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Steelers rookie Germie Bernard nominated for NFL award
Pittsburgh Steelers rookie wide receiver Germie Bernard was nominated for the FedEx Air & Ground Player of the Week for his historic performance in Sunday’s overtime win over the Tampa Bay Buccaneers.
Opinion: Brazil’s election offers insight into our next political cycle
Oct. 25 is rapidly approaching, and with that date comes one of the most important global events of the year. This Sunday, Brazilian voters will go to the polls to determine who will lead South America’s largest economy. While it may be a continent away, this election will prove pivotal for the globe, and its...
The Loop Minneapolis closing after 20 years in business
Officials with The Loop Minneapolis confirmed on social media they are closing. Their final day of business will be Sunday, Nov. 29.
University of Lynchburg to host free pediatric health fair on Oct. 25
Families are invited to the University of Lynchburg’s Pediatric Health Fair on Sunday, Oct. 25, from noon to 4 p.m. at the University of Lynchburg Pavilion, which is located behind the Brewer and Rainsford townhouses.
Oso Ighodaro exits Suns opener with injury
Phoenix Suns center Oso Ighodaro exited the team's season opener against the Portland Trail Blazers with an apparent right hip injury Wednesday.
'Hamilton' dance workshop celebrates importance of art in politics
On Sunday, the Rutgers Democracy Lab and Livingston Theatre Company hosted "Hamilton: Arts, Democracy & Dance" to commemorate the 250th anniversary of the United States as well as the Eagleton Institute of Politics' 70th anniversary. Held at the College Avenue Student Center, this event was an opportunity to showcase the intersection of arts and democracy, to discuss this serendipitous connection and to learn some choreography from the Broadway hit musical.
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Bucs K McLaughlin Makes NFL History in Week 6 Loss
The Tampa Bay Buccaneers have enjoyed some consistent placekicking from Chase McLaughlin since signing the journeyman back in 2023. On Sunday, he etched his name further in the all-time NFL record books.
Samsung is releasing a new foldable next week, and it just leaked
Samsung has a bunch of new foldables in store for next year, but also one more coming out this year,...
Celebrating Scholars for Mental Health
SUNY Chancellor John B. King Jr. today celebrated five Scholars for Mental Health who have demonstrated leadership and a steadfast commitment to bolstering the mental health field. Through funding...
Vikes Views: Who Ya Got? Indianapolis Colts at Minnesota Vikings
The Indianapolis Colts head to US Bank Stadium to face the Minnesota Vikings on Sunday. The Vikings are looking healthy coming off a bye and will be excited to continue their undefeated start. The Colts are coming in a little more beat up and they’re having a rough start to the season. Series Record: 9-18-1 […]
Xbox reportedly planning three more rounds of layoffs, with the first wave coming as early as this month
Xbox is said to be laying off some employees this month, with two more waves planned for the near future.
Ava Max, Stephani Parker highlight Sunday’s gameday entertainment
Multi-platinum singer-songwriter Ava Max will perform at halftime while Stephani Parker will perform the National Anthem.
Digital Science Helps Japanese Medical Affairs Researchers Demonstrate Their Impact
Digital Science joined forces with Sunmedia, a scholarly information company in Tokyo, to help medical affairs teams across Japan understand their research impact.
Green Bay Packers: 3 takeaways as Packers beat Cowboys
The Dallas Cowboys did not score against the Green Bay Packers until 9:19 remained in the third quarter Sunday night at Lambeau Field. Green Bay won 23-13 for its third straight victory and moved to 4-2. Jordan Love threw for 276 yards and a touchdown and ran for another. 1. Two interceptions became 10 Green [...]
The subtle ways a lack of vitamin D affects you
As winter approaches in the northern hemisphere and the days get darker, our bodies are suffering more than we realise. We need sunlight on our skin to produce the vital vitamin D, which is important for bone and muscle health and immune function, but there’s just not enough strength in the sun at this time of year to do it.
Former Ohio State standout emerging as potential NFL rookie starter
Former Ohio State cornerback Davison Igbinosun is earning high praise from the Buffalo Bills coaching staff after his recent play.
Trump says he called Google to rename Atlantic Ocean
President Donald Trump continues to raise renaming various bodies of water to include “America.” While at a rally in South Carolina, he said he called Google CEO Sundar Pichai to rename the Atlantic Ocean because they were “really great with the lake,” referencing when Google Maps relabelled the Gulf of Mexico to “Gulf of America.”
Bam Knight has big day in Arizona Cardinals win over Rams
Bam Knight had a big game for the Cardinals on Sunday.
Lions Pass Rush Must Make Jordan Love Uncomfortable Sunday
A Lions insider says Green Bay hunts big plays more than anyone, and Detroit's answer starts up front. #OnePride
Packers Coach Addresses Potential Offensive Line Change Involving Kevin Zeitler
Offensive coordinator Adam Stenavich said Tuesday that the Green Bay Packers will not change their offensive line “just to change,” with guard Kevin Zeitler closer to game shape and left guard Aaron Banks coming off what Stenavich called a good week of practice. Zeitler dressed for Sunday’s 23-13 win over the Dallas Cowboys so the [...]
Nature center hosts art show, rangeland science talk
Feather River Land Trust announces two events during October at its Sierra Valley Preserve Nature Center. "The Full Chase of Beauty," an art show with
DC council member wants temporary shutdown of business where National Guard was shot
A D.C. Council member has called for the temporary shutdown of a business where police said a National Guard member was shot late Sunday.
