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New Eagles Edge Calls Jalyx Hunt 'a Freak Athlete'
The Philadelphia Eagles are being urged to sign an elite veteran pass rusher like Von Miller. Greenard raved about 2025 Eagles sack leader Jalyx Hunt, referring to him as "a freak" in an interview with the Eagles website. Hunt, who every team could have drafted before the Eagles selected him 94th overall in the 2024 NFL Draft, had a breakout 2025 season.
Dallas Zoo Joins the Certified Green Business List
The Office of Environmental Quality and Sustainability is proud to announce that the Dallas Zoo has joined the Certified Green […]
Politics of Dignity: How Status Inequality shaped Redistributive Politics in India - WID
Politics of Dignity: How Status Inequality shaped Redistributive Politics in India Why do some marginalized groups prioritize representation over redistribution? Poulomi Chakrabarti explores how status inequality has shaped redistributive politics in India.
Erlanger signs letter of intent to become part of South Carolina health system
Erlanger Health has taken is pursing a major partnership that leaders say is designed to strengthen the Chattanooga-based hospital system.The health system anno
Temple partners with local business to support manufacturing in Pennsylvania
A new grant awarded to the College of Engineering and Demco Automation, a local alumni-owned business, will explore how AI can help engineers design and build automated manufacturing systems for Pennsylvania businesses.
Temple partners with local business to support manufacturing in Pennsylvania
A new grant awarded to the College of Engineering and Demco Automation, a local alumni-owned business, will explore how AI can help engineers design and build automated manufacturing systems for Pennsylvania businesses.
Robertson signs $12 million deal with Dallas Stars to avoid arbitration hearing
He was a restricted free agent until his arbitration filing by the July 5 deadline.
Why Did This Man Avoid Alzheimer’s? Scientists Reveal Their Astonishing Theory - Futura-Sciences
A Family Plagued by Early-Onset Alzheimer’s Doug Whitney inherited a rare genetic mutation that’s devastated much of his family: many relatives experienced significant cognitive decline as early as their 50s. Yet Doug himself has stayed mentally alert well past the age at which illness struck in the family. According to...
WhatsApp adds Apple CarPlay and Android Auto upgrades, iPad sign-ups, and more
WhatsApp on Apple CarPlay and Android Auto will let users hear and reply to messages, make calls, view their call history, and access favorite contacts hands-free and right from their car's screen.
Samsung Galaxy Unpacked 2026: The 6 biggest announcements
A redesigned wide Z Fold 8 and a new ‘Ultra’ Fold.
Sunlight Boosts Fertility? What Scientists Have Discovered Will Surprise You - Futura-Sciences
Vitamin D, Sunlight, and Sperm: Digging Into the Science A meta-analysis published in the journal Biomedicines reviewed several observational studies that all pointed to a significant link between vitamin D levels—which are mainly produced in humans through sunlight exposure—and sperm characteristics. These studies also suggested a connection between higher blood...
Live updates: Trump to attend dignified transfer of US service members
President Donald Trump is set to attend the dignified transfer of U.S. service members who were killed in the Middle East amid an escalation in the war with Iran.
Powering America's Genesis Mission: Microsoft's commitment to scientific discovery
Today, we’re excited to share a long-term commitment to the Department of Energy’s (DOE) Genesis Mission, backed by a $60 million investment designed to accelerate AI for science and the breakthroughs it can deliver for the country. This deepened commitment includes Microsoft’s new Scientific Partnership Advancing Research & Knowledge coordination hub and program office, otherwise...
OpenAI Presence is about to take another leap into corporate software
OpenAI's new Presence product signals its push beyond AI models into business software and AI-powered work.
Ken Kollman to succeed David Campbell as Democracy Initiative director in January
As the University of Notre Dame’s Democracy Initiative approaches its fourth year, Inaugural Director David Campbell, the Packey J. Dee Professor of American Democracy, is preparing to transition leadership of the initiative to renowned political scientist Ken Kollman, the Dr. William M. Scholl Professor of Politics in the Department of Political Science and the Keough School of Global Affairs. Kollman began a six-month term as director-designate on July 1 and will formally take over as Democracy Initiative director on Jan. 1.
