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The Streamers Tried To Conquer Labor Day…and Whiffed
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) What? Another Streaming Ratings Report already? You betcha. Nielsen has moved up the release of their Streaming Ratings data by two weeks, which means I’ve got two extra issues to get out. But I love this change because it will make this report more timely and easier to publish regularly. This week—with the viewership data for the week of 31-Aug—we’ve got some huge, huge topics to discuss. On the film side, two theatrical films (The Mandalorian and Grogu on Disney+ and Scary Movie on Paramount+) contend with two non-Netflix straight-to-streaming films (Mayday on Apple TV and The Runner on Prime Video). The streamers went all in to win Labor Day weekend in America. And we have a bunch of TV shows to analyze, both new shows (Netflix’s The Gentleman, Hulu’s Chad Powers, and an Alix Earle reality show) and weekly shows like Reacher, Ted Lasso, House of the Dragon and Lioness. All that, plus nepotism in Hollywood, some eye-popping fantasy football stats, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of August 31st to September 6th, 2026. You can find a link to my terminology here.) Subscribe Film - A Slew of Labor Day Disappointments? A lot of streamers released big new films this week, why? My theory is that the streamers know that four-day weekends can propel streaming films to glory. But if you’ve been reading more over the last two years, you know that big holiday weekends aren’t driving big viewership numbers the way they did post-Covid. And interestingly enough, Netflix didn’t put out a big new film this week. But four other streamers did, trying to take advantage of the holiday with some (not cheap) swings, including… The Mandalorian and Grogu on Disney+ (a Star Wars film that cost $165 million and made $177 million at the US domestic box office) Mayday on Apple TV (rumored $100 million budget, no theatrical release) The Runner on Prime Video (at least a $40 million budget, but likely $50 to $80 million, no theatrical release). Scary Movie on Paramount+ ($30 million budget, made $108 million domestically). (Paramount+ also released a made-for-streaming film based on the Thundermans IP, and I’ll discuss that later.) So…how’d they do? The Mandalorian and Grogu Leads The Way (But That Isn’t Enough) Let’s start with The Mandalorian and Grogu (which I’ll abbreviate to Mando for most of this article). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… How Mando, Mayday, The Runner and Scary Movie performed on streaming... How the powerhouse weekly released shows (Reacher, Ted Lasso and Lioness) have accumulate a LOT of viewership… How House of the Dragon finished its run… The latest Netflix show to have a sophomore slump… Whether top creators can drive viewers to their shows… Nepotism in Hollywood and the music business... All the flops, bombs and misses for the week… And more… ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Since Nielsen has accelerated their streaming data release schedule, I’ve got a lot of Streaming Ratings Reports coming your way! Next issue, I’ll be looking at the second season of Peacock’s The Paper, the latest season of Hulu’s The Secret Lives of Mormon Wives, and a very, very expensive Daily Wire fantasy series that’s now on Prime Video. Plus Crew Girl and Dang! on Netflix, a new Tyler Perry film, and one of the biggest bombs of the summer, Supergirl. In the next two issues, I’ll take a look at the return of the NFL to streaming, Toy Story 5 on Disney+, Backrooms on HBO Max, and The Breadwinner on Netflix. On the TV side, we’ve got Netflix’s Monster: The Lizzie Borden Story, Dancing with the Stars on Disney+, Apple TV’s Slow Horses, a Reacher spinoff on Prime Video, and Paramount+’s MobLand, a Woody Harrelson and Matthew McConaughey comedy on Apple TV, a sequel to a Cosby Show spinoff on Netflix, The Great British Baking Show, and the Unabomber film. And while doing all that, I want to take a look at adult animated shows, Ride or Die’s cancellation, and Netflix’s summer films. So much great stuff! Long term, two bits of comic book news. The X-Men cast has been announced, and go ahead and color me bull-ish, if not very, very bull-ish on this bit of comic book IP. In weirder news, HBO Max ordered a “true crime” show by Jimmy Olsen about Gorilla Grodd being falsely convicted of murder. I mean, what? I don’t know, let’s see what happens.
New Apple TV 4K Hinted at in Support Document
Last week, MacRumors uncovered evidence of an Apple TV 4K (4th generation), and now an Apple support document has further hinted at a new model. Apple on Monday updated a support document related to lossless audio in Apple Music with the following fine print below the Apple TV 4K section: Hi-Res Lossless is available only on Apple TV 4K (3rd generation or later).
12 New Things to Expect From Apple This October
October will be an especially busy month for Apple this year, with the company set to release the iPhone Duo, both iOS 27.1 and iOS 27.2, and a new Mac Studio configuration with 512GB of RAM. In addition, up to six more Apple products may be unveiled next month, such as new iPad mini, HomePod mini, and Apple TV 4K models. Below, we have outlined 12 new things to expect from Apple this October. Confirmed iPhone Duo: The foldable iPhone Duo launches on Friday, October 23.
tvOS 27 adds new reason to use profiles on your Apple TV 4K
Apple keeps improving its profiles feature on Apple TV 4K, and a new change in tvOS 27 offers another reason to use profiles.
Apple Finally Shares tvOS 27 Release Notes With List of New Features
Apple today finally shared release notes for tvOS 27, nearly two weeks after releasing the software update. Many of the new features and changes listed were already known, but we are sharing the notes for the sake of completeness. tvOS 27 was released on Monday, September 14, but the Apple TV does not show release notes for software updates in the Settings app. Instead, Apple periodically updates a support document outlining what is new in tvOS updates.
Leaks reveal a new Apple HomePod mini, iPad mini, and Apple TV 4K
Apple’s not done with hardware announcements this year.
iPad Mini With A20 Pro, New HomePod Mini Colors, and New Apple TV 4K All Just Leaked
MacRumors has just leaked the next iPad mini, HomePod mini, and Apple TV 4K models, all of which are likely to be announced this October. The most notable iPad mini details revealed in the leaks include an A20 Pro chip, a new speaker design, and a landscape front camera, while images have revealed that the next HomePod mini will be available in new colors like green and pink.
New Apple TV 4K Leaked
MacRumors contributor Aaron Perris has uncovered an image file for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model. Apple TV 4K (4th generation) image (on a gradient) The image reveals that the Apple TV will have the same external design as the current model, with all of its upgrades expected to be internal.
