SCROLL NEWS / DISCOVERY
Search headlines
Find the stories shaping the conversation.
Results for " prime " 100 found 🔀 AI-powered Shuffle
Sign in to save shuffle history.
Last Call for 10.14.26 – A prime-time read of what’s going down in Florida politics
A digest of the day's politics and policy while the bartender refreshes your drink.
Esther McGregor and Emilio Sakraya reportedly set to star in ‘Fourth Wing’ TV series
(CNN) — Esther McGregor and Emilio Sakraya are set to star in the small-screen adaptation of Rebecca Yarros’ hit romantasy novel “Fourth Wing” when it lands on Prime Video, industry
Prime Video acquires exclusive UK and Ireland rights for 'Diana: Her Secret Confessions'
Prime Video secures exclusive UK and Ireland rights to Diana: Her Secret Confessions, a three-part documentary series featuring hours of never-before-heard audio recordings of Diana, Princess of Wales.
Atlanta Hawks reach streaming deal with Amazon Prime
The Atlanta Hawks announced Prime Video will become the new streaming home for the team for the 2026-27 season.
Why the Prime Minister wants to talk about Brexit again
For the first time since the UK left the EU, we have a prime minister who will "unflinchingly" debate Brexit, says the BBC's political editor Chris Mason.
Trump endorses embattled Israeli Prime Minister Benjamin Netanyahu for reelection
President Donald Trump on Sunday endorsed embattled Israeli Prime Minister Benjamin Netanyahu late in his reelection campaign.
Badgers get back to back primetime games vs. ranked opponents
The Badgers continue to get big primetime opportunities.
Romania Politics Government
Romanian Prime Minister designate Luca Niculescu attends a joint parliament session called to give a vote of confidence for the new government team, in Bucharest, Romania, Tuesday, Oct. 20, 2026.
The American Forest, Maybe Not-So-Primeval
New Yorker explores how Indigenous peoples changed the landscape before colonists
Week 5 Preview: Los Angeles Rams vs Buffalo Bills
The Los Angeles Rams return home to face Josh Allen and the Buffalo Bills in another primetime game on Monday Night Football. The Rams will get a chance to prove themselves against a quality opponent.
What's new to streaming this week? (Oct. 23, 2026)
What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.
Romania Politics Government
Romanian Prime Minister designate Luca Niculescu arrives for a joint parliament session called to give a vote of confidence for the new government team, in Bucharest, Romania, Tuesday, Oct. 20,
Trump Endorses Netanyahu as Best U.S. Partner in Tight Israeli Election
The president praised the embattled prime minister for his endurance, saying any other candidate would be the “wrong Leader.”
With \'Odyssey,\' \'Primetime,\' \'The Drama,\' Robert Pattinson has had a heck of a year [Unscripted]
It's really easy for me to get burnt out on seeing the same few actors time and time again on the big screen.
Business speed dating registration opens for contracting event
Matchmaking at the North Puget Sound Contracting Conference connects government agencies and prime contractors.
This Terrifying New Series Just Might Be Your Next Spooky Season Obsession
A new take on a legendary horror story just arrived in time for spooky season, and viewers are already giving it major praise. Here’s why fans are calling the latest adaptation a must-watch.
UK prime minister say it is ‘clear’ Russia interfered in 2016 Brexit referendum
LONDON (AP) — U.K. Prime Minister Andy Burnham says it is clear that Russia interfered with Britain’s vote to leave the European Union , adding it was important
Netflix co-stars bring Hollywood ambitions to The Rock
Close to signing on the dotted line, American actors Richard Lawson and Ricco Ross are primed to begin shooting film and television projects on The Rock soon for their separate production companies.
What's new to streaming this week? (Oct. 16, 2026)
What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.
Romania Politics Government
Romanian Prime Minister Luca Niculescu walks during a swearing in ceremony for the new government at the Cotroceni Presidential Palace, in Bucharest, Romania, Tuesday, Oct. 20, 2026. (AP Photo/Vadim Ghirda)
Last Call for 10.12.26 – A prime-time read of what’s going down in Florida politics
A digest of the day's politics and policy while the bartender refreshes your drink.
Buckeyes' Get Two Primetime Kickoffs Announced to Start Bye Week
The Ohio State Buckeyes got the kick times of their next two games against a pair of their top opponents.
