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It's time to reassess the size of our solar system, scientists say

The edge of our solar system may be defined not by a sharp boundary, but by a "complex dance among forces, energies and trajectories," two researchers argue.

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Oct 16 • 6:00 AM EDT • Science • space.com
Hill, Jones agree on tariffs, disagree elsewhere in spirited debate

U.S. Rep. French Hill, R-Little Rock, and his Democratic opponent, Chris Jones, both don’t support President Trump’s tariff policies, but they disagreed about many other issues in a spirited but...

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Oct 16 • 1:58 AM EDT • Business • talkbusiness.net
“Light the Horizon” event at Lake Superior Zoo highlights mental health awareness

Lake Superior Zoo hosts mental health awareness event

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Oct 15 • 11:47 PM EDT • Health • northernnewsnow.com
J.B. Hunt third-quarter earnings rise narrowly, revenue up 20%

J.B. Hunt Transport Services Inc., a Lowell-based transportation services company, posted gains in earnings and revenue in the third quarter of 2026 as freight demand and costs rise. After markets...

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Oct 15 • 8:10 PM EDT • Business • talkbusiness.net
Poll: Cotton takes lead over Shoffner

A new Talk Business & Politics-Hendrix College Poll released Thursday (Oct. 15) shows incumbent Republican U.S. Sen. Tom Cotton with a nine-point lead over his Democratic challenger, Hallie Shoffner. The...

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Oct 15 • 6:18 PM EDT • Business • talkbusiness.net
Poll: Cotton takes lead over Shoffner

A new Talk Business & Politics-Hendrix College Poll released Thursday (Oct. 15) shows incumbent Republican U.S. Sen. Tom Cotton with a nine-point lead over his Democratic challenger, Hallie Shoffner. The...

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Oct 15 • 6:18 PM EDT • Politics • talkbusiness.net
Oct. 15: Why Feds Are Investigating Rep. Ilhan Omar and Why Science Journalist Cleo Abram is Optimistic about AI

Just weeks before the midterm elections, federal agents searched the home of Rep. Ilhan Omar, D-Minn., seizing her phone and issuing around a dozen subpoenas, two people familiar with the DOJ investigation told NBC News. NBC News senior justice reporter Ryan J. Reilly explains how the move fits into a broader trend of the DOJ going after President Trump’s perceived political enemies and why it’s so unusual to launch this kind of probe right before an election. Then, Cleo Abram is a video journalist and the host of the widely popular YouTube series “HUGE* if true” and “HUGE* conversations,” where she looks at the potential and the solutions offered by science and technology. Cleo talks about why she’s still a tech optimist in light of growing AI doomerism and how her interviews with industry leaders have shaped her perspective on security and regulation. Lastly, we wade into the internet’s favorite controversy this week: singer and TV personality Kelly Clarkson’s social media fight with a Brooklyn shop over a mechanical bird. NBC News entertainment correspondent Chloe Melas spills the tea on the back-and-forth – and why the bird is now going for $15 million.

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Oct 15 • 5:50 PM EDT • Science • nbcnews.com
High-Signal Publisher
3 Trades The Lions Could Make for Budda Baker

A blockbuster Detroit Lions trade proposal would send Sam LaPorta to Arizona in exchange for Budda Baker, Josh Sweat, and a draft pick.

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Oct 15 • 5:40 PM EDT • Sports • sports.yahoo.com
Martini Corner businesses react to new Royals ballpark renderings

Shop owners near the new stadium site say the renderings show opportunity

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Oct 15 • 5:25 PM EDT • Business • kctv5.com
How to choose the right accounting software for your business

QuickBooks Online offers robust features and useful integrations to make everyday accounting more efficient.

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Oct 15 • 5:09 PM EDT • Business • cnbc.com
Windgate Foundation gives $1.5 million to University of Arkansas

Little Rock-based Windgate Foundation recently gave $1.5 million to the College of Education and Health Professions at the University of Arkansas to establish the Windgate Endowed Chair in STEAM Education....

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Oct 15 • 5:07 PM EDT • Business • talkbusiness.net
Black Hills Energy rates rise 8% for Arkansas customers

Rapid City, S.D.-based utility Black Hills Energy said Thursday (Oct. 15) new natural gas base rates will increase the average residential customer’s monthly bill by $6 or 8% for Arkansas...

