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How Poughkeepsie ranks in best and worst small cities to start a business
A new study ranks New York's small cities for starting a business, including Poughkeepsie. See which ones are best and worst.
Area grade schoolers see money burn (among other experiments) at annual Badin Science Carnival
Hundreds of elementary students from area private schools recently watched, learned and even joined in dozens of science experiments by Badin High School students as part of the school’s annual
Inside Gaming: Strip casino operator unveils more summer deals
Plus, J.P. Morgan analyst Daniel Politzer outlines how a potential sale of Caesars Entertainment could realistically take shape.
Cone Health’s Jamilla Pinder Named? to List of Outstanding Women in Business
Triad Business Journal honor recognizes top leaders in business.
Cone Health’s Jamilla Pinder Named? to List of Outstanding Women in Business
Triad Business Journal honor recognizes top leaders in business.
High school journalism and business education, even if it's incidental
Study finds high school journalism helps lead in financial literacy education, even though it might not be the direct intent.
Britain Politics
Britain's Secretary of State for Northern Ireland Hilary Benn leaves after a cabinet meeting at Downing Street in London, Tuesday, April 21, 2026.(AP Photo/Kin Cheung)
Britain Politics
Britain's Secretary of State for Health and Social Care Wes Streeting, from left, Secretary of State for Environment, Food and Rural Affairs Emma Reynolds, and Secretary of State for Culture,
A ‘burgeoning black market’, inflated dosing and the over-judicialization of health care: reporters around the world tell stories about Keytruda
In a yearlong investigation led by the International Consortium of Investigative Journalists, reporters from more than 37 countries found the cancer drug’s high price impacts patients and health systems differently.
Britain Politics
Britain's Secretary of State for Culture, Media and Sport Lisa Nandy arrives for a cabinet meeting at Downing Street in London, Tuesday, April 21, 2026.(AP Photo/Kin Cheung)
Britain Politics
Britain's Minister of State Anna Turley arrives for a cabinet meeting at Downing Street in London, Tuesday, April 21, 2026.(AP Photo/Kin Cheung)
Data Breaches Announced by Mindpath Health; Springfield Hospital; Lone Peak Psychiatry
Data breaches have been announced by the California psychiatry and therapy provider Mindpath Health, Springfield Hospital in Vermont, and Lone Peak Data breaches have been announced by the California psychiatry and therapy provider Mindpath Health, Springfield Hospital in Vermont, and Lone Peak Psychiatry in Utah.
Journal of Business selects its 2026 Young Professionals
The Tri-Cities Area Journal of Business is excited to announce this year’s Young Professionals winners.
LVRJ Entertainment 7@7 | Dennis Rodman: Vegas partier, the latest WWE Hall of Famer
Dennis Rodman: Vegas partier, the latest WWE Hall of Famer
CT Business Blend: April 20, 2026
Hartford Business Journal’s Greg Bordonaro and WTIC’s Brian Shactman explore the people, companies and trends shaping Connecticut’s business scene every Monday at 8:30 a.m. on WTIC 1080 AM.
Business Leads for April 20, 2026
In January, 1,421 new businesses filed incorporation paperwork with the Massachusetts Secretary of the Commonwealth, in order to do business in the state.
AMC Entertainment Closes $425MM Term Loan with Deutsche Bank
Odeon Finco, a wholly-owned subsidiary of Odeon Cinemas Group and AMC Entertainment, entered into a credit agreement with Deutsche Bank AG (New York branch)
TLR/NF-κB activation in vitro as a tool in the assessment of occupational bioaerosol exposure and health risks in wastewater treatment plants
Journal of Exposure Science & Environmental Epidemiology - TLR/NF-κB activation in vitro as a tool in the assessment of occupational bioaerosol exposure and health risks in wastewater...
Council Discusses Business Notification As Second Street Project Begins
While the state Department of Transportation has begun their work on Second Street, a question was brought up about how to contact business owners on the street and let them know about what the current plans are during Monday’s City Council meeting. Councilman Daniel Gonzalez, D-At Large and chair of the Public Works Committee, mentioned […]
33 years after the crash, there’s still plenty to miss about Mickelson and his brand of politics
Just as journalism has felt the effects of time, so have politics and politicians. Gov. Mickelson was, after all, literally a giant among elected officials.
UNM class explores Bad Bunny, fashion and politics in new fall course
The University of New Mexico will offer a new fall course using the style of rapper Bad Bunny to examine the history of fashion, gender and politics.
