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U.S. Department of Health and Human Services (HHS) Recommends Science-Based Thresholds to Target Dangerous Enhanced Kratom Products
Kratom products credit: CDPH DEA takes action based on updated recommendation from HHS October 11, 2026 - WASHINGTON - On Friday, the U.S. Department of Health and Human Services relesed the following: The U.S. Department of Health and Human Services (HHS) provided a new recommendation to the Drug Enforcement Administration (DEA) that establishes science-based thresholds for 7-hydroxymitragynine (7-OH) and mitragynine pseudoindoxyl (MGPI), potent opioid compounds associated with products marketed as kratom. The Department of Justice today announced that DEA issued new Notices of Intent reflecting HHS’ updated scientific analysis and recommendations, including a new Notice of Intent for 7-OH and MGPI incorporating HHS’ recommended concentration and ratio thresholds. Following a review of available scientific data and comments, HHS Assistant Secretary for Health Admiral Brian Christine, M.D., recommended that DEA use concentration or ratio-based thresholds to determine which products containing 7-OH and MGPI are subject to Schedule I control for purposes of temporary scheduling of these substances under the Controlled Substances Act. The recommendation is designed to target concentrated or chemically altered products while distinguishing them from natural botanical kratom products, which may contain trace amounts of 7-OH and MGPI. “We are drawing a clear line between natural kratom and dangerous, enhanced opioid products,” said HHS Secretary Robert F. Kennedy, Jr. “We listened to the public, followed the science, and developed a clear recommended threshold for temporary scheduling that targets concentrated 7-OH and MGPI without sweeping natural botanical kratom into Schedule I. The Trump Administration will continue taking decisive action against dangerous products that fuel addiction while making sure our policies are grounded in rigorous science.” Under the recommendation, 7-OH and MGPI would be controlled in Schedule I for purposes of temporary scheduling when either substance alone, or their combined amount when both are present: Exceeds 1 milligram per gram in solid powders, encapsulated material, or other solid forms, or exceeds 1 milligram per milliliter in liquid preparations; or When the mass of mitragynine present divided by the mass of 7-OH, or MGPI, or the combined amount of 7-OH and MGPI if both present, is less than 100. The ratio-based approach reflects the alkaloid composition of natural kratom products and provides a way to identify products intentionally enhanced or concentrated with 7-OH or MGPI. Available scientific data indicate that 7-OH occurs naturally in botanical kratom at relatively low or trace levels, while some evidence reviewed by FDA suggests MGPI may also occur at trace levels in some natural or kratom-derived products. FDA's scientific review found that 7-OH is substantially more potent than morphine in preclinical studies, with available data indicating approximately two to nine times greater potency depending on the study. FDA also identified evidence supporting a meaningful risk of opioid-like physical dependence and withdrawal from MGPI. “Our recommendation gives DEA a scientifically supportable framework to distinguish natural botanical kratom from products that have been concentrated or manipulated to deliver dangerous levels of potent opioid compounds,” said Assistant Secretary for Health Admiral Brian Christine, M.D. “This approach allows us to focus on the products that pose the greatest threat to public health.” In July 2025, following an FDA scientific and medical evaluation, HHS recommended that 7-OH above a specified threshold be placed in Schedule I of the Controlled Substances Act. In July 2026, DEA announced its intent to temporarily schedule 7-OH above a specified threshold, and HHS simultaneously sought public comment on the proposed threshold. DEA subsequently temporarily placed MGPI and two synthetic 7-OH derivatives, MGM-15 and MGM-16, in Schedule I. Since then, questions have emerged about how scheduling could affect natural botanical kratom products potentially containing trace amounts of MGPI. The new HHS recommendation responds to those concerns by providing DEA with a more precise threshold based on both the concentration of 7-OH and MGPI and their relationship to mitragynine, the predominant alkaloid in kratom. HHS and FDA will continue working with DEA to protect Americans from dangerous concentrated and synthetic opioid products while ensuring federal policy is grounded in the best available science. Source: HHS
Labour has got the message – it’s developing nations suffering most from bond market turmoil
Just as Brown and Blair did in 2005, Andy Burnham aims to champion debt relief to help developing countries
Sunderland looking good for relegation
Ahead of the season kicking off, I fancied Sunderland to be relegated. Yes, I know what you are saying, as a Newcastle United fan I would be wanting that to happen.