TECfusions, a Rapidly Growing Developer and Operator of AI-Ready Data Centers and Power Infrastructure, Signs Business Combination Agreement with Apex Treasury Corp.
TECfusions is positioned where accelerating AI data center demand meets a scarcity of power-secured capacity. Company ethos centered on the fusion of ‘Technology, Environment, Community’ focuses on delivering AI-ready capacity while advancing environmental redevelopment and local community outcomes. Unique adaptive reuse strategy designed to convert legacy industrial sites into AI-ready, power-enabled data center infrastructure, accelerating deployment in power-constrained markets. The Transacti
Messy primaries plague both major political parties, causing chaos and confusion in the midterms
As midterm campaigning heats up, both major political parties face unexpected challenges
Messy primaries plague both major political parties, causing chaos and confusion in the midterms
As midterm campaigning heats up, both major political parties face unexpected challenges.
Will surge in German business bankruptcies hit growth?
Company insolvencies in Germany are rising sharply. Is this a sign of deeper economic weakness, or just a market correction that could ultimately benefit future growth?
What Bank Earnings Just Revealed About the Health of the American Consumer
Major banks just gave investors a fresh read on the American consumer, and the news is a good sign for the economy.
The Global Second-Hand Video Game Market Is Valued at $7.2 Billion, but Sony's Decision to Kill PlayStation Discs Threatens to Destroy It, Analysts Say
Sony’s decision to end production of PlayStation discs for new games from 2028 threatens to destroy the second-hand market, analysts have said.
American scientists see prosecutions as part of federal campaign against them
Federal officials charged two virologists they stopped en route from an African disease outbreak with violating import rules. But scientists tell KFF Health News the inactivated samples they carried posed no threat to the public, and they characterize the arrests as part of a government harassment campaign.
How Troy Jackson went from an anti-abortion Republican to the Democrats’ hope for defeating Susan Collins
Troy Jackson is on the verge of replacing Graham Platner as the Democratic nominee for Senate in Maine after harnessing the enthusiasm of former Platner supporters who were galvanized by the oyster farmer’s insurgent campaign.
Airbus Shares Climb on Midterm Profitability Goal
The stock gained more than 7% after the group said it aimed to significantly boost its profitability in the coming years, betting demand will remain strong.
How buyer representation agreements are leaving some homebuyers stuck
Thanks to a seismic new rule, your real estate agent will likely hand you something to sign before a house tour. Risks abound for millions of buyers.
Police Dismantle Kratos Phishing Kit Built to Steal Microsoft 365 Sessions and Bypass MFA
Authorities seize 200 Kratos servers and arrest its alleged developer and operator; investigators estimate 15,000 campaigns ran monthly.
Poland, Hungary's foreign worker curbs create headache for business
Facing a choice between upsetting businesses and a public opinion backlash, the Polish and Hungarian ruling centrists are opting for curbs on foreign labour — something economists warn may hurt the two countries' growth prospects.
Poland, Hungary's Foreign Worker Curbs Create Headache for Business
By Gergely Szakacs, Canan Sevgili and Alan Charlish KISVARDA, Hungary/GDANSK, Poland, July 22 (Reuters) - Facing a choice between upsetting businesses and a public opinion backlash, the Polish and Hungarian ruling centrists are opting for curbs on foreign labour — something economists warn may ...
Connor Bedard’s ‘only goal’ after signing $75 million Blackhawks contract
Chicago Blackhawks star Connor Bedard has a clear goal in mind now that he has signed on the dotted line for the next five years.
Synagie Unveils Geene 2.0 - BytePlus, SingData and FLY Entertainment Among 12 Founding Partners Building Trusted AI Commerce
Synagie, the flagship digital commerce and technology brand of Hong Kong-listed Synagistics Limited (HKEX: 2562), today unveiled Geene 2.0, a Trusted AI Commerce Intelligence Ecosystem (a SaaS platform) designed to help businesses move beyond isolated AI applications towards trusted, scalable business transformation.