Opinion: Systemic failures in New Mexico health care oversight extend beyond Mark Erasmus case
A local attorney says one disgraced surgeon is a symptom of deeper corporate and oversight failures in New Mexico health care.
Hollywood, Silicon Valley turn out for the 'Oscars of Science'
Big names from the worlds of film, technology, music and sports gathered on Saturday in Santa Monica, California for the Breakthrough Prizes, popularly known as the "Oscars of Science."
Gathering of Nations’ ‘Last Dance’ could signal big loss for local businesses
Albuquerque’s Gathering of Nations powwow is approaching its final ‘Last Dance’ this weekend, and local businesses are hoping the event goes out with a bang as they brace for the loss of up to $30 million in annual economic activity and hotel occupancy rates roughly 20% higher than average.
Ohio Judge Temporarily Pauses Hemp Product Ban For Two Businesses
“The judge here is concerned about retailers that have made big investments in inventory, and they can’t move it, they can’t transport it, they can’t sell it.” By Megan Henry, Ohio Capital Journal A Franklin County judge granted a temporary restraining order (TRO) to allow two smoke shops to sell off their products less than […]
Inside the Shapiro administration’s ‘absolutely ambitious’ plan to prevent maternal deaths in Pennsylvania
Spotlight PA is an independent, nonpartisan, and nonprofit newsroom producing investigative and public-service journalism that holds power to account and...
Wisconsin hockey signs Penn State's JJ Wiebusch, Cornell's Alexis Cournoyer
Wisconsin men's hockey coach Mike Hastings added scoring, goaltending depths with his latest signings from the transfer portal.
The Business Journal wins Fresno EDC Community Impact Award
The Fresno Business Journal received the Fresno County Economic Development Corp.'s Community Impact Award Thursday evening.
Bridge Michigan’s Kelly House honored by MIT for science, whitefish reporting
Senior environmental reporter Kelly House and her series on declining whitefish in the Great Lakes were honored by the Massachusetts Institute of Technology’s Knight Science Journalism Program.
Sphere Entertainment in talks to build venue at Nashville East Bank scrapyard
Sphere Entertainment Company recently entered into conversations with the owners of Nashville’s East Bank scrapyard property about developing a potential venue, according to people familiar with the discussions. Axios reported last month that representatives tied to the Las Vegas Sphere had been in discussions with Nashville executives about bringing a smaller version of the high-tech concert venue to the market. A spokesperson for the scrapyard ownership group declined to comment, and Sphere Entertainment did not respond to a request for comment. More discussions occurred as recently as the past two weeks, the Nashville Business Journal reported, though the status of […]
Denver Pro Teams Advancing Sports, Entertainment Districts
Denver pro sports teams are looking to develop top-shelf sports and entertainment districts. The Denver Business Journal reports the Broncos, Colorado Avalanche, Denver Nuggets and Denver Summit FC are planning new stadiums and large mixed-use developments around their stadiums. The teams will come close to 500 acres of development between them. The Broncos plan to ...
Nalivka: New University of Idaho Meat Science and Innovation Center Will Play Vital Role in Meat Industry
The state-of-the-art facility marks a new era for Idaho’s 100% job-placement meat science program, bridging the gap between academic research and industry needs.
Radiologist pipeline barely keeping pace with population growth
“Expanding residency slots and mitigating workforce attrition will be necessary to mitigate increasing workforce gaps," experts write in the Journal of the American College of Radiology.
How did Louisville Kings come to be? Inside the UFL expansion decision
How did Louisville, Kentucky, land a United Football League franchise? Here's an inside look at how and why the Louisville Kings UFL team came to be.
Zohran Mamdani reflects on his first 100 days as NYC mayor, and what else is left to do
Through his first 100 days as mayor of New York City, Zohran Mamdani has focused on “pothole politics” — a blend of high-level legislative wins and intense focus on everyday essential services that keep the city running. The 34-year-old mayor has delivered on progressive campaign promises, from more funding for child care to new taxes on the ultrawealthy. He views his government as a model for how Democrats can deliver on policies that benefit the working class.In this episode of NPR’s Newsmakers, Mamdani sits down with host Leila Fadel at City Hall to discuss his first 100 days in office, his approach to working with President Trump and the message he believes Democrats should deliver during this year’s midterm elections.NPR's Newsmakers is where you'll find NPR's biggest interviews. We post new episodes as soon as they're available -- any day of the week. Follow or watch the show wherever you get podcasts.Newsmakers relies on supporters who value independent journalism and a free press. Join NPR+ today to support our work and get perks from the podcasts you trust. Go to plus.npr.org.
