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Gen Z Is Wearing the Same Watch as Your Grandmother and It's Become the Most Coveted Accessory of Summer 2026
You glance down at your wrist and see a notification about your sleep score, a reminder to stand up, and three unread texts – all before you have even finished your morning coffee. At some point, the thing on your wrist stopped being an accessory and became a tiny taskmaster. But what if the most...
Meet the 18-year-old junk remover who vibe-coded his own pricing calculator and makes up to $15,000 a month
Carter Grandbois' first job paid $500 for 30 minutes of work. "That was kind of an eye-opener." He's part of a movement of Gen Z blue-collar entrepreneurs.
How Gen Z discovers entertainment today
What Broadway can learn from the way young audiences become lifelong fans
'It Ends' review: Gen Z's disillusionment is distilled in a mind-snapping road trip thriller
Alexander Ullom's directorial debut is here to mess you up.
How Rahul Gandhi Is Rewriting Political Strategy With His Outreach To Gen Z, Women
Instead of relying solely on massive rally grounds, the strategy often centres on meeting students where their everyday anxieties lie. The broader push gained momentum through the 'Chhatron Ki Goonj' initiative.
25 2000s Trends Gen Z Forgot But Millennials Remember
"The early 2000s were a blur between house parties, underground raves, punk shows, days at Disneyland, and/or the beach. ... I remember it being fun."
Gen Z swaps retirement saving for sports betting
About 26% of Gen Z investors said they treat sports betting as a "deliberate, ongoing part of their long-term financial strategy," according to a Betterment survey.
Gen Z is eyeing up ‘secure’ healthcare jobs to AI-proof their careers, but be warned: Chiropractors, doctors and paramedics are the unhappiest workers
Health care workers report burnout and lower job satisfaction. So Gen Z's safest bet might just be behind a counter, not a stethoscope, research suggests.
Bank of America Finds a New Generation of Entrepreneurs Is Gaining Ground Fast
Gen Z is rapidly narrowing a once-massive generational gap as younger and lower-income Americans account for a growing share of new business formations.
Are Madison's vintage shops Gen Z's new small-business boom?
These entrepreneurs in their 20s are selling old-school threads in physical stores, proving that online isn't the only way.
Gen Z calls it ‘loud budgeting’ – small business owners have been doing it for decades
The practice of openly proclaiming to the world what you can’t afford can lead to lower fees, reduced prices and better deals
‘Content creator Olympics’: How Vegas hired influencer interns to attract Gen Z
The Summer Intern House program included clubbing, fine dining, sports car racing and helicopter rides over the city.
Entrepreneurship is booming in the U.S. Gen Zers are leading the way.
Young Americans, tired of working for others and boosted by AI, are driving a surge in new businesses.
Some Gen Zers swap their smartphones for "dumb" phones to curb social media habits
How India’s Gen Z movement of 'Cockroaches' dented Modi's political image
NEW DELHI (AP) — For weeks, India's young protesters waved signs mocking Prime Minister Narendra Modi and his government and rallied under an unlikely name: the Cockroach Janta Party. They secured a concession few have extracted from Modi during his more than 12 years in power: a cabinet minister...
Flip Phones Are Making A Comeback – And Gen Z Is Leading The Charge
For their practical uses and retro appeal alike, flip phones like the Nokia 2660 Flip, Nokia 2780 Flip, and TCL Classic are popular among Gen Z.
An ex-U.S. Labor Secretary and a Gen Z historian talk politics, protest and capitalism
To recognize the country’s 250th year, CNBC Make It got notable voices in politics, finance and relationships across age ranges to sit down and spark conversation about what it means to achieve happiness and success in this country today. Robert Reich, 80, a former Secretary of Labor during Bill Clinton's administration, spoke with Kahlil Greene, 26, a history newsletter writer and content creator.
Gen Z say selling their secondhand stuff online is teaching them more about business than college—and 85% of hiring managers agree
Exclusive: Hiring managers say running a Depop account impresses them more than an internship or a retail job.
CEOs and execs can't agree on what AI means for Gen Z workers
For young Gen Zers entering the workforce, the rise of generative artificial intelligence has brought no shortage of uncertainty.
Less booze, more moves: Inside Gen Z’s new social scene
Pubs have long served as a place where Britons meet up. But the social scene for Gen Z is diversifying, as health-conscious young people seek different ways to mix.
