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Downtown Greenfield star sponsorships now available for small businesses

The Greenfield Business Association has opened orders for its annual holiday star sponsorship program in downtown Greenfield.

Oct 22 • 10:54 AM EDT • Business • wwlp.com

Nestle beats sales forecasts as it excludes seized Russian business

By Alexander Marrow LONDON, Oct 22 (Reuters) - Nestle reported better-than-expected organic sales growth for the third quarter on Thursday and said it had excluded its Russian unit from consolidated financial accounts ​after Moscow seized the business....

Oct 22 • 1:09 AM EDT • Business • wtvbam.com

Nestle third quarter organic sales beat forecast, deconsolidates Russian business

By Alexander Marrow LONDON, Oct 22 (Reuters) - Nestle reported better than expected organic sales growth for the third quarter on Thursday and said it ​had deconsolidated its Russian business after Moscow seized ‌control of Nestle's Russian assets last...

Oct 22 • 1:09 AM EDT • Business • kfgo.com

Indiana’s Title Windfall Meets Its Biggest Home Game in History

A new jersey patch extends Indiana’s run of sponsorship deals

Oct 15 • 2:20 PM EDT • Sports • sports.yahoo.com

SMU Makes Texas History With Landmark Texas Capital Uniform Deal

SMU makes history with a Texas Capital jersey sponsorship covering all 17 varsity sports, expanding the Mustangs' commercial reach and generating new revenue in Dallas.

Oct 14 • 4:00 PM EDT • Sports • sports.yahoo.com

La Pine High School loses medical sponsorship

After 10 years the La Pine Community Health Center ended its medical sponsorship of La Pine High School on Oct. 2, causing the Deschutes County Health Services Department to scramble […]

Oct 14 • 1:35 PM EDT • Health • bendbulletin.com

NASCAR CEO Steve O’Donnell: ‘Sponsorship Is Coming Back to the Sport’

O’Donnell joined NASCAR as CEO in April 2026.

Oct 14 • 9:00 AM EDT • Sports • sports.yahoo.com

Rory McIlroy's newest sponsorship includes an insane travel perk

Rory McIlroy's newest sponsor is sprinkling in a mind-blowing, first-of-its-kind travel perk for the grand slam winner.

Oct 13 • 8:37 PM EDT • Sports • sports.yahoo.com

SMU agrees to jersey patch deal with Texas Capital

SMU agreed to a jersey patch deal with Texas Capital across all sports, per On The Pony Express’ Bill Embody. ESPN’s Pete Thamel first reported the news. It’s the biggest sponsorship deal in school history and it will debut this weekend when the Mustangs play Virginia. SMU, now ranked No. 24 overall in the latest […]

Oct 13 • 11:21 AM EDT • Sports • sports.yahoo.com

Majority of brands lack confidence in sports sponsorship as business driver

The IPA and Sponsorship Effectiveness Forum recommend following three principles to track commercial performance.

Oct 9 • 11:00 AM EDT • Business • mmm-online.com

UConn basketball reveals first-ever jersey patch sponsorship with UConn Health

The University of Connecticut’s Division of Athletics recently announced a first for the school’s championship basketball programs: a jersey patch sponsorship with UConn Health.

Oct 9 • 6:00 AM EDT • Health • dailycampus.com

UConn basketball reveals first-ever jersey patch sponsorship with UConn Health

The University of Connecticut’s Division of Athletics recently announced a first for the school’s championship basketball programs: a jersey patch sponsorship with UConn Health.

Oct 9 • 6:00 AM EDT • Health • dailycampus.com

Second UK health body drops Israeli drug firm after activist pressure

Decision by Royal College of Pharmacy to end sponsorship comes after concerns over Teva Pharmaceuticals’ ‘activities’

Oct 9 • 1:00 AM EDT • Health • theguardian.com

Casper DDA supports pair of downtown business projects through Boost grant program

CASPER, Wyo. — The Casper Downtown Development Authority board approved funding for two downtown projects while turning down a sponsorship request for an

Oct 8 • 5:14 PM EDT • Business • oilcity.news

Whitesides Cosponsors Motion Picture, Television, Entertainment Act

Rep. George Whitesides (CA-27) hzs announced his cosponsorship of the bipartisan, bicameral Motion Picture, Television and Entertainment Revitalization Act

Oct 8 • 3:25 PM EDT • Entertainment • scvnews.com

‘It’s very sad’: Spurs’ Wembanyama rules out sports betting endorsements

Spurs star says it is ‘very sad’ to see NBA players promote gambling companies and insists money no longer drives his sponsorship decisions

Oct 1 • 5:52 PM EDT • Sports • theguardian.com

Brazil football clubs face massive sponsorship blow from betting ban

Brazil's powerhouse football clubs are reeling after a ban on sports betting companies, their biggest sponsors, which has left multi-million dollar deals in limbo.Flamengo, the reigning Libertadores and Brasileirao champion, has the biggest annual sponsorship deal in South American football history with Betano, worth $46 million.

Sep 29 • 9:46 PM EDT • Sports • sports.yahoo.com

Tepper Sports & Entertainment signs Trane as major sponsor

Tepper Sports & Entertainment has signed Davidson-based Trane Technologies to a major sponsorship of the Carolina Panthers and Charlotte FC.

Sep 29 • 3:31 PM EDT • Entertainment • sportsbusinessjournal.com

Tottenham Lose Sponsor as Sidiz Partnership Comes to an End

Tottenham Hotspur have reportedly lost another commercial partner after Sidiz ended its sponsorship agreement, following Kumho Tyre’s departure and ahead of AIA’s move away from the front of Spurs’ shirts.

Sep 22 • 2:00 PM EDT • Sports • sports.yahoo.com

Bar Harbor Parents Again Raise Concerns About How Some Science Education In Sixth Grade.

The Bar Harbor Story is generously sponsored by Restaurant Barn. BAR HARBOR—Parents again raised concerns this week about how Bar Harbor students receive science instruction after fifth grade, months after the same issue came before the Bar Harbor School Board. The concern centers on a past scheduling change at Conners Emerson School that gives fifth graders a full year of science rather than switching between science and social studies at midyear. Principal Dr. Heather Weir Webster told the board that the school has been monitoring test scores, teacher feedback, and the experience of students as it considers whether the current approach is working. If it is not, the approach may be changed, but that would not likely occur this school year. In fifth and sixth grade, the school used to have one semester of social studies and one of science in each year. That schedule shifted because switching at midyear often broke up the learning units. So, approximately two-three years ago, they decided to shift that a bit. Science became a dedicated focus in fifth grade. Social studies was the dedicated focus in sixth grade. The school staff members are hoping to dive deeply into the data and see if the students are having a more quality experience throughout their time in those grades when it comes to science and social studies. If not, things could shift again. This year, Dr. Webster said at the September meeting, potential changes to curricula have been a bit complicated by moving into the school’s new building in late October and early November. “There have been no changes this year because it’s hard enough to handle the move. That allows them to have consistency,” Dr. Webster said. Dr. Webster said that after the Covid pandemic which prevented students from attending school in person, many fifth graders were struggling. “We tried several different configurations,” she said, including a co-teaching model to help with that struggle, but to also see how to best schedule and support those students. “We found that a January switch” where classes switched from social studies to science was really difficult. Part of the decision making stemmed from science being more hands-on and accessible to fifth graders. Social studies was a bit more abstract content, which was why the school tried the current configuration. In a letter submitted as public comment, parent Beth Dumont wrote, “In May 2026, I wrote to express my concern that our middle school students are not receiving consistent instruction in science and social studies. I appreciate that the Board took this concern seriously and requested a presentation from Principal Webster. I am also grateful for the opportunity to meet with Principal Webster and Julie Keblinsky in July to learn more about the current curriculum and scheduling. “During that meeting, I learned that the current model is intended to integrate science and social studies into other subjects during the years or semesters when they are not offered as standalone courses. “While I appreciate the intent behind this model, I remain concerned about its premise. Science and social studies are core academic disciplines that provide students with essential knowledge, skills, and ways of thinking. Yet under the current schedule, students are not guaranteed consistent instructional time in these subjects. Instead, exposure to content in these disciplines may depend on whether opportunities for integration arise within other classes. “To be clear, I strongly support interdisciplinary learning. Integrating science and social studies across the curriculum can enrich students’ educational experiences and help them make meaningful connections across subject areas. My concern is not with integration itself, but with relying on integration as a substitute for dedicated instruction in core disciplines.” Dr. Webster said that they’ve been monitoring test scores, talking to teachers, seeing how the pilot program works. It’s in its third year now of this schedule. One science teacher, she said, told her he’d seen positive outcomes with full year science and that there was a stronger classroom community. Another science teacher had concerns over the readiness last year, but she isn’t feeling that way about this year’s current class. A third teacher for social studies said he loves the full year. A fourth teacher of social studies hasn’t said that anything has changed. For the three fathers who spoke at the school committee meeting, the fractured science curriculum caused concerns. One father said that when he spoke to others, “all were surprised and confused as to why there was no dedicated, continuous science education,” at the school. Though students are testing well in science and math, he worried that without continuity in education, learning is lost. “We shouldn’t have to choose between key learning disciplines,” he said. Matthew Bergin, another father, agreed, adding, “I’m just a little concerned.” In her letter, Dumont wrote, “As the parent of a recent sixth grader who completed an entire year without a dedicated science course, I saw very little evidence that this integration was occurring in a consistent, systematic, or readily identifiable way. This is not a criticism of our middle school teachers, who have been uniformly excellent. Rather, it is a structural criticism of the current schedule.” Dr. Webster gave an update about all aspects of the schedule and how it’s created and she also spoke to social and emotional learning (SEL) in middle school. It’s explicitly taught but also embedded. Science is embedded as well and explicitly taught at all but that one grade. The school schedule is built from lunch out, then electives like art and physical education are placed, before going into the instruction time, teacher planning time, multi-tier support systems (MTSS), and then social and emotional learning. Teachers have to have 250 minutes a week of planning time per their contracts. That’s the minimum and occurs when their students are at specials. “The schedule is really not the purview of the board,” School Board Chair Marie Yarborough reminded the other board members and the public and thanked Dr. Webster for the presentation. The parents were also thanked for coming. LINK TO LEARN MORE [ ](https://barharborstory.substack.com/p/despite-strong-rankings-some-bar) [ Despite Strong Rankings, Some Bar Harbor Parents Raise Concerns About School's Science Education ](https://barharborstory.substack.com/p/despite-strong-rankings-some-bar) Carrie Jones · Jun 4 [ Read full story ](https://barharborstory.substack.com/p/despite-strong-rankings-some-bar) HELP SUPPORT THE BAR HARBOR STORY When we started The Bar Harbor Story, we didn’t know if anyone would read it. But you showed up. You shared. You sent tips. Now—over 400,000 views every month later—it’s clear: people here care about their community and each other. We’ve kept everything free because news should never be out of reach, but every one of our stories takes time to write, and your support keeps The Bar Harbor Story going. If you value our work, please consider a paid subscription, a founding membership, or a sponsorship. It truly helps us cover one more meeting, tell one more story, shine one more light. Even $5 a month makes a difference. Click here to become a one-time supporter now. Thank you so much for being here. Founding member information can be found here. Have questions about sponsorships? Just send Shaun an email at sfarrar86@gmail.com, he’d love to hear from you. Subscribe Share Bar Harbor Story Share Leave a comment

