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Communities worry for their health after Trump weakens pollution limits: 'It's a kick in the gut'
Biden-era changes to the Clean Air Act would have tightened regulations for industrial sites, but the Trump administration has given exemptions to hundreds of facilities. People living near the sites are concerned about air quality and their well-being.
Spurs to Navigate Tricky Young Core Question This Season
The San Antonio Spurs have one of the best young cores in the NBA, although keeping them in town past their rookie contracts could be more difficult than they'd like to admit.
Science can reverse heart disease. DC prefers cheap statins
Centralized medical algorithms push generic statins to millions, while federal insurance limits advanced, personalized heart care.
Generation AI : I95 Business
By Kieran Smith, Sage Policy Group New generations tend to adapt and embrace new technologies faster than their predecessors.
'SNL' Mitch McConnell Sketch Tests the Line of When Age and Health Jokes Go Too Far: Expert
Mikey Day portrayed Mitch McConnell in a sketch centered on his public health concerns.
Arsenal star admits he has bigger responsibility this season
Riccardo Calafiori has admitted he feels a responsibility to step up at Arsenal now, having already been at the club for a couple of seasons.Photo by Julian Finney/Getty ImagesRiccardo Calafiori score...
When will DeVonta Smith return? Latest injury updates on Eagles WR
The Eagles are not at full strength, and wide receiver DeVonta Smith is among their injured stars. Here's the latest injury update on the receiver.
Mitch McConnell 'SNL' Sketch May Amplify Health Questions, But It Won't Decide Midterms: Expert
Mikey Day portrayed Mitch McConnell in a politically charged ‘SNL' campaign sketch.
U.S. Department of Health and Human Services (HHS) Recommends Science-Based Thresholds to Target Dangerous Enhanced Kratom Products
Kratom products credit: CDPH DEA takes action based on updated recommendation from HHS October 11, 2026 - WASHINGTON - On Friday, the U.S. Department of Health and Human Services relesed the following: The U.S. Department of Health and Human Services (HHS) provided a new recommendation to the Drug Enforcement Administration (DEA) that establishes science-based thresholds for 7-hydroxymitragynine (7-OH) and mitragynine pseudoindoxyl (MGPI), potent opioid compounds associated with products marketed as kratom. The Department of Justice today announced that DEA issued new Notices of Intent reflecting HHS’ updated scientific analysis and recommendations, including a new Notice of Intent for 7-OH and MGPI incorporating HHS’ recommended concentration and ratio thresholds. Following a review of available scientific data and comments, HHS Assistant Secretary for Health Admiral Brian Christine, M.D., recommended that DEA use concentration or ratio-based thresholds to determine which products containing 7-OH and MGPI are subject to Schedule I control for purposes of temporary scheduling of these substances under the Controlled Substances Act. The recommendation is designed to target concentrated or chemically altered products while distinguishing them from natural botanical kratom products, which may contain trace amounts of 7-OH and MGPI. “We are drawing a clear line between natural kratom and dangerous, enhanced opioid products,” said HHS Secretary Robert F. Kennedy, Jr. “We listened to the public, followed the science, and developed a clear recommended threshold for temporary scheduling that targets concentrated 7-OH and MGPI without sweeping natural botanical kratom into Schedule I. The Trump Administration will continue taking decisive action against dangerous products that fuel addiction while making sure our policies are grounded in rigorous science.” Under the recommendation, 7-OH and MGPI would be controlled in Schedule I for purposes of temporary scheduling when either substance alone, or their combined amount when both are present: Exceeds 1 milligram per gram in solid powders, encapsulated material, or other solid forms, or exceeds 1 milligram per milliliter in liquid preparations; or When the mass of mitragynine present divided by the mass of 7-OH, or MGPI, or the combined amount of 7-OH and MGPI if both present, is less than 100. The ratio-based approach reflects the alkaloid composition of natural kratom products and provides a way to identify products intentionally enhanced or concentrated with 7-OH or MGPI. Available scientific data indicate that 7-OH occurs naturally in botanical kratom at relatively low or trace levels, while some evidence reviewed by FDA suggests MGPI may also occur