Andy Burnham and the rise of ‘aura farming’ in politics
Is “aura farming” the new political superpower? There are some days in TV news when you find yourself standing in the middle of a farm, surrounded by baby goats, trying to explain internet slang. Subscribe This was one of those days. There I was, in wellies, trying to unpack aura farming - a Gen Z term for carefully cultivating your image online so that you look effortlessly cool, authentic and charismatic. The trick, apparently, is that it can’t look like you’re trying too hard. Which, I’ll admit, felt slightly ironic as we filmed an entire report on a farm purely because the word farming is in the title. ‘Shaped by algorithms’ Whether you like it or not, politics increasingly feels like it’s being shaped by algorithms as much as manifestos. Take Andy Burnham. Since arriving at Number 10, he’s been impossible to miss online. One minute he’s out for a casual jog with Mo Farah. Next he’s announcing policy alongside TikTok high priestess Bus Aunty. His social media paints a very deliberate picture: less polished Westminster operator, more bloke from the North who just happens to be running the country. It’s not accidental. Burnham’s “King of the North”, New Order-loving persona has become part of a carefully constructed political brand. Authenticity is now something politicians work incredibly hard to make look effortless. But Burnham isn’t inventing this playbook. Like so many of us doomscrolling on an evening, he’s been influenced online. The digital strategy of New York Mayor Zohran Mamdani, pictured above right, has become a case study in viral political communication, and some of the people behind that campaign have recently been advising the Labour Party in Britain. Their message is simple: if you want to reach younger voters, you need to show up where they already spend their time. Embracing content creators And increasingly, that doesn’t mean traditional news interviews (awkward). It means speaking to content creators like Max from The Career Ladder, whose channels reach around 20 million followers worldwide. His interview with Burnham, pictured below, was posted almost immediately after he became Prime Minister. What struck me wasn’t just the audience size, but something Max told me afterwards: many people in the comments said they’d discovered Britain had a new Prime Minister through his interview. Think about that for a moment. Not through rolling news. Not through newspapers. Through a creator they were already following while scrolling. Share That’s a profound shift in how political information reaches people, one that’s been gathering momentum for some time. It also explains why politicians are embracing content creators and spending millions on digital marketing. Of course, this isn’t unique to one party. ‘Personality before policy’ In many ways, the right were quicker off the mark in building their aura online. Donald Trump built much of his political identity on social media. Nigel Farage remains one of Britain’s strongest political performers on TikTok. Politicians across the spectrum now understand that personality often reaches people before policy does. During a six-week UK general election campaign alone, overall digital ad spending routinely tops £11m. Share Channel 4 News Former Number 10 social media adviser Andrew Wong put it well when he told me that “vibes” can help someone get noticed, but they only work if they’re rooted in a genuine personality. Force it, and audiences spot it instantly. The bigger question is whether internet charisma can backfire on you - especially when you’re Prime Minister. Because behind Burnham’s carefully curated videos is a veteran politician with decades of Westminster experience. The spontaneity is produced. While the authenticity may be genuine, it’s managed. That’s not necessarily a criticism. It’s simply the reality of modern political communication. Aura farming alone is not enough to harvest change. But in the age of algorithms, winning attention may be the first battle. Subscribe Share Channel 4 News Leave a comment
Influencers are shaping politics more than ever
The battle for Gen Z voters is increasingly being fought on social media. Republicans have established a strong ecosystem of influencers, while Democrats are trying to catch up. Three political influencers share what they think it might take for both parties to win over young voters in the midterm elections.
Gen Z doesn't want normal politics. It wants results
Young voters on the left and right are drawn to candidates who promise disruption, authenticity and economic change.
India’s ‘cockroach’ protests: a rare political opening for the opposition?
Analysts say Congress’ failure to be fully in sync with the movement reveals a missed opportunity to connect with India’s Gen Z.
Egypt: Release dozens detained over Gen Z online group calling for political change
The Egyptian authorities must release dozens of people detained for their association with a Gen Z online group calling for political change and publishing content critical of the government, Amnesty International said today. Since late May, officers from the National Security Agency (NSA) arrested at least 50 people, including nine women, for being part of the “Gen Z002” group on the social media platform, Discord, which called in October 2025 for toppling President Abdel […]
Funflation Engulfs Home Entertainment as Gaming, OTT Costs Surge
Funflation Engulfs Home Entertainment as Gaming, OTT Costs Surge U.S. home entertainment spending drops as Gen Z, millennials cut back; South Korea faces similar price surges
Global tech stocks fall as chip sell-off deepens; Burberry sales boosted by gen Z shoppers
Rolling coverage of the latest economic and financial news
Arkansas small business owners detail plans for growth, investment
U.S. Bank's fourth annual Small Business Perspective survey, released at the end of June, highlighted the resilience of Gen Z business owners and the industry's technology-driven future.
Young Americans, Gen Z, are living with their parents at a record rate
A record share of young Americans live with their parents. But millennials' path from basements to homeownership may offer some hope for Gen Z.
The business behind Chili's viral comeback
TikTok trends, affordable meals, and Gen Z hype transformed an old-school chain into one of casual dining's biggest comeback stories. Follow Fast
The Sports Audio Report: Demographics at Play
Younger Sports Fans Are More Likely to Engage with Sports Audio Download the Report >> Millennial and Gen Z sports fans spend more time with sports audio weekly than Gen X and Boomers, according to the Sports Audio Report: Demographics at Play from Edison Research and SiriusXM Media. Millennial sports fans spent an average of 6 hours and 16 minutes with...
'Tanmaxxing' trend could come at a dangerous cost, skin cancer experts warn
A dermatologist warns that "tanmaxxing" is causing DNA damage, calling the Gen Z tanning trend a "visible distress signal" rather than a wellness upgrade.
Gen Z is discovering daytime TV's most unhinged storyline. Deidre Hall is loving every minute.
Even Elle Woods was glued to Marlena's possession. Three decades after the iconic "Days of Our Lives "storyline aired, it's finding new fans — and Deidre Hall couldn't be more thrilled.
Marketers pivot to TikTok, YouTube to target Gen Z shoppers
Top marketers are shifting their platform priorities to target Gen Z and Gen Alpha. They are using Pinterest, YouTube, AI tools, and other methods.
