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Notre Dame Football Buy/Sell/Hold
Should NIL be uncapped? Can a backup Irish squad exceed 8.5 wins? Discover these hot-button Notre Dame football topics and more.
I grew up on a ranch. Now I sell them to billionaires.
I grew up working on a ranch and now sell multimillion-dollar properties to billionaires — but I can't afford one.
Why are popcorn buckets popular? Inside the collectibles rage
Struggling movie theaters have turned to selling increasingly elaborate novelty popcorn buckets to increase fans' concessions spending.
Real Madrid open to Eduardo Camavinga sale
Real Madrid are open to selling French midfielder Eduardo Camavinga (23), according to a report from L’Équipe. Camavinga’s place in the France squad is being called into question ahead of the W...
Microsoft Labels Copilot “Entertainment Only” While Selling It as a Business Tool
Microsoft is currently facing criticism on social media over the wording in Copilot's terms of service. The company heavily markets its AI services to
Dave & Buster's Entertainment (NASDAQ:PLAY) Rating Lowered to "Strong Sell" at Wall Street Zen
Wall Street Zen lowered shares of Dave & Buster's Entertainment from a "hold" rating to a "strong sell" rating in a research report on Monday.
March’s top selling sports cards, plus the Shohei Ohtani card defying the odds
Two big Aaron Judge card sales led the way, but did he actually lower the value of one he shared with Ohtani?
5 Best Buy Smart Home Finds That Customers Love
Best Buy sells a wide variety of smart home devices, ranging from smart light bulbs to smart thermostats. Here are our picks for the best-reviewed ones.
Best-Selling Author’s Novel Ranked ‘Best Science Fiction’ of All Time on Goodreads
The iconic novel continues to resonate with readers, earning top honors decades after its release.
Booming business: Miami’s secret side hustlers
Junior primary education major Georgia Palko worked at Bagel and Deli, but was looking for some extra cash. After calling her dad with a bright idea, she moved forward with her plan to sell sweet treats on Valentine's Day. With around $50 worth of strawberries, a college house kitchen and a side hustler mindset, she sold 300 strawberries to mothers and lovers.
Album Review: 6WA by BigXthaPlug & 600 Entertainment
BigXthaPlug spent eight months in Nashville making a country-rap album that debuted at No. 7 on the Billboard 200, put “All the Way” with Bailey Zimmerman at No. 4 on the Hot 100, got him a Rolling Stone cover, and filled arenas with Jelly Roll. And then he came back to Dallas, rounded up four of his signees, and made a gangsta-rap record with N.W.A’s Straight Outta Compton on the cover. 6WA is the second group release from 600 Entertainment, named after the 600 block of Meadowridge Street in Ferris, Texas, where BigX and his people grew up. The whole thing is loaded with West Coast samples. From N.W.A.’s “8Ball,” Eazy-E’s “Real Muthaphuckkin G’s” and “Boyz-N-The-Hood,” Ice-T’s “6 in the Mornin’,” Snoop Dogg’s “Nuthin’ but a ‘G’ Thang” and more. BigX is staking his name on the lineup he built—Rosama, MurdaGang PB, Yung Hood, KevanGotBandz, KaineMusic—and claiming a lineage from 1,400 miles away while insisting Dallas is its own thing. A million dollars in cash, split and handed straight to his mother. That’s the first place BigX goes on “From the Bottom.” He’d probably still be in the streets if he didn’t have his son and daughter. He only started rapping to make life better for Carter. Couldn’t start his car back then, now people get starstruck at Starbucks, and he throws the whole field away in one sentence: “How you think we competin’? You on the same bag, I just made me some millions off country.” Goyard bags off a Nashville payday, and he wants you to know exactly how far he’s come from everybody else. “Safe to Say” does something similar but looser. It’s a straight Ice Cube “It Was a Good Day” flip, and BigX nails it. Wakes up, checks both phones, nobody’s locked up, kid accounts look good. Gets pulled over, only catches a warning. Pulls up on the squad to liquor, ladies, and haze. Rosama takes the second verse and matches him. Wakes up to his girl cleaning his cuticles, twins playing peekaboo, pays off his car, calls a cousin, sees the opps and they don’t trip. Lawyer calls, he beat his case. Rosama is the