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Netflix Weighs Profit Discipline Against Growth In Sports Gaming Experiences
Netflix (NasdaqGS:NFLX) is sharpening its capital allocation approach, emphasizing profitability and margin discipline. The company is widening its focus beyond on demand streaming to advertising, live sports, gaming and experiential venues. Management recently chose not to pursue a potential merger with Warner Bros. Discovery, signaling a preference for self funded growth. Netflix shifted from a pure subscription streaming pioneer into a broader entertainment platform that includes ad...
The Most Powerful Business Strategy Isn't a Product or a Pitch. It's a Person
With the rise of LinkedIn and the collapse of traditional advertising's efficacy, human connection is all the more valuable.
Camp safety, state tourism, Hartford Whalers Day: CT politics news
Plus: Help for college gamblers, medical credit card advertising regulations, and a small business 'concierge' through DECD.
WhatsApp Joins Instagram in Selling New Premium Subscriptions
WhatsApp is selling a new premium subscription that includes more custom features, part of a broader effort by parent company Meta Platforms Inc. to build a revenue stream that can complement its core advertising business.
M&C Saatchi predicts hit to sports and entertainment arms from Iran conflict
The advertising giant held off from handing shareholders a dividend as it battles ‘tough’ macroeconomic conditions.
Drug ads face new scrutiny at FDA and on Hill
The U.S. and New Zealand are the only countries that allow direct-to-consumer pharmaceutical advertising.
UK's M&C Saatchi warns Mideast war could hit sport and entertainment business
British advertising group M&C Saatchi warned on Monday that the Middle East conflict is likely to significantly impact its sport, entertainment and consumer-facing business, while forecasting 2026 operating profit in line with market expectations.
UK's M&C Saatchi warns Mideast war could hit sport and entertainment business
British advertising group M&C Saatchi warned on Monday that the Middle East conflict is likely to significantly impact its sport, entertainment and consumer-facing business, while forecasting 2026 operating profit in line with market expectations.
Business Insider wins Studio of the Year at Branded Content Awards
Business Insider won eight awards at the Native Advertising Institute's 2026 Branded Content Awards.
Netflix: Advertising Could Become A Real Drag On The Business
Netflix stock is rated Hold: earnings boosted by $2.8B termination fee, but ad-tier push cuts engagement and raises costs. Click for this NFLX earnings update.
Roku’s Platform Crosses 100 Million Users, Fueling Ad Business
Roku Inc. said more than 100 million households are using its streaming platform, marking another milestone as the company continues to leverage that customer base to fuel its growing advertising business.
Apple gets serious about its advertising business
Ads are coming to Apple Maps. An Apple Business suite of tools launched this week. Could ads on Apple TV be the next step?
Yahoo CEO Jim Lanzone says Trump’s tariffs hit its advertising business
Ads for the automotive industry and consumer packaged goods were the worst hit, he told Semafor World Economy.
Advertisers demand billions of dollars from Google in escalating monopoly battle
Alphabet Inc.’s Google is facing billions of dollars in potential damage claims as part of mass arbitration tied to the company’s online search and advertising technology businesses, which courts have ruled were illegal monopolies.
Meta Expected to Unseat Google as World’s Largest Digital-Ad Player
The owner of Instagram and Facebook has fueled growth with new advertising products and AI.
1 in 10 health ad dollars go to sites spreading misinformation
Advertising on health misinformation websites reached $336.4 million, with $35.7 million from public health entities, threatening credibility in health info.
Virginia Business photographer wins Best in Show
Virginia Business won nine awards in the Virginia Press Association‘s 2025 News & Advertising Contest, including a Best in Show award for Specialty Photography to contributing photographer Norm Shafer, the state organization announced during its April 11 annual awards banquet held at The Virginian hotel in Lynchburg. Shafer won the VPA Best in Show award […]
ON THE JOB: “What is the Best Business Advice You’ve Ever Received?