US pushed Israel to attack Iran alone in effort to avoid political fallout before midterms
According to the report, Prime Minister Benjamin Netanyahu's position on the matter remains unclear, with his schedule described as "very security-focused."
Robert Pattinson agreed to star in “Primetime” after massive Zyn shipment from director Lance Oppenheim
Pattinson also produced the film about the “To Catch a Predator” star.
Why award shows are leaving network TV for streaming
The Emmys move to Prime Video next year and the Oscars to YouTube in 2029. Shrinking ratings and rising rights fees made awards shows money losers for TV.
Soft-spoken David Pocock has big ambitions – but first he wants politicians to ‘double down’ on kindness
Independent senator’s goals ‘much bigger’ than prime ministership, he reveals in first speech to national press club
Introspection required if EU Inc fails, says start-up lobbyist
European start-ups have a new voice in Brussels. Startups for Europe, created from the merger of lobby groups Allied for Startups and the European Startup Network, is hoping to harness the momentum behind EU-Inc, a campaign that united start-ups and investors behind demands for a new pan-European company regime.At a launch event for the new association in Brussels on October 1, the mood was remarkably upbeat compared to a typical Eurobubble gathering, more Silicon Valley than Schuman roundabout.When asked whether this reflects a feeling that Europe is on the right track, chief executive Serena Borbotti-Frison said it’s a “scary” moment as the continent looks to boost its competitiveness amid a new technological arms race.“What is at stake is quite intense, and the way we can answer is by delivering, but also with hope,” she told Science|Business. “It’s what our industry does. It’s not about identifying a pain point and then saying it’s too hard.”For many in the start-up community, that sense of hope is dwindling. In March, the European Commission presented its proposal for EU Inc, naming its initiative after the grassroots campaign.EU Inc was meant to be a gamechanger: the ability to incorporate within 48 hours for less than €100 and scale up across Europe; a harmonised stock option regime enabling start-ups to compete for talent; and simplified insolvency procedures for innovative start-ups to reduce the cost of failure.However, haggling by EU governments has raised concerns that EU Inc will be stripped of the very features, including stock option harmonisation, that are meant to make it attractive for companies.“I fear we are proving to ourselves that the model doesn’t work,” Borbotti-Frison said of the policymaking process. “Everyone agrees we should have EU Inc. Everyone agrees it’s hard to scale and we need to scale to answer the competitiveness [challenge], and still we cannot deliver? [. . .] What does that say about ourselves?”The Commission has made EU Inc a cornerstone of its single market reform, and has agreed with the European Parliament and the Council of the EU to target an agreement by the end of 2026. However, several points are currently holding up an agreement, including national rules around employee participation in management decisions, and the provision that employee stock options always be taxed at the point of sale. Some EU governments have reportedly pushed back on the Commission’s choice of legal basis, contending that anything related to taxation requires unanimity in the Council.Trade unions have also protested against EU Inc, fearing it will be exploited by companies looking to undermine workers’ rights.“If this doesn’t work, it’s introspection time, on the way our institutions work, maybe the way our lobbies work, and maybe the way the cooperation between them works,” Borbotti-Frison said.“Is it in the national interest? Is it a gap between political will and technical ability to operate? Is it speed? I don't know, but something needs to be fixed.”Ahead of last week’s European Council meeting, EU-Inc campaigners tried a new strategy: appealing directly to EU presidents and prime ministers. In an open letter, they urged EU leaders to “step in and give your negotiating teams a clear mandate to change course and reverse their objections to the Commission’s original proposal.”Lessons from EU-IncLike its predecessors, Startups for Europe will represent national start-up associations, but it is also targeting investors. The founding sponsors are venture capital firm Atomico and EQT, the investor selected earlier this year to manage the €5 billion Scaleup Europe Fund.It also wants to harness the knowledge and cross-border experience of European success stories. “Take the list of the 100 biggest unicorns in Europe. We are speaking to all of them,” Borbotti-Frison said. The association plans to publish a full list of supporters following the Slush tech conference in Helsinki in November.Andreas Klinger and Simon Schaefer, two key figures in the EU-Inc campaign, are both on the board of the new association, and Startups for Europe wants to take the lessons from their campaign.What was unprecedented about EU-Inc was “how rooted it was, and how strong it was in bringing everyone on board behind one clear