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Houthi attacks on Saudi Arabia raise risk of wider war
This weekend’s deadly attacks on Riyadh’s main airport have demonstrated the ability of Yemen’s Houthis to strike at the heart of Saudi power, raising the risk of a dangerous escalation
Eddie Olczyk returns to Chicago Blackhawks as studio analyst
After spending the last several seasons as the Seattle Kraken game analyst, veteran hockey broadcaster Eddie Olczyk is returning home to Chicago. The Chicago native who had multiple stints with the Blackhawks during his playing career will join Chicago Sports Network (CHSN) as a studio analyst for select games this season, according to a report…
Woman arrested after shooting Palm Bay storage business manager
A 40-year-old woman who Brevard sheriff's agents said shot and wounded the manager of a storage facility in Palm Bay was taken into custody Sunday, Oct. 11, the sheriff's office reported.
Tom Cruise Dud ‘Digger’ Drops 60% In Second Weekend At Box Office
Things are going from bad to worse for Tom Cruise’s apocalyptic satire "Digger" in its second weekend at the domestic box office.
Oxford Metrics Forecasts Loss as Entertainment and Research Demand Weakens
Oxford Metrics cuts its 2026 outlook to an adjusted operating loss amid weaker demand, while acquiring Move AI assets and launching a £3 million buyback.
Kansas GOP Sen. Roger Marshall pays off 6-year-old campaign cookie bill
Republican Sen. Roger Marshall settled his debts this weekend with a bakery in Kansas after a bill for hundreds of treats his campaign ordered for a 2020 event sat unpaid for six years.
'Other Mommy' tops the box office with $27.5M; 'The Social Reckoning' opens to $5.5M
The Jessica Chastain horror film “Other Mommy” tops the North American box office in its first weekend in theaters | WBBM Newsradio 780 AM & 105.9 FM
'Other Mommy' tops the box office with $27.5M; 'The Social Reckoning' opens to $5.5M
The Jessica Chastain horror film “Other Mommy” tops the North American box office in its first weekend in theaters | 830 WCCO
'Other Mommy' tops the box office with $27.5M; 'The Social Reckoning' opens to $5.5M
The Jessica Chastain horror film “Other Mommy” tops the North American box office in its first weekend in theaters.
'Other Mommy' tops the box office with $27.5M; 'The Social Reckoning' opens to $5.5M
The Jessica Chastain horror film “Other Mommy” tops the North American box office in its first weekend in theaters.
Gavin McKenna Slays Slow Start
The Toronto Maple Leafs earned an emphatic 6-3 victory over the Colorado Avalanche Saturday night, and Gavin McKenna once again […]
Disappointing LSU Loss to Kentucky Reiterates Points of Emphasis
The Tigers entered Lexington in prime position for the SEC race, but the LSU loss to Kentucky was a sobering reminder of what it takes to win on the road in the SEC. Both sides of the ball for LSU appeared to be among the nation’s top tier of teams going into the game. But …
Kylie Jenner Stars in Hulu’s 'Bachelorette Weekend'
The reality star takes on her first major scripted role as a bride whose closest friends become suspects after a deadly getaway.
New Orleans’ National Fried Chicken Fest lowers Sunday admission price to $25
National Fried Chicken Fest organizers have lowered Sunday’s general admission price to $25 to draw crowds for the final day on Sunday.
Mikel Arteta admits to selection dilemma
Mikel Arteta has admitted that Mikel Merino and Martin Odegaard gave him a selection problem over the weekend, having both played so well over the international break.Photo by Justin Setterfield/Getty...
Mad Science owner brings spooky Halloween science experiments to life
Rob Diaz from Mad Science of NYC & Westchester joins 'Fox & Friends Weekend' to demonstrate spooky Halloween science experiments, including bubbling dry ice potions and a giant fog explosion.
Have McCabe and Mead taken Arsenal Women’s fire with them?
Arsenal Women entered the new season with high expectations, but five Women’s Super League matches later, the picture looks rather different.Just one victory, five points from a possible fifteen and...
Communities worry for their health after Trump weakens pollution limits: 'It's a kick in the gut'
Biden-era changes to the Clean Air Act would have tightened regulations for industrial sites, but the Trump administration has given exemptions to hundreds of facilities. People living near the sites are concerned about air quality and their well-being.
