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US Open Influencer Credentials Double, And Tennis Etiquette Cracks
The U.S. Open nearly doubled its creator credentials to close to 100 this year. A halted Osaka match and viral ring-light clips show the cost of reach without onboarding.
Director says they beat Arsenal to sign La Liga youngster
Pablo Garcia has gone viral for crying after being sold to Racing de Santander by Real Betis, the club he has played for since he was a child.Betis had to make space for Dani Ceballos and decided to m...
Video: Opinion | The Joke That Started a Political Movement
“For more than a decade, the people in India were scared of questioning the government. Now, finally, people are no longer scared,” Abhijeet Dipke, a 30-year-old Indian university graduate whose viral X post led to the creation of the Cockroach Janta Party, tells Opinion Video.
Good Good Golf leadership collapses following viral Callaway ad backlash
Good Good Golf CEO Matt Kendrick and president Joe Flannery have stepped down from the media company following intense public condemnation over a promotional advertisement for a new Callaway driver, according to multiple reports. The commercial depicted a man pushing a woman to the ground and warning her not to touch the golf club. Good Good co-founder Nahid Giga has been named interim CEO, according to details from an internal memo first reported by Business Insider.
Erin Rae of V-103 has the latest in entertainment headlines
Lionel Richie is recovering in the hospital, Dyson releases a new smart toothbrush, and a man who was pretending to be an NFL player has gone viral.
Kelly Clarkson goes viral with ‘Golden’ from ‘KPop Demon Hunters’
The singer performed what she said is the most requested cover song in her show’s seven-year history — and the performance is blowing "up, up, up."
Study Identifies Potential Therapeutic Target Protein that Drives Metabolic Liver Disease Independent of Diet
The protein appears to cause liver damage by triggering an out-of-place antiviral immune response. Blocking this pathway can protect against liver injury in human cells and mouse models, even on a high-fat diet—paving the way for therapies to prevent liver damage.
11 movies coming to Netflix in September 2026, including Jacob Tremblay’s “Unabomber”
The streamer’s September lineup also includes a documentary about viral Olympic breaker Raygun.
I helped build Obama's 2008 campaign. Democrats aren't ready for 2026.
The most dangerous political misinformation of the 2026 midterm election may not go viral. You may never see it at all.
Andrew Garfield says he still believes in a gay Spider-Man: ‘Anyone can be in that suit’
Andrew Garfield wanted to see a gay Spider-Man in 2013, and he wants to see a gay Spider-Man in 2026. The actor revisits his viral EW interview from 2013 in which he wondered why Spidey can’t ‘be into boys?’
Influencer pleads guilty to criminal impersonation for viral pranks at Arizona businesses
An influencer known for prank videos pleaded guilty to posing as an employee during chaotic business takeovers in Tempe, Arizona.
Influencer pleads guilty to criminal impersonation for viral pranks at Arizona businesses
An influencer known for posting viral prank videos has pleaded guilty to criminal impersonation in Arizona for posing as an employee of businesses in a Phoenix suburb and orchestrating brief but chaotic takeover attempts.
Influencer pleads guilty to criminal impersonation for viral pranks at Arizona businesses
An influencer known for posting viral prank videos has pleaded guilty to criminal impersonation in Arizona for posing as an employee of businesses in a Phoenix suburb and orchestrating brief but chaotic takeover attempts.
Influencer pleads guilty to criminal impersonation for viral pranks at Arizona businesses
An influencer known for posting viral prank videos has pleaded guilty to criminal impersonation in Arizona for posing as an employee of businesses in a Phoenix suburb and orchestrating brief but chaotic takeover attempts
Pastor behind viral Dearborn clash discusses El-Sayed Senate bid, faith and political stakes
Pastor Lorenzo Sewell discusses his concerns about Michigan Democratic Senate nominee Abdul El-Sayed and the stakes of the November election.
Viral dashcam video leads to prison for insurance scammers
Four people pleaded guilty to charges related to the incident and two other staged crashes for big insurance payouts.
50+ athletes, $10 tickets: After viral Detroit Lions moment, father, daughter launch sports festival
Longtime NJ sports announcer's dream comes true in Phillies' radio booth
Longtime children's sports announcer Lewis Kalb went viral after he appeared in the broadcast booth at a Phillies game.
