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Better Living: The science behind why we get scared

Better Living: The science behind why we get scared

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Oct 23 • 5:33 PM EDT • Science • wkyt.com
Minnesota Wild Place Young Defenseman on Waivers

The Minnesota Wild made a roster move Friday afternoon, and it involves a young defenseman who has played every game this season.

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Oct 23 • 5:32 PM EDT • Sports • sports.yahoo.com
The connection between diabetes, cardio-kidney-metabolic health

University Health specialists will discuss how heart, kidney and metabolic conditions are connected and how coordinated care can help at the next KSAT Community Town Hall

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Oct 23 • 5:30 PM EDT • Health • ksat.com
Jaylen Waddle cleared to play in Week 7

Jaylen Waddle set to play in Week 7.

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Oct 23 • 5:20 PM EDT • Sports • sports.yahoo.com
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Watch “The Simpsons”’ spooky stop-motion “Nightmare Before Christmas” parody from ‘Treehouse of Horror’ (exclusive)

The new opening comes from Stoopid Buddy Stoodios, the stop-motion team behind “Robot Chicken.”

yahoo.com logo
Oct 23 • 5:20 PM EDT • Entertainment • yahoo.com
Justin Jefferson expected to play in Week 7

Vikings WR Justin Jefferson set for regular workload after full practice Friday

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Oct 23 • 5:12 PM EDT • Sports • sports.yahoo.com
‘Sick of it!’: Local lawmakers join healthcare advocates on Davenport stop of bus tour

Members of the Protect Our Care’s Care Force One stopped in Davenport Friday morning to bring awareness to the growing health care crisis.

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Oct 23 • 5:09 PM EDT • Health • kwqc.com
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Zscaler CEO explains why businesses are nervous amid PHP vulnerability

Zscaler CEO, chairman and founder Jay Chaudhry joins 'Making Money' to explain why AI is driving the biggest security shift in decades and what consumers need to know.

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Oct 23 • 5:09 PM EDT • Business • foxbusiness.com
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Sylvester Stallone addresses his daughter joining him on“ Tulsa King”: ‘Of course it’s nepotism, you idiot’

“Oh please, you’re not a good parent if you haven’t performed a little nepotism,” Stallone said.

yahoo.com logo
Oct 23 • 5:08 PM EDT • Entertainment • yahoo.com
What is Florida Men's Basketball's NIL Budget in 2026-27?

With a staggering valuation, Todd Golden’s roster secures elite talent through record-breaking investments.

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Oct 23 • 5:02 PM EDT • Sports • sports.yahoo.com
Does Rosemary Oil Really Help Hair Grow? Here’s What the Science Says

TikTok swears by it for thicker, fuller hair. But can this viral beauty hack actually deliver results?

health.yahoo.com logo
Oct 23 • 5:00 PM EDT • Science • health.yahoo.com
Jordan Love set to play in Week 7

Packers QB Jordan Love did not miss practice because of injury and is ready to play

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Oct 23 • 4:51 PM EDT • Sports • sports.yahoo.com
Chamber hosts business education session in preparation for winter season

The Steamboat Springs Chamber is inviting the community to attend its next business education series session, Preparing for Peak. O n Oct. 28 between 3:30-5 p.m. at the SpringHill Suites Flattops room, attendees will hear...

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Oct 23 • 4:49 PM EDT • Business • steamboatpilot.com
Chiefs’ Rashee Rice, Jaylon Moore out for SNF vs. Seahawks

The Kansas City Chiefs will be heading to Seattle without two of their starters.

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Oct 23 • 4:26 PM EDT • Sports • sports.yahoo.com
NASCAR driver, team investor Brad Keselowski made unsuccessful bid to buy RFK Racing

Brad Keselowski made a bid to buy RFK Racing in its entirety but it was rejected by the other owners of the team.

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Oct 23 • 4:24 PM EDT • Business • sportsbusinessjournal.com
John Harbaugh Gives Cam Skattebo Vote of Confidence Ahead of Texans Game
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Oct 23 • 4:15 PM EDT • Sports • sports.yahoo.com
Lamar Jackson questionable for Week 7

The Ravens might get Lamar Jackson back in Week 7.