How John Fetterman spends his time comes under more scrutiny as he weighs future in the Senate
The Pennsylvania Democrat has been labeled an absentee senator for years. As he floats the possibility of running again, what has he actually done?
Philadelphia Eagles vs. Jacksonville Jaguars in London: How to watch the NFL international game today, start time, where to stream and more
Find out how to watch the Eagles vs. Jaguars NFL London game this week.
Hull City vs Everton: Match Preview| The Toffees are back!
It’s been 84 years… Now we all know how an elderly Rose felt in Titanic after enduring the longest of international breaks. There will have been 22 days between the win over Ipswich and Sunday’s trip to Hull, making it feel like a mid-season break. Despite the criticism, I am in favour of the new […]
A gut health dietitian shares how she eats enough fiber every day
Sophie Medlin, a dietitian who has been specializing in the colon for 20 years, has built habits that make it easy to eat gut-loving foods.
A gut health dietitian shares how she eats enough fiber every day
Sophie Medlin, a dietitian who has been specializing in the colon for 20 years, has built habits that make it easy to eat gut-loving foods.
"I Don't Think..." – Michael Carrick Claims Intensity Wasn't The Issue vs Spurs
A stoppage-time collapse and recurring midfield sluggishness haunt the Red Devils, forcing Michael Carrick to defend his squad's fitness levels after a frustrating stalemate against ten-man Tottenham.
Alabama’s Kalen DeBoer Makes Concerning Admission After Georgia Loss
Alabama football head coach Kalen DeBoer has plenty of reasons to believe in his Crimson Tide, but Saturday’s loss to Georgia has introduced a question that nobody inside the program can confidently answer just yet. How will Alabama respond when things aren’t going its way?For much of the season, DeBoer has been able to evaluate […] The post Alabama’s Kalen DeBoer Makes Concerning Admission After Georgia Loss appeared first on HEAVY.
Ducks’ Cutter Gauthier Injury Update Leaves Question of What Happened
It feels like it’s been a particularly painful start to the season in the NHL. The Anaheim Ducks are the latest team to get hit with the injury bug to a star player: In their case, Cutter Gauthier on Saturday night. Gauthier isn’t alone in this, though. The Rangers just lost star goalie Igor Shesterkin […] The post Ducks’ Cutter Gauthier Injury Update Leaves Question of What Happened appeared first on HEAVY.
White Sox break their own 3-day old MLB postseason record with 21 strikeouts in season-ending loss to Guardians
Who sings the 'Sunday Night Football' theme song? All about the beloved tune
Football fans have been \
Braves News: Tarik Skubal rumor, ALCS matchup, more
Atlanta Braves news and notes from Saturday
Cavan Sullivan hits historic new heights with Philadelphia Union
By José NuñezRecords are meant to be broken. For Cavan Sullivan, that has been the story of his breakout 2026 season.Fresh off his historic USMNT debut, the 17-year-old midfielder delivered two assi...
5 Cheaper Android Tablets To Buy Instead Of The Samsung Galaxy Tab S12 Ultra
If you're in the market for a new tablet and have been eyeing Samsung's Galaxy Tab S12 Ultra, you might consider these cheaper alternatives.
ASU without starting center Tana Alo-Tupuola
Tana Alo-Tupuola's absence throughout the week had not been explained during the week, as he was coming off playing all 75 center snaps the previous week against Baylor.
Tuipulotu is called in after Capstick ruled out
EXETER have signed No.8 Carwyn Tuipulotu for the rest of the season. The 25-year-old, who has represented Wales at Under-20 level, played in France last season for Pau and was a free agent. He has most recently been training with Dragons having previously played for Scarlets, and had a spell with Saracens in 2025. “After […] The post Tuipulotu is called in after Capstick ruled out appeared first on The Rugby Paper .