pain point and solution to fix it,” Borbotti-Frison said. “This is an inspiration for us, and then we need to turn it into something more systematic, more bridged in Brussels, more connected to the policymaking game, and to scale it.”If it’s possible to unite such a broad coalition, it’s because the European start-up ecosystem is now mature, she said. “Maybe it was not ten years ago. Maybe it was not five years ago. But now, it’s mature to speak with one voice.”Open and liberal EuropeThe association plans to campaign on files related to three “pain points,” Borbotti-Frison said: “start and scale in Europe, fundraise and invest in Europe, and making Europe the most innovative continent.”As well as EU Inc, she cited public procurement, the EU’s simplification push, the Savings and Investments Union, and files related to AI adoption and technological sovereignty as priorities for the coming months.What these files have in common is that they relate not to subsidies but to the framework conditions influencing the availability of mostly private, or in the case of procurement, public, funding.Related articlesEmployee participation disagreement delays MEPs’ vote on EU IncCommission urges EU governments not to water down EU IncEU’s ‘ultra-fast’ €5B scale-up fund is set up to win, says its fund managerThe budget dispute over the next Horizon Europe programme will also impact start-ups, which are supported notably through the European Innovation Council. But EU innovation funding is a drop in the ocean compared to venture capital and public procurement budgets.“If competitiveness and innovation are a priority, then the [EU budget] should reflect it,” Borbotti-Frison said. However, she added that the main question is not how much public money is invested, but “how do we create the right conditions for the market to solve the problem?”The Scaleup Europe Fund mixes both approaches, using €1 billion in EU funding to crowd in private investors and address Europe’s lack of large-scale, late-stage growth funds. “It’s a proof of concept. Ideally, then the market will do it itself,” Borbotti-Frison said.Startups for Europe is also focused on bringing an alternative political narrative. Amid competing visions for open, global markets on the one side and a protectionist Europe on the other, it wants to offer “a third voice, to say we can be proudly European and build a strong continent in a liberal economy, open to the world, and global.”It can be tempting, when thinking about how Europe can better support innovation, to look across the Atlantic. But while it’s important to compare statistics to see where Europe needs to catch up, that’s where the comparison should stop, Borbotti-Frison said. “On everything else, we need to do it our own way. We don't have the same history. We don't have the same political model. We don't have the same way of life.”Many of the key files that could benefit the start-up community, including EU Inc and the Savings and Investments Union, rely on closer integration within Europe, making it easier to operate across borders.While the Commission has made deepening the single market a political priority, support at national level is more precarious. The coming months will see pivotal elections in Spain and France, while the German government has also been coming under pressure domestically. In each country, far-right parties have been gaining ground.When asked if she was concerned the political situation could jeopardise this progress, Borbotti-Frison responded: “Of course. I would be lying if I said I wasn’t.” However, she continues to believe that cooperation is the only way forward. “Doing it alone is not the solution. It’s also not who we are, it’s not the model we are building, and it’s not the scale we need.”
Trump rally brings business to local food trucks
A big event draws crowds, and food trucks usually follow. Two local businesses were ready for President Donald Trump’s rally Monday. They got prime spots outside the Covelli Centre and were r…
Maine Department of Health and Human Services will hold public hearing on Prime Healthcare
Democratic Representative Julie McCabe requested the public hearing. She represents Lewiston, home to Central Maine Healthcare's flagship hospital.
Most reboots are nostalgia slop. 'Girls' might be the exception.
Lena Dunham's show has seen a resurgence in recent years, but that's not the only reason it's primed for revisiting.
Britain Politics
Britain's Prime Minister Andy Burnham looks at his Manchester bee tattoo before receiving a flu vaccination from Pharmacist Aneet Kapoor in Chorlton-cum-Hardy, Manchester, England, Thursday, Oct. 22, 2026. (Christopher Furlong/Pool
Trump endorses embattled Israeli Prime Minister Benjamin Netanyahu for reelection
President Donald Trump has endorsed embattled Israeli Prime Minister Benjamin Netanyahu for late in his reelection campaign. It's coveted boost because of Trump’s popularity. But it's also an endorsement that
Business losses from Russian attacks reach almost US$8bn, says Ukrainian PM
Ukrainian Prime Minister Serhii Koretskyi has reported that domestic businesses have suffered US$7.7 billion in losses due to Russian attacks in 2026.