Sep 19 • 10:31 AM EDT • Science • barharborstory.substack.com

Kylian Mbappe Drops Nike for On Sponsorship Deal

Kylian Mbappe ended a 20-year Nike partnership Friday to join Roger Federer-backed On, taking equity in the brand as it launches football boots in 2027.

Sep 19 • 12:59 AM EDT • Sports • sports.yahoo.com

MLS is shopping an eight-figure presenting sponsorship ahead of 'MLS 3.0'

Sportico reports MLS retained Altius8 to explore a presenting sponsorship worth eight figures, timed to next summer's new calendar, playoffs and commissioner.

Sep 18 • 6:29 AM EDT • Entertainment • marketscale.com

Will Netflix’s Latest Horror Film Save Its Summer? And Introducing a New Data Source...

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) All month, I’ve been polling you, my readers, on how we think the summer’s biggest blockbusters will do when they eventually land on streaming, and I wanted to share the results. First up, how readers think The Odyssey will perform when it comes to Peacock... People are pretty bullish that The Odyssey will smash it for Peacock. I don’t know that it will have as much rewatchability as Wicked did for kids, but we’ll see. It is now Universal’s highest-grossing film of all time. One note: almost half of Christopher Nolan’s films weren’t available for streaming the week The Odyssey came to theaters, including some of his biggest films like Inception, Dunkirk, Tenet, Oppenheimer and Insomnia. If you did want to watch the others, Prime Video had Memento and The Dark Knight trilogy, HBO Max only had The Dark Knight trilogy (even though Warner Bros. produced most of Nolan’s films), Hulu had The Prestige and Interstellar, and Paramount+ had Interstellar. So you needed at least two streaming subscriptions to catch the rest. Warner Bros. whiffed right here. I know they have long term licensing deals, but they should have tried to get as many Nolan films on HBO Max for launch as possible. Here are the results for Spider-Man: Brand New Day: The audience is a bit more mixed on this one, with everyone agreeing Spider-Man will swing to a big opening, but not necessarily elite or best all time. On to this week’s issue. Netflix continues searching for a hit straight-to-streaming summer film and Lioness and Ted Lasso allow me to look at the difference between a “hit” and a ‘hit for them”. All that, plus new YA/teen melodramas on Prime Video and Netflix, the House of the Dragon finale, USA Network claims a big opening, more big NFL ratings, all the flops, bombs and misses, and a whole lot more. But we start with a fun new data announcement. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of August 3rd to August 9th, 2026. You can find a link to my terminology here.) Subscribe A New Data Source: Reelgood’s Data on Content Libraries Here’s a fun new treat for you. Reelgood—an online service and app that lets users track where shows or films are streaming—is providing data every month for the Streaming Ratings Report on the size of each streamer’s catalogue, along with the new shows and films for each streamer. Yay! Previously, I had pulled “new shows on streamers premiering on the first of the month”: While I liked that data cut, it was a big wonky since it didn’t show all of the new shows or movies that came to a streamer each month. Instead, I would have preferred something like this from Reelgood’s annual report: And now we have it! I’m going to feature Reelgood’s data monthly, showing both total catalogue size and new shows and films appearing on the charts. That’s going to make these two cool new charts. First, here’s the size of various streamers’ film catalogues… (By the way, Reelgood offered to make the charts for me, but I like doing that task by hand to understand the data better.) They also provided data back to last year. Here’s the number of films timeline: And here are the new films on each streamer for the month prior to Aug: As I get used to this data, I plan to keep tinkering with how I display it, but I’m excited to feature it monthly. Today, I’m sharing the film charts; next issue, I’m going to feature TV shows by streamer. Now, in full disclosure, Reelgood is a sponsor of this little-newsletter-that-could. But in my constant quest to figure out what streamer various shows and films are on, I was already a Reelgood user before this sponsorship. I go to their website all the time, and their data is very accurate on where shows are (or have been). Plus, I’ve been sharing their weekly top ten lists for years now, pre-sponsorship. For me, this is a great win-win, since I get to amplify a service I love, and I get a cool new data source to play with. Now, normally folks don’t usually mention their sponsors directly, but as I wrote before, as I start featuring ads in my newsletter, I plan to be extremely open about who is sponsoring my writing so you can trust what I write. Television - Two Big Returning Shows Look Set to Take Over The Charts One key question when it comes to judging streaming shows is whether a show is a “hit” or a “hit for them”. To be clear, the former means a show that’s one of the top shows on streaming, no questions asked. The latter means a show is one of the biggest, for a given streamer. That distinction makes a big difference! It’s really good to be one of the biggest shows on a streamer; it’s much better to be the biggest on streaming, despite the size of a streamer. Because, as we’ve seen now, nearly every streamer—while lacking the number of subscribers or usage of Netflix—can make hit TV shows: Paramount released Landman, whose first and second seasons were among the top two TV shows the year they came out. HBO Max’s The Pitt’s second season is the biggest show of the year so far. Love Island USA was the top show in 2025 for Peacock. And, crucially for today’s discussion: Wayyyyyyyyyyyyyyyyyyyyyyyyyy back in 2023, Ted Lasso was actually the top streaming show of the year according to Nielsen! So even Apple TV (formerly +) can make hit shows. It just doesn’t make them that often. And looking at the Nielsen charts this week, we have two prime candidates for this discussion: That’s right: Ted Lasso returned to Apple TV for its fourth season. Did it return in all its expected glory? Sure, though right now it’s still just a “hit for Apple TV”, but we’ll see how long it lasts on the charts. Its ten episodes are coming out weekly. (Smart choice, Apple!) Ted Lasso started out strong, actually making the Nielsen charts the week before new episodes dropped, which is a rare feat. (Shows like Stranger Things or Bridgerton have pulled that off. That’s terrific company to join!) On Nielsen, it opened to 14.4 million hours in its first week, and 16.6 million the week of 10-Aug. Here’s how that compares to previous seasons: Apple put out that this is their biggest TV launch through two days ever, and looking at the chart and Apple TV’s viewership history, I’d believe it. Here’s Apple’s top shows for season two and beyond: Other data tells a (mostly) similar story. Ted Lasso made Samba TV and it has elite IMDb scores, an insane 8.7 on 465K reviews. The only outlier is Luminate, where the latest season only had 7.4 million hours, and no other seasons made the top ten. As you’ll see below, that’s well below some other solid, but not spectacular shows like Sterling Point, Ride or Die or Furious. I’d be surprised if Ted Lasso isn’t bigger than those other shows, but it’s fine for different data sources to occasionally disagree. And while it’s sucky to bring this up, given that Warner Bros. produced this show, I do wonder how the streaming wars may have been different if Ted Lasso landed on HBO Max initially instead of Apple. I don’t think one show can make or break a streamer, but given HBO’s brand, it could have helped bring people to that streamer much earlier in its lifespan. (Though yeah, I don’t love calling out executives for passing on hit shows, since that’s just the nature of the job. Even the absolute best execs will pass on lots of successful shows. The key is not greenlighting the under-performers/misses.) The other show I’m thinking about in the “hit or hit for them” category is Lioness from Paramount+. Like Ted Lasso, its first season missed the charts, but it’s grown its audience since then. Here’s how season three opened: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… How Lioness did on streaming... Two new melodramas for Netflix and Prime Video... Whether Netflix’s latest horror film saved its summer... Hulu’s Furious and Prime Video’s Ride or Die continuing their strong runs... The latest high profile showrunner to flop on streaming... All the flops, bombs and misses... And a whole lot more... ...please subscribe! We can only keep doing this great work with your support. Next week, we’ve got a double issue—since the week of 17-Aug had very few notable new shows or films—so I’ll look at HBO’s Lanterns, Prime Video’s Reacher, Netflix’s Tires, Outer Banks (which posted up huge numbers four years ago), an Aussie romance, and another baseball event (that didn’t resonate). And a bunch of movies like the latest dramedy from an Adam Sandler daughter, Don’t Say Good Luck, Camp Rock 3 on Disney Channel and Disney+, Michael on Starz, and more. Later this month, we’ve got a ton of shows and films to analyze! Movies will be the big story, featuring a box office bomb (Supergirl on HBO Max) and an “underperformer” (The Mandalorian and Grogu on Disney+) contending with a bunch of star-studded straight-to-streaming films like Netflix’s The Whisper Man (Adam Scott, Michelle Monaghan and De Niro!), Mayday on Apple TV+ (Ryan Reynolds and Kenneth Branagh!), The Runner (Gal Gadot) and The Last Sunrise (Eva Longoria and Maia Reficco) on Prime Video. Plus, a ton of TV shows have sophomore seasons coming out. Will The Gentleman put up big numbers on Netflix or suffer from a sophomore slump? Leanne and Beauty in Black on Netflix seem small, but they both might be bigger than you think. Hulu has a bunch of shows: a new season of The Secret Lives of Mormon Wives (the first after all the controversy last year) and the second season of Chad Powers (from Peyton Manning’s production company and starring Glen Powell). This one flopped last year; can it score a touchdown this year? Same goes for FX’s Adults, which I didn’t track last year; will it hit this year? Peacock’s The Office spinoff, The Paper and Apple TV’s Dark Matter also return for second seasons. And Netflix has more Untold specials featuring Vince Young, Raygun (that horrible breakdancer) and Mr. T. Long term, Paramount+ is rebooting yet another franchise, Clueless, and I’m somewhat bullish on this new show. The talent attached (Alicia Silverstone) and creative Josh Schwartz and Stephanie Savage (of The O.C. and Gossip Girl) also feel solid...if they make it funny like the original.