Ed Orgeron rejoins LSU football team for first road trip since health scare
Ed Orgeron has not been with LSU after dealing with a health scare, but he was able to rejoin the Tigers for the road game against Kentucky.
The latest on Georgia football RB Nate Frazier vs. Alabama
Georgia junior RB Nate Frazier has been injured since Sept. 19, though he saw a few snaps on Oct. 3. He was suited up for Alabama, but has not yet played. The latest:
Not Your Momma’s Mammogram. How AI Helps Modernize Screening.
For decades, mammography has been one of healthcare’s most powerful tools for detecting breast cancer early. And today, artificial intelligence is helping make that screening even stronger. California’s Sutter Health has long been recognized as a leader in quality care and digital health innovations. The not-for-profit health system has embraced AI-enhanced mammography to support radiologists, […]
Barry Manilow's comeback stymied by more health issues
Barry Manilow's comeback has been cut short.
Georgia vs. Alabama score, live updates, highlights: Follow SEC showdown after Hurricane Isaias
As A Twilight Fan, I’m Already Obsessed With CBS’ Eternally Yours (And Not Just Because Of THAT Reference)
I've been bloodthirsty for something like this.
Good News Confirmed for Celtic Before Facing Motherwell
Celtic have been handed some good news ahead of their game against Motherwell.
ALDS Game 5, White Sox vs Guardians Chat and Discussion
Yay, more playoff baseball. Here is your Battery Power ALDS Game 5 Chat and Discussion. However, you’re not limited to this. It’s also for whatever. There are some football games going on as well. I’m losing weight to the tune of 10 pounds in 4 weeks. My kid just discovered Teenage Mutant Ninja Turtles. It’s […]
University Health seeks help identifying man struck by vehicle
The man is unconscious and lacks any form of identification, University Health said.
Vuskovic a target for Bayern
Bayern Munich are among a number of clubs keen on Brighton defender Luka Vuskovic, AC Milan looking at Bournemouth's Alex Scott, Liverpool interested in Barcelona defender Jules Kounde, plus more.
Jaguars waive recent draft pick ahead of Week 5 game
The Jacksonville Jaguars have waived a recent draft pick ahead of their Week 5 matchup vs. the Eagles.
Rubio pledges US cooperation in Marine-linked murder case
A US Marine stationed on Okinawa has been arrested on suspicion of killing a 39-year-old woman.
What Comes Next For Tencent Music After A 62% Slide
If you backed Tencent Music Entertainment Group for its fan economy story and smartphone tailwinds, the recent outcome would have been jarring. Holding Tencent Music Entertainment Group over the past year would have meant a 61.7% loss, including dividends. If you were weighing that decision on 9 October 2025, with analysts split between bullish digital growth and stricter rules plus margin pressure, which specific assumptions about user monetization, regulation, or offline events did the...
Starbucks lawsuit puts sugary drinks in spotlight as doctor warns of health risks
Dr. Michael Aziz, an attending physician at Lenox Hill Hospital, discusses the sugar content of specialty coffee beverages amid litigation involving Starbucks, with estimates reflecting specific sizes and customizations.
Broncos Linebacker Will Be Back In Court This Week
Denver Broncos linebacker Jonathon Cooper has a trial date in November, but a new hearing has been added.
‘Failed as a party’: Bronson criticizes Wilson and GOP leaders as Republicans jostle over strategy in Alaska governor’s race
Former Anchorage Mayor Dave Bronson said Alaska Republican Party leaders have been “completely absent” from the governor’s race.
Alabama vs. Georgia live score, updates, highlights from 2026 SEC rivalry game
The Sporting News is tracking live scores, updates and highlights from Alabama vs. Georgia in Tuscaloosa. Here's the full updates from this SEC rivalry.