Philadelphia Union put scorching form to test vs. Orlando City
By Jaime UribarriTwo resurgent teams meet on Saturday when the Philadelphia Union host Orlando City in a high-stakes Eastern Conference showdown.How to watch & streamApple TVWhenSaturday, Sept. 26 | 7...
Match Preview | St. Louis CITY SC to Face Red Bull New York for the First Time Ever on Saturday at Sports Illustrated Stadium
St. Louis CITY SC heads east to face Red Bull New York for the first time ever on Saturday, September 26, at Sports Illustrated Stadium. Kickoff is set for 6:30 p.m. CT and will be available on Apple TV. How to Watch Stream: Apple TV Apple TV Talent (English): Jonathan
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Sporting KC Weekly Schedule: Sept. 21-26, 2026
Sporting Kansas City will travel to Texas this weekend to take on Houston Dynamo FC at 7:30 p.m. CT on Saturday at Shell Energy Stadium. The Western Conference match-up will be available to watch in English and Spanish on Apple TV in addition to local radio coverage on Sports Radio
Apple TV series postponed after Charlie Kirk shooting gets release date
Jessica Chastain’s “The Savant” will premiere in spring 2027 after Apple TV postponed the political thriller days before its planned 2025 debut.
New TV shows to watch this week: Tune in to 'Youth' on HBO, stream 'Slow Horses' on Apple TV and revisit 'Gilmore Girls' on Hulu
"Slow Horses" is back, "A Different World" gets a reboot and Matthew McConaughey and Woody Harrelson team up in "Brothers."
The Savant: Jessica Chastain’s Shelved Apple TV Thriller Finally Gets a Release Date Window
Jessica Chastain’s The Savant is finally moving again after Apple TV put the thriller on hold. The limited series, which had already reached critics before its planned debut, now has a new window for ...
Matthew Mcconaughey’s New Comedy Show & More Apple TV Releases This Week
Apple TV‘s new TV and movie releases for the week of September 21-27 include Brothers‘ premiere, Ted Lasso Season 4’s upcoming episodes, and more. Brothers is a comedy series that chronicles the ficti...
Matchday 27: How Nashville SC can clinch playoffs
By MLSsoccer staffNashville SC can clinch an Audi 2026 MLS Cup Playoffs spot when they host Chicago Fire FC on Saturday night during Matchday 27 (9:30 pm ET | Apple TV).The following scenarios are in ...
Five Things presented by Compass Minerals: Sporting remains at home to face Philadelphia
Sporting Kansas City remains at home this weekend when the team hosts the Philadelphia Union at Sporting Park on Saturday night. Kickoff is set for 7:30 p.m. CT and will be available to stream on Apple TV, while the game will also be broadcast locally on the radio via Sports
iOS 27.2 gives Apple TV a new profiles feature on iPhone
iOS 27.2 beta 1 arrived today, and with it a key new feature for the Apple TV app on iPhone: user profiles.
Every Dodgers game on national television in 2026
All the national games on NBC Sports, Fox Sports, ESPN, Apple TV+, and TBS this season
Last Seen is my number one thriller show of the year
Patrick Brammall and Maxine Peake star in this new Australian Apple TV+ show about a man trying to find his missing daughter - and it will leave you desperate for more
iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people.
In select countries, iCloud+ now includes Apple TV and Apple Arcade at no extra charge
In more than 100 countries, Apple has launched a new initiative that bundles Apple TV and Apple Arcade subscriptions into...
2026 Emmy Awards: The complete list of winners and nominees
LOS ANGELES — The 2026 Primetime Emmy Awards culminated with Apple TV+'s freshman horror hybrid "Widow's Bay" capping off its dominant night by winning for comedy series. The show also
Will Netflix’s Latest Horror Film Save Its Summer? And Introducing a New Data Source...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) All month, I’ve been polling you, my readers, on how we think the summer’s biggest blockbusters will do when they eventually land on streaming, and I wanted to share the results. First up, how readers think The Odyssey will perform when it comes to Peacock... People are pretty bullish that The Odyssey will smash it for Peacock. I don’t know that it will have as much rewatchability as Wicked did for kids, but we’ll see. It is now Universal’s highest-grossing film of all time. One note: almost half of Christopher Nolan’s films weren’t available for streaming the week The Odyssey came to theaters, including some of his biggest films like Inception, Dunkirk, Tenet, Oppenheimer and Insomnia. If you did want to watch the others, Prime Video had Memento and The Dark Knight trilogy, HBO Max only had The Dark Knight trilogy (even though Warner Bros. produced most of Nolan’s films), Hulu had The Prestige and Interstellar, and Paramount+ had Interstellar. So you needed at least two streaming subscriptions to catch the rest. Warner Bros. whiffed right here. I know they have long term licensing deals, but they should have tried to get as many Nolan films on HBO Max for launch as possible. Here are the results for Spider-Man: Brand New Day: The audience is a bit more mixed on this one, with everyone agreeing Spider-Man will swing to a big opening, but not necessarily elite or best all time. On to this week’s issue. Netflix continues searching for a hit straight-to-streaming summer film and Lioness and Ted Lasso allow me to look at the difference between a “hit” and a ‘hit for them”. All that, plus new YA/teen melodramas on Prime Video and Netflix, the House of the Dragon finale, USA Network claims a big opening, more big NFL ratings, all the flops, bombs and misses, and a whole lot more. But we start with a fun new data announcement. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of August 3rd to August 9th, 2026. You can find a link to my terminology here.) Subscribe A New Data Source: Reelgood’s Data on Content Libraries Here’s a fun new treat for you. Reelgood—an online service and app that lets users track where shows or films are streaming—is providing data every month for the Streaming Ratings Report on the size of each streamer’s catalogue, along with the new shows and films for each streamer. Yay! Previously, I had pulled “new shows on streamers premiering on the first of the month”: While I liked that data cut, it was a big wonky since it didn’t show all of the new shows or movies that came to a streamer each month. Instead, I would have preferred something like this from Reelgood’s annual report: And now we have it! I’m going to feature Reelgood’s data monthly, showing both total catalogue size and new shows and films appearing on the charts. That’s going to make these two cool new charts. First, here’s the size of various streamers’ film catalogues… (By the way, Reelgood offered to make the charts for me, but I like doing that task by hand to understand the data better.) They also provided data back to last year. Here’s the number of films timeline: And here are