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Oct 23 • 4:10 PM EDT • Sports • sports.yahoo.com
Netflix reportedly offered Microsoft $500 million to license Xbox games for adaptations.

Xbox CEO Asha Sharma and team countered by asking for $800 million, and Netflix has pulled its offer, Puck reports in an article discussing the new leadership at Netflix. Xbox launched an “XP” division this month that will work on adaptations of its games, and Xbox is already working with Netflix on a Diablo animated series. [Link: The Peter Rice Playbook & Elon's Skydance Motive | https://puck.news/newsletter_content/what-im-hearing-the-peter-rice-playbook-elons-skydance-motive/ | Puck]

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Oct 23 • 4:09 PM EDT • Technology • theverge.com
New owners of Mount Kato plan upgrades, reassure skiers hill will stay open

New owners of Mount Kato plan upgrades, reassure skiers hill will stay open

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Oct 23 • 4:05 PM EDT • Business • keyc.com
Syracuse Finally Announces Starting QB vs. UNC

Steve Angeli returns to the lineup as Syracuse prepares for a sold-out clash in Chapel Hill.

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Oct 23 • 4:00 PM EDT • Sports • sports.yahoo.com
WR Calvin Ridley, RB Tyjae Spears questionable for Sunday
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Oct 23 • 3:58 PM EDT • Sports • sports.yahoo.com
MMAM presents Liz Sexton at Rivoli Arts Nov. 6

The Minnesota Marine Art Museum (MMAM), in partnership with the Rivoli Arts Building, will present a one-night pop-up exhibition featuring the work of Minneapolis-based artist Liz Sexton on Friday, November

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Oct 23 • 3:53 PM EDT • Entertainment • winonapost.com
Winona Brass Band concert Nov. 8

The Winona Brass Band presents “Postcards in Brass” on Sunday, November 8, 2026, at 3 p.m. in the Hal Edstrom Auditorium at the Winona Middle School. The fall concert highlights

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Oct 23 • 3:47 PM EDT • Entertainment • winonapost.com
Where Shohei Ohtani's health went wrong this season
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Oct 23 • 3:45 PM EDT • Health • sports.yahoo.com
Jonathan Taylor on track to play in Week 7

Colts RB Jonathan Taylor should not have any limitations after a full practice

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Oct 23 • 3:45 PM EDT • Sports • sports.yahoo.com
Writers Series hosts Andrew Wittkop Nov. 4

The Laureate Writers Series presenter for November will be Andrew Wittkop, a distinguished geologist and former Winona State University science student who has had a lifelong interest in creative writing.

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Oct 23 • 3:45 PM EDT • Entertainment • winonapost.com
Keenan Allen should be available for Week 7

Colts WR Keenan Allen set for normal workload after back-to-back full practices

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Oct 23 • 3:38 PM EDT • Sports • sports.yahoo.com
Where's Shane? Spookfest at Science City

Shane joins Science City Educators Emma Loesing and Whitney Klaas with Nature Works Educator Ryan Parker to get a sneak peek of this weekend's Spookfest.

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Oct 23 • 3:20 PM EDT • Science • kctv5.com
😐 Neutral (0%)
Modern Science: An Ohio University professors is helping tackle a culvert issue that can make flooding worse in southeast Ohio

ATHENS, Ohio (WOUB) — Culverts are something we don't normally think about until disaster strikes. That's exactly what happened for many after recent severe flooding in southeast Ohio left culverts

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Oct 23 • 3:18 PM EDT • Science • woub.org
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4 Key Matchups to Watch in Bengals-Ravens

As division rivals clash for AFC North dominance, elite playmakers like Ja’Marr Chase and Derrick Henry face daunting individual tests that will decide this high-stakes showdown in Baltimore.

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Oct 23 • 3:07 PM EDT • Sports • sports.yahoo.com
Pulaski County deputies seek suspect after business's stolen trailer found destroyed

The Pulaski County Sheriff's Office is looking for a suspect or suspects in connection with the theft and destruction of an Insulation Solutions trailer.