Erie County Department of Health reports potential diphtheria exposure in West Seneca schools
BUFFALO, N.Y. (WIVB) — The Erie County Department of Health has confirmed a travel-related case of bacterial illness diphtheria, with schools in the West Seneca Central School District being identified as potential exposure sites. According to the district, notifications have been sent to families at Clinton Primary, Northwood Elementary, Winchester-Potters Elementary & East Middle School. […]
Rayo Plastic Balls Protest Forces La Liga Match Suspension
Rayo Vallecano’s long-awaited return to their Vallecas stadium ended in chaos on Saturday. The La Liga match against Athletic Club was suspended after local fans repeatedly interrupted play by throwing hundreds of small plastic balls and paper airplanes onto the pitch, a coordinated protest against club president Raúl Martín Presa, in what should have been […] The post Rayo Plastic Balls Protest Forces La Liga Match Suspension appeared first on HEAVY.
Darius Slayton to miss Week 5
Colts WR Darius Slayton downgraded from questionable to out for Week 5
Weekend Reading on Women's Representation: Arizona Congress Candidate Speaks Out About Her Rape, 'It’s OK to Talk About It’: Will Alexandria Ocasio-Cortez Run for President?
Weekend Reading on Women’s Representation is a compilation of stories about women’s representation in politics, on boards, in sports and entertainment, in judicial offices and in the private sector in the U.S. and around the world—with a little gardening and goodwill mixed in for refreshment! —Friday, Oct. 9, marked 115 years since the men of California went to the polls to decide whether the women they lived alongside would be permitted to join them there. —Bernadette Greene-Placentia, the Democratic nominee in Arizona’s 8th Congressional District with a real chance to upset her opponent, was reportedly raped while fixing one of her yard signs. "She chose to share her story because she knows many survivors struggle in silence, and she hopes that by speaking about her experience, others will know they are not alone," said a campaign spokesperson. —Pew Charitable Trust reports that 37 percent of Americans now believe a woman will not be elected president in their lifetime. I urge women like AOC to seriously consider a presidential bid in 2028. —The poet, essayist and translator Anne Carson was awarded the Nobel Prize in literature for her genre-defying work. Since 1901, the Nobel Prize in literature has been awarded 122 times to 104 men and just 18 women. ... and more.
Knicks' Karl-Anthony Towns reportedly 'irked' owner James Dolan with extension talk comments
It seems like Karl-Anthony Towns has done enough talking in the media to make the owner of the organization unhappy. That could have been a major part in stopping the extension talks.
Queen Creek businesses requesting state liquor licenses
The Queen Creek Town Council recommended approving several businesses for liquor licenses from the Arizona Department of Liquor Licenses and Control. Kilkenny's Irish Pub, 20736 E. Munoz St., is …
Heat’s Tim Hardaway Jr. leaning into ‘familiarity and comfortability’ of Miami: ‘It’s surreal’
This is a homecoming that Tim Hardaway Jr. has been thinking about for a long time.
NBA insider reveals potential Warriors' Kristaps Porzingis return timeline for unknown health issue
Kristaps Porzingis has not been to training camp after suffering an undsiclosed health issue. An NBA insider may know when the veteran center will come back.
Jim Cramer Weighs MasTec’s (MTZ) Business Against the Selling Pressure
Toward the end of the October 6 lightning round of Mad Money, a caller asked about MasTec, Inc. (NYSE:MTZ). Jim Cramer acknowledged its operating performance but remained reluctant to buy, as he said: This thing has been crushed. I mean, it’s been crushed. And you know what? It’s doing pretty well. It’s not even that […]
Is Elevance Health (ELV) Undervalued After Its Recent Share Price Rally?
Elevance Health (ELV) has been on investors’ radar after a recent share price move, with the stock last closing at US$412.70. That shift now meets a business generating US$201.1b in annual revenue. Recent trading has been firm, with a 1-day share price return of 2.93% and a 7-day share price return of 6.80%. Elevance Health’s year-to-date share price return of 16.50% and 1-year total shareholder return of 19.16% point to momentum building despite a small 3-year total shareholder return...
Savion Williams won't play in Week 5
Savion Williams to miss game versus Bears due to ankle injury
Cristiano Ronaldo provisionally suspended after Portugal walkout
Cristiano Ronaldo has been provisionally suspended after the Portuguese Football Federation (FPF) announced on Saturday that it had opened disciplinary proceedings against the 41-year-old over his decision to walk out on the national team."Disciplinary proceedings have been initiated against Cristiano Ronaldo," said the federation in a statement, classifying the case as "urgent" and confirming Ronaldo is currently suspended pending a decision on the final punishment.
