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Medicines watchdog to investigate UK peptide clinics over health claims
Exclusive: Guardian investigation finds several clinics making potentially unlawful claims about benefits of unregulated therapies
Democrats rebounding without learning necessary lessons
“When we fight, we win!” That, reportedly, was the chant heard over and over again at the Colorado Democratic Assembly a week ago. It suggests that pugilism has been the piece missing from the Democratic toolkit. Perhaps it was just me, but I seem to recall Democrats exhibiting plenty of fight back in 2024. The […]
Oregon gave millions in erroneous benefits for state health plan, audit says
By Shaanth Nanguneri, Oregon Capital Chronicle SALEM, Ore. -- A free Oregon health care program for adults who make too much money to qualify for Medicaid could have improperly given out $15 million in payments related to benefits for recipients, according to a recent audit of state-managed federal programs. The “questioned” funds surfaced in an 124-page
New Business: Slightly Crooked Pies opens on Manchester’s Elm Street, The Mallard lands in Londonderry
Entering Slightly Crooked Pies on Elm Street in Manchester, customers are taken back in time. The homey wallpaper features cherries in the design to fit the theme, and the space
Big Banks Seeking a Piece of SpaceX’s I.P.O. Must Subscribe to Elon Musk’s Grok
Mr. Musk is requiring Wall Street firms to purchase subscriptions to his A.I. chatbot if they want to advise on one of the largest initial public offerings in history.
Piere’s Entertainment Center rebrands
The signage outside the St. Joe Road venue was switched recently to reflect the rebrand.
2026 Best & Brightest Business Major: Stephanie Ramos, University of Iowa (Tippie)
Stephanie Ramos, a 2026 graduate of the University of Iowa, has been named a Poets&Quants Best & Brightest Business Major of 2026
Illinois Agronomist Drew Beckman Talks Science, Service, and Supporting Growers
Drew Beckman stays busy as an agronomist in the Corn Belt, but that’s only one piece of the picture. When he’s not working with growers in northwestern Illinois, he’s supporting his family and community in other ways — all with a good sense of humor.
Sports Daily: Bill Self back for another season
KU’s biggest piece enters the transfer portal. What does it mean for the Jayhawks?
Sports Daily: Big piece for KU enters transfer portal; Royals fall short of sweep
KU’s biggest piece enters the transfer portal. What does it mean for the Jayhawks?
'Like two heavyweights throwing haymakers at each other'
Thirty years on from Liverpool beating Newcastle 4-3 in one of the Premier League's greatest ever matches, former Reds player Jason McAteer, former Magpies defender Steve Howey, the Anfield Wrap's Ian Ryan and the Athletic's George Caulkin join Alistair Bruce-Ball on BBC Radio 5 Live's Football Daily to reflect on a true classic. "A game like that kind of takes a life of its own", recalled McAteer.
A gene mutation may trap the brain in the wrong reality in schizophrenia patients
A newly identified gene mutation may help explain why schizophrenia patients struggle to update their understanding of reality. The mutation disrupts a brain circuit involved in flexible decision-making, causing mice to stick with outdated choices even when conditions change. Researchers pinpointed the issue to a key thalamus–prefrontal cortex pathway. By reactivating this circuit, they were able to restore normal behavior—raising hope for future therapies.
Thieves take more than $100K worth of equipment at bizarre business break-in, HPD says
Houston police say they are searching for suspects after a group of thieves broke into a construction services company overnight and made off with multiple pieces of heavy equipment.
Massachusetts heart transplant recipient's foundation offers underserved communities improved access to health care
Bouba Dieme's Heart of a Giant Foundation serves 19 Greater Boston communities with plans to grow in 2026.
Milton heart transplant recipient’s foundation helps improve health care access
Pepperdine Graziadio Business School Announces Physician and Innovator Martha Molina Bernadett (MBA '01, PKE 105) as Distinguished Alumnus Award Recipient
Recognized for her outstanding personal and professional achievements as a healthcare professional, Bernadett currently serves as a University Board member and has been previously recognized with the Waves of Service George Award and as an Outstanding Alumni in Healthcare.