Sunday Puzzle: Back to school
NPR's Ayesha Rascoe plays the puzzle along with Weekend Edition Puzzlemaster Will Shortz and LAist listener Bill Etienne of Laguna Niguel, California.
Economic development’s broken math of buying jobs
First in a three-part series: As the profession turns 100 this month, its traditional business attraction strategy must transform.
U.S. Department of Health and Human Services (HHS) Recommends Science-Based Thresholds to Target Dangerous Enhanced Kratom Products
Kratom products credit: CDPH DEA takes action based on updated recommendation from HHS October 11, 2026 - WASHINGTON - On Friday, the U.S. Department of Health and Human Services relesed the following: The U.S. Department of Health and Human Services (HHS) provided a new recommendation to the Drug Enforcement Administration (DEA) that establishes science-based thresholds for 7-hydroxymitragynine (7-OH) and mitragynine pseudoindoxyl (MGPI), potent opioid compounds associated with products marketed as kratom. The Department of Justice today announced that DEA issued new Notices of Intent reflecting HHS’ updated scientific analysis and recommendations, including a new Notice of Intent for 7-OH and MGPI incorporating HHS’ recommended concentration and ratio thresholds. Following a review of available scientific data and comments, HHS Assistant Secretary for Health Admiral Brian Christine, M.D., recommended that DEA use concentration or ratio-based thresholds to determine which products containing 7-OH and MGPI are subject to Schedule I control for purposes of temporary scheduling of these substances under the Controlled Substances Act. The recommendation is designed to target concentrated or chemically altered products while distinguishing them from natural botanical kratom products, which may contain trace amounts of 7-OH and MGPI. “We are drawing a clear line between natural kratom and dangerous, enhanced opioid products,” said HHS Secretary Robert F. Kennedy, Jr. “We listened to the public, followed the science, and developed a clear recommended threshold for temporary scheduling that targets concentrated 7-OH and MGPI without sweeping natural botanical kratom into Schedule I. The Trump Administration will continue taking decisive action against dangerous products that fuel addiction while making sure our policies are grounded in rigorous science.” Under the recommendation, 7-OH and MGPI would be controlled in Schedule I for purposes of temporary scheduling when either substance alone, or their combined amount when both are present: Exceeds 1 milligram per gram in solid powders, encapsulated material, or other solid forms, or exceeds 1 milligram per milliliter in liquid preparations; or When the mass of mitragynine present divided by the mass of 7-OH, or MGPI, or the combined amount of 7-OH and MGPI if both present, is less than 100. The ratio-based approach reflects the alkaloid composition of natural kratom products and provides a way to identify products intentionally enhanced or concentrated with 7-OH or MGPI. Available scientific data indicate that 7-OH occurs naturally in botanical kratom at relatively low or trace levels, while some evidence reviewed by FDA suggests MGPI may also occur at trace levels in some natural or kratom-derived products. FDA's scientific review found that 7-OH is substantially more potent than morphine in preclinical studies, with available data indicating approximately two to nine times greater potency depending on the study. FDA also identified evidence supporting a meaningful risk of opioid-like physical dependence and withdrawal from MGPI. “Our recommendation gives DEA a scientifically supportable framework to distinguish natural botanical kratom from products that have been concentrated or manipulated to deliver dangerous levels of potent opioid compounds,” said Assistant Secretary for Health Admiral Brian Christine, M.D. “This approach allows us to focus on the products that pose the greatest threat to public health.” In July 2025, following an FDA scientific and medical evaluation, HHS recommended that 7-OH above a specified threshold be placed in Schedule I of the Controlled Substances Act. In July 2026, DEA announced its intent to temporarily schedule 7-OH above a specified threshold, and HHS simultaneously sought public comment on the proposed threshold. DEA subsequently temporarily placed MGPI and two synthetic 7-OH derivatives, MGM-15 and MGM-16, in Schedule I. Since then, questions have emerged about how scheduling could affect natural botanical kratom products potentially containing trace amounts of MGPI. The new HHS recommendation responds to those concerns by providing DEA with a more precise threshold based on both the concentration of 7-OH and MGPI and their relationship to mitragynine, the predominant alkaloid in kratom. HHS and FDA will continue working with DEA to protect Americans from dangerous concentrated and synthetic opioid products while ensuring federal policy is grounded in the best available science. Source: HHS
Ken Paxton’s security for travel cost taxpayers millions. Just 1 in 6 trips had stated business
Records show the Texas attorney general has taken nearly 1,000 trips during his tenure, costing $3.3 million
U.S. Health Secretary Kennedy's plan to study vaccine injuries comes under fire from Maine physicians
Dr. Laura Blaisdell says the U.S. already has systems that monitor and track vaccine safety. She said Kennedy should work with medical experts and pediatricians to restore, not dismantle public trust.
