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Xbox lays off Gears of War: E-Day's story director barely two weeks before the game's launch
Gears of War: E-Day story director Juan Vaca announced he was included in yesterday's Xbox cuts, which resulted in widespread layoffs and studio consolidation.
A growing tool to help CT Latinas with postpartum mental health: Spanish-speaking doulas
The Hispanic Health Council, in collaboration with Hartford Hospital, launched its doula program to bridge access gaps after Connecticut Medicaid began reimbursing doulas for their work.
Will P&G’s (PG) New Science-Led Head & Shoulders and Oral-B iO Push Change Its Narrative?
In recent months, Procter & Gamble has rolled out new Head & Shoulders formulations featuring the HydraZinc Complex and expanded its Oral-B iO line, emphasizing clinically tested scalp and oral care technologies now available across multiple product collections in the U.S. market. These launches highlight how Procter & Gamble is leaning on science-led product innovation to reinforce its brands and support its broader shift from pricing-driven growth toward offering more tangible consumer...
Patriots Super Bowl Legend Sets Guinness World Record
Adam Vinatieri made a career out of converting kicks few others would want.More than two decades after one of those kicks helped launch the New England Patriots dynasty, he found another improbable setting to add to his belt.The Pro Football Hall of Famer established a Guinness World Records title on Sept. 22 by making a […] The post Patriots Super Bowl Legend Sets Guinness World Record appeared first on HEAVY.
AMC Entertainment Holdings (AMC) Begins $3.97 Billion Debt Refinancing
AMC Entertainment Holdings (NYSE:AMC) launched a US$3.97b debt refinancing effort aimed at reshaping its capital structure. The package includes new secured note offerings designed to retire existing 2029 notes through a comprehensive tender offer. AMC is also pursuing new first and second lien term loans that are intended to replace upcoming debt maturities. This large refinancing of 2029 notes and new secured financing only captures part of what could reshape AMC’s risk profile. Check out...
In Cotia, under-17s beat Palmeiras at CFA Laudo Natel
On Tuesday (9), São Paulo’s U-17 team defeated Palmeiras 2-1 at CFA Laudo Natel, in Cotia (SP), in the 18th round of the Brazilian Championship. Brenno and Gabriel scored the goals in the win.The S...
White House launches «Trump TV» after ban on major news outlets
Days after President Trump barred reporters from three major news outlets from the White House, the administration has launched a 24/7 YouTube channel promising to put its "biggest moments all in one place."
Gears of War: E-Day Story Director Laid Off Just a Week Before Early Access Launch
Gears of War: E-Day's story director has been laid off, just one week before the game's early access launch.
Health unit launches new healthcare services
First District announces flu clinics First District Health Unit will be offering three weeks of flu clinics in Minot in October, starting Monday, Oct. 5. During the first week, the first 50 people each day will receive a special gift. In addition, everyone who gets a flu shot during the three weeks will be entered […]
Black Business Association Launches Microgrant Program
Source: Black Business Association of Amherst Area The Black Business Association of Amherst Area (BBAAA) encourages current and aspiring entrepreneurs to apply for support with startup costs and operating expenses. The application deadline is Wednesday, September 30, 2026. The grant application form and guidelines can be found on the BBAAA website: Eligible Expenses Grant awards
CyberPowerPC Launches RTX Founders Edition Pre-Built PCs Starting at $1,549
NVIDIA's Founders Edition graphics cards are generally restricted to its own retail channels, but it seems as though CyberPowerPC has a limited run of RTX 50-series GPUs available in its pre-built gaming PCs for a GeForce Week event, which is slated to run until September 27. The CyberPowerPCs...
Pelago Unveils New Behavioral Health Platform for Substance Use, Mental Health and Behavioral Addiction Care
Pelago launched a behavioral health platform that integrates substance use, mental health and behavioral addiction care, using AI-powered triage to connect patients with appropriate treatment.
Peru launches the region’s first Business Development District
A business development district works a bit like a TIF District, only with more flexibility for the city. Peru officials think it could spur new projects and voted 7-0 to adopt one starting Jan. 1.