Bengals Get Alarming Joe Burrow Message Before Training Camp
The Cincinnati Bengals put all their chips on the table to end their playoff drought this upcoming 2026 season. After signing free agents Jonathan Allen, Boye Mafe, and Bryan Cook, Cincinnati then made the blockbuster trade for Dexter Lawrence II. After three straight seasons of missing the playoffs, the Bengals made aggressive moves to show […] The post Bengals Get Alarming Joe Burrow Message Before Training Camp appeared first on HEAVY.
Staying in a job for the health insurance? About 1 in 4 Americans do, a survey says
About 24% of U.S. employees stay in unwanted jobs just for health insurance, a report out Wednesday finds. Up significantly since 2021, the uptick in "job lock" is a concerning sign for the U.S. economy.
Political analyst on candidates in special GOP primary election for US Senate
FOX Carolina's Justin Dougherty speaks with political analyst Nate Luepp on campaign challenges for many candidates.
NFL Executives Are Taking Notice of Lions Coordinator Kelvin Sheppard
Detroit Lions defensive coordinator Kelvin Sheppard reportedly generated significant interest from NFL coaches and executives this offseason as his reputation continues to rise.
NFL insider shares concerning update on Patriots rookie Gabe Jacas
Patriots rookie Gabe Jacas remaining unsigned moves the situation to "another stage," according to one NFL insider.
Penguins Trade Target Signs; Robertson Off the Market … For Now
Buying time. Just a few days before the arbitration hearing between restricted free agent winger Jason Robertson and the Dallas […] The post Penguins Trade Target Signs; Robertson Off the Market … For Now appeared first on Pittsburgh Hockey Now.
Jason Robertson contract standoff with Dallas Stars ends
Jason Robertson has signed a one-year, $12 million contract with the Stars, the team announced on July 21.
With His Latest Threats, Trump Signals to Iran That He Is Willing to Escalate
President Trump is facing a critical moment in the war, which has failed to bring about the “unconditional surrender” he once demanded.
49ers Site Issues Warning about Jauan Jennings
Minnesota Vikings fans were thrilled by the club’s decision to sign wide receiver Jauan Jennings in May, as the purple […]
Your Startup Might Be a Parasite. Here Are the 4 Warning Signs
Humans generally abhor parasites, but we make exceptions for businesses.
Novo Nordisk sues GLP-1 rival Eli Lilly over claims of false advertising
Novo Nordisk filed a lawsuit claiming Eli Lilly ran “false and materially misleading” advertisements that ignore recent data. According to Lilly, though, its message is "truthful" and "grounded in the most direct scientific evidence available."
Health: Searching For The Source Of Cyclospora
You may have heard of a parasite that’s causing some gastrointestinal distress.Cyclospora has sickened thousands of people across 34 states this summer – more than six times the number reported at this point last year. The CDC has linked a major cluster to shredded iceberg lettuce at Taco Bell in some states. And Taylor Farms de Mexico has now pulled all of its iceberg lettuce from the U.S. market despite an FDA finding that reports that its product contained the parasite were a false positive.We answer your questions about what cyclosporiasis is, how you get it, and why investigators have had such a hard time finding the source.Find more of our programs online. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.
Former Bruin Signs Undrafted Free Agent Deal With Dodgers
The Los Angeles Dodgers have signed a local relief pitcher as an undrafted free agent following the 2026 MLB Draft. UCLA relief pitcher Ian May will begin his professional career with the Dodgers’ organization. May is the 11th former Bruin to join an MLB organization this year. UCLA baseball had 10 total players drafted earlier […] The post Former Bruin Signs Undrafted Free Agent Deal With Dodgers appeared first on LA Sports Report.