Democratic socialist Melat Kiros poised to become the first Gen Z woman in Congress
Kiros, a political newcomer, topped 15-term-incumbent Diana DeGette in the Democratic primary in Colorado's 1st Congressional District, a reliably blue House seat.
India's Yash Raj Films Backs Rusk Media in Vertical Entertainment Push
Bollywood studio Yash Raj Films invests in Rusk Media to build original vertical microdramas and animation IP for Gen Z and Gen Alpha audiences.
India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)
Yash Raj Films has made a strategic investment in Rusk Media, the digital-first entertainment company behind the Alright! TV platform that specializes in original content for Gen Z and Gen Alpha audie...
Gen Z traders launched a trading platform to fight bad 'finfluencer' advice
Ivan Patriki and Carson Hein founded QuantMap to counter the bad info they say is all over social media and to give traders better tools to succeed.
Exclusive | Gen Zer revives forgotten NYC businesses from a found old-school Rolodex — and New Yorkers are obsessed
The ‘tech neck’ time bomb: why 43 million young Americans could cripple U.S. health care within a generation
A spine surgeon warns that smartphone addiction is quietly deforming the spines of Gen Z and Gen Alpha.
U.S. Bank Survey Finds Gen Z Small Business Owners Are Making Bigger Bets to Drive Growth
Gen Z Momentum: Gen Z owners are nearly twice as likely as Gen X and Baby Boomer owners to make bigger bets on growth, while also reporting stronger business performance Growth Continues, But Less Widespread: Many small businesses are still expanding, though fewer are doing so as economic pressures persist AI Adoption Gap: Businesses adopting generative AI and digital tools are more likely to be in a growth phase U.S. Bank released its fourth annual Small Business Perspective survey report today, highlighting how small business owners are navigating a more constrained environment, and how a new generation is building businesses differently. The nationwide survey of 1,000 small business owners, including an oversample of 200 Gen Z owners, shows that while many small businesses are still expanding, fewer are growing than a year ago amid ongoing economic pressures and rising costs. U.S. small businesses are still seeking to grow, despite economic concerns. “Growth may not be as
Gen Z Is Going To Love Commodore's New Minimalist Flip Phone
The Commodore Callback is a flip phone with messaging apps, a music play, and maps, but no social media, allowing users to escape distractions from reality.
KFC's strategy shifts focus to timeless relevance, not just Gen Z
KFC's strategy focuses on staying relevant across generations with new menu items, drinks, and designs, not just targeting Gen Z.
Old iPods are making a comeback thanks to Gen Z
Now bring back the Microsoft Zune, I double dare you.
Voice, dignity, agency: four ways Africa’s Gen Z are rewriting politics
Our screens are littered with contradictory messages about how Africa's Gen-Z are engaging with politics on the continent, but four broad patterns are becoming visible: democratic reformers, sovereignty rebels, livelihood pragmatists and digital cosmopolitans.
Gen Z thinks AI is killing their career prospects. This business school has other ideas.
The University of Miami’s business school is rebuilding its curriculum from the ground up—and betting that human intelligence is still the most valuable skill in the room
32.7% of Gen Z Business Owners Pick Email for Card Support
Small business owners have a message for the companies that issue business credit cards. They want digital tools, but keep a human nearby. The PYMNTS
Gen Zer made over $100,000 selling clothes on Vinted
After an injury derailed his dream of playing professional rugby, Morgan Purnell turned to reselling vintage clothes.
I'm a Gen Zer who thought mahjong was for retirees
After learning how to play, I understand why people spend hours around a mahjong table without getting bored.
5 Small Business Ideas Perfect for Gen Z Entrepreneurs
These small business ideas let aspiring Gen Z entrepreneurs monetize their creativity and technical skills.
In Retrospect: Poland, Russia, Europe
In April I spent a few days with Zryw, a Polish non-profit organization that recruits young people to enter politics and public life. Their aim is to build a new generation of civic leaders in Poland. I’ve followed their evolution from the beginning; my son is one of the founders. (“Zryw” means “impulse” or “burst of speed” in Polish). Julie Chmielewska, one of Zryw’s leaders, interviewed me at the event. Here is the conversation, lightly edited for grammar and context: Julia Chmielewska: Assuming that culture shapes institutions, could we conclude that some cultures are more prone to authoritarianism? Anne Applebaum: I don’t think so. Every culture, every nation, and every country has the potential for change. When we look at history, we can see that nations do change. Poland has changed, for example, from the 1980s to today. There’s a completely different mentality here than the one I encountered when I first visited, in 1988. The current generation sees the world through a different frame. So no, I don’t believe that certain nations are doomed to authoritarianism, or to anything. Of course, there are political and cultural traditions, but they can always be challenged. JC: So do you think there’s something intrinsic in human nature that pushes people to democracy, freedom? AA: I think there is something in human nature, a deep instinct, that pushes people towards freedom, yes. People who live in authoritarian countries – and I’ve heard this from them over and over again – sooner or later find themselves angered by a feeling of helplessness. They can see the unfairness of crooked courts, irrational political decisions. They naturally dislike the fact that somebody has all the power while they have none. In those circumstances, people who have no political background at all sometimes are politicized just by that frustration. I’m thinking of Svetlana Tikhanovskaya, for example, who was a Belarusian housewife, until the circumstances of her husband’s arrest forced her to become a politician. I met a woman who is a Uyghur from China, and who had come to live in Turkey. After several of her family members were arrested, she too was propelled into a political role. These kinds of experiences make people interested in democracy or political reform, even if they thought they didn’t care. I also think that the opposite is true: some people instinctively prefer homogeneity, order, hierarchy. They don’t like the confrontation of opinions or the noise of debate, and they lean towards a single leader or a unified regime. I think that most of modern history is shaped by the clash between those two different sides of human nature. JC: Which force do you find more powerful today? AA: I think they both have a lot of power and there’s no way of predicting who wins. Even in countries that seem very shut off or