Simone Biles shares surprising detail in recent game-day outfit
Simone Biles wore the outfit for the Tennessee Titans and Indianapolis Colts Sunday matchup.
Samsung launches Certified Re-Newed Galaxy phones on Amazon starting at $489
Samsung is bringing its Certified Re-Newed Galaxy S24 and S25 flagship phones with new batteries and a warranty to Amazon starting at $489.
Phoenix Suns season preview: Opening schedule, win projection and what to know for 2026-27
Samsung Galaxy Z Flip 8 Review: Iteration Overshadowed By Innovation
Samsung's Galaxy Z Flip 8 might be the best clamshell foldable smartphone on the market for the money, but it's just not much of an upgrade over the Z Flip 7.
Galaxy S27 Pro and S27 Ultra batteries seen for the first time
Samsung is expected to launch the Galaxy S27 series early next year. Ahead of the launch, the company has received safety clearance for the batteries inside the
U2 to headline NFL’s first Thanksgiving Eve gameday
U2 performs at Suncorp Stadium on November 12, 2019 in Brisbane, Australia. (Photo by Chris Hyde/Getty Images)
I Bought This Low-Mileage Jeep Grand Cherokee For Only $1,700 After Realizing My 'Holy Grail' Project Is Doomed
“David, can you please fix the garage?” my wife Elise asked me on Sunday. “You barely have any time to do house stuff, and today you’re free.” She’s right about the first part — The Autopian really does take up all of my time, and the garage does need to be fixed — but she […]
Scary Business Trick or Treat set for Sunday in Crestline
CRESTLINE – The Crestline Community Development Team (CCDT) is hosting Scary Business Trick or Treat from 4 to 5 p.m. Sunday, Oct. 25 in downtown Crestline. The costume contest will take place at 5:15 p.m. on the patio at The Hub. Contest age groups are 0-2, 3-5, 6-10, 11-13, and family/group. “Downtown is always full […]
Nintendo Switch 2 Gets Its First Software-Only Jailbreak, With Help From OpenAI Codex
Sammy Hajhamid, a security researcher who goes by pepsipu online, has released ns2jb, a software-only jailbreak for the Nintendo Switch 2 that runs on the latest 23.0.1 firmware. To show it off, Hajhamid modded Mario Kart World, a Switch 2 exclusive, and also dropped Peter Griffin, Hatsune Miku,...
NFL fans blast officials for making Sunday Night Football “unwatchable”
NFL fans questioned a controversial roughing-the-passer penalty during the Packers' 23-13 win over the Cowboys on Sunday Night Football. The call erased a potential interception and reignited debate over officiating consistency, player safety and the impact of penalties on the game's flow.
Críticas: On bikes and politics
In college, I rode my bike everywhere I went. It was this slick yellow roadster with checkered flag rim tape. I called it el italiano. I’d take it to
Samsung Has Already Found the Next Way to Unfold a Phone
A leaker claims that the long-awaited Galaxy Z Slide is finally upon us.
Samsung confirms a list of Galaxy phones and tablets getting Android 17 updates
Samsung has confirmed a list of Galaxy devices that are set to get its Android 17-based One UI 9 update...
MTSU named to Billboard’s list of top music business schools for 12th straight year
Middle Tennessee State University’s Department of Recording Industry has been named among Billboard’s top music business schools for the 12th consecutive year, continuing a tradition of preparing students for careers across the music industry.
Star-studded entertainment announcements feature Frankie Moreno, the Eagles, Alanis Morissette and Jim Gaffigan
Frankie Moreno, Alanis Morissette, Train, the Eagles and other acts announced Las Vegas shows Monday and Tuesday, with dates running from New Year’s Day into November 2027. Most tickets go on sale at 10 a.m. Friday …
Bucs K McLaughlin Makes NFL History in Week 6 Loss
The Tampa Bay Buccaneers have enjoyed some consistent placekicking from Chase McLaughlin since signing the journeyman back in 2023. On Sunday, he etched his name further in the all-time NFL record books.
Dayton defense contractor Mile 2 names new ‘C’-level executives
Mile 2, a growing defense contractor in downtown Dayton, has appointed Matt Phaneuf as COO and Kyle Garza as its first CTO to enhance delivery of mission-focused solutions for the Department of Defense and national security clients, leveraging their combined 30 years of industry experience.
Christian Horner reveals Red Bull talks with Lewis Hamilton management before telling Mercedes' Niki Lauda to sign British driver
Christian Horner joins Simon Lazenby on the latest episode of Sky Sports The F1 Show Podcast to reveal all on Red Bull talks with Lewis Hamilton before the latter joined Mercedes and his thoughts on Kimi Antonelli, who could become world champion this Sunday at the United States GP
Pulitzer Prize-winning science author to give lecture at SUNY Plattsburgh
PLATTSBURGH — New Yorker Magazine staff writer and science reporter Elizabeth Kolbert will be on the SUNY Plattsburgh campus for a discussion on how her Pulitzer Prize-winning book, “The Sixth
Kroger pledges to cut grocery prices by $5B by 2029
Kroger shoppers could soon see lower prices at checkout as the grocery giant’s new CEO looks to cut costs.
Sunderland Have Issues, But They Are Fixable
All is not well on Wearside, but with three key games to come, the Lads need to get themselves back on track.
Foldables are about to get huge
iPhone Duo demand meets a long delivery queue, giving Samsung's Galaxy Z Fold 8 an opening. Plus the latest Google and Android news.