at trace levels in some natural or kratom-derived products. FDA's scientific review found that 7-OH is substantially more potent than morphine in preclinical studies, with available data indicating approximately two to nine times greater potency depending on the study. FDA also identified evidence supporting a meaningful risk of opioid-like physical dependence and withdrawal from MGPI. “Our recommendation gives DEA a scientifically supportable framework to distinguish natural botanical kratom from products that have been concentrated or manipulated to deliver dangerous levels of potent opioid compounds,” said Assistant Secretary for Health Admiral Brian Christine, M.D. “This approach allows us to focus on the products that pose the greatest threat to public health.” In July 2025, following an FDA scientific and medical evaluation, HHS recommended that 7-OH above a specified threshold be placed in Schedule I of the Controlled Substances Act. In July 2026, DEA announced its intent to temporarily schedule 7-OH above a specified threshold, and HHS simultaneously sought public comment on the proposed threshold. DEA subsequently temporarily placed MGPI and two synthetic 7-OH derivatives, MGM-15 and MGM-16, in Schedule I. Since then, questions have emerged about how scheduling could affect natural botanical kratom products potentially containing trace amounts of MGPI. The new HHS recommendation responds to those concerns by providing DEA with a more precise threshold based on both the concentration of 7-OH and MGPI and their relationship to mitragynine, the predominant alkaloid in kratom. HHS and FDA will continue working with DEA to protect Americans from dangerous concentrated and synthetic opioid products while ensuring federal policy is grounded in the best available science. Source: HHS
These Midterm Races Will Decide Data Centers’ Political Fate
From the Senate to governors’ mansions, candidates are trying to outcompete each other to be the most anti–data center in races across the US.
Jerome ‘Big Duck’ Smith had a vision for New Orleans' youth. This group wants to bring it back.
Robert Stanley’s friends all tell him: He's got big shoes to fill.
China’s rich coastal cities to see sea-level rise 20% higher than global average
Even if global warming is limited to 1.5 degrees Celsius, scientists warn China’s densely populated coastline faces flooding this century.
Memorial Health System team members take part in AI Summit
Memorial Health System is sharing team members joined professionals from across the Coast for the inaugural Gulf Coast AI Summit. The summit focused on practical learning, collaboration, and the evolving role of artificial intelligence in the workplace and community. Memorial shared they served as a sponsor, team members also contributing as speakers and facilitators. Categories: Local News Tags: AI Summit,...
How rural Utah became the front line of America’s AI data center backlash
Officials who approved permits are losing seats. Hundreds of projects are stalled. Researchers say water and transparency are the breaking point
Florida HC Jon Sumrall Admits Gators Have Serious Problem Brewing
After a humiliating blowout at The Swamp, Jon Sumrall faces a crisis as recurring defensive lapses and stagnant quarterback play threaten to derail the Gators' once-promising season.
Exploring Barriers to Accessing Mental Health Services for Adolescents With Depression in Pokhara Metropolitan City, Nepal: Perspectives of Mental Healthcare Providers
Background In Nepal, depression is one of the most common mental health conditions among adolescents, but mental health services for this population remain limited. Previous studies have iden...
3 bold predictions for Seahawks’ Week 5 matchup vs. 49ers
Jaxon Smith-Njigba headlines the many variables that may dictate the course of the game on Sunday.
ALDS Game 5, White Sox vs Guardians Chat and Discussion
Yay, more playoff baseball. Here is your Battery Power ALDS Game 5 Chat and Discussion. However, you’re not limited to this. It’s also for whatever. There are some football games going on as well. I’m losing weight to the tune of 10 pounds in 4 weeks. My kid just discovered Teenage Mutant Ninja Turtles. It’s […]
Ohio State legend Katie Smith to headline SSI Women in Sports Business event, awards
Katie Smith, an Ohio State legend, Olympic gold medalist and Basketball Hall of Famer, will headline an afternoon at The Ohio State University focused on women
Seahawks' Jaxon Smith-Njigba falls in latest CBS Sports MVP rankings
Seahawks star Jaxon Smith-Njigba had a quieter performance in Week 4 that saw him slide in CBS Sports’ latest ranking of the NFL’s top MVP candidates.
