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Economic Development Director’s April Update Spotlights New Openings, Small Business Grants, and JPL Partnership

Daily Newsmagazine and City Guide to Pasadena, California featuring local news, breaking news, events, weather, sports news, schools news, shopping, restaurants and more from Pasadena Now

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Apr 20 • 8:00 AM EDT • Business • pasadenanow.com
The US in Brief: Fuelling economic worries

Our daily political update, featuring the stories that matter

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Apr 20 • 7:08 AM EDT • Politics • economist.com
CoatingSolution4U Wins Bronze at the 2026 Edison Awards in Materials Science

Korean Deep-Tech Startup Earns Global Recognition for Battery Manufacturing AI CoatingSolution4U Receives Bronze Edison Award 2026 CoatingSolution4U accepts the Bronze Edison Award in the Materials Science category at the 2026 Edison Awards ceremony in Fort Myers, Florida. SAN JOSE, Calif., April 20, 2026 (GLOBE NEWSWIRE) -- CoatingSolution4U, a South Korean deep-tech company founded by Seoul National University Professor Kyung Hyun Ahn, has won the Bronze Edison Award in the Materials Science c

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Apr 20 • 6:18 AM EDT • Science • finance.yahoo.com
Great Women of Science Go Missing: The Matilda Effect

It’s now been two years since Great Women of Science debuted, featuring women who have made notable contributions to science, technology, or health and have largely gone unnoticed, often with Nobel prizes they deserved awarded to the men with whom they collaborated. There’s a name for this phenomenon - it’s called “the Matilda Effect.”

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Apr 20 • 12:00 AM EDT • Science • acsh.org
‘Sport as a Public Good’ talk spotlights gaps in youth sports education, access

There’s little that people enjoy more than play. Unfortunately, when it comes to our youth, we often fail in nurturing that love, former President of the U.S. Tennis Association and Chief Medical Officer of the NCAA Brian Hainline said. On Wednesday, April 15, Hainline spoke at the University of New Mexico Physics and Astronomy Interdisciplinary Science Building and said sports should be a public good to an audience including local sport leaders and athletes. He highlighted what he called an inadequate systemic support for sports in the U.S. Hainline’s lecture was hosted jointly by the UNM School of Medicine and Alumni Association.

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Apr 19 • 8:00 PM EDT • Sports • dailylobo.com
Business looks to make Minnesota a leader in manufacturing jobs again
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Apr 19 • 11:52 AM EDT • Business • cbsnews.com
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Business looks to make Minnesota a leader in manufacturing jobs again
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Apr 19 • 11:52 AM EDT • Business • yahoo.com
Leaked: iPhone 18 Pro Production Begins for Apple’s First DSLR-Style Camera Mechanism

Internal Apple leaks confirm iPhone 18 Pro production has begun, featuring a revolutionary variable aperture DSLR-style camera.

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Apr 19 • 9:00 AM EDT • Technology • geeky-gadgets.com
Juventus vs Bologna – Predicted lineup and team news

Juventus will aim to strengthen their hold on a top-four spot when they face Bologna at the Allianz Stadium on Sunday in Serie A.The Turin side has an impressive record in this fixture, going unbeaten...

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Apr 19 • 3:50 AM EDT • Sports • sports.yahoo.com
Ubisoft’s New Action RPG Is Devil May Cry Meets Cyberpunk

Despite a string of recent controversies, a huge overhaul of its business model, and a restructuring of its most important IP, Ubisoft is seemingly continuing to produce good games. Sure, Assassin’s Creed Shadows was a fairly enjoyable revamp of a very familiar formula, and Star Wars Outlaws, as lambasted as it was at launch, impressed […]

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Apr 18 • 8:30 PM EDT • Technology • comicbook.com
Farewell to Prof. Michael Rabin, godfather of Israeli computer science

A pioneer of modern computing, Rabin shaped algorithms, cryptography and AI foundations, mentored generations and remains the only Israeli to win the Turing Award, the field’s highest honor, as computer science reshaped everyday life

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Apr 18 • 12:42 PM EDT • Science • ynetnews.com
Top Stories: 'iPhone Ultra' Rumors, Mac Mini and Mac Studio Shortages, and More

It was another busy week of Apple news and rumors, with upcoming Apple product categories like the foldable iPhone and smart glasses featuring prominently in the news.