Suns Fall Flat in Humiliating Opening Loss to Trail Blazers
Phoenix's 2026-27 season opener didn't go the way anyone would have hoped for.
New Quincy business brings recreation supplies, ammunition closer to home
For outdoor enthusiasts in Plumas County, finding the right gear for a day of fishing, a weekend in the backcountry or a hunting trip can sometimes mean a
'The Simpsons' resurrects Apu after nearly a decade of silence
The Halloween-themed episodes of “The Simpsons” have always been a treat of spooky stand-alone storylines. On Sunday, the show surprised viewers with the resurrection of Apu. The beloved Indian Kwik-E-Mart
Giants Part Ways With Najee Harris After Sunday's Comments
The New York Giants are releasing running back Najee Harris.
Grading Phoenix Suns' Decision To Extend Oso Ighodaro's Contract
Phoenix secures a versatile defensive anchor by locking down the Marquette alum with a high-value extension, betting on his elite rim protection and playmaking to solidify their future.
What is going on at 'chaotic' Newcastle?
Will the alarm bells be ringing at Newcastle United if they lose to struggling Crystal Palace on Sunday?
A massive asteroid slammed into the North Sea and unleashed a 330-foot tsunami
A decades-long mystery beneath the North Sea has finally been solved. Scientists have confirmed that the Silverpit Crater, buried 700 meters below the seabed, was created when a 160-meter-wide asteroid struck Earth roughly 43 to 46 million years ago. The violent collision blasted a towering curtain of rock and water 1.5 kilometers into the air and triggered a tsunami more than 100 meters high.
Eagles-Commanders Week 8 game will NOT be flexed out of Sunday night
For better or for worse, you’ve gotta stay up late to watch the Birds next weekend.
‘Klara and the Sun’ review: Film adaptation lacks novel’s poignancy
Maybe some books just shouldn’t become movies. Kazuo Ishiguro’s bestselling 2021 novel “Klara and the Sun” was a work of rare poignancy — though not rare for Ishiguro, whose elegant
Google CEO Admits Cloud Business Is Sacrificing Revenue to Win AI Race
Alphabet Inc. (NASDAQ:GOOGL) CEO Sundar Pichai says Google is giving up potential Cloud revenue to prioritize AI research, even as customers struggle to secure computing capacity. Google Cloud revenue surged 82% to $24.8 billion in the second quarter, while its...
Green Bay Packers: Matt LaFleur on the safety trio and Evan Williams’ interception
Green Bay Packers coach Matt LaFleur said Monday he would put safeties Xavier McKinney, Javon Bullard and Evan Williams “up against anybody in the league” after the trio helped hold the Dallas Cowboys to 13 points. Williams intercepted Dak Prescott in the second quarter of Green Bay’s 23-13 win Sunday night. Bullard broke up three [...]
‘Klara and the Sun’ review: Film adaptation lacks novel’s poignancy
The film adaptation never quite finds the delicacy of Kazuo Ishiguro’s bestselling novel, writes Moira Macdonald.
Digital Science and Sunmedia Partner to Bring Research Impact Reporting to Japan's Medical Affairs Teams
Digital Science today announced a partnership with Sunmedia to help medical affairs teams across Japan understand the impact of their research.
Detroit Lions Announce Two Roster Moves Ahead of Packers Showdown
The Detroit Lions have signed Aidan Keanaaina to their practice squad and released Chris Smith ahead of Sunday's game against the Packers.
Take a look inside Binghamton’s new mental health crisis center
Step inside the new Binghamton crisis center designed to provide a sanctuary for people experiencing a mental health crisis
Overlooked: Black Women’s Heart Health
Rhonda Poe has always held a job. From Church’s Chicken to more than a decade in the jewelry industry to working as a script supervisor in the film industry, her daughter, Lily Poe, describes her as a hardworking and determined woman. That all changed on Super Bowl Sunday, February 9, 2025, in New Orleans. Rhonda...
Packers DC Jonathan Gannon Braces for Petzing’s Lions Offense
Jonathan Gannon coached Drew Petzing in Arizona for three years. Sunday he has to stop him. #OnePride
Exiled Vikings QB Named Starter Once Again
The Giants have made their call at quarterback for Sunday, and a familiar name for Minnesota Vikings fans is getting another chance.
Research report: Digital Science and Sunmedia partner to bring research impact reporting to Japan’s medical affairs teams
Sunmedia will use Dimensions and Altmetric data in customized reports intended to assess attention, sentiment and real-world connections for Japanese medical affairs teams.
Idaho’s health agency director to step down by end of year
Idaho Department of Health and Welfare Director Juliet Charron said she’d be stepping back to provide more support to her family.
Regional Entertainment Calendar
Upcoming entertainment events scheduled within a 250-mile radius of Mountain Home include: Wednesday, Oct. 22-Sunday, Oct. 25 Dirty Dancing: The Musical, Walton Arts Center, 495 W. Dickson St., Fayetteville. Tickets: […]
Suns-Trail Blazers Injury Report: Pair of Key Players Headline
Wednesday's injury report yields interesting conversations across both teams.
Alaska Science Forum: Moving beyond Alaska Grown
Although I am a lover of Fairbanks, I am not particularly in love with mid-October Fairbanks. Fall’s yellow, shimmering leaves are now browning and dissolving underfoot, and my garden is crisped with old tomato vines and a few intrepid kale leaves, still reaching for the weakening sun.