Longtime NJ sports announcer's dream comes true in Phillies' radio booth
Longtime children's sports announcer Lewis Kalb went viral after he appeared in the broadcast booth at a Phillies game.
Bad Xbox ‘Fable’ Combat Video Goes Viral, But It’s Pretty Misleading
There is new 'Fable' combat circulating, which does not look great for the Xbox game, but there is more context needed than what's being shown.
Viral AI startup Instinct has raised $350 million at a $2.5 billion valuation
The startup is only a year old but it has already generated a massive amount of hype (and money) while also spurring privacy concerns.
Florida Chamber CEO: Companies eye Sunshine State 'from all over the country' after viral Mamdani billboard
A Rochester tech firm is among companies contacting the Florida Chamber of Commerce after its viral Times Square ad crowned Zohran Mamdani a top recruiter.
Pritzker’s swagger stunt backfires as critics roast viral video: ‘Cringiest thing he’s ever posted’
Illinois Gov. JB Pritzker's black-and-white "aura-farming" video drew widespread mockery on social media, with critics targeting his weight and taxes.
‘Send help’: LA GOP leader issues desperate appeal after Dem mayor’s campaign vid shocks viewers
LA County GOP Chair Roxanne Hoge says Karen Bass's viral 6-to-1 matching funds video reveals how Democrats codified electoral 'shenanigans' into law.
Fishy business: who really profits when sardines go viral?
Once a cheap store-cupboard staple, sardines are fast becoming a luxury food item. Last year, #SardineGirlSummer saw influencers promoting the health benefits of sardinemaxxing, while sardinecore became the must-have fashion trend. Now, demand is accelerating just as Morocco’s sardine stock has collapsed, causing shortages on supermarket shelves. The Guardian travels to Matosinhos in Portugal, the cultural home of the sardine industry, to investigate who is profiting from the boom, how it has affected local fishermen, and what sustainability looks like in an era of global heating
An NFL player’s viral speech was just 59 words. It captured the power of sports
Shiyazh Pete is an undrafted rookie offensive lineman for the Dallas Cowboys who may not make the team.
Raspberry Pi shares its official tutorial for making a cyberdeck
The portable homemade computers have gone viral this year.
Angry And Distracted: What Viral Politics Is Costing Democracy
Writing in 1989, Francis Fukuyama argued that the world was reaching “the end point of mankind’s ideological evolution and the universalization of Western liberal democracy as the final…
When Farm Animals Get Sick, Human Health Is Often Next
New editorial reviews 10 studies on zoonotic pathogens, AMR, and vaccine advances, underscoring One Health surveillance needs for biosecurity professionals.
I created a viral AI watermark remover after Anthropic's announcement
A tech entrepreneur developed an open-source project to remove AI watermarks, challenging Anthropic's watermark plan.
Pyrex’s $25 Water Bottle Is Gaining Popularity Due to a Cool Feature That Stanleys and Owalas Don’t Have
Pyrex’s water bottle has one very cool feature that Stanleys and Owalas don’t have—it changes color. Plus, it’s made of shatterproof glass and features a locking flip-top that can be accessed with one hand.
How Angine de Poitrine, KEXP BBQ performer, went viral this year
The masked art rockers went from obscurity to indie stardom when their must-see KEXP performance hit 18 million views.
Margaret Qualley lets her dogs out in viral barefoot shoes at ‘The Dog Stars’ premiere
‘The Dog Stars’ actress Margaret Qualley lets her dogs out in Chanel’s viral barefoot shoes at the film’s London premiere.
2 Sisters Started a Business That Soothes Babies. It Went Viral and Made $5.3 Million Last Year: ‘Living the American Dream.’
Jane Molina and Joy Williams were running another company when they began to build Ninni Co.
Obama strategist turns on rising Dem star over viral Trump attack: 'Gratuitous and unnecessary'
Obama White House strategist David Axelrod called Jon Ossoff's mention of Natalie Harp "gratuitous and unnecessary," despite the clip's 6 million views.
Phillipston business goes viral giving away free ice cream to children who can't afford it
LeBron James Sounds Off After Viral Photos With Sixers Teammates
LeBron James had a lot to say on social media after an intense training session with his new Philadelphia 76ers teammates on Wednesday. The post LeBron James Sounds Off After Viral Photos With Sixers Teammates appeared first on HEAVY.