Interviews by Deborah Jeanne Sergeant Sound advice can contribute to your success. We recently asked area business leaders, what was their best advice they’d ever received. Here’s what they said: “The best advice I ever received was from my then –boss, Gerry Church, Fulton plant manager at Miller Brewing Co. He told me that whenever I wanted to discuss a business problem or issue with him, I should also be prepared to offer possible solutions. It’s the difference between being proactive or reactive. It’s also the difference between being a leader or follower. That has served me well in any business relationship I have had since then.” — Stephen Chirello, Owner, Steve Chirello Advertising, Fulton “Someone will always do it for less; they will also take the most effort to service or satisfy and leave you for the next lower price.” — John M. Henry, Owner, Speedway Press, Mitchell Printing, Phoenix Press, Oswego “I’m going to answer this question by turning it around and giving my own advice that is, ‘Always treat every customer as if they were your only customer!’ We are celebrating our 50th anniversary in business this year. We started our business on March 25, 1976. My advice works.”” — Nick Chervinsky, President, Brewerton Pharmacy, Brewerton “’You need to toot your own horn, my grandfather, Howard D. Dice, told me.” — Beth Ann Dice, Women’s active aging and cancer recovery coach, Mission Movement Wellness Studio & Breast Cancer Recovery Studio, Fulton “In the micro enterprise class, they taught, ‘Get a good lawyer, accountant and bank.’ That was over 30 years ago and I still have those three today. I chose good people I could grow with.” — Tony Pauldine, Owner, Anthony M. Pauldine General Contractors Inc., Oswego “From my grandfather; ‘Listen to everyone! You never know where you will get the solution you need.’” — Kevin Dean, Executive director, Oswego County Opportunities, Fulton “‘Preparation is the mother of success.’ My dad always drilled that into my head growing up, and it has helped me avoid a lot of snags in both my personal and professional life. Thanks, Dad!” — Bekkah Frisch, Owner and president, iHeart Holdings, Inc., Fulton “If you don’t take a risk and try, you will never know.” — Justin Taber, Owner, Torbitt’s Service Center, Oswego “Be ready to take a loss.” — Cody Seymour, Manager, Damiano’s Eatery, Mexico “I’ve received so much good business advice over the years. When people are giving you advice, always be curious rather than judgmental. Follow your gut. Doing the right thing is never the wrong thing.” — Dana Decker, Principal owner/broker, Berkshire Hathaway Home Services, Oswego ’Do it and figure it out later.’ It hasn’t failed me yet. Too many people take time to think about doing this and this and this and then the opportunity is over with. If it’s somewhat reasonable — if it’s not something outrageous — do it and figure it out later.” — Jeremy Allen, Licensed real estate salesperson, Acropolis Realty Group, Syracuse “’Try to meet the needs of the customer. Treat them like you’d like to be treated.’ It’s like the Golden Rule says.” — Douglas Dickson, Physician and associate at CNY Foot Surgery and Podiatry Care, East Syracuse “The best piece of business advice I’ve ever received applies to life in general: always be honest. Never overstate your capabilities and always be willing to ask questions. The more specific you can be in any given topic will always lead to a better outcome.” — Tom Fernandez, President, Woodbine Hospitality, Syracuse “As a business owner, the advice would be ‘Don’t overextend yourself. Especially in agriculture, expect issues to come up.’ If something is going right, it’s not true agriculture. This last season, we scaled very hard to field another crew. We got more drones, crew and generators based on projections. This last season hit the ag community hard with a very wet spring. We did 15,000 to 20,000 acres for fungicide and the same for cover crop seeding in 2024. We scaled to 25,000 to 30,000 for 2025. We ended up doing 2,000 for fungicide and 3,000 for cover crop seeding. That’s why that advice was good.” — Rick Jordan, Operations manager, CNY Drove Services, Clinton “’Keep your head down, mind your own business and do the best for your clients that you can do.’ It has a lot to do with my success in working for Galloway Century 21.” — Ed Fayette, New York state licensed real estate agent, Century 21 Galloway, Oswego “’Expand in all ways, always.’ It just keeps you going and keeps you growing.” — Stephen Baier, Licensed real estate person, The Real Estate Agency & Bouck Commercial, Auburn “The best advice is, ‘Your biggest asset you won’t see on the books because it comes from your employees.’” — David Flickinger, Owner, Edible Arrangements, Syracuse “Don’t take things personally when you’re working with the public.” — Leeann Desimone, Manager, Annie’s Hallmark Shop, Auburn “‘Follow up.’ The customer knows that you care about what you are doing and that their opinion counts. Sometimes they might be on the fence about whether they want to use your company. If they’re asking your opinion on things, they feel you are concerned about what you’re doing. They like to be kept in the loop if they’re spending money with you.” — Dorothy Casper, Saslesperson, SweetWoods Memorials, Phoenix “The best business advice I received is ‘Never be the smartest person in the room. Surround yourself with people who are smarter than you.’ That’s how you learn.” — Debbie Bilello, Owner, Virtual Office Solutions, Central Square “’You need to grow your business but you can’t grow too big too fast.’ That’s what we’ve done at Pinnacle Maintenance. We’ve tried to grow but not too fast. Along those same lines, there’s another good piece of advice, ‘Don’t take on more than you can handle because it only leads to a bad name for your business and a bad experience for your customers.’ It goes along the same lines as growing your business slowly and carefully.” — David Wines, Owner, Pinnacle Maintenance, Central Square “Always be on time and do what you say you are going to do.’ I’ve done very well following that advice. Most of my work is referral and I don’t really do any advertising so I have a pretty good customer base. It’s mostly word-of-mouth from satisfied customers.” — Robert J. Fleming, Owner, Bob Fleming Windows & Doors, Brewerton “’Concentrate on your finances, always pay your taxes, and form a team you can depend on. Try to help the community you’re in as much as you can.’ We do all of these all the time here. We give and give and give to the community and the community gives back to us always.” — Susan Bonnet, Co-owner, Bonnet Sales and Service, Central Square “Keep smiling. It brings a positive attitude to the workplace.” — Karin Lindsley, Vice president, DTS Truck Service, Syracuse “‘Customer service above all.’ Following this advice has served us very well.’ — Guy Fox, Owner, Fox’s Discount Parts, West Monroe “The best thing to do is to make sure you’re taking in more money than you’re spending. I wish I could say I’m a good businessman but I have been in business since 1981. I’m not a bean counter but work well with my hands and its’s served me well all these years and I am still in business.” — Matt McGill, Owner, Matt McGill Collision, Brewerton
How OpenAI's reported ad plans could change the AI business model
OpenAI (OPAI.PVT) is reportedly projecting $100 billion in advertising revenue by 2030. Yahoo Finance Technology Editor Dan Howley explains how this could shift the artificial intelligence (AI) business model.
Unique X, Imagica Entertainment Media Services Partner to Transform Japanese Cinema Advertising Business
Digital cinema software provider Unique X and Imagica Entertainment Media Services (Imagica EMS), the market leader in Japan for post-production and media services, today announced the signing of a full long-term agreement, building upon their original Memorandum of Understanding (MOU). This strategic partnership establishes a robust framework for an exclusive collaboration aimed at transforming and […]
Expert Analysis | Discounting cannabis products at your business? Make sure to calculate tax correctly
New York’s adult-use cannabis marketing and advertising rules allow retailers to offer discounts, loyalty programs and other promotions — but only if the
TikTok's top North America ad exec, Khartoon Weiss, is leaving
Khartoon Weiss, the top executive for TikTok's North American advertising business, is leaving the company.
3 Things to Know: Brands and Social Issues, Adult Recreational Sports League Participation Rebounds, and Sports Betting Partnerships
CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how our partners achieve superior marketing outcomes here. 1. Consumers hold mixed expectations on brand activism, with Democrats more likely to switch or boycott based on personal values, while Republicans [...]Read More... from 3 Things to Know: Brands and Social Issues, Adult Recreational Sports League Participation Rebounds, and Sports Betting Partnerships
What OpenAI’s TBPN deal reveals about branded entertainment’s limits
Brands like OpenAI are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy.
Business looking up inside Bakersfield's office market
A pattern repeats itself along Bakersfield's California Avenue professional services corridor west of downtown: Building after building has signs out front advertising space for lease.