Sep 14 • 6:43 PM EDT • Entertainment • entertainment.substack.com

Live Oak Bank Named Official Business Bank of UNCW Athletics

WILMINGTON, N.C., Sept. 14, 2026 (GLOBE NEWSWIRE) -- Live Oak Bank has been named the Official Business Bank of UNCW Athletics under a multi-year agreement, expanding a relationship that already includes title sponsorship of the Live Oak Bank Holiday Classic men's basketball tournament. The agreement gives Live Oak year-round presence across Seahawk athletics, including men’s and women’s basketball at Trask Coliseum and baseball at Brooks Field. UNCW has been a talent pipeline for Live Oak for y

Sep 14 • 8:00 AM EDT • Business • finance.yahoo.com

Gophers football adds new commercial logo on helmets

The Gophers athletic department has opened up a new revenue stream, via a sponsorship sticker for its football helmets this season, sources told the Pioneer Press. With a new NCAA rule allowing a few spaces for commercial logos on jerseys, apparel and equipment this year, the bottom rear “bumper” of Minnesota’s helmets will now have branding for Visible, a budget mobile phone carrier owned by ...

Sep 11 • 11:10 AM EDT • Sports • sports.yahoo.com

Why do Tottenham Hotspur not have a stadium sponsor?

BBC Sport's Ask Me Anything team explains why after more than seven years, Tottenham Hotspur are yet to agree a stadium sponsorship deal

Sep 4 • 11:57 AM EDT • Sports • sports.yahoo.com

LOVB announces CVS Pharmacy as an Official Health & Wellness Partner

CVS Pharmacy and League One Volleyball (LOVB) launch a multi-year partnership featuring health programs, community engagement and a league-wide jersey patch sponsorship.

Sep 1 • 2:00 AM EDT • Health • cvshealth.com

Missouri announces jersey patch sponsorship deal with Ambetter Health

Missouri and Learfield have partnered together for a “historic” sponsorship, the school announced on Friday. Along with it comes a new jersey patch for the Tigers after the program came to an agreement with Ambetter Health. This is just the latest college football program to add a patch ahead of the 2026 season. “In less […]

Aug 28 • 9:08 AM EDT • Health • sports.yahoo.com

UPMC expands Pitt Athletics deal with jersey patch, women's sports sponsorship

UPMC expands partnership with Pitt Athletics, becoming presenting sponsor of women's sports and adding jersey patch to football uniforms.

Aug 27 • 12:30 PM EDT • Health • bizjournals.com

Nominate a local business for a chance to win a Browns sponsorship

Deadline to submit a nomination is Dec. 31

Aug 27 • 9:00 AM EDT • Business • clevelandbrowns.com

Illinois Announces New Sponsorship, Logo Addition to Football Field

The Illinois football program has forged a new alliance with a multi-national company that will be noticeable on the field.

Aug 26 • 7:21 PM EDT • Sports • sports.yahoo.com

The Athletic in Serious Talks With Kalshi for Sponsorship Deal

A deal has yet to be finalized.

Aug 24 • 3:30 PM EDT • Sports • sports.yahoo.com

Doctors come out against Big 12 Monster Energy sponsorship

The sponsorship deal the Big 12 signed with Monster Energy has been met with resistance since it was first unveiled. First, there’s the idea that an entire college sports conference could sell its name, image, and likeness. Second, there’s the fact that at $20 million per year, the entire conference signed over those rights for…

Aug 22 • 11:15 AM EDT • Sports • sports.yahoo.com

NCAA enters into sponsorship sales agreement with Playfly Sports

The NCAA on Thursday announced it has entered into a sponsorship sales agreement with Playfly Sports, the sports industry’s leading revenue maximization company.

Aug 20 • 11:00 AM EDT • Sports • ncaa.org

K-State football announces jersey patch sponsorship with Manhattan business

The Wildcats will have multiple football sponsors this season.

Aug 19 • 12:54 PM EDT • Business • kansas.com

Tennessee basketball adds jersey sponsor for first time. Here's first look

Tennessee's men's and women's basketball will become the first Vols and Lady Vols teams to have a corporate sponsor patch on their jerseys.

Aug 18 • 1:59 PM EDT • Business • knoxnews.com

Phillies gameday sponsorship delivers big brand boost for local business

Local companies advertising with the Phillies at Citizens Bank Park or with NBC Sports Philadelphia provides almost-unparalleled visibility in Philadelphia.

Aug 10 • 11:51 AM EDT • Business • sportsbusinessjournal.com

Matt Maglodi Racing Announces New Small Business Motorsports Sponsorship Program Combining Grassroots Racing With Digital Marketing

Matt Maglodi Racing today announced plans to launch a new grassroots motorsports sponsorship program designed to provide small businesses with affordable digital marketing and promotional exposure while helping amateur and hobbyist racers offset the costs of competition.

Aug 10 • 12:27 AM EDT • Business • finance.yahoo.com

Man United announce record-breaking sponsorship deal with betting firm

Manchester United have signed a lucrative sponsorship deal ahead of the new season

Aug 4 • 6:48 AM EDT • Sports • sports.yahoo.com

Vanderbilt Athletics partners with SRM Concrete in all-sports jersey patch deal

Vanderbilt is the third SEC school to sign a jersey patch sponsorship deal, joining the University of Arkansas and Louisiana State University.

Jul 31 • 7:12 PM EDT • Sports • vanderbilthustler.com

Ohio State announces lucrative jersey patch sponsorship deal

Ohio State announced a multiyear sponsorship deal with JPMorgan Chase.

Jul 29 • 4:53 AM EDT • Sports • spectrumnews1.com

With NCAA rules set to change on Saturday, Notre Dame and Ohio State sign 8-figure jersey sponsorship deals

Jul 28 • 1:51 PM EDT • Sports • sports.yahoo.com

Asia's rich swap sponsorships for stakes in sports as dealmaking hits record

Asian wealthy families and fund managers are increasingly moving beyond sponsorships and charity-linked sporting events to invest directly in sports assets, betting that growing audiences and rising media-rights ​fees will drive longer term returns.