Karen Bass ripped after viral video lays out taxpayer-funded match of campaign donations
Democratic Los Angeles Mayor Karen Bass faces scrutiny over a reelection ad urging donations matched 6-to-1 by taxpayers through the super match program.
Tiktok 'fibermaxxing' trend takes over as internet turns to gut health
Gastroenterologist Dr. Will Bulsiewicz joins 'Fox & Friends' to discuss the viral 'fibermaxxing' TikTok trend, explaining why 95% of Americans suffer from a fiber deficiency and how to safely improve gut health.
Longtime NJ sports announcer's dream comes true at Phillies game
73-year-old sports announcer Lewis Kalb is known as a legend in Medford Lakes. Thanks to a viral Phillies radio clip, the world is getting to know him.
From Kickapoo basketball star to viral sports videographer
Kickapoo graduate Vincent Mhire has transitioned from basketball player to successful videographer, choosing to pursue his media career over playing college basketball.
Jodi's Journal: Generation Alpha and the summer of squishies
The youngest generation of consumers is speaking -- and beginning to enter the workplace. What Gen Alpha's viral toy moment shows about the broader way to engage them.
Are You Really ‘Maxxing’ Your Health? What to Know About 4 Viral Health Hacks
“Maxxing” trends are growing in popularity on social media, but experts say these health hacks, which promote optimizing nutrition, sleep, and fertility, may be ineffective or even pose health risks.
COVID-19 awakens dormant viruses — and one is linked to long COVID
COVID-19 can reactivate dormant viruses hiding in the body, including Epstein-Barr, cytomegalovirus, and several herpes viruses. One poorly understood viral family was strongly associated with long COVID and lasting disability, offering a potentially important clue to why some patients struggle to recover.
How Wonderskin Turned TikTok Fame Into a $200 Million Beauty Business
With $50 million in Series A funding and 1,500 new US retail doors through Sephora, the brand behind the ubiquitous metallic blue lip stain has turned virality into lasting growth.
‘Heated Rivalry’ actor says he got ‘in trouble’ after seemingly leaking info about upcoming episodes
Dylan Walsh, who plays David Hollander on ‘Heated Rivalry,’ paused his Cameo account after a video where he talked about season 2 of the hit hockey romance went viral.
Viral Las Vegas baker starts petition to ‘protect cottage food businesses’
The viral Mama Llama Bakery has been selling “center-bite cinnamon rolls” from her Las Vegas home, but will soon cease operations after she received a code violation.
Jalen Hurts catches stray from Eagles social media team
Hurts is facing online criticism after a viral post by the Eagles social media team.
NEW: Arab AI Slop and the Precarious Politics of Digital Kitsch
Dear Friends and Comrades, If you spend any time on social media, you’ve seen the uncannily rendered videos and memes known colloquially as AI slop, crudely generated videos playing on stereotypes meant to generate viral outrage. In our upcoming summer issue of Middle East Report, Nermin Elsherif looks at
Alexandria Ocasio-Cortez’s pivot on ‘woke’ politics isn’t unreasonable
What Ocasio-Cortez’s viral ‘woke one was crazy’ remarks reveal about how the left is evolving.
Hunter Biden’s viral interviews fuel speculation about possible political future
Hunter Biden has returned to the public eye with a string of high-profile and viral interviews, fueling renewed speculation about a political future.
Risk of Severe Arboviral Disease in Patients Receiving B Cell-Depleting or Modulating Medications
Risk of Severe Arboviral Disease in Patients Receiving B Cell-Depleting or Modulating Medications
Mick Jagger proves he still has the ‘Moves Like Jagger’ in viral dance video
Mick Jagger's viral club video shows the 83-year-old Rolling Stones frontman energetically dancing under a disco ball to the band's new song.
Jen Hamilton reflects on her estranged husband's alleged 'betrayal' with 'a grandma': Meet the labor nurse who's going viral
Since publicizing their split, Jen has continued speaking about it candidly on social media.
Pacific Grove business creates clothing inspired by Navy secretary's 'witchcraft' comments
A Pacific Grove business has created a clothing collection inspired by acting Navy Secretary Hung Cao's viral comments about "a lot of witchcraft" in the area.
