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Cubs BCB After Dark: Cubs acquire David Peterson
The late-night/early-morning spot for Cubs fans asks about the Cubs’ late-night trade.
Towerhouse Signs Deals With Spate Of YouTube Content Brands Including Culture Genesis & ‘American Mayhem With Larry The Cable Guy’ Show
EXCLUSIVE: V10 Entertainment’s management business Towerhouse has opened its doors to a suite of YouTube content creators. Culture Genesis, the LPGA, MotoAmerica, Japan Racing Association (JRA), syndi...
Roku May Help Fox Avoid Aggregeddon
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Scrolling through links over the last week, I stumbled across this fun headline: Wow. Formula 1 (the sport, not the docu-series) is the perfect “dog not barking”. As a reminder, each week in my Streaming Ratings Report, I call out the shows that miss every viewership chart. I dub them “dogs not barking”—like the Sherlock Holmes mystery—because without any data, we forget they even exist. This is in contrast to something like, say, a film flop—cough The Mandalorian and Grogu cough—where even underperforming at the box office is widely discussed here, there and everywhere. In the US, Formula 1 is now in “no public viewership data, so not discussed” territory. After moving to Apple TV from its former home of ESPN, basically no one talks about it. Apple did publish an initial, unsourced, unsubstantiated, (dare I say unserious) datecdote claiming more folks are watching Formula 1 on Apple than ESPN, but we haven’t gotten any updates since. This stands in contrast to when the sport streamed on ESPN, and ESPN PR provided weekly viewership figures. Formula 1 was, at best, a niche sport in America—averaging 1.3 million viewers in the Big Data Plus era—but now it’s basically anonymous. (And yeah, after moving to Apple, I very, very, very much doubt its ratings increased.) Unfortunately, that story isn’t quite big enough to warrant a section in today’s “Most Important Story of the Week” column, but I wanted to call it out, because otherwise, no one else will! Certainly, no one will write articles about the silence/ratings decline, unlike when they wrote breathless articles connecting the rise in viewership to Netflix’s Drive to Survive, including Reuters just last month. (This is a topic I’ve tried to provide a moderate/nuanced/non-hyped take since 2022.) Anyway, on to this week’s issue. I was a bit worried I didn’t have a juicy topic, then the Murdochs went out and did their Murdoch thing: buying Roku. So that’s the story of the week, and it happens to touch on quite a few themes of the streaming wars and the disruption therein. I’ll cover that, plus why more consolidation in Hollywood media looks likely, more good news on the Hollywood labor front, whether we’ll see an uptick in production in Los Angeles, some Broadway and theme park news, cellphone prices going up in the third world (and possibly everywhere), and more. Subscribe Most Important Story of the Week - Another Big Media & Entertainment Merger The story of the week is clearly Fox is buying Roku for $22 billion. I read a lot of good strategy takes on why Fox bought this streaming TV device maker—and I’ll have mine below—but what fascinates me more is how this deal connects to quite a few themes of the streaming wars, linking to everything from the pace of M&A to “aggregeddon” to Netflix’s recent M&A actions/inactions to the shift to advertising from pure play streaming and more. The only topic I can’t really connect it to is my old theory, “never bet against Rupert Murdoch” because he isn’t the one who did this deal; his son Lachlan inked it. (Do I think he provided advice, even at his 95 years of age? Sure.) That plus I have one additional piece of strategy for all entertainment players, inspired by this deal. So let’s dive into all those topics, starting with why I like this deal. Roku is a Great M&A Buy
Netflix's “Gears of War” live-action movie reveals first plot details: 'The origin story of Delta Squad' (exclusive)
David Leitch of "Bullet Train" and "The Fall Guy" will direct the video game-to-film adaptation.
Experiencing the newly-opened Guy Fieri dining and entertaining concept, Downtown Flavortown
Celebrity chef Guy Fieri opens new restaurant, Downtown Flavortown, in Myrtle Beach.
I went on a blind date at Hyrox. It was fun, sweaty, and challenging.
I never thought I'd have a blind date at Hyrox, but I met a guy and did a good workout. It's part of a trend that focuses on lifestyle compatibility.
I went on a blind date at Hyrox. It was fun, sweaty, and challenging.
I never thought I'd have a blind date at Hyrox, but I met a guy and did a good workout. It's part of a trend that focuses on lifestyle compatibility.
Why “The Vampire Lestat ”star Sam Reid was 'pissed' when he read episode 3
"The transformation, for me, was quite a key beat in this guy's journey."
A’s Fall To Angels 7-0
Not a great night for our guys. The team fell this evening, losing to the Angels 7-0. More to come
This DNA repair gene went rogue and exposed a cancer weakness
Scientists have discovered that a gene normally considered a DNA-protecting "good guy" can become dangerous when cells make too much of it. The gene, EXO1, acts like molecular scissors that help repair DNA, but when overproduced it starts cutting DNA it shouldn't, creating damage linked to cancer.