Iterative Health, US Heart & Vascular Partner to Advance Community-Based Cardiovascular Research
April 2, 2026 — Iterative Health and US Heart & Vascular (USHV) have announced a strategic partnership to advance research through community-based innovation in cardiovascular care. "Clinical research is one of the most powerful ways we expand access, improve patient outcomes, and shape the future of cardiovascular care," said Robbie Allen, chief executive officer of US Heart & Vascular. "By partnering with Iterative Health, we are strengthening our ability to bring innovative therapies directly into the communities we serve. This collaboration ensures our physicians and patients have access to leading-edge trials while allowing US Heart & Vascular to remain focused on delivering exceptional, physician-led care." Under the agreement, USHV research sites will join Iterative Health’s global site network, which now spans over 100 sites across three continents. The companies share a commitment to advancing clinical research as a driver of care innovation, and this collaboration represents a major milestone for both organizations, strengthening USHV's leadership in community-based cardiovascular research and expanding Iterative Health's multispecialty focus beyond GI, hepatology, and obesity into cardiology. USHV clinical research sites will gain access to Iterative Health's centralized operational backbone, providing end-to-end support across clinical research operations, services, business development, technology innovation, and corporate functions. The strategic partnership reduces operational complexity and unlocks growth potential for USHV research sites while enabling all USHV physicians to expand access to cutting-edge therapies to the thousands of patients they serve annually. "Innovation in cardiovascular medicine shouldn't be limited to a few academic centers," said Thomas Waggoner, DO, MD, RPVI, FACC, FSCAI, FSVM, RPVI, Structural Cardiologist and Medical Director for Clinical Research at Pima Heart & Vascular, and USHV Physician Champion for Clinical Research. "By expanding community-based research across USHV, we're ensuring more patients have access to clinical trials and breakthrough therapies close to home, where trusted relationships with their physicians already exist." This alliance reinforces Iterative Health's standing as the definitive research partner across specialized therapeutic areas, now spanning GI, hepatology, obesity, and cardiovascular care. Trusted by many of the nation's leading provider organizations and biopharma sponsors, Iterative Health's global site network delivers industry-leading trial performance, accelerating life-changing therapies to market at scale. "Entering cardiology through our strategic partnership with US Heart & Vascular is a defining moment for Iterative Health and reflects the strength of our site-serving model," said Jonathan Ng, founder and CEO of Iterative Health. "Together, we are ensuring that thousands of patients have access to the newest available therapies, and that sponsors have a credible, high-performing partner to accelerate cardiovascular trial success." For more information, visit www.iterative.health and https://usheartandvascular.com/.
Knitting Factory Entertainment and The Finn Group Partner To Operate Baltimore’s Pier Six Pavilion
Knitting Factory Entertainment (KFE) and local promoter/event marketer The Finn Group announced a new partnership managing operations and talent buying
Overnight fire destroys business district in Butler, New Jersey
Families and businesses are picking up the pieces in Butler on Thursday after flames ripped through the business district along Main Street.
St. Cloud Times announces 5 Under 40 Awards recipients
This year's winners impact areas from local businesses to nonprofits to government and will be honored on April 28.
Sport Excellence Award Recipients Announced for Winter
NORTH ATTLEBORO, Mass. – The Northeast 10 Conference recognized seven student-athletes from the winter season as Sport Excellence Award winners on Thursday afternoon, honoring their outstanding athletic and academic achievements.
Molly Kennedy Receives NE10 Women's Swimming and Diving Sports Excellence Award
Molly Kennedy was named the Women's Swimming and Diving Sport Excellence Award recipient as announced by the NE10 on Thursday April 3. This will be Kennedy's second time being selected for the award.
Everyone wants to own a piece of the Bay Area’s new women’s sports franchise
From Warriors head coach Steve Kerr to former athletes including Abby Wambach and Natalie Coughlin, LOVB San Francisco has more than 50 owners.