Business reacts to ‘disturbing’ viral video that appears to show man punch woman on Charlotte sidewalk
Paper Skyscraper's sign appeared in the background of a viral assault video.
$500K National Science Foundation Grant funds interdisciplinary mathematical biology research at Elon
The National Science Foundation (NSF) has awarded Associate Professor of Mathematics Hwayeon Ryu and Assistant Professor of Biology Efra Rivera-Serrano a three-year, $500,138 grant to study viral...
Conservative firebrand who went viral with anti-CCP ad survives key primary
Marsha Blackburn defeated John Rose and Monty Fritts in the Tennessee GOP primary, positioning her as the likely next governor of the state.
This A.I. Just Created Viruses Not Found in Nature
Scientists trained artificial intelligence on libraries of DNA and then asked the model to create recipes for viral genomes. Sixteen of them were viable, yielding new viruses.
Dietitian weighs in on viral claim that bananas weaken smoothie health benefits
Registered dietitian nutritionist Ilana Muhlstein weighs in on claims that bananas reduce the health benefits of berries in smoothies, noting that the current research shouldn't be overstated.
Dave Portnoy has message for 'trashy, ratchet influencers' amid viral Nantucket sign controversy
Dave Portnoy defends a Nantucket business's viral "No Influencers" sign, saying the island should not be treated as a prop for social media content.
Untold Sports Documentary Series Returns with Vince Young, Raygun, and Mr. T
Acclaimed docuseries highlights college football legend, viral Olympic breakdancer, and cultural icon.
Mamdani Offers 50 Ways to Aid Small Business, From Barbershops to Bingo
As a mayoral candidate, Zohran Mamdani focused on the difficulties of running a small business in New York City, coining the term “halalflation” in a viral video.
Tigers’ Jack Flaherty Goes Viral For Heartbreaking Reaction After Trades
The 2026 MLB Trade Deadline is officially in the books, and the Detroit Tigers have made multiple moves involving high profile players.On Saturday evening, they traded away ace pitcher Tarik Skubal, the back-to-back American League Cy Young Award winner, to the reigning World Series champion Los Angeles Dodgers. Additionally, not long after designating him for […] The post Tigers’ Jack Flaherty Goes Viral For Heartbreaking Reaction After Trades appeared first on HEAVY.
Outernet turns your saved posts into real-world adventures
Founded by the creators of viral offline events like San Francisco’s citywide scavenger hunt Pursuit, Outernet's app helps users save places and events they discover online, then nudges them to actually go.
A simple supplement could help the immune system fight cancer and viruses
Low arginine levels may allow cancer cells and viruses to slip past the immune system by reducing production of a crucial cellular warning protein. In mice, arginine-rich diets led to fewer colon tumors and milder viral infections, suggesting a simple supplement could have powerful therapeutic potential.
North Carolina Toyota factory's 6-second rope hiring test goes viral at it's ultimate test of hand-eye coordination for working on assembly line
Do you think you have what it takes to work at Toyota? Instead of just turning up with your resume, you have to prove you can do the 6-second rope hiring test
Karol G grabbed by fan onstage in viral video
Karol G's return to the stage took an unexpected turn.
Reddit is testing a new way to watch — and listen to — its viral posts
Reddit is developing a new video experience that lets users watch — or simply listen to — its most popular posts, taking inspiration from the viral TikTok videos that pair Reddit stories with gameplay or other footage. CEO Steve Huffman said the feature is already in the works and could begin testing later this year.
Does public health *need* MAHA?