Health and government groups spend millions advertising on websites that promote misinformation, sometimes unintentionally
For years, health and government organizations have spent millions of dollars on advertising that appeared on websites that regularly promote health misinformation — financially supporting this growing health threat, sometimes inadvertently.
WME Sells 160over90 Sports Advertising Agency to Publicis
The French advertising giant will acquire the marketing agency to expand its sports business.
Building Brand Funded Entertainment in 2026
Little Black Book, Aardman, Somethin’ Else and Little Dot Studios spoke at Advertising Week Europe, sharing how brands can be a part of culture and storytelling in 2026, as reported by LBB’s Cathy Meyer-Funnell
How Can Climate Entertainment Help Us Talk About Climate Change?
We talk about why storytelling in film, TV and advertising has such a powerful sway over us, and take stock of the landscape of climate change depictions on your screens.
CVS Health puts creative and media in review
CVS Health’s advertising costs totaled $970 million in 2025.
Corus Entertainment Secures Court Approval For $363 Million Debt Plan
A fall in linear TV advertising and hefty borrowings led the major Canadian buyer of U.S. series like 'Survivor' and 'NCIS' to launch a recapitalization transaction to cut annual interest charges via a new parent, NewCo.
Instagram and Facebook are pushing deeper into shopping and ads
Meta unveiled a slew of new shopping and advertising updates to woo brands and creators. Influencers can soon earn a commission from affiliate links.
Pacers Sports & Entertainment Launches Fieldhouse Media Network, Delivering First-Of-Its-Kind Global Media Channel for Partners
Deloitte and Yieldmo help PS&E to grow market size through first-party fan data while producing convertible ROI INDIANAPOLIS (March 24, 2026) – Pacers Sports & Entertainment today launched the Fieldhouse Media Network, a first-of-its-kind global AI-powered media platform built on authenticated sports fandom, giving brands measurable access to one of the most engaged audiences – the fan. Developed in collaboration with Deloitte and Yieldmo, the network leverages Yieldmo’s Ymax.ai, an advertising platform with a dedicated sports vertical, and Converge™ by Deloitte for Sports fan data platform built on Deloitte Ascend™ to activate first-party, authenticated data from approximately 250 million sports and entertainment fans worldwide in a privacy-safe, cookieless […]
Pacers Sports & Entertainment Launches Fieldhouse Media Network, Delivering First-Of-Its-Kind Global Media Channel for Partners
Deloitte and Yieldmo help PS&E to grow market size through first-party fan data while producing convertible ROI INDIANAPOLIS (March 24, 2026) – Pacers Sports & Entertainment today launched the Fieldhouse Media Network, a first-of-its-kind global AI-powered media platform built on authenticated sports fandom, giving brands measurable access to one of the most engaged audiences – the fan. Developed in collaboration with Deloitte and Yieldmo, the network leverages Yieldmo’s Ymax.ai, an advertising platform with a dedicated sports vertical, and Converge™ by Deloitte for Sports fan data platform built on Deloitte Ascend™ to activate first-party, authenticated data from approximately 250 million sports and entertainment fans worldwide in a privacy-safe, cookieless […]
AI attack ads are hitting Massachusetts political campaigns
Lawmakers are considering new legislation to regulate the use of AI in political advertising. Have you spotted them?
Uber's Advertising Business May Be Bigger Than Investors Think
Uber is best known for moving people and delivering food. However, something small but potentially profitable is growing at the company.
AI-powered ads are driving US ad growth: Madison and Wall
Tools like Google's Performance Max and Meta's Advantage Plus are driving a lift in AI-powered advertising revenue, per Madison and Wall.
Google Is Not Ruling Out Ads in Gemini
WIRED spoke with Nick Fox, Google’s SVP of knowledge and information, about how AI is changing the company’s advertising business.
According to SEC Filing, Thomas W. Smith Trimmed Yelp Stake as Local Services Advertising Reshapes the Business
A recent SEC filing shows that investment manager Thomas W. Smith reduced his position in Yelp during the fourth quarter. Yelp’s platform helps people find local services and connects them with businesses looking for new customers, with a growing focus on higher-value categories such as home improvement and professional services.