Jul 22 • 8:03 PM EDT • Sports • reuters.com

Sports without politics is a fantasy and the World Cup proves it

From ancient Greece to Nazi Germany, sport and politics have long been intertwined. Nevertheless, we still imagine that international sport can be kept above the fray and serve as a neutral arena where nations compete on merit alone. In this article, diplomacy scholar Geoffrey Allen Pigman argues the 2026 FIFA World Cup shows this is a dangerous illusion. When international sport is left entirely to revenue-maximizing private bodies like FIFA, it doesn't escape politics, but rather surrenders to its worst expressions. With the 2028 Los Angeles Olympics fast approaching, the IOC must decide whether to learn that lesson or repeat the same mistakes. The largest and most lucrative FIFA World Cup ever draws toward its climactic conclusion amidst a swirl of controversy. Team members, staff, fans, and spectators have been denied their right to enter the United States to participate, and US President Donald Trump intervened with FIFA boss Gianni Infantino to overturn a referee’s call that Trump believed disadvantaged the US national team. It is a moment to step back and reflect on what the purposes of international sport mega-events like the World Cup, and international sport more broadly, are, and what they should be. Does international sport serve public purposes? Is there a public interest? Or is it primarily a private endeavor organized by commercial enterprises to entertain the global public (and generate profit in the process), which is occasionally used by governments and leaders for raisons d’etat? Central to the idea of sport is the principle of fair play, which in the international context demands that games be free from political interference. However, it is impossible to separate sport from politics, all claims to the contrary notwithstanding. The most positive political use of international sport through the millennia has been to facilitate diplomacy. The use of international sport for diplomatic objectives has existed since at least the time of the ancient Olympic Games, around which was instituted the custom of the Ekecheiria, or Olympic Truce, between participating states to facilitate fair competition and diplomatic achievements by ensuring that participants could travel safely to the Olympiad. In his seminal work On Diplomacy (1987), diplomacy scholar James Der Derian characterized the objectives of diplomacy as overcoming alienation and mediating estrangement between governments and between peoples. One increasingly important diplomatic tool in the technology-infused media environment over the past century has been public diplomacy, under which governments and non-state diplomatic actors (e.g. transnational corporations) communicate to global publics about their international policy objectives and to shape their global brand image. Political scientist Michał Kobierecki, in his important book Sports Diplomacy (2020), views sports diplomacy as falling broadly within the ambit of public diplomacy, as international sport intimately involves the participation of global publics as spectators and consumers of global media. Diplomacy scholar Stuart Murray and this author, in a 2013 article, distinguish between international sport used for diplomatic purposes and international sport-as-diplomacy, which encompasses the range of diplomacy that occurs as teams and competitors, spectators and fans, and government officials all converge for international sporting events like the Olympic Games and FIFA World Cup. Diplomacy scholar H.E. Chehabi, in a 2001 article on US-Iran sports diplomacy, describes the interaction between spectators and fans at international sporting events as “people-to-people diplomacy,” in which relationships develop independently of governments and their objectives. Diplomacy by the aforementioned definitions is often unsuccessful. Moreover, all too often the tools of diplomacy may be employed by governments and other actors to thwart or oppose the objectives of diplomacy as characterized by Der Derian. Governments routinely use the tools of public diplomacy to disseminate propaganda, spreading misinformation in the attempt to deceive global publics about their objectives and to create misleading impressions about their brand identity. Within sports diplomacy, the term “sportswashing” has been coined recently to describe how governments invest in and promote international sport to create positive global public impressions of their nations and, in doing so, to distract the global public from their deficient records in areas such as human rights and democratic governance. Murray, in his 2018 book Sports Diplomacy: Origins, Theory and Practice, introduces the concept of sports anti-diplomacy, wherein governments intentionally use international sport to advance aggressive and nationalistic objectives. Obvious historical examples include Hitler’s use of the 1936 Berlin Olympics to glorify his Third Reich and the 1969 El Salvador-Honduras football “war.” SUGGESTED READING The beautiful game made ugly By Emily Ryall FIFA argues that it is and seeks to be apolitical in its stewardship of international Association Football (soccer). FIFA policies governing bids to host the World Cup require uninhibited and non-discriminatory access for players, team staff, and spectators of all participating countries to host nations and venues. It became clear soon after Trump returned to power in the United States in January 2025 that Trump’s political intentions and objectives to limit non-US citizens from living and working in the United States and, in numerous cases, even visiting the country, would collide with FIFA’s host nation policies. Beginning soon after the start of the second Trump administration, US federal authorities imposed restrictions on entry to the United States of citizens of between 20 and 40 countries for any purpose, with only limited exceptions. Federal Immigration and Customs Enforcement (ICE) began arresting non-US citizens in the United States, including persons with and without legal status, holding them in jails, concentration camps, and other detention facilities until they were deported to their home or third countries, where they faced substantive risks to their personal safety. FIFA boss Gianni Infantino, in an effort to ensure the most successful and lucrative World Cup in history, engaged diplomatically with President Trump in an attempt to facilitate entry to the US for World Cup participants. Infantino did all in his power to ingratiate himself with Trump, to the extent of creating a FIFA “Peace Prize,” which he awarded to Trump in December 2025 at a ceremony in the then Trump-controlled John F. Kennedy Center for the Performing Arts in Washington, DC, on the occasion of the World Cup draw. The prize was an ersatz consolation for someone who aspired in vain to win the rather more prestigious and well-known Nobel Peace Prize. And in the run-up to the World Cup, conditions became worse. In February 2026, Trump and Israeli Prime Minister Benjamin Netanyahu launched a war of aggression against Iran, illegal under international law, under the false pretence that Iran’s government was preparing to attack the United States and Israel. During the US aerial bombardment of Iran, US planes bombed Azadi Stadium, the facility where Iran’s national football team trained. As the 2026 FIFA World Cup began, it was clear that Infantino’s efforts had been for naught: the Trump administration would not adhere to FIFA policies governing access to World Cup host nations. World Cup referee Omar Artan, a citizen of Somalia, was denied a US visa to enter the United States to participate in the World Cup. Trump’s government only granted US visas to Iran’s football team ten days before they were scheduled to arrive for the tournament. Numerous members of the support staff for Iran’s team were denied US visas. Iran’s team, which had been scheduled to train in Arizona, was directed to shift its training site to Tijuana, Mexico, notwithstanding that all three of their group stage matches took place at US venues. The US Department of Homeland Security only permitted the Iranian team to enter the US on the day before each scheduled match and then to return to Mexico immediately after playing. Members of Iraq’s and Switzerland’s football teams were delayed for hours by US officials at the US border, and an Iraqi team photographer was refused entry. Spectators and fans from Haïti and Iran were denied entry to the United States altogether. A large number of fans from a range of countries had their applications for US visas rejected. There were multiple off-ramps through which participants could have avoided the negative consequences of Trump’s decisions for the 2026 World Cup. Once it was clear that the Trump government intended to violate the established expectations for World Cup hosts, FIFA could have shifted the matches scheduled to take place in the United States to Mexico and Canada. The three nations were already designated as co-hosts, and host cities and venues had been selected. Once it was clear that FIFA, governed by FIFA boss Gianni Infantino’s dependent and dysfunctional relationship with Trump, would never consider this option on its own, it fell to the national football federations to act. The national federations, particularly some combination of federations of the leading contenders (France, Spain, Brazil, Argentina, Morocco, England, Germany, etc.), could have refused to participate under the US-imposed conditions or, at the least, demanded an ironclad agreement with the Trump government that FIFA policies on access would be respected. ___ International sport is inextricably entangled with diplomacy of different sorts, for good or ill, it cannot be considered to be in the purely private realm and left to revenue-maximizing private actors. ___ Why did neither FIFA nor the national football federations act to protect the interests of players, team staff, referees, fans, and spectators? In essence, the relentless engines of capitalism prevailed over norm observance, ethics, and fair play. The revenue interests of FIFA, sponsors, global media, and host cities won out. FIFA’s managers viewed hosting another World Cup principally in the United States as a veritable pot of gold for FIFA and its collaborators. FIFA has estimated its own revenue over the 2023-26 budget cycle, which includes the 2026 World Cup, at $13 billion, revised up from an initial projection of $11 billion, and 72% higher than the previous revenue cycle. Of that total, FIFA is estimated to have generated $8.9 billion from the Cup itself in revenue from TV rights ($3.92 billion), sponsorships ($2.69 billion), ticket sales ($3.1 billion), licensing rights, and other sources. A joint study by FIFA and the World Trade Organization estimates that the World Cup will contribute over $40 billion to global GDP, including nearly $14 billion in direct visitor spending in the three host countries (but principally in the United States, which hosted the lion’s share of the matches). The FIFA World Cup is now reportedly “the single most lucrative recurring commercial property in global sport.” And yet, notwithstanding the Trump government’s uses of the World Cup for sports anti-diplomacy, and the climate of anxiety that this created for participants and spectators, diplomacy that did not depend upon governments was able to thrive at the World Cup. Examples of successful people-to-people diplomacy were legion, as citizens of towns and cities across the States, as well as in Mexico and Canada, welcomed team members, their families and supporters, to training sites across North America. Fans of different teams joined together in person in stadiums for matches, at watch parties and bars, and at welcome events sponsored by host cities. The joy and camaraderie shared between the citizenry of Boston and Scotland’s “Tartan Army” of fans is but one example of how the “Beautiful Game” brings people together. Friendships forged across continents are likely to endure well beyond the Cup final. Even those achievements cannot be seen as unalloyed, however. As South African football fan Byron Pillay commented to Al Jazeera, “Football is called the Beautiful Game for a reason, for its ability to unite people. But it’s hard to believe in that magic with the politics and war rhetoric off the field of play, especially when one of the tournament hosts is central to that.” Ultimately, the experience of the 2026 FIFA World Cup illustrates that, as international sport is inextricably entangled with diplomacy of different sorts, for good or ill, it cannot be considered to be in the purely private realm and left to revenue-maximizing private actors. As long as there is the possibility of diplomatic progress in mediating estrangement between governments or between peoples, there is a broad and overarching public interest in international sport. Likewise, as it would be difficult to put on an international sport mega-event without international sporting organizations like FIFA and the International Olympic Committee (IOC), global media firms, and companies purchasing sponsorships, public and private interests in international sport must coexist, most likely somewhere on a shifting spectrum between partnership and rivalry or cross purposes. As the World Cup wraps up, the IOC needs to consider its lessons before the scheduled 2028 Los Angeles Olympics if they want to avoid a media-hyped Trump version of the 1936 Berlin Olympiad. The IOC and the National Olympic Committees need to set conditions on and make demands of Trump’s government with clearly articulated consequences for non-compliance, up to and including cancellation of the Games. Time is running out for the IOC, as unlike with the FIFA World Cup, there is no at-the-ready alternate venue for Los Angeles.

