SCROLL NEWS / DISCOVERY
Search headlines
Find the stories shaping the conversation.
Results for " telecast " 22 found 🔀 AI-powered Shuffle
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
ESPN's 2027 Super Bowl telecast will stream on Disney+
The Super Bowl is coming to Disney+. The Walt Disney Co. announced Wednesday that ESPN's telecast of the NFL's marquee event on Feb. 14 at SoFi Stadium in Inglewood, California,
ESPN's Super Bowl 61 broadcast to also stream on Disney+
ESPN announced on Tuesday that its broadcast of Super Bowl 61 will also be streamed on Disney+. Disney+ will stream the ESPN/ABC broadcast as well as the Spanish-language telecast on
ESPN's Super Bowl 61 broadcast to also stream on Disney+
ESPN announced on Tuesday that its broadcast of Super Bowl 61 will also be streamed on Disney+. Disney+ will stream the ESPN/ABC broadcast as well as the Spanish-language telecast on
ESPN's Super Bowl 61 broadcast to also stream on Disney+
(AP) — ESPN announced on Tuesday that its broadcast of Super Bowl 61 will also be streamed on Disney+.Disney+ will stream the ESPN/ABC broadcast as well as the Spanish-language telecast on ESPN Deportes in the United States.
ESPN's 2027 Super Bowl telecast will stream on Disney+
The streaming service will carry the NFL's marquee event along with two "Monday Night Football" games this season.
Emmy Awards score 6.7 million viewers, down 10% from last year
After two straight years of increases, the telecast of the 78th Emmy Awards on Sunday slid 10% to 6.7 million viewers on NBC, according to Nielsen data. The ceremony at
Rangers Sports Network Broadcasts Delivered to BZZR Now Available on Roku Devices
Arlington, Texas — The Texas Rangers, along with Rangers Sports Network presented by Progressive (RSN) and its direct-to-consumer distributor BZZR (pronounced ‘buzzer’), today announced that the BZZR television app is now available for download on Roku devices. Tonight’s telecast of the Rangers game against the Los Angeles Angels at Angel
Peacock is getting a lift from World Cup, Spanish-language content
Peacock attracted new subscribers with the Spanish-language telecast of the World Cup, and executives say advertisers are taking notice.
Entertainment Guilds Blast Emmy Category Changes
The Directors Guild of America, SAG-AFTRA and the Writers Guild of America Friday criticized a Television Academy decision to remove five Emmy Award categories from the prime-time broadcast. The criticism came a day after the Television Academy’s Board of Governors approved moving five award categories from the Sept. 14 prime-time telecast on NBC to ceremonies […]
Reviews of Netflix’s Home Run Derby telecast are one-sided
Netflix’s maiden Home Run Derby telecast came with plenty of hype. The field of participants included stars both familiar (Bryce Harper, Kyle Schwarber) and new (Junior Caminero, Munetaka Murakami), from the east (Ben Rice, Willson Contreras ) and midwest (Jac…
Record 24.4M watched USMNT's World Cup win, per Fox Sports
The U.S.' victory against Bosnia-Herzegovina on Wednesday night was the most-watched soccer telecast in English language history with more than 24.4 million viewers, according to Fox Sports.
Sean Hannity Explains Puffy Face in Health Update Amid Viewer Concern
Sean Hannity gave a health update after viewers expressed concern about his puffy face and raspy voice in recent Fox News telecasts.
Photos of the Tony Awards celebrating Broadway’s best
NEW YORK (AP) — The Tony Awards celebrate Broadway’s best, with Grammy winner Pink hosting Sunday’s telecast. This is a photo gallery curated by AP photo editors.
Live and Die by the Fastball – Marlins 3, Rays 6
On a national telecast through Peacock, the Tampa Bay Rays got a well deserved spotlight this Sunday, starting with the star of the show – Junior Caminero – clearing the fence: After giving up the lead, the Rays would battle back the second time through the order, and after loading the bases, Taylor Walls – […]
World Cup 2026: Sesame Street, Fox Sports Set Broadcast Collaboration
Elmo, Big Bird and other favorites will be part of the soccer tournament's telecasts and assorted programming.
UFL ref interviewed during game on Fox broadcast
The UFL has come up with innovative features and unique access on broadcasts that have left fans wondering if we could see such additions to future NFL broadcasts. But something that happened on Friday night’s Fox telecast of a UFL game between the Columbus Aviators and St. Louis BattleHawks that probably won’t carry over to…
How music's biggest stars protested Trump's immigration crackdown at the Grammys
Entertainment’s awards season has coincided with the Trump administration’s mass deportation campaign in Minneapolis, forcing artists to decide whether and how to join the growing cultural revolt against immigration crackdowns. Pushback from music’s biggest stars was visible Sunday from the Grammys red carpet and throughout the telecast. Activists spent the week pressing celebrities to don pins protesting the U.S. Immigration and Customs Enforcement presence in cities, working with their teams to spread the message and
Mickey Redmond on leave from Detroit Red Wings through February
Mickey Redmond, a mainstay of Detroit Red Wings telecasts, is scheduled to undergo surgery later this month and is set to return in late February.
Audience for Golden Globe Awards telecast drops 7% from last year
The 83rd awards telecast, emceed by Nikki Glaser, averaged 8.66 million viewers across TV and streaming.
Sports make up 96 of top 100 telecasts in 2025, tying an all-time record
Sports will account for 96 of the 100 most-watched shows of 2025, which is tied with 2023 for a record number and up from 87 during an Olympic and election year in 2024.