strongest voice in the 600 camp after BigX, and “Life of a Gangster” is why. Third person, riding low, blacked-out windows, snub-nose revolver. A character who chose sticking people up over selling dope. “Quick eraser like a number-two pencil.” He never breaks character, and his delivery drops lower and slower than anything he does on the group cuts, like he’s telling you something at a cookout that he probably shouldn’t. Then on “Long Live Fre$h” he’s a completely different rapper. “Short-bus diamonds, these bitches retarded,” wide-body Durango he can’t even park. That kind of range matters on a group record. MurdaGang PB’s best verse is on the title track. Feds at his door at 6 AM, cameras busted, flushing dope, ram truck putting everybody on the floor. Yung Hood on “The Hottest” just lays out four reasons to keep hustling. Who wants to be broke, women cost money, you need bail, and home has to be straight. It’s funnier and more honest than most rappers get when they’re trying to explain why they sell drugs. KevanGotBandz on “Ain’t Never Slowin’ Down” talks about his father getting caught on the dope while he’s sitting on $300K somewhere in the hills, which is a specific kind of guilt that doesn’t usually make it onto crew tapes. KaineMusic, the newest signee, takes the back half of “Who Dunnit” and introduces herself in third person—“Took flight just to show these hoes how to perform”—but it’s too short to know if she can hold a full song. The flex tracks fill the middle of the LP and mostly run together. “I Go” is Rosama and PB trading brands, guns, and food punchlines. Rosama’s “anemic, my iron tucked low in this shirt” is a slick gun bar, PB fires back with “.223 with a clip ‘bout as big as a toddler” and “I go Burger King, stay with that whopper.” Quick, funny sometimes, but it’s all shopping lists. “Dopeman” is a chant. “6ixer Party” brings Snoop Dogg, who does exactly what you’d expect Snoop Dogg to do. BigX contributes the night’s wildest overshare: “She say she brought a friend too, well, I’m tryna put sausage on her dental.” These songs move fast and don’t overstay, but three or four of them could trade verses and nobody would catch it. Midway through, The D.O.C. shows up for a spoken-word interlude. Tracy Curry. West Dallas native, former N.W.A affiliate, co-writer on a lot of the records getting sampled on this very album. He thanks BigX for the tribute and then gets direct: “This your time, this DFW time. You need to do it like we do it down here.” Leave bread crumbs so everybody behind you can eat. Keep God in your life. It’s fatherly and generous, and it does raise the question of whether 6WA follows that advice. The album borrows heavy. The cover art, the Eazy-E samples, “Amerikkka’s Most Wanted” opening with a direct “Boyz-N-The-Hood” lift, Yung Hood rapping “Flag on my left side, Crip until I die.” But the stuff that actually stays with you is Dallas. BigX talking about Pleasant Grove, Rosama calling himself a country boy, PB recounting a raid that could’ve been last Tuesday. The record smells most like itself when it smells like Ferris, Texas, and least like Compton. BigX on “The Hottest” says his father was the first person he knew who had chickens. Not the way rappers usually wave at the drug trade. He means his actual father, his actual family. On “600 Degrees,” Rosama compares his chopper’s stutter to a speech disorder, PB claims he still has the block on his back even after leaving the city. BigX closes that one saying he used to spin and smack, and now the plaques are platinum. Thirty-two minutes was right for this. Nobody overstays, Tony Coles and Rance and Charley Cooks keep the production punchy, and BigX gives his signees real room instead of crowding every song. 6WA doesn’t reinvent anything. Five rappers, good beats, short clock. Most of what they say you’ve heard before. Some of it—the million to his mother, the cuticles and peekaboo, the four reasons to hustle—you won’t forget. Solid (★★★½☆) Favorite Track(s): “Safe to Say,” “From the Bottom,” “The Hottest” Subscribe
Company backed by Trump sons looks to sell drone interceptors to Gulf states being attacked by Iran
The sales drive by Florida-based Powerus – which announced a deal last month to bring aboard Eric Trump and Donald Trump Jr. – positions the company to potentially benefit from a war that their father began.