MrBeast is exploring advertising and marketing services: trademarks
Top YouTuber MrBeast is looking to add advertising services to a growing number of ventures surrounding his media business.
Macquarie Lowers Price Target on Baidu (BIDU) Citing Sluggish Ad Business
Baidu Inc. (NASDAQ:BIDU) is among the 12 best stocks to buy and hold for the next 2 years. On February 26, Macquarie lowered its price target on Baidu Inc. (NASDAQ:BIDU) shares to $177 from $205 while maintaining an Outperform rating, saying that the price target reduction reflects sluggish performance in the company’s core advertising business. […]
Tesla dodges California license suspension after dropping misleading 'autopilot' marketing terms
Tesla avoids California license suspension after stopping "autopilot" use in marketing following state DMV order over misleading advertising practices.
Should Drug Companies Be Advertising to Consumers?
Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are proposing bans.
'I Feel Cheated and I Want a Refund': Fans Lash Out at New PS5 God of War's Unlockable Local Multiplayer Mode
Accused of false advertising
Bulk beads, politics and advertising not allowed on the parade route: What krewes should know
New Orleans City Council President JP Morrell is calling out ordinance violations by krewes. We’re breaking down the rules.
A.I. Personalizes the Internet but Takes Away Control
The relentless addition of artificial intelligence in popular apps raises questions about what’s at stake. The answer: the future of the internet and its lifeblood, digital advertising.
'Melania' falls steeply and 'Send Help' holds steady at No. 1
Studios instead put their focus on advertising movies for the massive television audience
'Melania' falls steeply and 'Send Help' holds steady at No. 1
Studios instead put their focus on advertising movies for the massive television audience
The Super Bowl, Advertising, and Small Business - Small Business & Entrepreneurship Council
by Raymond J. Keating – Americans tend to watch the Super Bowl for three reasons: 1) the actual game 2) the halftime show 3) the Super Bowl advertisements. Looking at number three, it’s been widely reported that advertisers are paying $8 million to $10 million for a 30-second TV ad during this year’s Super Bowl. […]
Maine bars prep for Super Bowl Sunday
In Augusta, Two Maine Guys bar and restaurant is advertising a Super Bowl watch party. They promise to keep the sound on their big screen TVs and will have food and drink specials all night.
See how this Louisiana business became the largest outdoor advertising company in America
"Our audience is the driving public. As long as people get stuck in traffic, we’re in good shape."
Claude is a space to think
Anthropic explains why Claude will remain ad-free—how advertising incentives conflict with building a genuinely helpful AI assistant users can trust.
Meta Stock Jumps After AI 'Book of Business' Hits $12.5B
META Shares Climb on Strong Advertising and AI Growth
Friends talk politics for the first time: Alondra and Bailey take One Small Step
Alondra Rivas-Jimenez, 20, and Bailey Newcomb, 21, met in the spring of 2024 while interning at an advertising agency and built a friendship. The two sat down to talk politics for the first time in their friendship.
Here's How Much Revenue OpenAI's New Advertising Business Could Generate by 2030
OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.
How OpenAI can build a $25 billion advertising business
OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.
Moxie Marlinspike has a privacy-conscious alternative to ChatGPT
Confer is designed to look and feel like ChatGPT or Claude, but your conversations can't be used for training or advertising.
Ads coming to ChatGPT for some US users as OpenAI seeks to generate new revenue
OpenAI announced plans to test advertising in ChatGPT, marking a shift in how the company monetizes its popular AI platform.
Dos Equis revives ‘Most Interesting Man’ ads as beer sales struggle
Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand.
TikTok Blocks Thai Politicians From Paying for Ads Before Poll
Social media platform TikTok said it would block Thai election candidates from paying for advertising or monetizing their content during the election campaign period.
Online Event: Latest on Dealmaking in Media & Entertainment
Many of the biggest names in media and advertising, from broadcasters to cable networks to Hollywood studios to broadband providers to advertising holding companies, are grappling with major strategic…
Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years.
Business Journal Introduces Sponsor an Issue Opportunity
The Business Journal is offering companies a new advertising option designed to deliver broad exposure across its multimedia platforms.