How Spurs can make changes while preserving 'delicate ecosystem'
Mitch Johnson must balance the Spurs' starting lineup, player roles and team chemistry to preserve last season's NBA Finals magic.
DJ Moore officially questionable for Week 5
Bills WR DJ Moore questionable after a limited practice on Saturday
Stephen A. Smith calls out NFL star for disrespectful behavior
Eugene Powers/Shutterstock.com Stephen A. Smith criticizes Bills safety Stephen Anthony Smith, an ESPN sports commentator, criticized Buffalo Bills safety C.J. Gardner-Johnson following the team’s October 4, 2026, defeat against the New England Patriots. His criticism concerned comments about receiver Efton Chism III. During ESPN’s First Take on October 5, Smith described Gardner-Johnson’s remarks as classless…
SF mayor admits city ‘lost its way’ by embracing ultra-left ideology
South Texas Health System (@stxhealthsystem)
3 likes, 1 comments - stxhealthsystem on October 10, 2026: "Serving Health, Healing & Hospitality: Proper nutrition plays an important role in the healing process, helping patients recover, regain strength and achieve better outcomes. Across South Texas Health System's acute care facilities and behavioral hospital, our Nutrition & Dietary Services teams work diligently each day to provide nutritious meals and exceptional service to patients, visitors and staff. During National Healthcare Foodservice Workers Week, STHS proudly recognizes the dedicated Nutrition & Dietary Services teams at STHS McAllen, STHS Edinburg, STHS Children's, STHS Heart and STHS Behavioral for their hard work, professionalism and commitment to excellence. From developing specialized meal plans that support patient recovery to serving every meal with care and compassion, these team members play an essential role in creating a positive healthcare experience. Their dedication to both nutrition and hospitality is felt throughout our hospitals and contributes to the quality, compassionate care our patients receive every day. Thank you for the care, kindness and pride you bring to your work. Your commitment helps nourish our patients, support our caregivers and strengthen the communities we serve.".
Neuralign and Global Ambassador Mandi Gosling Bring Neurological Readiness™ to Science Summit Alongside UNGA
Canadian women-founded Neuralign highlights how Neurological Readiness™ builds foundations for reading, learning and lifelong confidence.
Nashville-inspired tavern, entertainment venue coming Westlake Towne Center
A taste of Nashville is coming to Westlake Towne Center.
The Picklr files for bankruptcy, plans reorganization
Pickleball facility franchisor The Picklr has filed for Chapter 11 bankruptcy, with committed financing from a group led by former MLS team exec Tom Neale.
Weekend Reading on Women's Representation: Arizona Congress Candidate Speaks Out About Her Rape, 'It’s OK to Talk About It’: Will Alexandria Ocasio-Cortez Run for President?
Weekend Reading on Women’s Representation is a compilation of stories about women’s representation in politics, on boards, in sports and entertainment, in judicial offices and in the private sector in the U.S. and around the world—with a little gardening and goodwill mixed in for refreshment! —Friday, Oct. 9, marked 115 years since the men of California went to the polls to decide whether the women they lived alongside would be permitted to join them there. —Bernadette Greene-Placentia, the Democratic nominee in Arizona’s 8th Congressional District with a real chance to upset her opponent, was reportedly raped while fixing one of her yard signs. "She chose to share her story because she knows many survivors struggle in silence, and she hopes that by speaking about her experience, others will know they are not alone," said a campaign spokesperson. —Pew Charitable Trust reports that 37 percent of Americans now believe a woman will not be elected president in their lifetime. I urge women like AOC to seriously consider a presidential bid in 2028. —The poet, essayist and translator Anne Carson was awarded the Nobel Prize in literature for her genre-defying work. Since 1901, the Nobel Prize in literature has been awarded 122 times to 104 men and just 18 women. ... and more.