stuck in an authoritarian system can change. We’ve seen that happen. And vice versa, I think democracies can also begin to fail and slide into authoritarianism. So it’s very important not to be complacent in either direction. JC: I want to go into your history and your experiences. You’ve lived in Russia during a time of incredible change in the late 80s, and then you came back to do research in post-Soviet Russia. AA: I was a student in Russia just before the collapse of the Soviet Union. I then traveled and worked there extensively in the 1990s, and I met people who really were full of hope. They hoped that Russia could become a democracy, or at least a place that guaranteed freedom of speech, freedom of the press. These weren’t ideas that came from Washington. Although now the narrative in the Kremlin is different, I met many people who were working towards exactly that kind of transformation. A friend of mine ran a series of seminars – once a year, and then later several times a year, in cities all over Russia – designed to get people to discuss politics in new ways. She invited young politicians and journalists, as well as foreigners. I went to many of them, in Moscow as well as Volgograd and Novosibirsk. Over two decades, hundreds of people came to these seminars, and all of them wanted Russia to be different. I remain convinced that many Russians still want Russia to be different. It’s just that the old system, in the form of Putin, a representative of that system, returned. The KGB reimposed their power. And this wasn’t because of something to do with culture, this was to do with money and politics, and who was in charge. JC: You’ve partially answered my question... I wanted to ask whether that excitement of the 1990s was an exception from the Russian historical norm which has been rather authoritarian? AA: Of course, if you look at the history of Russia since the 18th century, there have always been liberal groups, reformers and revolutionaries. There were the Decembrists, in the early 19th century, and the rural populists later on, who tried to organize the peasantry. A significant group of liberal Russians appeared at the turn of the 20th century, people like the father of the writer Vladimir Nabokov, who was a Russian politician before the revolution. These groups were small in number, but sometimes had a broader significance. The Russian dissident movement in the 1950s and 1960s actually invented the modern human rights movement. It was their idea to hold the leaders of the Soviet Union accountable for the language they used, to remind them of the treaties they had signed and the promised they had made. They created the Helsinki group, for example, that held Soviet leadership to the language of the Helsinki Treaty, which formally ended the Second World War and which contained guarantees of human rights, at least on paper. That idea spread to Eastern Europe, and similar tactics were used here in Poland. (Benjamin Nathans recently wrote a great book about the Soviet dissidents, To the Success of Our Hopeless Cause) JC: But seemingly, even if they do ever get power, they could never hold on to it. AA: We don’t know, because they have never really had power. But in any case, we also don’t know what will happen in the future. There is no reason to assume that Russia will forever be condemned to totalitarianism. Even during the first fifteen years of Putin’s regime there was some form of democratic politics. Only when the full-scale war began did he bring everything to an end: he shut down all remaining independent organizations and killed his most important opponent, Alexi Navalny. But does that mean he is popular, that he enjoys legitimacy? Even now, we don’t really know what Russians think about him, or about the war. There is no way of doing real polling in Russia because nobody will answer an independent pollster over the phone. JC: Do you think that the flock of young people, especially young men, who fled Russia after the start of the war represent a continuation of liberal movements that refuse to partake in the authoritarian state, or do you think they are moving for the sake of self-preservation – “I don’t want to go to the army, so I leave”? AA: I’m sure it’s both. I actually know many people who left Russia for political reasons either in the very last years before the war, or else just after the war began. JC: And do you see a change in the young generation versus the old one that have fled? AA: It’s hard for me to say because the people who I know were mostly already politicized. I do know some younger people who left, but most of them were already either active in the opposition, or working as journalists. Many of them very self-consciously think of themselves as maintaining Russian culture abroad, just as in the 20th century the Soviet dissidents or the anti-communist White Russians once thought of themselves as people who maintained the true Russian culture, outside of Bolshevik Russia. JC: Let’s move on to Poland. One of your first experiences with Poland was reporting on Margaret Thatcher’s first state visit, in the autumn of 1988. You followed her around the farmers’ market. AA: She was making a symbolic gesture. She wanted to welcome free markets, but the only one she could really visit was the farmers’ market at Hala Mirowska. JC: And I want to talk about this area because today you can look out of any window in that district, Mirów, and see rows and rows of skyscrapers. How does it feel to see a country built from the ground in such a short time, both politically and economically? AA: You know, when you’re living in a period of dramatic change, it’s always hard to know whether the change is positive or negative. The transformation in Poland created winners and losers, as well as new classes of people, new political movements of different kinds. At the time, it sometimes just felt like turbulence. Now, we can look back at the 1990s and early 2000s in Poland and see in retrospect that the country was headed in towards prosperity and European integration. In around 2009 or 2010, I remember speaking to a woman who worked cleaning government offices, and who asked me if her daughter should study in Amsterdam or in London. This seemed to me to be a real transformation, and it happened very fast: within a few years, Poles stopped feeling like second-class Europeans, and a generation of younger Poles appeared who had no qualms about crossing borders. JC: We again live in turbulent times. Do you think we’re heading towards positive outcomes? AA: I can’t make predictions, because everything that happens tomorrow depends on what people do today. Also, history doesn’t have a trajectory. It doesn’t move in a particular direction. You only think it does afterwards. As I said, you can look afterwards at Poland in the 1990s and you could say this was a period of great progress. But not everybody at the time saw that. Sometimes people are very wrong about a given country’s trajectory. I remember people writing