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Oct 15 • 4:54 PM EDT • Business • talkbusiness.net
Report: Tigers Have $600,000 Deal With Korean Shortstop

The Tigers have a reported deal with an 18-year-old Korean shortstop who turned down the KBO draft. #Tigers

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Oct 15 • 4:25 PM EDT • Sports • sports.yahoo.com
Independent candidate for governor accuses Sen. Marsha Blackburn of favoring political self-interest over the people

Independent candidate for governor Lauren Pinkston made claims against frontrunner Sen. Marsha Blackburn, R-Tennessee. Pinkston claims that Blackburn’s office is more worried about political gain that the people.

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Oct 15 • 4:10 PM EDT • Politics • wsmv.com
Arisa Health CEO Laura Tyler to retire, successor named

Dr. Laura Tyler, CEO of Springdale-based behavioral health system Arisa Health, will retire Nov. 21 after several years with the organization. Ruth Allison Dover, chief legal officer, will become CEO...

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Oct 15 • 3:36 PM EDT • Business • talkbusiness.net
Arisa Health CEO Laura Tyler to retire, successor named

Dr. Laura Tyler, CEO of Springdale-based behavioral health system Arisa Health, will retire Nov. 21 after several years with the organization. Ruth Allison Dover, chief legal officer, will become CEO...

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Oct 15 • 3:36 PM EDT • Health • talkbusiness.net
Contract approved to move forward on Van Buren slackwater harbor

The Western Arkansas Intermodal Authority (WAIA) Board of Directors on Wednesday (Oct. 14) approved a step toward building a slackwater harbor in Van Buren, but not before a board member...

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Oct 15 • 3:20 PM EDT • Business • talkbusiness.net
Lawsuit claims owner of Bronzeville apartment complex blocked investor’s exit

An investor in the massive Lake Meadows complex wants out and alleges financial misconduct by the property's owner, Antheus Capital.

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Oct 15 • 2:25 PM EDT • Business • chicagobusiness.com
Blackburn defender Wharton added to squad

Blackburn Rovers boss Tony Mowbray tells BBC Radio Lancashire defender Scott Wharton is fit and ready to play a part in the first team.

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Oct 15 • 12:12 PM EDT • Sports • sports.yahoo.com
College Station business owner calls for wider input on Harvey District plan

A College Station business owner says the Harvey District plan needs every one to participate to succeed.

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Oct 14 • 11:38 PM EDT • Business • kbtx.com
Health leaders ponder ways to boost confidence in science-backed public health

Trust in the U.S. healthcare system has plummeted in recent years.

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Oct 14 • 10:11 PM EDT • Health • spokesman.com
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Health leaders ponder ways to boost confidence in science-backed public health

Trust in the U.S. healthcare system has plummeted in recent years.

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Oct 14 • 10:11 PM EDT • Science • spokesman.com
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Peloton's Matt Wilpers teams up with QuickBooks to help small-business owners

QuickBooks gives business owners a clearer picture of their finances, while Wilpers' approach focuses on creating consistent habits around cash flow, financial goals, and regular check-ins.

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Oct 14 • 8:32 PM EDT • Business • wmar2news.com
iPhone Duo's A20 Pro Chip Benchmarked Ahead of Launch

The iPhone Duo unsurprisingly offers performance similar to the iPhone 18 Pro, according to an early iPhone Duo benchmark shared on Geekbench 7. Both devices are equipped with Apple's 2nm A20 Pro chip with a 6-core CPU and a 7-core GPU. The benchmarked iPhone Duo (iPhone19,4) is running iOS 27.1, as expected, and it had a single-core score of 3986 and a multi-core score of 11067. That's in line with multiple benchmarks collected from iPhone 18 Pro and iPhone 18 Pro Max models.

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Oct 14 • 8:20 PM EDT • Technology • macrumors.com
CD1 debate turns feisty

A mild-mannered, televised debate in the U.S. First Congressional District race took a heated turn Wednesday (Oct. 14) when incumbent U.S. Rep. Rick Crawford, R-Jonesboro, and Steve Parsons, a Libertarian...

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Oct 14 • 7:52 PM EDT • Politics • talkbusiness.net
Quarterly income up almost 5% for Centennial Bank parent company

Conway-based Home BancShares on Wednesday (Oct. 14) reported third-quarter net income of $129.451 million, up 4.7% compared with the same period in 2025. The per share earnings of 65 cents...

