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Animals Starves while the Kardashians Miss the Charts Again
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get going, I’d like to offer congratulations to Jonathan Funke, whose suggestion “midflicks” won the poll for what I should call straight-to-streaming films which aren’t big or cinematic enough to go to theaters but seem too expensive for a TV movie. It’s so useful a term, I just used it last week! Now I just need to add this term to my data dictionary! Okay, on to this week’s issue. We’re starting out looking at Netflix/Ben Affleck’s latest crime thriller, Animals. I’ll also look at Disclosure Day heading to Peacock (it did better than you’d remember in theaters...) and a new movie based on toys. Plus, a long-time streaming flop returns for its eighth season...will it finally chart? (No.) Will anyone at Disney care? Probably not. All that, plus another look at new shows landing on streaming on 1-Oct from Reelgood, what streamer hasn’t had a film make the Luminate charts since August, Reacher’s long run on the charts, M_onster: The Lizzie Borden Story’s_ short run, the top shows in 2026 according to Samba TV, all the flops, bombs and misses, and a whole lot more. And I mean that last part: putting this week’s issue together, I assembled OVER 25 images, most of which are bespoke looks I made just for this report. Really, publishing articles like this takes the work of writing two articles: one is the narrative and the other is making charts/graphs. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the week of October 5th to October 11th, 2026. You can find a link to my terminology here.) Subscribe Film - Netflix’s Latest Star-Studded Thriller Goes For Glory The tempting angle for anyone writing about streaming film this month, like yours truly, is to ask, “Is this why Dan Lin lost his job at Netflix?” Take Animals, the Ben Affleck-starring-and-directing, Artists Equity-produced crime thriller that opened on 9-Oct. (Kerry Washington and Gillian Anderson are also in it.) If it did really well, then one could argue that Lin has another success on his resume. If it underperformed, then it’s another example of a Netflix underperformance this year. So where did Animals fall? Kinda in the middle, but that means it’s more “not a hit” than “big hit”. On Nielsen, it opened to 12.0 million hours, and here’s how that stacks up for 2026 films so far this year: Obviously, that’s not great. It’s both under my 15 million opening bar for “fine” for a Netflix film and 20 million bar for “great” opening. It did a bit better on Samba TV, getting to first place. That’s very, very good, though again, looking at the Nielsen data, it probably means that it was a light week overall. Luminate’s data is a bit closer to Samba TV’s, tied for 17th all time for single weeks since May of 2024: To top it off, no one seemed to like it. It has a 33 on Metacritic and only a 5.7 on IMDb. Both of these numbers could have been impacted by the stories about Affleck’s comments about using AI to make the film. Given the controversy, the film might not have been as bad as the ratings suggest, but it’s also not a bullish sign. All to say…yeah, on net this film isn’t a point in Dan Lin’s favor. At this point, Netflix’s slide has been long enough—going on since February—that I’m almost tempted to lower the bar for what a “hit” is on streaming. Post-February of 2026 or so, it seems like straight-to-streaming films just haven’t hit the same heights as they did from 2022 to 2025. Before we head onto the “Quick Hits” for film, I want to shout out a fellow newsletter whose articles I’ve been loving this year, LA Material, a new LA-based news outlet. For just a highlight of my favorite articles since July... I loved this article on Ghost Town, a group on Venice that clears homeless encampments. As a Los Angeleno, obviously I adore their articles on LA parking issues. Their article on illegal parking tickets got the City Council to address the issue! Also check out their article on people parking in medians. Check out their deep dive on what went wrong with the LA Jazz Festival and how it fell apart, or what’s wrong with USC’s finances. Finally, they wrote up a voter guide on voter guides for the LA General Election. So meta! In search of a city? L.A. Material is an independent news outlet covering the people, politics, culture and glorious chaos shaping Los Angeles. L.A. Material brings you intel on the city you can’t get anywhere else. From exploring how Reddit short stories became Hollywood’s hottest commodity to reporting on the survival jobs keeping entertainment workers afloat. And answering, once and for all, why the AMC Burbank escalator is always broken. Through their newsletters, podcast, videos, events, and member community, L.A. Material is designed to help Angelenos connect to Los Angeles and each other. Sign up now for the free