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C.E.O.s Say the A.I. Rollout Is Going Well. Employees Feel Differently.
Surveys show workers and executives have different views on A.I.
Instagram Launches Apple TV App With Reels and More
Instagram is now available on the Apple TV, bringing Reels, longer videos, and live shows via the platform to Apple's streaming device for the first time. The Instagram app for Apple TV lets users watch content from their favorite creators, discover videos, and resume watching across devices. Instagram describes the app as a way to watch together with friends and family, extending its video experience to the television. The app appears to have launched on October 23.
How the Decline of Western NY Defined Kathy Hochul’s Politics
Gov. Kathy Hochul’s vision for New York has been largely shaped by her upbringing in a failing western New York town and her family’s move up from a trailer park to affluence.
Some Buy Telescopes. These People Build Them From Scratch.
For a century, amateur telescope makers have gathered at the Stellafane convention to celebrate their craft. Will the event last another 100 years?
NASA Is Still Aiming for the Next Moon Landing in 2028
Administrator Jared Isaacman said that the space agency was exploring ways to keep Artemis III on target without compromising safety.
Mordecai Lee on politics and the Brewers in the World Series
Mordecai Lee on the Milwaukee Brewers in the World Series at the end of the 2026 election.
Three more Game Boy games are coming to Switch Online, including one produced by Shigeru Miyamoto
Mole Mania, Avenging Spirit and Revenge of the ‘Gator are all available next week…
What to Know About Alaska’s Senate Race
President Trump told the Justice Department to intervene in the race, where polling shows Republicans at risk of losing a seat.
This Is Why You Don't Peel Off the iPhone Duo's Matte Screen Layer
A viral video shows how the iPhone Duo's nano-texture layer makes the foldable screen much more pleasant to look at than Android foldables.
Video game developer BioWare shuts down, next ‘Mass Effect’ canceled amid broader layoffs at EA
Saudi Arabia’s sovereign wealth fund, with a firm run by Jared Kushner, bought EA in August.
MOVIE REVIEW: ‘Street Fighter’
The biggest problem with new video game adaptation “Street Fighter” is that it’s bad on purpose. Not “delightfully over the top” or “destined to become a cult classic.” Just bad.
What Dueling Visits by Ocasio-Cortez and Manchin Say About Maine’s Senate Race
Senator Susan Collins, a Republican in a tight race, is keying her closing pitch to the middle, while her progressive challenger, Troy Jackson, is seeking to excite the left.
Corey Lewandowski Always Found His Way Back to Trump. Until Now.
The Justice Department has opened an inquiry into Mr. Lewandowski. President Trump has not jumped to his defense.
Opinion | Should We Shut Down Business Schools?
Readers discuss a professor’s Opinion essay that suggested doing so. Also: Children without lawyers at deportation hearings; legal rights for robots?
Sigma fp2 Announced: The World’s Smallest Full-Frame Camera Gets a Ground-Up Redesign
Sigma reveals the fp2, featuring a 24.5MP partially stacked sensor, 6K open gate raw video, tilting screen, and 70GB internal storage in an ultra-compact full-frame body.
France’s Avoids a Debt Downgrade From Moody’s, but Is Given a Warning
Moody’s held the country’s credit rating steady amid political uncertainty and a rise in borrowing costs that have worsened France’s debt situation.
Breast cancer survivors face unique challenges treating menopause symptoms
Vanessa Trump 'finally cancer-free' after health battle in emotional video with daughter Kai
Vanessa Trump announces she is cancer-free in an emotional video with daughter Kai Trump, months after revealing her breast cancer diagnosis in April.
Pete Ricketts’s Wealth Puts Class at the Center of Nebraska’s Senate Race
In a year when the wealth of the rich soared while workers lost ground to inflation, class has become political, especially in the Nebraska Senate race.
Key Trump Health Adviser Resigns Ahead of Midterm Elections
Calley Means, who helped unite Robert F. Kennedy Jr. and President Trump, pushed food reforms but grew frustrated with stalled progress on the MAHA agenda.
Employers Shift Rising Health Care Costs Onto Millions of Workers
New surveys show that increases in premiums and deductibles are forcing people to forgo treatments or doctor’s visits while budgets are strained by higher food and gas prices.
AV2 Video Codec Adoption Talked Up, SVT-AV2 Being Developed
Back in May the AV2 v1.0 specification was released for this next-generaton, royalty-free video codec
Trump, Who Once Called Early Voting ‘Ridiculous,’ Casts a Midterm Ballot
The president voted at a polling station in Palm Beach County, Fla.