Titan Alum Tam Nguyen to Lead Center for Family Business
President of Advance Beauty College and Cal State Fullerton business alum Tam Nguyen ’05 (MBA) will be the director of the CSUF Center for Family Business, effective July 1. For more than a decade, Nguyen has been involved in the center through teaching, speaking and outreach capacities. Nguyen taught the Family Business Dynamics course from […]
Abby Phillip on suggestions Vance being an Iran fall guy: ‘where you at Marco Rubio?’
AI And Your HVAC Guy: HBS Founders Reveal Inside Business Strategies
AI startups succeed by solving real industry problems, prioritizing adoption, trust, workflows, and revenue.
Armie Hammer explains how 'old Jamaican guy' helped quiet his anger over famous friends' lack of support
Armie Hammer explained how an 'old Jamaican guy' helped him get over the anger of his famous friends failing to publicly support him through his abuse scandal.
Think you know Guy Fieri? Here are 6 facts you might have missed
From a childhood horse mishap to his aversion to eggs, discover what's beneath the rowdy, spiky-haired exterior of Guy Fieri.
Trump Claims Strait Will be ‘Permanently Toll Free’ Under Agreement With Iran
In a call to The New York Times, President Trump praised Russia and China’s leaders and described Israel’s prime minister as “a very difficult guy.”
This Guy Is Trying to Vibe Code GTA 6 Before Its Official Release
An AI startup founder is using Claude to make a GTA ripoff.
What Genres and Streamers Won 2025? And Who Lost? Plus Six Strategy Thoughts
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Okay, time for the tenth and final article in my ten-part series recapping 2025. As I wrote two articles ago, my barometer for whether these articles are worth writing/publishing is whether they yield strategic insights, and once again, every subsection in this article has a strategic takeaway (or two). Honestly, these are the most important takeaways, since I step back and look holistically at the streaming wars in 2025. After I declare which streamers won and lost the year and which genres won and lost the year, I have six bonus thoughts. If you’d like to review the whole series... You can find the film flops here and here. You can find the TV shows flops here and here. You can find the top films here. You can find the top TV shows here, here and here. Then I declared my winners and losers in various categories here. You can find my 2024 recaps here. You can find the 2023 recaps here and here. And my 2022, 2021 and 2020 are all stored here. Yeah, it’s halfway through the year, and I’m just finishing this series up now. This year, I tried to space things out to not clog up my writing calendar, plus I had to wait for Fallout to (finally) drop off the charts. Well, that ended up pushing this series wayyyyy too far back on the calendar. Oh well. Next year, the goal will be to finish this series in March, but frankly, I just need more staff to make that happen. So please subscribe. Or, if you’re an advertiser (movie studio, FYC firm, or other), please reach out. Subscribe Streamer of the Year: Netflix Honorable Mention: Paramount (and CBS) So, just last week, I wrote about how Netflix has lost seven of its top twelve scripted shows in the last year. And I shared two very dour looks at Netflix’s potential slowdown this year and last. Guess what? They’re still the number one streamer in America. In 2025, they dominated new streaming shows (even if most of those new hit shows aren’t coming back for future seasons), they had the two biggest films, and they had the top returning TV show by a mile. The world is complicated, nuanced and messy. There may be warning signs of a future Netflix slowdown, but in 2025, Netflix was still the number one streamer. Note what I didn’t say? That Netflix has “won” the streaming wars, because obviously the streaming wars are still ongoing and, more importantly, YouTube is still growing—so now YouTube has “won” the streaming wars?—while Netflix’s share of TV consumption has stalled out. Avoid simplistic talking points, especially if they’re constantly repeated and could fit on a bumper sticker. I had trouble picking the second-place streamer this year, because all of the candidates for second place—Prime Video, HBO Max, and Paramount+—had some hits, but no one stood out. Then I saw this update from Nielsen on the top shows on TV in the 2025-206 season. Sure enough, Netflix had five of the top ten shows! And they had ten of the top 31 shows and fifteen of the top fifty. But CBS/Paramount+ actually had more shows in the top thirty and the top fifty. Paramount+/CBS had twelve of the top thirty shows and nineteen of the top fifty. Let me emphasize that: CBS/Paramount+ had more top shows in the 2025-2026 season than Netflix. And this look was just for TV shows, not live sports, an arena Netflix barely plays in. Meanwhile, Paramount-Skydance’s market cap is a fraction of Netflix’s. That’s weird, right? Streaming Loser of the Year, TV… We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...what streamer lost the year in TV... …whether Netflix could win the title for “film” streamer too… …who won the Disney vs Warner Bros. battle for theaters… ...what TV genres won and lost the year... ...what film genres won and lost the year... ...what film genre people think is thriving on streaming but isn’t… …why F-BOSSS TV shows don’t hold the same sway in the 2020s… …what it means to “flop” as a film on streaming… …UK shows underperforming on streaming… And a lot more... ...please subscribe! We can only keep doing this great work with your support. If you’d like to read more about why you should subscribe, please read this article about the Streaming Ratings Report, why it matters, why you need it, and why we cover streaming ratings best.