Romania Politics Government
Romanian Prime Minister designate Luca Niculescu, left, talks to the Interior Minister designate, Marian Neacsu during a joint parliament session called to give a vote of confidence for the new
Fatima El Mansouri: What can Morocco's first female prime minister change for women?
Will Fatima El Mansouri advance women’s rights amid religious and political barriers?
Amazon Prime comes with an Alexa upgrade you should know about
Alexa+ is now free for all Amazon Prime members, and they can access the upgrade via their Echo Show and Dot devices, their tablets, the app and on the web.
UK's Burnham accuses Russia of meddling in Brexit vote
The UK prime minister called for voters in Europe to be made fully aware of Russia's attempts to influence politics.
Who is Nathan Fielder? A guide to his shows including 'The Rehearsal'
Nathan Fielder, who's behind the Elizabeth Holmes doc 'You Can See Everything,' is well-known to comedy fans for his docuseries 'The Rehearsal' and 'Nathan for You.' Here’s a primer on the origin and rise of Fielder.
In New Mexico governor’s race, Deb Haaland’s historic bid tests Democrats’ political hold
Republican contender Gregg Hull says the state is “primed for a shift.”
Prime Video drops trailer for Muhammad Ali biographical series ‘The Greatest’
Prime Video has released the official trailer for “The Greatest,” an upcoming biographical drama chronicling the life and legacy of boxing legend Muhammad Ali. The series follows Ali from his early years as Cassius Clay in Louisville,
UK and EU confirm date of summit after Burnham says Russian meddling shows the need for closer ties
LONDON (AP) — Russia’s attempts to meddle in European politics show why Britain must forge a closer relationship with the European Union, Prime Minister Andy Burnham said Monday, arguing that “the sta...
Chiefs Emerge as Potential Candidate for Week 8 Primetime Flex
The Kansas City Chiefs are always in demand. Even coming off a 6-11 season in 2025, their first two games of 2026 were in primetime. The Chiefs hosted the Denver Broncos in Week 1 on “Monday Night Football,” then the Indianapolis Colts in Week 2 on “Sunday Night Football.” They still have four more primetime […] The post Chiefs Emerge as Potential Candidate for Week 8 Primetime Flex appeared first on HEAVY.
In their own words: Israeli politicians' extreme speech surges ahead of elections
LUBBAN AL-SHARQIYA, West Bank (AP) — Extreme speech has surged under Israeli Prime Minister Benjamin Netanyahu 's far-right government and can be heard at the highest levels ahead of Israel's Oct. 27 elections.
Britain Politics
Britain's Prime Minister Andy Burnham receives a flu vaccination from Pharmacist Aneet Kapoor in Chorlton-cum-Hardy, Manchester, England, Thursday, Oct. 22, 2026. (Christopher Furlong/Pool Photo via AP)
Britain Politics
Britain's Prime Minister Andy Burnham meets pharmacy staff before receiving a flu vaccination at Kapoor Pharmacy Services in Chorlton-cum-Hardy, Manchester, England, Thursday, Oct. 22, 2026. (Christopher Furlong/Pool Photo via AP)
Britain Politics
Britain's Prime Minister Andy Burnham leaves 10 Downing Street to attend the weekly Prime Ministers' Questions session in parliament in London, Wednesday, Oct. 21, 2026. (AP Photo/Kirsty Wigglesworth)
Helen Haines: Australian MP critically injured after apparent car attack
The independent politician is in hospital after what the prime minister says may have been a deliberate attack.
In their own words: Israeli politicians' extreme speech surges ahead of elections
Hate speech in Israel has surged under Prime Minister Benjamin Netanyahu’s far-right government
In India, the Scion of a Political Dynasty Tries to Seize His Moment
Rahul Gandhi is the descendant of three prime ministers. A surge of protests could give him a springboard to take on the nation’s current leader.
Comic Con cosplayers weigh in on politics
'Jesse Watters Primetime' hits New York Comic Con to get colorful cosplayers' unfiltered takes on politics and the latest headlines.
Prime Concepts Detroit adds burger-focused Stoli’s restaurant in West Bloomfield
The casual restaurant will serve burgers, comfort food and late-night bites in a departure from the group's typical offerings.
Romania's nominated prime minister secures support ahead of confidence vote
BUCHAREST, Oct 15 (Reuters) - Romania's leftist Social Democrats said they will join the government of Prime Minister-designate Luca Niculescu while other parties pledged their votes, edging the
AI is the prime suspect in the PS5 jailbreak surge
Console hacking and game decompiling are moving faster than ever.