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Apr 18 • 9:00 AM EDT • Technology • macrumors.com
State College Celebration to Mark Earth and Arbor Days With Food, Entertainment and Education

State College will celebrate Earth Day and Arbor Day with a community festival featuring live music, local food vendors and interactive engagement

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Apr 18 • 12:16 AM EDT • Entertainment • statecollege.com
Despite Mize's Brilliance, Detroit Loses A Pitching Duel In Fenway

That was one of those ball games that separates the diehards from the casual fans. I’m sure that there will be people who look at the final score and think that that game was “boring“, but for me, that’s about as entertaining as they come. It’s another night in which the Tigers played a low-scoring game with two starting pitchers who were featuring their best stuff.

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Apr 17 • 10:35 PM EDT • Sports • sports.yahoo.com
Harrison County sports complex opens after three years

Leaders cut ribbon on new facility featuring courts, walking track and splash pad.

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Apr 17 • 6:26 PM EDT • Sports • wlox.com
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Shopping TV empire behind QVC, HSN files for bankruptcy amid mounting losses

The parent company of QVC and HSN has filed for Chapter 11 bankruptcy as part of a major restructuring plan to slash billions in debt. The company says it will continue normal operations with no planned layoffs.

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Apr 17 • 5:45 PM EDT • Business • foxbusiness.com
SGMC Health Welcomes Candito as Supply Chain Director

SGMC Health announced the appointment of John Nicholas Candito as Director of Supply Chain Services, bringing more than two decades of progressive leadership experience across healthcare, manufacturing, and defense industries […]

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Apr 17 • 1:40 PM EDT • Health • sgmc.org
Serie A official line-ups: Sassuolo vs. Como

Como hope Nico Paz, Martin Baturina and Alvaro Morata can inspire them to victory against a Sassuolo side without Domenico Berardi.It kicks off at the Mapei Stadium in Reggio Emilia at 17.45 UK time (...

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Apr 17 • 11:50 AM EDT • Sports • sports.yahoo.com
The US in Brief: ICE chief steps down

Our daily political update, featuring the stories that matter

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Apr 17 • 7:17 AM EDT • Politics • economist.com
"Abyss Eye" Set Featuring Mega Darkrai ex Officially Revealed for...

Abyss Eye starring Mega Darkrai ex has been officially revealed! It will release in Japan on May 22nd as their M5 set. Oddly, the set was revealed four

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Apr 17 • 5:04 AM EDT • Technology • pokebeach.com
Ari Shaffir brings back the storytelling show that launched comedy careers, but says this is 'The End'

Ari Shaffir brings back the storytelling show format that launched comedy careers with 'The End,' a seven-part series featuring 23 comedians sharing uncensored, real-life stories from the Box NYC.

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Apr 16 • 7:45 PM EDT • Entertainment • latimes.com
Seattle Reign FC and Sports Radio 950 KJR AM Announce 2026 Radio Broadcast Schedule

Continuing its partnership with iHeartMedia Seattle, a record 11 Seattle Reign FC matches will air on 950 KJR AM during the 2026 NWSL season, featuring a dynamic and experienced broadcast team while expanding access for fans across the Pacific Northwest; The club’s April 26 home match marks the firs

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Apr 16 • 4:59 PM EDT • Sports • reignfc.com
GE Appliances invests $28M in Decatur plant, health clinic

GE Appliances has announced a $28 million investment in new manufacturing technology and a primary care clinic designed to serve employees and their families at its Decatur refrigeration plant. The company says the investment strengthens its Alabama workforce, deepens community ties and supports its broader $3 billion plan to expand U.S. manufacturing over the next five years. GE Appliances has operated in Decatur since 1977, and the company says the site remains its highest-volume refrigeration plant in the country.

