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Sacramento crews respond to fire at pallet yard business

The Sacramento Fire Department responded to a fire at a pallet yard on Tuesday night.

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Apr 8 • 1:38 AM EDT • Business • kcra.com
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After switching sports, Ames High grad gears up for senior season

Gabe Greenlee has had a long, winding road to ISU's offensive line

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Apr 7 • 11:13 PM EDT • Sports • kcci.com
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California Assembly Health Committee passes 'Next of Kin Notification' bill

Assembly Bill 2598 was introduced in response to KCRA’s “Dignity Delayed.” The investigation revealed a backlog of human remains after patient deaths at Dignity Health hospitals.

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Apr 7 • 9:26 PM EDT • Health • kcra.com
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Iowa Business Council Survey: Confidence rises in early 2026

The Iowa Business Council reports increased business confidence in the first quarter of 2026, driven by high sales expectations.

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Apr 7 • 7:00 PM EDT • Business • kcci.com
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Mass. food insecurity surging; Doctor warns of growing health impacts

More than one-third of households struggled to access enough food in 2024.

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Apr 7 • 6:22 PM EDT • Health • wcvb.com
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Protect Girls Sports in Maine files motion to intervene in lawsuit over signatures

The lawsuit alleges there were problems with the signature-gathering process.

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Apr 7 • 5:35 PM EDT • Sports • wmtw.com
Winston Salem Fire Department fighting commercial business fire

The Winston-Salem Fire Department posted that they were fighting the fire shortly before 7 a.m.

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Apr 7 • 7:18 AM EDT • Business • wxii12.com
Owner of Upstate arcade and game lounge blames liquor law changes for business shift

The owner of Pinky’s Revenge says South Carolina’s liquor law changes are driving up costs and forcing a business shift.

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Apr 6 • 11:27 PM EDT • Business • wyff4.com
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Former Birmingham sportscaster indicted in Alabama Motor Sports Hall of Fame probe

A longtime Birmingham sports anchor has been indicted for allegedly using his position for personal gain while leading the Alabama Motor Sports Hall of Fame.

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Apr 6 • 8:18 PM EDT • Sports • wvtm13.com
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Black-owned businesses considering Draft Bash event one mile from NFL Draft theater

Nearly 100 Black-owned businesses might set up at Allegheny Commons Park when the NFL Draft kicks off on the North Shore.

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Apr 6 • 5:54 PM EDT • Business • wtae.com
Fans gather at Heroics Sports Lounge for NCAA women's basketball championship game

Fans gathered at Heroics Sports Lounge to celebrate UCLA's historic win the NCAA women's basketball championship.

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Apr 6 • 3:12 PM EDT • Sports • kcci.com
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Interactive exhibits shine at IMAG History & Science Center in Fort Myers

Gulfcoasting takes you inside IMAG with Jason Drew and Director Christian Gould — exploring interactive science, the Gulfcoast Weather Experience, and the outdoor estuary where longtime animal residents steal the show.

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Apr 6 • 9:56 AM EDT • Science • gulfcoastnewsnow.com
WoW Race To World First Thrown Into Chaos After Secret Boss Phase Reveal

Screams of joy were quickly replaced by panic.

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Apr 6 • 7:22 AM EDT • Technology • gamespot.com
State Of Decay 3's Announcement Trailer Wasn't Actually The Game

The trailer also featured things that won't be in the full game, like zombie deer.

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Apr 6 • 5:27 AM EDT • Technology • gamespot.com
Coffee company owner in Ferndale preparing to open brick-and-mortar shop
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Apr 5 • 7:53 PM EDT • Business • cbsnews.com
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Family of suspected Raymond shooter says he struggled with mental health

Kodey Masse said the man involved Saturday was not the brother he knew.

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Apr 5 • 6:36 PM EDT • Health • wmur.com
Close Up: Highlighting women in history and Iowa politics

The contributions of female pioneers in Iowa's political history and their ongoing impact, and a candid conversation with CBS News Correspondent Norah O'Donnell

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Apr 5 • 1:01 PM EDT • Politics • kcci.com
CA lawmakers prompted to address federal CalFresh eligibility cuts

The County Welfare Directors Association of California is urging state lawmakers and Gov. Gavin Newsom to help as food assistance programs face major changes that could result in food insecurity and strained food banks.

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Apr 5 • 11:25 AM EDT • Politics • kcra.com
In a state that bans online sports betting, why is California allowing people to bet on politics?

Online sports betting is illegal in California but as of right now, it’s apparently legal for most people to bet on politics.