Reports: Ronaldo provisionally suspended by Portuguese FA
Cristiano Ronaldo has been provisionally suspended by the Portuguese Football Federation after walking out of the national team camp, Portuguese media reported on Saturday. There is at yet no decision from the federation's disciplinary committee on the extent of his long-term punishment.
Excellence in Business Leadership Awards returns to The Grand in November
Five finalists have been named for the 2026 ATHENA Leadership Award.
Every Virtus Bologna player drafted by the Golden State Warriors
Let's take a look at every player who has been drafted by the Warriors out of Virtus Bologna.
There Has Never Been a Better Time To Get Into Star Wars
Two great games have helped me see the light
Three Keys To A Spartans Homecoming Win Over Illinois
Pat Fitzgerald still seeks his first Big Ten win as Illinois visits for homecoming Saturday. #GoGreen
The best 20 cities for a starter home
The share of starter homes has been falling in the US. But some cities are bucking that trend. Here are the best cities for starter homes.
Maresca: Man City players can shut out controversy against Liverpool
Enzo Maresca has no concerns about his players' mentality as Manchester City brace themselves for a hostile reception at Liverpool. City travel to Anfield on Sunday for their first match since it was announced the club had been found guilty of breaching the Premier League's financial regulations.
Abbott targets Hinojosa over whether she backs a state income tax
For weeks now he has been pointing to a 2019 vote as evidence that his opponent, Gina Hinojosa, wasn’t against income taxes and “is dangerous for Texas.”
TeraWulf to double data center size near Ashland; Ky. Power to add unit at Big Sandy
TeraWulf Inc. plans to double the capacity of its AI data center at the EastPark industrial park near Ashland a year ahead of schedule, which the two companies say would lead to lower residential electric bills for residential customers. Also, the data center could double in capacity again, TeraWulf says. Kentucky Power says it plans to add a new generating unit at the Big Sandy Power Plant near Louisa, Kentucky, as part of the expansion.
🚨 Breaking: Ratiu ruled out of Rayo-Athletic
Rayo Vallecano head into their match against Athletic Club with a significant late withdrawal. Full-back Andrei Rațiu will not be available for the game.The Romanian international had been playing th...
3 bold predictions for Indiana football at Nebraska
From Lee Beebe Jr.’s carries to Charlie Becker’s run blocking, here’s a few predictions for how Indiana’s day could go.
Minnesota health insurance premiums could jump as much as 21% in 2027
Without the reinsurance program, however, insurers' proposed average would have been 57.9%.
Will We Ever Understand Dementia?
Since the days of Dr. Alzheimer himself, there has been a dream that severe senility might have an explanation — and a cure. The search for both has never been more urgent.
Does written language speed up or slow down cultural change?
The written word has been revolutionary in preserving ideas from the past, and transmitting new ones in the present. But does it favor tradition or change?
Arsenal tube station reopens after ‘sinking’ fears
Arsenal tube station has reopened just in time for the Gunners’ game against Leeds United on Saturday afternoon, following concerns that it was sinking.Photo by Julian Finney/Getty ImagesOn Friday a...
Venezuelan and Latin-fusion food truck celebrates 2 years of business in Toledo
Casero Kitchen has been serving up Venezuelan and Latin-fusion flavors in Toledo for nearly two years. The local food truck, owned by Ramiz Parra, ...
Washington’s Physicality Gap Amplified in Iowa Loss
Elijah Brown’s second-half performance struck life into the Washington offense, but it wasn’t enough to overcome the hole it dug itself against Iowa in the first half. The Huskies began the game with five straight punts. In what Jedd Fisch called a measuring stick game against the Hawkeyes, his team failed to measure up to …
What happens when you grow up not knowing your family medical history?
People who have been adopted or are in care sometimes struggle to access family medical history which could be crucial to their own health.
What happens when you grow up not knowing your family medical history?