Mental health clinic launches suicide prevention campaign
Dr. Holly Scanes, director of the Steven A. Cohen Military Family Clinic at Endeavors in Mililani, explains how they serve veterans during Suicide Prevention Month.
Frisco sustainable business relaunches, Breckenridge hotel debuts renovations and more
Minimal Impact reopens under new ownership in Frisco Scents of soaps, lotions and household cleaners fill Minimal Impact’s tiny Frisco storefront, where shelves newly packed with sustainable goods fill the shop following its reopening this...
Detroit Pistons Slip Weight Clause Into Jalen Duren Contract
With training camp opening next week, the Detroit Pistons still have not been able to reach a long-term agreement with restricted free agent Jalen Duren
White House launches 'Trump TV' after ban on major news outlets
Days after President Trump barred reporters from three major news outlets from the White House, the administration has launched a 24/7 YouTube channel promising to put its "biggest moments all in one place."
Penn State chemist receives 2026 Schmidt Science Polymath Award
Lauren Zarzar, professor of chemistry and materials science and engineering, has been named a recipient of the 2026 Schmidt Science Polymath Award.
Harrisburg LaunchBox, Rotary Veterans Initiative partner for business bootcamp
The Harrisburg LaunchBox, housed under the Lambert Center for Innovation and Entrepreneurship at Penn State Harrisburg, has partnered with the Rotary Veterans Initiative to host a six-week, veteran-focused business bootcamp, beginning in October.
Barcelona set to leave the Camp Nou again
La Liga champions Barcelona have put in place plans to depart the club’s beloved Spotify Camp Nou ground for the latest time next year.These plans were recently made public by Blaugrana treasurer an...
Health and Human Services seeks community input to inform programs and services
In April, Coconino County Health and Human Services (CCHHS) launched the Community Health Needs Assessment (CHNA) survey to help identify the health priorities, community needs, strengths and risk fac
Qualcomm launches two new smartphone chips with emphasis on AI
Qualcomm said that its new top chip can run 30B mixture-of-expert model locally
Poitras Center to fuel early careers of 50 young scientists dedicated to psychiatric disorders research
Patricia and James Poitras launched a fellowship program for MIT graduate students and postdocs studying major mental illness, expanding their philanthropy to directly support early-career scientists.
Howard Schultz joins Ryan Clark as investor in The Pivot
Ryan Clark may have suffered a tough blow when he was laid off from ESPN earlier this year, but he is moving forward on his own in a major way. After a partnership with NFL Films launched a new weekly sports show through his production company, The Pivot, Clark has even bigger news. Pivot25 Productions…
Beats 360 Pre-Orders Open at Amazon With Cushion Kits on Sale, Plus More Beats Deals
The new Beats 360 headphones were announced today, and can be pre-ordered on Amazon ahead of their launch on Thursday. They're available in Black, Cloud, plus a bundle where you can style the headphones however you'd like thanks to interchangeable ear cushions and headbands. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
NYC Health + Hospitals/South Brooklyn Health Launches BRAVO Program to Bring Arts, Recreation, and Health Education to Patient Bedsides
New York, NY – NYC Health + Hospitals/South Brooklyn Health has launched an innovative volunteer initiative to enhance the patient experience. The new
Middle-earth: Shadow Bundle announced for Switch 2
Aspyr has announced Middle-earth: Shadow Bundle for Switch 2, which includes Middle-earth: Shadow of Mordor Game of the Year Edition and Middle-earth: Shadow of War Definitive Edition. It will laun…
Pasco university launches Florida’s first 93-credit bachelor's degree
The three-year business analytics program aims to cut the time and cost of earning a degree by nearly 25%.
Mike Babcock Already Holding Oilers’ Feet to the Fire
The Edmonton Oilers made a controversial decision during the summer upon the terminations of head coach Kris Knoblauch and assistant coach Mark Stuart.In Knoblauch’s place, GM Stan Bowman hired Mike Babcock, who had most recently been with the Columbus Blue Jackets in 2023 but resigned before having ever coached a game with the club due […] The post Mike Babcock Already Holding Oilers’ Feet to the Fire appeared first on HEAVY.
Mental Health Crusaders launch community talks in Flint
A new effort in Flint is bringing people together to have open conversations about mental health, addiction and recovery.
