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PulsePoint Extends Exclusive Programmatic EHR Partnership with Flora Health Advancing In-Workflow Activation for Life Sciences Brands
/PRNewswire/ -- PulsePoint, the leading technology company transforming healthcare marketing, today announced an extension of its exclusive programmatic EHR...
France Digital Ad Spend Business Report 2026-2029: Google, Meta, and Amazon Dominate Spend, While Le Figaro, Le Monde, and Prisma Media Compete Through Local Content and Programmatic Alliances
In France, key digital ad market opportunities include the rise of retail media, driven by ecommerce integration, privacy-first targeting models adapting to European regulations, and the expansion of CTV and digital video. Growth is shaped by sustainability imperatives, programmatic maturation, and strategic partnerships. French Digital Ad Spend Market French Digital Ad Spend Market Dublin, Feb. 11, 2026 (GLOBE NEWSWIRE) -- The "France Digital Ad Spend Market Size & Forecast by Spend Value Acros
Department of War Announces $350 Million in Quantum Computing Initiati
The Office of the Undersecretary of War for Research and Engineering announced new initiatives and programmatic updates totaling approximately $350 million to strengthen U.S. leadership in quantum
Cosm Breaks Ground on Immersive Entertainment Venue in Downtown Cleveland
CLEVELAND — Cosm, along with Bedrock and Rock Entertainment Group, have broken ground on a new entertainment venue located at the intersection of East 4th Street, Prospect Avenue and Huron Road in downtown Cleveland. Dubbed Cosm Cleveland, the venue will sit directly across from Rocket Arena (formerly Rocket Mortgage Fieldhouse), home of the NBA’s Cleveland Cavaliers and AHL’s Cleveland Monsters. The two professional sports franchises are owned by Dan Gilbert, founder of Rocket Mortgage, Bedrock and Rock Entertainment Group. Spanning approximately 64,000 square feet and rising three stories, Cosm Cleveland will comprise two programmatic elements: The Dome and The Hall. Through Cosm’s proprietary technology called Shared Reality, the venue will merge a stadium-like atmosphere with state-of-the-art visuals in a communal setting. Rossetti Architects designed Cosm Cleveland, and Bedrock is leading the development. The venue, which will anchor Bedrock’s Rock Block mixed-use development, is slated to open in 2027. “This is a major milestone for our downtown Gateway District, and the arrival of Cosm is a testament to our community’s spirit and resilience,” says Cleveland Mayor Justin Bibb. “This incredible venue will enhance our city’s reputation as a hub for sports and entertainment, drawing visitors from near and far to experience a…
Nexxen is latest programmatic player to widen TV's live sports window
The ad tech company wants to make it easier for buyers to funnel budgets from smaller brands into live sports TV ad avails.
MDI Health Celebrates Community at 2026 Annual Meeting
BAR HARBOR—MDI Health celebrated the people and partnerships strengthening local healthcare during its 2026 Annual Meeting and Community Celebration, held September 15 at the Bar Harbor Club. The gathering brought together patients, medical staff, employees, trustees, volunteers, supporters, and community partners to recognize the year’s accomplishments and honor those whose contributions make a meaningful difference across the organization and the communities it serves. “This celebration is an opportunity to recognize the extraordinary people who make our work possible,” said Chrissi Maguire, president and CEO of MDI Health. “Their compassion, dedication, and belief in strong local healthcare can be felt throughout our hospital, health centers, Birch Bay Village, and the communities we serve.” During the celebration, MDI Health presented its 2026 Impact Award to Mount Desert Nursing Association (MDNA), recognizing the organization as Community Partner of the Year for providing compassionate, skilled in-home nursing care across Mount Desert Island, Trenton, and Lamoine. “MDNA extends care beyond our walls, helping people remain safely at home, surrounded by the people and places they know and love,” Maguire said. “Its work lies at the intersection of healthcare and community and strengthens our entire healthcare system.” “For 77 years, MDNA has helped our neighbors recover and remain safely at home,” said Amy McVety, MDNA Executive Director. “Our longstanding partnership with MDI Health helps ensure a seamless transition from hospital to home and the continued care patients need. We are grateful for this recognition and especially proud of our talented, hardworking team.” The evening marked a transition in Board leadership. Martha Wagner, PhD, was recognized as she concluded her term as chair of the MDI Health Board of Trustees. Madeleine Braun, PhD, MBA, was introduced as incoming chair. “It is an honor to build on Martha’s leadership and serve an organization so deeply connected to this community,” Braun said. Individual honorees recognized during the evening’s program included Nancy D’Agostino, MDI Health Volunteer of the Year; George Rossi, Birch Bay Village Volunteer of the Year; Marc Woolfolk, Birch Bay Village Employee of the Year; and Beth Applebee, MDI Hospital Employee of the Year. “These honorees represent the very best of who we are,” Maguire said. The program also highlighted new initiatives and honors from the past year. MDI Health launched a free Screening Mammogram Scholarship Program to remove financial barriers to early detection, supported by a generous grant from the Maine Cancer Foundation. An in-hospital food pantry has been opened to meet rising community need and address the link between nutrition and health. MDI Health earned CMS five-star ratings for Patient Experience and Nurse Communication, top marks in the 2026–2027 Lown Institute Hospitals Index, recognition from the American Hospital Association and American Heart Association, and a third consecutive Best Places to Work in Maine designation. The hospital will open its new Main Entrance this fall, as work advances on the expanded Emergency Department and other patient-care spaces. The Building Our Future Campaign has raised more than $56 million in capital and programmatic support to date. “Everything we have accomplished reflects the strength of this community,” Maguire said. “We are grateful to everyone who has contributed their time, talent, leadership, and support to help MDI Health continue meeting the evolving needs of the region.” Subscribe Share Leave a comment
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Personnel note: The Southern Group adds another dose of health care expertise with AHCA alum Erica Floyd Thomas
'Erica has spent her career at the center of some of the most consequential health care policy and programmatic decisions in Florida.'
Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data isn’t surprising. Programmatic has solved a real problem by helping brands reach TV viewers with targeted precision at much lower costs. […]