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Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
Rubio heads to Central Asia as some wonder if he's keeping the most pressing matters at a distance
This tour is intended to promote U.S. economic and security ties with Central and South Asia. But it has only tangential links to the Trump administration’s current main foreign policy dilemmas in the Middle East and with the Russia-Ukraine war.
Chargers vs. Chiefs live updates, inactives, where to watch: LA seeks first win of season as Mike McDaniel's seat heats up
Outrage after Meta suspends No Kings Instagram account during protests
‘Meta owes us an explanation,’ group says as organizers fear censorship after account goes dark for several hours
DR Congo’s fast-moving Ebola outbreak spreads to eighth province
The Health Ministry has recorded 2 cases, including 1 death, in Nord-Ubangi province, bordering the Central African Republic.
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
Trump to sign women’s health executive order Monday
President Trump will sign an executive order Monday creating a women's health division at NIH, backed by First Lady Melania Trump.
Congo’s fast-moving Ebola outbreak spreads to eighth province
The Ebola outbreak in Congo, the deadliest ever recorded in the country, has spread to an eighth province.
Mosaic Health Launches Public Phase of Conners Campus Capital Campaign - The Source
Mosaic Community Health launched the public phase of its Conners Campus capital campaign on Tuesday, inviting neighbors, businesses and community members to help build a new primary hub for comprehensive health services on Bend’s east side. The launch event, held at the construction site at 2790 NE Conners Ave., brought together state legislators and Mosaic […]
Porch Light Health speaks on the importance of mental health awareness
Chief Clinical Officer at Porch Light Health speaks with Blake Sammann on 11 News at 9 about the importance of mental health awareness.
Battlefield 6 devs to fix "Secuty" skin typo, but five-pistol outfit was intentional
Battlefield Studios says a typo on a Season 5 skin will be fixed, but the outfit with five pistols was deliberate.
Castlevania Belmont's Curse: Catacombs of Paris walkthrough (Part 3)
Rose descends into the dark Catacombs of Paris and faces Death in Part 3 of our Castlevania: Belmont's Curse walkthrough.
Trump ‘border czar’ says Ilhan Omar could be ‘of course’ denaturalized and deported
Officials allege congresswoman, whose home was raided by federal agents, or family violated law to obtain citizenship
I was annoyed at my noisy neighbor. I found out she had Parkinson's.
I was annoyed by my noisy upstairs neighbor until I learned she had Parkinson's. Helping her led to an unexpected friendship.
13th Floor Entertainment brings spooky fun to Denver area for Halloween season
Box Office: Elizabeth Holmes movie ‘You Can See Everything’ is now a hit in theaters too
Paramount's “Street Fighter” leads the box office this weekend, earning $31 million from 3,575 theaters in the U.S. and Canada | WBBM Newsradio 780 AM & 105.9 FM
Box Office: Elizabeth Holmes movie ‘You Can See Everything’ is now a hit in theaters too
Paramount's “Street Fighter” leads the box office this weekend, earning $31 million from 3,575 theaters in the U.S. and Canada | KNX News 1070 AM
“There is hope” - Northwest Iowa man shares mental health recovery story
One Northwest Iowa man says he once thought there was no hope after a mental health crisis; now he is using his story to help encourage others to speak up if they need help.
Congo’s fast-moving Ebola outbreak spreads to eighth province
The Ebola outbreak in Congo has spread to an eighth province. The Health Ministry has recorded two cases, including one death, in Nord-Ubangi province. The outbreak, declared in mid-May, has
Congo’s fast-moving Ebola outbreak spreads to eighth province
The Ebola outbreak in Congo has spread to an eighth province.
Congo’s Fast-Moving Ebola Outbreak Spreads to Eighth Province
The Ebola outbreak in Congo has spread to an eighth province in the country’s north, authorities said on Sunday. The Health Ministry has recorded two cases, including one death, in Nord-Ubangi province, bordering the Central African Republic. The ministry said both patients were men in their 20s ...
Campaign advancements: UTC professor weighs in on use of AI for political purposes
The Tennessee gubernatorial race heats up as candidates make their final election pushes with Senator Marsha Blackburn’s AI-generated video sparking widespread online attention and debate about AI’s role in political campaigns.
RJ Mitte’s story offers insight into life with cerebral palsy and mental health issues
Letter: Dr Denise Al Mari-de Waal and Aaron Hume call for lifelong support and an integrated care pathway that recognises the physical and mental health impacts of cerebral palsy
Pink on Purpose Announces the Glowup ParTEA: A Vital Event for Women’s Health and Empowerment
The Glowup ParTEA is a women's empowerment event on October 24, 2026, in Baton Rouge, featuring speakers, inspiring stories, and a tribute to Kurtisha Prier.