NBCU Sells Out Advertising Inventory for Milan Olympics Amid Sports Ad Boom
NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those events also sold out.
Ad Age’s 2026 Business Forecast—how you can prepare for the year
Industry leaders share their 2026 advertising predictions, from AI and ad tech to CMO priorities and creative strategy shaping the year ahead.
Amid CES Kickoff, Amazon Is Ready to Power Up Its Sports Advertising Business
Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie.
Amid CES Kickoff, Amazon Is Ready to Power Up Its Sports Advertising Business
Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie.
Labour needs complete ‘reset’ to defeat threat posed by Reform UK, says strategist
New Labour advertising strategist Chris Powell says Reform are threat to democracy and urgent plan must ‘wage and win the daily war for attention’
5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks
Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.
Nine mental-health tips for a happier 2026
Regardless of any resolutions you may have for 2026, one thing is for sure: Everyone wants to have a happy new year.While losing weight or saving money may be great goals, the most straightforward path to happiness is caring for your mental and emotional health. A robust body of research shows that simple cognitive and behavioral strategies can reliably boost happiness and reduce stress – and they’re generally free and accessible to all.These strategies don’t have to be super time-consuming, but they do require intention: They only work if you do them.Here, psychologist Valentina Ogaryan, PhD, clinical director of the Simms/Mann UCLA Center for Integrative Oncology, shares her top tips for cultivating more calm, centeredness and happiness in the new year (or anytime):Make time for playPlay isn’t just for kids, and it’s far from frivolous. The National Institute for Play says engaging in silliness, fun and just-for-pleasure activities reduces stress and increases optimism and resilience. A recent review also found that play improves mental health.“Adults can benefit from play as much as children,” Dr. Ogaryan says, “not just as a reward, but something that helps regulate.”So go ahead and dance with your dog, build something with Legos, tell a joke, sing karaoke or do anything else that feels like fun. Don’t worry about being productive, just enjoy yourself. And, if you can, opt for more analog play, Dr. Ogaryan suggests, as a respite from our ever-more-digital world. Move your bodyWhether you dance, ski, do yoga, play pickleball, ride a bike, roller-skate, hike or lift weights, physical movement benefits overall happiness and well-being. A 2018 review study of more than 1.2 million adults in the U.S. found that doing any kind of exercise was “significantly and meaningfully associated” with better self-reported mental health.The sweet spot was 45 minutes of movement three to five times a week, but even short bursts of physical activity can boost brain health, according to the Centers for Disease Control and Prevention.“Movement helps support mood and regulate the nervous system,” Dr. Ogaryan says.Plus: exercise can improve sleep quality, and sleep is essential for mental health.Prioritize sleep“Sleep plays a major role in managing stress,” Dr. Ogaryan says. Research shows that lack of sufficient sleep increases the risk of various diseases, including depression.While stress can interfere with sleep, practicing good sleep hygiene can make logging ZZ’s easier. That means maintaining a consistent bedtime; keeping the bedroom cool, dark and quiet; and avoiding social media, news and stimulating shows before bed.Consume lessWe live in a consumer culture, inundated by endless streams of content and advertising everywhere we go, which makes it easy to get overstimulated.“Something really helpful for stress reduction is to simply consume less,” Dr. Ogaryan says – less news, less social media, less information, less noise, less screen time. “It’s about reducing the input,” she says.Consider setting a maximum number of news articles per day, for example, or a time limit on scrolling. Maybe even go device free for an afternoon or a whole day.Practice present-moment awarenessWith so much coming at us all the time, focusing on the here and now can make life feel more manageable, Dr. Ogaryan says: “When everything feels super overwhelming, when everything feels larger than life, let’s make our world a little bit smaller for that moment in time.”She suggests taking things one day, or even one hour, at a time. Ask yourself: What’s my next right action? Release the need to know how everything turns out and liberate yourself from having to handle everything right now. Let the future take care of itself and just focus on the current moment. Then the next one. Have a daily anchorFrom work to the daily commute to family and life responsibilities, our days can feel jam-packed. Dr. Ogaryan recommends creating a centering daily anchor that can fit into even the busiest day.Maybe it’s a 10-minute walk during your lunch break or mindfully enjoying your coffee in the morning. Let your anchor adapt to your needs