Sharing her passion for science
By Danielle Rush Communications Specialist, Indiana University Kokomo Hisako Masuda, Indiana University Kokomo professor of biochemistry, was honored by the Indiana Academy of Science (IAS) as its 2026 Distinguished Scholar. The award is given to an individual who is recognized by the IAS as having an exceptional record of scholarship. Recipients are selected from nominations submitted to its awards committee. “I was surprised,” said Masuda, who joined IU Kokomo’s faculty in 2013. “I feel there are many good scientists in the Academy, so I wasn’t expecting it at all.” Patrick Motl, dean of the School of Sciences, said the Academy recognizes up to one member per year, and that Masuda is the second or third IU Kokomo faculty member to receive the commendation. “Clearly this speaks to the strength of Dr. Masuda’s accomplishments in research and scholarship and that her work stands out amongst her peers in Indiana,” said Motl, who received the award in 2019. “Many of the institutions that participate in the IAS are undergraduate institutions or primarily undergraduate institutions, but even having that caveat, Dr. Masuda has built and maintains a very active research program in her lab, working exclusively with undergraduates. She is passionate about science and can share that passion with her students. To carry on a quality research program with so many students involved in so many projects is truly remarkable and I am glad that the IAS acknowledged that for Dr. Masuda.” The IAS specifically commended her for involving more than 50 undergraduates in her research in bacterial metabolism, genomics, and their phenotypic plasticity at IU Kokomo, and publishing 23 articles with many student co-authors. Masuda’s current work primarily focuses on biodegradation and chemical repurposing of nylon. Using soil bacteria, her lab studies bacterial biodegradation of nylon and other environmental pollutants. She applies principles of green chemistry while developing a method to convert nylon waste into other nontoxic polymers. In collaborative work with health scientists, her lab investigates gut microbiomes of Indiana native birds as well as human subjects in a clinical study. She became interested in converting plastic waste while earning her Ph.D. at Rutgers University, working on methods to remove environmental waste not using chemicals or other intrusive methods. She learned about Nylon 11, which is used in pipes for transferring oil, interior components for cars, catheters, and in other industrial hard plastics. Nylon 11 is nontoxic, she added, so it is safe to include students in the research. “Those are considered to be nonbiodegradable, and have to go to a landfill,” she said. “I thought if we could come up with a way to biodegrade it, that would make some kind of impact.” Eventually, she wants to develop a product that would convert nylon waste to something useful, and to reduce waste and microplastics in the environment. “That would be my goal at some point, that we can make that change, and also make people more aware of their use of plastics,” she said. “I hope students stop to think about what we can do as scientists to address issues currently impacting us.” She appreciates the IAS for its support of scientific research at Indiana institutions, and IU Kokomo and the School of Sciences for providing funding for students to attend the Academy’s annual meeting. She added that IU Kokomo has also supported her research with funding from the School of Sciences and Academic Affairs. “Without that, I couldn’t do my research,” she said. Masuda has also earned a Senior Research Grant from the IAS, IU Kokomo’s Distinguished Research Award, and the IU Kokomo Junior Faculty Annual Research Award. She is a Fellow of the Indiana Academy of Science. Education is KEY at Indiana University Kokomo.
Scientists cured type 1 diabetes in mice by creating a blended immune system
By creating a hybrid immune system between the recipient and the donor, researchers were able to transplant insulin-producing cells that were not rejected.
New SNAP Purchase Restrictions Take Effect Today | Texas Health and Human Services
HHSC reminds SNAP recipients and vendors that candy or sweetened drinks can no longer be purchased with Lone Star Cards in Texas.
Reflections on science and my role in it, ten years since my Ph.D. defense
I defended my Ph.D. on April 1, 2016. Ten years later, I’m not where I thought I’d be, but I couldn’t be happier with how things turned out. My original goals If you had asked me …
The Child Care Business Model, Explained
Child care is essential for families, businesses, and communities. Federal, state, and local governments, businesses, philanthropies, and individual families invest billions of dollars annually in formal and informal child care, yet these investments fall short of ensuring affordable, quality child care for all working families. Unlike many other sectors, child care providers operate within a … Continued
Cardinal Health expands Actinium-225 production capacity to support growing demand for novel cancer therapies
/PRNewswire/ -- Cardinal Health (NYSE:CAH) today announced a significant expansion of its Actinium-225 (Ac-225) production capabilities at the company's Center...