Last week, our friend Dr. Craig Spencer sparked an ongoing volatile discussion with his Atlantic article “Public Health Needs MAHA.” Some have come out in strong dissent, others are cheering, and others are simply lamenting that we find ourselves in such a divided world to begin with. We will dare to dip our toes in these controversial waters, too. Does public health need MAHA? We think in some ways yes, and in other ways, no. MAHA leaders versus the everyday MAHA supporter The vitriol in this debate mostly comes from one collapsed distinction: the leadership of MAHA is not necessarily the same as the people who support it. Say “MAHA” and most people picture RFK Jr. Fair enough, as he coined the term and holds most of the power. And, yes, some MAHA followers treat Kennedy as something close to a saint. But talk to the grassroots, and it’s not a monolith. They’re Republicans, Democrats, and Independents. People who distrust vaccines and vaccine supporters. It’s a wide, eclectic coalition. The data backs this too: 4 in 10 Americans support the movement—that’s a lot of people! But according to polls, vaccines and medical choice (the issues most tied to Kennedy personally) are cited by only 4% as their reason for supporting the movement. For many, the motivations are much broader. Many MAHA supporters are signing up for the idea that “something needs to change” with health in this country. They’re asking good-faith questions about corporate influence on our health systems, health care costs, nutrition, chemicals, and clean air and water. These are all questions that plenty of public health professionals recognize as legitimate and also care about very deeply. Blurring the lines between the leadership and grassroots does real damage in two important ways: It hands the 4 in 10 exactly the narrative already fed—that the health ecosystem doesn’t listen, doesn’t care, and paints every critic with the same brush. It gives the actual bad actor more power. RFK Jr. has done irreparable damage and can’t be trusted. What the MAHA movement gets right A healthy population is something the public health field was literally built on, and many of these topics are things we have dedicated our lives to. Yet the MAHA movement has captivated nearly half the country in a way the public health establishment has failed to achieve. So that means MAHA is doing something right. Some of it may be timing (after a Covid-19 pandemic and deep frustration and mistrust with institutions). The movement also does three other things really well: 1. It gives a new, louder voice to system failures. While MAHA is not a monolith, one theme stays consistent across their stories: the system failed them. For some, it was the system that flooded their communities with opioids and then walked away. For others, it was the system that let their business collapse during Covid with no safety net in sight. For others still, it was the system that failed to help them manage a complex chronic illness, bouncing them from physician to physician without any real answers. And in many ways, our health ecosystems are failing Americans. Why are medical bills so incomprehensible? Why do some kids get a healthy school lunch and others don’t? Why do an epidemiologist and a MD/PhD student have to start newsletters in the middle of the biggest public health emergency in a century, just so people can get straight information? Because the systems failed. This deep-seated frustration driving many Americans to search for solutions elsewhere needs to be recognized. 2. MAHA has brilliant comms central to their efforts. MAHA figured out something most health institutions still have not: the information landscape changed. It’s participatory now, not top-down; influence runs through many nodes in a community, not one institution; and storytelling and telling audiences “what you really think” moves people more than data dumps do. MAHA goes where audiences are listening, using podcasts, social media, and memes in ways most health institutions would scoff at—but it works. 3. They are very good at organizing. A MAHA meeting feels like a rally: energy, speakers, music, and most importantly, an action for everyone. Someone’s writing the next policy brief, someone’s seeding a narrative, someone knows the next legislative deadline, someone’s sending the text messages for a campaign. None of this is new (ask the civil rights movement), but MAHA knows it works and has capitalized on it. What MAHA gets wrong This list could be much longer, and this newsletter has spent a lot of time covering it, but here are a few things: Poor use of scientific evidence. This is the fundamental problem with many MAHA policies: the hype outpaces the science, and experts are often villainized for pointing this out. MAHA leadership has traded real solutions for cheap wins. For example, instead of taking on the powerful food industry and passing real reforms, it has celebrated french fries made of beef tallow and taken out artificial dyes from still very sugary children’s cereal. These changes won’t move the needle on America’s diet. MAHA leadership has tried to dismantle vaccine access in the U.S. While many MAHA supporters emphasize other issues, the effort to change vaccine policy has become MAHA’s signature effort. This is not surprising given RFK Jr.’s extensive track record campaigning against vaccines. It has rallied behind the wrong leader. RFK Jr. has a decades-long track record of villifying doctors, scientists, and public