LVRJ Business 7@7 | Strip room rates gradually increasing, analyst says
Strip room rates gradually increasing, analyst says
Weekend Entertainment | Another Success for Kayla Boye
Kayla Boye – who hails from the Mahoning Valley – has developed her own type of specialty stage production, and she excels at it.
Texas Rangers and real estate developer Vela launch sports-adjacent mixed-use firm RVX Ventures
Texas Rangers subsidiary, REV Entertainment, and developer, Vela, have launched a sports-adjacent real estate firm, RVX Ventures.
Watch Wisconsin business leaders celebrate 2026 Top Workplaces
Business leaders across Wisconsin celebrate the 2026 Top Workplaces and the people behind outstanding work cultures.
UNC Hussman offers new sports play-by-play class | UNC Hussman School of Journalism and Media
This story, written by UNC Hussman alumna Caroline Daly ’24, was originally published on unc.edu. The UNC Hussman School of Journalism and Media has a new, hands-on class available for students interested in sports careers. Students in “MEJO 390: Sports Commentary and Play-By-Play” can call live radio broadcasts for Carolina sporting events, streamed live on the Go Heels website. This spring, 11 students are calling mostly softball games to gain experience and learn the preparation needed for a successful broadcast. The class is capped at a small number to provide consistent, individual feedback. Matt Krause, the radio voice of Carolina women’s basketball, teaches the class to help students sharpen their skills, using his experience with the Tar Heels and calling games for ACC Network and ACC Network Extra. “There is no substitute for live reps, and that is the only way you get better. The classroom component teaches you how to get better, but going about that requires sitting in that chair, making mistakes and being able to know your broadcast is going somewhere,” Krause said. “These students are doing real live games, and they will have tape where if they want to pursue this. They will have ready-made demos to send for jobs. Being able to utilize all the resources of UNC, GoHeels Productions and the Carolina Athletics brand and create these opportunities for students is really impactful.” In the class, students learn fundamentals like how to announce starting lineups for different sports and how to conduct research before games. Krause has led the class in mock preparation exercises, looking at game charts with information about the different teams and players that they can refer to at pivotal moments during the game. Krause and the students then critique each other, listening to clips from the past week to find ways to improve. It’s a rare class without a slew of quizzes or assignments. Their main tasks are calling games and making a portfolio or demo reel of their best calls at the end of the semester, all with the goal of being ready to step into similar roles after graduation. Laible live streams her coverage on the GoHeels website. Calling a live game while broadcasting her coverage allows her to get hands on experience. (Jon Gardiner/UNC-Chapel Hill) Junior Anna Laible ’27 wished for a class just like this. Her first year at Carolina, she interned with the Coastal Plain League, where she was introduced to play-by-play for baseball. “I enjoy the challenge and uncertainty of each game being different because each sport looks a little different,” said Laible. “Each game is different — not just with teams but what could happen with certain records being broken or random trends. That’s what I enjoy most.” She wanted more opportunities for reps during college to prepare for a career after Carolina, so she pitched an idea for the class to Livis Freeman ’99, distinguished associate professor of sports communication. Laible and Freeman reached out to GoHeels Productions for a partnership and then connected with Krause. “This is how at UNC Hussman we separate ourselves: Our students go into the field ready,” said Freeman. “The biggest compliment we get it is when our students start their careers, they don’t need any hand-holding.” Laible calls a Carolina softball game at Kessing Stadium – after pitching the idea to Hussman faculty. Her interest in sports commentary allowed her to apply her interest as she attends Carolina. (Jon Gardiner/UNC-Chapel Hill) Laible is now a student in the class, which has helped her strengthen her skills and deepen her passion for the field. The goal is to expand to other sports like soccer, lacrosse and field hockey. “The hands-on experience I’ve gotten here is invaluable. I’ve loved the classes and professors because they’ve taught me a lot, but it’s also the things outside of class, too, that have helped me grow,” said Laible. “Since being at UNC, I’ve grown a lot in the versatility, from doing writing to production and commentating. UNC Hussman and Carolina have given me the ability to be strong and well rounded.”
Ohio bill would raise tax on sports betting wagers
An Ohio Republican is proposing raising the sports betting tax to fund public stadiums and K-12 education.