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Apr 16 • 10:12 AM EDT • Health • finance.yahoo.com
Ionic Studios Signs Electric Entertainment's ELECTRIC NOW/ ELECTRIC NOW EN ESPANOL FAST/ AVOD APP, Featuring Leverage, The Librarians, and The Ark to Its CTV Portfolio

Ionic Studios, the CTV studio for the open ecosystem, today announced a strategic partnership with Electric Entertainment, the Los Angeles-based production and distribution company, founded by Dean Devlin. Under the agreement, Electric's content will join Ionic serving as brand-level representative across CTV and FAST—merchandising the studio's streaming platforms, ENOW and ENOW EN ESPANOL to advertisers, packaging it into audience-defined offerings, and delivering the buying standards that medi

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Apr 16 • 9:00 AM EDT • Entertainment • finance.yahoo.com
Cleveland’s Asian Festival returns with more food, vendors and entertainment

Cleveland Asian Festival returns May 16–17 with its largest footprint yet, featuring 35+ food vendors, live performances, cultural showcases, and fan-favorite contests in Asiatown.

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Apr 16 • 8:41 AM EDT • Entertainment • cleveland.com
AMD Ryzen 7 5800X3D Is Making A Comeback In Q2 2026 As AM4 Turns 10

AMD is re-launching the Ryzen 7 5800X3D in Q2 2026, featuring 8 cores, 16 threads, and 3D V-Cache for superior gaming performance.

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Apr 16 • 8:01 AM EDT • Technology • wccftech.com
Pasadena Public Health Department Sued Over Race-Based Eligibility for Infant Health Program

Daily Newsmagazine and City Guide to Pasadena, California featuring local news, breaking news, events, weather, sports news, schools news, shopping, restaurants and more from Pasadena Now

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Apr 16 • 8:00 AM EDT • Health • pasadenanow.com
DJI’s Osmo Pocket 4 camera is better at capturing slo-mo footage and photos

DJI’s new handheld camera will make slo-mo videos feel more epic.

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Apr 16 • 8:00 AM EDT • Technology • theverge.com
Star of Japanese hit series 'The Solitary Gourmet' hopes to share its joy of eating

Japanese TV drama “The Solitary Gourmet” quietly started in a late-night slot 14 years ago featuring a suit-clad, middle-aged man’s joy of solitary dining at a local eatery after work | KMBZ

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Apr 16 • 7:33 AM EDT • Entertainment • audacy.com
The US in Brief: Trump goes for Powell again

Our daily political update, featuring the stories that matter

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Apr 16 • 7:28 AM EDT • Politics • economist.com
America's Open for Business

Just over one year into the second Trump presidency, trillions of dollars have poured into American manufacturing, AI infrastructure, energy, and technology. Treasury Secretary Scott Bessent makes the case for how the administration’s bold trade policy, deregulation, and America First economics are redefining the United States as the world’s premier destination for capital.

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Apr 16 • 7:11 AM EDT • Business • cnbc.com
Champions League Awards: Instant classics and Guler’s Golazo

Our Champions League Awards celebrate the best – and worst – of this week’s quarter-final action, featuring an instant classic between Bayern Munich and Real Madrid.Moment of the WeekCould you g...

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Apr 16 • 3:50 AM EDT • Sports • sports.yahoo.com
Great Texas Balloon Race announces entertainment lineup featuring country music star
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Apr 15 • 3:13 PM EDT • Entertainment • cbs19.tv
Time 100 list 2026: 6 athletes, including Scottie Scheffler and Alysa Liu make list

Time has unveiled its 2026 Time100 list, featuring six athletes.

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Apr 15 • 2:31 PM EDT • Sports • usatoday.com
The economic outlook of women’s sports reached a tipping point this week

This week's free sports business newsletter from The Athletic, featuring Amazon's NBA snafu, Tax Day and some outstanding story recs.

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Apr 15 • 1:32 PM EDT • Sports • nytimes.com
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3 arrested after shots fired outside Clanton business

Officers responded shortly after 3 p.m. to a report of gunfire outside KMA Manufacturing, according toClanton police.

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Apr 15 • 12:42 PM EDT • Business • wvtm13.com
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A sneak peek into the $20M expansion of Stateside Live! in South Philadelphia

The transformation of Stateside Live! debuts next month featuring a new two-story rooftop lounge, open-air beer garden and performance stages.

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Apr 15 • 10:36 AM EDT • Entertainment • nbcphiladelphia.com
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Can defense contracts save VW's Osnabrück factory?

Volkswagen's Osnabrück plant is still building cars, but the order book is drying up quickly. As work fades, could a move into defense manufacturing save 2,500 local jobs? So far, the company is staying tight-lipped.