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Oct 23 • 3:07 PM EDT • Business • krcgtv.com
Dontayvion Wicks not practicing Friday

Eagles WR Dontayvion Wicks missing second practice of week because of injury

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Oct 23 • 3:00 PM EDT • Sports • sports.yahoo.com
Detroit Pistons: Taurean Prince Update, Ron Holland Contract Talks

Later tonight, the Detroit Pistons will look for a 2-0 start as they face the Miami Heat on the road

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Oct 23 • 3:00 PM EDT • Sports • sports.yahoo.com
Is Jayson Tatum Under Increased Pressure After Jaylen Brown Comments?

The former Celtics star took a shot at his longtime teammate on social media on Thursday.

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Oct 23 • 3:00 PM EDT • Sports • sports.yahoo.com
Live & Local: Where to find upcoming local music, open mics and live entertainment

Rafters

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Oct 23 • 2:59 PM EDT • Entertainment • bcdemocrat.com
Trump, 80, Raises Health Concerns With Ominous Post

The president talks about struggling with illness.

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Oct 23 • 2:56 PM EDT • Health • thedailybeast.com
Former LSU men's basketball coach Dale Brown, program's all-time wins leader, dies at 90
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Oct 23 • 2:56 PM EDT • Sports • sports.yahoo.com
Home health aide accused of stealing Geauga County patient’s prescription

Geauga County prosecutors said a home health aide was indicted earlier this month for stealing his patient’s prescription.

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Oct 23 • 2:51 PM EDT • Health • cleveland19.com
Barbara Haggerty and Mike Petersen run for Utah House District 2

Utah House of Representatives District 2 covers north Cache County.

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Oct 23 • 2:47 PM EDT • Politics • upr.org
Rashee Rice will miss Week 7

The Chiefs will be without their top receiver in Week 7.

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Oct 23 • 2:46 PM EDT • Sports • sports.yahoo.com
Omaha students learn health hazards of smoking, vaping

Some Omaha students got a hands-on lesson on the health hazards of smoking and vaping.

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Oct 23 • 2:39 PM EDT • Health • wowt.com
Mets can achieve A+ offseason with this 1 'obvious' move

This should be the Mets' No. 1 priority.

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Oct 23 • 2:22 PM EDT • Sports • sports.yahoo.com
Colorado Football Receives Near Failing Midseason Grade from CBS Sports

Recruiting failures, and locker room dysfunction threaten the "Prime Effect" as Deion Sanders struggles to steer the Buffaloes away from the Big 12 basement.

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Oct 23 • 2:08 PM EDT • Sports • sports.yahoo.com
Constance Wu shares new details on “Crazy Rich Asians ”show, confirms she’s read script: ‘It’s really funny’

It’s finally happening!

yahoo.com logo
Oct 23 • 2:03 PM EDT • Entertainment • yahoo.com
Marciano Vink Questions Oscar Gloukh After Ajax Beat Atalanta

Marciano Vink has criticised Ajax, and in particular Oscar Gloukh, for one aspect of the team's performance against Atalanta.

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Oct 23 • 2:00 PM EDT • Sports • sports.yahoo.com
Packers' Zaire Franklin Ruled Out vs. Lions

A rare injury blow sidelines the Packers’ defensive workhorse for Sunday’s divisional clash.

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Oct 23 • 2:00 PM EDT • Sports • sports.yahoo.com
Yankees Insider Reveals Shocking Stance on Cam Schlittler's Future

A New York Yankees insider has revealed a stunning stance on Cam Schlittler's future with the team.

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Oct 23 • 1:56 PM EDT • Sports • sports.yahoo.com
Alaska Native Communities Get $375K for Health and Wellness

The SouthEast Alaska Regional Health Consortium (SEARHC) is investing $375,000 in funding to each of its 15 tribal partners to support public health in their respective communities. The funding will be distributed through SEARHC’s Healthy is Here program. Launched in 2017, the program has dedicated more than $3 million to locally driven wellness initiatives, including […]

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Oct 23 • 1:29 PM EDT • Health • nativenewsonline.net
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Dinwiddie board rezones Central State acreage for business use

Dinwiddie County supervisors unanimously rezoned 374 acres of the Central State Hospital campus for industrial and commercial development.

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Oct 23 • 1:27 PM EDT • Business • virginiabusiness.com
Penn State Hockey Series Preview: Canisius

They have to win sometime, right?