In Deep Red Kansas, a Trump Loyalist Fights to Defend a Senate Seat
Senator Roger Marshall was slow to recognize the steep challenge he faced in his solidly conservative state. Now he is confronting dissent among voters with deep economic worries.
Trump Advisers Give Fees Earned for Aiding Srpska to His Library
The donations from James Blair and Chris LaCivita were revealed after the president expressed pique over their consulting work for Republika Srpska.
Alaska Election Gambit Shows Justice Dept. Has Bowed to Trump’s Demands
With moves in Alaska and California, the department has stepped up interventions in the midterm elections as the president’s instrument of unmediated executive power.
Democrats Have Edge Across Four Key House Races in Pennsylvania, Polls Find
Democratic candidates are ahead in two, hold a narrow edge in a third and are tied in a fourth, new polling shows. The seats embody the fights playing out nationwide in the midterms.
Trump told Ramaswamy to thank God for ad featuring opponent’s estranged mother
How a Legal Backlash Against Big Tech Is Forcing Big Changes
A series of lawsuits has created a new de facto regulatory regime as courts order companies like Meta and Google to change their business practices — and pay up.
Gamers are now playing Steam games directly on PlayStation 5, no streaming required
Steam games are reaching playable states on PS5 through Wine-based compatibility tools. Cyberpunk 2077, Cuphead and Hollow Knight are among the tested titles.
At 90, Steve Reich Remains in Good Creative Health
New York, Reich’s hometown, still has a lot of love for him, with a staged show at the Park Avenue Armory and a birthday concert at Carnegie Hall.
Xbox wanted $800 million from Netflix for 7 years of its biggest characters, it’s claimed
Xbox is now said to be pursuing smaller deals…
Trump Asked Musk to Reverse Limits on Ukraine’s Military Internet Use
The call from the president about the Starshield network came after officials in Ukraine reported that they found new limits on the use of military drones in their war against Russia.
'Haven’t shut down’: St. Johns County golf cart business owner continues operation after large fire
Governor Candidate Jocelyn Benson (D-MI) Visits Small Business and Meets with Voters
Governor Candidate Jocelyn Benson (D-MI) visits small business and meets with voters in Jackson, Michigan.
Under U.S. Watch, Venezuela Grapples With Tensions Over Democracy
President Trump says Venezuela is not ready for elections, and he focuses instead on its oil. But Secretary of State Marco Rubio is nudging talks between opposing politicians.
Best AI Tools for Small Business Marketing (2026): CapCut Featured for Creating Professional Video and Visual Content by Expert Consumers
Expert Consumers has recognized CapCut in its 2026 coverage of the best AI tools for small business marketing, highlighting the platform's collection of AI-powered features for creating and editing video, images, audio, and other visual content. The recognition reflects growing interest in tools that support practical marketing activities, including campaign development, promotional content production, and adapting creative assets for different digital channels.
Karen Bass Climbed L.A.’s Political Ladder. Then a Fire Changed Everything.
The mayor of Los Angeles, who has never lost an election, is now in the fight of her political life.
Bridging Climate Science and Cardiometabolic Health from Radiative Forcing to Disease Risk
Cardiovascular disease remains a dominant cause of global morbidity and mortality, yet conventional prevention...
He Took Big Risks to Make Billions. He Wants Georgia Voters to Bet on Him.
Rick Jackson’s run for governor as a political nobody was his latest gamble. The campaign has brought scrutiny to the businesses that made him a fortune.
Petition grows as Rochester Hills businesses fight Rochester Road construction traffic plan
Witney Carson and Mark Ballas refused ‘to be in the same room’ during “DWTS” season 21 feud, PenaVegas claim
The professional dancers were once so close that Ballas cast Carson in one of his music videos and even planned her 21st birthday party.