OpenAI isn’t just buying a podcast
OpenAI’s out-of-the-blue acquisition of TBPN, the buzzy online talk show, stunned the worlds of media and technology. But it’s a continuation of a pattern that dates back a hundred years, to 1926, when RCA created NBC in part to sell radios.
CIM Group and Partners in Miami Worldcenter Sell Development’s Retail and Entertainment District to Falcone Group, ROK Acquisitions, Andrew Mirmelli, The Davis Companies and Jamestown
CIM Group and its partners in Miami Worldcenter have sold retail and entertainment district component of the 27-acre development in downtown Miami.
Dr. Google will see you now — but the healthcare advice might be bogus
Never has such a wealth of information been at your fingertips to explain your symptoms or summon deepfakes to sell you on bogus cures.
Fuel Surcharges Hit Small Businesses as ‘Tariffs 2.0’
Shipping costs are climbing for online sellers as carriers such as FedEx and UPS pass along the rising price of diesel.
Jones says recruitment is tough for Ospreys
With the Ospreys' future as a professional side only guaranteed until the end of next season adding to Mark Jones squad is "a hard sell".
After more than 50 years, owners of Poor Richard's sell business
After more than 50 years of selling books, toys and pizza, the owners of Poor Richard's have sold their business.
I was broke and flipping burgers. Now I own multiple taco restaurants.
I started selling tacos on the street in New Zealand. Less than 3 years later, I own multiple restaurants and a food truck.
WME keeps shrinking, selling sports agency for $500 million
In its latest move to shrink its portfolio of companies, WME is selling its sports agency 160over90. French company Publicis Groupe will acquire it for $500 million.
Trump expected to impose new tariffs on certain pharmaceutical drugs
President Donald Trump plans to impose new tariffs on pharmaceutical companies that have not struck deals to sell their drugs directly to consumers as part of his “Most Favored Nation” pricing initiative, according to a draft of an order obtained by CNN.
WME Sells 160over90 Sports Advertising Agency to Publicis
The French advertising giant will acquire the marketing agency to expand its sports business.
WME Sells Sports Agency to Publicis
Publicis Groupe is set to acquire 160over90 in a bid to win more of advertisers’ spending in sports.
Democrats Are Suddenly Dropping F-Bombs Left and Right | WSJ Politics Newsletter for April 2
Plus, Trump tries to sell Americans on the war in Iran
Entertainment briefs | ‘Stampede’ at Humboldt County Fairgrounds next month
Creekside Arts and EXIT Theatre will present “Ali, Cosell, My Dad & Me,” an original play by Michael Bickford, directed by John Heckel and starring Larry Crist, from April 17 to 26 at EXIT Theatre, 890 G St., second floor, Arcata.
Trump Stirs Market, Political Angst With Vague Timeline for Iran
President Donald Trump finally tried to sell the American public on his Iran war.
Sony Group: $475 Million JV With TCL For Home Entertainment Business
Sony Group has agreed to sell a majority stake in its home entertainment business to TCL Electronics Holdings Limited, formalizing a strategic partnership that underscores shifting dynamics in the global television and consumer electronics market.
Sphere Entertainment (SPHR): Buy, Sell, or Hold Post Q4 Earnings?
The past six months have been a windfall for Sphere Entertainment’s shareholders. The company’s stock price has jumped 82.8%, hitting $116.50 per share. This was partly due to its solid quarterly results, and the performance may have investors wondering how to approach the situation.
Fairlawn business owner makes soaps in memory of brother and supporting the environment
Naomi Carter is selling soaps named in honor of her brother who took his life in April 2015. All proceeds from the soap will go to the Friends of Peak Creek.
Brilliant bagels: Casper woman launches authentic NYC-style bagel business
CASPER, Wyo. –– While Carolyn Reilly has only been selling her homemade bagels around Casper for a couple of months, the bagels themselves can be traced
Best-selling author to speak on science, storytelling and public trust April 6
“An Evening with John M. Barry: Science, Storytelling and the Public Good” will take place from 7-8 p.m. on Monday (April 6) on Zoom.