How the GOP weaponized trans issues and left Democrats searching for a strategy
For the second election cycle in a row, the rights of transgender people have taken center stage politically, despite their accounting for only about 1% of the U.S. population and many voters identifying other issues as far more important.
KENS 5: Your San Antonio News Source
Welcome to the official YouTube channel of San Antonio's Own KENS 5. Follow @KENS5 on your favorite social media channels. Download KENS 5+ on your TV to stream live newscast and watch special local programs for free! Email your photos, videos and news tips to news@kens5.com or text them to 210-366-0020.
Pols & Politics: Fox News’ Martha MacCallum to host speaker series in Boston
Fox News’ Martha MacCallum will headline a speaker series featuring two U.S. Senators in Boston this month, as this weekend marked ten years since Trump-Clinton debate attendee Ken Bone went viral.
Country music legend continues to battle serious illness: ‘Need additional time’
He shared the news heading into the weekend.
FILE PHOTO: Illustration shows silhouette of Elon Musk and Tesla logo
FILE PHOTO: The silhouette of Elon Musk and Starlink logo are seen in this illustration taken June 11, 2026.
Business People Northwest Arkansas
Kennedy Hill was one of four associates hired recently by Rose Law Firm, where she'll work out of the business office in the firm's Northwest Arkansas office.
Cavan Sullivan hits historic new heights with Philadelphia Union
By José NuñezRecords are meant to be broken. For Cavan Sullivan, that has been the story of his breakout 2026 season.Fresh off his historic USMNT debut, the 17-year-old midfielder delivered two assi...
The Preliminary Lunar Science Report for Artemis II is Out!
Through photographs, spoken observations, drawings, and annotations, the Artemis II crew created a unique scientific record—one that is now available to the science community and the public for further study. Explore highlights here, and find the full suite of reports and select data resources at the bottom of the page.
Ed Orgeron rejoins LSU football team for first road trip since health scare
Ed Orgeron has not been with LSU after dealing with a health scare, but he was able to rejoin the Tigers for the road game against Kentucky.
Ebola spreads in eastern DRC as Kenya confirms imported case
New cases in eastern DRC and a fatal imported infection in Kenya highlight the challenges of containing Ebola.
PS2 Discs Now Load on Jailbroken PS5 Consoles Through PS5SX2 Emulator
Developer Sword has added physical disc support to PS5SX2, a native port of the PCSX2 PlayStation 2 emulator for jailbroken PlayStation 5 consoles. The feature arrived as a beta in version 2.01 on October 10, a day after Sword showed it off on X with a clip of a PS2 disc going into a PS5....
ALDS Game 5 – White Sox at Guardians discussion
Which AL Central team will head to sunny Florida this weekend?
Billionaire boarding school drops $17M on superyacht for science class
Le Rosey in Switzerland, the world's most expensive boarding school, has taken delivery of a $17 million solar-electric superyacht just so that the students can leave campus to study sailing, ocean...
Arc Raiders' 2.0 Update and 'Spider-Man' Grappling Hook Drive Player Count to Reach 7-Month High
The new Arc Raiders 2.0 update has triggered a seven-month high for its concurrent player count on Steam as fans show up for its "Spider-Man" grappling hook, a new map, a free weekend, and more.
Dolphins activate Kenneth Grant from injured reserve
Jailbroken PS5s Can Now Emulate PS2 Games Using Discs
Support for PlayStation 3 discs appears to be on the way too
AI Driving Game Demo Already Putting Developers Into Debt
Hoping to launch next year, Teach My Little Sister How To Drive is prematurely sending its creators into the red over exhaustive token use
Kentucky high school announces death of senior football player
Danville High School mourns the loss of senior football player Jamaree Johnson following a recent injury.
Kentucky gets a surprise visit from 2027 center
Mark Pope and the Kentucky basketball team received a surprise visit from one of the top centers in the 2027 class on Friday.
Bishops from violence-stricken countries emphasize importance of mental health
During a press conference at the Vatican at the end of the gathering, “A Healing Presence: The Church’s Call to Mental Health Ministry,” several ...