Jul 16 • 8:00 PM EDT • Politics • iai.tv

Games Done Quick 'Excited' To Work With Saudi-Owned SNK For Around Three Hours Before Pulling Sponsorship Deal

'DQ is committed to supporting human rights and inclusivity, and we recognize that this partnership conflicted with those values'

Jul 12 • 9:02 PM EDT • Technology • aftermath.site

At Family Science Night, Wonder Comes Before Answers.

BAR HARBOR—Family Science Night isn’t really about science. It’s about wonder. It’s about watching a five-year-old realize that the tiny creature under a microscope is a real living thing. It’s about a teenager discovering that the scientist explaining genetics or regeneration isn’t much older than they are. It’s about parents seeing curiosity spread across a child’s face the way excitement spreads across a crowd at a Fourth of July parade. For one evening, families realize that the laboratory isn’t some secretive place where knowledge is hidden behind white coats and closed doors. They learn that the lab is a place their neighbors work, their friends’ parents work, and it becomes a place where questions matter more than answers. It’s a place where wonder is the origin for knowledge. At the lab, children learn that it’s okay not to know. Adults remember that they once asked “Why?” about everything. Scientists are reminded why they fell in love with discovery in the first place. There are experiments, games, obstacle courses, and demonstrations, of course. But those are really just invitations—to touch, to explore, to laugh, to make mistakes, and to ask one more question. In a world that often rewards certainty, Family Science Night celebrates curiosity. And perhaps that’s its greatest gift. Long after the microscopes are packed away and the experiments are over, what families take home isn’t just a few new facts about biology. They take home the feeling that discovery belongs to everyone—that science isn’t something happening somewhere else by someone else. It’s simply what happens when people are given permission to wonder. A Family Science Night at the Mount Desert Island Biological Laboratory is one of those rare community events where children and adults can experience science as something they do, not just something they read about. Hands on discovery allows hands-on learning and joy. Real scientists, some local, some scientist-interns (but still scientists) just in college make science real, approachable, and exciting. And there, complex ideas like forever chemical-filtration, DNA and so much more become not complex. Instead, they become fun. Summer fellows are challenged to explain cutting-edge biomedical research in ways a first-grader—and their grandparent—can understand. Past activities have explored gene expression, kidney function, axolotl regeneration, worms, microplastics, and phytoplankton through games and creative demonstrations. Though it’s called family night, you can also see adults going from station to station, exploring, learning together across ages. Family Science Night reflects the laboratory’s broader mission of breaking down barriers between researchers and the public, helping people understand how scientific discoveries relate to everyday life and the health of Maine’s environment. Family Science Night transforms a world-class research laboratory into a giant interactive classroom, where curiosity is encouraged, questions are celebrated, and families discover that science isn’t just something that happens in a lab—it’s an adventure anyone can join. About MDI Biological Laboratory For more than 125 years, MDI Bio Lab has been a center for training and research in comparative biology. In the last two decades its biomedical research has focused on aging, regeneration, and environmental toxins. The Laboratory houses 11 research groups staffed by an international team of world-class scientists and graduate students. It also leads a statewide network of colleges, universities and research institutions that collaborate to provide training, research experiences and financial support to help young Mainers play a bigger role in today’s biomedical revolution. Located on Maine’s rugged coast, the Laboratory’s 100+ acre campus houses research facilities, cottages and dorms that house visiting scientists and students. It is also home to MDI Bioscience, a subsidiary working to design innovative techniques to speed the drug discovery process. LINKS TO LEARN MORE NIH INBRE MDI BIOLOGICAL LABORATORY Photos: Carrie Jones and Shaun Farrar/Bar Harbor Story HELP SUPPORT THE BAR HARBOR STORY When we started The Bar Harbor Story, we didn’t know if anyone would read it. But you showed up. You shared. You sent tips. Now—over 400,000 views every month later—it’s clear: people here care about their community and each other. We’ve kept everything free because news should never be out of reach, but every one of our stories takes time to write, and your support keeps The Bar Harbor Story going. If you value our work, please consider a paid subscription, a founding membership, or a sponsorship. It truly helps us cover one more meeting, tell one more story, shine one more light. Even $5 a month makes a difference. Click here to become a one-time supporter now. Thank you so much for being here. Founding member information can be found here. Have questions about sponsorships? Just send Shaun an email at sfarrar86@gmail.com, he’d love to hear from you. Subscribe Share Bar Harbor Story Share Leave a comment

Jul 12 • 8:18 AM EDT • Science • barharborstory.substack.com

The First Test of Bar Harbor's New Entertainment Rules.

The Bar Harbor Story is generously sponsored by the Bar Harbor Historical Society. BAR HARBOR—The Finback Alehouse was the first real test of the town’s new special amusement permit process, July 7 while eight other permits sailed through the process last week. The permit allows music in places where liquor is served. The town’s ordinance which was recently tweaked for a new process allows for the regulation of noise and hours of activity. The only discussion at the July Town Council meeting was about the Finback Alehouse on Cottage Street, in the heart of Bar Harbor’s downtown district. The Finback’s distinctive design—a front wall that is like a garage door that can be opened and closed—was a key to that discussion. The restaurant, which often hosts live bands, singers, and karaoke, at night, has had one substantiated noise complaint this season, which is documented on its application. According to Bar Harbor Police Chief David Kerns, most complaints about noise happen after 10 p.m., and if the Finback had two more violations within a year, they’d have to stop having music. One town councilor said that he’d have no problem reissuing the permit if the door was down. The permit passed through the process with no conditions. Vice Chair Earl Brechlin moved the motion with two time changes for two holiday weekend dates. It passed unanimously. The council asked the Finback why they’d chosen an indoor license with a wall that can be opened to the street. Dale Stockburger, representing the Finback, said he’d applied for an indoor permit rather than an outdoor structure or partial structure (which is usually applied to tents or pavilions). The restaurant has traditionally had an indoor license. Stockburger said that whether the door is open or closed is immaterial because he now stands outside with a decibel reader to make sure that the music isn’t too loud. OTHER SPECIAL AMUSEMENT PERMITS New Councilor Deborah Vickers worried that she had potential conflicts of interests on two other renewals due to the location of her employee housing. Vickers co-owns the Black Friar Inn. They have employee housing directly behind the Finback, which is also 300 yards from the Bar Harbor Inn, she explained. The Bar Harbor Inn also had a permit up for renewal. The councilors unanimously voted she did not have a conflict of interest. The councilors approved permits at The Bluenose Inn, 90 Eden St, Class A; Acadia Hotel Downtown, 20 Mount Desert St, Class A and C; the Bar Harbor Inn, 8 Newport Dr, Class A, B, C and D; C-Ray Lobster, 882 State Hwy 3, Class D; Holiday Inn Bar Harbor Regency, 123 Eden Street, Class B; Finback Alehouse, 30 Cottage St, Class B; Project Social, 278 Main St, Class C and D; Bar Harbor Beer Works, 119 Main St, Class B and D; and Mainely Meat BBQ Dreamwood Hill, 369 State Hwy 3, Class D. That process is laid out in the Special Amusement Ordinance of the Bar Harbor Town Code which is Chapter 14 of the town code. Special amusement permits have class codes. These are the meanings: Number - how many musicians are allowed by the permit. Class A - Indoor non-amplified entertainment. Class B - Indoor amplified entertainment or dancing. Class C - Outdoor non-amplified entertainment. Class D - Outdoor amplified entertainment. RESIDENCE LICENSES RENEWED AND A TAXI LICENSE The councilors also renewed the licenses for three specific sorts of residences that require that yearly renewal per the town code. The employee living quarters at Atlantic Oceanside Hotel, 119 Eden St and another at 278 Main Street were renewed. The shared accommodations license renewal at 39 Kebo Street also occurred. These are annual renewals. Bernard Taxi Services’ license was also renewed. This license had been added to the agenda at the meeting. Bar Harbor Update on Leaf and Grass Clipping Disposal BAR HARBOR — Bar Harbor residents will still have a place to throw away their leaf and grass clippings this summer. The town’s agreement with EMR in Southwest Harbor for disposing of those items will continue through November 30. The agreement, according to a town press release, will continue “while the Town continues evaluating long term composting solutions and the required state permitting process.” As of July 1, residents bringing their grass and leaves across the island to the facility in Southwest Harbor will have to fill out a property registration card. Each property can throw out up to 85 pounds of the grass and leaves. “Any disposal exceeding the 85 pound allowance during this period will be the responsibility of the property owner at the applicable disposal rate,” the press release explains. LINKS TO LEARN MORE Watch the meeting Meeting agenda QUICK NOTE: We’d released the Bar Harbor Leaf information as a brief, but wanted to make sure that people saw it, so we’ve included it here, too. HELP SUPPORT THE BAR HARBOR STORY When we started The Bar Harbor Story, we didn’t know if anyone would read it. But you showed up. You shared. You sent tips. Now—over 400,000 views every month later—it’s clear: people here care about their community and each other. We’ve kept everything free because news should never be out of reach, but every one of our stories takes time to write, and your support keeps The Bar Harbor Story going. If you value our work, please consider a paid subscription, a founding membership, or a sponsorship. It truly helps us cover one more meeting, tell one more story, shine one more light. Even $5 a month makes a difference. Click here to become a one-time supporter now. Thank you so much for being here. Founding member information can be found here. Have questions about sponsorships? Just send Shaun an email at sfarrar86@gmail.com, he’d love to hear from you. Subscribe Share Bar Harbor Story Share Leave a comment