Freshmen highlight near-comeback for Mizzou baseball in Border War
In front of a record-breaking sell-out crowd, the Tigers gave up a late lead in loss to Kansas. Mizzou had an eight-run fourth, but didn't score runs outside of that
Apple's 50-year journey from garage to tech titan
In early 1976 in California, Steve Wozniak had just completed the design of a computer circuit board he intended to share with fellow hobbyists at a prominent local club. His friend Steve Jobs also saw a business opportunity to manufacture and sell the boards, and thus Apple was born.
Williamston’s ‘Bad Books’ gives nuance to polarizing politics
As artistic director and co-founder of Williamston Theatre, Tony Caselli knows how it feels when material is met by backlash from the community. When Williamston put on an updated version of “Dial …
Missouri attorney general files suit against Kansas City business over 7-OH sales
Missouri Attorney General Catherine Hanaway is taking action against businesses that sell and manufacture 7-OH, which she called a "deadly opioid."
David vs Goliath: How locally owned Cactus Sports competes with official ASU merchandise sellers
Troy Scomas’ Cactus Sports has thrived for 30-plus years in Tempe , competing with official ASU merchandise stores by offering custom fan gear, personal service, and community connections.
Allbirds, Once Silicon Valley’s Favorite Shoe, Sells for $39 Million
Despite once being valued at $4 billion, the company that made sneakers from Merino wool struggled to capture a wide customer base and turn a profit.
Mark Cuban regrets selling Mavericks to Adelson and Dumont families
Syracuse two-sport athlete Calvin Russell III out indefinitely
Syracuse two-sport athlete Calvin Russell III, who also played basketball this season, will miss an "indefinite period of time" after suffering an undisclosed injury in spring football practice.
Keith White on Reframing Medical Device Marketing for the Modern Healthcare Economy
“Medical device marketing can be regulated and still be exciting,” he explains. “People think the goal here is to sell products, but instead, it’s about proving system-level value.”
FDA Is Expected to Lift Restriction on Peptides, Heeding RFK Jr.’s Wishes
The peptides, which are increasingly marketed as providing longevity and health benefits, were removed in 2023 from the agency’s list of products that compounding pharmacies can sell.
The Legend of Zelda: Tears of the Kingdom—Secrets of the Zonai Offers a Deep Dive Into the Making of the Beloved Game
Dark Horse's best-selling series of The legend of Zelda art books is expanding again, as the company reveals The Legend of Zelda: Tears of the Kingdom—Secrets of the Zonai.
Lindsell named vice dean for data science and AI
Christopher Lindsell, PhD, has been appointed vice dean for data science and AI for Duke University School of Medicine, effective April 1, 2026.
Sky Sports drop major Liverpool transfer update & fans eyes will widen at crucial Yan Diomande detail
RB Leipzig don’t consider Yan Diomande ‘unsellable’, but there’s still an acknowledgement that a sale will be tough to agree.Philipp Hinze reports that the German outfit want to adjust the win...
Royals win home opener over the Twins
KANSAS CITY, Mo (KSNT) – The Kansas City Royals celebrated the 2026 home opener with a strong performance Monday night, defeating the Minnesota Twins 3–1 at Kauffman Stadium. Power from the bottom half of the lineup and a dominant pitching performance helped Kansas City secure the win in front of a sellout crowd of more […]
Stage, Screen, and Sound: April Arts and Entertainment Picks
April is really turning out to be a musical month in Buffalo! From K-Pop, Jazz, looping Scottish Folk Music, and classic rock, there is something for everyone. Check out the events below to hear all the great sounds Buffalo has to offer. And if you need a laugh, John Mulaney is coming to Shea’s on April 3 (after selling out April 2). Get a ticket before it’s too late. We will see you out and about this city this month.
Russell father-daughter team raises the family business to new heights
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Spire announces sale of gas marketing business to Boardwalk Pipelines for $215 million
/PRNewswire/ -- Spire Inc. (NYSE: SR) today announced it has entered into an agreement to sell its gas marketing business, Spire Marketing Inc. (Spire...