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Apr 15 • 9:06 AM EDT • Business • dw.com
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Great Texas Balloon Race announces entertainment lineup featuring country music star
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Apr 15 • 8:08 AM EDT • Entertainment • cbs19.tv
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Great Texas Balloon Race announces entertainment lineup featuring country music star

The entertainment lineup has been announced for the 49th annual Great Texas Balloon Race in Longview this summer. An East Texas staple festival, the Great Texas Balloon Race, is set for Friday, June ...

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Apr 15 • 8:01 AM EDT • Entertainment • yahoo.com
Paul Scaletta - Golf Videos and Highlights

Paul Scaletta highlights and videos featuring interviews, press conferences, best putts, and more! - Golf

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Apr 14 • 2:12 PM EDT • Sports • foxsports.com
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GoPro Launches MISSION 1 Action Cinema Cameras With 8K and 50MP 1" Sensor

GoPro introduces the MISSION 1 series, a new class of action cinema cameras featuring a 50MP 1 inch sensor, 8K video, and an interchangeable lens system for advanced creators.

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Apr 14 • 8:56 AM EDT • Technology • ymcinema.com
VA announces intent to reorganize the Veterans Health Administration

The Department of Veterans Affairs is restructuring the Veterans Health Administration (VHA) to eliminate administrative hurdles and grant local hospital directors greater autonomy, the VA said in an announcement on Dec. 15, 2025. The shift aims to modernize the system, ensuring veterans receive consistent, high-quality care regardless of the VA facility they visit. The VA said this isn’t a reduction in force or an attempt to reduce VHA staffing levels. The department said the goal is to improve veteran health outcomes and ensure policies are applied consistently throughout all facilities. As part of the reorganization, the VHA Central Office will have responsibility for setting policy goals and conducting financial management, oversight and compliance, and operation centers and Veterans Integrated Service Networks (VISNs) will take policy direction from the VHA Central Office to develop operational, quality and performance standards. The changes aim to provide clearer guidance for delivering health care throughout the VA. For DAV’s statement on VHA reorganization, scan the code or visit qrs.ly/q9h7shd. For DAV’s statement on VHA reorganization, visit dav.org/learn-more/news/2025/dav-statement-on-vha-reorganization/.

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Apr 14 • 8:21 AM EDT • Health • dav.org
Entertainment Host & Lifestyle Expert Josh McBride Launches New Podcast "The McBride Rewind" Featuring Iconic Voices of the 2000s/Late 1990s

Television host and entertainment personality Josh McBride is officially stepping into the podcast space with the debut of The McBride Rewind, a nostalgic, interview-style show celebrating the icons, culture, and unforgettable moments of the early 2000s.

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Apr 14 • 8:00 AM EDT • Entertainment • finance.yahoo.com
The US in Brief: Judge bins Trump’s tort

Our daily political update, featuring the stories that matter

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Apr 14 • 6:41 AM EDT • Politics • economist.com
‘The Outsiders,’ ‘Hell’s Kitchen’ and ‘SIX’ on Overture’s new season

Madison’s downtown arts center announces the 2026-27 Broadway lineup, also featuring “Maybe Happy Ending,” “Jersey Boys” and “The Wiz.”

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Apr 14 • 6:00 AM EDT • Entertainment • captimes.com
Detroit Aims to Become Center of U.S. Drone Manufacturing

The state, known for making cars, is spending millions to entice drone manufacturers that can bring new business to auto suppliers.

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Apr 14 • 5:02 AM EDT • Business • nytimes.com
Entertainment giant to cut 1,000 jobs amid restructuring

The move comes as entertainment industry feels increasing pressure from digital-first age.

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Apr 13 • 6:45 PM EDT • Entertainment • thestreet.com
"You think we're stupid?" - Players react to Pokémon and Palworld lookalike Pickmon being renamed to "better align with our brand identity and lore"

After a divisive reveal in March, the developers behind the Pokémon and Palworld lookalike Pickmon are renaming the game, but players aren't convinced.

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Apr 13 • 9:09 AM EDT • Technology • eurogamer.net
Gray whales are entering San Francisco Bay and many aren’t surviving

Gray whales are beginning to break their long-established migration patterns, venturing into risky new territory like San Francisco Bay as climate change disrupts their Arctic food supply. But this unexpected detour is proving deadly: nearly one in five whales that enter the Bay don’t survive, with many struck by ships in the crowded, foggy waters.