The Legend of Zelda: Ocarina of Time remake’s world map revealed
The Legend of Zelda: Ocarina of Time remake will launch exclusively on Nintendo Switch 2 on November 5th, 2026. You can pre-order your copy on Amazon today.
The legendary Hi-Ho Lounge will return to St. Claude Avenue following closure of No Dice
A soft opening is already planned this month. Here’s everything you need to know.
Rabbit Is Back, This Time With an AI Agent App
Two years after trying to sidestep mobile apps with dedicated AI hardware, Rabbit is launching OS3, a cross-platform agent that lives on the screens you already use.
Penn State Health to launch Epic to create more connected patient experience
Penn State Health patients will soon have a simpler, more connected way to manage their care. With a systemwide launch planned for Oct. 31, Penn State Health is implementing Epic…
2026 Women of Influence Alum of the Year: Kristi Knous
The Business Record has named Community Foundation of Greater Des Moines President Kristi Knous the 2026 Women of Influence Alum of the Year. The annual award was launched in 2024 to celebrate a past Woman of Influence who has continued making an impact since being honored by the Business Record. Knous was honored as a…
Frank Ski launches weekly YouTube podcast ‘Frankly Speaking’
V-103 host Frank Ski has started a podcast, "Frankly Speaking," featuring interviews with politicians, celebrities and lifestyle experts. He records from his home.
Virtual SUD support platform Nosis launches to address lifestyle, diet needs
Nosis, a platform supporting substance use disorder (SUD) recovery, is launching from stealth in all 50 states. | The virtual startup leverages labs with health coaches and dietitians to address the biological and metabolic health needs of individuals in recovery.
Apple Wallet driver’s licenses coming to three new states soon
Apple Wallet driver’s licenses recently launched in Virginia and Oklahoma, but three more states are expected to follow soon.
Caesars Entertainment expands remote gameplay portfolio with launch of Remote Roulette™ inside Tropicana Atlantic City
Caesars Entertainment, Inc. (NASDAQ: CZR) ("Caesars") announced the launch of Remote Roulette™, powered by Evolution’s Dual Play Roulette, a new gaming
Cocomelon Distributor Moonbug Launches Children's Music Company
Cocomelon distributor Moonbug launched a children's music company that will offer tools to help children's music creators build their audiences.
Ramp launches Ramp Accounts Receivable to help businesses get paid faster
/PRNewswire/ -- Ramp today announced Ramp Accounts Receivable, a new product to make it easier and faster for businesses to go from making a sale to getting...
Gates Foundation and MTN launch AI maternal health platform to reach 500,000 women by 2030 in Nigeria, which accounts for about 30% of maternal deaths
The four-year, $25 million partnership pairs AI tools with phone and connectivity access to cut preventable maternal deaths.
Club director denies ripping Arsenal off for summer signing
Hamburger SV sporting director Claus Costa has denied ripping Arsenal off for Fabio Vieira, but he conceded that HSV are very happy with the deal they agreed.Photo by Stuart Franklin/Getty ImagesHambu...
PulsePoint Launches DTC Explorer, Giving Health Marketers Self-Service Control Over Real-Time Bespoke Audience Creation
/PRNewswire/ -- PulsePoint, the leading technology company transforming health marketing, today announced the launch of DTC Explorer, a self-service workspace...
Corbion launches second cultured preservation solution
The portfolio now includes Verdad Essence WH150.
Adobe Premiere for Android launches for free with layered video editing, YouTube templates
Months after it arrived on iPhone, Adobe Premiere’s mobile version is now available on Android devices with layered video editing,...
Rula Health Launches Rula CARES, External Council for AI Ethics and Safety in Behavioral Health
/PRNewswire/ -- Rula Health, a nationwide behavioral health provider ("Rula") delivering accessible, high-quality care, today announced the formation of the...
Concern at Barcelona over Raphinha: 35,000 kilometres this break
FC Barcelona heads into this international break deeply concerned about the physical toll awaiting Raphinha. The Blaugrana winger will cover around 35,000 kilometers to fulfill his commitments with th...