Jury: Live Nation, Vegas’ top entertainment company, is a monopoly
Live Nation and its ticketing partner Ticketmaster are running an illegal monopoly, a jury in New York has ruled.
Developers plan construction phasing for Norman's Rock Creek Entertainment District
Rainier Development Company and the University of Oklahoma Foundation formalize construction phasing for Norman's billion-dollar arena district amid legal challenges.
Streaming service reportedly making pitch to Pacers, several other NBA teams
Report from Sports Business Journal that Disney-owned TV streaming service Fubo to make pitch to Pacers, other NBA teams
From Science Fiction to Force Structure: Directed Energy Is Here
Directed-energy weapons are reshaping air defense by countering drone swarms at low cost and near-instant speed. This analysis examines their operational limits, strategic implications, and role in future force design.
NASA’s SPHEREx Mission Maps Water Ice Throughout Cygnus X
An observation made by NASA’s SPHEREx (Spectro-Photometer for the History of the Universe, Epoch of Reionization, and Ices Explorer) shows the chemical
PSA president and CEO Dion Flannery named a Charlotte Business Journal Most Admired CEO
Charlotte, N.C. — PSA Airlines President and Chief Executive Officer Dion Flannery has been named a recipient of the Charlotte Business Journal’s annual Most Admired CEO award, recognizing outstanding leadership, strategic vision, and positive impact on the regional business community. The award honors executives who demonstrate exemplary leadership, inspire their teams, and contribute meaningfully to their organizations and the Charlotte region. Flannery was recognized for guiding PSA Airlines through continued growth while maintaining a focus on safety, operational excellence, and a people-first culture. “We’re honored that Dion has been recognized by the Charlotte Business Journal for his leadership and contributions that benefit PSA, the American Airlines Group, and the community in our new home in Charlotte....
Is it legal to put political signs along Oregon highways? What law says
Is it legal to put political signs along Oregon highways? Here's what Oregon Department of Transportation says.
Cavaliers vs. Raptors injury report and preview entering NBA playoffs
Injury news will be worth watching as the Cleveland Cavaliers and Toronto Raptors meet in the first round of the NBA playoffs.
Kent State football coach Mark Carney receives Josh Cribbs' approval
Former Cleveland Browns star Josh Cribbs visited Kent State University and shared thoughts on the state of his college team under coach Mark Carney.
Disney an entertainment force. See some of the characters behind it
From the humble beginnings of 'Steamboat Willie' in 1928, Disney now a worldwide brand.
Movies and TV shows casting across the US
Backstage compiled a list of movies and TV shows casting across the US.
Dutch Insurer Aegon Strikes $2.7B Deal to Sell UK Insurance Business to Standard Life
Aegon has agreed to sell its UK insurance business to Standard Life for a total value of 2 billion pounds ($2.7 billion), the Dutch insurer said on
Medical scans and chips: the hidden fallout of the Iran war for China
Four months ago, a dozen academics and researchers from China’s top oil and gas producers issued a warning buried in an academic journal: the nation’s quest for self-sufficiency had a critical weak spot.
LVRJ Business 7@7 | Here’s how much you need to make to be considered ‘rich’ in Nevada
Here’s how much you need to make to be considered ‘rich’ in Nevada
Parenting and Politics: How to Talk to Kids about War
Parenting in times of conflict is never simple. But it is also an opportunity to raise thoughtful, compassionate, and courageous children with a strong moral compass.
Industry Insight: See How Your Business Compares With Pay and Benefits for Key Roles
The Scoop’s annual salary survey offers benchmarking data to aid with recruiting and retaining ag retail employees.
Adopting, advancing and adapting to AI
In Penn State's Eberly College of Science, researchers are leveraging AI in a myriad of applications and instructors are finding innovative ways to incorporate AI into their classrooms. But what is artificial intelligence, and are people really talking about the same thing when they say AI?
Pittsburgh Post-Gazette to stay in business under new nonprofit owner
The Pittsburgh Post-Gazette will live on past its slated May 3 closure date, thanks to a new deal with a nonprofit journalism organization.
New investigative newsroom launches at ASU's Howard Center for Investigative Journalism
A new investigative newsroom focusing on accountability reporting, innovation and experimentation with AI-driven tools launches today at the Walter Cronkite School of Journalism and Mass Communication as part of the Howard Center for Investigative Journalism.The Beam is a multimedia newsroom that produces in-depth, high-impact reporting on issues that matter to Arizona communities, while building modern tools for the public to engage directly with the decision-makers shaping their lives.