Galaxy Z Fold 8 Release Date: 1 Day Left To Claim Samsung Discount
Samsung's Galaxy Z Fold 8 pre-registration window is closing, but this year's sign-up bonus is smaller than last year's. Here's what that actually means for buyers.
WATCH LIVE: Hegseth, Caine testify on Trump's funding request before Senate as Iran war reignites
Rangers sign Rojas, Comeau, Bumila
The Rangers have signed their top three 2026 draft picks
Conan O’Brien shocks fans with new hairdo: ‘Greaser Conan’
Conan O’Brien is sporting a new ’do these days, and fans are confused: ‘Are we just ignoring his hair?’
Thoughts on Design: Design Evanston reviews indoor youth sports facility proposal
On July 1, Design Evanston professional members participated in a Project Review of the indoor youth sports facility proposed for 2722 Green Bay Road by
Hailup Is Building the Digital Future of the Caribbean Entertainment Industry
ATLANTA, Georgia , July 21, 2026 (GLOBE NEWSWIRE) -- Hailup Influencers Inc., founded by Byron Aris, is transforming how Caribbean influencers, artists, and creative professionals connect with fans and generate income worldwide. Designed exclusively for Caribbean talent, Hailup enables creators to monetize their brands through personalized video messages, premium fan experiences, live streaming, and exclusive digital content while strengthening authentic connections with audiences across the Car
Browns free agent signings who overperformed expectations, last 10 years
These players delivered more than expected and became some of the Cleveland Browns' best signings of the last 10 years
Dolphins sign NFL tackling leader to extension amid rebuild
Jordyn Brooks and the Dolphins have agreed to a three-year, $51.3 million extension.
Amazon's Leo satellite venture names first finance VP
Amazon's Leo satellite business names Mike Recupero as its first VP of finance, signaling its growth as an independent entity.
AdventHealth, Intermountain Health Plan Partnership to Strengthen Healthcare for Denver Metro Communities
AdventHealth and Intermountain Health plan to unite their Denver-area services to bring more accessible, connected care to the area’s growing communities. The two healthcare systems have signed a letter of intent and anticipate signing a definitive agreement in the coming weeks to form a joint venture that will improve access to high-quality h...
Apple Reportedly Planning to Wind Down 'iPhone Upgrade Program'
After launching a new "Apple Upgrade" program next week, Apple plans to stop accepting new iPhone Upgrade Program sign-ups, according to Bloomberg's Mark Gurman. It remains to be seen if existing iPhone Upgrade Program members will be able to remain enrolled in the program beyond their current terms, or if they will be migrated to the Apple Upgrade program at some point.
Once Upon a Time in Space: Politics Always Wins
Join the space exploration journey as the Mir’s reign in space comes to an end with the arrival of the International Space Station.
The AI Backlash Companies Can’t Ignore | AI & Business for July 21
Plus, China’s latest AI advances, always-on transcription and the perils of big AI contracts.
How stadiums are turning into entertainment districts
As developmental models for sports venues shift, planners are being tasked with designing vast districts to support year-round activity. For our Future Stadium series, we look at the rise of the sports district
ECFR’s summer entertainment list 2026 – European Council on Foreign Relations
Whether you’re heading off on holiday or staying home this summer, ECFR’s entertainment recommendations—spanning books, podcasts and tv series—will help you rec
Light Flip is the minimalist $299 Moto Razr throwback you’ve been waiting for
Light is back with its fourth device, and this time, it's calling back to one of the most influential phone designs of all time.
Wix Headless Brings Wix’s Full Business Infrastructure to AI Coding Tools and Vibe Platforms
New capability lets builders turn any AI-generated frontends into fully operational businesses with Wix-managed hosting, SEO, analytics, and integ...
Premier Lacrosse League Quietly Struck Exclusive Deal With Polymarket
The deal with the Premier Lacrosse League was signed earlier this year.
