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Sports without politics is a fantasy and the World Cup proves it
From ancient Greece to Nazi Germany, sport and politics have long been intertwined. Nevertheless, we still imagine that international sport can be kept above the fray and serve as a neutral arena where nations compete on merit alone. In this article, diplomacy scholar Geoffrey Allen Pigman argues the 2026 FIFA World Cup shows this is a dangerous illusion. When international sport is left entirely to revenue-maximizing private bodies like FIFA, it doesn't escape politics, but rather surrenders to its worst expressions. With the 2028 Los Angeles Olympics fast approaching, the IOC must decide whether to learn that lesson or repeat the same mistakes. The largest and most lucrative FIFA World Cup ever draws toward its climactic conclusion amidst a swirl of controversy. Team members, staff, fans, and spectators have been denied their right to enter the United States to participate, and US President Donald Trump intervened with FIFA boss Gianni Infantino to overturn a referee’s call that Trump believed disadvantaged the US national team. It is a moment to step back and reflect on what the purposes of international sport mega-events like the World Cup, and international sport more broadly, are, and what they should be. Does international sport serve public purposes? Is there a public interest? Or is it primarily a private endeavor organized by commercial enterprises to entertain the global public (and generate profit in the process), which is occasionally used by governments and leaders for raisons d’etat? Central to the idea of sport is the principle of fair play, which in the international context demands that games be free from political interference. However, it is impossible to separate sport from politics, all claims to the contrary notwithstanding. The most positive political use of international sport through the millennia has been to facilitate diplomacy. The use of international sport for diplomatic objectives has existed since at least the time of the ancient Olympic Games, around which was instituted the custom of the Ekecheiria, or Olympic Truce, between participating states to facilitate fair competition and diplomatic achievements by ensuring that participants could travel safely to the Olympiad. In his seminal work On Diplomacy (1987), diplomacy scholar James Der Derian characterized the objectives of diplomacy as overcoming alienation and mediating estrangement between governments and between peoples. One increasingly important diplomatic tool in the technology-infused media environment over the past century has been public diplomacy, under which governments and non-state diplomatic actors (e.g. transnational corporations) communicate to global publics about their international policy objectives and to shape their global brand image. Political scientist Michał Kobierecki, in his important book Sports Diplomacy (2020), views sports diplomacy as falling broadly within the ambit of public diplomacy, as international sport intimately involves the participation of global publics as spectators and consumers of global media. Diplomacy scholar Stuart Murray and this author, in a 2013 article, distinguish between international sport used for diplomatic purposes and international sport-as-diplomacy, which encompasses the range of diplomacy that occurs as teams and competitors, spectators and fans, and government officials all converge for international sporting events like the Olympic Games and FIFA World Cup. Diplomacy scholar H.E. Chehabi, in a 2001 article on US-Iran sports diplomacy, describes the interaction between spectators and fans at international sporting events as “people-to-people diplomacy,” in which relationships develop independently of governments and their objectives. Diplomacy by the aforementioned definitions is often unsuccessful. Moreover, all too often the tools of diplomacy may be employed by governments and other actors to thwart or oppose the objectives of diplomacy as characterized by Der Derian. Governments routinely use the tools of public diplomacy to disseminate propaganda, spreading misinformation in the attempt to deceive global publics about their objectives and to create misleading impressions about their brand identity. Within sports diplomacy, the term “sportswashing” has been coined recently to describe how governments invest in and promote international sport to create positive global public impressions of their nations and, in doing so, to distract the global public from their deficient records in areas such as human