the new films on each streamer for the month prior to Aug: As I get used to this data, I plan to keep tinkering with how I display it, but I’m excited to feature it monthly. Today, I’m sharing the film charts; next issue, I’m going to feature TV shows by streamer. Now, in full disclosure, Reelgood is a sponsor of this little-newsletter-that-could. But in my constant quest to figure out what streamer various shows and films are on, I was already a Reelgood user before this sponsorship. I go to their website all the time, and their data is very accurate on where shows are (or have been). Plus, I’ve been sharing their weekly top ten lists for years now, pre-sponsorship. For me, this is a great win-win, since I get to amplify a service I love, and I get a cool new data source to play with. Now, normally folks don’t usually mention their sponsors directly, but as I wrote before, as I start featuring ads in my newsletter, I plan to be extremely open about who is sponsoring my writing so you can trust what I write. Television - Two Big Returning Shows Look Set to Take Over The Charts One key question when it comes to judging streaming shows is whether a show is a “hit” or a “hit for them”. To be clear, the former means a show that’s one of the top shows on streaming, no questions asked. The latter means a show is one of the biggest, for a given streamer. That distinction makes a big difference! It’s really good to be one of the biggest shows on a streamer; it’s much better to be the biggest on streaming, despite the size of a streamer. Because, as we’ve seen now, nearly every streamer—while lacking the number of subscribers or usage of Netflix—can make hit TV shows: Paramount released Landman, whose first and second seasons were among the top two TV shows the year they came out. HBO Max’s The Pitt’s second season is the biggest show of the year so far. Love Island USA was the top show in 2025 for Peacock. And, crucially for today’s discussion: Wayyyyyyyyyyyyyyyyyyyyyyyyyy back in 2023, Ted Lasso was actually the top streaming show of the year according to Nielsen! So even Apple TV (formerly +) can make hit shows. It just doesn’t make them that often. And looking at the Nielsen charts this week, we have two prime candidates for this discussion: That’s right: Ted Lasso returned to Apple TV for its fourth season. Did it return in all its expected glory? Sure, though right now it’s still just a “hit for Apple TV”, but we’ll see how long it lasts on the charts. Its ten episodes are coming out weekly. (Smart choice, Apple!) Ted Lasso started out strong, actually making the Nielsen charts the week before new episodes dropped, which is a rare feat. (Shows like Stranger Things or Bridgerton have pulled that off. That’s terrific company to join!) On Nielsen, it opened to 14.4 million hours in its first week, and 16.6 million the week of 10-Aug. Here’s how that compares to previous seasons: Apple put out that this is their biggest TV launch through two days ever, and looking at the chart and Apple TV’s viewership history, I’d believe it. Here’s Apple’s top shows for season two and beyond: Other data tells a (mostly) similar story. Ted Lasso made Samba TV and it has elite IMDb scores, an insane 8.7 on 465K reviews. The only outlier is Luminate, where the latest season only had 7.4 million hours, and no other seasons made the top ten. As you’ll see below, that’s well below some other solid, but not spectacular shows like Sterling Point, Ride or Die or Furious. I’d be surprised if Ted Lasso isn’t bigger than those other shows, but it’s fine for different data sources to occasionally disagree. And while it’s sucky to bring this up, given that Warner Bros. produced this show, I do wonder how the streaming wars may have been different if Ted Lasso landed on HBO Max initially instead of Apple. I don’t think one show can make or break a streamer, but given HBO’s brand, it could have helped bring people to that streamer much earlier in its lifespan. (Though yeah, I don’t love calling out executives for passing on hit shows, since that’s just the nature of the job. Even the absolute best execs will pass on lots of successful shows. The key is not greenlighting the under-performers/misses.) The other show I’m thinking about in the “hit or hit for them” category is Lioness from Paramount+. Like Ted Lasso, its first season missed the charts, but it’s grown its audience since then. Here’s how season three opened: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… How Lioness did on streaming... Two new melodramas for Netflix and Prime Video... Whether Netflix’s latest horror film saved its summer... Hulu’s Furious and Prime Video’s Ride or Die continuing their strong runs... The latest high profile showrunner to flop on streaming... All the flops, bombs and misses... And a whole lot more... ...please subscribe! We can only keep doing this great work with your support. Next week, we’ve got a double issue—since the week of 17-Aug had very few notable new shows or films—so I’ll look at HBO’s Lanterns, Prime Video’s Reacher, Netflix’s Tires, Outer Banks (which posted up huge numbers four years ago), an Aussie romance, and another baseball event (that didn’t resonate). And a bunch of movies like the latest dramedy from an Adam Sandler daughter, Don’t Say Good Luck, Camp Rock 3 on Disney Channel and Disney+, Michael on Starz, and more. Later this month, we’ve got a ton of shows and films to analyze! Movies will be the big story, featuring a box office bomb (Supergirl on HBO Max) and an “underperformer” (The Mandalorian and Grogu on Disney+) contending with a bunch of star-studded straight-to-streaming films like Netflix’s The Whisper Man (Adam Scott, Michelle Monaghan and De Niro!), Mayday on Apple TV+ (Ryan Reynolds and Kenneth Branagh!), The Runner (Gal Gadot) and The Last Sunrise (Eva Longoria and Maia Reficco) on Prime Video. Plus, a ton of TV shows have sophomore seasons coming out. Will The Gentleman put up big numbers on Netflix or suffer from a sophomore slump? Leanne and Beauty in Black on Netflix seem small, but they both might be bigger than you think. Hulu has a bunch of shows: a new season of The Secret Lives of Mormon Wives (the first after all the controversy last year) and the second season of Chad Powers (from Peyton Manning’s production company and starring Glen Powell). This one flopped last year; can it score a touchdown this year? Same goes for FX’s Adults, which I didn’t track last year; will it hit this year? Peacock’s The Office spinoff, The Paper and Apple TV’s Dark Matter also return for second seasons. And Netflix has more Untold specials featuring Vince Young, Raygun (that horrible breakdancer) and Mr. T. Long term, Paramount+ is rebooting yet another franchise, Clueless, and I’m somewhat bullish on this new show. The talent attached (Alicia Silverstone) and creative Josh Schwartz and Stephanie Savage (of The O.C. and Gossip Girl) also feel solid...if they make it funny like the original.