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Oct 23 • 1:27 PM EDT • Sports • sports.yahoo.com
Why Cook Political Report just shifted 19 more House races in Democrats’ direction
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Oct 23 • 1:26 PM EDT • Politics • cnn.com
😐 Neutral (0%)
New Orleans Saints Injury Report Updated for Pittsburgh Steelers
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Oct 23 • 1:25 PM EDT • Sports • sports.yahoo.com
Danville business owner linked to federal cannabis corruption case involving Virginia state Sen. Louise Lucas

A racketeering and money-laundering conspiracy involving Virginia state Sen. L. Louise Lucas has been linked to a Danville business owner, according to court documents.

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Oct 23 • 1:19 PM EDT • Business • wsls.com
Dalton Knecht reportedly to sign two-way contract with Knicks
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Oct 23 • 1:09 PM EDT • Sports • sports.yahoo.com
Panthers Rookie Could Play Major Role vs Buccaneers This Week

The Carolina Panthers may be relying on an unexpected player this week.

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Oct 23 • 1:01 PM EDT • Sports • sports.yahoo.com
What the Magic Must do to Stop Anthony Edwards, Timberwolves

The Orlando Magic will host the Minnesota Timberwolves on Friday, who are coming off a massive win against the Miami Heat. The Magic must be ready to execute every facet of the game to get a victory.

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Oct 23 • 1:00 PM EDT • Sports • sports.yahoo.com
Colts quarterback charged with misdemeanor marijuana possession
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Oct 23 • 12:56 PM EDT • Sports • sports.yahoo.com
Business owner arrested in connection with illegal gambling and drug case

An owner of several businesses is facing charges in connection with illegal gambling and drug trafficking, according to the Frankfort Police Department.

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Oct 23 • 12:56 PM EDT • Business • wkyt.com
Experts Going Against Panthers to Defeat Buccaneers in Week 7

Multiple experts are doubting the Panthers heading into Week 7.

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Oct 23 • 12:52 PM EDT • Sports • sports.yahoo.com
The Science Behind Why We Snore, and a Possible Fix, Revealed in New Study

A landmark 3D airway simulation from Sweden's KTH Royal Institute of Technology reveals that habitual snoring is driven by rhythmic air pressure vibrating the soft palate like a clarinet reed, with ai...

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Oct 23 • 12:33 PM EDT • Science • yahoo.com
Buy your health insurance through the Mass. Connector? Open enrollment starts Friday

The Massachusetts Health Connector has begun its open enrollment period Friday and will run through Jan. 23, 2027. State and Boston officials are urging residents to take advantage of the Connector's assistance program — especially after recent federal changes to healthcare spending.

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Oct 23 • 12:26 PM EDT • Health • wbur.org
Kings C Sabonis Wants to Be Primary Offensive Initiator

The Sacramento Kings got great return games from Zach LaVine and Domantas Sabonis, which is a great sign of things to come. As the season progresses, Sabonis should be a primary option on the offensive end.

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Oct 23 • 12:19 PM EDT • Sports • sports.yahoo.com
ESPN Floats Vita Vea as a Lions Deadline Sleeper

An ESPN insider floated Vita Vea as a Lions deadline fit. The catch is next year's money. #OnePride

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Oct 23 • 12:15 PM EDT • Sports • sports.yahoo.com
Naomi Girma doubtful for USWNT World Cup qualifying

A continuing issue for Girma and the USWNT

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Oct 23 • 12:10 PM EDT • Sports • sports.yahoo.com
☹️ Negative (-80%)
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‘The View’ cancels fan-favorite cohost Halloween costumes for 3rd consecutive year

‘The View’ cohosts will not dress up in Halloween costumes once again in 2026, marking yet another year the panelists won’t participate in the historically fan-favorite episode.

ew.com logo
Oct 23 • 12:10 PM EDT • Entertainment • ew.com
Santa Maria high school student, a U.S. citizen, is injured as ICE detains him

The student was walking to school when he was stopped by ICE agents, who badly injured him, school officials said.

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Oct 23 • 12:08 PM EDT • Politics • latimes.com
The Pants Predicts: Iowa at Minnesota

Our staff is pretty bullish on the Hawkeyes with the pig on the line.