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Apr 5 • 11:25 AM EDT • Politics • kcra.com
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California Politics 360 Full Episode | $13M placed in bets on CA governor's race

Ashley Zavala sits down with Sacramento Assembly Member Maggy Krell about what more she says should be done.

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Apr 5 • 11:25 AM EDT • Politics • kcra.com
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What is the Insurance Commissioner responsible for?

Before you vote, we want to explain what exactly the Insurance Commissioner oversees.

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Apr 5 • 11:23 AM EDT • Politics • kcra.com
Pinky's Revenge Arcade and Game Lounge set to close, citing South Carolina liability laws

Pinky Revenge Arcade will soon be closing its doors.

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Apr 4 • 9:28 PM EDT • Business • wyff4.com
Business owner gets cited after removing needles and trash

Robert Vick had people living outdoors next to his restaurant, leaving hypodermic needles on the ground.

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Apr 4 • 7:44 PM EDT • Business • koat.com
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Community members remember Katelyn Hall, demand change after mental health call turned deadly

The Kentucky Alliance, VOCAL_KY, and other community organizations held a press conference Saturday, following the police shooting that led to the death of a Louisville woman in a mental health crisis.

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Apr 4 • 3:20 PM EDT • Health • wlky.com
WNC businesses still recovering and welcoming back visitors

Businesses are still feeling the impacts of Hurricane Helene but are inviting visitors back.

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Apr 3 • 11:17 PM EDT • Business • wyff4.com
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Dover School District doing away with health insurance provider

This comes after the provider has faced numerous problems in the last year, including quoting districts millions of dollars to help pay for a lack of funds.

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Apr 3 • 10:35 PM EDT • Health • wmur.com
How to get a sneak peek of the Greensboro Science Center's new 32,000-square-foot rainforest

Living on the 'wild-side': How to get a sneak peek at the Greensboro Science Center's new 32,000 square feet rainforest

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Apr 3 • 4:56 PM EDT • Science • wxii12.com
Nashua health officials search for homeless man with tuberculosis

A New Hampshire judge is ordering a homeless man with active tuberculosis to isolate or be arrested.

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Apr 3 • 3:53 PM EDT • Health • wmur.com
Quiz: This week in politics

It was another busy week in national politics. Take this quiz to see what you know and what you missed.

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Apr 3 • 2:07 PM EDT • Politics • wlwt.com
Quiz: This week in politics

It was another busy week in national politics. Take this quiz to see what you know and what you missed.

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Apr 3 • 2:07 PM EDT • Politics • wesh.com
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Quiz: This week in politics

It was another busy week in national politics. Take this quiz to see what you know and what you missed.

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Apr 3 • 2:07 PM EDT • Politics • wvtm13.com
Quiz: This week in politics

It was another busy week in national politics. Take this quiz to see what you know and what you missed.

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Apr 3 • 2:07 PM EDT • Politics • wmur.com
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LMPD to release video Friday from officers who responded to mental health crisis call

Louisville Metro Police will release body camera video Friday from the deadly shooting of Katelyn Hall.

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Apr 3 • 1:10 PM EDT • Health • wlky.com
Cosmic Baseball lights up Oklahoma City this weekend with unique sports twist

Fans can experience a glowing, high-energy baseball show as Cosmic Baseball transforms Chickasaw Bricktown Ballpark into a neon-lit spectacle this weekend.

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Apr 3 • 11:00 AM EDT • Sports • news9.com
GameStop Thought Buying Games Online Was A 'Passing Phase'

In a GDC talk, Impulse creator Larry Kuperman explained how the retail chain bet the farm on brick and mortar

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Apr 3 • 8:14 AM EDT • Technology • kotaku.com
PlayStation To "Enhance Gameplay Visuals" With Buyout Ahead Of PS6

SIE buys the developer of AI-based technology that can transform a photo into a "volumetric 3D experience."

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Apr 3 • 4:10 AM EDT • Technology • gamespot.com
GTA 6 Will Likely Borrow Ideas From Red Dead Redemption 2, Former Rockstar Dev Says

"I'll be surprised if they don't use something from Red Dead 2."

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Apr 3 • 3:24 AM EDT • Technology • gamespot.com
Mass. Senate proposes $1M to revive cannabis health awareness effort

Funding would restart a long-mandated public education campaign, though it remains below requests and is not yet guaranteed.

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Apr 2 • 6:30 PM EDT • Health • wcvb.com
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Large police, SWAT presence blocks off street in Over-the-Rhine

A large police and SWAT presence is blocking a street in Over-the-Rhine Thursday.