Falcons Face Ravens In A Must-Win Sunday Night Showdown
The Falcons host the Ravens in a prime-time clash. NBC airs the game at 8:20 p.m. ET from Mercedes-Benz Stadium. See where to stream.
'Glee' reboot coming to Disney+ and Hulu
Co-creator/writer Ryan Murphy (C) poses in the press room with the cast of 'Glee' with the award for best television series musical or comedy for 'Glee' at the 67th Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 17, 2010 in Beverly Hills, California. (Kevin Winter/Getty Images)The hit TV show Glee is coming back.An all-new season of the hit series from Ryan Murphy is coming to Disney+ and Hulu, Disney announced Wednesday.No details about the cast or an official release date have been shared.The studio behind the reboot is 20th Television, which also produced the original series.Glee first aired on Fox for six seasons, from 2009 to 2015.It followed a high school glee club and starred Lea Michele, the late Cory Monteith, the late Naya Rivera, Amber Riley, Chris Colfer, Kevin McHale, Jenna Ushkowitz, Matthew Morrison, Jane Lynch and more.Murphy told ABC News last month that a script for a Glee reboot had been written, and that he is in touch with cast members about returning.“I’ve been quietly having conversations with people on that show … about, ‘What do you think? Should we?,'" Murphy said. "Maybe I shouldn’t, I don’t know. It’s fun just to try."Glee won six Primetime Emmys and several Golden Globes. It also won the GLAAD Media Award for outstanding comedy series in 2010 and 2011.All 121 original episodes of Glee are currently streaming on Hulu.The Walt Disney Co. is the parent company of ABC News, Disney+ and Hulu.Copyright © 2026, ABC Audio. All rights reserved.
Britain Politics
Britain's Prime Minister Andy Burnham leaves 10 Downing Street to attend the weekly Prime Ministers' Questions session in parliament in London, Wednesday, Oct. 21, 2026. (AP Photo/Kirsty Wigglesworth)
Israel prepares for a high-stakes election
Israel holds an election on October 27th, electing members of the Knesset, their parliament. And this election will decide the future of Prime Minister Benjamin Netanyahu.It is the first vote since Hamas-led attacks of October 7th, 2023 and the Gaza war. And a major question shaping the elections is whether the prime minister should be held responsible for the Hamas attacks. We go to Israel, to hear how Israelis are thinking about this election.Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include sponsor-free listening. Learn more at plus.npr.org.
UK prime minister say it is 'clear' Russia interfered in 2016 Brexit referendum
U.K. Prime Minister Andy Burnham says it's clear that Russia interfered with Britain’s vote to leave the European Union | WBBM Newsradio 780 AM & 105.9 FM
This 1 Daily Exercise Will Bring More Joy Into Your Life — and Maybe Even Boost Longevity
In TODAY.com’s Expert Tip of the Day, health psychologist Kelly McGonigal reveals how you can prime your brain to experience more joy.
In New Mexico governor’s race, Deb Haaland’s historic bid tests Democrats’ political hold
Republican contender Gregg Hull says the state is “primed for a shift.”
Romanian lawmakers back a minority government to end monthslong stalemate
BUCHAREST, Romania (AP) — Romanian lawmakers sought Tuesday to end a monthslong political impasse by voting for a minority government led by an independent diplomat, who now faces the challenge of securing support in a fragmented Parliament while tackling a large budget deficit. Prime Minister Luca Niculescu won 280 votes for his proposed Cabinet in
Romania Politics Government
Romanian Prime Minister Luca Niculescu, left, smiles standing next to Romanian President Nicusor Dan after a swearing in ceremony for the new government at the Cotroceni Presidential Palace, in Bucharest,
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
DIY VR: How to build your own headset, and why you probably won't want to
A primer on the joys and pains of building your own head-mounted display.
Albania: Protesting students demand political change and resignation of longtime Prime Minister Edi Rama
Empty lecture halls, burning buildings and demands for change: Albanian students are spearheading a protest movement that has become the biggest challenge to Prime Minister Edi Rama in years.
Evan Engram held to just 13 yards in prime time
Evan Engram caught just two passes for 13 yards in a Week 6 tilt with the Seahawks.