Garmin challenges Whoop with subscription-free Cirqa Smart Band
The Cirqa's screen-less design may not command attention, but the data should
Clint Reilly, influential SF political strategist and San Francisco Examiner owner, dies at 79
For decades, Clint Reilly was one of the most influential figures operating behind the scenes of Bay Area politics, managing campaigns for Nancy Pelosi, Barbara Boxer and Dianne Feinstein, advising candidates and helping professionalize a political consulting industry that would grow into a year-round enterprise. He died Sunday at 79.
CONTRIBUTOR'S VIEW - Dick Yarbrough: Who can argue politics with a mouthful of barbecue?
Columnist Dick Yarbrough spotlights Builders Movement’s "Builders BBQ," a summer campaign using cookouts and shared meals to bring politically divided Americans...
This Wearable Aims to Improve Your Blood Pressure. It’s Now in the US, and I Got a First Look
People in Europe who used the wearable significantly improved their blood pressure readings over six months.
Coming to XBOX Game Pass: Halo: Campaign Evolved, Beast of Reincarnation, and More
Suit up Spartans, it’s time to jump into Halo: Campaign Evolved (plus a whole bunch of other games). We’ve got more coming into Premium, some Day One with XBOX Game Pass games, and more. Let’s get to it!
Madisonville Community College partners with Google to offer free business workshops
This partnership offers a series of free workshops designed to help local entrepreneurs, small business owners and community members strengthen their online presence
Recall petitions officially declared insufficient by city
The effort to recall five of Ellsworth's seven city councilors has officially concluded after the petitions fell a few hundred signatures short, the city announced Monday afternoon, July 20.
Steam Deck sales tanked after Valve increased the price, latest estimates suggest decline of more than 75%
A new report suggests that Steam Deck sales have dropped significantly following Valve's price increase due to industry shortages.
FDA’s Review Of Peptides Signals A Growing Public Health Challenge— Separating Science From Hype
A FDA advisory committee will review evidence surrounding peptides. Experts are concerned there is a paucity of evidence to back their approval for legal compounding.
Morocco’s Foreign-Born World Cup Squad and the Politics of Nationality
A national soccer squad comprising only foreign-born players is the latest example of Morocco’s centuries-long effort to define national identity beyond its borders.
Joint School of Public Health Earns National Accreditation
July 20, 2026, NORFOLK, Va. — The Joint School of Public Health at Old Dominion University and Norfolk State University has earned accreditation from the Council on Education for Public Health (CEPH).
Coffee may protect your heart but energy drinks could harm it
For most adults, a daily caffeine habit may be safer for the heart than many people assume. A new American Heart Association review found that up to 400 milligrams of caffeine a day, roughly three to five cups of regular black coffee, is generally safe and may even be linked to lower risks of heart disease, stroke, heart failure, and Type 2 diabetes. But the source matters: highly concentrated energy drinks and shots can sharply raise blood pressure and trigger irregular heart rhythms.
A Historic Data-Sharing Agreement Affirms Tribal Authority and Aims to Improve Public Health
Diseases do not recognize borders, but the laws, regulations, and systems governing critical public health data often do. Improving how data is shared across different jurisdictions—including state and Tribal governments—better prepares public health departments to understand and respond to disease outbreaks and other public health issues while advancing the unique issue of Tribal data sovereignty, the right of a Tribal nation to collect and manage its own data.
The Witcher 3: Wild Hunt — Songs of the Past Reveal Date Confirmed
The Witcher 3: Wild Hunt — Songs of the Past will be revealed at gamescom 2026 during Opening Night Live, CD Projekt has announced.
Election live updates: Arizona Governor Hobbs’ GOP challenger on the ballot as voters hit the polls
Follow live coverage as Arizona voters pick their favorite candidates for midterms. Get the latest as primaries underway for governor, House districts, secretary of state and more.
Pritzker spends over $12 million on national politics
Illinois Governor JB Pritzker has spent over $12 million on national PACs and campaigns in 20 other states, raising questions about his priorities.
Sony Files Another Lawsuit Against AI Music Generator Udio
Sony, the only major music label that has yet to sign a deal with Udio, has sued the AI music generator again.