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Apr 2 • 5:37 PM EDT • Health • wlwt.com
One year later: Businesses still rebuilding in Jeffersontown after EF3 tornado

38 businesses in total were affected by the April 3rd tornado, which caused more than $100M worth of damage.

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Apr 2 • 5:17 PM EDT • Business • wlky.com
Masked suspect shoots, wounds customer while robbing business, police say

Police said a masked male robbed a local establishment and shot a customer in the lower extremity.

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Apr 2 • 12:02 PM EDT • Business • wgal.com
Officials address response after woman fatally shot by LMPD during mental health crisis call

Police said the case did not qualify for Louisville’s crisis call diversion program because of the reported weapon and because other people were inside the home.

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Apr 1 • 11:48 PM EDT • Health • wlky.com
Rock Island Bridge open as first of its kind entertainment area

Kansas City might have one of the more unique entertainment venues in the country.

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Apr 1 • 8:09 PM EDT • Entertainment • kmbc.com
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Pictures: Vehicle hit brick pillar outside business on Sawmill Road

A vehicle hit a building at 6591 Sawmill Road in Dublin.There were no injuries, despite structural damage at the scene.Police are investigating the incident. T

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Apr 1 • 12:23 PM EDT • Business • abc6onyourside.com
Gerry Sandusky retires as WBAL-TV 11 Sports Director, Voice of the Ravens

Gerry Sandusky, longtime sports director at WBAL-TV 11 and the Voice of the Baltimore Ravens, announces his retirement.

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Apr 1 • 10:39 AM EDT • Sports • wbaltv.com
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"Fortnite's Cultural Moment Is Starting To Fade," Expert Says

"Forever games, it turns out, aren't."

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Apr 1 • 7:48 AM EDT • Technology • gamespot.com
PlayStation Plus Free Games For April 2026 Revealed

Here's what PS Plus subscribers can look forward to in April.

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Apr 1 • 4:33 AM EDT • Technology • gamespot.com
NeeDoh craze draws lines, boosts business for Valley Junction shop

Customers describe driving from store to store, checking inventories that vanish within minutes, and even encountering empty shelves despite online listings showing items in stock.

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Mar 31 • 11:13 PM EDT • Business • kcci.com
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Missouri attorney general files suit against Kansas City business over 7-OH sales

Missouri Attorney General Catherine Hanaway is taking action against businesses that sell and manufacture 7-OH, which she called a "deadly opioid."

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Mar 31 • 5:11 PM EDT • Business • kmbc.com
The Biggest New Game Releases Of April 2026

Sci-fi adventures, turbo-powered wildcards, and cephalopod capers await in April.

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Mar 31 • 8:00 AM EDT • Technology • gamespot.com
Wake Up Call from Partners for Visual Health

Tuesday's Wake Up Call comes from the Partners for Visual Health.

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Mar 31 • 5:37 AM EDT • Health • wcvb.com
Jacksonville leaders consider changes to Court Street project after business concerns

A planned construction project on a brick roadway in downtown Jacksonville is moving forward, but city leaders say they are working toward a compromise after co

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Mar 30 • 6:28 PM EDT • Business • wcti12.com
Pittsburgh black-owned businesses express frustration over NFL draft selection process

B. Marshall, Juneteenth promoter, said, "They are contracting businesses to work for the NFL to do certain functions."

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Mar 30 • 5:45 PM EDT • Business • wtae.com
LMPD releases names of 2 officers who shot woman during mental health crisis call

Louisville Metro Police Department released the names of two officers who, while responding to a mental health crisis, fired shots, and a woman died.

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Mar 30 • 12:56 PM EDT • Health • wlky.com
Shore Sports Insider Baseball 2026 Preseason Top 10

CBA and Brick Memorial renew their battle for the No. 1 ranking in the Shore Sports Insider Baseball Top 10 after the Mustangs finished in the top spot in 2025.

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Mar 30 • 8:05 AM EDT • Sports • shoresportsinsider.com
Rahm Emanuel participates in Stand Up New Hampshire town hall at NH Institute of Politics

In a one-on-one interview with News 9, Emanuel said he wants to hear from as many Americans as possible before deciding whether to launch a campaign.

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Mar 29 • 11:57 PM EDT • Politics • wmur.com
'Running of the Elk' race rallies support for Elk Grove youth sports

The 15th annual Running of the Elk in Elk Grove raises funds for youth sports scholarships, supporting local families amid rising costs.

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Mar 29 • 10:58 PM EDT • Sports • kcra.com
Jackknifed semi-truck closes southbound Business 80, CHP says

The California Highway Patrol said the semi-truck struck a vehicle and jackknifed on a connector ramp before catching fire.