weekday newsletter. Quick Notes on Film Steven Spielberg’s latest film, Disclosure Day, came to Peacock on 9-Oct, and I’ll admit that, after pulling its stats, I did a pinch of a double take. As I wrote throughout my deep, deep, deep dive on summer box office/Obsession/Backrooms/IP/superheroes, oftentimes the film media discusses films as “flops” or “misses” or “hits” without clarifying what they specifically mean. Since Disclosure Day didn’t make $250 million in the US or $500 million globally, it was definitely a disappointment by Spielbergian standards, who is the highest-grossing director of all time, and arguably even more ahead in adjusted grosses. But it did make $245 million globally on a $115 million budget, so it isn’t as big of a miss as I remember. That’s still probably not enough to break even in the theatrical window, when you factor in marketing costs…but it’s close. And it grossed a lot more even in the US than some titles with about ten times more coverage. Anyways, lots of preamble to say this one only did 4.5 million hours according to Nielsen, so it did make the charts, but on the low end. Here’s how it stacks up to other Peacock titles: Apple TV (née +) followed up their “success for them” Mayday with Matchbox The Movie. This one doesn’t look like a success even for them, but at least it’s not a miss. Apple/Skydance clearly tried to take advantage of the success of Barbie at the box office—let’s greenlight all the toy properties!!!—but of course, this didn’t make it to theaters. And it stars John Cena, who, as I argued earlier this summer, NEEDS to get his movies back in theaters. Anyways, this one has mixed-to-bad numbers. It missed the Samba TV and Nielsen charts in its first week, but did make Luminate with 7.1 million hours. That’s just enough to not be an outright miss, and about half what Mayday did earlier this summer. Speaking of Apple Studio’s Mayday, it ended up lasting five weeks on Luminate, which isn’t bad for Apple TV. On Nielsen, it had a three-week run, racking up 13.5 million hours total. Again, like Matchbox, the issue is the budget; I doubt that this viewership earned enough to justify that budget. Also, to be clear, neither of these films are “midflicks”; both should have gone to theaters. Toy Story 5 is not hanging around on the streaming charts on Disney+, so it’s not as leggy as either Zootopia 2 or Moana 2, and definitely not in the same class as Encanto. (It did make all the money at the box office, so Disney is going to be fine…) The Breadwinner on Netflix (from Sony) is down to 3.9 million hours in its third week. It only lasted for one week on the Samba TV charts. Netflix’s Doing Life had a smaller-than-normal binge release curve bounce, only going to 7.1 million hours from 6.0 to start, but it made Samba TV at fifth place in its second week. The Netflix documentary, The Widower: Til’ Death Do Us Part, also had a small binge release curve bounce to 6.5 million hours, but did make a second week on Samba TV. Meanwhile, Netflix’s Unabomber fell off after two weeks on Nielsen—which is not great at all—and Demon Slayer fell off after just one week. Over on Luminate, the two smaller titles The Swan: Behind the Mirror and Kill. Bury. Print both fell out of the Luminate top ten charts. The story of library film at the first of the month is the arrival of the Ice Age films on Netflix. Now, here’s a small example of optimizing your library that even Netflix could do better. Say you want to rent/license a new film series from Disney**.** A streamer could pay a big paycheck and then drop each Ice Age film on the exact same day of the month, the fourth of October. That’s one choice. In contrast, the streamer could have released each film one week apart, and make each one a mini-event for folks watching Ice Age films. Or even roll them out monthly. Netflix opted for the former strategy, and as a result, only three of the films made the Nielsen charts this week. The “Miss of the Week” goes to Tubi’s YA-ish horror film_, R.L. Stine’s Pumpkinhead 2_, which didn’t even make the Luminate charts like Tubi films usually do, or, should I say, “used to”? Tubi films, most of which are straight-to-streaming, used to reliably make the Luminate film charts (which only covers straight-to-streaming films), but a Tubi film hasn’t made it since August. The first Pumpkinhead got 1.4 million hours last year according to Luminate. As I wrote about this film before, it seems to be a bit muddled in terms of age: too scary for young kids but probably not scary enough for older kids. Speaking of Luminate, Netflix’s latest doc about a comic (expect more docs about comedians all month), Who Is Martin Mull?, flopped, getting just 200K and 700K hours according to Luminate. Three other film/special misses belonged to Hulu, including a standup special, Jamie Foxx: Take Care of Yourself, Neon’s latest horror film, Hokum, which made $17 million in the