Tottenham's Martin Dubravka plan revealed after Antonin Kinsky struggles
Football Insider exclusive as Tottenham goalkeeper Antonin Kinsky applauds, while Martin Dubravka watches from a circular inset.
EPFL will celebrate its Healthy Campus certification during its upcoming "Health Days"
EPFL (Ecole Polytechnique Fédérale de Lausanne) has received the FISU’s Healthy Campus label with the highest certification level—platinum. It earned a score of 99 out of 100 in recognition of its comprehensive commitment to health. EPFL has officially—and with honours—joined the ranks of universities that make the health of their community a daily priority. To […]
Winamp is back and wants a piece of Spotify’s business
The beloved MP3-era music player is teaming up with Deezer to launch a subscription streaming service next year.
Fine Entertainment Launches El Corazón Investment Offering for Accredited Investors
Fine Entertainment Launches El Corazón Investment Offering for Accredited Investors...
Business Culture Podcaster Sammi Cohen Is Launching Social Commerce Network (SCN), a Livestreamed News Show Inspired by TBPN and Aimed at Being a Next-Gen CNBC
Sammi Cohen has hundreds of thousands of followers who tune in to her podcast focused on the intersection of business, tech and culture — and she thinks they’re hungry for a live dose of her brand of ...
Business Podcaster Sammi Cohen to Launch Social Commerce Network (SCN) Live Broadcasts
Business podcaster and creator Sammi Cohen is launching Social Commerce Network (SCN), a live show broadcast three times per week featuring news and interviews with CEOs.
HealtHIE Nevada and b.well Connected Health Launch HealthRecords Nevada to Bring Statewide Health Information Directly to Consumers
/PRNewswire/ -- HealtHIE Nevada, Nevada's statewide nonprofit health information exchange and trusted infrastructure for secure health data exchange, and...
I spoke to the 'World of Warcraft: Forever' team about balance, competing with Retail, adding "classic"-style Player Housing, and more
At BlizzCon 2026, I had the opportunity to speak with the team behind WoW: Forever ahead of its November launch to learn about the future of "Classic+" World of Warcraft.
BNP Paribas’ Securities Services business provides UniSuper with advanced investment data capabilities through its Data PRISM360 solution, in partnership with NeoXam
BNP Paribas’ Securities Services business, a leading global custodian with USD 17.5 trillion in assets under custody[1], today announces the launch of the additional data capabilities of its Data PRISM360 data management solution, powered by Investment Data Solution of NeoXam, market leader in financial data software. UniSuper, one of Australia’s largest profit-to-member superannuation funds, is […]
Is 50 the new 60?
Subscribe TL;DR: Younger generations are showing signs of worse health compared to earlier-born cohorts at the same age This backward “drift” is showing up both in mortality risk and chronic disease Worsening trends in obesity and diabetes are the most consistent signals Taking the long view, we’ve made astonishing gains in health and life expectancy in the last century. Global average life expectancy has more than doubled from 32 years in 1900 to 73 years in 2024. (But don’t forget, there were still old people when life expectancy was 32). As people lived longer, they also generally lived healthier along the way. It turns out that avoiding things that can kill you early, like malnutrition and lots of childhood infections, also keeps you healthier later in life. In a classic 2004 paper, Finch and Crimmins proposed that cohorts of children who benefited from fewer early life infections had less lifetime exposure to inflammation and cardiovascular disease later in life, accelerating mortality improvements at older ages. Poor nutrition in the womb has also been linked to a higher risk of later chronic disease. The upshot is that improvements in childhood health can pay dividends many decades later. The combination of better living conditions (nutrition, sanitation) and medical advances (antibiotics, vaccines, blood pressure meds, etc) meant that people’s healthy lifespan generally expanded, even as they lived longer. Aging researchers call this best-case scenario “compression of morbidity”—meaning we delay the onset of disease and disability even faster than the years of life we are adding. During my 20+ year research career, we could generally bank on the idea that younger generations would not only live longer but also keep getting healthier along the way. “60 is the new 50” as they say… Enter “Generational Health Drift” Sadly, this expectation of steady progress may be changing. You’ve probably heard that US life expectancy gains have slowed to a crawl in the past couple of decades. Mortality improvements are also slowing (though less dramatically) in many other high-income countries (you can read more about that in a