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Apr 13 • 8:00 AM EDT • Science • sciencedaily.com
TCL CSOT Will Launch A Dual-Mode Monitor With 4X Refresh Rate Switching With Up To 640 Hz

TCL CSOT plans a dual-mode monitor with 4X refresh rate switching, reaching up to 640 Hz at 1080p, potentially featuring OLED technology.

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Apr 13 • 7:43 AM EDT • Technology • wccftech.com
The US in Brief: Swalwell’s out

Our daily political update, featuring the stories that matter

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Apr 13 • 5:04 AM EDT • Politics • economist.com
China’s TCL Is Said to Consider Stake Sale in India TV Business

TCL Electronics Holdings Ltd. is considering selling a stake in its Indian television manufacturing unit to local buyers to help grow the business, people familiar with the situation said.

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Apr 13 • 3:16 AM EDT • Business • bloomberg.com
KFF: US: Global health funding in the FY 2027 President’s budget request

The proposed budget includes significant reductions in and restructuring of global health funding, including the elimination of some programs and activities.

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Apr 12 • 5:39 PM EDT • Health • eatg.org
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Illinois Valley Community College’s SciFest returns April 17 with 100+ hands-on science experiments

Illinois Valley Community College will host its annual SciFest on April 17 at 7 p.m. in the College Gymnasium, featuring more than 100 interactive science demonstrations and experiments.

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Apr 12 • 5:14 PM EDT • Science • shawlocal.com
All Things Detroit Day draws shoppers, celebrates small businesses at Eastern Market

The Sheds at Eastern Market were buzzing Sunday as shoppers poured in for All Things Detroit Day, an annual celebration of local small businesses featuring more than 100 vendors offering everything from apparel to food.

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Apr 12 • 12:00 PM EDT • Business • clickondetroit.com
Gary Jackson featured at FMU School of Business for annual Common Author Colloquium

More than 60 students, faculty and community members gathered at Harris Auditorium Thursday for the annual Common Author Colloquium featuring author Gary Jackson, who discussed his new book “Small Lives: Poems,” which reimagines superheroes with new themes. The event, hosted by Shawn Smolen-Morton, chair of Francis Marion University’s Department of Modern Languages and professor of...

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Apr 11 • 9:37 PM EDT • Business • patriotnewsonline.com
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Chamber of Commerce Presents Achievement Awards

Event also marked 110th of the chamber’s presence in Oswego [caption id=attachment_10469 align=alignright width=450] Abby Waever and Keara Patterson (in the middle) receive the Community Leadership & Legacy Award, presented to The Alberts Group.[/caption] The Greater Oswego-Fulton Chamber of Commerce (GOFCC) on March 4 hosted its 2026 Annual Meeting, presented by Constellation, at the Lake Ontario Event and Conference Center in Oswego. The event’s theme, Rooted in Community. The meeting celebrated the GOFCC’s 110th anniversary in the Oswego community and 10th anniversary of integration with CenterState CEO. The chamber also unveiled a new logo. “I am proud to say the GOFCC has been a force for business success, growth and opportunity, supporting organizations of every size, connecting neighbors and entrepreneurs and ensuring that every voice in Oswego County is heard,” said GOFCC Executive Director Sara Broadwell. The event featured keynote remarks from Novelis’s Kevin Schutt, vice president, manufacturing and production support at Novelis North America. [caption id=attachment_10454 align=alignright width=450] Maria Hudson of Constellation, holding the award, receives the Nancy L. Premo Woman of Distinction Award.[/caption] The GOFCC recognized the following organizations and individuals with achievement awards: • Oswego County Impact & Excellence Award, presented to Oswego County Office of Mobility Management. This award Honors a small business or nonprofit organization that demonstrates outstanding achievement through innovation, growth and measurable positive impact on Oswego County’s economy or quality of life. • Community Leadership & Legacy Award, presented to The Alberts Group. This award recognizes an individual, business or organization whose long-term leadership, investment or philanthropy has significantly advanced the vitality, resilience and future of Oswego County’s communities. • Nancy L. Premo Woman of Distinction Award, presented to Maria Hudson of Constellation. This award honors a woman in business who has made a meaningful impact on her community, inspired others through her leadership, and exemplified the values of service, integrity and empowerment. This award is presented in tribute to the late Nancy Premo, CenterState CEO’s former vice president of Human Resources.