In brief: Fleetwood Mac documentary coming to Apple TV and more
The landslide is bringing them to Apple TV. Fleetwood Mac is telling their story in their own words in the Apple Original Films documentary Fleetwood Mac: The Chain. Apple announced the “unprecedented look” is the first fully authorized documentary about the award-winning, culture-defining band. It brings together the voices and memories of Fleetwood members Mick Fleetwood, John McVie, Lindsey Buckingham, Stevie Nicks and the late Christine McVie. Fleetwood Mac: The Chain will debut Jan. 29 ...Ramy Youssef’s feature directorial debut has added some more star power to the cast. Amanda Seyfried will join Youssef and Sharon Stone in Martha & Muhammad, a new comedy for A24, according to Deadline. Youssef will direct from his own script, in addition to starring. Plot and character details are being kept under wraps, though The Hollywood Reporter previously described the project as telling the story of “a white widowed socialite in New York who develops a relationship with a young Muslim man” ... TNCMS.AdManager.render({region: 'fixed-big-ad-top-asset', slot: 1, fold: "above"}); Another book adaptation is coming to Prime Video. Amazon MGM Studios confirmed Thursday it has picked up Butcher & Blackbird, the bestselling thriller novel by Brynne Weaver. Emma Laird and Thomas Doherty are signed on to star in the new film, which follows vigilante serial killers who fall in love as they compete to take out the most targets ... Copyright © 2026, ABC Audio. All rights reserved. Thank you for reading kmaland.comAt KMA, we attempt to be accurate in our reporting. If you see a typo or mistake in a story, please contact us by emailing kmaradio@kmaland.com.
Maria Bamford on showbiz and 'Paralyzed by Hope'
The stand-up comedian's new documentary is now on Netflix.
Small Businesses Threaten to FLEE Washington Over New Income Tax
Key Trump Health Adviser Resigns Ahead of Midterm Elections
Calley Means, who helped unite Robert F. Kennedy Jr. and President Trump, pushed food reforms but grew frustrated with stalled progress on the MAHA agenda.
GIGABYTE WRTX90 AI TOP Threadripper motherboard comes with massive cooler to keep memory under 43°C
GIGABYTE details its WRX90 AI TOP motherboard with seven PCIe 5.0 slots and up to 2TB of DDR5 ECC memory. Two MCIO connectors provide additional expansion.
What Amy Poehler’s New Series, ‘Dig,’ Gets Right About Archaeology
To get the science right, classical archaeologists, who excavate the world of the ancient Mediterranean, consulted on the show, which also stars Hugh Laurie.
Powerful Virginia Lawmaker Indicted Over Marijuana Business
L. Louise Lucas, a Democrat from Portsmouth, was the focus of F.B.I. searches earlier this year.
Investment driving growth at NWS Crane
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Stream CW Sports Videos on Watch ESPN
Stream the latest CW Sports videos on Watch ESPN. Your streaming home for all CW Sports events - NASCAR, WWE NXT, College Football/Basketball and more.
Pope hope, that’s entertainment, and getting ahead in the CIA
Happy Friday friends, I want to start by just breathing for all of us a big long collective sigh of relief at the news this week that the pope’s doctors have basically blown the all clear for Leo’s health. Going from knowing nothing to him declaring to the world he needed surgery, to a cancer diagnosis, to bouncing out of the hospital in barely even days, to ringing the bell in less than two weeks is whiplash inducing. But in the best possible way. We are living in a world in which the Roman pontiff, by dint of history, biography and circumstance, is once more at the epicenter of global affairs. Not just conversations about religion, or Christian and post-Christian values, but the bleeding edge of the most pressing issues of human affairs. Think I am exaggerating a touch? Consider the images of the crowds who greeted Leo in Paris just weeks ago, and juxtapose them with the absolute photo negative scenes unfolding there recently. Ask yourself how many world leaders are talking about AI right now and directly citing the pope as they do so. Try to name a country who has had as many top-ranked diplomats in and out of both Russia and Ukraine in the last three years as the Vatican has in the last three months. It has been fascinating to watch Leo XIV emerge as not just a kind of pop culture reference point or totem to be cited (Francis was often name-checked this way) but as a kinetic force in global conversation. Given the state of things, we need global figures of gravitas and values, even better if they have real wisdom behind what they are saying. So news of Leo’s illness was, it seemed to me, a tremor with potentially Richter Scale implications. That not only has the worst not come to pass but instead we’ve had the best of outcomes announced is something to really be grateful for. Humanity, it seems to me, is entering one of its irregular but cyclical phases where the pace of change — technological, social, and geopolitical — outstrips the ability of previously settled norms and received wisdom to cope. Such periods – and I think the first decades of the last century were a similar such time – throw into question the viability of all kinds of institutions. And many of ours have been straining to breaking point for a few years now. The papacy has the power and the potential to be a steadying pole in all of this. That’s my hope, anyway. It’s a lot to freight the office with, though it is arguably its ultimate purpose