about Ukraine in the 1990s, about how dangerous it was that Ukraine was independent, that this was going to be an anti-semitic state, that Ukrainian nationalism was going to come back... and although you can say many bad things about Ukraine, the country made many bad choices, actually it became a pretty tolerant state which now has a Jewish president and until recently a Muslim defense minister. JC: In the 1990s Poland’s and Ukraine’s GDP were roughly similar. Ukraine was even a bit richer. So the starting point was similar for both of these countries, but they’ve turned out very, very differently. Even if we stop in 2014. Why do you think Ukraine “chose East”? Was it external influence? AA: No, I think Ukraine was in a different position. First of all, central and eastern Ukraine had been part of the Soviet Union since the 1920s, and had therefore experienced a longer period of occupation, repression, Sovietization and even Russification. Ukraine did not have, as Poland did, an alternative elite: a large cadre of economists and politicians, who already had some experience in opposition politics and in independent thinking. In Poland, the transformative finance minister, Leszek Balcerowicz, had already thought about how an economy might be decentralized before he took office. We can argue about how successful he was, but at least he was prepared to try something new. In Ukraine, people weren’t prepared. For one, there hadn’t been much space even for an illegal opposition in the previous couple of decades. Ukraine was also in many ways still emerging from colonial occupation. For the previous couple of centuries, many of the most capable Ukrainians had moved to Russia, and the first generation of leaders in independent Ukraine tended to be former Soviet apparatchiks. They didn’t immediately seek to become closer to western Europe. Instead, they looked for some kind of economic and political “third way” and an accomodation with Russia. Ukraine became stuck in this position, half-in, half-out and became pretty profoundly corrupt. JC: The Polish alternative elite had a vision of where they wanted the country to go. I think the general perception now is that this vision ends with the next election, right? Is this a natural process of gaining power? AA: Their vision, and it was shared by the time by politicians who now call themselves both left and right, was that Poland should join the EU and NATO, as fast as possible. My husband (Radek Sikorski) was in the very first government that said it wanted to join NATO. At the time this was taken very badly in Washington: the demand for NATO membership absolutely came from Poland, not from the US. But even then, in the early 1990s, many Poles already understood that the Russian sphere of influence would grow once again, that it was important to become part of the transatlantic alliance and an integrated Europe as fast as possible: NATO, the EU, the Council of Europe, all of the trading and security alliances. That consensus lasted through several different governments and over many years, even governments containing former communists. For twenty years, right, left and center disagreed about many things, but they all agreed on the direction that the country should go. In retrospect, that consensus created the basis for prosperity in Poland. JC: And regarding the Polish-Ukrainian relations. We know that antagonisms, e.g. the myth of Wołyń [a massacre of Poles that took place in what is now Western Ukraine, in 1943] are increasingly used in Polish political discourse today. In Ukraine, nationalist historians make heroes out of UPA, the Ukrainian revolutionary army, which is held responsible for this tragedy. Where do you see a start for burying the hatchet? Is the reconciliation of our nations possible? AA: So here’s a strange thing: For more than a decade after they both gained independence, Poland and Ukraine participated in a number of projects that were designed to solve exactly these kinds of Polish-Ukrainian differences. Books were published that were jointly written by Polish and Ukrainian historians, monuments were built. These projects were successful: If you’d asked me this question in 2010, I would have said that there are no real historical issues between Poland and Ukraine, that the two countries had mostly reconciled. For a number of reasons, this began to shift. In Poland, children and grandchildren of victims of the Wołyń massacre felt their tragedy hadn’t been fully recognized. In Ukraine, nationalist groups wanted the UPA partisans who had fought against the Soviet Union recognized for their heroism, despite the fact that some in this broad and not well-defined group were also linked to Wołyń. In both eastern Poland and western Ukraine, the memory of the ethnic cleansing that took place there in the late 1940s - Poles were moved West, Ukrainians East - to accomodate new borders has left feelings of displacement and bitterness. The wave of Ukrainian immigration, which started before the war, may have provoked some of this. But don’t underestimate the role played by Russia, which has always wanted to create discord between Poland and Ukraine, and pumps out propaganda to that effect in both countries. Vandalism on both sides of the border, damage done to cemeteries and monuments, is sometimes carried out by provacateurs working for Russia, just to create bad feelings. The Polish-Ukrainian conflict also hides a different reality: although there are real grievances and bad memories, the truth is that the biggest tragedies both nations experienced in the twentieth century were inflicted by the Soviet Union and Nazi Germany. That should unite these two countries, not divide them. JC: This week (19.04.2026 – Ed.) in Hungary we saw that using historical narratives to create grievance has no longer worked. Are you optimistic about the direction after Orban’s loss? AA: The Hungarian election was really important because it shows that people can actually resist powerful, dominant propaganda. The ruling party Fidesz controlled all of the TV, 90% of the newspapers, the constitutional court, the bureaucracy... and yet people had the nerve to vote against it and resist it. It’s also an important election because Hungary created a huge network of well-funded think tanks and foundations that were funding other far right groups and projects. So that loss is going to have a knock-on effect in other places too, maybe even in Poland. JC: What you’ve said about resisting propaganda reminds me of one of the interviews you did about talking to Russians in the post-Soviet era who claimed that people knew that the system was lying. Why do people choose to believe in these regimes anyway? AA: Because it’s useful. Stephen Kotkin, an American historian, once described how people would learn how to “speak Bolshevik”: It was just a language that you needed to use in order to get by in society. If you didn’t talk the way the regime wanted you to talk, then you might have problems, or lose your job, or