New Apple TV, HomePod Mini, and More on Track to Launch This Year
The rumor that never ends: Bloomberg's Mark Gurman today reiterated that new Apple TV and HomePod mini models with Siri AI support remain on track to launch this year. Other new products he expects this year: an all-new Apple home hub, an updated entry-level 14-inch MacBook Pro with an M6 chip, an iMac with an M6 chip, and an iPad mini with an OLED display.
tvOS 27 available now for Apple TV 4K, here’s everything new
tvOS 27 is the latest software update for Apple TV 4K, and it’s rolling out now to all users. Here’s what’s new in tvOS 27.
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The Not-So-Secret Winner in Netflix and YouTube’s Streaming Wars Battle
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Here’s a good piece of advice: when someone tells you a company has “won” the streaming wars, just assume they haven’t. Remember the narratives about the streaming media over the last few years: 2024 - Netflix has won the streaming wars! 2025 - YouTube has won the streaming wars! Yet…in 2026, I’d categorize it as… 2026 - Netflix and YouTube are battling for talent! Netflix and YouTube are aggressively fighting for top creators, marking a fierce new battle in the streaming wars. For two companies that “won”, that certainly doesn’t seem like winning behavior. If you win, you don’t have to fight for talent, because talent has to come to you. This is a good reminder that, if the streaming wars are a war—and I think they are—we should know what type of war they are. So it’s worth revisiting one of my big theories of the streaming wars, that the war these battles most represent is… The Thirty Years’ War1 I prefer this war to other, simpler wars, because, while it featured two “sides”—based on religion—and the current war has two main sides—tech versus entertainment—it also featured a lot of smaller players battling it out, sometimes switching sides. And that’s still the case for entertainment and media, despite the above headlines. I’d recommend this truism: if someone has to tell you they won the streaming wars, they probably haven’t. To wit, if someone told you they were fighting in the Thirty Years’ War—and no, they didn’t call it that at the time—and in year five, they told you they won, well, obviously they had 25 more years to go. That’s a lot of preamble to say, the story of the week is the latest battles between YouTube and Netflix. Their battle for talent says a lot about how hard this war will be to win. All that, plus The Curse of the Mogul in action, Netflix providing more (theatrical) data, whether Apple TV is in trouble, AMC getting in on distribution, and a whole lot more. Subscribe Today’s article is sponsored by… Substack is hosting a live Emmys watch party, starting at 5PM on the East Coast (2PM on the West Coast) on Monday, 14-Sep. Check it out! Tune In Most Important Story of the Week - Who’s the Big Winner in the Netflix vs YouTube Showdown? Netflix spent a lot in 2025, and then even more in 2026 adding a host of “creators”—both podcasters and YouTube stars—to their TV lineup. Frankly, for years, I’ve thought that more major studios/streamers/channels should look to YouTube as the launching pad for future stars and IP. Either by poaching proven talent—albeit at good prices—or by treating YouTube as an arena for your “A&R” reps to scout new talent and emerging voices. Netflix started executing the former strategy—which I thought was smart—while Focus Features did the latter with Obsession. So what changed? YouTube finally responded! Yikes. That’s a strong response, and stronger than I’d argue most narratives about YouTube suggest. People often describe YouTube as a self-reinforcing flywheel of success. Get on YouTube or perish. So why did YouTube have to respond? Because other folks poaching their top talent could really damage their business, implying their flywheel is a pinch more rickety than most analysis suggests. Clearly, creators can envision a life off YouTube and potentially a much more lucrative one. The Curse of the Media Mogul is Playing Out In Real Time We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… Who is the big winner in the Netflix versus YouTube battle… The biggest question about YouTube… Plus why YouTube’s saber rattling should worry talent… Why I’m skeptical that a U.S. federal tax credit for film will happen… What key change could pull Apple from the streaming business. AMC getting in on distribution… Some great reads on the Warner Bros.-Paramount merger... And a whole lot more... ...please subscribe! We can only keep doing this great work with your support.
Five Things presented by Compass Minerals: Sporting set to host LAFC
Sporting Kansas City returns home to host LAFC at Sporting Park on Saturday night. Kickoff is set for 7:30 p.m. CT and will be available to stream on Apple TV, while the game will also be broadcast locally on the radio via Sports Radio 810 WHB and La Grande 1340
Psychological thriller 'Last Seen' hits Apple TV
The first two episodes of “Last Seen” premier on Apple TV Sept. 9.
Psychological thriller 'Last Seen' hits Apple TV
The first two episodes of “Last Seen” premier on Apple TV Sept. 9.
‘Last Seen’ review: Apple TV mystery thriller gets lost down under
For a show that began as potentially darkly poetic or challenging, "Last Seen" (which premieres Wednesday on Apple TV) plays it far too safe, writes our reviewer.