5 Cheaper OLED TVs To Buy Instead Of The Samsung S95H
While the Samsung S95H is an excellent OLED TV, it can get pricey, depending on the size you pick. Here are some affordable alternatives from other brands.
'Klara and the Sun' review: Jenna Ortega fans, respectfully look away
Taika Waititi delivers one of the worst movies of the year.
Florida's manufacturing ambitions take flight as aerospace, medtech giants fuel Sunshine State's economic push
Florida is moving beyond tourism as aerospace and medtech giants drive an manufacturing boom aimed at securing a top-10 global economic ranking by 2030.
It's official: Samsung's next foldable phone is coming soon
Samsung has already launched three foldable phones in 2026, but the company has confirmed that one more device is coming next week.
Jackson museum to hold ribbon cutting
JACKSON — The Jackson Historical Society will hold a ribbon cutting Saturday at 10 a.m. for its Town Hall relocation, renovation and restoration project, with an open house from 10
‘The Simpsons’ revives Apu following years of controversy
Across 38 seasons of “The Simpsons,” the Halloween-themed “Treehouse of Horror” episodes have always been a treat of spooky stand-alone storylines. On Sunday, the show surprised viewers with a majo…
Sundar Pichai explains how AI agents help him run Google
Sundar Pichai's AI agents summarize internal discussions and monitor Google's compute usage, helping him keep up without having to read every update.
Sundar Pichai: Google’s Frontier Imperative, Compute Scarcity Dilemmas, Future AI Products and Businesses
Alphabet CEO Sundar Pichai has little patience for doubts about Google’s willingness or capacity to compete at the frontier of AI. His company’s latest Gemini 4 Argon model — long-promised and recently delivered — beats OpenAI and Anthropic’s latest public models on coding, math, science, and knowledge-work benchmarks and has placed Google’s AI back among the world’s best. Amid chatter that Google was fine with good-enough lightweight ‘Flash’ models, Pichai pushed back hard against any suggestion that company is limiting its research ambitions. “We won’t do it any other way,” he told me in a Big Technology Podcast interview recorded this week at Google’s Mountain View headquarters. Pursuing cutting-edge research is costly for Google, requiring compute and chips that otherwise could be sold at a high markup by its cloud business. But Pichai said allocating resources to frontier AI development is “ground zero” for Google. “Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development,” Pichai told me. In our conversation, we discussed Argon (which Pichai says processed three times as many tokens as Gemini 3 in the 72 hours after launch), AI’s role in developing better models, the AI interface of the future, competition with OpenAI, Google’s partnerships with Anthropic and Apple, data centers in space, and the nature of his optimism. You can read the full conversation, lightly edited for length and clarity, below, or listen to it on Apple Podcasts, Spotify, YouTube, or your podcast app of choice. Alex Kantrowitz: Google is back at the frontier with Gemini 4 Argon, which beats OpenAI’s and Anthropic’s public models on benchmarks spanning coding, math, science, and knowledge work. The conventional wisdom was that Google had given up on the frontier to focus on fast, good-enough models for its products. That was wrong? Sundar Pichai: Very wrong. Look, we are so committed to being at the frontier. It’s in our DNA. We won’t do it any other way. We’ve been thinking about the AI frontier for well over a decade now. The frontier is very dynamic. It’s very competitive. It’s very exciting. I couldn’t be more pleased with how Argon has come together. We took our time with it. We made sure we tested it safely and deployed it carefully. We took a bit longer than our other models, given its capabilities. Across the board, be it for agentic work, knowledge work, coding, creative tasks, Argon is one of the really good frontier models. The first 72 hours since we launched, it’s almost up to 25 trillion tokens used, which is about three times what Gemini 3.0 had in the first 72 hours. And we are capacity constrained as we are serving it. Excited, but there are always areas….. You know, the frontier is very dynamic, and you have to keep evolving the models. There are areas which we can see we need to improve as well. We’ll be at work on all of that as well. Which areas? On any given model, Argon would be across the board better at everything if you just look even two months back. But the space is so evolving. Even on coding, for example, there are pockets where we know we need to do better, and there’s clear feedback. We’ll make it better. The argument for standard models is that they’re already good enough to build great products, with the frontier valuable only for certain tasks. Meta built Muse with good models rather than the best, and Google could put standard models into Maps, Gmail, and Search. Why isn’t that sufficient? It’s definitely not how I have thought about it at all. We are deeply committed to driving the state of the art and actually pushing where this technology can go, all the way from transformers. That’s a journey we’ve been on. You will see us continue to do that. When you’re at the frontier, you get an earlier look into the emerging capabilities, earlier than others, which helps you better prepare for the future. We are fortunate to have a wide set of opportunities across consumer and enterprise. Some of our cloud customers, for sure, want the model at the frontier. The frontier models will be better at developing the next set of models in an era of recursive self-improvement. I would argue it matters there. Internally, we have definitely seen a steep point of inflection by deploying Argon to our developers. It definitely tackles problems which our previous models could not do. Being at the frontier puts you at the innovation frontier and helps you drive that as well. There is room for models of all sizes and capabilities. That’s why we did Flash, Flash-Lite, etc. I agree with you that you can develop very good product experiences with not necessarily the most frontier model, because they tend to be slower and more expensive too. But we care about the Pareto frontier, and we’re committed to doing all of that. You said developing frontier models gives you a look at what’s coming. What do you see on the horizon? What makes this moment so exciting is you build something which you think is a culmination of months of work, and you put it out. You already see clear headroom ahead. We’ve all been working on these agentic, long-horizon capabilities, but clearly the frontier is going to have multiple of these agents working together to do things. That’s an example of an exciting paradigm underway. It’s also clear to me that users, both in consumer and enterprise, will have access to some multi-agent framework for them, working all the time doing things. It feels like a moment of infinite possibilities. Sergey Brin said one of Argon’s core innovations was relying more on the model to help develop the model. Yet incidents involving OpenAI’s bots breaking containment and Google’s bots accessing a site they shouldn’t have suggest these systems still aren’t perfectly aligned. Isn’t there reasonable cause for concern about accelerating toward recursive self-improvement? There are three parts to your question. Let’s first talk about RSI itself. You’re right, Sergey