Jason Kelce Owes Jaguars Fans An Apology Before London Kickoff
Jason Kelce admits he keeps calling the Eagles 'we' on TV. The former center promises to fix his bias before facing Jacksonville in London.
Stomach-turning sexually transmitted infection is on the rise — and standard medicines are failing
Shigella bacteria are becoming harder to treat as drug-resistant strains rise, and doctors warn Americans should be concerned but not panicked.
Tom Izzo Loses Top-40 Recruit to SEC Powerhouse
Michigan State basketball misses out on four-star center Kamsi Awaka, who committed to Florida. Here's what it means for Tom Izzo's 2027 class.
WBN, Xbox and the CXO Summit: This Week's Top Five Stories
This week's top stories include, WBN on Europe prioritising risk strategy, Asha Sharma's plans for Xbox and discussions around AI at the CXO Summit
Reports: Ronaldo provisionally suspended by Portuguese FA
Cristiano Ronaldo has been provisionally suspended by the Portuguese Football Federation after walking out of the national team camp, Portuguese media reported on Saturday. There is at yet no decision from the federation's disciplinary committee on the extent of his long-term punishment.
CHOICE Arrangements: A Path to Health Coverage for Small Business Employees - Small Business & Entrepreneurship Council
An emerging alternative is gaining momentum – and the history of HSAs shows why policymakers should help it grow. By Karen Kerrigan – For most small business owners, the health insurance story is painfully the same: premiums keep climbing, choices can be limited, and providing quality coverage for employees becomes more difficult every year. According […]
CHOICE Arrangements: A Path to Health Coverage for Small Business Employees - Small Business & Entrepreneurship Council
An emerging alternative is gaining momentum – and the history of HSAs shows why policymakers should help it grow. By Karen Kerrigan – For most small business owners, the health insurance story is painfully the same: premiums keep climbing, choices can be limited, and providing quality coverage for employees becomes more difficult every year. According […]
Iceland will tunnel into a volcano to tap into virtually unlimited geothermal power
Iceland's Krafla Magma Testbed project aims to transform renewable energy by tapping into a volcano's magma chamber.
What Shapes Independent Political Identity?
The increase of independent political identities has significant implications for the basic functioning of American democracy.
Turkey’s Deepening Somalia Partnership Has Political Limits
Somalia May Rely on Turkish Security Assistance but It Will Not Rubberstamp Turkish Foreign Policy
The director of Fjord takes the ‘risky position’ of moderator
With his new film about a Romanian family’s life in Norway, Cristian Mungiu wants you to consider the limits of your tolerance
Amazon Small Business Event: Empowering the Next Generation and Scaling Service-Based Entrepreneurs
Join Hera Hub and Amazon for a hands-on workshop designed to help aspiring entrepreneurs and established service-based business owners bring new products to life. Amazon experts and small business owners will provide practical guidance, useful tools, and actionable next steps to launch a product and build a business with Amazon. This event is free but space is limited to 60 participants and will fill up. The event includes a light breakfast and lunch. Participants will choose from two specialized tracks based on their goals and stage of business. TRACK 1: NEXT GENERATION From Product Idea to Online Store Designed for aspiring young entrepreneurs, from junior high students through college and beyond, who have a product idea or want to explore the world of e-commerce. Amazon small business owners and Amazon experts will review topics such as: • How to develop and refine a product idea • How to set up and sell products on Amazon • What to consider when pricing, marketing, and fulfilling orders • Practical next steps for moving from idea to launch Whether participants already have a product in mind or are simply curious about entrepreneurship, this track will help them see what is possible and give them a roadmap to get started. TRACK 2: SERVICE EXPANSION Turn Your Expertise Into a Product Designed for consultants, coaches, speakers, creatives, and other service-based entrepreneurs who want to expand beyond trading time for money. Participants will explore how to transform their knowledge and expertise into tangible products such as: • Books and workbooks • Journals and planners • Card decks • Educational tools and resources Amazon small business owners will share how they identified viable product opportunities and created a product that can generate revenue beyond their one-on-one services. An Amazon expert will also review self-publishing and other ways to build a business with Amazon. By the end of the workshop, participants will leave with greater clarity, practical guidance, and a tangible next step toward launching or expanding their product-based business. The event includes a light breakfast and lunch. This event is free but space is limited to 60 participants and will fill up.