your kids would not get into university. It was a way of getting along. Communist Poland was similar, at least in the early years. When I was writing a book about the Sovietization of Eastern Europe after World War II, I met a lot of people who wanted to talk a lot about the war, when many of them had done really heroic things. But almost nobody wanted to talk about the decade afterwards, between 1945 and 1956. This was when you had the short period of terror, violence and Polish Stalinism. To stay safe, people felt the need to just go along with what others were saying, or stay out of politics, or use communist jargon without necessarily believing it. I don’t judge them for it, and I wouldn’t describe all of those people as collaborators. It’s easy to feel moral certainty in retrospect, because we know that communism ended. But if you were living in 1949, it might not have been clear to you that communism was going to end. In very repressive societies, maybe about 10% of people who are really evil – collaborators, torturers. Maybe 10% of people are really brave and who find ways to resist. And then around 80% of people have kids, they have parents, they have to have jobs and they’ve had to get through it somehow. Strange though it may sound, I’ve found that the work I did on that book is now very useful in explaining some of what’s going on in the United States today. There are plenty of members of the Republican Party in Congress who know perfectly well that Donald Trump says many things that aren’t true. But they avoid criticizing him because it’s inconvenient, because they would get in trouble, because someone would attack them on the internet. So actually you don’t even need mass terror to get people to conform. JC: Is Gen Z reinventing agency? AA: We’ll see. In any generation you can find groups of people who want agency. If you live in a society that’s unfair, for example where a tiny number of people have captured most of the wealth, then at a certain point people rebel. This is always easier for younger people, who have you have less to lose. The question now is how the internet will affect the relationships between citizens and the state, and how it will change organizations. The “Twitter revolutions” people spoke about as early as 2008-9, mass protests organized online, have often proved to be very superficial. Although you can easily join something just by clicking, the work of creating a real movement requires physical participation. Successful mass movements of the past, for example the Civil Rights movement in the United States, were built by people who had spent many years together. They had participated in non-violent workshops together. They practiced and prepared. Just using the you can get everybody to show up at a certain moment, but then when the protest is broken up, nothing happens. It’s also true that the repressive regimes have more recently learned how to use the internet to undermine leaders and movements. Most of all, they now understand how to make people cynical. The form of propaganda that most modern authoritarians use - and I think the Russians really pioneered this - deploys sneering cynicism. Instead of praising the rulers, the regime propagandists mock the opposition movement leadership for being supposedly corrupt or sexually degenerate, with the goal of undermining any kind of idealism. JC: MAGA grew on the internet? AA: MAGA is a real grassroots movement. They had symbols, red hats, they showed up at rallies. But you’re right that the cynicism, the sarcasm and the distrust that the movement embodies came originally from the internet, and this is different. Fifty years ago, most European political parties had a social base in real organizations, in trade unions for Social Democrats, in church groups for Christian Democrats. As people stopped going to church and as the trade unions became smaller, the social base of these parties disappeared. Now people who wouldn’t have known one another in the past meet on the internet and create new movements, many of which don’t last. JC: Is history ending? Going in stale circles? AA: History never ends. In truth, human beings want contradictory things at the same time: order and freedom, stability and change. These things are never resolved, and when a society swings too far in one direction, people always push it the other way. But each time that happens, the result is different. Certainly it is true that we are now in a period when old philosophers and ideas from the 1930s are undergoing a revival. Carl Schmitt, who was a philosopher who was very influential on the Nazis, is back as an influence on both the far left and the far right, once again inspiring people to think that all politics has to be existential, that all politics is about defining and defeating enemies. In the US, some are also bringing back dominionism, the idea that we need a Christian and not a secular state. It’s also true that we are living through a more fundamental shift. The old left-right divide, which was mostly about the size of the state, is much less important now. Instead, we are arguing about more fundamental things: what are our rights, what protects our freedom. Or how much power do we want to give small elites, versus how much power to give ordinary people. In America a small group of very wealthy people now control information, because they control the social media platforms and AI, which means they determine what people will read and learn. Finding a way to preserve preserve zones of autonomy and independent thinking, this is going to be the main task for the next generation. JC: What is the one book that a person interested in Central Europe should read? AA: You could read my book “Iron Curtain: the Crushing of Eastern Europe” which tells the story of how the Soviet Union imposed its culture on the region. Or read Tim Snyder’s history of the region, “The Reconstruction of Nations: Poland, Ukraine, Lithuania, Belarus 1569-1999.” And everyone should read “The Captive Mind” by Czesław Miłosz, which describes exactly the phenomenon we were talking about: why do people collaborate? I joined Scott Galloway and the brilliant Fiona Hill in a discussion about the wars in Ukraine and Iran, the future of global power, and what these conflicts reveal about America's role in the world. Scott told us that this was the 400th edition of his podcast, which is quite a number: My friend Francesco Chiamulera runs a brilliant series of literary events, Una Colline di Libri, A Hill of Books, in the Prosecco Hills, a region of vineyards and elegant hill towns in the Veneto, north of Venice. We did an event in Vittorio Veneto and also drove and biked around the countryside. Buy Autocracy Inc Buy Iron Curtain Open Letters, from Anne Applebaum is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
Gen Z, millennials embrace franchising for business ownership
Gen Z and Millennial entrepreneurs are choosing restaurant franchising over corporate careers, seeking stability and flexibility.