Apple's 50-year transformation into a cultural and technology powerhouse
A scrawny hippie and a nerdy engineer who became prank-playing friends vowed to change the world when they founded a Silicon Valley startup on April Fools’ Day 50 years ago and then — no joke — pulled it off.
Introducing a new citizen science nature app that's geared towards the scientific community
Identifying weeds, checking out the pollen map, or discovering new plant life-forms are among the promising wealth of data available to users of PlantNet—a "Shazam!" for plants. Pierre Bonnet and computer ...
Legislators plan to learn about Native American health care, emergency services, disability care
South Dakota lawmakers plan to learn more about emergency medical services, Native American health care, and services for disabled people ahead of the next legislative session.
Spire completes acquisition of Tennessee Piedmont Natural Gas business from Duke Energy
/PRNewswire/ -- Spire Inc. (NYSE: SR) today announced it has completed its acquisition of the Piedmont Natural Gas business in Tennessee from Duke Energy...
'Pieced Together': Art show features traditional, unique quilt designs
A new exhibit called “Pieced Together” at Skull City Studio showcases 28 quilts by 14 artists, blending traditional American quilting with diverse and lesser-known styles to highlight the craft’s creativity
Sports Daily: Shockers retain key pieces; Royals win home opener
The Shockers retain some key pieces. Head Coach Paul Mills stops by to discuss and look ahead to the off-season.
I pivoted from software engineering to welding after layoff; happier
A former software engineer in Oklahoma transitioned to welding after a tech industry layoff, finding stability and job satisfaction in her new career.
Can Iran war politics move voters in Georgia’s Trumpiest district?
The runoff to replace Marjorie Taylor Greene features two military veterans with sharp differences on the joint U.S.-Israeli military strikes in Iran.
‘Change the terrain’ for deliberative democracy
Vince Bzdek’s Gazette piece on James Fishkin’s experiments in deliberative democracy is an interesting read, though the very factors that produced its results — balanced information, expert moderation, and structured discussion — are what everyday politics lacks, and precisely what make these experiments so difficult to scale (“Can deliberation save democracy?” March 8). The processes […]
The Los Angeles fashion trend of the year is politics
LA Fashion Week is marked with multiethnic designers and pieces of cultural heritage.
Germany Eyes €60 Billion in Potential Healthcare Cost Cuts
Germany can impose more than €60 billion ($68.8 billion) in cost cuts in its healthcare system by 2030 with measures such as restricting doctors’ pay, reining in drug costs and shifting the financing for welfare recipients.
Helen H. Hobbs, M.D., honored for innovation in cardiovascular science
Helen H. Hobbs, M.D., Professor in the Eugene McDermott Center for Human Growth and Development and of Internal Medicine and Molecular Genetics at UT Southwestern Medical Center, has been named the recipient of the 2026 Valentin Fuster Award for Innovation in Science by the American College of Cardiology (ACC).
'Foden needed a big performance... it did not happen'
Phil Foden's World Cup audition ended painfully with the consoling arm of England head coach Thomas Tuchel around his shoulder. The 25-year-old's face was a picture of hurt, primarily from a dreadful challenge by Uruguay defender Ronald Araujo that left him clutching his ankle, but also after a display that left his chances of making the cut for this summer's showpiece in the balance. The Manchester City forward was given the opportunity to strike first in the fight for a fiercely competitive number 10 position as he started ahead of Chelsea's Cole Palmer.
‘The Count of Monte Cristo’: Will Jeremy Irons Be Back as Abbé Faria?
The Oscar winner made his debut in Episode 2 of the 'Masterpiece' adaptation of the literary classic.
Are Arsenal facing an injury crisis? International break withdrawals reaches 10 ahead of home stretch
The Gunners are favorites to take home silverware this season, but could the long list of injuries derail their Champions League and Premier League hopes?