Does written language speed up or slow down cultural change?
The written word has been revolutionary in preserving ideas from the past, and transmitting new ones in the present. But does it favor tradition or change?
Terms limits could help to stem the divisiveness in American politics [letter]
Tom Tillett’s Oct. 3 LNP | LancasterOnline column on town hall meetings was right to the point (“Town halls have become a casualty of the Trump era’s divisive politics”).
Scientists planted 40,000 native seedlings in Yosemite's damaged Tuolumne Meadows; three years later, soil organic matter was improving, but the meadow was still losing more carbon than it gained
Scientists who planted 40,000 native sedge seedling to restore the damaged Tuolumne Meadows in California's Yosemite National Park, have found early signs of improvement after. The results, however, also show that restoring the meadow's soil and its ability to store carbon could take several decades.
Eagles Face Massive Injury Crisis Heading Into London
The Eagles are losing stars like Saquon Barkley and DeVonta Smith. Read why the depth of the roster will be tested against the Jaguars in London.
Latino nonprofits start their own shops to make helping small businesses their business
Despite both a rise in costs and fears around immigration crackdowns, some Latinos are committing to championing other Latino entrepreneurs by offering access to a storefront.
Latino nonprofits start their own shops to make helping small businesses their business
SAN FRANCISCO (AP) — From the pink neon sign on the sunshine yellow wall to the multicolored Mexican paper garlands, Mission Lotería's storefront emits cultural pride everywhere you look.
Mission Lotería bets on brick-and-mortar as Latino makers face high costs
Despite both a rise in costs and fears around immigration crackdowns, some Latinos are committing to championing other Latino entrepreneurs by offering access to a storefront.
Latino nonprofits start their own shops to make helping small businesses their business
SAN FRANCISCO (AP) — From the pink neon sign on the sunshine yellow wall to the multicolored Mexican paper garlands, Mission Lotería's storefront emits cultural pride everywhere you look. After seven ...
In Blair, Dr. Oz talks rural health funding in Nebraska
Dr. Mehmet Oz met with U.S. Rep. Adrian Smith at Memorial Community Hospital in Blair to discuss Nebraska’s $218 million allocation through the Rural Health Transformation Program.
Child Psychiatrist: Screen Time Isn't Main Threat to Kids
Columbia's Jonathan Slater urges investment in children's mental health care, not screen limits
Anthropic's Claude AI fabricates eyewitness account, submits false murder tip to police website
Anthropic's Claude AI submitted a false tip about an unsolved murder on a Philadelphia police website during automated testing of the Haiku 4.5 model.
Unpermitted tamales, missing sanitizer among Jefferson County health violations
Three Jefferson County food establishments, Sunshine Foodmart #8 in Mulga, Johnny Brusco's NY Style Pizza in Hoover, and Bessemer Academy in Bessemer, scored below 85 in recent health inspections.
EAST TEXAS POLITICS: Smith County Clerk Karen Phillips, write-in candidate Terry Morrow discuss race
Smith County Clerk Karen Phillips (R) and write-in candidate Terry Morrow join Blake Holland on this week’s edition of East Texas Politics.
EAST TEXAS POLITICS: Smith County Clerk Karen Phillips, write-in candidate Terry Morrow discuss race
Smith County Clerk Karen Phillips (R) and write-in candidate Terry Morrow join Blake Holland on this week’s edition of East Texas Politics on East Texas Now to discuss the race for Smith County Clerk.
Vegas-level entertainment brings limitless excitement to Central California
Your next night out starts at Tachi Palace Casino Resort!