US, and a Family Guy Halloween special. (That last one was only 22 minutes, so it’s not a surprise it missed.) Finally, another Netflix standup special missed the charts, Mojo Brookzz: I Know You Lying missed too. I can confirm last week’s misses, most notably Paramount+’s Jackass: Best and Last, MUBI’s Teenage Sex and Death at Camp Miasma and HBO Max’s Evil Dead Burn. Television - I Can’t Visualize Nothing: The Kardashians Story Normally, in the mini-dive essays that open the Streaming Ratings Report, I focus on shows that do well or, at the very least, make the charts. Why? Because as I’ve said time and again, I can’t visualize nothing like, say, the Kardashians’ TV shows. Here’s the TV debuts chart for this week with a missing spot for The Kardashians, whose eighth season just landed on Hulu:
Next up for Tanger? A 6,900-square-foot billiards hall and showroom
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Player Availability Report: #MINvSKC
Player Availability Report is SportingKC.com’s look at the latest status updates around the team ahead of upcoming matches and is presented by Saint Luke’s. All details listed are from the league’s official Player Status Report that is submitted the day prior to the match. Sporting Kansas City hits the road
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US Health Chief RFK Jr Faces Widespread Rebuke Over His Anti-Arab Remarks
By Kanishka Singh WASHINGTON, Oct 27 (Reuters) - US Health Secretary Robert F. Kennedy Jr. faced widespread rebuke from civil rights groups, healthcare advocates and Democrats on Tuesday over his anti-Arab comments that the Council on American-Islamic Relations cast as "a textbook display of ...
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No clear winner in Israeli election, exit polls indicate, as Netanyahu’s fate hangs in the balance
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O’Hare’s massive restaurant and retail shake-up nears decision time
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RFK Jr. says Arab Muslims no longer produce prizeworthy science or literature
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FACT FOCUS: Kennedy's claim that Arabs 'don't produce science' meets a Nobel Prize reality check
U.S. Secretary of Health Robert F. Kennedy Jr. has sparked controversy with comments about Arab contributions to science and literature. Speaking at a campaign event in Grand Rapids, Michigan, Kennedy
FACT FOCUS: Kennedy's claim that Arabs 'don't produce science' meets a Nobel Prize reality check
U.S. Secretary of Health Robert F. Kennedy Jr. has sparked controversy with comments about Arab contributions to science and literature. Speaking at a campaign event in Grand Rapids, Michigan, Kennedy
FACT FOCUS: Kennedy's claim that Arabs 'don't produce science' meets a Nobel Prize reality check
U.S. Secretary of Health Robert F. Kennedy Jr. has sparked controversy with comments about Arab contributions to science and literature. Speaking at a campaign event in Grand Rapids, Michigan, Kennedy
FACT FOCUS: Kennedy's claim that Arabs 'don't produce science' meets a Nobel Prize reality check
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FACT FOCUS: Kennedy’s claim that Arabs ‘don’t produce science’ meets a Nobel Prize reality check
WASHINGTON (AP) — Health and Human Services Secretary Robert F. Kennedy Jr .'s broad assertions about Arab contributions to humanity's scientific and literary d
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FACT FOCUS: Kennedy's 'Arabs don't produce science' claim meets a Nobel Prize reality check
WASHINGTON (AP) — Health and Human Services Secretary Robert F. Kennedy Jr.'s broad assertions about Arab contributions to humanity's scientific and literary discoveries at a Republican campaign event in Grand Rapids, Michigan, have drawn criticism just days before midterm elections.
FACT FOCUS: Kennedy's 'Arabs don't produce science' claim meets a Nobel Prize reality check
WASHINGTON (AP) — Health and Human Services Secretary Robert F. Kennedy Jr.'s broad assertions about Arab contributions to humanity's scientific and literary discoveries at a Republican campaign event in Grand
FACT FOCUS: Kennedy’s ‘Arabs don’t produce science’ claim meets a Nobel Prize reality check
U.S. Secretary of Health Robert F. Kennedy Jr. has sparked controversy with comments about Arab contributions to science and literature.
FACT FOCUS: Kennedy's 'Arabs don't produce science' claim meets a Nobel Prize reality check
U.S. Secretary of Health Robert F. Kennedy Jr. has sparked controversy with comments about Arab contributions to science and literature. Speaking at a campaign event in Grand Rapids, Michigan, Kennedy
FACT FOCUS: Kennedy's claim that Arabs 'don't produce science' meets a Nobel Prize reality check
U.S. Secretary of Health Robert F. Kennedy Jr. has sparked controversy with comments about Arab contributions to science and literature.