The 98 Biggest TV Show Flops, Bombs and Misses in the First Half of 2026
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) In July, I updated my look at how the “streaming bubble” popped since 2023, showing the decline in streaming TV shows over time. But after compiling and analyzing and writing about over one hundred TV show flops in the first half of 2026—I counted 99 “nominees” and there are even more honorable mentions—I couldn’t have told you that the number of shows is going down. When it comes to scripted, English-language TV shows, it feels like we have as many bombs as ever. I don’t keep a specific count, but some streamers probably had as many flops as they’ve ever had.1 That’s right, it’s time for part two of my analysis of the biggest flops, bombs and misses on streaming in the first half of 2026. Two weeks ago, I took a look at films. Today, TV shows. If you want to read the full methodology for how I assemble this list, you can find it at the bottom of this article. In short, this list is… ...scripted and unscripted TV shows,...from the nine major streamers,...in the US (using US-only ratings),...excluding true crime, kids and foreign-language shows,...that got no/poor ratings,...from Jan-2026 to the end of June-2026. Reminder: this article does not represent my personal opinion—many of these shows are great!—but I follow the data, and a miss is a miss and a bomb is a bomb. Also, price matters. If a TV show costs north of $100 million, it needs to get lots and lots of streaming viewership to justify that budget. As with past editions, I ordered this list by streamer, going from best (fewest flops) to worst (the most misses)—taking the size of the flops into consideration—and like the last edition, three or four streamers vied to take the win/loss of having the most flops. (But the actual winner is no surprise.) I try to avoid tooting my own horn too much, but seriously, in just under 5,000 words (including the methodology section) I provide a mostly comprehensive overview of the eight major streamers (Netflix, Disney+, Prime Video, Hulu, HBO Max, Peacock, Paramount+, and Apple TV) for the first half of the year, mentioning most of their hits and all their misses. It summarizes the entire first half of 2026! If you want to support this work, please subscribe. Subscribe Tubi Big Mood Boarders The Freak Brothers Twenty Twenty Six Honorable Mentions: Busted on Bodycam, Deestroying the Pitch, Destination World Cup 2026 I don’t think that Tubi spends all that much making or (mostly) licensing these original TV shows—Big Mood, Boarders and Twenty Twenty Six all come from the UK—but they’re not free and they didn’t chart anywhere. Winner: The Freak Brothers Have you even heard of this show? It’s an animated comedy...that’s on its third season! And Pete Davidson, Woody Harrelson, John Goodman and Tiffany Haddish all provide voice talent for it. Yes, animated shows don’t cost as much as live action shows, but cheap isn’t free! So a show with this level of talent needs to perform better. Disney+ Daredevil: Born Again Star Wars: Maul – Shadow Lord Honorable Mentions: Behind the Attraction, Donna Hay Coastal Celebrations, We Call It Imagineering Disney+ doesn’t make all that many original shows anymore. They had two flops, and one was animated. Their one not-a-miss show, Wonder Man, got just good enough viewership to not be considered a “miss”...but it’s since been cancelled. At this point, Disney has pivoted entirely away from making big budget TV shows for Disney+ to making...almost nothing for Disney+? Sure, Disney’s spending circa 2019-2022 was unsustainable, but now they’re pivoting too far in the other direction. At some point, Disney needs to stop shifting strategies so wildly. Really, Disney should have made fewer shows for Disney+ at launch and the shows they did make at that time needed to be made at more reasonable budgets. And they should adopt that strategy now. Winner: Daredevil: Born Again Daredevil, the Marvel Comics character, is on my personal Mount Rushmore of favorite superheroes, so it pains me to give him the win/loss today, but this show deserves it. I’ll repeat my hot take from last spring: “Based on his popularity, Daredevil should be in movies, and probably ones that cost a lot less than the MCU’s usual price tag. Disney/Bob Iger/Ike Perlmutter (who, based on reporting, made the decision) made a huge mistake selling TV shows to Netflix in the 2010s, thus limiting this character to the small screen. Daredevil could have anchored Marvel’s post-Infinity War plans, and if he did, the MCU would probably be in a better place than it is now.” HBO Max We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… What four streamers had the most misses... HBO’s strong start to 2026… The caveat to Peacock’s turnaround this year... Paramount+’s key man problem… What country isn’t delivering hits for Netflix or Hulu... The cavalcade of stars on a streamer where no one is watching their shows... Across nearly 5,000 words of analysis… And a lot more... ...please subscribe! We can only keep doing this great work with your support. If you’d like to read more about why you should subscribe, please read this article about the Streaming Ratings Report, why it matters, why you need it, and why we cover streaming ratings best.
tvOS 27 removes a feature that some Apple TV users might miss after updating
When tvOS 27 is released later this month, Apple TV users will gain an overhauled Podcasts app. The new version includes Apple’s...
Next Apple TV's Chip Revealed in Latest Leak
The next Apple TV 4K will be equipped with an A19 or A19 Pro chip, according to evidence in Apple's code uncovered by MacRumors contributor Aaron Perris. In particular, the device's model identifier points towards the A19 generation of chips. Accordingly, the next Apple TV would have 8GB or 12GB of RAM, up from 4GB in the current 2022 model with the A15 Bionic chip.
Never watched 'Widow's Bay'? How the creepy comedy became an Emmy favorite.
Matthew Rhys stars in the Apple TV hit that took nearly 20 years to make.
Disconnect your LG television from the internet, now
If you've got an Apple TV set-top box, that's not enough to protect your privacy if you have an LG television. Unplug Ethernet and tell it to forget your Wi-Fi information.
Here’s when ‘Silo’ will be back for its fourth and final season
Apple TV’s ‘Silo’ is ending with season 4 — find out when, and get a sneak peek in the new trailer.
The MacRumors Show: iPhone 18 Pro Event Expectations
Ahead of Apple's "Surprise and shine" event on September 9, we talk through everything to expect on this week's episode of The MacRumors Show. Subscribe to The MacRumors Show YouTube channel for more videos The event begins at 10:00 a.m. Pacific Time at the Apple Park campus in Cupertino, California, and will be streamed on Apple's website, on YouTube, and through the Apple TV app.
Tigers vs Guardians doubleheader time, channel and streaming
The Detroit Tigers and Cleveland Guardians will play a day-night doubleheader on Friday, Sept. 4, with the second game exclusively on Apple TV.
Five Things presented by Compass Minerals: Sporting travels to face FC Dallas
Sporting Kansas City hits the road this weekend to take on FC Dallas at Toyota Stadium down in Texas on Saturday night. Kickoff is set for 7:30 p.m. CT and will be available to stream on Apple TV, while the game will also be broadcast locally on the radio via
‘Mayday’ review: Ryan Reynolds, Kenneth Branagh reboot the buddy movie
Apple TV's 'Mayday' mashes the Cold War with 'Top Gun' and every buddy adventure-comedy you've ever loved and serves it up with stars who appear to be having as much fun as audiences will.
Yahoo Sports and Apple TV Team Up to Bring “The Cooligans” to a Live MLS Alternate Broadcast
NEW YORK (Wednesday, September 1, 2026) – Yahoo Sports and Apple TV are teaming up this season to deliver an alternate broadcast for select live Major League Soccer (MLS) matches, bringing fans a new way to experience the action with Yahoo Sports experts Alexis Guerreros and Christian Polanco of “The
Apple TV Inks Deal With Yahoo Sports for Free MLB, MLS Alt-Casts
Under an Apple TV deal, Yahoo Sports will stream alt-casts of two MLB "Friday Night Baseball" games (but only the first two innings) and two MLS matches.
Cost of Apple TV rises along with 'One' subscription bundle price hike
The new monthly cost follows similar increases from other streaming services, including fees to avoid ads
Top Stories: Apple's 'Surprise and Shine' Event, Plus New Mac mini and Mac Studio
It turned out to be a big week for Apple news this week, as we not only got an official announcement about the upcoming iPhone event but also several hardware announcements including updated Mac mini and Mac Studio models. Anticipation continues to build for Apple's first foldable iPhone coming at next month's event, while subscribers to the Apple TV streaming service are getting hit with another price increase, so read on below for all of the details.