Jul 11 • 4:22 PM EDT • Entertainment • barharborstory.substack.com

Not too late for Rimmon Heights Block Party entertainment sponsorship

The annual Rimmon Heights Block Party is coming soon, but there is still time to specifically sponsor some of this year’s main entertainers.

Jul 10 • 11:07 AM EDT • Entertainment • manchester.inklink.news

Google laid him off a month after hiring him; he was on an H-1B visa

Gu Yichen was on an H-1B visa when he got laid off. He had 60 days to find a job, get sponsorship transferred, and start working.

Jul 9 • 12:03 AM EDT • Business • businessinsider.com

Women’s sports is booming. The LPGA is finally figuring out how to be a part of it

The new commissioner has reinvigorated players, secured landmark sponsorship deals and has pieces in place to revamp the LPGA’s schedule.

Jul 8 • 6:00 AM EDT • Sports • nytimes.com

Small businesses supported by BMO Bank find big success at Summerfest

Summerfest offers a big stage for local businesses to grow through a unique BMO Bank sponsorship program.

Jul 3 • 10:32 AM EDT • Business • jsonline.com

Wilton Manors business group steps up support for LGBTQ community

As Pride Month came to a close, many community leaders pointed to corporations, saying a growing number have pulled their sponsorships from Pride events amid the current political climate.

Jul 1 • 6:29 PM EDT • Business • local10.com

The new Pac-12 Conference officially launches with the addition of seven full-time members

July 1, 2026 — Today, seven new full-time member institutions officially join the Pac-12 Conference, including Boise State, Colorado State, Fresno State, Gonzaga, San Diego State, Texas State and Utah State. With the additions, the new Pac-12 features nine full-time members and is set to compete in its first season with the 2026-27 campaign. The league also officially welcomed 12 new affiliate members today across five Olympic sports, including baseball (Dallas Baptist), men’s soccer (Cal Baptist, Cal Poly, UC Riverside, UC San Diego), women’s gymnastics (Southern Utah), women’s swimming (Cal Baptist) and wrestling (Air Force, Northern Colorado, North Dakota State, Northern Illinois, South Dakota State). In addition to official member admissions and the launch of the new Pac-12, and amid celebrations across new member communities, the league also made a series of other announcements related to its basketball tournaments, its official sports sponsorship and championships and a special edition content series in promotion of its first football season.

Jul 1 • 3:30 AM EDT • Sports • pac-12.com

Wisconsin Badgers to add Culver's logo to uniforms for football, 2 other sports

The Culver's logo will be on Wisconsin's football, men's basketball and men's hockey jerseys as part of an expanded sponsorship deal.

Jun 30 • 8:30 AM EDT • Sports • jsonline.com

How the Chicago Bulls retooled their sponsorship business to meet CMO data demands

As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.

Jun 30 • 12:01 AM EDT • Business • digiday.com

UND Athletics, Midco Sports extend broadcast and sponsorship partnership

GRAND FORKS, N.D. -- The University of North Dakota alongside Midco Sports announced on Thursday, June 18 the renewal of their Television and Multimedia Production and Broadcast Agreement, continuing a long-standing partnership that delivers high-quality coverage of UND Athletics to viewers across the country.

Jun 18 • 10:01 AM EDT • Sports • fightinghawks.com

Kansas City Athletics Partners with Playfly Sports on Sponsorship and Ticketing

NEW YORK, NY/KANSAS CITY, MO (June 16, 2026) Kansas City Athletics officially announced a four-year partnership with Playfly Sports, the sports industry's le...

Jun 16 • 7:30 AM EDT • Sports • kcroos.com

Newcastle agree £60million front-of-shirt sponsorship deal with KNOX: Why is it significant?

The South African sports drinks company have already committed to being the club's training ground and training-kit sleeve sponsor.

Jun 15 • 11:40 AM EDT • Sports • nytimes.com

What Brands Get Wrong About Sports Sponsorships—and How to Get Them Right

Companies spend billions sponsoring major sporting events, yet many still evaluate success primarily through exposure metrics such as logo visibility and immediate brand recall. New research suggests those measures increasingly misrepresent sponsorship effectiveness because consumers form long-lasting, overlapping associations among brands, events, and competitors within crowded sponsorship ecosystems. Brands generate more enduring value when they focus less on visibility and more on authentic participation, distinctive experiences, and emotional engagement that strengthen trust and meaningful long-term recall.

Jun 10 • 8:05 AM EDT • Sports • hbr.org

From Classroom to Racetrack: How Charlie Baur is Building a Motorsports Career in a Business Discipline