from its founding, to be a steadying rock on which all that matters can be anchored. It’s also, of course, an intolerable weight of responsibility to place on a single man. But I am encouraged to have hope in – and for – Leo. The apostle whom he succeeds, after all, was famously unequal to some moments, failed some tests of faith, and resiled from taking the road which led ultimately to the circus on Vatican hill. Human frailty and limitations, of health, of character, of temper, can open us to Christ, whose strength is greatest in our weakness, so St. Paul learned. That gives me hope, and I am sure it consoles Leo, too. And so I will continue to pray for him. Because we need apostles of rock right now. Here’s the news. Subscribe The News The Dicastery for the Doctrine of the Faith issued yesterday a new document “Venite ad me: Considerations on the Transmission of the Faith in an Epochal Change.” It’s not a short document, and it is at pains to stress this isn’t a doctrinal note from the dicastery, either. Rather, it brings together reflections on an important issue from the Church around the world. Some of it I actually found really rather powerful. It is, however, 25,000, which is a lot for a busy reader to get through on a weekday. So, you can read our busy reader’s summary right here. — News broke yesterday of an Oct. 22 meeting of U.S. bishops with President Donald Trump. The meeting was organized by an official at the Heritage Foundation, according to several sources close to the meeting. Video of several U.S. bishops praying in the Oval Office over President Trump was posted on social media Thursday afternoon, first by White House Communications Advisor Margo Martin, and then by the official twitter.com account of the Archdiocese of Denver. The meeting has drawn sharp criticism because of its proximity to the upcoming midterm Congressional elections, in which Democrats are widely expected to win control of the House of Representatives, while control of the Senate remains closely contested. Sources close to the bishops’ conference told The Pillar that some USCCB senior officials were surprised by the existence of the meeting when video of it first emerged online. And a source close to conference president Archbishop Paul Coakley of Oklahoma City told The Pillar that the archbishop was “deeply frustrated” by the occasion of the meeting. An official conference spokesperson told The Pillar that the meeting was “not organized with or by the USCCB” and was “not affiliated with the conference.” You can read the whole story here. — The next National Eucharistic Congress will be held in Indianapolis in 2029, a return to the city that hosted the last gathering in 2024. You read it here first. By here, I don’t mean this newsletter, I mean at The Pillar. We broke the story this week. It’s a big deal, in as much as the last congress was a roaring success and the next installment has the potential to be a real focal point for evangelizing efforts in the coming years. Read all about it here. — As Pope Leo prepares for the longest trip of his pontificate, Church leaders in Uruguay say the pontiff will encounter a highly secularized culture, in a country with a very different Catholic history than many of its South American neighbors. The nation has not had a papal visit since 1988, and leaders who spoke with The Pillar say it has a dire need for evangelization, even amid the prospect of a small revival in faith. This is real reporting on the Church in the country, and frankly a story you simply are not going to be able to read anywhere else. Read the whole thing. — The Archdiocese of Detroit announced this week a plan that would see the vast majority of its parish priests reassigned next summer, amid a restructuring process expected to dramatically shrink the number of parishes in the archdiocese. Archbishop Edward Weisenburger said this week that the plan “asks much of our priests,” but is a “sacrifice they are making as brothers of one, unified presbyterate.” The thing is, as JD pointed out in an analysis yesterday, pastors of parishes have a legal right to stability in office, so the only way this kind of wholesale reassignment goes ahead is if all of the archdiocesan clergy agree to resign. That creates its own kind of legal issues, though, and re-raises longstanding questions about the effectiveness of canonical due process protections for priests when dealing with coercive exercises in authority. Read the whole thing here. — More than three months after the Dicastery for the Doctrine of the Faith issued its decree declaring the excommunication of the leadership of the Society of St. Pius X, questions remain about the full effects of the society’s schism. Specifically, the DDF’s July claim that marriages witnessed and confessions heard by SSPX priests are now invalid remains contested — and it emerged this week it appears that the Vatican’s own legal experts don’t agree. You can read my whole analysis of the situation and what it means here. All I would add is that the DDF’s undeveloped, some would say unsubstantiated, claim about the invalidity of some SSPX sacraments came in their July Explanatory Note on the schismatic consecrations by the society that month. It touches directly on both papal acts of governance — indeed it purports to nullify them — and the most intimate pastoral encounters possible in a parish setting. If there is one aspect of the Francis-era style of governance I would like the curia to finally cut out, root and branch, it would be