Millions of Rockstar Games Business Records Stolen, Hacking Group Says
A hacking group with a history of compromising major global corporations said it had stolen nearly 80 million business records from video game developer
Downtown Las Vegas music venue faces lawsuit over ‘excessive noise’
The landlord’s attorney Evan Thalgott said the lawsuit comes after “numerous good-faith efforts to resolve the issue without court intervention proved unsuccessful.”
Inside Gaming: Strip room rates gradually increasing, analyst says
Plus, a temporary restraining order blocking the enforcement of Arizona gaming laws against prediction markets has been ordered in U.S. District Court in Arizona.
Starr Vegas Development proposes $10B sports and entertainment district on the Strip
A newly announced $10B development planned directly on the Las Vegas Strip is being pitched as a massive, year-round sports and entertainment hub -- and as a potential contender for an NBA-ready arena.
EDC and Business Impact NW to host two free workshops on capital readiness for businesses
Submitted by the Economic Development Council.
College sports giant Learfield finalizing sale to private equity firm
Learfield, a leading college sports multimedia rights and technology firm, is finalizing a deal to sell a majority stake to private equity firm TPG.
What the Albuquerque food business taught me about Bernalillo County economic development incentives
Street Food Institute leader backs a new county plan tying tax breaks to local hiring, purchasing and community investment.
Louisville proposing new sports arena near soccer stadium, per report
Louisville sports officials are reportedly engaged in an effort to build a new sports arena by 2028. The arena would be near Lynn Family Stadium.
Penn State Health and College of Medicine earn 10 CPBJ Health Care Heroes honors
Ten Penn State Health and Penn State College of Medicine employees and teams were recognized as Health Care Heroes in Central Penn Business Journal’s (CPBJ) 2026 awards program. They were honored by…
Can Puck reinvent the news business for the influencer age?
CEO Sarah Personette’s risky bet on journalists as influencers
Pooja Thakur-Wernz Publishes Paper in the Journal of Business Ethics
Pooja Thakur-Wernz, assistant professor of business administration at Washington and Lee University, recently co-authored an article published in the Journal of Business Ethics, titled “Family Owne…
CMS Launches First Wave of Health Tech Ecosystem Health Information Sharing and Access Tools
The Department of Health and Human Services (HHS) Centers for Medicare and Medicaid Services (CMS) has launched the first wave of Health Tech Ecosystem The CMS has launched the first wave of Health Tech Ecosystem tools under its initiative to improve interoperability and patient access to their own health information.
Data Breaches Announced by DermCare Management; Option Care Health; Aetna
Data breaches have recently been announced by DermCare Management in Florida, Option Care Health in New York, and Aetna in Connecticut. DermCare Data breaches have recently been announced by DermCare Management in Florida, Option Care Health in New York, and Aetna in Connecticut.
On the job with Jessika Varner, business manager/community engagement coordinator at Horizon Science Academy of Lorain
Jessika Varner, business manager and community engagement coordinator at the Horizon Science Academy in Lorain, said she started working for a school system in her early 20s. Varner worked for the Concept Schools location in…
FanDuel Sports Network, Cavaliers' local TV home, is gone. It's no surprise
FanDuel Sports Network ended locally with the close of the Cleveland Cavaliers' regular season. It's a sign of a more expensive viewing reality.
Healthcare Roundtable 2026 - Orange County Business Journal
Explore insights from Orange County’s top healthcare leaders on innovation, preventive care, and the future of healthcare in this exclusive OCBJ roundtable.
ENTERTAINMENT: Defuria - Los Angeles Business Journal
PACIFIC PARK ON THE SANTA MONICA PIER NAMES TIM DEFURIA AS DIRECTOR OF GOVERNMENT AND COMMUNITY AFFAIR Pacific Park on the Santa Monica Pier announced
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
News Creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?
Wisconsin AD McIntosh to take new position at Big Ten
Wisconsin AD Chris McIntosh is set to become the Big Ten’s chief strategy officer, reporting directly to Tony Petitti. Exact responsibilities are TBD.
Wisconsin AD McIntosh to take new position at Big Ten
Wisconsin AD Chris McIntosh is set to become the Big Ten’s chief strategy officer, reporting directly to Tony Petitti. Exact responsibilities are TBD.
Cavs score vs Wizards. Injury report, regular-season finale highlights
The Cleveland Cavaliers and Washington Wizards end the 2025-26 NBA regular season season with a matchup at Rocket Arena. The playoffs await the Cavs.