A Youthful Crop of Politicians Run on Housing, and Their Own Rent
A cohort of young Millennial and Gen Z politicians have centered their campaigns this year on housing costs, and the divide is more generational than partisan.
K-pop, '90s TV nostalgia is defining this year's baby name trends
Names inspired by "KPop Demon Hunters," and from beloved TV shows like "Friends," are gaining popularity among Millennial and Gen Z families.
Piecework’s jigsaw puzzles are making ‘grandma hobbies’ cool
From maximalist pizzas to retro beaches, Piecework brings canvases with a coffee-table book flair to gen Z’s homes
YouTuber box office boom: ‘Backrooms’ and ‘Obsession’ draw Gen Z to theaters
An indie horror with internet origins has beaten the legacy franchise Star Wars at the box office this weekend.
YouTuber box office boom: ‘Backrooms’ and ‘Obsession’ draw Gen Z to theaters
An indie horror with internet origins has beaten the legacy franchise Star Wars at the box office this weekend.
YouTuber box office boom: ‘Backrooms’ and ‘Obsession’ draw Gen Z to theaters
An indie horror with internet origins has beaten the legacy franchise Star Wars at the box office this weekend.
Young Christians in the USA - Faith, Power and Politics
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Pacsun's CEO on the company's winning strategy to target Gen Z
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Young Christians in the USA - Faith, Power and Politics
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They turned hobbies into businesses drawing in analog-obsessed Gen Z
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AMD’s Next-Gen Zen 7 “Grimlock” CPUs To Utilize TSMC 1.4nm Process Tech & FOPLP Packaging, Launching in 2028
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As music business hits high note, Gen Z is driving a 'record' comeback
Streaming is responsible 82% of music revenue in the United States, but Gen Z wants its music in physical form.
Indian Gen Zers turn online parody account into political movement: the Cockroach Janta Party
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What the Indy 500 Reveals About the Future of Live Sports
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Generational cSpending Trends: What Entertainment Brands Should Know
Gen Z is navigating the world of concerts and live music with a vastly different map than their parents’ and grandparents’ generations.
‘Cockroach Janata Party’: Top Indian judge’s comment sparks satire, protest
Controversial remark by Supreme Court chief justice triggers a political movement, with thousands of Gen Z signing in.
Gen Z’s political gender divide is now showing up in schools
Young men and women split sharply in 2024. Teachers and students say that rift is reshaping classrooms, friendships and dating.
Gen Z’s Political Gender Divide Is Now Showing Up in Schools
Young men and women split sharply in 2024. Teachers and students say that rift is reshaping classrooms, friendships and dating.
The women leaving the 'New Right'
Defectors from the ‘New Right’ say that sexism is a feature, not a bug of modern-day conservatism.New York Magazine’s Sam Adler-Bell published The Young Women Leaving the New Right, detailing the experiences of conservative women who say that rampant misogyny within the space is pushing them out of a community they helped build. From demanding that women stay home and out of public life to advocating for the repeal of civil rights law - some conservative women have reached their limit. But host Brittany Luse wonders: will this change of heart stick in the voting booths? Or is this just more of the same?To answer that question, Brittany is joined by Editor at Large of the 19th and NABJ President, Errin Haines. Errin helps unpack the link between the ‘new’ and ‘old’ right, white women checkered political history, and how searching for community can sometimes lead people down dark paths. Want more about women and politics? Check out these episodes:Progressive women have 'had it!' And they're fighting back.The political power of Gen Z womenEnough is enough. Is it time to leave America?Support Public Media. Join NPR Plus.Follow Brittany on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.
Adriana Galván and Lisa Lawson on Using Brain Science to Help Gen Z Thrive
Lisa Lawson joins Adriana Galván for a fireside chat about how to better support young people as they navigate the path to adulthood.