Australian lawmaker critically injured by car is 'no accident,' prime minister says
Helen Haines, 65, was struck by a Toyota Land Cruiser SUV outside her electoral district office mid afternoon in the city of Wangaratta in Victoria state, a police said.
Packers Sign Former First-Round Pick to Practice Squad
The Green Bay Packers signed a former Dallas Cowboys draft pick one day after embarrassing them in primetime.
Commanders vs. 49ers odds: Opening lines for Week 6 matchup
The Washington Commanders go west and go primetime
Burnham warns of Neets-fuelled 'economic catastrophe and moral failure'
The UK faces "economic catastrophe" with one million young people not in work or training, the prime minister says.
Atlanta Hawks strike in-market streaming deal with Prime Video
As the Atlanta Hawks prepare to tip-off their season Wednesday against the Orlando Magic, the team has moved to create one of the more fan-friendly streaming arrangements in the entire league. The Hawks announced Tuesday that all local broadcasts will stream on Amazon Prime Video for fans within the team’s regional footprint at no extra…
IP Saves the Day On Streaming
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get started, I wanted to highlight a new idea I saw from Real Good AI, proposing a ratings system for AI use. (H/T to Anthony Kaufman’s article highlighting this.) It would look something like this: In general, I think that this is a solid, middle-ground solution that should appease both the pro-AI camp (who love AI) and the anti-AI camp (who wants to know if what they’re watching didn’t come from humans). Regardless of your feelings on AI/LLMs—I’ll never use it for my writing—transparency is often the best solution to many problems. In general, I think way more media outlets need to be using way more AI disclosures. My quick “Yes and...” to this idea: what about ads? In particular, I hate it when I see or hear ads that are obviously AI-generated, but a person or voice says, “I used this product”. AI doesn’t use products! Just today, I watched a YouTube ad where a “person” said they use some sort of rain wind chime...but that’s not a real person! They didn’t use this product. (Especially since the video of the wind chime itself also appeared to be AI-generated...) I believe most traditional advertising already has standards like this anyway.1 Okay, on to this week’s issue. We’re covering the week of 14-Sep, and then next issue, I’ll be fully caught up with Nielsen’s new release schedule. In the future, I plan to put out Streaming Ratings Reports each Monday after Nielsen’s Thursday releases. Overall, we had some big new shows this week, like Prime Video’s Reacher spinoff_, Neagley_, which is off to a big, big start, and Netflix’s latest in its Monster anthology, which is their largest opening since June and the second-largest since One Piece came out in March. All that, plus Slow Horses returns, the trio of returning shows (Lioness, Reacher and Ted Lasso) continue to dominate the top tens, Paramount+’s latest crime drama, a big whiff for a Netflix original film and a precipitous drop for Netflix film charts, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to September 20th 2026. You can find a link to my terminology here.) Subscribe Television - IP For the TV Win Can I use the dirty word of entertainment journalism right now? IP. Shhh. Don’t tell anyone I said it. But IP works at the box office, and we’ve seen some evidence it works in TV too. Not as well, and not all the time—no absolutes here!—but often enough. And glancing at the Nielsen top ten…it worked this week! Take Prime Video, who has a monster hit in the crime drama Reacher. Would a spinoff work for that show? Yep! They binge-released Neagley, about a detective from the original Reacher series, and its eight episodes debuted to 29.6 million hours. Here’s how it stacks up to Reacher, one of Prime Video’s biggest shows: That’s great. Nearly as strong as Reacher’s opening! (Both shows started with eight, binge-released episodes, so this comparison is apples-to-apples.) Notably, Prime Video scheduled the debut of Neagley to overlap with Reacher’s most recent season, to help drive tune-in. Obviously, I love smart release strategies like that. And even though I wrote “obviously”, it’s not really that obvious, since streamers don’t often take advantage of natural overlaps like this_._2 Other data backs how well Neagley performed. It opened at second place on Samba TV for two weeks and got 51.7 million hours on Luminate. That’s the eleventh biggest opening on Luminate since May of 2024 and tied with Bridgerton’s third season opening. That’s a huge opening! Its IMDb is solid too, a 7.7 on 24K reviews. Netflix’s latest edition in the “Monster” series—which started with Jeffrey Dahmer and comes from Ryan Murphy—did well too, opening to 24.7 million hours. That’s the biggest opening for Netflix since I Will Find You in June, and second biggest since March. Unlike the Reacher series, this franchise is trending downward, though. The first Monster show—Dahmer - Monster—was giant. More than anything, I think this reflects that Netflix running out of extremely popular—if that’s the right word?