review paper I wrote here). Mortality is a very blunt health measure, but it is often a good barometer for the broader population health trends happening underneath. And we are now seeing that younger generations may be in worse health at similar ages compared to earlier born cohorts. My collaborator Prof. George Ploubidis at University College London coined this worsening health in more recently born cohorts “generational health drift.” “Generational health drift” is bad news on multiple fronts. Most obviously, we don’t want our health progress to go backward. But the timing is also bad, since our populations are aging. In demographic terms, “population aging” means that the proportion of the population at older ages (i.e >65 years) is increasing. Fun demography fact: Current population aging is not due to the recent declines in the birth rates making the news, but declines in fertility decades ago, after the “baby boom.” As baby boomers reach older ages, the smaller cohorts behind them mean the percentage of older adults will increase. For example, the share of the population age 65 and older in the US increased from 12.4% in 2004 to 18.0% in 2024. This story of population aging was written long ago. Many worry that population aging will put pressure on health care and pension systems. But if people reach older ages in better health than in years past, those fiscal pressures would be less dire than projected. Healthy older people can also continue to contribute to society in many valuable ways, including paid work, caregiving, community service….even high political office 🤷. On the flip side, if younger generations reach retirement age in worse health and with more disabling conditions, this could magnify the societal challenge of population aging. Evidence for worsening generational health A recent paper that I LOVED in the Proceedings of the National Academy of Sciences by Dr. Leah Abrams and colleagues examined which birth cohorts (aka generations) were behind worsening US mortality. Behold the Lexis diagram (cue swooning demographers). Calendar time is on the x-axis, age on the y-axis. Birth cohorts can be followed over time as they age on the diagonal lines moving up and to the right. This figure plots the year-on-year % change in all-cause mortality at a given age. Green shading indicates mortality improvements over time, white is stagnation, and gray shading indicates worsening mortality. Following the diagonal line for those born in 1950, you can see a noticeable shift from green to gray that follows this cohort for most of their lives. This gray shading shows generally worsening mortality for the 1950 to 1959 birth cohorts compared to their predecessors across all ages. Concerningly for my GenX and elder millennial peeps, there was also a deterioration in mortality for birth cohorts born in the 1970s and 1980s, visible as dark gray areas at ages 30 to 45 during the 2010s. While some of these mortality changes reflect specific shocks such as the opioid epidemic, most deaths still occur from major causes of death such as cardiovascular disease and cancer. For cancer, the gray in the top left corner of the figure below reflects the legacies of smoking for older cohorts, followed by a period of green with improvements in cancer mortality as smoking rates declined. But the white/gray shading in the bottom right corner highlights a stagnation and reversal of the cancer trends, with cohorts born around 1970 to 1985 experiencing worsening cancer mortality. This deterioration was most noticeable for colon cancer mortality, possibly linked to obesity or dietary factors. Not just dying more, but less healthy along the way. A recent paper by Dr. Laura Gimeno of University College London (of which I am a co-author), found evidence that more recently born cohorts in Great Britain have stagnating or worsening health. A stylized picture of what“generational health drift” might look like: The review paper found: Rates of childhood overweight and obesity were highest among Gen Z. Rates of diabetes in the 40s almost doubled from 3.1% among the Baby Boomers to 5.9% in Generation X. Gen Z reported higher rates of poor mental health in adolescence compared to earlier-born groups. These UK results are consistent with studies showing worsening health across generations in the US as well. A 2021 US study found that more recently born cohorts had worse biological markers (like blood pressure and blood sugar) than earlier generations at the same age. A separate 2022 study of Americans aged 50 and over found that more recently born generations had a higher number of chronic diseases, with younger age of disease onset. A 2024 Lancet paper found that in the US, women born in 1945 had 33% obesity prevalence at age 50, rising to 48.2% for women born in 1970 turning 50. So what’s going on, and can we turn it around? We don’t have a definitive answer for what’s causing the deteriorating