Charlie Baur can trace his racing story back to a Christmas morning in Michigan — the kind that starts with snow on the ground and ends with a throttle in a kid’s hands. “I remember being 3 years old and then for Christmas that year, my parents had gotten me a 120 cc snowmobile,” Baur said. Long before sprint cars, he was a Michigan kid on snowmobiles, dirt bikes, four-wheelers and jet skis — and a regular at car shows and races with his family. Photo courtesy of Charlie Baur That early exposure became a calling. At 12, he sat in a sprint car for the first time and knew he’d found the next chapter. He started in quarter midgets, moved to go-karts, and the day before he turned 16 — one day shy of the minimum age required by track insurance — he made his first sprint car start after convincing officials to let him race. Five years later, Baur is still pushing forward, now racing sprint cars on both pavement and dirt while pursuing an automotive business education at Northwood University — with a clear-eyed understanding that motorsports encompasses more than what happens under the lights on Saturday night. “It’s a business,” said Charlie, a 20-year-old who calls Fenton, Michigan, home when he’s not at a racetrack or at Northwood’s residential campus in Midland, Michigan. Photo courtesy of Charlie Baur Racing is the product — but preparation is the job To the average fan, race day begins around dinner time. For a team, race day can be a 12-hour shift — plus the work that came before it. And Baur’s racing operation is a family affair. “The team is my parents and myself,” he said, explaining they own the cars, maintain equipment and manage the business side — from sponsor relations to budgeting. On race weekends, the core group includes Baur and his parents (Eric and Stefanie), plus a couple of additional hands (Alex Photiou and Robert Flannigan) who help with the intensity and pace of trackside work. That structure has shaped how he thinks about efficiency and professionalism. “We’ve always kind of had the mentality of we’re never working on the car for maintenance at the track,” he said. “Our goal is to do as little work as possible to the car because it should be ready when that car rolls out of the trailer to go racing.” That mindset shows up in routines: bolt checks, tire procedures, safety equipment and a repeatable process designed to limit errors. “Once I fire the car up and put my helmet on, that’s when it’s go time,” he said. “You can plan as much as possible for how the race is going to play out, but until you take the green flag … you don’t know how it’s going to go.” Photo courtesy of Charlie Baur First-generation driver, student of the game In racing, “first-generation” matters — and Baur wears that label with pride. “A lot of the drivers are third or fourth generation,” he said. “My family has never been in motorsports. So for me, we’ve always looked at it as we’re new to it and we want to be as different as possible. From a marketing standpoint, it helps us stand out.” It also pushes him to seek out mentors — especially veteran drivers who have seen every scenario, solved every problem and won in multiple eras. Baur credits accomplished driver Jason Blonde, a 10-time champion, for becoming his driver coach and helping him develop as a competitor. “To me, learning from Jason helps me because he has had lots of success and knows what to do,” Baur said. “You have to humble yourself and say, ‘I don’t know what to do; can you help me out?’” That willingness to learn extends off the track, too. Baur says one of his biggest challenges is not a mechanical limitation, but credibility. “It’s my age,” he said. “Some people won’t take me seriously because I’m so young. Even though … I do know what we’re talking about and have a general idea.” His answer has been to out-prepare, out-communicate and treat the operation like a real enterprise — because it is. Photo courtesy of Charlie Baur Northwood’s role: Turning passion into a plan Baur is majoring in automotive aftermarket management and pursuing an accelerated path that pairs undergraduate study with graduate work. He’s also exploring how to align his studies with motorsports-focused coursework as Northwood advances related programs and pathways. He sees the value clearly: motorsports needs business-literate professionals who understand budgets, sponsorship, marketing, operations and long-term strategy — and who can translate between the language of the shop and the language of the boardroom. That’s why his Northwood experience isn’t limited to the classroom. He has been involved with the Northwood University International Auto Show and serves as motorsports chair — a leadership role that demands outreach, contracts, coordination and a steady professional demeanor. “There’s so much outside work that makes the auto show successful that people don’t realize,” he said. “And it is truly student led.” He’s also participated in industry experiences through Northwood at major events such as AAPEX, SEMA and PRI, along with other automotive networking events — opportunities he describes as a fast track to understanding how business really gets done. “You learn a lot in the classroom,” he said. “But if you learn it and you can’t apply it to the real world, it loses its value. Or if you learn it and can apply it, but you don’t know anyone, it is still of no value.” In his words, Northwood helps him win because it “gives me the tools to succeed” — including flexibility and faculty support as he balances travel and racing commitments with academics. Photo courtesy of Charlie Baur Racing as an ecosystem — and a talent gap waiting to be filled Baur is blunt about what he sees across the motorsports world: a deep bench of experienced professionals, and not enough young talent entering the pipeline. “I go to car shows, I go to these different events, and typically … the average age is between 45 to 55,” he said. “There’s not a lot of young people going into the motorsports world.” That reality reinforces Northwood’s communications focus: positioning motorsports not as a narrow lane, but as a wide ecosystem of business careers — sponsorship, logistics, data, media, leadership, hospitality and innovation — with real demand for prepared graduates. It also shapes how Baur talks to younger students who love racing but aren’t sure what their future looks like. “If you have a passion for motorsports, there’s gonna be a spot for you somewhere,” he said, emphasizing that driving is only one of many career paths — and that local tracks and hands-on experience are often the best first step. But if someone is interested in driving as a career path, it will take a team to make that happen. Baur’s team includes Stahl’s Motors and Music Experience, Rhino Racing, Randy Wise Buick GMC Chevrolet, Western Michigan Fleet Parts, Mother’s Polish, Schaeffer’s Oil, Hepfner Racing Products, Ameriguard Storage Centers, Justice Brothers, Race 1 Wraps, TBM Brakes, Behind Your Design, CharlieBaur.com and Northwood University. “There are so many people who invest not only in myself but in my race team and who believe in us to succeed,” he added. Pictured: Charlie Bauer’s sprint race car. Looking ahead: A headline worth chasing Ask Baur to imagine 2035, and he’ll give you two answers — one dream, one blueprint. “In a perfect world,” he said, “winning the Indy 500.” Realistically, he wants to build a life where business ownership and racing reinforce each other and where he can pay forward the help he has received by mentoring younger drivers, especially those trying to break into motorsports without a family legacy. “When I retire from full-time racing, I want to be able to provide the same opportunities that were presented to myself to the next generation of drivers,” Baur said. “I know how difficult it is to get your foot in the door.” For now, the focus is simple: keep building the operation, keep learning the business, and keep showing up prepared — because in sprint car racing, as in life, process matters. And once the helmet goes on? “It’s go time,” Baur said. Photo courtesy of Charlie Baur Learn more Students interested in motorsports careers — whether in competition, team operations, marketing, finance, sponsorship, data, or management — can explore opportunities through Northwood University’s Center for Automotive and Mobility Studies. For Charlie Baur’s latest motorsports adventures, follow Charlie_Baur and Charlie Baur Racing on social media. To learn more about Northwood’s Bachelor of Business Administration in Automotive and Mobility Studies and motorsports management concentration, visit www.northwood.edu/programs/automotive-mobility-studies/. Photo courtesy of Charlie Baur Pictured: Charlie Baur at Butler Motor Speedway on May 31, 2026. Share this page

Jun 9 • 8:30 AM EDT • Business • northwood.edu

Corporate Support for Pride Makes a Quiet, Cautious Comeback

LGBTQ groups claw back business sponsorships after anti-DEI retreat.

Jun 8 • 8:00 AM EDT • Business • bloomberg.com

Joey D’Urso on the politics stitched into soccer shirts

Ahead of the World Cup, the author of “More Than a Shirt” explains how power, money and history shape what teams wear — from club sponsorships to national kits.

Jun 6 • 6:00 AM EDT • Politics • reuters.com

Wake schools hire a company to make sports sponsorship deals. Can it get much?

The Wake County school system will be guaranteed at least $100,000 a year from the agreement with National Amateur Sports.

Jun 3 • 7:36 AM EDT • Sports • newsobserver.com

Deloitte's CMO shares tips for creating successful sports sponsorships

Deloitte's Scott Mager shared his thoughts on evolving CMO roles, AI, sports sponsorships, and tech to enhance branding and client engagement.

Jun 1 • 11:31 AM EDT • Sports • businessinsider.com

City of Newport, Newport Business Council to host the Monmouth History Bar Crawl June 5

The City of Newport along with the Newport Business Council will host the Monmouth History Crawl on Thursday, June 5 starting at 4:30 p.m. The event is run by City of Newport and Newport Business Council volunteers and researchers, with a sponsorship from the East Row Historic Foundation. The City has also worked with the...

May 25 • 12:40 AM EDT • Business • nkytribune.com

College sports have a cash problem. Guns N’ Roses, Savannah Bananas could be part of the solution

University athletics departments are searching everywhere for additional money — from stadiums to trophy cases to sponsorships — as they grapple with rising costs.

May 24 • 5:00 AM EDT • Sports • wral.com

AEW announces Double or Nothing ‘hydration partner’ sponsorship

AEW has announced a new partnership ahead of this weekend’s Double or Nothing pay-per-view in New York City.

May 22 • 3:15 PM EDT • Technology • f4wonline.com

West Texas A&M Partners with PlayFly Sports on Sponsorship and Ticketing

West Texas A&M today announced a five-year partnership with Playfly Sports, the sports industry's leading revenue maximization company for its ticketing and sponsorship sales across all sports.

May 20 • 8:00 AM EDT • Sports • gobuffsgo.com

The Sugar Bowl and LHSAA announce new sponsorship deal. What ended the old one?

All LHSAA championships for the next six years will include the Sugar Bowl branding after the announcement of a sponsorship agreement that will run through the 2031-32 academic year.

May 18 • 4:51 PM EDT • Sports • nola.com

Oak View Group's Impact On The PWHL Continues To Grow

With PWHL expansion to Oak View Group operated venues in Seattle, and now Hamilton, as well as their league-wide partnership for sponsorship and partnerships, the two organizations continue to strengthen their bond.

May 16 • 12:12 PM EDT • Sports • sports.yahoo.com

Basketball gets more beer money, while tennis and other small college sports worry over their future

Basketball got the beer money. Many smaller sports around the NCAA are still looking for a lifeline. The expansion of March Madness and the $300 million in extra revenue that comes with it through opening sponsorships to beer, wine and liquor companies offered a brief reprieve from the steady drip of headlines that underscore big-picture problems confronting college sports in an era of tightening budgets and revenue sharing with athletes.

May 8 • 5:26 PM EDT • Sports • sports.yahoo.com

Ironmouse Cancels Gacha Game Sponsorship Over 'Blatant' GenAI Use

The team behind the newly released open-world gacha game apparently promised the VTuber that the AI slop would be removed before launch

May 6 • 12:25 PM EDT • Technology • kotaku.com

Ironmouse claims Neverness to Everness lied to her about AI use and cancels sponsorship

VTuber Ironmouse has called out Neverness to Everness after the game was hit with accusations of using AI-generated content.

May 6 • 7:30 AM EDT • Technology • dexerto.com

The Long and Short of Sports Sponsorship

How to make every sponsorship dollar work harder, before, during, and after the final whistle.

May 5 • 9:00 AM EDT • Sports • ipsos.com

College sports sponsorships are quietly shaping what fans buy

44% of college sports fans say sponsorships favorably influence their purchase decisions, according to February data from Big Chalk.

Apr 30 • 12:00 AM EDT • Sports • emarketer.com

Kraft Heinz CMO revamps sponsorship strategy around memorable stunts

Kraft Heinz North America CMO Todd Kaplan lifted the lid on why he's ditching simple "logo slaps" for content designed to be shared.