these attempts to try to effect extraordinarily sensitive legislative acts via a note. — At least a dozen French bishops have spoken out following an eruption of violence on the country’s streets Oct. 17. Not surprisingly, they unanimously condemned the violence, but the length and content of their interventions varied significantly. Several sought to distinguish between the actions of rioters and what they suggested were the legitimate concerns of peaceful young protesters. Many also evoked Pope Leo XIV’s Sept. 25-28 visit to France, suggesting it offered a powerful counter-image to the scenes of looting and destruction. A number of bishops also stressed their solidarity with law enforcement officials who struggled to contain the disorder, as well as the owners of the roughly 3,000 damaged or looted businesses. What’s the background to the nationwide unrest that the French media calls “les violences du 17 octobre”? And what exactly are the bishops saying? Read all about it here. — A Polish bishop called for the firm defense of unborn children as well as compassion for their mothers this week, as the lower house of Poland’s parliament passed two bills seeking to liberalize the country’s abortion laws. The bill on decriminalizing assistance in an abortion passed by 217 votes to 213, while the abortion in cases of fetal abnormality bill passed by 233 to 203, thanks to the government’s majority in the lower house. Both bills will now move to the Polish Senate, the upper house of parliament, where the ruling coalition has a larger majority. The fetal abnormality bill is symbolically significant because if it became law, it would effectively overturn a 2020 ruling by Poland’s Constitutional Tribunal that a 1993 law permitting abortion for a severe and irreversible disability or a life-threatening incurable disease was unconstitutional. Read the whole story here. Subscribe **[The St. Paul Center App | Bible Study On-The-Go Read and understand the Bible with St. Paul Center’s new app! With today’s leading Catholic Scripture scholars as your guides, the St. Paul Center app empowers you to read the Bible](https://stpaulcenter.com/app?utm_source=pillar&utm_medium=email&utm_campaign=applaunch)** from the heart of the Church. Download the app for free at either the Apple or the Google app stores. https://stpaulcenter.com/app That’s entertainment I have written before about my deep and sincere reservations about the celebrity exorcist subculture which has taken root in American Catholicism. And, because I am very ill at ease with the entire thing, I try to keep a weather eye on the phenomenon without being drawn into the kind of online back-and-forth which these figures sometimes generate. Earlier this week, JD noted that one such celebrity exorcist type, Fr. Chad Ripperger, has undertaken, on the request of his bishop, a year’s fast from interviews and public speaking. I’m sure that will be salutary for him, if for no other reason than that receiving with docility requests from one’s rightful ecclesiastical superiors always comes with graces. Then a second thing happened this week which caught my eye. Apparently, another fixture in the celebrity exorcist world, Fr. Carlos Martins, has initiated a lawsuit against two lay men — apparently associates of Rippenger, though I am unclear in what way, exactly — for allegedly defaming him and his ministry on a podcast. It seems the suit was initiated nearly a year ago and is now pending. At issue, I read, is that the two men described Martins on a podcast as “not who he says he is” with regard to his exorcism ministry and that he “doesn’t know what he’s talking about.” These statements Martins considers to be false and defamatory and, his suit claims, “directly affected the sale and reception of [his] The Exorcist Files book that was newly released at the time these episodes aired.” I don’t want to get too into the weeds of the details here, but a couple of things struck me about all this.
VIDEO: Shop Local at the RI Small Business Village at Providence…
GoLocalProv.com is the “go to” local Web experience that breaks the biggest local stories – sports, news, business, weather, news, politics, arts,…
What's new to streaming this week? (Oct. 23, 2026)
What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.
Serbian Election Underscores the Region’s Long Political Limbo
Aleksandar Vucic, Serbia’s dominant political figure since 2012, may extend his grip, using the Balkans’ unresolved nationalist resentments.
Nvidia, TCV Invest in Generative AI Startup Higgsfield
Higgsfield, the AI video and image generation startup, extended its Series B funding round with new investments from Nvidia and TCV.
Stephen King's ‘Carrie’ Just Got Renewed for Season 2
Prime Video's chilling adaptation of Stephen King's 'Carrie' is officially getting another season. Here’s what we know about the renewal.
Video: Brewers Stadium Erupts After Jacob Misiorowski’s 1st World Series Strike Out
Jacob Misiorowski did not have to wait long to feel the energy of the World Series. The Milwaukee Brewers right-hander recorded his first strikeout on baseball’s biggest stage Friday night, and the reaction from the crowd at American Family Field said everything about what the moment meant to Brewers fans. A video of the strikeout [...]
Excited Apple fans camp outside stores ahead of new iPhone Duo release
Apple's first foldable device goes on sale in just hours.
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
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