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Mar 29 • 12:54 PM EDT • Business • kcra.com
CityLine: Health, community and connections

This week on CityLine, how detection, prevention and education can improve healthcare outcomes.

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Mar 29 • 12:00 PM EDT • Health • wcvb.com
Assemblyman Josh Hoover says Capitol Annex project leaders are hiding information from lawmakers

California Republican Assemblyman Josh Hoover says some state lawmakers like him are getting little to no information on the Capitol Annex Project and how much it could cost taxpayers.

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Mar 29 • 11:25 AM EDT • Politics • kcra.com
California Politics 360 Full Episode | Push for stricter voting laws

What’s known as the SAVE ACT would require voters to show proof of citizenship in person to register to vote.

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Mar 29 • 11:25 AM EDT • Politics • kcra.com
Matt Mahan explains why he should be California’s next governor

Matt Mahan sat down for an interview with California Politics 360 for a wide-ranging conversation on his run to be the state's next governor.

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Mar 29 • 11:25 AM EDT • Politics • kcra.com
What is the Superintendent of Public Instruction responsible for?

Before you vote, we want to explain what exactly the Superintendent of Public Instruction oversees.

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Mar 29 • 11:25 AM EDT • Politics • kcra.com
UPFRONT: Online sports betting lawsuit?

The latest and the pushback as a bill to legalize online sports betting heads to Gov. Evers

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Mar 29 • 10:30 AM EDT • Sports • wisn.com
Pressure, possible lawsuits swirl ahead of Evers decision on online sports betting bill

"UPFRONT" recap: Potawatomi Casino & Hotel CEO Dominic Ortiz and WILL's Lucas Vebber discuss the latest.

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Mar 29 • 10:30 AM EDT • Sports • wisn.com
NH's Business: The potential of data centers in NH

Fred Kocher sits down with Radim Bartos with the University of New Hampshire's Department of Computer Science to talk about the potential of new data centers in New Hampshire.

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Mar 29 • 10:04 AM EDT • Business • wmur.com
Robotics competition program encourages enrollment as science comprehension drops

As enrollment drops amid sinking science comprehension, FIRST adds that it still aims to inspire students by showcasing future opportunities that science can provide.

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Mar 28 • 8:50 PM EDT • Science • wmur.com
Hundreds climb for lung health in Boston

More than 200 people climbed 41 floors in Boston to raise money for the American Lung Association.

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Mar 28 • 6:13 PM EDT • Health • wcvb.com
Sacramento businesses see boost as fans gather for NCAA tournament

Downtown Sacramento businesses are experiencing increased revenue as fans gather for the NCAA Women's Basketball Tournament at the Golden 1 Center.

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Mar 28 • 2:14 AM EDT • Business • kcra.com
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Travel agent says business has been slow amid partial shutdown

With the uncertainty of funding for TSA agents and the war in Iran, one New Hampshire travel agent said not many people are looking to book trips right now.

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Mar 27 • 11:43 PM EDT • Business • wmur.com
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Downtown Jackson businesses boost security ahead of Hal’s St. Paddy’s Parade

Heavy security, new rules and route aim to keep Hal’s St. Paddy’s celebrations safe amid large crowds

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Mar 27 • 9:41 PM EDT • Business • wapt.com
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Parents can take steps to reduce children's risk of injury while playing sports

From sprains to fractures to overuse injuries, youth athletes face a list of potential injuries, but there are steps parents can take to reduce the risk.

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Mar 27 • 8:14 PM EDT • Sports • wmur.com
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Teen sports betting is rising fast — and addiction risks are growing

As online sports betting surges in Massachusetts, experts warn adolescent boys are especially vulnerable to gambling addiction.

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Mar 27 • 6:22 PM EDT • Sports • wcvb.com
Quiz: This week in politics

It was another busy week in national politics. Take this quiz to see what you know and what you missed.

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Mar 27 • 6:04 PM EDT • Politics • wapt.com
Quiz: This week in politics

It was another busy week in national politics. Take this quiz to see what you know and what you missed.

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Mar 27 • 6:04 PM EDT • Politics • mynbc5.com
Quiz: This week in politics

It was another busy week in national politics. Take this quiz to see what you know and what you missed.

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Mar 27 • 6:04 PM EDT • Politics • kcci.com
Quiz: This week in politics

It was another busy week in national politics. Take this quiz to see what you know and what you missed.