mentioned RSI being a critical contributor as we are developing Argon. But to be very clear, today, in a continuum, we are pretty far from the end state of RSI or something like that. The right way to describe it is you have RSI loops along with AI researchers in various aspects of model development. You almost have agents helping AI researchers in some automated way work together to build these models. It’s good to at least understand where we are today, and it’s super exciting. I expect that continuum to keep making progress as we go into next year. The second question is around safety. Security comes from defense in depth. You’re talking about alignment, obviously. We all are doing a lot of work to make sure the models are as aligned as possible. But it’s an active area of research, and there are clear gaps. That’s not the only thing we rely on. You have the work you do on alignment, but beyond that, we put a lot of effort into real-time monitoring as these models are working. Making sure you have good telemetry into what’s happening so that you can intervene in real time if you see unexpected behaviors. How you do that, the architecture with which you do that, how you make sure it’s all sandboxed and isolated in a way that it can continue doing its job during real-time monitoring — these are all areas of investment. Obviously, when we deploy these models, giving customers, enterprises, control, both with real-time monitoring, but their ability to decide where they deploy, what type of data which models ever have access to, etc. All that work is very, very important, and we are doing a lot of that. As an industry, we need to constantly up our game and take the time to do all this stuff, including dedicating the compute required to make sure you can safely deploy these models. The third part is: Is it all enough? This is why there are a lot of conversations in the industry, and I think it’s reasonable to be worried. The right way to approach something you worry about is early on thinking about what more we can do. As an industry, you’re definitely seeing increased levels of work on alignment, testing for safety, etc., as we deploy these models. The next step would be developing better standards so there are cross-industry standards of how we do these things, including the ability to evaluate using independent evaluators. If you look at areas like financial controls, we have accounting standards, we have independent auditors. Those are all the next natural steps for us as an industry to work toward, and regulation will end up playing a role as we go through all of that as well. Google pursues both language models and world models, while some other AI companies like OpenAI have focused more heavily on LLMs as the path to AGI. Why is world-model research important to you? As humans, you obviously perceive the world around you, and you’re taking all those inputs. Making sure these models are able to understand the laws of physics, simulate the world in high fidelity. All that, I think, are key enabling blocks for intelligence. We are working across all possible applications of this. Take an area like robotics. It’s not an accident: If you look at embodied reasoning benchmarks, Argon is state of the art. That all comes from our experience building world models. Inherently, I would expect there will be architectures which will converge all of this in the future. But for us, we view this as, today, this jagged frontier that is intelligence. We want to be at the frontier of all the possible approaches, and that will help us both drive better research, better insights, and develop a much better AGI model, is how we think about it. Some people argue Google should focus on selling its computing resources rather than using them for AI research. Cloud wants to sell compute at a high markup, while researchers need a very big computer to build the best models. How do you balance those demands? Ground zero for us is making sure we are investing in the compute that’s needed to be at the AI frontier. In 2015, I set the company to be AI-first. AI is that key horizontal ingredient across everything we do, all the way from Search to Cloud to Waymo. That is ground zero for us, making sure both for research and developing the models that we have enough compute needed. Beyond that, we have these independent businesses which each have their own long-range plans. They’re using those long-range plans to project forward, and we plan for compute for all of them. The cloud team, they have a business and they have a projection and they have demand signals. They have committed contracts. With that help, we can plan on a long-term compute trajectory for them. We’re fortunate to have this wide set of opportunities. There’s no company in the world which isn’t making trade-offs at any given moment in time. But the first principles we operate on is making sure we have enough compute to invest in the frontier, and that’s non-negotiable, and everything else works on top. Remember, we are building our own compute, our own data centers. There are long lead times. The compute we have today is a function of decisions I made in 2024. Even if you think back to a year from today, last year the agentic coding takeoff hadn’t happened. Today, obviously, when you sit and look at anything, everyone is short—not just us, other companies—and everyone wishes you had two times what you had planned for. That comes with the territory. At any given moment in time, we are planning for what we would need two to three years out in the future. You’re going to find some decisions you make may look suboptimal two years out, depending on where the state of the art is. I don’t spend too much time thinking about it. The way I think about compute allocation is making sure Google DeepMind, both for research and frontier model development, is cutting edge in terms of compute access. After that, we plan for all our businesses. It’s great we can provide our compute to other people too, like we have done. It allows us to scale that up, get real tests for it in the widest application set possible, test it in the real world, and make sure we are at the cutting edge of technology at every layer of our AI stack as well. Ben Horowitz relayed on a podcast that Andy Jassy had said compute was sold out until 2028. Are you seeing the same thing? If today a customer is coming out and asking us for compute in ’27, that is incredibly difficult to do. Even last year we went out and leased some short-term compute to accommodate some customers and help them out. But yes, we are all dealing with similar timelines. Every major technology shift seems to involve overbuilding, from railroads to fiber. Do you think that’s happening here? It depends on the time frames you’re looking at. This level of build, if I take a long enough time frame, it makes complete sense to me. We are at early stages of the most consequential technology ever, and this is not like fiber. It’s not dark. We are using it. We are capacity constrained on a daily basis. The applications, the underlying technology is improving rapidly. But running a company, the way I work through the moment is you look at your demand signals. You look at your committed revenue opportunities that you’re getting in the form of contracts. You balance that with the underlying technical capability, or internally you balance how we are using it internally, the model trajectories. Based on all that, you take a disciplined approach—a confident, aggressive, but disciplined approach—to plan out compute. But when you talk about the broader economy as a whole, you’re having people operate with various levels of risk. I focus on what I can control as a company and plan through it. If your question is, can there be an overbuild? Yes, because you can have some constrained components. Remember, what matters is a set of everything you need to build out that compute. Memory, electricity, electricians…. Land. Like 2,000 components or more. You could get constrained at some point. There could be things which cause bottlenecks, and then you could have overbuilds. There could be external shocks to the economy. There are macro risks. All that is possible at any given time. But am I confident that the compute we are planning for, we will have uses for it given enough time? Absolutely, yes. I was in the room when you said AI would be as profound as fire and electricity. If you believe that, shouldn’t you give researchers the biggest possible computer, even at the expense of today’s cloud profits? We’re all doing some form of that. Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development. What you’re seeing is true already. But you want to be thoughtful. Even our AI researchers have some constraints, which are also good. That’s what inspires creativity. That’s what helps you come up with a more efficient algorithmic breakthrough, maybe to use less memory. What we are committed to is to invest what’s needed to stay at the frontier. OpenAI President Greg Brockman told me a few months ago that the ideal AI product might have no interface at all—just as natural as conversation. What do you think the interface looks like in the age of AI? Computing historically has been humans adapting to computing. With AI, it’ll be the other way around. The technology will adapt seamlessly to how humans live and go about their day-to-day life. You want to be able to speak to that AI when you want to. It has context. It can be persistently running somewhere, give you continuity. You’re not dealing with a lot of complexity. It’s natural. All that makes sense to me. That doesn’t mean it won’t have any interface, however. Nowadays, even on my phone, Gemini voice models are so good. I can just press the microphone button. I can just ramble. That’s why we call it Rambler. I can ramble. It intelligently corrects with my personal context. Even my friends’ names, weird names, it gets it right, even if it first guesses it wrong. It’s amazing. I’m not going in, backspacing, editing once I finish saying it. It’s remarkable how good it’s gotten. But there are going to be moments you will need an interface. You may want to entertain yourself. You may want to watch a video. You may ask your AI to create something, and you want to watch it, consume it. The way I think about it is, you want it to be as seamless and as natural as possible, and that you are not doing the hard work adapting to whatever the interface is. The technology is adapting to how you’re working at any given moment in time. When I asked Sam Altman about competition from Google, he argued that OpenAI was building AI-native products and implied Google was bolting AI onto existing ones. Do you accept that framing, and can a “bolt-on” compete with an AI-native product? First of all, it’s a very dynamic moment. We are all pushing each other. OpenAI has pushed us as a company too. This is not just we are doing something to them. Far from it. Yes, Google went into its own version of a code red too. In the AI moment, all of us have to respond with varying levels of urgency at any given moment in time. We are constantly building new products as well. Gemini was built from the ground up as a product—the Gemini app I’m talking about. Or tomorrow, as all of us are adapting to agents, are you bolting agents onto ChatGPT, or are they building it natively? How would you think about that? You can always put these questions back. I don’t think of it that way. I think of it as you want to build world-class product experiences that are AI-native and they are winning. Some of it is adapting products, some of it is rethinking new experiences. They will all be part of how you approach this moment. How do you expect to make money from these AI interfaces? If an agent recommends a product and I buy it, should it take a cut of the sale, even if that’s disclosed? I’m going to put enterprise aside. Consumers are going to increasingly value this technology. Take software developers today. Developers are willing to pay for these coding models because it really helps make them more productive. Nobody would want to code the way they were coding three years ago, or even the same time last year. When you’re delivering value, there’s value to be had. I’ve never seen examples where consumer products really scale to billions of users, where people are using it intensely, and haven’t had monetization to go along with it. If you’re providing value to people, there is inherent value to be had. The nature of it may change. You’re asking a scenario in which agents are doing stuff for you. At the end of the day, you will have commercial needs. The agents need to fulfill those commercial needs. The providers on the other side are going to see value in that. There’s going to be some mechanism by which it gets fleshed out. That’s what an efficient system does. But what matters is that you’re building those world-class consumer experiences. I promised myself one product feature request: Can you make Gemini-powered search in Gmail as good as searching Gmail through ChatGPT? What’s going on here? One of the exciting things we announced recently is the unified Gemini agent for enterprise, and we’re bringing that to consumers. These are persistent agents which run 24/7 in the cloud. We’re spinning up a micro VM effectively for every query, and from the runtime, the harness, the model—it’s all a headless service. It’ll work everywhere, and it has your context with you. You can address this agent whether you’re in Workspace, in Search, in Gemini. Agents are going to drive this unification from a customer experience, which people are looking for. When you have a broad product portfolio and you’re moving forward fast, there are always areas where you’re moving forward faster than some other areas. That’s valid feedback. But we are putting a lot of time and effort into making sure, as we build out our agentic experience, that unification and that capability works well across all these services. People have asked where Google’s equivalent of Muse or Dots is. Do you anticipate creating a new product to compete with them? Our goal with Gemini is to be a personal, proactive, and powerful assistant. That’s what we are working toward. You saw us describe the early versions of it at Google I/O this year with Spark. Effectively, already, if you open the Gemini app as a Pro or an Ultra user, you see Chat and Task, and they start giving you that agentic experience. With Argon now, that capability is dramatically accelerated. What we announced recently in our enterprise event, we are bringing that to consumers as well. Soon in Gemini, you will be able to ask something, and it’s a continuum. You don’t need to think about whether you’re asking a chat or an agentic task. It’ll just automatically do the right thing, and it can work persistently in the background securely and get things done for you. Already, empirically, when I look at what’s coming into Gemini in our app, last year you would have tagged