rights and democratic governance. Murray, in his 2018 book Sports Diplomacy: Origins, Theory and Practice, introduces the concept of sports anti-diplomacy, wherein governments intentionally use international sport to advance aggressive and nationalistic objectives. Obvious historical examples include Hitler’s use of the 1936 Berlin Olympics to glorify his Third Reich and the 1969 El Salvador-Honduras football “war.” SUGGESTED READING The beautiful game made ugly By Emily Ryall FIFA argues that it is and seeks to be apolitical in its stewardship of international Association Football (soccer). FIFA policies governing bids to host the World Cup require uninhibited and non-discriminatory access for players, team staff, and spectators of all participating countries to host nations and venues. It became clear soon after Trump returned to power in the United States in January 2025 that Trump’s political intentions and objectives to limit non-US citizens from living and working in the United States and, in numerous cases, even visiting the country, would collide with FIFA’s host nation policies. Beginning soon after the start of the second Trump administration, US federal authorities imposed restrictions on entry to the United States of citizens of between 20 and 40 countries for any purpose, with only limited exceptions. Federal Immigration and Customs Enforcement (ICE) began arresting non-US citizens in the United States, including persons with and without legal status, holding them in jails, concentration camps, and other detention facilities until they were deported to their home or third countries, where they faced substantive risks to their personal safety. FIFA boss Gianni Infantino, in an effort to ensure the most successful and lucrative World Cup in history, engaged diplomatically with President Trump in an attempt to facilitate entry to the US for World Cup participants. Infantino did all in his power to ingratiate himself with Trump, to the extent of creating a FIFA “Peace Prize,” which he awarded to Trump in December 2025 at a ceremony in the then Trump-controlled John F. Kennedy Center for the Performing Arts in Washington, DC, on the occasion of the World Cup draw. The prize was an ersatz consolation for someone who aspired in vain to win the rather more prestigious and well-known Nobel Peace Prize. And in the run-up to the World Cup, conditions became worse. In February 2026, Trump and Israeli Prime Minister Benjamin Netanyahu launched a war of aggression against Iran, illegal under international law, under the false pretence that Iran’s government was preparing to attack the United States and Israel. During the US aerial bombardment of Iran, US planes bombed Azadi Stadium, the facility where Iran’s national football team trained. As the 2026 FIFA World Cup began, it was clear that Infantino’s efforts had been for naught: the Trump administration would not adhere to FIFA policies governing access to World Cup host nations. World Cup referee Omar Artan, a citizen of Somalia, was denied a US visa to enter the United States to participate in the World Cup. Trump’s government only granted US visas to Iran’s football team ten days before they were scheduled to arrive for the tournament. Numerous members of the support staff for Iran’s team were denied US visas. Iran’s team, which had been scheduled to train in Arizona, was directed to shift its training site to Tijuana, Mexico, notwithstanding that all three of their group stage matches took place at US venues. The US Department of Homeland Security only permitted the Iranian team to enter the US on the day before each scheduled match and then to return to Mexico immediately after playing. Members of Iraq’s and Switzerland’s football teams were delayed for hours by US officials at the US border, and an Iraqi team photographer was refused entry. Spectators and fans from Haïti and Iran were denied entry to the United States altogether. A large number of fans from a range of countries had their applications for US visas rejected. There were multiple off-ramps through which participants could have avoided the negative consequences of Trump’s decisions for the 2026 World Cup. Once it was clear that the Trump government intended to violate the established expectations for World Cup hosts, FIFA could have shifted the matches scheduled to take place in the United States to Mexico and Canada. The three nations were already designated as co-hosts, and host cities and venues had been selected. Once it was clear that FIFA, governed by FIFA boss Gianni Infantino’s dependent and dysfunctional relationship with Trump, would never consider