How the New CEO of Tony Roma’s is Using Brain Science to Sell Ribs
Mina Haque went from attorney to entrepreneur to CEO of Tony Roma's.
BBVA to Sell Romania Business to Raiffeisen for $680 Million
The deal is set to make Raiffeisen’s Romanian subsidiary the third-largest bank in the country by total assets, the Austrian lender said Saturday.
Guns stolen during break in at Marion business
An undetermined number of guns were stolen early Sunday morning from a business that sells weapons on Main Street in Marion, according to Marion Police Chief.
Matthew McConaughey on Working with Family, Faith and Politics
In this favorite Sunday Sitdown, Oscar-winning actor Matthew McConaughey joins Willie Geist to discuss working with his family on “The Lost Bus,” seeing his son Levi follow in his acting footsteps, and adding bestselling author to his resume. McConaughey shares how the need for belief inspired him to write “Poems and Prayers” and opens up about a potential political career down the road.
Chicago woman has $600K after selling a $1.2M business, but husband is gambling it away. How Ramsey says to double it
With retirement on the horizon, now is not the time for risky bets.
Dr. Judith L. Rapoport, Pioneer in Understanding O.C.D., Dies at 92
Her best-selling 1989 book, “The Boy Who Couldn’t Stop Washing,” based on her groundbreaking research, brought public awareness to obsessive-compulsive disorder.
4 Costco Tablet Accessories To Upgrade Your iPad Experience
Costco sells several accessories to upgrade your iPad, including the Apple Pencil Pro, Magic Keyboard, AirTag trackers, and Acer portable monitor.
Mac Pro still available through Apple's Certified Refurbished store
Despite its decision to discontinue the Mac Pro, Apple is still selling a few units through its Certified Refurbished store.
How $1.4bn Olaplex Acquisition Boosts Henkel’s Portfolio
In an effort to increase its global reach and innovation capabilities, Olaplex has agreed to sell its assets to Henkel for US$1.4bn
When Hard Sell Becomes Binge-Worthy Entertainment
Bangkok, Thailand (27th March 2026) — Shield Insurance Broker partner with VML Thailand turns “After Shit Happens Service” into Thailand’s most addictive micro drama
Amazon is practically giving away smart home devices — 31 deals from Blink, Fire TV, Echo and more
Grab these best-selling devices starting at $17
Stock market today: Nasdaq 100 enters official correction amid Iran sell-off
The Nasdaq 100 entered correction territory on Friday. AI jitters, the Iran war, and a memory stock sell-off have dragged the index lower.
Missouri CBD, Kratom Retailer Rejects AG’s Cease-and-Desist Letter
State Attorney General Catherine Hanaway sent letters to 33 businesses, ordering them to stop selling ‘intoxicating cannabis’ products.
Longtime local business sold. Here's what to know about the sale
When the owners of this central Illinois business decided to sell, they were looking for a company that shared their core values.
The Startup Selling Full-Body Scans as the Future of Health Care
Step into the machine at Neko Health or one of its rivals to check for skin cancer, diabetes or stroke risk. Is this the next frontier in preventative health care, or something your primary care physician would rather you avoid?
How This Meat Snack Company Devoured The Competition And Became A $1 Billion Business
By appealing to women, Chomps is selling some 2 million sticks a day. Now its founders may be looking for an exit.
Dollywood adds another race weekend for runners. When, how to sign up
Dolly Parton's theme park will host a second race weekend later this year after the inaugural spring event nearly sells out.
Russia's oil is beating global prices, padding the Kremlin's war chest
The shift marks a turnaround for Russia, which had been forced to sell oil at steep discounts following Western sanctions over the war in Ukraine.
Q4 Consumer Discretionary - Casino Operator Earnings: PENN Entertainment (NASDAQ:PENN) Earns Top Marks
As the Q4 earnings season wraps, let’s dig into this quarter’s best and worst performers in the consumer discretionary - casino operator industry, including PENN Entertainment NASDAQ:PENN and its peers. The Consumer Discretionary sector, by definition, is made up of companies selling non-essential…
The Celsius Stock Selloff Shows How Costco Can Impact Any Business
Investors are digesting news that Costco has launched its own energy drink line.