Apple implements price hikes for its TV streaming service and 'One' subscription bundle
Apple TV now costs $14.99 per month after a $2 streaming price increase, while the Apple One bundle was also hiked to $21.95.
Apple implements price hikes for its TV streaming service and 'One' subscription bundle
Apple TV now costs $14.99 per month after a $2 streaming price increase, while the Apple One bundle was also hiked to $21.95.
Apple TV raises prices without offering an ad tier, testing how much viewers will pay
Apple TV, the streaming service known for series like “Ted Lasso” and “Severance,” is raising its prices, effective immediately.
Apple One and Apple TV subscription prices increase by up to 20 percent
Annual subscriptions see the biggest bump.
Peter Gabriel guest stars on “Silo ”— as himself — and performs ‘Here Comes the Flood’ (exclusive photos)
The legendary singer popped up on the Apple TV dystopian series after his music was featured in its season 3 premiere.
Apple TV Price Hike: Streaming Service Raises Monthly and Annual Plans
The streaming service now costs $14.99 per month, with Apple One rising to $21.95 per month.
Apple TV Streaming Service Receives Price Increase Today
As reported by Deadline, Apple TV has received a price increase today. In the U.S., the streaming service now costs $14.99 per month, up from $12.99 per month. The annual price for Apple TV is now $119, up from $99. The annual price for Apple TV is now $119, up from $99.
Apple TV Hikes Price, Will Now Cost $14.99 A Month In U.S.
Apple TV is the latest streamer to raise rates. Its monthly subscription price will increase by $2 to $14.99. on August 28.
Apple TV Raises Price of Streaming Service in US Effective Immediately
The subscription price for Apple TV will increase in the U.S. for new and existing subscribers beginning Friday, Aug. 28.
Apple TV’s sci-fi thriller Dark Matter gets even trippier in season 2
Embrace the confusion.
Apple to Release 13 More New Products Later This Year
Looking past the new Mac mini and Mac Studio models unveiled today, Apple still has plenty of other new products on its roadmap for this year. It is nearly September, and that means the iPhone 18 Pro, iPhone 18 Pro Max, and the first-ever foldable iPhone are just around the corner. Other products expected later this year include the Apple Watch Series 12 with a ceramic case option, AirPods 5, an all-new Apple home hub, new Apple TV and HomePod mini models, and more.
It Took Apple 8 Years to Listen to Me and Add This Killer Feature to the Apple TV
Take a look back at Apple's black box and everything it's added (or not) over the past decade.
Apple Retail Stores Preparing for New Home Product Launches
Bloomberg's Mark Gurman reports that Apple is reorganizing parts of its brick-and-mortar stores this fall to make room for new home products. Writing in his latest Power On newsletter, Gurman says the teams responsible for store layouts are preparing changes to the "Avenues," or the perimeter walls in Apple's newer stores, where accessories like HomePod, Apple TV, AirPods, and Beats are displayed alongside third-party accessories.
Apple TV's 'Acapulco,' Andy Garcia Lead Winners and Honorees at '41st Annual Imagen Awards' Celebrating Latino Entertainment
Andy Garcia recieving the Lifetime Achievement Award from the Imagen Foundation Acclaimed actor, filmmaker, producer, and musician Andy Garcia received the Imagen Foundation's Lifetime Achievement Award, recognizing his four-decade career, groundbreaking storytelling, and longstanding commitment to Latino representation. Actor Danny Pino presented him with his award. Following the presentation, Garcia and The CineSon All Stars took the stage for a special performance, joined by Grammy Award-winn
10 Shows Like 'Lucky' You Should Watch Next
Like Anya Taylor-Joy in Apple TV's hit Lucky, these sisters are doing it for themselves (doing crimes and dodging the cops, that is).
Apple Accidentally Leaked More Than 10 New Products in macOS Update
Apple on Monday seeded the macOS 26.7 Release Candidate, and the upcoming software update has seemingly leaked more than 10 new Apple products. macOS 26.7's code contains references to AirPods with infrared cameras for Visual Intelligence, the long-rumored foldable iPhone, an all-new Apple smart home hub, the first-ever MacBook and iPad mini models with OLED displays, an updated Siri Remote for a next-generation Apple TV, and more, according to MacRumors contributor Aaron Perris.
Next Apple TV Rumored to Have Five New Features, Including Siri AI
According to rumors, the next-generation Apple TV 4K will have at least five new features, including an A17 Pro chip or newer, increased RAM, Siri AI support, an Apple-designed N1 chip with Wi-Fi 7 support, and an updated Siri Remote. Below, we recap everything rumored for the next Apple TV, along with potential launch timing.
tvOS 27 to add Siri AI for Apple TV 4K, per new leak
Siri AI was unveiled for most Apple platforms—but Apple TV missed out. A new leak, however, points to tvOS 27 including Siri AI after all.
New Apple TV to Come With Upgraded Siri Remote
The next-generation Apple TV 4K will ship with an upgraded Siri Remote, according to macOS 26.7 code findings. The code does not reveal any specific changes planned for the remote, but it suggests that a new Apple TV is finally coming soon, following years of rumors. The code does not reveal any specific changes planned for the remote, but it suggests that a new Apple TV is finally coming soon, following years of rumors.
USMNT midweek viewing guide: Season openers
Midweek action is here. MLS games are available on MLS Season Pass on Apple TV, in addition to any other options listed. All kickoff times are in EST. Let’s get into it! Monday No notable USA players in action. Tuesday Wednesday Also in action: Thursday Friday Also in action: That’s it! Did I miss anything […]
Apple Devices That Are Reaching The End Of Software Support In 2026
The list of Apple devices that will fall out of software support in 2026 includes gadgets across four categories: Apple Watch, iPad, Mac, and Apple TV.
Apple has a huge product roadmap for the smart home: Here’s what’s coming
Apple’s home products (primarily HomePod mini and Apple TV) have been the talk of the town for the past couple...
Bay Area sports calendar, Aug. 15-16
Coach Bruce Arena and the Earthquakes will play St. Louis at 7:30 p.m. Saturday. (Apple TV)
Preview | Rapids continue homestand with matchup against Sporting KC
The Colorado Rapids (7-10-1, 22 pts., 11th West) are set to host Sporting KC (4-12-2, 14 pts., 15th West) on Saturday, August 15. Kickoff at DICK’S Sporting Goods Park is set for 7:30 p.m. MT, with coverage available on Apple TV, Altitude Sports Radio, Tico Sports Spanish Radio, ColoradoRapids.com, and
What's Coming in September: New iPhones, Apple Watches and More
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV. iPhone 18 Pro The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting and a faster A20 Pro chip built on a new 2nm process.