—serial killers to feature. Still, the data says this is a very good opening. It made it to third place on Samba TV for two weeks. It also opened to 40.0 million hours on Luminate. That’s not quite as elite as Neagley, but still very, very strong. I’ll be honest: my priors coming into any given week are that IP works to help drive buzz for new shows, but TV shows need to stand on their own even more than movies, so they will succeed or fail based on their quality. But these two spinoffs definitely worked. Quick Notes on TV The top show, film or special this week? Football, again. Specifically, Prime Video’s season opener of Thursday Night Football. The games run long (three hours) but mainly a lot of people watch each game. That adds up to a lot of viewership. Paramount released the second season of MobLand on an unusual day for that service, a Friday! Often, they put their new shows out on a Sunday, as they did last year with a run of shows (Lioness, Tulsa King and Landman). MobLand didn’t make Nielsen in its first week, but on Samba TV it got to eighth and seventh place. Luminate had a smaller opening too, only 5.3 million hours. MobLand missed the Nielsen charts for its first eight weeks, so this season is off to a stronger start. (Bonus note: the first season streams on both Prime Video and The Roku Channel, but I only have it as Paramount+ on those charts.) I’ve mentioned a few times that foreign-language originals do lower numbers than English-language originals on Netflix most of the time. But I don’t usually emphasize what country those originals come from, and observationally, they tend to be from Western or Northern European countries, in general. So credit to Not a Stranger, a Turkish Netflix original, for breaking through on Luminate, getting to 7.9 million hours in its first full week on those charts. As I mentioned last issue, Crew Girl ended up making the Nielsen charts in its second week. That’s still a soft performance compared to many shows, but again this, one looks affordable. And if you’re curious, here’s how it stacks up to some other sports romance shows: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… …about a new data source and how it drives streaming viewership… ...what reality show is struggling in its latest season…. ...what Netflix film bombed…. ...How Reacher, Ted Lasso, and Lioness are doing on the charts… ...what obscure sport put up great viewership numbers… …how far streaming films are falling… …all the flops, bombs and misses for the last week… …and more… ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, we’ve got a double issue, then we’ll be all caught up with Nielsen’s data. Yes! The goal is to have my report out on the Monday after I get Nielsen’s data. So next issue, I’m looking at East of Eden, The Great British Baking Show, a Willy Wonka game show (that people are upset uses AI, but viewers might not care), and a Cosby show spinoff reboot on Netflix, and Brothers on Apple TV (starring Woody Harrelson and Matthew McConaughey). That’s about it for TV, but who’s going to win the streaming week, The Breadwinner or Backrooms on streaming? Answer: Toy Story 5. Plus Netflix has a Unabomber film and a new Tyler Perry film, Teenage Sex and Death at Camp Miasma tries to repeat The Substance’s run on MUBI, and Paramount+ has Jackass: Best and Last. Long term, Netflix is remaking Lonesome Dove. I love this choice, but man, there are a lot of westerns on TV right now. And they’re making Sega TV shows, including a Crazy Taxi TV show and Sonic show with an “edge”.
Disappointing LSU Loss to Kentucky Reiterates Points of Emphasis
The Tigers entered Lexington in prime position for the SEC race, but the LSU loss to Kentucky was a sobering reminder of what it takes to win on the road in the SEC. Both sides of the ball for LSU appeared to be among the nation’s top tier of teams going into the game. But …
'Blade Runner 2099' trailer: Amazon unveils its latest Prime TV vehicle at NYCC
The hype couldn't be any higher.
Why a wave of ‘cockroach’ protesters are defying India’s bid to stamp out their movement
Demonstrators are demanding the resignation of India’s election chief over the removal of 130 million names from voter lists, which they say favors Prime Minister Narendra Modi’s party.
Burnham says it is ‘clear’ Russia interfered in Brexit referendum
Prime Minister Andy Burnham has said the UK is “clear” there was Russian interference in the Brexit referendum. He said that when he entered No 10 Downing Street a few months ago, he had asked whether...
Watch the trailer for ‘The Greatest,’ the Muhammad Ali series coming to Prime Video November 4
Czech PM faces first electoral test
Early results suggest gains for the Czech prime minister's party, but opposition groups are battling to retain control of the upper chamber, which remains a key check on his governing coalition.