How AI Is Reshaping Entrepreneurship for Gen Z and Small Business Owners
Artificial Intelligence (AI) is transforming entrepreneurship by lowering barriers like cost, connections, and expertise. As a result, 77% of founders say it’s now accessible to start and grow a business regardless of background. Gen Z is driving this shift, with 73% managing multiple income streams and using AI to start and grow businesses. The result is a rise in flexible “portfolio careers,” where networks, personal branding, and digital tools are key to success. Key findings from LinkedIn’s research: 77% of founders say entrepreneurship is accessible regardless of background 73% of Gen Z entrepreneurs have multiple income streams 69% of founders say entrepreneurship is more achievable than ever 75% of entrepreneurs say networks are critical to success 68% of Gen Z entrepreneurs say AI is important to their business How are Gen Z entrepreneurs reshaping business? New research from LinkedIn shows how the use of AI, shifting career priorities, and evolving definitions of success are reshaping how businesses are started and grown. Gen Z is leading a shift toward more flexible ways of working, with nearly three-quarters (73%) of Gen Z entrepreneurs reporting multiple income streams, compared to 56% of Gen X. This highlights growth in “portfolio careers” designed to build resilience and create greater control over work and income. How is AI making entrepreneurship more accessible? AI and digital tools are making entrepreneurship more accessible, lowering traditional barriers such as cost, connections, and expertise. More than three-quarters (77%) of founders say entrepreneurship is accessible regardless of background, while 69% say it is more achievable today than ever before. Younger entrepreneurs are driving this change, with more than two-thirds (68%) of Gen Z entrepreneurs reporting that AI and digital tools are important to their business, more than twice the rate of Baby Boomers (27%). Nearly one in five (18%) Gen Z entrepreneurs say AI made starting their business feel possible. AI is also helping small business owners compete for talent: 57% of US entrepreneurs say that AI can help them compete with larger companies to find and attract better candidates. Related: The AI Edge for Entrepreneurs
There's a New AP Business Course. College Board's CEO Explains Why (Opinion)
David Coleman talks financial literacy, workforce readiness, and engaging Gen Z.
College grad: I landed my first full-time job and mostly feel guilty
After college, I was unemployed for years. I landed my first full-time job, but I feel like I'm leaving my fellow Gen Zers who are struggling behind.
"62% won’t pay $70 anymore": Gen Z's shift toward Xbox Game Pass has me rethinking how we buy video games and subscriptions
A new gaming study suggests audiences are moving away from ownership, and Xbox Game Pass may finally benefit from that shift.
Gen Z teens are suddenly obsessed with hacky sacks
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The “Rent-a-Show” Generation: Why Gen Z Is Systematically Destroying the Subscription Model
Gen Z's subscription hopping habits are killing platform loyalty, forcing streaming services to compete show-by-show instead of building lasting relationships.
Gen Z Cancels Streaming Subs for One Show, Don't Buy Full-Price Games
A study has found that more than half of Gen Z cancels and renews streaming subscriptions based on the availability of one TV series or film.
Creator-led content leads entertainment for Gen Z, offering a new future for shopping
Discover how creator-led content for Gen Z is transforming entertainment and shopping, including how YouTube drives trust and action.
Match Group's CEO explains why dating apps intimidate Gen Z
Spencer Rascoff said traditional dating apps are "highly structured," and Gen Z don't want dating to "feel like a job interview."
IGN Entertainment releases internal data as public report, developed by Kantar and UC Berkeley
Generations in Play report highlights differences in game consumption habits, with Gen X as completionist Google users and Gen Z committed to social media
Health Watch: Melanoma Monday - Gen Z survey reveals sunscreen myths & rising skin cancer risks
Breath of the Wild 'Remake' Has Us Hyped For Next-Gen Zelda
Zelda: Breath of the Wild looks more gorgeous than ever thanks to this 'remake'
Old-School iPods Are Making A Comeback Thanks To A Gen Z Loophole
Old-school iPods are popular with Gen Z, partly because they have no connectivity. That means they can be used in places that iPhones and other devices can't.
Gen Z Cares about Politics, We Just Don’t Believe Politics Cares about Us
As part of a collaboration between The Fulcrum's NextGen initiative and Made By Us, The Fulcrum is publishing Letters to America, a series created through the Youth250 project that invites Gen Z to reflect on the nation’s past, present, and future as the United States approaches its 250th anniversar...
Gen Z isn't a monolith — and the data shows it
"There has been a tremendous backlash within this generation," one researcher tells Axios.
How will Gen Z Essex politicians tackle employment and education
Five of the youngest politicians in the county go head to head on live radio.
Microsoft software engineer says AI has made job easier, not stressful
Gen Z Microsoft engineer on why she's not feeling "AI fatigue," how she uses AI, and her advice for breaking into the industry.
Gen Z Alinea founder explains how to connect with investors
Eve Halimi and Anam Lakhani created Alinea, an investment platform designed for the next generation of wealth-builders, in 2021.
How to love someone of the opposite party
A progressive Gen Z woman shares her experience dating a Republican, emphasizing dialogue and understanding without compromising core values.
Maya Tea steeps into the mocktail business
The longtime Tucson tea company just released a line of zero-alcohol spirits, joining a growing trend that's found popularity among Gen Z'ers.
Greg Gutfeld: Gen Z’s rise in religion is a reaction against identity politics
Fox News host Greg Gutfeld and the ‘Gutfeld!’ panel analyze a poll showing Gen Z flocking to religion.
Boomers won't run politics forever. Gen Z isn't ready.
Courtesy | Unsplash The end of the baby boomers’ 40-year reign is almost at hand. The scepter will presently fall to a young generation that is staggeringly unprepared to receive it. Since the foreshocks of succession first began to rattle American politics in the early-to-mid-2010s, candidates and their parties began to pander to the youngest...
Gen Z is at the precipice of political power in Wisconsin. Will they use it?
Poll after poll shows that America’s youngest voters have grown increasingly disillusioned with the traditional political system.
Civic belonging in the social media era
Gen Z is politically aware online, but this doesn't always translate to real-world engagement or voting, leading to burnout and fear.