Apple TV Just Added These 'Classic' Movies to Its Catalog for Free
Apple just added 19 classic movies to its Apple TV platform for free, including E.T., Titanic, and Arrival.
Apple TV Just Added These 'Classic' Movies to Its Catalog for Free
Apple just added 19 classic movies to its Apple TV platform for free, including E.T., Titanic, and Arrival.
Apple TV Gains Classic Movies Collection
Apple has again added a collection of classic movies to Apple TV that subscribers can now stream at no extra cost. The films are located in a new "Great Movies Available Now on Apple TV" carousel inside the Apple TV app. So far, free titles are showing up for subscribers in the United States, Canada, and the United Kingdom, with the exact selection differing by country.
You Can Now Watch Classic Movies Like The Martian, E.T. And Zodiac On Apple TV
Apple just made around 20 classic movies available for subscribers to stream.
Apple TV just added a bunch of classic movies to stream for free
Marketed as a streaming service of originals, the Apple TV streaming service has been slowly growing its catalog of exclusive...
The Paley Museum hosts ‘Ted Lasso’ cast for red carpet and season four screening
On Aug. 7, the cast of Apple TV’s hit show “Ted Lasso” visited The Paley Museum in Midtown for a red carpet event and program in celebration of its fourth
Apple TV vs. Fire TV vs. Google TV vs. Roku: Every Major Smart TV Platform Compared
Most TVs are smart, but what does that mean? I examine the smart TV software platforms in use today to help you determine which one offers the content and features you want.
T-Mobile Launches New Student Discounts for Wireless Plans That Include Netflix, Apple TV, and Hulu
T-Mobile has announced three new wireless plans for students that are particularly good deals for the streaming-inclined.
Juliette Lewis apologized to audience after “Cape Fear ”screening: ‘It was so disturbing’
The actress also said it was “very difficult” to keep her surprise appearance on Apple TV’s new “Cape Fear” a surprise: “Hopefully nobody guessed it was me.”
Juliette Lewis apologized to audience after ‘Cape Fear’ screening: ‘It was so disturbing’
Juliette Lewis is reflecting on acting in the 1991 ‘Cape Fear’ movie and making a surprise appearance on Apple TV’s new series of the same name: ‘It was a real trip trying to keep this type of secret.’
Apple TV’s Cape Fear remake turns it into a paranoid tech thriller
A remake fit for 2026.
Jason Sudeikis returns as ‘Ted Lasso’ gears up for season 4: Watch the trailer
Apple TV dropped the ‘Ted Lasso’ season 4 trailer days ahead of its premiere early next month, showing glimpses of Jason Sudeikis, Brett Goldstein, and more.
Comedy icon Lynne Marie Stewart's last film was 'The Dink,' and Josh Greenbaum made sure she saw it
From "Pee-wee's Playhouse" to "It's Always Sunny" and now Apple TV's hilarious pickleball comedy.
Pickleball politics can get ugly. A new movie lampoons them.
Apple TV's new pickleball comedy "The Dink," starring Jake Johnson, features turf wars, tensions with tennis players — and that popping sound.
Pennsylvania Sportswatch Daily Listings
NBCS PHL, YES, MLB.TV Chicago at Pittsburgh — Marquee, SportsNet Pittsburgh, MLB.TV MLS: Seattle Sounders vs. Philadelphia Union — Apple TV The Associated Press created this story using technology provided by Data Skrive TV listings provided by LiveSportsOnTV.
The Morning Show heads off into the night.
Apple announced that one of its biggest early hits will be coming back for a fifth and final season in 2027. The Morning Show premiered alongside Apple TV as one of its prestige plays, with a notably star-studded cast. The news comes the same day Apple announced a new dating series. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/072226_The_Morning_Show_Fifth_Final_Season_Announcement_Big_Image_02.jpg?quality=90&strip=all]
Preview: Sporting KC hosts Minnesota on Wednesday in Soccer Capital of America celebration at Sporting Park
Sporting Kansas City vs. Minnesota United FC 2026 MLS Regular Season | Game 16 Wednesday, July 22 | 7:30 p.m. CT (7:40 kickoff) Sporting Park | Kansas City, Kansas Watch: Apple TV | Pub Partners Listen: 810 AM | 1340 AM | SKC App More: Know Before You Go |
iOS 27 beta 4 adds a useful Apple TV app feature, here's how it works
Apple released iOS 27 beta 4 today, and it comes with a useful new “Automatic Downloads” feature in the Apple...
Everything New in iOS 27 Beta 4
Apple is continuing to tweak iOS 27 ahead of its September launch, and the fourth developer beta is available as of today. There are fewer changes than in prior betas, but Apple is still adding new features. TV App In the Settings section of the Apple TV app, there's a new Automatic Downloads toggle. Turning it on will automatically download the next two episodes of shows you start in Continue Watching. They'll be deleted when you finish the episodes.