College football’s best QBs for 2026, plus poll results
The Pulse Newsletter 📣 | This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Don’t spy on anyone today. Coming up: 🏈 CFB QB tiers 📺 Clark out at ESPN 🗳️ Your poll results As one football leaves us, the next one settles in right on time. The World Cup is in the past now. American football is nigh. It’s time to switch our focus. At least until later in this newsletter. We’ve entered one of my favorite parts of the college football preseason: when predictions feel a little more weighty, just...
MAGA candidates keep losing in Arizona. Andy Biggs is out to break the trend
The fronrunner for the GOP nomination for governor hopes he fares better than MAGA-aligned Blake Masters and Kari Lake did in their recent statewide contests.
New Super PAC with ties to Boston Mayor Wu draws rebuke from the senator she’s trying to defeat
A new Super PAC that appears to be aligned with Boston Mayor Michelle Wu has emerged ahead of the state primary, where two Wu-backed challengers are vying to expel the two senators Wu blames for killing her tax bill.
Democratic candidates discuss inclusive politics, bumpy primary campaign
The forum took place with just three weeks to go before the primary election and following a massive shakeup in the race last week.
Houthis Announce Naval Blockade of Saudi Arabia
Analysts warn that a prolonged closure of Bab el-Mandeb could significantly reduce Saudi oil exports and further strain global energy markets
'A very infectious person'
Keegan - who died on Monday - signed Mathie for Newcastle in 1993. Mathie told BBC Radio Suffolk's The Blue Hour: "Very sad, really very sad. They've lost a football great there as a player, a manager and a person.
Clearing his lines
Only one player across the entire World Cup completed more clearances than new Leeds signing Tarik Muharemovic. The Bosnia and Herzegovina international cleared his lines 41 times. Only Nico Elvedi of Switzerland got rid of the ball on more occasions - 48.
Maple Leafs Risk Nick Robertson Turning into Phil Kessel
The Toronto Maple Leafs risk Nick Robertson morphing into another much-maligned winger of yesteryear, Phil Kessel. The post Maple Leafs Risk Nick Robertson Turning into Phil Kessel appeared first on HEAVY.
Michael Page Wants New UFC Contract
UFC welterweight and middleweight fighter Michael Page is hoping to get a new contract as he has just one fight left on his current deal.Page joined the UFC in 2o24 after spending the majority of his MMA career up to that point in Bellator MMA. When the UFC signed Page, it was looked at as […] The post Michael Page Wants New UFC Contract appeared first on HEAVY.
Highland Square business district owners to pay for extra security, beautification projects
With a majority of property owners on board, Akron City Council passed legislation that pushes the Special Improvement District forward.
Inhospitable climate: GOP's disdain of science helps foul air again
It requires a specific combination of stupidity, ignoring expertise and thinking that the voting public will fall for silly grandstanding.
Motorola tablet with 9 JBL speakers confirmed to feature 12.1-inch display
The Moto Pad 70 Groove is set to launch in India. Previously, the company revealed its design and confirmed that it will feature a nine-speaker JBL audio system. Now, the latest teaser reveals details about the tablet’s display and battery.
DEED brings ‘Choose Minnesota’ small-business roundtable to Duluth
The discussion is part of the “Choose Minnesota” campaign, which aims to encourage Minnesotans to shop local.
North Star Health to close birthing center at hospital in Ogdensburg
Claxton-Hepburn Medical Center is losing revenue operating its 24-labor-and-delivery unit amid months of financial turmoil at North Star.
Local food policy panel seeks two new members with healthcare backgrounds
The commission is designed to integrate the public and private sectors into an effort to improve food availability.
Aggies Slugger Cashes In After Texas A&M MLB Draft Surge
Caden Sorrell signs an over-slot deal with the Cubs after a monster Texas A&M season, highlighting an MLB Draft exodus from College Station.
Dodgers vs. Phillies game chat
Dodgers return to a park they last visited during that historic 2025 postseason campaign. Monday’s game info
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.