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Oct 23 • 12:02 PM EDT • Sports • sports.yahoo.com
😐 Neutral (10%)
“MobLand” star Mandeep Dhillon teases the ‘mess’ still to come in season 2: ‘God, it’s chaotic’

The actress breaks down Seraphina’s big pitch in the latest episode.

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Oct 23 • 12:00 PM EDT • Entertainment • yahoo.com
Revealed: Genoa Rejected Olympiacos Offer for Danish Midfielder

Serie A side Genoa slammed the door on Greek interest after demanding a premium fee, forcing Olympiacos to pivot elsewhere to bolster their midfield ranks.

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Oct 23 • 11:58 AM EDT • Sports • sports.yahoo.com
Brandi Glanville is ‘taking my face off’ to undergo ‘power wash’ under her skin, as health battle continues

The former Bravo star has been chronicling her facial disfigurement since 2023.

yahoo.com logo
Oct 23 • 11:51 AM EDT • Entertainment • yahoo.com
ND Today: Business Highlight: Missouri Slope at Home

North Dakota Today

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Oct 23 • 11:39 AM EDT • Business • kfyrtv.com
Digital political signs in Tallahassee back up and running with new message

The messaging signs appeared on digital signs often seen at construction sites.

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Oct 23 • 11:37 AM EDT • Politics • wctv.tv
Open enrollment begins on state's health insurance marketplace amid affordability challenges

Open enrollment has started for the Massachusetts Health Connector, which offers health insurance coverage for those without employer-based health insurance.

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Oct 23 • 11:33 AM EDT • Health • wgbh.org
Report: Connor Hellebuyck Trade Talks Turn Serious

Elliotte Friedman says a Connor Hellebuyck trade is in the works, and it touches Detroit's goaltending. #RedWings

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Oct 23 • 11:29 AM EDT • Sports • sports.yahoo.com
‘Wednesday’ star who filmed in Mass. says she’s stepping away from TV

After spending much of her life jumping from show to show, the actress says she’s ready for a change.

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Oct 23 • 11:25 AM EDT • Entertainment • masslive.com
Olivia Wilde's new movie The Invite hits streaming, here's where to watch

Olivia Wilde and Seth Rogen serve up marriage drama and dark comedy in The Invite. Here’s how to stream it now with Sling.

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Oct 23 • 11:21 AM EDT • Entertainment • delawareonline.com
Olivia Wilde's new movie The Invite hits streaming, here's where to watch

Olivia Wilde and Seth Rogen serve up marriage drama and dark comedy in The Invite. Here’s how to stream it now with Sling.

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Oct 23 • 11:21 AM EDT • Entertainment • usatoday.com
2 ex-FBI officials charged with making false statements about Hunter Biden's laptop

Two former FBI intelligence officials who specialized in foreign election interference were charged Friday with making false statements about their roles in investigating the origins of Hunter Biden’s laptop in the run-up to the 2020 presidential election.

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Oct 23 • 11:19 AM EDT • Politics • pbs.org
‘Yaga’ review: Witchy adaptation on AMC+ lacks any real magic

Whittock feels like somewhere where dark mysteries would live, buried in its dense forests and obscured by ash-gray fog. The fictional British Columbia setting of the new Crave series “Yaga,”

recorderonline.com logo
Oct 23 • 11:09 AM EDT • Entertainment • recorderonline.com
Fight over Golden Wok continues after founder’s death

Connie Andrews’ estate is seeking answers about her business interests, disputed property and a partnership agreement it says was altered without her knowledge.

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Oct 23 • 11:02 AM EDT • Business • expressnews.com
"He's Feeling Good": Lucas Raymond Heating Up For Red Wings
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Oct 23 • 11:02 AM EDT • Sports • sports.yahoo.com
USA TODAY Sports/AVCA Super 10 girls regional volleyball rankings, late-October

See who sits atop each region in the 2026 USA TODAY Sports/AVCA Super 10 girls volleyball regional rankings.

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Oct 23 • 10:57 AM EDT • Sports • sports.yahoo.com
'This has no place for partisan politics' say Camp Lejeune contamination victim advocates

At a Greenville rally this week, President Donald Trump said he will order swift settlement of remaining claims only if Republicans hold Congress.