this option on its own, it fell to the national football federations to act. The national federations, particularly some combination of federations of the leading contenders (France, Spain, Brazil, Argentina, Morocco, England, Germany, etc.), could have refused to participate under the US-imposed conditions or, at the least, demanded an ironclad agreement with the Trump government that FIFA policies on access would be respected. ___ International sport is inextricably entangled with diplomacy of different sorts, for good or ill, it cannot be considered to be in the purely private realm and left to revenue-maximizing private actors. ___ Why did neither FIFA nor the national football federations act to protect the interests of players, team staff, referees, fans, and spectators? In essence, the relentless engines of capitalism prevailed over norm observance, ethics, and fair play. The revenue interests of FIFA, sponsors, global media, and host cities won out. FIFA’s managers viewed hosting another World Cup principally in the United States as a veritable pot of gold for FIFA and its collaborators. FIFA has estimated its own revenue over the 2023-26 budget cycle, which includes the 2026 World Cup, at $13 billion, revised up from an initial projection of $11 billion, and 72% higher than the previous revenue cycle. Of that total, FIFA is estimated to have generated $8.9 billion from the Cup itself in revenue from TV rights ($3.92 billion), sponsorships ($2.69 billion), ticket sales ($3.1 billion), licensing rights, and other sources. A joint study by FIFA and the World Trade Organization estimates that the World Cup will contribute over $40 billion to global GDP, including nearly $14 billion in direct visitor spending in the three host countries (but principally in the United States, which hosted the lion’s share of the matches). The FIFA World Cup is now reportedly “the single most lucrative recurring commercial property in global sport.” And yet, notwithstanding the Trump government’s uses of the World Cup for sports anti-diplomacy, and the climate of anxiety that this created for participants and spectators, diplomacy that did not depend upon governments was able to thrive at the World Cup. Examples of successful people-to-people diplomacy were legion, as citizens of towns and cities across the States, as well as in Mexico and Canada, welcomed team members, their families and supporters, to training sites across North America. Fans of different teams joined together in person in stadiums for matches, at watch parties and bars, and at welcome events sponsored by host cities. The joy and camaraderie shared between the citizenry of Boston and Scotland’s “Tartan Army” of fans is but one example of how the “Beautiful Game” brings people together. Friendships forged across continents are likely to endure well beyond the Cup final. Even those achievements cannot be seen as unalloyed, however. As South African football fan Byron Pillay commented to Al Jazeera, “Football is called the Beautiful Game for a reason, for its ability to unite people. But it’s hard to believe in that magic with the politics and war rhetoric off the field of play, especially when one of the tournament hosts is central to that.” Ultimately, the experience of the 2026 FIFA World Cup illustrates that, as international sport is inextricably entangled with diplomacy of different sorts, for good or ill, it cannot be considered to be in the purely private realm and left to revenue-maximizing private actors. As long as there is the possibility of diplomatic progress in mediating estrangement between governments or between peoples, there is a broad and overarching public interest in international sport. Likewise, as it would be difficult to put on an international sport mega-event without international sporting organizations like FIFA and the International Olympic Committee (IOC), global media firms, and companies purchasing sponsorships, public and private interests in international sport must coexist, most likely somewhere on a shifting spectrum between partnership and rivalry or cross purposes. As the World Cup wraps up, the IOC needs to consider its lessons before the scheduled 2028 Los Angeles Olympics if they want to avoid a media-hyped Trump version of the 1936 Berlin Olympiad. The IOC and the National Olympic Committees need to set conditions on and make demands of Trump’s government with clearly articulated consequences for non-compliance, up to and including cancellation of the Games. Time is running out for the IOC, as unlike with the FIFA World Cup, there is no at-the-ready alternate venue for Los Angeles.