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Oct 14 • 6:38 PM EDT • Business • talkbusiness.net
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Technology, immigration, inflation, health care key topics in Third District debate

Immigration, inflation, health care, AI, data centers, and flock cameras were topics of discussion Wednesday (Oct. 14) during the debate between Arkansas’ Third Congressional District candidates. The debate ahead of...

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Oct 14 • 5:53 PM EDT • Health • talkbusiness.net
Youngstown business nominated for two Minority Business Enterprise awards

Youngstown-area business, Buzz Bros, has been nominated for two statewide awards through the Minority Business Enterprise. They provide home care, inside and out.

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Oct 14 • 5:26 PM EDT • Business • wkbn.com
UA receives $600,000 for scholarship campaign

The University of Arkansas recently received about $600,000 in gifts for its Land of Opportunity Scholarship. The UA aims to raise $200 million in the campaign, and the scholarships will...

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Oct 14 • 3:10 PM EDT • Business • talkbusiness.net
Immerse Arkansas receives $4.5 million for new campus

Little Rock-based nonprofit Immerse Arkansas recently received a $4.5 million anonymous gift and a 99-year land lease from New Heights Church to establish short-term housing and a campus in Fayetteville...

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Oct 14 • 3:08 PM EDT • Business • talkbusiness.net
Characteristics of Leadership: Micromanaging

Knowledgeable Alaskans share methods of effective leadership. This month: when micromanagers carry too much of the load.

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Oct 14 • 12:00 PM EDT • Business • akbizmag.com
‘Categorical Exclusion’ Simplifies NPRA Winter Exploration Permits

BLM says previous environmental assessments found that exploration activities in NPRA resulted in no significant impacts.

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Oct 14 • 11:07 AM EDT • Business • akbizmag.com
Rush, Endeavor to merge, creating the largest health system in Chicago

As part of the merger, Endeavor will establish $1 billion fund for community health, clinical advances and academic medicine and research.

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Oct 14 • 10:30 AM EDT • Health • chicagobusiness.com
Rush, Endeavor to merge, creating the largest health system in Chicago

As part of the merger, Endeavor will establish $1 billion fund for community health, clinical advances and academic medicine and research.

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Oct 14 • 10:30 AM EDT • Business • chicagobusiness.com
Americans think it takes $28,000 to start a business. Owners say it's less than half that.

Intuit QuickBooks reports Americans think starting a business costs $28,000, while actual owners spend about $12,000, highlighting perception barriers to entrepreneurship.

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Oct 14 • 9:35 AM EDT • Business • boston25news.com
Poll finds PBS popular with Arkansans

A new statewide poll conducted by YouGov found that PBS is the most trusted television news source among Arkansas adults. Recently, Arkansas TV has moved PBS News Hour from 6...

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Oct 14 • 6:44 AM EDT • Business • talkbusiness.net
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Poll finds PBS popular with Arkansans

A new statewide poll conducted by YouGov found that PBS is the most trusted television news source among Arkansas adults. Recently, Arkansas TV has moved PBS News Hour from 6...

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Oct 14 • 6:44 AM EDT • Politics • talkbusiness.net
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AIPOCH Launches Open-Science, Making Research Easier to Follow, Learn From, and Share with .science Packages

/PRNewswire/ -- AIPOCH today announced the formal public release of AIPOCH Open-Science, an open-source AI research workbench designed to help more people...

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Oct 14 • 5:00 AM EDT • Science • prnewswire.com
Microsoft Patches Record 1,413 Flaws, Including Exploited Windows Shell Bug

Microsoft patched a record 1,413 flaws, including an exploited Windows Shell bug that can bypass Mark of the Web defenses.

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Oct 14 • 12:34 AM EDT • Technology • thehackernews.com
Barbershop health program provides health screenings and hands-on training

A barbershop can be more than a place for a haircut.

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Oct 13 • 10:31 PM EDT • Health • wmtv15news.com
Sanders, Love and Shelby spar over health care, education, prison

The three candidates for Arkansas governor squared off in a feisty public television debate over education policy, health care, prison construction and other issues on Tuesday (Oct. 13). The debate...

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Oct 13 • 8:47 PM EDT • Health • talkbusiness.net
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Sanders, Love and Shelby spar over health care, education, prison

The three candidates for Arkansas governor squared off in a feisty public television debate over education policy, health care, prison construction and other issues on Tuesday (Oct. 13). The debate...