Donaldson’s Finer Chocolates celebrates 60 years
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Ohio millionaire Emil Barr reveals why he suddenly shelved plans to move to San Francisco
Lizzo Says She Was Healthy Before Losing Weight
After critics claimed getting smaller hurt her image, Lizzo fired back with a powerful reminder: Her brand was never her body - it was joy.
Rogers on Trump calling El-Sayed a ‘jihadist’: ‘The president is going to do what he’s going to do’
David Pollack provides positive update regarding his wife’s health
Georgia great David Pollack has been very open about his wife’s health battles over the recent years.
‘I Love Lucy’ Poised for Success From the Start Thanks to Lucille Ball and Desi Arnaz’s Clever Plan
Kelly Clarkson’s Home Decor Collection Contained Bird Products Before Apparent Removal Amid Store Feud
Kim Kardashian Reveals ‘Dancing With the Stars’ Left Her ‘Traumatized’ and Crying Every Night
Regional Science Consortium Researching Harmful Algal Blooms
If you've noticed large buoys or boats out on the bayfront and wondered what they were, you're not alone. The Regional Science Consortium is collaborating with Princeton Hydro on a research project funded by the U.S. Army Corps of Engineers to study ways to control harmful algal blooms. Dr. Jeanette Schnars, the Executive Director of the Regional Science Consortium, explained the goal of the research."We are researching different ways to control blue-green algae, which creates harmful algal blooms and releases toxins," Dr. Schnars said.The project aims to identify potential techniques for controlling harmful algal blooms in Presque Isle Bay.Schnars explained that people may notice circular floats in the water near Perry's Landing and Liberty Park. Those floats are part of the testing process."You might see a circular float, almost like a hula hoop, that is out in the bay, near Perry's Landing and Liberty Park area, and those limn corrals go all the way to the bottom. And what we will do are some treatments within the limn corral in the bottom," Schnars said.After samples are collected, they are brought back to the laboratory at the Tom Ridge Environmental Center for analysis."A lot of those samples are coming back here. We are going to test them for the harmful algal bloom toxins before, during, and after, and see how effective the testing was," Schnars said.Sarah Magyan, an aquatic biologist with the Regional Science Consortium, explained that the team also collects samples from locations throughout the region."We pull samples every week from 30 different sites, and then we bring those back here, we preserve them and run them through the ELISA test," Magyan said.Schnars said researchers hope the results will help them develop effective ways to reduce harmful algal blooms in the future."If we can do some treatments over space and time in upcoming seasons, we may be able to reduce the number of harmful algal blooms we have in this area," Schnars said.The research is also important for public and animal safety. Magyan explained that toxins produced by certain algae can affect the skin, nervous system or liver.While toxin levels may be low for people, she emphasized the importance of protecting pets that swim in local waterways."Toxins can either be skin toxins, nerve toxins, or liver toxins. While we have low levels for people, it is important that we are keeping our pets safe because we recreate with our animals in the water, and we see hundreds and hundreds of dogs on Presque Isle and the rest of the shoreline," Magyan said.Testing began in September, and Schnars said researchers expect to conduct at least another six to eight weeks of testing to better understand the effectiveness of the treatments.
Paul McCartney Admits He Liked ‘Babe’ Queen Elizabeth ‘in Other Ways’: ‘Meeting Her Was Special’
Cher Admits She Loves to Ski Despite Ex-Husband Sonny Bono’s Fatal Accident on the Slopes
Ben Affleck on ‘Great Terms’ With Ex Jennifer Lopez, Wants to Keep Her and Jennifer Garner ‘Happy’
FULL SHOW: Inside INdiana Business 10/18/26
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Somon Air selects Moment’s wireless inflight entertainment platform for new 737 MAX 8 fleet
Somon Air is introducing inflight entertainment for the first time across eight new Boeing 737 MAX 8 aircraft.
Lidi recalls Gelatelli Coffee & Vanilla Gelato due to possible health risk
The recall involves 16-ounce containers distributed across 10 states.
Some conservative states aren’t using Medicaid hardship exemption
States like Missouri and Iowa are choosing to not take up exemption designed to help low-income people keep coverage during hardship
Small business owners are doing OK – but will that help Trump overcome his low approval ratings?
Overall, economic sentiment for Trump is poor, but small businesses seem fairly confident, according to several surveys
Some conservative states aren’t using Medicaid hardship exemption
States like Missouri and Iowa are choosing to not take up exemption designed to help low-income people keep coverage during hardship
Scientists link a strange sugar in red meat to a 63% higher diabetes risk
A study of nearly 90,000 adults found that people consuming the most of a little-known sugar found in red meat had a 63% higher risk of developing type 2 diabetes. Scientists suspect the sugar may trigger chronic inflammation, potentially revealing a hidden connection between red meat and diabetes that goes beyond weight gain.