Flory Bidunga reportedly commits to Louisville basketball, Pat Kelsey
Flory Bidunga, who many considered to be the top player in the NCAA transfer portal, has reportedly picked Louisville basketball and coach Pat Kelsey.
Brewers score vs Nationals today, live game updates, highlights, lineups
The Brewers will try to avoid being swept by the Nationals on Sunday afternoon at American Family Field.
Photos: Local business I-CYCLE teaches adults and children how to ride a bicycle
Photos: Local business I-CYCLE teaches adults and children how to ride a bicycle
Pandemics Are Not Just Biological Crises
People typically think of pandemics in terms of their biological consequences, but science journalist Laura Spinney argues that their impact is shaped just as
High school sports don't stop for the weekend. Here's what happened Saturday
The high school sports schedule doesn't take a weekend off. We've got the stories, scores and more from all of the games in Rhode Island played on Saturday, April 11, 2026.
Photo highlights from the Coachella Music and Arts Festival
INDIO, Calif. (AP) — The Coachella Valley Music and Arts Festival, in its 25th edition, returns to the Empire Polo Club.
Milwaukee Marathon proves healthy way to deal with college stress
Three college students ran the Milwaukee half marathon together, dressed up as the cutest of cows, as a way to run off stress.
Growing List of Dead and Missing NASA Scientists Triggers New Alarm
The list of dead and missing scientists throughout the U.S. was already spurring growing alarm and, in some cases, the attention of law enforcement. Another name has been added to the list by some new...
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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In praise of popular science
As a kid, I was enthusiastically and unreservedly in favor of a manned space program. Our destiny lay in the stars, I figured. Get people out there. We need Star Trek here and now. As I got older, I became rather disenchanted with the idea. Humans are expensive, fragile, and inefficient as space cargo. We could flood the solar system with 100 robotic probes for the price of any single manned mission and get back just as useful data. Besides, it turns out space travel is dangerous. Tusk is a reader-supported publication. To support this work, please become a paid subscriber. Subscribe When it came to the recent Artemis II mission, my cynical side didn’t really see the point. Flying around the Moon and back is literally something we did before I was born, and I once owned a Members Only jacket. Apollo 8 circled the Moon ten times and returned to Earth safely the same month that “Chitty Chitty Bang Bang” was released. What was the point of repeating a feat that far braver people once did with tin foil and slide rules? Yet I’ve surprised myself with how moving I’ve found the Artemis II mission to be. The photos have been stunning. The crew has been professional and engaging. There have been modest but important milestones — the farthest humans have travelled from Earth; the first woman, person of color, and non-American to leave low-Earth orbit; innovations in communication, and more. One thing that really stood out is that this is really NASA at its finest. Not that this is the most important mission they ever pulled off, but they did this in a competent way that celebrated the achievements and kept the crew and the science at the forefront of the project. This wasn’t some billionaire throwing celebrities or cars into orbit as a vanity project — this was a collective effort to send experts in to do a job and come home safely. We don’t see that sort of thing much these days. I’m guessing few people would describe many government agencies as inspiring, but this one counts for me. We’re living through a profoundly anti-science era, in which pathbreaking, lifesaving discoveries like mRNA vaccines are routinely downplayed or even vilified. As I’ve noted previously, this era is something like that of the Red Scare in the 1940s and 50s, in which “egghead” professors were portrayed as out of touch or even hostile to regular Americans. One of the things that helped break that spell was Sputnik — the Soviet communications satellite that demonstrated that the United States was falling behind in crucial scientific research and applications. Its launch triggered a new appreciation for American science and goaded the federal government into supporting research universities and labs. I’m not saying that Artemis is the equivalent of Sputnik, but it potentially reminds people that there’s some value to scientific endeavors and the human faces attached to them. Despite my love for the show “For All Mankind,” I’m far from convinced that there’s any real value to putting colonies on the Moon or Mars that would justify the capital investment and the massive health risks to the astronauts. But sending scientific good will ambassadors on a trip into space once in a while? Bring it. Share
Manipulating Science, Manipulating Us
Four decades ago, I and Gerald Markowitz published an article in the American Journal of Public Health that attracted a fair amount of attention. The article was about the history of the introduction of tetraethyl lead into gasoline in the 1920s. The article detailed the controversy over putting lead, even then a known industrial poison and neurotoxin, into the gasoline that was powering the new automobile, particularly those that were produced by the General Motors Company.
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