health workers, well before he became HHS secretary. He is known for his decades-long work sowing distrust in vaccines as well as life-saving treatments like antiretroviral therapy for HIV. This is not a serious person who can move the needle on health in the U.S, and he has already done serious damage. Public health needs more than defense Defending the evidence is absolutely necessary so health in the U.S. doesn’t move further backward. The public health establishment is very good at defense. The problem is this defense often sounds like defending the status quo, which has failed many people. Public health needs to offer an alternative to RFK Jr.’s MAHA—one that is rooted in evidence, truly listens to and addresses people’s frustrations, and has innovative solutions and the courage to change the systems. How do we get there? Find common ground. Do you know what most people care most about? The abysmal cost of healthcare. Start there. Fight for the human loudly. Too often, communications and engagement center on science with a capital S, funding mechanisms, or the CDC/FDA/NIH. Not the person. So the public doesn’t see themselves in it. Instead, they see people fighting for the very powerful systems that they feel negatively impact their health and well-being. Let the public feel and hear that you see their frustrations, you get it, and you’re fighting for them within the system. Recognize when pro-science messages are alienating people. Facts absolutely matter, but angrily venting only alienates people further. Our friend Elisabeth Marnik recently wrote a New York Times article about her experience growing up unvaccinated and how listening and empathetic conversation are the only ways to reach people that really work (a position backed by communication science). Her comments section was full of hateful comments from pro-vaccine individuals attacking her for daring to suggest we approach vaccine-hesitant individuals with empathy. It is possible to both stand firm behind scientific evidence and empathize with people who don’t trust it. Lean into politics smartly. Often, public health has shied away from politics: Don’t touch it, lest you get burned. But this fails to recognize that the third rail is what fuels the train: who is elected determines our budgets, our priorities, and our authority. Being political means being very savvy in strategy on both sides of the aisle, knowing your audience, and recognizing that political capital is as scarce as financial resources and needs to be allocated accordingly. Bottom line So does public health need MAHA? That’s not really the right question. Public health has a responsibility not to dismiss 40% of the country who feel heard by this movement and are frustrated that the system has failed them. And it has a responsibility to stick to the evidence and recognize MAHA leadership for what it is: a danger to our nation’s health. Both can, and should, be done. Love, YLE and KP A big thanks to Craig Spencer, who had the courage to put his neck out there to start a much-needed discussion at such a critical moment—one that is determining the identity of an entire field. Kristen Panthagani, MD, PhD is completing an emergency medicine residency and research fellowship focusing on health literacy and communication. In her free time, she writes the newsletters You Can Know Things debunking health myths and rumors and The Public Health Roundup. Views expressed belong to KP, not her employer. Your Local Epidemiologist (YLE) comprises a team of experts, ranging from physicians to immunologists to epidemiologists to nutritionists, working together with one goal: to “translate” ever-evolving public health science so that people are well-equipped to make evidence-based decisions. The YLE suite of newsletters reaches over 475,000 people across more than 132 countries. This newsletter is free to everyone, thanks to the generous support of fellow YLE community members. To support the effort, subscribe or upgrade below: Subscribe
Viral video of Malik Nabers, Odell Beckham fuels New York Giants optimism
New York Giants fans were treated to much more than they expected on Day 1 of training camp thanks to Odell Beckham Jr. and Malik Nabers.
Seattle Mariners to celebrate viral raccoon Jimothy at upcoming game
A Traveler Paid $7,000 for a Business-class Seat—Then Another Passenger Asked Her to Move to Economy
Influencer Ishika Yadavalli paid $7,000 for a business-class flight on Qatar Airways, and went viral when a mom asked her to switch with her daughter in economy.
Uganda's health minister declares country free of Ebola
Uganda's health authorities declared the country Ebola-free on Tuesday ending the East African nation's latest outbreak of the viral haemorrhagic disease that infected 20 people and killed two of them since it was declared in mid-May.
I'm a 4-foot-6 stuntwoman. Then I got the call to double Matt Damon in 'The Odyssey.'
'The Odyssey' stuntwoman Devyn Dalton opens up about doubling Matt Damon, the training behind the role and the viral praise that put her in the spotlight.
Baldur's Gate 3 True Third-Person Camera Mod Goes Viral, Sparks Debate About Whether It Erases the Game's Identity
Baldur’s Gate 3 might be three years old, but it’s still the subject of much debate — and many new mods. One mod in particular has gone viral, leading some fans to say developer Larian should keep it in mind for its future games. Others, though, believe using it to play Baldur’s Gate 3 essentially amounts to heresy.