health of younger cohorts, but circumstantial evidence points to worsening trends in obesity and diabetes in both the US and UK. Remember that cohort trends reflect lagged effects of early environments, and younger generations have faced both earlier onset and more severe obesity across their lifetimes. Despite these very concerning trends, the future is not set in stone. We’ve reversed poor generational health trends before: drops in smoking are a major reason cancer and heart disease deaths fell so dramatically in recent decades. GLP-1 drugs may finally turn the tide against rising rates of obesity and diabetes, though it is still early days. But things could also get worse…for example from a return to higher levels of childhood infectious diseases that can have a lasting impact on health. See for example: [ ](https://jenndowd.substack.com/p/dont-you-forget-about-measles-the) [ Don’t You Forget About Me(asles): The Virus That Erases Immune Memory ](https://jenndowd.substack.com/p/dont-you-forget-about-measles-the) Jenn Dowd, PhD · March 24, 2025 [ Read full story ](https://jenndowd.substack.com/p/dont-you-forget-about-measles-the) Even as an optimist, emerging data on the “generational health drift” has my full attention. For most of my research career, we took it for granted that each generation would be healthier than the last. But if present trends continue, **50 could be the new 60….**and Gen Z celebrities will soon look older than Paul Rudd :). Stay well, Jenn Share the Health! If you found this post useful, please share it with a friend. Share
China's Alibaba unveils new powerful chip and ambitious AI model plans
China's Alibaba has unveiled new plans for its AI model and new chip technologies, including what it claims is China's most powerful AI chip. This launch comes as U.S. AI
How lip-syncing to AI let Forced Entertainment ‘play the game of theatre’
Today we have a fascinating piece by long-time Forced Entertainment fan Ben Kulvichit, speaking to Tim Etchells about their latest show Cold Sweat, how they are integrating lip-sync and AI voices into their work, the question of ‘authenticity’ on stage, and how lip-sync has even opened the door for them to make “something a little bit like drama”. This piece is a paid partnership with the Southbank Centre, where you can see Cold Sweat next month – we’re very grateful to the Southbank Centre for their ongoing support for Exeunt. Holly Williams ‘It was immediately interesting and uncanny’ **By Ben Kulvichit** “Is the microphone on?” So goes one of the opening lines of Signal to Noise, delivered by a human performer lip-syncing to an AI-generated voice. The voice is American, cheery but sluggish, slowed down into a gelatinous drawl. It repeats ad infinitum in a farce of stuckness; an answer never materialises. I find myself asking the same question as I hop on a Google Meet call with Tim Etchells, the artistic director of Forced Entertainment. We spend five or ten minutes frowning at each other, muting and unmuting, me gesticulating in semaphore into my webcam, checking if I am coming through now, restarting the laptop. To Etchells, I appear exaggeratedly mouthing words, my voice missing. In this gloopy purgatory of broken communication, life imitates art imitates life imitates art. We try a Zoom instead. Forced Entertainment, the pioneering British theatre company who have been at the avant-garde of performance since the 1980s, turned an interesting artistic corner with Signal to Noise, created on the occasion of their 40th anniversary. The whole performance employed this lip-sync technique to AI voices; on the face of it a left-field move from a company whose identity has long been grounded in the earthy, immediate presences of its performers and its unassuming, low-tech approach to theatricality. The technique, however, turned out to provide the company with a “rich new seam” of artistic enquiry, and has now spawned a trilogy of works. The second instalment, Cold Sweat, plays at Sheffield Theatres, Southbank Centre, and Lancaster Arts in October, while the third part, Everything Must Go, has been touring in Europe and is slated to come to the UK in 2027. As is often the case with Forced Entertainment shows, the main conceit for this work didn’t arrive until quite late. They were “four or five weeks into rehearsals for Signal to Noise,” Etchells recalls, and getting nowhere. Away from rehearsals, he had been playing around with feeding “weird texts” to AI voices to see how they would cope with them – “basically for my own amusement” – and was compelled by the uniformly “serviceable, benign, good-natured” tone they would read in, no matter how poetic, fractured or experimental the writing. On a hunch, he brought some examples into rehearsals and the performers gave lip-syncing a go. “It was immediately interesting and uncanny,” he recalls, with the performers having to deal in the moment with the problem of mapping