Apr 29 • 7:40 AM EDT • Business • businessinsider.com

The Health Plan continues connection with Tough As Nails Urban Challenge

Jeff Knight, CEO of The Health Plan, said his company’s sponsorship of the Tough As Nails Urban Challenge – a highlight of the Ogden Newspapers Wellness Weekend presented by WVU Medicine – is an easy and fitting connection. “It has shared values with what The Health Plan stands for – a healthy lifestyle, wellness and […]

Apr 26 • 8:00 PM EDT • Health • weirtondailytimes.com

The Health Plan continues connection with Tough As Nails Urban Challenge

Jeff Knight, CEO of The Health Plan, said his company’s sponsorship of the Tough As Nails Urban Challenge – a highlight of the Ogden Newspapers Wellness Weekend presented by WVU Medicine – is an easy and fitting connection. “It has shared values with what The Health Plan stands for – a healthy lifestyle, wellness and […]

Apr 26 • 8:00 PM EDT • Health • timesleaderonline.com

Atrium Health doubles down on Carolina Panthers partnership with new naming rights deal

Atrium Health and the NFL Carolina Panthers have reached a long-term extension of the health-care system’s sponsorship that adds naming rights to an indoor practice facility now under construction near Bank of America Stadium.

Apr 16 • 11:15 PM EDT • Health • sports.yahoo.com

TPG to Acquire Learfield, the Leading College Sports Media Sales and Technology Provider

Investment to support continued transformation of college sports and live entertainment through digital and physical sports IP, brand sponsorship, and fan engagement solutions DALLAS, SAN FRANCISCO & FORT WORTH, TEXAS – TPG, a leading global alternative asset management firm, today announced the signing of a definitive agreement to acquire Learfield, the nation’s leading media and […]

Apr 14 • 7:31 AM EDT • Sports • cms.tpg.com

TPG to Acquire Learfield, the Leading College Sports Media Sales and Technology Provider

Investment to support continued transformation of college sports and live entertainment through digital and physical sports IP, brand sponsorship, and fan engagement solutions DALLAS, SAN FRANCISCO & FORT WORTH, TEXAS – April 14, 2026 – TPG, a leading global alternative asset management firm, today announced the signing of a definitive agreement to acquire Learfield, the […]

Apr 14 • 7:29 AM EDT • Sports • learfield.com

Highway ad sign costs double, pricing out Montana business owners

Sponsorship of businesses on Montana highway exit signs have doubled in cost, pricing out some small business owners.

Apr 9 • 8:46 PM EDT • Business • ktvq.com

How IBM’s Masters campaign marks a shift in its sports strategy

At the Masters this week, IBM is showing off a shift in its sports sponsorship strategy.

Apr 9 • 7:00 AM EDT • Sports • marketingbrew.com

Kanye West was booked as a festival headliner. Brands are now pulling their sponsorship

Pepsi and brewery company Diageo have withdrawn their sponsorship of the UK’s 2026 Wireless Festival after it was announced that Kanye West would headline the three-day event.

Apr 6 • 10:15 AM EDT • Entertainment • wqow.com

College sports sponsorship reaches 2 in 5 fans at the shelf, but the other half aren't buying it

44% of US college sports fans say sponsorship positively influences their purchase decisions, according to February data from Big Chalk.

Apr 3 • 12:00 AM EDT • Sports • emarketer.com

Wisconsin adds jersey patch sponsorship with UW Health for women’s sports

Wisconsin women’s basketball, volleyball, women’s hockey and softball will have a UW Health jersey patch on their uniforms starting in 2026-27.

Apr 2 • 8:23 AM EDT • Health • jsonline.com

Wisconsin adds jersey patch sponsorship with UW Health for women’s sports

Wisconsin women’s basketball, volleyball, women’s hockey and softball will have a UW Health jersey patch on their uniforms starting in 2026-27.

Apr 2 • 8:23 AM EDT • Sports • jsonline.com

Business sponsorships on KGOU - a win-win

KGOU has seen a surge in individual donations since losing federal funding. Business sponsorships are another way you can support public media...and boost your business.

Apr 2 • 12:11 AM EDT • Business • kgou.org

Robinhood distances sports sponsorships strategy from prediction markets

As Michael Jordan's 23XI Racing drives Robinhood-sponsored cars to the top of the NASCAR standings, fans can also use Robinhood's app to wager on race outcomes and other sporting events.

Apr 1 • 2:41 PM EDT • Sports • investmentnews.com

Slippery Rock extends with adidas, welcomes BSN SPORTS

Slippery Rock and adidas have announced an extension to their product and sponsorship agreement and The Rock Athletics Department has welcomed BSN SPORTS to be the exclusive supplier of uniforms, apparel, footwear, accessories and equipment.

Apr 1 • 7:30 AM EDT • Sports • rockathletics.com

LEIFRAS Co., Ltd. Signs Sponsorship Agreement with the Japan Sport Association (JSPO), Contributing to the Future of Sports

LEIFRAS Co., Ltd. (Nasdaq: LFS) (the "Company" or "Leifras"), a sports and social business company dedicated to youth sports and community engagement, today announced that it has signed a partnership agreement (the "Agreement") to participate, from April 2026, as an official partner in the Sports Active Partner Program hosted by the Japan Sport Association ("JSPO"), a public interest incorporated foundation that plays a central role in Japan's sports ecosystem. Through this collaboration, Leifra

Apr 1 • 12:00 AM EDT • Sports • finance.yahoo.com

Fighting Hawks Sports Partnerships to Launch Uniform Branding RFI on March 31

GRAND FORKS, N.D. – Fighting Hawks Sports Partnerships (FHSP), the sponsorship arm for University of North Dakota Athletics and the Ralph Engelstad Arena, will distribute a Request for Information (RFI) beginning Tuesday, March 31, as it explores potential uniform and apparel branding partnerships across UND Athletics programs.

Mar 31 • 11:01 AM EDT • Sports • fightinghawks.com

Foundation Gaming & Entertainment Announces Sponsorship of New MPB Original Series “Southern Dish”

Foundation Gaming & Entertainment, a Mississippi-based hospitality and gaming company, is pleased to announce its sponsorship of Mississippi Public Broadcast...

Mar 30 • 10:35 AM EDT • Entertainment • businesswire.com

Foundation Gaming & Entertainment Announces Sponsorship of New MPB Original Series "Southern Dish"

GULFPORT, Miss., March 30, 2026--Foundation Gaming & Entertainment, a Mississippi-based hospitality and gaming company, is pleased to announce its sponsorship of Mississippi Public Broadcasting’s (MPB) latest original series, "Southern Dish." The program is set to premiere statewide on April 2 at 7 p.m.

Mar 30 • 10:35 AM EDT • Entertainment • finance.yahoo.com

Markiplier to Microdramas: The Ankler x NAB Show’s Future of Entertainment

Share Subscribe Vegas, baby! The Ankler is heading back to NAB Show for a second year in a row — and doubling down on conversations with the smartest people in the industry. From April 18–22, we’re partnering again with the industry’s biggest media and tech gathering to break down the Business of Media and Entertainment as it’s actually evolving: faster, riskier and increasingly driven by new formats, new audiences and new power players. This curated series will bring together top creators, executives and innovators to tackle the forces reshaping the industry — from the AI disruption of Hollywood’s creative ecosystem to the rise of the creator economy, shifting audience behavior and the changing economics of production. We’ll be rolling out more programming in the coming weeks — including top speakers from leading AI studios, prediction markets and beyond — so keep an eye on the Business of Media and Entertainment hub. But first up, we’re announcing two panels about what’s actually working in Hollywood: The Scary-Smart Business of Horror A good scare has become one of the entertainment economy’s most reliable engines. With disciplined budgets, built-in fandoms and global box office upside, horror consistently outperforms. From theatrical releases to streaming-first originals and creator-driven IP, the genre is artistically flexible and financially durable — and one of the last truly communal experiences for Gen Z and Gen Alpha audiences. Join YouTube creator Mark Fischbach, aka Markiplier, whose independent feature Iron Lung earned more than $50 million at the global box office, Atomic Monster president Michael Clear and screenwriter Akela Cooper (M3GAN, Malignant) for a conversation moderated by Like & Subscribe’s Natalie Jarvey about why horror travels so effectively across platforms and borders, how studios and independents are building sustainable genre pipelines and why the next wave of breakout franchises may emerge from unexpected sources. Inside the Microdrama Boom Short-form serialized storytelling is having a major moment. Microdramas, social-native series and creator-led narratives are capturing massive audiences with low-cost, rapid production cycles and direct-to-fan distribution. What was once dismissed as niche or experimental is now attracting major platform investment. Moderated by Jarvey, this panel of microdrama creators and executives — including one of the format’s top stars and producers, Kasey Esser, and Dhar Mann Studios’ head of vertical content, Erin McFarlane — examines how format innovation, fandom dynamics and algorithmic discovery are reshaping the economics of scripted storytelling and what traditional studios can learn from these agile models. For sponsorship opportunities, contact Lynne@theankler.com Share

Mar 19 • 6:34 PM EDT • Entertainment • theankler.com

Tyson Foods Strengthens Razorback Partnership with Landmark Athletics Sponsorship of All Varsity Sports

Tyson Foods and the University of Arkansas Department of Intercollegiate Athletics announced today an expanded partnership, introducing one of the first ever jersey patch sponsorships and creating one of the most visible brand integrations in college sports.

Mar 4 • 8:58 AM EST • Sports • arkansasrazorbacks.com