What England's local councils tell us about fragmenting politics
Even the most ardent advocate for local democracy would concede that council chambers are not always the most exciting places. Subscribe Whether it’s planning meetings, motions or resolutions, you’d be forgiven for switching off. Unless it’s lockdown and we’re talking about standing orders, of course. Remember Jackie Weaver, who infamously “had no authority here” at a chaotic parish council Zoom call in 2021? Yet, as a general rule since then, council meetings rarely make the headlines beyond local papers and news websites. Reform’s success After Reform’s stunning success at the local elections in May though, the leader of the party’s group on Kirklees Council suddenly found she’d gone viral online for admitting that she didn’t actually understand council procedures. “I don’t understand the constitution”, Councillor Sarah Wood, pictured above, told the council chamber. “I have not had sufficient time to read that as yet. I don’t understand what standing orders are, what they’re made up of, nor do I understand what an amendment is.” Share Channel 4 News Councillor Wood later defended her comments to the BBC, and said that “new councillors and not just us, are coming from jobs”. She claimed that the sharing of the clip mocking her online was an example of “Reform-bashing”. She added: “Yes, we need to know procedures. Yes we need to do the homework. And we have addressed that now and we have put that right.” So, with standing orders getting another moment in the spotlight, not to mention the fracturing and fragmentation from May’s results, we set out to find out how new councillors are doing across England in this new political landscape. New political landscape Where better to start then than Kirklees, in West Yorkshire. Reform is the largest party, the council is under no overall control and has chosen a new leader - Sarah Wood - after two failed attempts to elect one. It is difficult to secure interviews with new Reform councillors, but John Hardie, pictured below, told us it’s been a “whirlwind” since being elected in May. He represents the Dalton ward and told us the party’s lack of political experience hasn’t been a hindrance. “We’ve come with lots of experience, lots of business experience and life experience, and it’s been good, actually, too. And to mix with other councillors who have been in the political world, and we can learn from each other.” Indeed, more parties are now having a say than ever before. In Manchester, the Green Party followed up their victory in the parliamentary by-election in Gorton and Denton by gaining 17 seats on the city council. That makes them the official opposition to Labour, who have long dominated Manchester City Council. [ ](https://channel4news.substack.com/p/how-landmark-green-by-election-win) [ How landmark Green by-election win could change British politics ](https://channel4news.substack.com/p/how-landmark-green-by-election-win) Krishnan Guru-Murthy · Feb 27 [ Read full story ](https://channel4news.substack.com/p/how-landmark-green-by-election-win) Thirza Amina Asanga-Rae, pictured below, is one of those new councillors, representing Moss Side. We asked her how being the official opposition can make a difference. She said: “I think even the fact that we’ve made history in what we’ve done, it’s been a 50-year stronghold of Labour in Manchester, and now that we’ve broken that and chipped in that, there’s real hope that we can not only run the council in the future, but currently hold them to account. So, I think that’s powerful. It’s just going to help shape and build what I call the green wave.” The reality, though, is that several newly elected councillors across the country have already left their roles through resignations, suspensions or defections. ‘It’s a slog’ Asanga-Rae adds: “It’s a job, it’s a slog. Obviously, we’re going through hard times. Austerity is real. We’re talking about food, child poverty, furniture poverty. The list is endless, and I think people who come into a councillor role need to be willing to help, really roll the sleeves up and get involved and help, and I think a lot of the career politicians, who think it’s the ‘la-di-da’ position, get in and realise I’m not going to do this work and bounce.” Share Although Manchester still has a clear majority, many councils, including Kirklees, are now under no overall control. That is perhaps the strongest sign of the political fragmentation we are seeing. Burnley is another example of this. Reform is now the largest party, yet they’re not part of the power-sharing coalition on this council - the Liberal Democrats and a local group of independents. Zulkernehn Hayat, pictured below, is part of The Independent Group. He represents Queensgate ward and told us all councils can benefit from having more independent councillors. ‘This is where I was brought up’ He said: “This is my home. This is Burnley. This is where I was brought up. Why do I need to get approval from somebody in a head office down south somewhere, you know? “This is my biggest argument. If okay, my neighbour comes to me with an issue, I can then take that straight to the council, because I don’t need to get approval from anywhere else. And this is the benefit of being independent.” So, while voters will always inevitably want quick results, perhaps spare a thought for the newly-elected councillors who are still navigating local government - one standing order at a time. 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Jerry Jeudy denies calling for Deshaun Watson to start for Browns this season after viral video
‘Menopause Cocktail’: Can Allergy, Acid Reflux Meds Help Alleviate Symptoms?