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Oct 13 • 8:47 PM EDT • Business • talkbusiness.net
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St. Joseph Health rebrands as CommonSpirit-Joseph Hospital

The hospital system has begun holding facility blessings at its hospitals across the Brazos Valley following the rebranding.

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Oct 13 • 8:24 PM EDT • Health • kbtx.com
Maine’s governor’s race ‘sleepy’ according to political science professor

There will not be a fifth debate in the Maine governor’s race.

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Oct 13 • 5:17 PM EDT • Science • wabi.tv
Maine’s governor’s race ‘sleepy’ according to political science professor

There will not be a fifth debate in the Maine governor’s race.

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Oct 13 • 5:17 PM EDT • Politics • wabi.tv
New CEO for First National Bank Alaska

After more than a decade with Betsy Lawer as President of First National Bank Alaska, a succession plan puts Darren Franz in the top job.

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Oct 13 • 12:51 PM EDT • Business • akbizmag.com
Then and Now: Through three careers, King builds extraordinary life

Kevin King’s resume reads like three different careers stitched together: internet pioneer, top-producing real estate broker and Caribbean charter captain. Learning from each experience and job is key, King said,...

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Oct 13 • 12:50 PM EDT • Business • talkbusiness.net
NWA Business Journal seeks nominations for 2027 Outstanding Business Awards

The Northwest Arkansas Business Journal is accepting nominations for its fourth annual Northwest Arkansas Outstanding Business Awards. Arvest Bank is the sponsor. The awards program recognizes companies that have grown...

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Oct 13 • 12:42 PM EDT • Business • talkbusiness.net
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Beyond Wellness opens in Rogers

Health services company Beyond Wellness recently opened its first Northwest Arkansas location in Rogers. It’s the company’s fourth Arkansas clinic. The new clinic at 4100 W. Oak St. is in...

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Oct 13 • 12:35 PM EDT • Business • talkbusiness.net
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Drake Farms starts leasing Fayetteville apartments

Drake Farms, a mixed-use development near Washington Regional Medical Center and Interstate 49, recently started leasing its first studio, one- and two-bedroom apartments at 2841 N. Mansfield Ave. in Fayetteville....

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Oct 13 • 12:10 PM EDT • Business • talkbusiness.net
WAMSI Westport Marine Science Program Reshapes Coastal Port Planning in Western Australia

The WAMSI Westport Marine Science Program united more than 150 researchers across 32 projects to shape the design of Western Australia's Kwinana container port, resulting in key changes including relocating the port footprint to protect critical seagrass beds in Cockburn Sound.

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Oct 13 • 9:14 AM EDT • Science • ecomagazine.com
Exclusive: Allara Health raises $39M for women's health care network

Women's health startups are attracting fresh investor interest.

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Oct 13 • 7:30 AM EDT • Health • axios.com
High-Signal Publisher
Rovers' Morsy praises 'brilliant' Montgomery

Blackburn Rover veteran Sam Morsy is full of praise for his young midfield partner Kristi Montgomery.

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Oct 13 • 7:09 AM EDT • Sports • sports.yahoo.com
Hemingway-Pfeiffer Museum hosts 3 events in October

The Hemingway-Pfeiffer Museum and Education Center (HPMEC) at Piggott will host several events in October. The first event, hosted in conjunction with Pumpkin Hollow, is on Oct. 13. “’Cotton Fields...

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Oct 13 • 6:10 AM EDT • Business • talkbusiness.net
After 2 summers of construction pain, Greektown unveils its revamped Monroe Street​

Stakeholders believe the streetscape project will provide a boost for owners of restaurant and other businesses.

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Oct 13 • 5:45 AM EDT • Business • crainsdetroit.com
More students are ruling out colleges based on politics, poll finds

Art & Science Group found that the share of students who decided against a college based entirely on its home state’s politics rose to 34% this summer.

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Oct 13 • 1:00 AM EDT • Politics • highereddive.com
City of College Station seeks resident input on future growth

A new survey by the City of College Station is urging residents to give input on businesses they want to see in town.

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Oct 12 • 7:59 PM EDT • Business • kbtx.com
Mercy Fort Smith boss notes added regional staff, services

In what he called an “update” for the Fort Smith region, Mercy Fort Smith Communities President Ryan Gehrig said more than 640 “caregivers” have been hired in the region, with...