FACT FOCUS: Kennedy's 'Arabs don't produce science' claim meets a Nobel Prize reality check
U.S. Secretary of Health Robert F. Kennedy Jr. has sparked controversy with comments about Arab contributions to science and literature.
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Amazon Business Adds AI Procurement Tools, Building on $60B Marketplace Momentum
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As Cleveland’s grocery stores continue to close, this city official steps up to ensure food access
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Watch the newest commercials from Ninja, Meta Muse, AT&T Business and more
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Nvidia, AMD Get Their Jollies Hooking Up With Meta's Muse
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TreImage Partners with Haaseline Entertainment & CPG Product Placement Group to Expand Licensing & Retail
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Cornell astronomy researcher to head planetary science workforce survey
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Zelda 40th Anniversary Nintendo Switch 2 restock signals good news for launch day buyers
📅 The Zelda 40th Anniversary Switch 2 releases on Thursday, October 27 🚨 Our Zelda Switch 2 restock tracker @mattswider on X will send out an alert when stock appears 😲 Nintendo Store held a surprise restock yesterday, which is good news for other retailers 🙏 It suggests other retailers may be holding back launch day stock, too Walmart: Zelda Switch 2 console Best Buy: Zelda Switch 2 console GameStop: Zelda Switch 2 console Target: Zelda Switch 2 console Nintendo: Zelda Switch 2 console 🚨 We’re tracking Zelda Switch 2 stock updates. If you’d like to know when more stock arrives, follow Matt Swider on X and turn on notifications. You can also become a free or paid subscriber to The Shortcut to help support our work. 🚨 🚨 Want the Zelda 40th Anniversary Switch 2? Drop your email for restock alerts before it sells out. ⤵️ Subscribe We predicted that a Legend of Zelda 40th Anniversary Switch 2 restock would happen on launch day, October 29, and we’re now even more confident after the Nintendo Store’s surprise restock yesterday. Our followers were the first to know that the Zelda Switch 2 was back in stock at the Nintendo Store, and the console even promised to arrive on launch day if you managed to secure one. [ Matt Swider (The Shortcut)@mattswider ](https://x.com/mattswider/status/2114758291322757239?s=20) Zelda Switch 2 console in stock at the Nintendo Store nintendo.com/us/store/produ… 4:37 PM · Oct 26, 2026 · 67K Views 18 Replies · 4 Reposts · 75 Likes It strongly suggests that other retailers such as Walmart, Target, GameStop, Amazon and Best Buy will have more units – albeit in limited quantities – on launch day for those who currently don’t have a pre-order. Retailers often hold back stock for launch day buyers who haven’t pre-ordered. Cancellations can also occur in the run up to release, meaning more stock is made available that was previously snapped up. Zelda Switch 2 restock – why Walmart will have stock Walmart historically holds back extra stock for launch day, and we’re expecting the same to happen on October 29. As the largest retailer in the US, it usually has the biggest stock allocation, and Thursday and Friday mornings is when the retailer tends to offer restocks online. As we mentioned previously, Nintendo was also a retailer to watch – and it went live with a restock earlier than we thought. It had previously promised the Zelda 40th anniversary Switch 2 would be “replenished”, and it offered a limited amount of stock for those who were lucky enough to snag one. (Hint: Followers of Matt Swider on X and our restock tracker were first in line.) We’re expecting other retailers like Target, GameStop and Amazon to get a new wave consoles on launch day, and we’ll notify you if and when any Zelda Switch 2 restocks appear. Why you should follow our Zelda Switch 2 restock tracker Remember when you couldn’t find a PS5 for nearly two years? Not our followers. We helped over 400,000 people buy Sony’s console when it was in and out of stock, and we’ve since made it our goal to help our subscribers bag hard-to-find times. We’ve done the same with the PS5 30th anniversary edition, Nintendo Switch 2, and many more in-demand products. With up-to-the-second US store inventory checks, The Shortcut and Matt Swider on X offers exclusive Zelda 40th anniversary Switch restock updates. You’ll also receive an instant notification on X (if set to on) as soon as new stock arrives. Up next: Zelda 40th Anniversary Switch 2 Pro Controller restock looks increasingly likely at Nintendo Store Subscribe Adam Vjestica is The Shortcut’s Senior Editor. Formerly TechRadar’s Gaming Hardware Editor, Adam has also worked at Nintendo of Europe as a Content Marketing Editor, where he helped launch the Nintendo Switch. He also runs a retro gaming YouTube channel called Game on, boy! Follow him on X @ItsMrProducts.