themselves onto another artificial ‘performer,’ which itself was dealing with the problem of a very human text. “Almost all the writing for these projects would be useless to us unless it was done in this way,” says Etchells. “We wouldn’t know what to do with it. It’s too poetic. It’s too fictional. It’s too tangled.” But exploring lip-syncing along to the text has opened “an enormous reservoir of ways of thinking about writing and performing.” Subscribe to Exeunt, and get two in-depth pieces on theatre a week, direct to your inbox Subscribe Forced Entertainment have long been sifting through the detritus of popular culture, from daytime TV to end-of-the-pier vaudeville, magic acts and clown shows, to find frameworks for their own unusual entertainments. Lip-syncing, then, makes sense for them to experiment with. As a mode of performance, it’s wired into popular consciousness through pop stars trying to convince stadium audiences of their liveness, or those same voices as channeled through the made-up lips of contestants on RuPaul’s Drag Race, or movie dialogue spreading virally through the host bodies of TikTok users. For Etchells, lip-syncing is often about “approaching real voices and trying to take on their aura,” subsuming that original human presence into yours. “There’s a very basic, elemental sort of theatre magic to it, produced in this very easy way.” This broad approach resonates with instances of lip-syncing within contemporary performance, too. In works like Re-Member Me and Showmanism, performance artist Dickie Beau acts as a kind of spirit medium for archival recordings (this process of re-membering – as in, giving corporeal form to voices – relies on his masterfully precise actor’s technique), while Frankie Thompson is similarly possessed by a host of characters ranging from a nine-year-old Jacob Rees-Mogg to Cliff Richards, all of whom she finds compellingly nauseating, in the exorcism ritual that is her latest show, Horrible Things. What’s different about Forced Entertainment’s use of lip-syncing is that here, there is no original presence to be channeled. The performers are instead taking on what Etchells describes as “the voices of nobody,” or rather the “phantasmic, aggregated echoes” of the many many voices on whose data the AI has been trained, and which are now conjuring into existence words they never actually said. There is a sort of mournful, empty quality to these voices, having “washed up” far away from the people they originally belonged to, to find themselves in stranger’s mouths listing objects, wondering if anyone can hear them and glitching in interminable loops. There is a cold, sad anonymity to it all. Etchells remarks that occasionally the software company he used has notified him that particular people are withdrawing their voices from the platform, instructing him to cease use of those voices. Using these technologies in performance certainly brings up ethical questions around digital rights, consent, identity and ownership, although in the grand scheme of things, Etchells is fairly blasé about it: of all the purposes someone’s voice might be put to without their knowledge, “an avant-garde performance is probably the least of their worries.” [ ](https://exeuntmagazine.substack.com/p/frankie-thompson-horrible-things-essay-mental-health-compulsive-behaviours-pleasance-courtyard-soho-theatre) [ Frankie Thompson: How I manage my own ‘horrible things’ at the Edinburgh Fringe ](https://exeuntmagazine.substack.com/p/frankie-thompson-horrible-things-essay-mental-health-compulsive-behaviours-pleasance-courtyard-soho-theatre) Exeunt · Aug 25 [ Read full story ](https://exeuntmagazine.substack.com/p/frankie-thompson-horrible-things-essay-mental-health-compulsive-behaviours-pleasance-courtyard-soho-theatre) For the performers, though, lip-syncing to these strange, artificial voices is an odd task, requiring them to bend their live, human presence into the shapes produced by machines. Politically, it mirrors processes that are already at play in the continued computational automation of human life. Etchells brings up James Bridle’s writings on new technologies as a reference point: one example Bridle gives is of “chaotic storage”, a logistics technique employed by Amazon fulfilment centres whereby items are stored not according to traditional methods of categorisation or alphabetisation, but in a way that an algorithm determines to produce the most efficient routes for ‘picking’ based on customer purchase patterns. This appears completely random and incomprehensible to humans, with paddling pools sitting next to USB sticks sitting next to blowtorches, and so for the warehouse workers, the process of picking items becomes completely reliant on technology which tells them where to go. Our world is increasingly being designed not with humans in mind, but rather machines. As Etchells puts it, “technology malforms the space, and then you end