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Oct 12 • 7:07 PM EDT • Business • talkbusiness.net
Trump rally brings business to local food trucks

A big event draws crowds, and food trucks usually follow. Two local businesses were ready for President Donald Trump’s rally Monday. They got prime spots outside the Covelli Centre and were r…

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Oct 12 • 6:30 PM EDT • Business • wkbn.com
The Supply Side: Walmart execs bullish despite high fuel prices

Consumers face higher energy prices and other challenges, but Walmart U.S. CEO David Guggina said at a recent Goldman Sachs investor conference that the consumer is resilient. And Walmart is...

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Oct 12 • 4:57 PM EDT • Business • talkbusiness.net
Getting candidates on the record about Georgia’s health care crisis

The Higher Education Healthcare Initiative has released a new set of on-the-record interviews with both major candidates for Georgia governor.

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Oct 12 • 4:57 PM EDT • Health • wrdw.com
Walmart opens another next-generation fulfillment warehouse

As part of an ongoing effort to modernize its supply chain, Walmart recently opened its fifth high-tech fulfillment center. The retailer said the 900,000 square-foot facility in Stockton, Calif., will...

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Oct 12 • 4:51 PM EDT • Business • talkbusiness.net
Financial planners can help rebuild after natural disasters

Natural disasters are among the most disruptive complications that can impact a family. Many Northwest Arkansas residents remember the tornadoes that ripped through Benton and Madison counties in May 2024...

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Oct 12 • 4:39 PM EDT • Business • talkbusiness.net
Robert E. Hall wins Nobel Memorial Prize in Economic Sciences

The professor of economics and senior fellow at the Hoover Institution, emeritus, developed models that help governments and central banks respond to economic volatility.

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Oct 12 • 8:00 AM EDT • Science • news.stanford.edu
Could independent governor candidates spoil the race? History says maybe

The Democratic and Republican nominees for governor have targeted their independent opponents. Do Blackburn and Green have reason to be concerned?

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Oct 12 • 5:04 AM EDT • Politics • knoxnews.com
ABS-CBN News

Mikhail Schemm, founder and CEO of a Philippine-based entertainment group, was seen together with actress Sarah Lahbati, further fueling the romance rumors. Full story link in the comments section.

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Oct 12 • 2:15 AM EDT • Entertainment • facebook.com
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Over a hundred people gather in College Station to raise awareness about mental health

Today is World Mental Health Day, and people across the globe are hoping to break through the stigma surrounding mental health and show others they are not alone.

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Oct 11 • 10:18 PM EDT • Health • kbtx.com
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Brooklyn Store Says Kelly Clarkson Wanted To Buy Something That Wasn't For Sale

Kelly Clarkson blasted the retail shop on X, saying the employees looked at her like she couldn’t afford the pieces.

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Oct 11 • 5:51 PM EDT • Entertainment • huffpost.com
Browns Expected to Make Blockbuster Trade With Win Over Jets

The Cleveland Browns are expected to make a big trade if they move to 4-1. The post Browns Expected to Make Blockbuster Trade With Win Over Jets appeared first on HEAVY.

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Oct 11 • 5:23 PM EDT • Sports • sports.yahoo.com
Over a hundred people gather in College Station to raise awareness about mental health

Over a hundred people gather in College Station to raise awareness about mental health

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Oct 11 • 12:43 PM EDT • Health • kbtx.com
St. Louis Fed: New data shows apprenticeships increasing

The number of apprentices in Arkansas has more than doubled over the past decade, rising to about 10,000 apprenticeships in 2025. Federal Reserve Bank of St. Louis staff discussed the...

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Oct 11 • 11:29 AM EDT • Business • talkbusiness.net
Fayetteville architect appointed to Achieve Community Alliance board

Fayetteville-based Washington Regional and Dallas Real Estate Services were among companies and organizations in Northwest Arkansas to recently announce new hires, promotions and awards. NEW HIRES Healthcare Cody Jones Fayetteville...

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Oct 11 • 11:10 AM EDT • Business • talkbusiness.net
Albums with the most No. 1 hits: Taylor Swift, Katy Perry, Drake, more

Taylor Swift's "The Life of a Showgirl" has yielded three No. 1 hits on the Billboard Hot 100, joining an elite list of blockbuster albums.

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Oct 11 • 10:32 AM EDT • Business • businessinsider.com
Will Hrgovic be Facing Verhoeven in his First Defence of the IBF Heavyweight Title?