Weekend Reading on Women's Representation: Arizona Congress Candidate Speaks Out About Her Rape, 'It’s OK to Talk About It’: Will Alexandria Ocasio-Cortez Run for President?
Weekend Reading on Women’s Representation is a compilation of stories about women’s representation in politics, on boards, in sports and entertainment, in judicial offices and in the private sector in the U.S. and around the world—with a little gardening and goodwill mixed in for refreshment! —Friday, Oct. 9, marked 115 years since the men of California went to the polls to decide whether the women they lived alongside would be permitted to join them there. —Bernadette Greene-Placentia, the Democratic nominee in Arizona’s 8th Congressional District with a real chance to upset her opponent, was reportedly raped while fixing one of her yard signs. "She chose to share her story because she knows many survivors struggle in silence, and she hopes that by speaking about her experience, others will know they are not alone," said a campaign spokesperson. —Pew Charitable Trust reports that 37 percent of Americans now believe a woman will not be elected president in their lifetime. I urge women like AOC to seriously consider a presidential bid in 2028. —The poet, essayist and translator Anne Carson was awarded the Nobel Prize in literature for her genre-defying work. Since 1901, the Nobel Prize in literature has been awarded 122 times to 104 men and just 18 women. ... and more.
Shai Gilgeous-Alexander Might Have Taken Another Leap
Shai Gilgeous-Alexander doesn't need to add any physical skills. Instead, he and his teammates need to create easier opportunities for high-percentage buckets. Shai playing off ball might accomplish exactly that.
Amazon slashes $430 off 14-inch MacBook Pro M5 Pro, now $2,069
Early holiday deals are in effect at Amazon this weekend, with Apple's M5 Pro MacBook Pro dropping to $2,069 after a $430 discount. You can also save up to $600 on M5 Max models.
Greater Galilee Baptist Church to host annual health fair
CHICAGO — A local pastor is bringing health and wellness resources to the city’s West Side. Greater Galilee Baptist Church is gearing up for its annual health fair this weekend. The event, wh…
Queen Creek businesses requesting state liquor licenses
The Queen Creek Town Council recommended approving several businesses for liquor licenses from the Arizona Department of Liquor Licenses and Control. Kilkenny's Irish Pub, 20736 E. Munoz St., is …
Dr. Oz congratulates Pillen on healthcare spending, decreasing Medicaid enrollment
Dr. Mehmet Oz joined Gov. Jim Pillen over the weekend to congratulate his team on distributing Nebraska’s first cut of the Rural Health Transformation Program. Oz also praised Nebraska for being the first state to implement new Medicaid work requirements.
CSR Weekend Warriors
Here's a fresh weekend open thread, just for you.
José Mourinho sends warning to Real Madrid stars
Real Madrid head coach José Mourinho has this weekend fired something of a warning shot the way of his players in Spain’s capital. This comes amid the assurance that the Portuguese will show no he...
Kent and Medway health services officially merge
More than 100 health services with 6,500 staff members are now part of one organisation.
Daniela Lozano, M.D., Joins Baptist Health Kenneth C. Griffin Neuroscience Institute as a Headache Neurologist - Florida Hospital News and Healthcare Report
October 9, 2026 – Board-certified and fellowship-trained neurologist Daniela Lozano, M.D., has joined Baptist Health Kenneth C. Griffin Neuroscience Institute. Her clinical interests include migraine and other headache disorders, women’s […]
TeraWulf to double data center size near Ashland; Ky. Power to add unit at Big Sandy
TeraWulf Inc. plans to double the capacity of its AI data center at the EastPark industrial park near Ashland a year ahead of schedule, which the two companies say would lead to lower residential electric bills for residential customers. Also, the data center could double in capacity again, TeraWulf says. Kentucky Power says it plans to add a new generating unit at the Big Sandy Power Plant near Louisa, Kentucky, as part of the expansion.
Miami billionaire Ken Griffin boosts hospital gift to $75M. Here’s what to know
Baptist Health breaks ground on the Kenneth C. Griffin Neuroscience Institute in Kendall
Column: Life lessons from the WYO Film Festival
What makes the annual WYO Film Festival — which just wrapped its ninth installment last weekend at the WYO Performing Arts and Education Center — such a unique opportunity is
Rewriting the playbook: The grassroots movement for Black midlife health
I was 45 when my body first started sending distress signals: drenching night sweats, sudden 2 a.m. awakenings and a persistent brain fog that had me forgetting...