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Apr 11 • 4:39 PM EDT • Business • oswegocountybusiness.com
Seniors: Carol Watson, 72

Owner of Carol Watson Greenhouse and Landscaping in LaFayette enjoys her growing business — still puts in six-, seven-day weeks By Mary Beth Roach Carol Watson, the owner of Carol Watson Greenhouse and Landscaping, has been in gardens since she could walk. Literally. She said she learned to walk in her grandfather’s garden, which was next door to her current home and business in LaFayette. Today, at 72, she is running the business that her mother, Claire, opened in 1981 as Watson Greenhouse. Watson worked part-time for her mom until 1990, when she joined her full time. While she may not have had any formal horticultural experience, she said she learned so much about growing and raising plants from her mom, who had an abundance of energy and talent. Now, after 35 years in the business full time, Watson has no plans to retire, although she joked that she’d like a couple of days off a week. On her seven-acre site, complete with four greenhouses, Watson said her favorite parts of the job are working with and educating her customers; helping some of her young customers build terrariums; conducting occasional class field trips; and supporting local art by decorating the shop with an eclectic mix of pottery from at least four area craftspeople. A one-time employee of the former Dey Bros. department store in Syracuse, Watson said she loves merchandising and enjoys displaying unique pieces of art on shelves and even suspending from ceilings. “We’re creative. We also had top quality plants. We got a reputation of quality plants and unusual products,” she said. It’s tending to her customers and her plants, showcasing the unusual products, and hosting special events to benefit the community that keep her motivated to work six to seven days a week. “I just love it. I love taking care of the plants. I’m one of the few people that really enjoys watering,” she said. And while she has cultivated a solid customer base over the years, she remains savvy in her marketing efforts to draw in new customers. For example, she does a gardening segment on CNY Central television; her active Facebook page has thousands of followers; and she hosts a number of unique events and classes that not only introduce her shop to potential new clients, but some benefit nonprofits as well. About 13 years ago, when the local symphony orchestra was struggling, she said she wanted to help. So, partnering with the group, she began offering concerts, called Soirees, featuring the Syracuse Orchestra’s string quartet. Following up on a suggestion from a customer whose brother is a deejay in retirement, specializing in sock hops, she hosted the greenhouse’s first sock hop. Plants got moved back toward the walls to make room for dancing; a caterer was brought in, offering diner-like food; guests came in period outfits; and proceeds went to the Food Bank of CNY. She is excited about doing it again in October. Via her website, she promotes the greenhouse as an “oasis in the snow,” offering visitors the opportunity to pick up some decorating and gift ideas while taking in the floral and citrus scents. And she also caters to her four-legged friends. Over this past winter, she said, she came up with a “brilliant idea,” although at the time she didn’t appreciate just how brilliant it would become. Feeling it too cold outside to take her dog for a walk, she opted to bring it into the greenhouse. And before long, she was inviting people to bring their dogs into the big greenhouse as well. She looks forward to extending that invitation again this upcoming winter season. For Watson and her customers, the greenhouse is always in season.

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Apr 11 • 4:39 PM EDT • Business • oswegocountybusiness.com
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New to The Street to Broadcast on Fox Business on Monday, April 13, Featuring Virtuix Holdings...

The show will air as sponsored programming nationwide at 10:30 PM PST on Fox Business Network

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Apr 11 • 12:35 PM EDT • Business • theolympian.com
New to The Street to Broadcast on Fox Business on Monday, April 13, Featuring Virtuix Holdings...

The show will air as sponsored programming nationwide at 10:30 PM PST on Fox Business Network

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Apr 11 • 12:35 PM EDT • Business • sacbee.com
New to The Street to Broadcast on Fox Business on Monday, April 13, Featuring Virtuix Holdings...

The show will air as sponsored programming nationwide at 10:30 PM PST on Fox Business Network

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Apr 11 • 12:35 PM EDT • Business • heraldonline.com
“AI polls” are fake polls

A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.

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Apr 11 • 11:38 AM EDT • Technology • natesilver.net
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