Player Availability Report: #SKCvPOR
Player Availability Report is SportingKC.com’s look at the latest status updates around the team ahead of upcoming matches and is presented by Saint Luke’s. All details listed are from the league’s official Player Status Report that is submitted the day prior to the match. Sporting Kansas City returns home this
DeVonta Smith ruled out for Week 5
Eagles WR DeVonta Smith to miss second straight game due to injury
Big Ten commissioner Tony Petitti shuts down expansion rumors
The conference could add two more members under the pending Protect College Sports Act’s 20-school limit.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka was “Iron Mike” as a player who revolutionized the tight end position and later became the easily recognizable and often imitated fiery, mustached and sweater vest-wearing “Da Coach” of the Chicago Bears during a Super Bowl-winning tenure.Ditka died Friday at 86, his family announced in a statement.
Haute Living Joins Miami Business Owner Strategy Summit
Haute Living joins Miami’s Business Owner Strategy Summit on November 12 for discussions on M&A, wealth planning, wellness and lifestyle.
Zay Flowers listed as questionable
Ravens RB Zay Flowers questionable for Week 5 after three limited practices
Trump establishes committee to investigate Federal Reserve's Lisa Cook in latest effort to fire her
The inquiry will include a hearing at the White House Nov. 5, President Donald Trump said in a written memo, that Cook “shall” attend to answer questions from the committee.
Assistant Professor of Climate Data Science | The Journal of Blacks in Higher Education
Boston University invites applications for a faculty position at the rank of Assistant Professor in the Department of Earth Environment. This tenure-track position in Climate Data Science , beginning on July 1, 2027, is part of the ongoing cluster hire in Environmental Data Science and complements faculty searches within the Faculty of Computing and Data Science.rnrnWe particularly welcome candidates whose research focuses on the physical basis of climate, climate variability, and climate change, and who employ data science methodologies to deepen our understanding of how the climate system is changing and how these changes affect the global environment. Areas of interest include—but are not limited to—the changing frequency and intensity of extreme weather events; interactions between the atmosphere and terrestrial, oceanic, biospheric, and cryospheric systems; and improved understanding of Earth system predictability at seasonal, decadal, and longer time scales. We envision this position playing a central role in connecting and enhancing existing departmental strengths in climate-related research and teaching, including terrestrial and marine biogeosciences, land surface and coastal processes, paleoclimatology, energy and economic policy, and environmental sustainability. This faculty member will also contribute to university-wide interdisciplinary initiatives — including the Urban Biogeoscience and Environmental Health (URBAN) program, the Institute for Global Sustainability, and the Center for Climate and Health at the School of Public Health — and is expected to develop collaborative ties with the Faculty of Computing and Data Sciences, where shared interests in machine learning, large-scale data analytics, and Earth system modeling provide natural ground for joint advising, co-teaching, and grant development. This hire reflects our commitment to advancing interdisciplinary scholarship at the intersection of climate and data science. This position contributes to the University convergence themes of Global Sustainability as well as Artificial Intelligence, Data Science, Computing that are core pillars of BU's cross-disciplinary research priorities.rnrn Position Qualifications:rn Candidates should have a PhD or equivalent degree, demonstrated ability to obtain external funding to support their program of research and scholarship, and a commitment to excellence and innovation in teaching, education, and mentorship of students. The successful applicant will be expected to supervise graduate research in Ph.D. programs, teach at all levels in the Earth Environment curriculum, and maintain an externally funded research program. We seek applicants whose research complement strengths in the Department and around the University. For more information about the Department, see
Wavy-shaped homes could limit damage from hurricane winds
Embrace the ocean’s own wavy aesthetic.
NYC Health + Hospitals/Elmhurst Again Recognized as Center of Excellence by Go2 for Lung Cancer
NYC Health + Hospitals/Elmhurst has been re-designated a Center of Excellence by GO2 for Lung Cancer, recognizing the hospital’s commitment to expanding
Rico Dowdle listed as questionable for Week 5
Steelers RB Rico Dowdle questionable after three straight limited practices
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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