When did plate tectonics begin? Scientists find new clues
The puzzle pieces of Earth's rocky crust are slowly and steadily moving — a process known as plate tectonics.
Psychedelic therapies are becoming mainstream. Deutsche Bank thinks this drug developer could triple
This biopharma play with two key drugs for treatment-resistant depression could see its stock rise by more than 230%, according to a Deutsche Bank analyst.
Max Verstappen's sarcastic wave to Pierre Gasly highlights 2026 frustrations
Max Verstappen’s frustration with Formula 1’s 2026 regulations was on full display at Suzuka
UFC Seattle bonuses: Top of the card banked bonus checks
Following Saturday's UFC Seattle event at Climate Pledge Arena, the fight promotion announced the recipients of the performance-based bonuses. The 13-bout fight card featured 9 finishes, including finishes in every main card match. Two "Performance of the Night" bonuses were awarded and "Fight of ...
Skeleton of massive blue whale expected to make final migration to Hatfield Marine Science Center in May
If all goes as planned, the skeleton — after help from scientists and specialists from around the world — will be fully reassembled in May outside the Hatfield Marine Science Center in Newport, completing a journey from surf to scientific centerpiece.
Crossing the line: Emotional abuse in college sports
Researchers have found that athletes experience emotional abuse more than any other form of harm. Some athletes maintain that this kind of abuse by coaches can cause lasting, even irreparable damage.
Crossing the line: Emotional abuse in college sports
Researchers have found that athletes experience emotional abuse more than any other form of harm. Some athletes maintain that this kind of abuse by coaches can cause lasting, even irreparable damage.
Scientists discover a hidden system that turns brown fat into a calorie burner
Scientists have identified a key biological system that helps brown fat burn energy by building the networks it needs to function. A protein called SLIT3 splits into two parts, with each piece guiding the growth of blood vessels and nerves inside brown fat. These structures allow the tissue to pull in nutrients and rapidly convert them into heat instead of storing them as fat.
Putting the pieces of health care together
ASU Health has embarked on its mission to transform health care and create a new kind of health professional.
House GOP erupts over Senate’s overnight move to fund pieces of DHS
Speaker Mike Johnson does not currently have the House votes to approve the Senate’s early morning funding measure to fund large swaths of the Department of Homeland Security.
Vanderbilt Lung Transplant Program sets new record
The Vanderbilt Transplant Center is now the second largest lung transplant center in the United States by volume, with 149 lung transplants in 2025, the most ever in one year at Vanderbilt Health. The Vanderbilt Lung Transplant Program leads the nation in organ preservation and regeneration and is among the best in long-term outcomes, demonstrating the success of the interdisciplinary team in caring for these complex patients. Several features make the program unique in the United States, said Konrad Hoetzenecker, MD, PhD, professor of Thoracic Surgery and surgical director of the Vanderbilt Lung Transplant Program. Vanderbilt serves as a “second opinion center” and accepts most complex candidates that are turned down by other centers due to increased perioperative risk. This includes patients over 70 years old, patients requiring combined procedures with their transplant, multiorgan transplantations and sensitized patients (individuals who have pre-formed anti-HLA antibodies who are at higher risk for complications). The expertise and excellent outcomes have attracted patients far beyond the borders of Tennessee; almost half of Vanderbilt Health’s lung transplant recipients come from out of state. “Another unique feature is our minimally invasive transplant program,” Hoetzenecker said. “By using distinct surgical instruments and techniques, the incisions can be kept as small as 7 to 8 centimeters, which results in better healing, less pain and faster recovery. “This minimally invasive approach is embedded in an Enhanced Recovery After Surgery (ERAS) protocol, a multimodal, evidence-based perioperative care pathway designed to reduce surgical stress, minimize complications and speed up recovery. Our unique ERAS protocol, by a dedicated interdisciplinary approach, aims to improve recovery after lung transplant and reduce ICU and hospital stay.” The lung transplant program recently celebrated a milestone — 1,000 lung transplants since the program began in 1990. “This significant achievement reflects the concerted effort of a multidisciplinary collaboration by the Departments of Thoracic Surgery, Medicine, Anesthesiology and Critical Care,” said David Erasmus, MD, associate professor of Medicine and medical director of Vanderbilt Lung Transplant. Lung transplants have been attempted since the 1960s, but they were largely unsuccessful until the 1980s, when surgical techniques were refined and new antirejection drugs proved effective. Patient outcomes steadily improved from the 1990s to the present. Vanderbilt’s fourth lung transplant recipient in 1990, Pam Everett, is the longest-living, single-lung transplant known in the world, recently celebrating 35 years since her transplant. The Vanderbilt Lung Transplant surgical team is led by Hoetzenecker and Caitlin Demarest, MD, PhD, the surgical director and associate surgical director of the Vanderbilt Lung Transplant program. Erasmus is the medical director of Vanderbilt Lung Transplant along with Anil Trindade, MD, associate medical director and associate professor of Medicine.