them and most of them would have been chats. But a steadily growing percentage is already agentic tasks in Gemini. Yes, we are going to bring personal agents to our consumers. It’ll work in the Gemini app. It’ll work in Google Search. It’ll work in Gmail. You can address it, call it, etc. We want to make sure we’re getting it right. It’ll be powered by Argon, and we are very excited to bring it to our users. Google has invested and committed tens of billions of dollars to Anthropic. What do you see in Dario Amodei that makes you want such a deep investment and partnership? Very early on, when we looked at the founding team of Anthropic, it was very clear to us this was a world-class team which was involved in some of the earliest GPT models. We were quickly able to assess that they would be at the frontier. We’ve always tried to identify and partner with companies which would be at the cutting edge of technology. We’ve done that with SpaceX. We’ve done that with Anthropic. That’s what we saw, and we had a chance to partner. Is your partnership with Apple to license Gemini for Siri expanding, contracting, or standing still? For both us and Apple, that partnership was about translating the capabilities of AI into better experiences for users. I thought Apple has done a phenomenal job of incorporating—they customize these models and build it into Siri—and it’s been great to see the reception. We are committed to doing more. You’re going to do more with them? There’s nothing specific to comment, but it’s a partnership. It’s working well. What have you learned so far about the feasibility of data centers in space? It’s a very exciting project. Projects like this remind me—I still recall that moment in the desert for the DARPA Grand Challenge, watching the Stanley car compete in it, which ended up being the basis for Waymo. With all these technologies, you’re at a moment in time where it looks a bit like sci-fi, but 10 to 20 years down the line, it’s actually working in a meaningful way. I feel the same in space. We’ve always believed in betting big on these technologies. Quantum has been a great example of it. We’re probably 10 years into the journey. Waymo, we are almost 20 years into the journey. Space, we are two to three years into the journey. It’s clear to me that it’s an approach which will make a lot of sense in the future. Being in sub-synchronous orbits with 24/7 access to the most abundant form of energy we have access to will make a lot of sense for this exponential increase in compute that we are going to need. Having said that, this is a challenging project. The team has disciplined milestones. It was a super exciting milestone to send the TPUs up to space. Sometime, as we are speaking, we are expecting a “hello world” moment from them. I look forward to seeing that happen, and we’ll continue investing here too. You previously said 25% of the code written within Google was written by AI. What’s the number today? That number in our world today is meaningless in the sense that every part of what we now touch is influenced by AI deeply. What we are tracking with Argon, for example, it’s been a point of inflection. People are using Argon to really go tackle complex projects, including projects which affect millions of lines of code. In the four weeks since we have launched Argon, we have seen a 30% increase in CLs, and more importantly, almost a similar increase—a one-third decrease in rollbacks. People are writing code more productively and better code with it. We are tracking it with newer metrics now. How are you dealing with opposition to data centers? If you can’t build in the U.S. the way you want to, where else do you go? We’re very committed to building our data centers very responsibly. When I look at our largest data centers in some of the communities where we have been the longest, I visit them, I talk to people. There are people who come and tell us their kids have gone to college because of our investments in these communities, and we’ve grown in those communities. To me, this is about doing it right. Engaging with the communities early, doing it transparently. We are committed to making sure we are bringing incremental power, and we cover 100% of the cost of our power needs for these projects. It’s understanding the impact on neighborhoods and making sure you’re working thoroughly to address them. Done rightly, you can continue making progress. But we are constantly taking feedback into account. I do worry not everyone operates the same way. People have been surprised by data centers showing up in their backyard. Those are all important. As an industry, we should continue to do better. But part of the reason, in a 20-year time frame, we are thinking about things like data centers in space is making sure we are able to put these data centers where maybe the trade-offs will be different. What unproven area of AI is Google working hardest to crack? Is it continual learning—getting models to keep updating after release—or something else? There are multiple parallel paths. You saw with Argon we have a million output tokens. With our Gemini models early on, we had a one-million context window on the input side. These are all examples of breakthroughs we are constantly working on. How do you think about synthetic data? How do you think about continual learning? How do you think about more efficient architectures? We do dedicate a meaningful percentage of our compute to these research bets too. It always goes hand in hand, including our world models. Those are all bets we are placing. Sometimes, as part of these bets, there are ideas that emerge which just make their way into the mainline models. Maybe we don’t fully talk about it, but we have multiple steps in these areas. Working in technology requires optimism that building something will improve the world, but those bets can leave real consequences when they fail. I recently returned to a town in El Salvador where enthusiasm for Bitcoin had given way to unfinished construction and something resembling a ghost town. How do you maintain the optimism you spoke about in your Stanford commencement address while accounting for those risks? I genuinely have a deep conviction that improving technology and improving access to technology makes people’s lives better. It’s been my personal experience in my life, out of which comes that deep conviction, optimism. But with that, I’ve always felt humanity’s journey is always about working hard to harness that technology to make it work well for society. The optimism is not an optimism that you just build whatever you want, whenever. You work hard to make sure you’re building technology in the service of humanity, to make the human condition better. That’s got to be the defining goal as we are approaching it. With that framework, I’m very, very optimistic. We are in very early stages of the kind of progress that we are going to see on many areas. We’re all talking about areas like healthcare. A lot of the progress is ahead. The ability to make things in a fundamentally cheaper way on many things where things have been getting expensive for a long, long time, discovering new materials, etc., which really bend the curve—it’s tough to step today and understand the impact of all that, but they’re going to be very profound. I’m very optimistic, but we have to be rightfully concerned about all the ways this technology can go wrong. Sundar, I know you don’t do many of these. Thank you. Thanks, Alex. Appreciate it.
