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Apple Updates App Store Guidelines With Stricter Rules for Low-Quality Apps
Apple updated its App Store Review Guidelines this week, adding stricter language around low-quality apps. The 4.3 Spam rule already barred overly simple apps in saturated categories, but Apple now includes language saying low-effort apps could be pulled from the App Store. Apps in oversaturated categories that are not updated, improved, or do not attract customers may be removed, according to Apple.
Scientists uncover surprising health benefits of watermelon
Studies suggest watermelon could be a hidden powerhouse for better health. Researchers found that people who eat watermelon tend to have higher-quality diets packed with more vitamins, fiber, and antioxidants — while consuming less added sugar and saturated fat. Another study showed watermelon juice may help protect blood vessel function and support heart health.
The war on saturated fat, never based on good science, can now end
As people cut more saturated fat, the nation grew heavier and sicker — not healthier.
Youth sports complexes are big economic drivers across Louisiana. 'We're not saturated yet.'
"When my kids played travel sports, we were often stuck in a gym in the middle of nowhere with a crappy motel and bad coffee."
I moved my company from Wall Street to Florida—wish I'd done it sooner
Webull's chief of staff and head of strategic partnerships explains the benefits of moving the company's headquarters to a less saturated market.
Scientists uncover surprising health benefits of watermelon
Studies suggest watermelon could be a hidden powerhouse for better health. Researchers found that people who eat watermelon tend to have higher-quality diets packed with more vitamins, fiber, and antioxidants — while consuming less added sugar and saturated fat. Another study showed watermelon juice may help protect blood vessel function and support heart health.
One common fat may fuel type 2 diabetes while another helps fight it
Not all fats affect your body the same way. Researchers found that palmitic acid, a saturated fat common in many foods, may contribute to insulin resistance and type 2 diabetes by triggering inflammation, toxic fat buildup, and cellular stress. In contrast, oleic acid—the heart-healthy fat abundant in olive oil—appears to help protect insulin function and may even counter some of the harmful effects of palmitic acid.
For decades, we were told to choose low-fat dairy. New research says otherwise
Full-fat dairy may be healthier than conventional advice has suggested. In a 12-week study, adults who ate three servings a day showed no meaningful increases in weight, body fat, cholesterol, or insulin resistance. They also experienced improved blood pressure and consumed more calcium, protein, and vitamin D. The findings suggest dairy’s complex structure may matter more than its saturated fat content alone.
Despite saturated live sports calendar, Super Bowl remains north star for brands
Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.
How to Maintain a Strong and Healthy Heart With the Right Foods
Dr. Ian Smith, physician and bestselling author of “The Last 15: Say Goodbye to Those Most Stubborn Pounds,” joins TODAY to share diet tips to protect yourself from heart disease. Tips include eating heart productive unsaturated fats, replacing sodium with healthier ingredients and more.
Noctua NL-LC1-36 AIO Review
The NL-LC1-36 is exactly what you'd expect from Noctua's first all-in-one liquid cooler. It offers an impressive mix of high performance, minimal noise, and exceptional engineering, making it a standout choice in a saturated market. Perfect for those who prefer to skip pump-mounted displays and ARGB lighting.
The Best Way to Eat Avocados for Better Heart Health
Avocados are packed with fiber, healthy fats and micronutrients. Learn how replacing saturated fats with this fiber-rich fruit can support your heart health.
Cognition cofounder: AI race hits 'intelligence saturation' point
Cognition's cofounder says many AI coding tasks are now "intelligence saturated," making cost and speed more important than a smarter model.
Changing the partying landscape: Health and wellness parties to come to fraternity and sorority life across the country
The wellness industry has surpassed a value of $6 trillion dollars this year, according to Forbes. In the saturated wellness market, brands like Marty Moc’s Sweat and Soak is trying to be the next big thing that wellness consumers move toward. Marty Mocs, a 24-year old recent graduate of Liberty University, started his wellness brand...
Slate of new Virginia laws address health care and housing affordability
Addressing health care and housing affordability were prominent pillars of Gov. Abigail Spanberger’s successful campaign and Virginia Democrats’ legislative agenda this year. Cost-conscious proposals saturated the 2026 legislative session and many have become law.
7 Foods That Sound Healthy but Really Aren’t
Foods that seem healthy can still hide added sugar, sodium or saturated fat. Here’s how to look past the label.
Youth sports complexes are big economic drivers across Louisiana. 'We're not saturated yet.'
"When my kids played travel sports, we were often stuck in a gym in the middle of nowhere with a crappy motel and bad coffee."
Contributor: New food pyramid is a recipe for health disasters
The new guidelines spearheaded by RFK Jr. go so far as to promote beef tallow despite risks caused by saturated fats.
The sugar intake – oral diseases nexus: Leveraging food environments for better population nutrition and health
Across the World Health Organization (WHO) Western Pacific Region, our diets are changing rapidly. Globalization has made processed foods, which often do not align with healthy diets, easier to find, more affordable, and more heavily marketed than ever before. Unfortunately, many of these products are often high in saturated fat, trans-fatty acids, salts and free sugars, contributing to the burden of all forms of malnutrition, including diet-related noncommunicable diseases (NCDs). The impact of these dietary changes is staggering. Sugars, in particular, are empty calories and are often hidden in processed foods and beverages. Over the last 20 years, the health burden linked to sugary drinks has nearly tripled, reaching 52.3 disability-adjusted life years per 100 000 in 2023. Excessive sugar is a leading cause of obesity, diabetes, and—most notably—oral diseases. Today, oral diseases affect over 960 million individuals in the Western Pacific Region. Tooth decay is the most common issue, especially for childre
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
Kennedy wants to end ‘war on saturated fats’ with new dietary guidelines
Health and Human Services (HHS) Secretary Robert F. Kennedy Jr. will begin his push for Americans to eat more saturated fats with the expected release of new dietary guidelines on Wednesday. …
RFK Jr’s new diet guidelines pose risks for health and the environment, experts say
US health department’s new food pyramid places red meat and cheese high in saturated fats over plant-based proteins
Country singer returns to stage after nearly dying in crash: ‘Saturated with anxiety’
The singer broke his neck in a wreck in February.