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Oct 23 • 10:42 AM EDT • Politics • wunc.org
Friday Morning Football: Sanger High School
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Oct 23 • 10:36 AM EDT • Sports • sports.yahoo.com
Republican 'Muslim Brotherhood' attacks on El-Sayed in Michigan seek to exploit Democratic fault lines

Pollsters, political strategists say the approach is aimed at dissuading Jewish and Black voters who backed El-Sayed's primary opponent, Haley Stevens

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Oct 23 • 10:20 AM EDT • Politics • detroitnews.com
PSG v Lyon moved as Paris prepares for more protests

Paris St-Germain's Ligue 1 match against Lyon at the Parc des Princes is pushed back 24 hours as the French capital prepares for another weekend of protests.

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Oct 23 • 10:18 AM EDT • Sports • sports.yahoo.com
Selig Argues for MLB Salary Cap: ‘You Have to Make Adjustments’

Selig unsuccessfully sought a cap while he was the Brewers owner.

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Oct 23 • 10:17 AM EDT • Sports • sports.yahoo.com
Apple's iPhone Duo hits stores today with limited supplies and long lines

The iPhone Duo goes on sale Friday, but in-store supplies will be limited.

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Oct 23 • 10:13 AM EDT • Technology • finance.yahoo.com
Carney rejects US election interference claims, criticizes Trump's ambassador to Canada

TORONTO (AP) — Canadian Prime Minister Mark Carney said Friday there is “no merit” to U. allegations that Canadian politicians are interfering in next month’s U.

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Oct 23 • 10:13 AM EDT • Politics • yahoo.com
SEC football storylines for Week 8

Ole Miss at Texas takes center stage in SEC Week 8

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Oct 23 • 10:00 AM EDT • Sports • sports.yahoo.com
Our Offense vs. Their Defense: Auburn Tigers

Auburn-s defense is very opportunistic but LSU has a chance to get explosive against them with powerful offense

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Oct 23 • 10:00 AM EDT • Sports • sports.yahoo.com
Apple revives the original iPod as an Apple Music easter egg

The iPod’s back — on Apple Music.

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Oct 23 • 9:58 AM EDT • Technology • theverge.com
Battlefield 6 Quietly Yanks Planned Mass Effect Collab From Its Store After BioWare Closure

The EA-owned military shooter has collaborated with the sci-fi RPG in bad taste before

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Oct 23 • 9:35 AM EDT • Technology • kotaku.com
Cancer foundation to host health screenings, cooking demo at annual Pink Event

Free health screenings and a cooking demo headline Martinsville’s Pink Event Saturday.

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Oct 23 • 9:00 AM EDT • Health • wdbj7.com
Injury Status For Chiefs Tackle Comes “Personal” Designation
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Oct 23 • 8:53 AM EDT • Sports • sports.yahoo.com
There’s a Reason That Netflix’s Ad Business Has Underwhelmed

Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:

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Oct 23 • 8:52 AM EDT • Business • mikeshields.substack.com
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Authorities investigating whether first Kenyan and Nigerian Ebola cases crossed paths

Nigeria this week recorded its first case of Ebola in the current outbreak, which has spread from the epicenter in Congo to several other African countries.

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Oct 23 • 8:41 AM EDT • Health • npr.org
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Auburn football's latest bowl projections following upset win over UGA

How much did Auburn football's postseason trajectory change following its win over Georgia?

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Oct 23 • 8:03 AM EDT • Sports • sports.yahoo.com
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Health Care: Upholding Human Dignity and Protecting Conscience

From access to medical care to the protection of human life and religious convictions, Catholic social teaching calls for health care centered on the dignity of every person. Here's what that means for Catholics in Colorado.Part 5 of a 10-part series on the Colorado bishops' public policy prioritiesHealth care should be patient-centered, respect human dignity, protect life, promote the principle of subsidiarity, be affordable and assure conscience rights.The Catholic Church teaches that access t

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Oct 23 • 8:00 AM EDT • Health • denvercatholic.org
MLB News Outside The Confines: The Fall Classic is here

Lots and lots about the World Series, the Brewers and the Rays. Some free agent musing and other MLB news.

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Oct 23 • 8:00 AM EDT • Sports • sports.yahoo.com