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Tracking tsunamis triggered by extreme weather
As much of Western Europe faced record-breaking temperatures and extended drought this summer, Croatia experienced another weather event that could also set a worrisome precedent.Over the course of two weeks, a series of meteorological tsunamis (meteotsunamis) struck Croatia’s Adriatic coast, alarming both residents and tourists. Social media posts showed flooded seaside promenades and people walking through knee-deep water. Fortunately, no deaths or major damage were reported.In a world where natural disasters seem to be increasing, meteotsunamis — tsunamis caused by rapid weather changes – rarely make headline news. But warming sea temperatures and changing atmospheric conditions may help explain why these phenomena could become more common, especially in shallower seas and inland lakes with wide coastal shelves.“We have definitely become more aware of them, and there have been a lot more reports of these events in the last 10 years,” says Jadranka Šepić, an associate professor of environmental physics at the University of Split whose research focuses on efforts to track meteotsunamis in real time. She is also one of Croatia’s ambassadors for Science Comes to Town (SCTT), a European Commission-funded programme aimed at making research more accessible to the public.Šepić sees two possible reasons for the apparent increase in meteotsunamis. One is that photos and videos shared on social media are providing more empirical evidence, while rising air and sea temperatures could also play a role. The geophysicist “cannot say with certainty” that warming is a contributing factor because research is still ongoing. “But I can say that previously in Croatia we might have had one exceptionally strong event every 10 or 15 years, and one strong event every five years, and within 15 days this summer we had five strong events,” Šepić notes. “This is not typical.”‘A fist against the sea surface’Unlike tsunamis that are triggered by underwater earthquakes or volcanoes, meteotsunamis are caused by sudden changes in atmospheric pressure combined with other rapidly developing weather events, such as thunderstorms. The effect “is like pushing a fist against the sea surface,” Šepić explains. The resulting oscillation intensifies as it reaches shallower water, and “can be far more destructive than a wind-driven wave because meteotsunamis are accompanied by very strong currents than can penetrate much deeper inland.” The meteotsunami, she continues, “then behaves the same as a tsunami — they slow down and grow as the sea shallows, and then grow further in places like harbours due to further shallowing and narrowing. When they come ashore, they can be very destructive — taking everything with them out to sea and then taking it back.”Croatian research institutions have tracked such sea oscillations since the 1930s because the relatively shallow Adriatic Sea is prone to meteotsunamis. The strongest recorded so far was in June 1978, according to the Adriatic Meteotsunami Catalogue, which is supported by the European Research Council (ERC), Croatian Science Foundation and the country’s leading research institutions. During that event, six-metre-high waves flooded the coastal town of Vela Luka on Korčula Island, causing major damage.Other meteotsunami “hotspots” in Europe include the Mediterranean Sea as well the Atlantic coastal shelves off France, Portugal and Spain. In June 2006, a meteotsunami with five-metre-high waves swept through the harbour of Ciutadella in Spain’s Balearic Islands, causing widespread damage to boats. Several less powerful events were reported in the Balearics and off the coast of Spain this summer, leading to some beach closures.Forecasting is challenging because of how quickly meteotsunamis can develop and their uncertain trajectory. Šepić is involved in two ERC-funded research projects — SHExtreme and MeD-Track — aimed in part at strengthening monitoring and real-time data collection. Access to accurate and immediate information is essential for early-warning systems.Early exposure to meteotsunamisŠepić first learned about meteotsunamis from her parents while growing up in Croatia. She later had the opportunity to investigate these events during her master and doctoral studies in geophysics at the University of Zagreb. The geophysicist has also conducted research at the Institute of Oceanography and Fisheries in Split, the University of the Balearic Islands in Palma de Mallorca and the Institute of Ocean Science in the Canadian province of British Columbia.Projects like SCTT are important to raise awareness about research and inspiring young people to pursue studies and careers in science, notes Šepić. She credits her colleagues at the University of Split and the Institute of Oceanography and Fisheries for their community outreach and engagement in the European project, which includes partner universities and institutions in Brest (France) and Kiel (Germany). As an example of town-gown collaboration, Šepić highlights her own university’s ‘Oceanographers on the Island’ programme. This initiative offers workshops and hands-on learning for children living on numerous Croatian islands.“It is a great privilege for Split to be involved in a project like Science Comes to Town, which is the first of its kind in the European Union," Šepić says. As for encouraging new generations of scientists, “This is a great effort, and I hope that we will see an effect in a few years.”Science|Business, which connects policymakers, academics and industry through its news reporting, analysis and events, is an SCTT partner.