RFK Jr accused of ‘blatant bigotry’ after claiming Arabs ‘don’t produce science or literature’
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Joy Behar finally returns to “The View” after nearly 1 month, shares painful details of shoulder injury
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DOMSKY: Vanderbilt’s business fraternities are playing favorites
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Marzetti hires president for retail business
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Amazon’s ‘Safe’ Retail Business Earns Less Than AWS Does. Is the Stock Still a Good Buy for Cautious Investors?
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Britain Politics
Britain's Prime Minister Andy Burnham, center, and Secretary of State for Housing, Communities and Local Government, Angela Rayner, left, host Muslim community leaders during a roundtable at Downing Street in
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NationsBenefits Expands Member Access to Health Benefits Across Costco Stores Nationwide
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Why are Meta and TikTok censoring women’s health content?
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iPhone 18e Could Get Two Key Upgrades While Keeping 60Hz Display
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John Goblikon wants to fire his ghostwriter. The problem? He is his ghostwriter
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The American Heart Association, American Academy of Pediatrics, American College of Obstetricians and Gynecologists and the Society for Maternal-Fetal Medicine have released a publication that redefines ...
What Is the Relationship Between Doing Good History and Entertainment?
[Cross-posted from The Tattooed Historian’s Dispatch] What exactly are we doing when we communicate history to the public? Most of us would agree that accuracy matters, evidence matters, context matters, historical rigor matters. But we also live in a world where attention matters (and attention spans are dropping at an alarming rate). Subscribe Whether we’re posting on social media, producing videos, hosting podcasts, giving public talks, or designing museum programs, we’re all competing with countless other demands on people’s time. The public doesn’t simply stumble into history anymore. Now, good history has to find people where they already are. This raises a difficult question: Is making history entertaining part of good historical practice, or is it simply what we must do to remain relevant? “Entertainment” is often treated as the opposite of seriousness. But what do we mean when we use the term itself? Does entertainment mean simplifying the historical record? Does it mean telling compelling stories in a lively manner? Is there a difference between being engaging and being entertaining? And who gets to decide where that line is? Share These questions become even more complicated online. Social media platforms reward attention. Algorithms reward engagement (the positive and the negative). Visibility often depends on producing content that people are willing to click, watch, share, and discuss. What happens when those incentives shape the way history is presented? Can historians work within those systems without letting those systems define the work? Are public audiences being served better than ever before, or are platform incentives changing what kinds of history rise to the surface? These are just a few of the issues that I discuss with John R. Heckman in our latest installment of “Historians Off the Cuff.” Feel free to suggest future topics for us to discuss in the comments section below. Hope you are entertained. LOL Civil War Memory is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
Pasifika Entertainment Advancement Komiti Announces 2026 Writers Fellowship Class
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New Jersey Cannot Prescribe Better Health Without Making Healthy Food Accessible
By Assemblyman Kenyatta Stewart We tell people with diabetes to watch their blood sugar. We tell people with hypertension to reduce their sodium. We tell families to eat more fruits and vegetables to prevent chronic disease. But what happens when the food we recommend is beyond their budget or unavailable in their neighborhood? That is[...]
Netanyahu’s legacy is on the line as Israelis vote in the first elections since the Oct. 7 attack
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iPhone AI Images and Edits Now Have a Hidden Watermark
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Netanyahu must go: Desperate politics of survival
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New test could flag which men need aggressive prostate cancer treatment and which don't
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Apple addressed 329 unique security vulnerabilities across today’s updates
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US told Venezuelan authorities that opposition leader Machado should be allowed to return
WASHINGTON (AP) — Secretary of State Marco Rubio said Monday that the Trump administration told Venezuela’s interim authorities “weeks and weeks ago” that oppos
MSG Entertainment Paid New Legal Chief $2.6M in First Three Months
Allen Lo, the former Meta deputy general counsel, took over as MSG Entertainment's chief legal officer in March, months before the company was hit with litigation over a massive data breach and launched a defamation suit against Wired.