Trump imagines negotiation with Sharpie maker for $5 signature pens
Trump told a lengthy story about negotiating over the price of Sharpie pens. The company says it has no record of any such conversation.
Social Science Research Institute awards AI seed grants
Penn State Center for Social Data Analytics and the Consortium on Moral Decision-Making, in collaboration with the Social Science Research Institute, has announced the recipients of their most recent seed grant awards.
Portland kayak business searching for alternative locations after devastating wharf fire
Portland's Custom House Wharf is still months away from being rebuilt after this winter's devastating fire.
Michigan in familiar environs, wants different result vs. Alabama
CHICAGO -- Top-seeded Michigan occupies the same United Center locker room for the NCAA Tournament as it did during the Big Ten tournament two weeks ago.
On Trump’s Mind: Iran, Inflation and Sharpies
President Trump waxed on about the virtues of the pen, calling it more economical and a better instrument than the fancier writing tools preferred by his predecessors.
Healthcare Priorities in Governors’ 2026 State of the State Addresses
Across the country, Governors from coast to coast made healthcare a centerpiece of their 2026 legislative addresses—identifying common challenges around rural access, workforce shortages, rising costs, and behavioral health, and charting a range of ambitious courses to address them. Rural Access Gaps Rural and remote communities have experienced losses in critical healthcare infrastructure, inherently decreasing […]
upus Unveiled: Bridging the Gap Between Science, Policy, and Patient Advocacy
Official website of Senator Akilah Weber Pierson, M.D., representing California Senate District 39.
Nintendo will start charging more for physical Switch 2 games than digital copies
The first physical game affected will cost $10 more than a digital copy.
Biotech Company Tivic Health Aims to Advance Immunotherapy Research Programs
Tivic Health Systems is developing immune‑modulating therapies for conditions, such as radiation exposure, while expanding biologics development and manufacturing capabilities.
Jaguars open 75K-square-foot business office at One Tower Court in downtown Jacksonville
The Jacksonville Jaguars on Wednesday opened a 75,287-square-foot business operations office at One Tower Court, downtown Jacksonville’s first multi-tenant Class A office building built since 2007. The team occupies the building’s second through fourth floors.
Business Titan Awarded Student Employee Scholarship
Business administration student Trisha Tran Truong was selected as the fall 2025 recipient of the Auxiliary Services Student Employee Scholarship, which recognizes a student employee who demonstrates academic dedication, leadership and a strong commitment to serving the campus community. Truong has been a member of the campus dining team since 2022, working at the on-campus […]
UMass Chan junior faculty receive child health research grants from Hood Foundation
Silvia Galván Peña, PhD, and Jin Zhang, PhD, are two of five recipients of a 2026 Hood Foundation Award.
Ten Pieces of Non-Technical Career Advice for Engineering and Computer Science Students
At a new event focused on student success and career readiness at the Jacobs School of Engineering, alumni and faculty shared non-technical career advice with current students.
Business Notes: Rocco’s Smokehouse Grill to reopen in temporary location
Rocco’s Smokehouse Grill soon plans to operate out of the Shops at High Street in the space formerly occupied by Strangeways.
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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