Kenya prepared for Ebola. It still slipped through — a warning of wider cross-border spread
Kenya had spent months preparing for Ebola, one of the world’s deadliest viral diseases, screening hundreds of thousands of travelers and training nearly 5,000 health workers in case it crossed the borders.
Hartford businesses prepare for marathon, Wolf Pack weekend
Thousands of runners and hockey fans are expected in Hartford this weekend for the Eversource Hartford Marathon and the Wolf Pack’s first home game of the season.
Inside Ken Paxton’s private testimony about his money
The leaked deposition from a fraud inquiry in 2014 provides insight into the Senate candidate’s investments and his tactics for defending himself.
Detroit Red Wings drowned by Seattle Kraken offensive attack
DEtroit Red Wings score: William Wallinder and Michael Brandsegg-Nygaard scored their first NHL goals, but the Kraken pumped in 5 against John Gibson.
Detroit Red Wings drowned by Seattle Kraken offensive attack
DEtroit Red Wings score: William Wallinder and Michael Brandsegg-Nygaard scored their first NHL goals, but the Kraken pumped in 5 against John Gibson.
France's school protests are about more than broken classrooms
Students taking to the streets in France have become a focal point in the country's increasingly polarised politics.
Browns coach Todd Monken discusses mental process of getting rejected by Jets for Adam Gase in 2019
Friday Night Happy Hour: Must-win edition
Welcome to the weekend.
Senate budget chair questions role of politics influencing budget forecast
A Republican leader has raised concerns about whether political games are being played with budget forecasts that show new revenue amid an uncertain economic forecast.
Wake County GOP wants voters to reject school bond referendum. Others disagree.
Wake County Republican and Democratic parties have taken opposing positions on five county and local bond referenda on Nov. 3 ballot.
Zay Flowers, Marlon Humphrey questionable for Ravens this weekend
Week 6 Open Thread
Welcome to the open thread, the home for discussion for all non-UW games this weekend. With the Huskies playing on Friday, you can check in any time you like on Saturday, but you can never leave. Saturday Early – There are no ranked vs. ranked games in the early slot, but Indiana at Nebraska could […]
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
A new “Carrie ”adaptation, “Fjord,” and “Eternally Yours” top this week’s Must List
“Coven Academy” and Remi Wolf’s “Mud” round out our picks for the weekend of Oct. 9.
Mid-Michigan entertainment for the weekend of Oct. 9-11 and beyond
Check out what’s happening this week.
Stone Mountain Village opens entertainment district - The Champion Newspaper | 404-373-7779
Stone Mountain Village promises on its website, “Whether you’re here for a few hours or an entire weekend, Stone Mountain
Trump wants Talarico and Paxton to debate. Talarico couldn't be happier
When Democratic nominee James Talarico stopped holding campaign events in the Texas Senate race, his Republican opponent Ken Paxton saw an opening to pounce.
Fatal Fury: City of the Wolves DLC character Reina from Tekken announced
SNK has announced Fatal Fury: City of the Wolves downloadable content characters Reina from the Tekken series. She will launch in December.
The 6 College Football Games to Watch in Week 6
Check out our conference preview for all the Big 10 action this weekend. Florida State at Louisville 7 p.m., ESPN (Friday) Both teams are in desperation mode as they try to avoid the season going into a complete tailspin. Florida State is coming in with momentum after pounding Virginia, although it’s been proven you can’t […]
Journey drummer Deen Castronovo suffers medical emergency during concert
He was taken to the hospital while the concert went on with his drum tech Steve Toomey.
Minneapolis Amplified holding concerts at small businesses
Live music and art will be flooding Minneapolis small businesses this weekend with Minneapolis Amplified.
‘A Latino problem’: National Democrats clash with Andy Beshear over Texas governor’s race
Kentucky Gov. Andy Beshear hoped being chair of the Democratic Governors Association this midterms year would raise his profile and connections ahead of his expected 2028 run for president. But it’s also created an opening to ramp up pressure on him, with frustrations spilling into the open this week as multiple Texas Democratic members of Congress and national group leaders accused him of putting his book tour and potential 2028 activity ahead of helping Democratic nominee Gina Hinojosa win the Texas governor’s race.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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