Assassin's Creed Black Flag Resynced Final Major Content Update Coming This Week
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Secretary Kennedy Secures Commitments from More Than 250 Hospitals to Make Hospital Food Healthier
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Pete Hegseth’s Reported Political Backup Plan Emerges Amid Impeachment Push
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Report: Silent Hill 1 Remake Targeting 2027 Release, First Cast Details Revealed
Following the critical and commercial success of the Silent Hill 2 remake, fans were left eager for more modern takes on classic entries. Bloober Team answered that call last year…
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Alexandria Ocasio-Cortez softens tactics as her political ambitions grow
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Halide’s Duo update just knocked an item off my camera wish list.
Halide III just got its iPhone Duo update with re-worked controls for the new screen formats and a feature that Apple’s native camera app left out: a waist-level viewfinder. When you use the phone in its L-shaped pose the image preview will appear on the top portion of the screen. I was hoping I’d be able to move the preview to the lower half of the screen and use it like a classic Hasselblad camera. It’s a nerdy little detail, but Halide is made by nerds, for nerds, and I appreciate that. [Link: Halide for Duo: Electric Boogaluo | https://www.lux.camera/halide-for-duo/ | Lux — iPhone camera apps, camera reviews and more]
State says it will keep 25 mental health beds at Choate, expand regional jobs
Illinois will retain 25 mental health beds at Choate while expanding psychiatric services and jobs across the region.
Medical societies release landmark framework redefining women's heart health
Today, the American Heart Association, American Academy of Pediatrics, American College of Obstetricians and Gynecologists and the Society for Maternal-Fetal Medicine released a landmark publication that redefines heart health in girls and women.
Secretary Kennedy Brings ‘Take Back Your Health Tour’ to Texas and Florida to Advance Prevention and Improve Patient Care
HHS Secretary Kennedy, Jr. brought his “Take Back Your Health Tour” to Texas & Florida last week to advance President Trump’s Make America Healthy Again agenda
Oppo Find X10 Pro Max Review: The Incredible Triple 200MP Cameras Are Only Half the Story
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Political battle intensifies within Labour over Rosebank oil field
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Wilmington Health facility sells for $9.4M
Wilmington Health’s main facility recently sold for more than $9 million. The 66,000-square-foot facility located at 1202 Medical Center Drive was purchased by Charlotte-based real estate investment firm Cedar Square in a $9.4 million sale-leaseback transaction, according to a deed recorded Oct. 21. Wilmington Health will continue leasing the facility, CEO Jeff James told the Business Journal in September. James said the lease term would likely be five years, with most services eventually transferring to a new medical office building under construction in the Midtown Park office area near The Pointe at Barclay. The Wilmington Health facility was originally listed earlier this year at $11.85 million. A Wilmington Health representative did not respond to a request for comment by press time. Steve Hall, vice president of BlueCoast Commercial, represented Wilmington Health in the transaction. “Wilmington Health wanted to unlock the value in its real estate without disrupting a single patient visit, and a sale-leaseback let them do exactly that,” said Hall in a text to the Business Journal Monday. “Cedar Square gets a long-term, absolute net investment anchored by one of the region’s leading physician groups, and Wilmington Health keeps its home on Medical Center Drive while redeploying that capital into care.” The sale marks Cedar Square’s first entry into the Wilmington market, according to Jon Dixon, the firm's managing partner and founder. “We are attracted to Wilmington's growth and what we see as strong long-term fundamentals,” said Dixon in an email Monday. “Population growth, relative affordability, and quality of life make it a compelling market for us. The climate and proximity to the coast are a big part of that appeal.” He added, “We hope to pursue additional opportunities across retail, industrial, medical office and multifamily in Wilmington. We will evaluate opportunities individually and remain disciplined about the properties we pursue. We would like this acquisition to be the beginning of a broader investment presence in Wilmington.” Given the facility’s age, Dixon said the site could eventually be redeveloped, potentially for medical office space or housing. Dixon said recent announcements from UNC Health and Atrium were among the factors behind the firm’s growing interest in Wilmington’s medical-office market. The announcements involve competing proposals for hospital expansion in New Hanover County, which are subject to the state’s Certificate of Need process. “Medical office remains one of the most sought-after asset classes in commercial real estate,” said Hall, “and well-located (medical office buildings) with strong operators are scarce in Southeastern North Carolina.” According to Dixon, Cedar Square describes itself as a boutique, hands-on real estate investment firm that values direct relationships with tenants and the communities where it owns property. “We’re very hands-on, and we like to be in direct contact with all of our tenants and the communities in which we own,” Dixon said. He added, “We’re definitely interested in building a presence with local owners, brokers and businesses or tenants.”