World leaders must wise up to threat of cyber-attacks or rogue fridges will be least of their worries
Global cooperation seems unlikely despite AI increasing the risk of digital fraud and the need to protect the financial system
Eye on Politics: Texas elections heat up as early voting kicks into high gear
Lower GLP-1 costs are here. Mochi cuts prices and adds lab testing
Mochi Health lowers costs for compounded semaglutide and tirzepatide while adding new blood testing services.
Killeen voters to decide on 8 charter amendments
Killeen voters will have the opportunity to consider eight proposed amendments to the City Charter during a special election on Tuesday, Nov. 3.
Jalen Williams' health, Chet Holmgren's resilience among top storylines for OKC Thunder
The OKC Thunder faces a new season with roster changes and questions about their path back to the NBA title. Here are five key storylines.
Zack Polanski says application of Zionism is racist and no state has right to exist
Green leader in England and Wales calls ‘debates about words’ unhelpful and denies recent motion was controversial
Sen. Warnock says Colom can win Senate race in MS like he won in Georgia
"Mississippi is a blue state," Georgia U.S. Sen. Raphael Warnock said. "It just doesn't know it yet."
Sunday Night Football: How to watch the Dallas Cowboys vs. Green Bay Packers game tonight
What Dolly Parton can teach politicians about leadership
Attorneys Scott Carey and Mark Chalos discuss how Dolly Parton's servant leadership could transform modern politics.
On the issues: Governor candidates talk health care affordability
With more than 9% of Tennesseans uninsured, how does our next governor plan to tackle health care affordability?
Moore campaign ads shut out Sinclair stations amid feud with David Smith
While it’s normal for politicians and journalists to disagree on coverage in private, this dispute has played out in full view of the public.
Circleville Pumpkin Show returns for its 119th year. Dates and details
Name an orange fruit with edible seeds that's not an orange. If you're stumped, visit Circleville from Oct. 21-24 and you're sure to find out.
Portsmouth will be home to next US rep. Is its political power growing?
It might be coincidence both Stefany Shaheen and Anthony DiLorenzo are from Portsmouth. But some observers see election as power shift in NH politics.
At the center of the state’s growing measles outbreak, it’s business as usual
In hard-hit Mifflin County, concern for the potentially deadly virus has yet to catch up to national alarm.
I grew up progressive. I became a conservative. Here's why
My parents watched 'The Daily Show' every night. I laughed along – until I didn't. How a kid from Detroit ended up to the right of his whole family.
Children learn about nuclear science as they trick-or-treat through Fall Fission Fest
AIKEN — Children dressed in Halloween costumes filled a downtown parkway Oct. 17, learning about nuclear science and even wielding Geiger counters at the SRS Heritage Foundation’s fourth Fall Fission ...
LLCC's Haunted Lab to bring science fun to Springfield families
LLCC's Haunted Lab will offer science shows every 30 minutes along with hands-on activities for children and families.
Google Open-Sources Harness2, a Recursive Agent Harnessing Framework
Google open-sourced Harness2, a recursive agent harnessing framework that lifted GLM-5 11.5 points on WorkBuddy-Bench with frozen weights.
Japan to launch world-first mission to collect samples from Martian moon
Japanese space agency leading five-year mission to Phobos, one of ‘most important unclimbed mountains in the solar system’
Nature’s Cafe cuts ribbon on downtown expansion
CANTON — Dozens of local dignitaries, friends, and neighbors gathered Oct. 6 to mark a major milestone on Main Street as Nature’s Storehouse celebrated the grand opening and ribbon cutting
Scientists Find Evidence That Earth's Core Is Still Leaking Hydrogen, Helium and Tungsten
When Earth first formed, around 4.5 billion years ago, it was an extremely hot, largely molten planet. As it cooled, heavier materials sank to form the core, while lighter materials formed the mantle and crust.
‘Keep away from the doctor’: a visit to an influencer’s wellness event, where the advice could kill
Barbara O’Neill, identified as a risk to public safety in Australia, dismisses antibiotics, vaccines and scientifically proven cancer treatment at UK conference
AI-Generated Images Threaten Citizen Science Data
AI-Generated Images Threaten Citizen Science Data Experts warn AI manipulation risks distorting biological records, citing manipulated mantis and bird photos on platforms like iNaturalist
Iran Favors Diplomacy to Prevent Regional Insecurity: Araqchi
TEHRAN (Tasnim) – Foreign Minister Abbas Araqchi emphasized Iran’s commitment to using diplomacy to prevent escalating insecurity in West Asia, saying the US has repeatedly disrupted diplomatic processes by violating commitments and resorting to force.