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Mar 27 • 6:04 PM EDT • Politics • wcvb.com
Here's some of the real science behind the science fiction film ‘Project Hail Mary’

The new science fiction film adaptation leans heavily on real science done by the National Aeronautics and Space Administration, more commonly known as NASA.

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Mar 27 • 4:40 PM EDT • Science • koco.com
Here's some of the real science behind the science fiction film ‘Project Hail Mary’

The new science fiction film adaptation leans heavily on real science done by the National Aeronautics and Space Administration, more commonly known as NASA.

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Mar 27 • 4:30 PM EDT • Science • wdsu.com
Here's some of the real science behind the science fiction film ‘Project Hail Mary’

The new science fiction film adaptation leans heavily on real science done by the National Aeronautics and Space Administration, more commonly known as NASA.

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Mar 27 • 3:22 PM EDT • Science • wcvb.com
Palm Beach boat show fuels local businesses

The Palm Beach International Boat Show in West Palm Beach is drawing tens of thousands of visitors, significantly benefiting local businesses and generating over $1 billion in economic impact.

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Mar 27 • 1:35 PM EDT • Business • wpbf.com
South Carolina nonprofit considering new entertainment complex

The South Carolina Entertainment and Music Hall of Fame is considering developing a new complex to showcase the arts the Palmetto State has to offer.

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Mar 27 • 10:59 AM EDT • Entertainment • wyff4.com
Health alert issued for Albuquerque due to blowing dust

Officials have issued a heath alert for the City of Albuquerque and Bernalillo County due to blowing dust.

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Mar 27 • 9:41 AM EDT • Health • koat.com
Exclusive: Sage Health raises $50 million in debt for value-based care expansion

Despite headwinds, some investors still see opportunity in brick-and-mortar clinics.

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Mar 27 • 6:00 AM EDT • Health • axios.com
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Sports betting boom raises mental health concerns

ABC News' investigative unit is looking at how the evolution of online gambling and sports betting has triggered a potential public health crisis.

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Mar 26 • 5:51 PM EDT • Health • wcvb.com
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Testing Building Structures at the Orlando Science Center

Testing Building Structures at the Orlando Science Center

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Mar 26 • 1:10 PM EDT • Science • wesh.com
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Jackson Co. Executive to announce "next steps" for Truman Sports Complex ahead of Chiefs departure

Thursday's "significant announcement" deals with the next steps for the county-owned site that currently houses Arrowhead and Kauffman stadiums.

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Mar 26 • 10:14 AM EDT • Sports • kmbc.com
Saros Looks Like Returnal, But Feels Unlike Anything Else Housemarque Has Made

A three-hour hands-on shows that the Helsinki-based studio is poised to deliver another memorable PlayStation 5 exclusive.

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Mar 26 • 4:00 AM EDT • Technology • gamespot.com
What it takes to declare state measles outbreak over after 7 days without new case

It's been one week since no new cases of the measles have been reported in South Carolina, and health officials say they will remain hopeful but vigilant.

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Mar 25 • 6:26 PM EDT • Health • wyff4.com
Hands-on science program brings STEM to life at Mass. school

The school's 5th graders enjoyed a special science lesson by Preeti Mostello, an educator with the nonprofit Traveling Science Workshops from the Discovery Museum in Acton.

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Mar 25 • 5:26 PM EDT • Science • wcvb.com
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Mass. woman diagnosed with Alzheimer's in 30s told 'too young' for drug by insurance

A Massachusetts woman with early onset Alzheimer's fought her insurer over a denied treatment, raising questions about age limits and access to care.

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Mar 25 • 5:20 PM EDT • Health • wcvb.com
KCCI Investigates: What one science teacher taught students about water quality

First- through fifth-grade students at Bergman Academy in Des Moines took on one of Iowa's biggest environmental issues at the school's first science fair: water quality.

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Mar 25 • 11:55 AM EDT • Science • kcci.com
Super Mario Bros. Wonder + Meetup In Bellabel Park Review

Mario Wonder's Switch 2 upgrade adds neat single-player content, but the real draw is the massive array of multiplayer party games.

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Mar 25 • 12:00 AM EDT • Technology • gamespot.com
RWJBarnabas Health, Partners Celebrate South Ward Wellness Center Groundbreaking in Newark

RWJBarnabas Health joined BRICK Networks, Saint James Health Federally Qualified Health Center (FQHC), and the YMCA of Newark and Vicinity to break ground on construction of the South Ward Wellness Center in Newark.

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Mar 24 • 4:30 PM EDT • Health • rwjbh.org
Marathon has sold 1.2M copies across Steam, PS5, and Xbox

Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]

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