Science can serve dark as well as light
I’m not sure how many of you are watching “Star City,” Apple TV’s spin-off of its “For All Mankind” program (2019-present), but it’s one of the better sci-fi series I’ve seen in a while, with an impressively dark political message. (Some light spoilers below.) For the uninitiated, “For All Mankind” presented a slightly tweaked history of the U.S. space program in which it was the USSR that landed on the Moon first in 1969, and shortly thereafter put a woman cosmonaut on the lunar surface. This sparks an ongoing space race that, in the original series, yields a lot of benefits for humanity. President Nixon’s insistence on a female astronaut corps to compete with the Soviets boosts the feminist movement of the 1970s and the ERA passes. New fuels generated for the space program create clean and cheap energy around Earth. There are also some darker changes — the USSR is thriving well into the 2000s, there are terrorist counter-technology movements around the globe, laborers on Mars work in nightmarish conditions and organize strikes and riots, etc. the @smotus report is a reader-supported publication. To support this work, please become a paid subscriber. Subscribe That show offers glimpses into the subtle ways this Earth is different. Teddy Kennedy never went to Chappaquidick because he was racing back to Washington to deal with the space program crisis; he gets elected President in 1972. John Lennon survives his early 1980s shooting but Pope John Paul II does not. The Apple Newton succeeded. Pretty much the whole of season 4 is a setup for an Al Gore joke. Again, mostly, the vision that “For All Mankind” presents is a positive one, with technology advancing many human interests. “Star City” goes in a very different direction. This spin-off show is about the same set of events but from the Soviet perspective. As we meet them, the team of scientists and cosmonauts responsible for the lunar landing are still basking in their hero status, but their program is embedded deep in the Soviet security state of the late 1960s. Everyone’s apartment is bugged. Whole teams of clerical staff spend their days transcribing recordings of people’s lives. People in the program, including respected cosmonauts, are regularly arrested. An incredibly menacing Colonel Lyudmilla Raskova (Anna Maxwell Martin) forces confessions and tortures and kills, expressing little more than annoyance in the process. Meanwhile, the space program’s highly respected Chief Designer (Rhys Ifans) has a vision for the program that he knows the government will not approve. He insists that they need to think past the Moon to focus on colonizing the solar system, starting with Venus. (This is a rough parallel to the Americans’ pivot to Mars in the original show.) He essentially builds a secret space program within the space program, calculating that the government will embrace the mission after it has succeeded. (As an aside, I’m not sure why the Venus obsession, as a successful mission can’t produce the biggest public relations payoff: a cosmonaut standing on the surface holding the Soviet flag. Anyone standing on Venus would be immediately crushed by the 92-bar atmosphere and then cremated in the 900°F temperatures. But in a country with no free press perhaps the visual payoff was less valued.) But the overall vision is that the technological advances have only amplified the most fearsome aspects of the Soviet system. The state is paranoid (but not incorrect) about American spies and does monstrous things to protect its secrets. People are terrified to trust each other. Classic banality-of-evil figures order people to harm those they care about; those people comply rather than get shot. Others are forced into criminal behavior to protect loved ones. We’re reminded all the time these days of what happens when a government despises science. It manifests in the defunding of schools, the elevation of fossil fuels as the rest of the world pivots to solar, outbreaks of measles and diarrhea, etc. But “Star City” offers a vision of a bad government that likes science. It’s not encouraging. It’s not yet clear if there will be a season two of this show. But I strongly recommend season one. It’s both thoughtful and gripping. Share
‘Lucky’ Release Schedule: How Many Episodes Will the Apple TV Show Have?
Here’s everything to know about the ‘Lucky’ episode release schedule, following its premiere on Apple TV on July 15.
Top Stories: 'iPhone Ultra' and Apple TV Rumors, iOS 27 Beta 3, and More
Apple's annual iPhone event is just two months away, but we're still not quite clear on when and in what quantities the new foldable "iPhone Ultra" will be available. It sounds like we could end up in a situation similar to that of the iPhone X where it was introduced at the September event but didn't become available for pre-orders until around six weeks later.
Everything Coming in the 2026 Apple TV 4K
The Apple TV 4K hasn't been updated since 2022, and it's due for a refresh. An update is planned for 2026, but Apple is likely going to wait to launch it after Siri AI launches in iOS 27. Design Apple TV design updates don't happen often, and that's not changing. The next Apple TV is going to have the same squircle shape as the current model, and it'll continue to be made from a black plastic material.
F1 live streams: Link to watch British GP qualifying online
Sky Sports broadcasts coverage of F1 in the United Kingdom while Apple TV will stream the sport in the US
Roku May Help Fox Avoid Aggregeddon
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Scrolling through links over the last week, I stumbled across this fun headline: Wow. Formula 1 (the sport, not the docu-series) is the perfect “dog not barking”. As a reminder, each week in my Streaming Ratings Report, I call out the shows that miss every viewership chart. I dub them “dogs not barking”—like the Sherlock Holmes mystery—because without any data, we forget they even exist. This is in contrast to something like, say, a film flop—cough The Mandalorian and Grogu cough—where even underperforming at the box office is widely discussed here, there and everywhere. In the US, Formula 1 is now in “no public viewership data, so not discussed” territory. After moving to Apple TV from its former home of ESPN, basically no one talks about it. Apple did publish an initial, unsourced, unsubstantiated, (dare I say unserious) datecdote claiming more folks are watching Formula 1 on Apple than ESPN, but we haven’t gotten any updates since. This stands in contrast to when the sport streamed on ESPN, and ESPN PR provided weekly viewership figures. Formula 1 was, at best, a niche sport in America—averaging 1.3 million viewers in the Big Data Plus era—but now it’s basically anonymous. (And yeah, after moving to Apple, I very, very, very much doubt its ratings increased.) Unfortunately, that story isn’t quite big enough to warrant a section in today’s “Most Important Story of the Week” column, but I wanted to call it out, because otherwise, no one else will! Certainly, no one will write articles about the silence/ratings decline, unlike when they wrote breathless articles connecting the rise in viewership to Netflix’s Drive to Survive, including Reuters just last month. (This is a topic I’ve tried to provide a moderate/nuanced/non-hyped take since 2022.) Anyway, on to this week’s issue. I was a bit worried I didn’t have a juicy topic, then the Murdochs went out and did their Murdoch thing: buying Roku. So that’s the story of the week, and it happens to touch on quite a few themes of the streaming wars and the disruption therein. I’ll cover that, plus why more consolidation in Hollywood media looks likely, more good news on the Hollywood labor front, whether we’ll see an uptick in production in Los Angeles, some Broadway and theme park news, cellphone prices going up in the third world (and possibly everywhere), and more. Subscribe Most Important Story of the Week - Another Big Media & Entertainment Merger The story of the week is clearly Fox is buying Roku for $22 billion. I read a lot of good strategy takes on why Fox bought this streaming TV device maker—and I’ll have mine below—but what fascinates me more is how this deal connects to quite a few themes of the streaming wars, linking to everything from the pace of M&A to “aggregeddon” to Netflix’s recent M&A actions/inactions to the shift to advertising from pure play streaming and more. The only topic I can’t really connect it to is my old theory, “never bet against Rupert Murdoch” because he isn’t the one who did this deal; his son Lachlan inked it. (Do I think he provided advice, even at his 95 years of age? Sure.) That plus I have one additional piece of strategy for all entertainment players, inspired by this deal. So let’s dive into all those topics, starting with why I like this deal. Roku is a Great M&A Buy
Amazon Prime Day streaming deal: Score Apple TV for over 50% off
Stream 'Widow's Bay,' 'Pluribus,' 'Shrinking,' and more of our favorite TV shows for cheap.