Kaley Cuoco welcomes 2nd daughter with Tom Pelphrey, reveals name
Kaley Cuoco and Tom Pelphrey attend the 78th Primetime Emmy Awards at Peacock Theater on Sept. 14, 2026, in Los Angeles, California. (Monica Schipper/Getty Images)
Bears Monday injury report: Latest on Kyle Monangai, Jonah Jackson
The Chicago Bears released their first (estimated) injury report ahead of their Week 7 prime-time game against the New England Patriots.
Prime Video’s ‘Fourth Wing’ series casts Esther McGregor and Emilio Sakraya as leads
Esther McGregor and Emilio Sakraya will play dragon riders Violet Sorrengail and Xaden Riorson in Prime Video’s adaptation of Rebecca Yarros’ best-selling novels.
UK prime minister say it is 'clear' Russia interfered in 2016 Brexit referendum
Prime Minister Andy Burnham says it is clear that Russia interfered with Britain’s vote to leave the European Union, adding it was important to put Moscow’s tampering on the record because countries a...
Albania protesters clash with police as premier faces pressure
Albanian police clashed with hundreds of protesters in the capital, using tear gas and water cannons to disperse crowds demanding Prime Minister Edi Rama’s resignation for a fifth consecutive day.
Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.
‘Primetime’ reveals the story behind ‘To Catch a Predator’
Lance Oppenheim’s A24 film goes behind the scenes of the sting house. FSU and TSC students react to Robert Pattinson’s Chris Hansen.
Giorgia Meloni is Italy’s great political survivor. Could one man be about to bring her down?
With elections looming in 2027, Roberto Vannacci’s new far-right movement could fatally outflank the prime minister, says Riccardo Alcaro, head of research at Istituto Affari Internazionali
CAA, WME and UTA Lead Coalition Pushing for Law to Force Streamers to Spend Half Their Budgets on Indie Productions
CAA, UTA and WME have joined forces as founding members of the American Entertainment Alliance -- which among other things wants U.S. legislation to force streaming providers like Netflix, Prime Video, HBO Max and Disney+ to spend at least 50% of their budgets on independent productions.
3 feel-good movies new on Prime Video to chase away the Sunday scaries
As we stare down the week ahead, end your weekend on a high note with these three feel-good movies new on Prime Video this month.
Last Call for 10.15.26 – A prime-time read of what’s going down in Florida politics
A digest of the day's politics and policy while the bartender refreshes your drink.
If Netflix Can’t Shine in Show Business, Who Can?
The streamer was once the prime example of modern entertainment. Now it’s being squeezed by Big Tech and user-generated content. What stock investors need to know.
Amazon Offers $900 Off 2026 16-Inch MacBook Pro With M5 Max Chip
MacBook Pro deals have been getting steeper and steeper over the past few weeks, and today Amazon has introduced the biggest discount yet on one model of the 16-inch MacBook Pro. You can get the M5 Max model with 36GB RAM and a 2TB SSD for $3,499.00, down from $4,399.00. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Drone strikes didn't take out a Russian bot farm, but we were primed to believe it
A viral rumor illustrates people’s hunger to make sense of the division we see online.
Trump endorses embattled Israeli Prime Minister Benjamin Netanyahu for reelection
Israelis are set to vote Oct. 27, in the first national elections since Hamas attacked Israel on Oct. 7, 2023.
Vance declines to endorse Netanyahu’s reelection bid, breaking with Trump
Vice President JD Vance on Monday declined to say whether he endorses Benjamin Netanyahu for reelection, after President Donald Trump recently threw his support behind the Israeli prime minister.
Love, grief, family and friendship in 'Love of Your Life'
The film is now playing in select theaters and will begin streaming on Prime Video on Oct. 14.
COMMENTARY: Share turkey not politics this Thanksgiving
Thanksgiving is a wonderful time of year to reflect on life in general and to appreciate all the good things in it.
Trump is the best politician of our age: Newt Gingrich
Former House Speaker Newt Gingrich analyzes the Republican momentum in key states and the challenges facing the Democratic Party and promotes his new book on 'Jesse Watters Primetime.'
Prime Video add-on streaming deals: $2 Apple TV, Starz, AMC+, and more
Through Oct. 28, you can save up to $13 per month on a two-month subscription.