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Asia-Pacific Digital Ad Spend Business Databook Report 2026: Market to Reach 489.3 Billion by 2029 - Platform Competition is Intensifying Across Performance and Video Budgets
Asia-Pacific's digital ad market is poised for growth driven by retail media, CTV adoption, AI in campaign execution, and privacy-led strategies. Regional platforms are expanding ad options, enhancing competition. Localization in tier-2 cities and regulatory adaptations are reshaping ad strategies. Asia-Pacific Digital Ad Spend Market Asia-Pacific Digital Ad Spend Market Dublin, Feb. 10, 2026 (GLOBE NEWSWIRE) -- The "Asia-Pacific Digital Ad Spend Market Size & Forecast by Spend Value Across 100+
Poland Consumer Loyalty Business Report 2026: A $2.2 Billion Market by 2030 from $1.23 Billion in 2025 - 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, Platform Spend
The Polish loyalty market is thriving, projected to grow annually at 14%. Key opportunities lie in AI and blockchain integration, diverse program models like points and cashback, and sector-specific strategies in retail, finance, and travel. Channels like in-store and mobile are vital for reaching B2B and B2C consumers. Polish Loyalty Market Polish Loyalty Market Dublin, Feb. 06, 2026 (GLOBE NEWSWIRE) -- The "Poland Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type,
United Kingdom Loyalty Business Report 2026: A $4.06 Billion Market by 2030 from $2.33 Billion in 2025 - Competition is Centred on Optimisation Rather Than Program Creation
The UK loyalty market presents key opportunities by evolving beyond "points" to personalized, app-led models integrated into daily shopping, emphasizing frictionless digital experiences. Expanding into financial services enhances retention, while partnerships increase ecosystem value, maintaining compliance in a competitive landscape. United Kingdom Loyalty Market United Kingdom Loyalty Market Dublin, Feb. 06, 2026 (GLOBE NEWSWIRE) -- The "United Kingdom Loyalty Market Size & Forecast by Spend V
Japan's Itochu posts record 9-month profit on consumer business strength
Japan's Itochu on Friday posted a 4% rise in nine-month net profit through December 31 to 705.3 billion yen ($4.5 billion), a record for the period, boosted by strong consumer businesses, including food, textile and its convenience-store chain.
Sony Pictures Entertainment Posts 12% Quarterly Revenue Decline
Sony Pictures Entertainment Feb. 4 reported a 12% third-quarter (ended Dec. 31, 2025) revenue decline to under $2.3 billion compared with revenue of more than $2.6 billion in the previous-year period. Operating income dropped more than 11% to $197 million from operating income of $223 million. The top-grossing movie in the current quarter included Chainsaw … Continue reading "Sony Pictures Entertainment Posts 12% Quarterly Revenue Decline"
AMD Confirms Steam Machine in Early 2026, Xbox SoC Powered by RDNA 5 in 2027
AMD posted its record fourth quarter revenue of $10.3 billion in 2025, and during the earnings call, the company issued some guidance on the upcoming product portfolio. During the call, AMD confirmed that Valve's Steam Machine is on track and shipping early this year, while its custom SoC division t...
Norway Buy Now Pay Later Business and Investment Report 2026: Market to Triple from $1.83 Billion to $6.06 Billion by 2031 Featuring Klarna, Vipps Pay Later, Walley, and Svea
The Norwegian BNPL market presents key opportunities in retail and e-commerce growth, strategic partnerships, and consumer behavior insights. Key growth areas include diverse business and distribution models, evolving consumer demographics, and innovative market strategies, supported by detailed data on market dynamics and KPIs. Norwegian Buy Now Pay Later Market Norwegian Buy Now Pay Later Market Dublin, Feb. 04, 2026 (GLOBE NEWSWIRE) -- The "Norway Buy Now Pay Later Business and Investment Opp
Alibaba to spend $431 million for Lunar New Year AI push as chatbot war heats up
Alibaba said on Monday it will spend 3 billion yuan ($431 million) to attract users to its Qwen AI app during the Lunar New Year holiday, heating up a race between China's largest tech firms.
Veolia Expands US Hazardous Waste Business
French environmental services giant Veolia is expanding aggressively in the US, agreeing to buy Enviri’s hazardous waste unit for $3 billion and doubling its footprint here. As demand surges for clean water, PFAS cleanup, and sustainable solutions for AI data centers and manufacturing, Veolia CEO Estelle Brachlianoff joined Bloomberg Open Interest to talk about company's future. (Source: Bloomberg)
In service to state, WVU, WVU Health System pump more than $14B into West Virginia economy, landmark study finds
Conducted by national consulting firm Tripp Umbach, what is the most comprehensive study to date quantifies the combined annual statewide impact of West Virginia University and WVU Health System — under the WVU Medicine brand — at $14.3 billion, making up 17% of West Virginia’s total gross domestic product and contributing $890 million in state and local taxes.