each day, she says, but be intentional about using that time to ground yourself and calm your nervous system. You might even say to yourself, “I choose this walk to help me become centered,” or “My day already feels stressful, so I’m going to take the next 10 minutes to enjoy this cup of coffee, feel the warm mug in my hand and just be present.” Having an anchor won’t erase the busy-ness from your day, but it will allow you to approach it more calmly.Be kind to yourselfMost of us have a harsh inner critic in our heads who works overtime. But that critical voice only increases our stress, triggering the same fight-or-flight response as caustic words from another person.To feel happier, we need to replace that inner critic with a kinder, more compassionate voice, Dr. Ogaryan says. Studies show that self-compassion is a source of eudaimonic happiness – the kind of happiness associated with purpose and meaning in life.While our knee-jerk reaction may be to self-criticize – “How could you let it get to this point? You didn’t manage your time well and now the project is going to be late. You’re so inept.” – we fare better mentally by treating ourselves with kindness, like we would a friend. That might sound like, “You’ve got a lot on your plate, but you are capable and you’ll get it done. I believe in you.”We may think that speaking kindly to ourselves means letting ourselves off the hook, so we end up becoming lazy do-nothings. But research shows the opposite: People who are self-compassionate are more likely to try harder in the face of failure and ultimately reach their goals.You can thank your inner critic for its good intentions, but resolve to talk to yourself in a kind, compassionate voice.Connect with othersHumans are social animals built for connection. Stress can be isolating and cause us to withdraw, but connecting with others is a salve for the psyche, Dr. Ogaryan says.“We know that not all relationships are always easy, but if we can think about intentional, nourishing connection – even in really small doses – it could really help center us,” she says.Take a moment to laugh with your colleagues, hug your pet, have a conversation with a friend or smile at the barista making your coffee. A study found that even tiny interactions with casual acquaintances and strangers decreases loneliness and improves happiness and well-being.Seek supportIf you try these practices and happiness remains elusive, or if you can’t access the wherewithal to follow these tips, seek support from your physician or a therapist. Mental health conditions are among the most common health issues in the U.S. and around the world – more prevalent than diabetes or heart disease. One in five people in the U.S. experiences a mental illness each year, with depression and anxiety the most common, according to the National Institute of Mental Health.“We can all think about these tips,” Dr. Ogaryan says. “But it’s important to recognize if you’ve done everything you can and you’re still really struggling, it’s really important to seek help.”
A new era for sports communication at UNC Hussman | UNC Hussman School of Journalism and Media
As director of UNC Hussman’s Sports Communication Focus Program, Distinguished Associate Professor of Sports Communication Livis Freeman is building on the work of the school’s legendary Distinguished Professor for Sports Communication John Sweeney. Sweeney, who retired last year, developed one of the most respected sports communication programs in the country. Freeman, now in his 12th year at the school, is launching an ambitious expansion of the program that is transforming how UNC prepares students for careers in sports media. The most visible change came this fall with a reimagining of “MEJO 377: Sports Communication.” Previously offered as two sections with 30 students each, the course expanded to 96 students and welcomed former UNC basketball star and NBA veteran Tyler Hansbrough as the co-instructor with Freeman, bringing real world professional experience directly into the classroom every week. The course has been a huge success. Students have participated in recording a podcast with Hansbrough and learned from an impressive lineup of guest speakers. Steve Kirschner, UNC’s senior associate director of athletics for communications, was the first in the course’s guest speaker series, followed by UNC Hussman alumni including Kaitlyn Schmidt ’23 from Bleacher Report, Deaton Bell ’90 from Turner Sports and Becca Royer ’19 from the Philadelphia 76ers. Travis Tygart, CEO of the U.S. Anti-Doping Agency, also shared his insights with the class. The highlight of the semester came when Roy Williams, who coached Hansbrough and the Tar Heels to a national championship in 2009, visited the classroom. Former UNC men’s basketball players Luke Maye and Marcus Ginyard showed up to support their former coach and Hansbrough, creating an unforgettable experience as Williams entertained students with stories and insights that captivated the room. Student demand has been overwhelming. The course reached capacity within two days of registration opening, with more than 40 students on the waitlist. “Students