up having to live in it.” Initially, Forced Entertainment tried their best to live in the world of machines: “I was in the it’s-got-to-be-perfect school of lip-sync,” says Etchells. But with their aesthetic being so tied to the failing act, the slipping mask, the shoddy costume, “it’s no surprise really that that didn’t last.” Instead, the performers got to enjoy being late for a line, or playing games with each other, “stealing” each other’s voices. Etchells compares it to the principles of ventriloquism, in which a free-floating voice unattached to a body is fundamentally discomforting and “sort of traumatic”. That discomfort is equally as alluring to Forced Entertainment as the satisfaction of precision, the pretence of authenticity only interesting if shown to be a pretence. Lip-sync has also opened up new avenues for the company. Having been allergic all their lives to Plays-with-a-capital-P, with Cold Sweat Forced Entertainment find themselves approaching something a little bit like drama. Rather than the presentational arena of Signal to Noise’s open white stage, Cold Sweat places us more decisively in a “fictional locale”: what appears to be “the aftermath of some disastrous party or backyard drinking binge” where three figures – family members, or neighbours, perhaps – are the last ones standing. “It’s all quite acrimonious and accusatory, everyone’s talking over each other.” For Etchells, this more fictional mode is “a door that we’ve never been able to open. We’ve just never really gone there.” Perhaps it is the technique of lip-syncing, an extra buffer of mediation, that allows them to venture away from the here-and-now without feeling that they have to commit to the “psychological claptrap” that comes along with acting; to be able to “play the game of theatre, without getting one’s hands too dirty.” As I wonder how else the impulses behind Forced Entertainment’s work have changed over time, it occurs to me that over the last ten years of new creations, with the exception of If All Else Fails, the company’s performers haven’t ever spoken on stage: there were two shows without any language at all, Out of Order and Under Bright Light, and then this trilogy of lip-sync works. Etchells agrees it’s a shift away from earlier productions, that were so often about “the actual voices of the performers and their actual presences. We had a lot of money, in some ways, on an authentic approach to what it might mean to speak on the stage.” But this sense of authentic presence itself had a fakeness to it; these days, Etchells can’t stand that mode of being onstage where performers “are here to be cheeky and witty versions of themselves. I don’t want to be charmed.” Pulling back into a more anonymous space has resulted in works that feel slightly sharper-edged, more brutal in a way. “All of these shows are post-Brexit, post-Trump, post-truth, post-everything,” Etchells notes. Speech, charisma, authenticity – these things feel politically loaded, and perhaps warmth and openness just don’t feel like the right tools to reflect the world we’re living in. “It feels like the space is closing down, and we’re trying to deal with the fact that the system, the structure that you’re in, is more oppressive and more powerful. It probably always was, but I think we’re just more tuned to it now.” Yet even without their voices, the performers’ distinctive presences – ones that many audiences have followed around for years, if not decades – still, inevitably, shine through as they physically navigate whatever unending task the system of the piece has set for them. They’re still trying to keep up with the onslaught of text, still running about, changing costumes, moving stuff around. The human is always stuck in the teeth of the machine, jamming the smooth, frictionless cheeriness of the not-real, gesticulating silently, trying desperately to communicate. Cold Sweat is at Sheffield Theatres, 2 to 3 October; Southbank Centre, London, 9 to 10 October; Lancaster Arts, 14 October [ ](https://exeuntmagazine.substack.com/p/exeunt-recommends-the-best-autumn-theatre-2026-lives-of-others-standard-of-living-our-friends-in-the-north-lanny-) [ Exeunt recommends... the best autumn theatre ](https://exeuntmagazine.substack.com/p/exeunt-recommends-the-best-autumn-theatre-2026-lives-of-others-standard-of-living-our-friends-in-the-north-lanny-) Exeunt · Sep 16 [ Read full story ](https://exeuntmagazine.substack.com/p/exeunt-recommends-the-best-autumn-theatre-2026-lives-of-others-standard-of-living-our-friends-in-the-north-lanny-) This piece was paid for by the Southbank Centre. Such support helps Exeunt to keep publishing the most interesting writing, about the most exciting theatre. Interested in partnering with Exeunt? Visit our Advertise with Exeunt page, where you can get more information, download an advertising pack, and find our contact details.
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