People who have been adopted or are in care sometimes struggle to access family medical history which could be crucial to their own health.
Vietnamese Horror ‘Arithmadtic’ Leads Bee Entertainment’s Busan Slate
Vietnam’s Bee Entertainment brings Dark Academia horror ‘Arithmadtic,’ three more 2027 features and three long-form dramas to Busan market.
Every BK Skonto player drafted by the Golden State Warriors
Let's take a look at every player who has been drafted by the Warriors out of BK Skonto.
Mattel's latest play to counter slowing Barbie sales: Water parks
With Barbie sales slipping, Mattel is looking to its characters and games to build a new revenue stream: water parks. The El Segundo, California, company has been trying to find
Prospect funeral home owner accused of stalking, threatening former business partner
PROSPECT, Conn. (WTNH) — The owner of a funeral home in Prospect has been arrested following a state police investigation into his alleged harassment and stalking of a former business partner, acco…
'Newlyweds' co-creator Gail Lerner fired as showrunner ahead of premiere
The showrunner and co-creator of "Newlyweds" has been fired two weeks before its premiere.
Jakobi Meyers cleared for Week 5
Jakobi Meyers will be playing in Week 5 against the Eagles.
‘Newlyweds’ showrunner fired before series premiere, calls series ‘the most joyous TV experience of my life’
The co-creator of the new comedy ‘Newlyweds,’ which stars Téa Leoni, Tim Daly, and Jamie Lee Curtis, says she’s been fired ahead of its premiere.
Patriots cornerback depth chart, updated ahead of Raiders game
Four of the six cornerbacks on the Patriots roster have been ruled out for Week 5.
Cook Political Report Shifts 18 House Races Left, Including Four GOP-Held Seats from Toss Up to Lean D
The Cook Political Report shifted 18 House races to the left Friday — including four currently held by Republican incumbents.
Vibe-Coded Browser Ports Of Games Work Perfectly, Unfortunately
Call of Duty: Black Ops, Halo: CE, Grand Theft Auto: Vice City, Skate 3 and many more titles have been decompiled and ported to web browsers overnight
Denison business flourishing, 7 years after downtown fire
Seven years after a destructive fire on Main Street in downtown Denison, Texas, the area has been revitalized with a new visitor center and a Phoenix sculpture created from the remains of the buildings that burned. This transformation honors the past while embracing the revitalization of the once-devastated block.
Casino UK: How Online Gaming Became Part of Britain’s Entertainment Mainstream
The UK has always had a particular relationship with gambling. From the betting shops that became fixtures of every British high street to bingo halls that served as social hubs for working communities, wagering on outcomes has been woven into British leisure culture for generations. What changed in the past decade was not the appetite,
5 Ways Science Proves That Women's Bodies Are Amazing
The “weaker sex” myth has never been less true than it is today, when scientific evidence about the strength, intelligence, and resilience of a woman’s body just keeps piling up. Of course, there’s no...
Billi Hunt named Iowa State vice president for external relations
Billi Hunt, executive director of America’s Cultivation Corridor since 2018, has been named Iowa State University’s vice president for external relations, pending approval by the Iowa Board of Regents. Hunt, an Iowa State alumna, will begin her new role Oct. 12. Hunt has more than 25 years of experience in government affairs, strategic partnerships, communications,…
Lamar Jackson not available for Week 5
Ravens QB Lamar Jackson missed all three practices this week and has been ruled out
Diamondbacks bringing back hitting coach Joe Mather
Joe Mather has been the Diamondbacks' hitting coach since the start of the 2022 season.
New York Plans Stronger Sports Betting Regulation to Curb Gambling Addiction
The New York State Gaming Commission announced plans to require online sportsbooks to beef up user protections. The move follows reporting by ProPublica and others that raised questions about how apps like DraftKings treat problem gamblers.
NYC Health + Hospitals/Elmhurst Again Recognized as Center of Excellence by Go2 for Lung Cancer
NYC Health + Hospitals/Elmhurst has been re-designated a Center of Excellence by GO2 for Lung Cancer, recognizing the hospital’s commitment to expanding
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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