the planned arch.

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Oct 8 • 10:29 PM EDT • Politics • nytimes.com
F1 Singapore: George Russell Penalized for Engine Change

The Briton will start from the back of the grid after the power unit failure in Malaysia. Mercedes brings forward the engine change planned for later. The sanction will be applied on Sunday, not in the Sprint, which gives him an opportunity to score.

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Oct 8 • 11:48 AM EDT • Sports • sports.yahoo.com
Sokaogon partners on workforce training for $72M broadband network

A new broadband workforce partnership will launch in spring 2027 to support a $72 million tribally owned fiber network planned for northern Wisconsin. The Sokaogon Chippewa Community, Nicolet College and the Wisconsin Department of Workforce Development’s Bureau of Apprenticeship Standards are developing the one-year broadband service technician apprenticeship. The program combines 2,000 hours of on-the-job […]

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Oct 22 • 10:08 AM EDT • Business • tribalbusinessnews.com
Committed customer orders at Scinai reach about $7.6 million, up about 300%.

Potential added fees of $5.85 million are indicative and uncommitted; clinical manufacturing under the agreement is planned to start in January 2027.

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Oct 13 • 7:00 AM EDT • Business • stocktitan.net
Netflix’s Summer of Bummer

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.

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Oct 9 • 3:32 PM EDT • Entertainment • entertainment.substack.com
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