The "menopause cocktail" involves taking allergy medications along with acid reflux medications. Proponents say the viral trend helps with menopause symptoms like hot flashes and brain fog, but experts warn it may carry risks.
A chance to work: Chattanooga man lands job after business owner sees viral Facebook post
What began as a simple Facebook post has now turned into a fresh start for one Chattanooga man.
Boy, 11, Overcomes Fear of Rejection to Launch Trash Bin Cleaning Service — and Now Business Is Booming
Ashton Meyer, an 11-year-old from Ontario, Canada, turned trash bin cleaning into a booming business. He plans to expand the business — which has since gone viral — into other seasonal services.
Librarians are hosting viral 'Avoiding AI' workshops for people who are fed up with Big Tech
At libraries around the country, "Avoiding AI" workshops have elicited unprecedented demand.
Andy Burnham and the rise of ‘aura farming’ in politics
Is “aura farming” the new political superpower? There are some days in TV news when you find yourself standing in the middle of a farm, surrounded by baby goats, trying to explain internet slang. Subscribe This was one of those days. There I was, in wellies, trying to unpack aura farming - a Gen Z term for carefully cultivating your image online so that you look effortlessly cool, authentic and charismatic. The trick, apparently, is that it can’t look like you’re trying too hard. Which, I’ll admit, felt slightly ironic as we filmed an entire report on a farm purely because the word farming is in the title. ‘Shaped by algorithms’ Whether you like it or not, politics increasingly feels like it’s being shaped by algorithms as much as manifestos. Take Andy Burnham. Since arriving at Number 10, he’s been impossible to miss online. One minute he’s out for a casual jog with Mo Farah. Next he’s announcing policy alongside TikTok high priestess Bus Aunty. His social media paints a very deliberate picture: less polished Westminster operator, more bloke from the North who just happens to be running the country. It’s not accidental. Burnham’s “King of the North”, New Order-loving persona has become part of a carefully constructed political brand. Authenticity is now something politicians work incredibly hard to make look effortless. But Burnham isn’t inventing this playbook. Like so many of us doomscrolling on an evening, he’s been influenced online. The digital strategy of New York Mayor Zohran Mamdani, pictured above right, has become a case study in viral political communication, and some of the people behind that campaign have recently been advising the Labour Party in Britain. Their message is simple: if you want to reach younger voters, you need to show up where they already spend their time. Embracing content creators And increasingly, that doesn’t mean traditional news interviews (awkward). It means speaking to content creators like Max from The Career Ladder, whose channels reach around 20 million followers worldwide. His interview with Burnham, pictured below, was posted almost immediately after he became Prime Minister. What struck me wasn’t just the audience size, but something Max told me afterwards: many people in the comments said they’d discovered Britain had a new Prime Minister through his interview. Think about that for a moment. Not through rolling news. Not through newspapers. Through a creator they were already following while scrolling. Share That’s a profound shift in how political information reaches people, one that’s been gathering momentum for some time. It also explains why politicians are embracing content creators and spending millions on digital marketing. Of course, this isn’t unique to one party. ‘Personality before policy’ In many ways, the right were quicker off the mark in building their aura online. Donald Trump built much of his political identity on social media. Nigel Farage remains one of Britain’s strongest political performers on TikTok. Politicians across the spectrum now understand that personality often reaches people before policy does. During a six-week UK general election campaign alone, overall digital ad spending routinely tops £11m. Share Channel 4 News Former Number 10 social media adviser Andrew Wong put it well when he told me that “vibes” can help someone get noticed, but they only work if they’re rooted in a genuine personality. Force it, and audiences spot it instantly. The bigger question is whether internet charisma can backfire on you - especially when you’re Prime Minister. Because behind Burnham’s carefully curated videos is a veteran politician with decades of Westminster experience. The spontaneity is produced. While the authenticity may be genuine, it’s managed. That’s not necessarily a criticism. It’s simply the reality of modern political communication. Aura farming alone is not enough to harvest change. But in the age of algorithms, winning attention may be the first battle. Subscribe Share Channel 4 News Leave a comment
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