Business Information Market to Hit USD 306.59 Billion by 2033, Driven by Rising Demand for Data-Driven Decision Making
The business information market is growing steadily as enterprises adopt AI-driven analytics, real-time intelligence, and cloud platforms, with the U.S. market expanding from USD 61.28 billion in 2025E to USD 96.59 billion by 2033.Austin, Jan. 26, 2026 (GLOBE NEWSWIRE) -- The global Business Information Market size is valued at USD 191.63 billion in 2025E and is expected to reach USD 306.59 billion by 2033, growing at a CAGR of 6.08% from 2026-2033. The market for business information is expandi
Tepco to Sell Real Estate, Seek Partners in New Business Plan
Tokyo Electric Power Co. is aiming to sell around 200 billion yen ($1.3 billion) of assets within three years, as it looks to fund its Fukushima clean-up efforts and meet rising power demand.
House passes measure to fully fund 9/11 WTC health program through 2040
The U.S. House approves a measure to ensure the 9/11 World Trade Center Health Program remains fully funded, addressing a $3 billion shortfall.
Sphere Entertainment’s New Playbook: Smaller Venues, Less Risk, Bigger Returns
The $2.3 billion Las Vegas Sphere looked like a financial disaster at first glance, but a deeper look reveals why smaller venues may be the key to making the entire model work.
J&J’s cardiovascular business boosts medtech growth in 2025
Cardiovascular was the only business unit to grow by double digits last year, helping to fuel the overall medical device business to top $33 billion.
What’s in Congress’ sweeping health care deal: PBM reform, telehealth, science funding
The health department would get $116.8 billion in funding, a modest increase over 2025 but $33 billion more than Trump requested.
Diffuser Films Market Report 2026-2032: New Revenue Opportunities, Next-Generation Business Models, $3.78 Billion Industry Roadmap
Diffuser films enable thinner, brighter, sustainable lighting systems, with market shifts driven by precision engineering and sustainability Diffuser Films Market Diffuser Films Market Dublin, Jan. 19, 2026 (GLOBE NEWSWIRE) -- The "Diffuser Films Market - Global Forecast 2026-2032" has been added to ResearchAndMarkets.com's offering. The Diffuser Films Market has experienced significant growth, expanding from USD 2.48 billion in 2025 to USD 2.63 billion in 2026, with a projected growth at a CAGR
Russian Business Leaders Ask Putin to Ease Wave of Nationalizations
Russian business leaders have appealed to President Vladimir Putin to rein in a wave of state asset seizures that has affected factories, ports and major corporations worth more than 4 trillion rubles ($43 billion), the Kommersant business daily reported.
AMC Entertainment Stock Hits All-Time Low Despite Avatar Success, Billionaire Buy-In
AMC Entertainment Holdings Inc (NYSE:AMC) stock hit a new all-time low Tuesday at $1.64, even as the company reported its strongest pre-Christmas weekend since 2021. Here’s what investors need to know. Don't Miss: These five entrepreneurs are worth $223 billion – they all believe in one platform that offers a 7-9% target yield with monthly dividends 7 Million Gamers Already Trust Gameflip With Their Digital Assets — Now You Can Own a Stake in the Platform What To Know: The bearish price action s
US signs health agreements with African nations, warns against nonperformance
The U.S. signed four new global health memorandums of understanding (MOUs) with Madagascar, Sierra Leone, Botswana, and Ethiopia, which total nearly $2.3 billion in funding, the State Department said on Tuesday.