Kickboxer Rico Verhoeven could bounce back from his defeat to Usyk with an immediate crack at another heavyweight title, on the Fury vs AJ undercard

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Oct 10 • 7:39 PM EDT • Sports • sports.yahoo.com
Spain strike first and beat the United States in Washington

The Spain women's national team, led by Sonia Bermúdez, beat the United States 2-0 in a blockbuster clash between the world champions and the Olympic champions.Blistering start from La RojaSpain quic...

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Oct 10 • 4:46 PM EDT • Sports • sports.yahoo.com
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Trust TV on Instagram: "'Northerners must change their attitude towards politics', says Danbala Usman Watch full interview: https://youtu.be/zh7jtWv6GYo #trusttvnews #2027election #2027politics"

0 likes, 0 comments - trusttv_news on October 10, 2026: "'Northerners must change their attitude towards politics', says Danbala Usman Watch full interview: https://youtu.be/zh7jtWv6GYo #trusttvnews #2027election #2027politics".

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Oct 10 • 2:26 PM EDT • Politics • instagram.com
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Every Final Destination movie, ranked from worst to best

Six movies, countless gruesome deaths, and one unforgettable log truck. EW ranks the entire ‘Final Destination’ franchise from worst to best.

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Oct 10 • 9:20 AM EDT • Entertainment • ew.com
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions

The United Auto Workers is working to regain political influence in closely contested Michigan

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Oct 10 • 7:52 AM EDT • Politics • washingtonpost.com
Amazon Small Business Event: Empowering the Next Generation and Scaling Service-Based Entrepreneurs

Join Hera Hub and Amazon for a hands-on workshop designed to help aspiring entrepreneurs and established service-based business owners bring new products to life. Amazon experts and small business owners will provide practical guidance, useful tools, and actionable next steps to launch a product and build a business with Amazon. This event is free but space is limited to 60 participants and will fill up. The event includes a light breakfast and lunch. Participants will choose from two specialized tracks based on their goals and stage of business. TRACK 1: NEXT GENERATION From Product Idea to Online Store Designed for aspiring young entrepreneurs, from junior high students through college and beyond, who have a product idea or want to explore the world of e-commerce. Amazon small business owners and Amazon experts will review topics such as: • How to develop and refine a product idea • How to set up and sell products on Amazon • What to consider when pricing, marketing, and fulfilling orders • Practical next steps for moving from idea to launch Whether participants already have a product in mind or are simply curious about entrepreneurship, this track will help them see what is possible and give them a roadmap to get started. TRACK 2: SERVICE EXPANSION Turn Your Expertise Into a Product Designed for consultants, coaches, speakers, creatives, and other service-based entrepreneurs who want to expand beyond trading time for money. Participants will explore how to transform their knowledge and expertise into tangible products such as: • Books and workbooks • Journals and planners • Card decks • Educational tools and resources Amazon small business owners will share how they identified viable product opportunities and created a product that can generate revenue beyond their one-on-one services. An Amazon expert will also review self-publishing and other ways to build a business with Amazon. By the end of the workshop, participants will leave with greater clarity, practical guidance, and a tangible next step toward launching or expanding their product-based business. The event includes a light breakfast and lunch. This event is free but space is limited to 60 participants and will fill up.

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Oct 10 • 5:00 AM EDT • Business • kpbs.org
MLB Insider Links Guardians' Steven Kwan To Padres

A.J. Preller could pursue a blockbuster trade for Cleveland’s Gold Glove outfielder, potentially shifting Fernando Tatis Jr. in the lineup to create a terrifying new offensive core.

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Oct 9 • 9:00 PM EDT • Sports • sports.yahoo.com
Interview with Megan Foley, MB-ABC, PHD, Forensic science program director, Hamline University

Interview with Megan Foley, MB-ABC, PHD, Forensic science program director, Hamline University

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Oct 9 • 5:53 PM EDT • Science • northernnewsnow.com
D.C. judge bars DOJ from gathering states’ voter lists to find noncitizens

Voting rights groups had challenged the effort, noting federal data includes errors that have led to citizens being wrongly removed from electoral rolls.

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Oct 9 • 5:47 PM EDT • Politics • washingtonpost.com
Netflix’s Summer of Bummer

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.

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Oct 9 • 3:32 PM EDT • Entertainment • entertainment.substack.com
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