I treasure the moment I fell in love with sport as dearly as a first kiss
On Friday, August 26, 1988, England’s floppy-hatted wicketkeeper Jack Russell made 94 in a Test match against Sri Lanka at Lord’s.
Wembanyama dominates inside as Spurs trounce Grizzlies 123-98
Victor Wembanyama had 19 points, 15 rebounds and seven blocks as the San Antonio Spurs built an early lead and coasted to a 123-98 victory over the Memphis Grizzlies on Wednesday night. Devin Vassell matched Wembanyama's 19 points, while Stephon Castle and Keldon Johnson finished with 15 points each, as seven Spurs finished in double figures. With its seventh straight victory, San Antonio moved within two games of Oklahoma City for the top spot in the Western Conference as the Boston Celtics stopped the Thunder's 12-game winning streak with a 119-109 victory on Wednesday night.
Lightning Round: Sell Penn Entertainment
'Mad Money' host Jim Cramer weighs in on stocks including: Qnity Electronics, Rigel Pharmaceuticals, Penn Entertainment, Applied Digital, and more.
Walmart prepares Google TV Streamer clone, may start selling its own Google TV sets too
Walmart is preparing new Google TV products including a set top box, likely a sequel to Onn 4K Pro, as...
Raleigh pushing plan for owners to sell to employees when they retire to keep businesses, jobs local
At engineering firm S&ME in Raleigh, employees don't just work at the company; they own it. It's a model that city officials hope others will adopt to avoid what Mayor Janet Cowell calls the "silver tsunami."
Some East Grand Forks businesses must register with city to sell low-potency hemp products
Changes in requirements from the state Office of Cannabis Management mean businesses selling these products must now be licensed with the OCM and registered with their local cities.
Gen Z brothers bought a $4,000 pickup truck to start their business—now it brings in $3 million a year
Kirk and Jacob McKinney found entrepreneurial inspiration at a local dump, launching junk removal and reselling business Junk Teens while still in high school.
O'Connor touts business opportunities at latest tech summit held in Pittsburgh
Mayor Corey O’Connor sees himself as Pittsburgh’s biggest promoter, which is why he’s been making dozens of calls to sell people on settling...
Cardinal Health (CAH) Emerged as a Key Contributor on Pharmaceutical Strength and Margin Expansion
Renaissance Investment Management, an investment management company, released its Q4 2025 “Large Cap Growth Strategy” investor letter. A copy of the letter can be downloaded here. The strategy faced a difficult fourth quarter of 2025, underperforming both the S&P 500, which gained 2.7%, and the Russell 1000 Growth Index as market leadership remained concentrated in […]
How live selling is helping one entrepreneur grow his business
Running a business has been a "roller coaster of a ride," said Scott Wool, who nearly went bankrupt in 2013. Today, he's growing like never before.
Amazon drops prices on Apple bestsellers — Shop AirPods, MacBooks, and more at the Spring Sale
If you shop with us, you'll never pay full price.
Newcastle-under-Lyme paramedic with an ice cream business
James Shemmeld is selling ice cream as a contrast to his day job.
Sonova to Sell Sennheiser Consumer Hearing Business
Sonova is selling the Sennheiser branded business to focus on its core hearing instrument and cochlear implant businesses going forward.
Health Ring Oura Interviews Banks for IPO as Soon as This Year
Health ring Oura has been interviewing bankers to advise on an initial public offering that could take place as soon as this year, according to a person with direct knowledge of discussions. A public offering would follow fast growth at the company, which sells connected devices—which cost from ...
Fact check: The lies Trump is using to sell his latest attack on mail-in voting
CNN debunks four of Trump’s most frequently repeated false claims about mail‑in voting.
Paranovus sells 14.3M shares at 35 cents to raise $5M
A single institutional investor agreed to buy the shares, with closing set for about March 25. Paranovus says net proceeds will fund working capital.
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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