want to learn from people who have actually lived these experiences,” Freeman said. “Tyler shares insights into media relations, broadcast production and athlete communications that you simply can’t get from a textbook.” The model proved so successful that the school secured funding to continue it for the next five years, with a different former professional athlete co-teaching each fall. The school’s curriculum committee approved a proposal to expand the course to 150 to 200 students starting in fall 2026. This change will make it an introductory course accessible to students from across the University, transforming it into a showcase course for the entire campus. The course redesign represents just one piece of a broader sports communication program overhaul. This fall, the curriculum committee approved “MEJO 390: Sports Play by Play,” the first course of its kind at UNC. Limited to 10 advanced students, the course will be taught by Matt Krause, the current voice of UNC women’s basketball and an ACC Network broadcaster. Students will call actual games across multiple sports including women’s softball, soccer, volleyball, field hockey and lacrosse, as well as men’s soccer and lacrosse. They will also shadow broadcasts of men’s and women’s basketball games. “The sports broadcasting industry is exploding with streaming platforms and conference networks creating unprecedented demand,” Freeman said. The course emerged directly from student advocacy, led by Anna Laible ’26 and others who pushed for hands-on broadcasting experience. Professional equipment has been acquired, partnerships with UNC Athletics are in place and a soft launch began this semester with three experienced students calling games to test the system. The program’s growth extends into other specialized areas as well. Last spring, Stembler Professor Charlie Tuggle launched a new sports event management and hospitality course in partnership with On Location, a company that manages major sporting event experiences. The course provided students with opportunities to travel to the Super Bowl and NFL Draft, and Tuggle plans to take a group to the 2026 Milan Olympics this spring. Looking ahead to spring 2026, Associate Professor Ryan Thornburg will debut a sports data visualization course, adding another dimension to the program’s skill-building offerings. The curriculum expansion reflects the increasingly diverse career paths available in sports media, from traditional journalism and broadcasting to digital analytics and strategic communication. The program is also diving into one of college athletics’ most transformative developments: Name, Image and Likeness rights. Freeman’s “MEJO 466: Sports Marketing” class collaborated last spring with Associate Professor Gary Kayye’s “MEJO 371: Advertising Creative” class on a project with UNC’s Carolina NIL group to help rebrand their organization. That same semester, Kayye’s class envisioned Chapel Thrill, UNC football’s new pregame concert and entertainment experience. And Shaun Anderson, the school’s Knight Chair in Sports, Race and Media, continues to explore the broader implications of NIL through his research and teaching. These NIL-focused initiatives give students direct exposure to the business side of college athletics at a moment when the landscape is rapidly evolving. “Our students aren’t just learning about these changes,” Freeman said. “They’re actively helping shape how schools and athletes navigate them.” The transformation of UNC Hussman’s sports communication program reflects a broader philosophy about how to prepare students for careers in a rapidly changing industry. By bringing in professional practitioners like Hansbrough and Krause, partnering with industry leaders like On Location and ACC Network, and engaging with current issues like NIL, the program ensures students graduate with both theoretical knowledge and practical experience. For alumni who remember the foundations John Sweeney built, the expansion represents an evolution rather than a departure. The program still emphasizes strong reporting, strategic communication, ethical communication and critical thinking. But now it also offers students the chance to call live games, work on real NIL campaigns and learn directly from former professional athletes. “We’re not just teaching students about sports media,” Freeman said. “We’re giving them the tools, experiences and connections to actually build careers in it.” With new courses launching, professional partnerships deepening and enrollment expanding, UNC Hussman’s sports communication program is positioning itself as a national leader in preparing the next generation of sports media professionals. For current students, the message is clear: if you’re interested in sports communication, there’s never been a better time to be at UNC Hussman. And for the hundreds of students trying to get off waitlists and into these new courses, the school is working to create more opportunities. The program John Sweeney built is growing in ways that honor his legacy while meeting the demands of a new era in sports media.
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