George Clooney reveals his pick for the next James Bond: 'The perfect guy to do it'
As the speculation over who will be the next James Bond heats up, George Clooney thinks he's worked with the ideal Daniel Craig successor.
An Austin nonprofit wants to help food workers get health insurance
Good Work Austin's pilot program helped 25 food service workers get free health insurance this year. The organization's executive director wants to bring the benefit to more people in 2027.
Hunter Biden is becoming a populist internet guy. I have questions.
The former president’s son is in his posting era. Does he know what he’s doing?
Local small business “pop up" in downtown Atlanta thanks to unique program
The World Cup is about to bring visitors from around the globe to Atlanta — and more than a dozen locally-owned businesses are ready to take advantage of the tourism to grow their brands.
5 Things to Watch for During Apple's WWDC 2026 Keynote Today
WWDC 2026 has officially arrived, with Apple set to kick off its annual developer conference with its opening keynote at 10 a.m. Pacific Time today. Apple will announce its latest software updates, including iPadOS 27, macOS 27, watchOS 27, tvOS 27, and visionOS 27.
The Guy Who May Have Finally Fixed Siri Is Reportedly Not Getting Much Credit
Despite all his hard work, Mike Rockwell is reportedly not getting a moment in the spotlight.
Options for the Tigers to replace Jahmai Jones
It’s time to re-work the bench and stop wasting a roster spot on a guy who can’t do the one thing he’s here to do.
That's amore! Dua Lipa and Callum Turner host second wedding ceremony at luxurious Italian villa
Dua Lipa and Callum Turner have tied the knot — again. The musician and actor are celebrating their marriage with a second ceremony after making things official in London on May 31.
How PE Guy became a million-dollar business in just a year
Johnny Hilbrant's joke parodying annoying finance bros has become a hit. They would be shocked by how much he makes off of "silly little skits."
“New Girl” stars Jake Johnson and Damon Wayans Jr. to reunite for “Cable Guy” series
Nick and Coach are back together!
'Diners, Drive-Ins, And LIES': Guy Fieri Slammed For Allegedly Not Swallowing Any Food
There's a fun conspiracy theory going around on the internet right now that claims Guy Fieri never actually swallows any of the food he eats on his show.
Louisiana Peach Festival: The Science Guys to be featured in Kids Alley at the 46th Annual LA Peach Festival
RUSTON, La. (KTVE/KARD) — KTVE’s Jayden Maloney joins the Science Guys for an exciting science experiment ahead of their appearance in Kids Alley at the 46th Annual Louisiana Peach Fest…
Satya Nadella ‘Not Sure’ Who Said Microsoft Wanted to Make Addictive AI, Is Looking for Guy Who Did This
Microsoft's CEO seems unaware of what's going on at his own company.
Morning Skate: Bounceback
Welcome back to another Thursday! The Stanley Cup Final began with an absolute heater of a 5-4 win for the Vegas Golden Knights. It had a little bit of everything; comebacks, players that we generally agree are good looking like they are in hell, questionable goaltending, and the bad guys winning, setting up tonight’s contest […]
Get to Know Your Orange: #90 DL, Kordae Houston
Houston, this guy has a lot of potential.
Is This Former Red Wings Player a Hall of Famer?
The post Is This Former Red Wings Player a Hall of Famer? appeared first on Detroit Hockey Now. Is former Detroit Red Wings tough guy Bob Probert worthy of Hall of Fame status? Another former Red Wings player […] The post Is This Former Red Wings Player a Hall of Famer? appeared first on Detroit Hockey Now.
Physicists achieve 'perfect randomness' for the first time ever
Physicists used quantum bits to achieve 'perfect randomness' in a world-first experiment. The results of their research could strengthen cryptography and other security systems.
11 Job Requirements Bill Pulte Met to Be Trump’s New DNI
From zero intelligence experience to knowing where to find AI Trump Jesus pics, this guy checks all the boxes.
Scholar makes Forbes 30 Under 30 Healthcare & Science list in Asia
Hoang Minh Hieu Nguyen has been recognised for his contributions to and potential in healthcare and science in Asia.
Taking Wing: Charles McAdoo
In this column, I normally focus on guys who, you know, haven’t actually taken wing yet. But I missed Charles McAdoo after saying I’d feature him, and he really has had an interesting season, so I figured that in spite of 8 PA and a home run with the big club he’d still be an […]
Mark Stone’s Return Showed Why He’s Golden Knights’ Glue Guy
The return of Mark Stone put the Las Vegas Golden Knights in their fourth Stanley Cup Finals in their nine-year history. He’s one of the best right-wing players in the league. It’s his combination of clutch scoring and understanding smart routes in the defensive zones that makes him a tough player to deal with. Mark […] The post Mark Stone’s Return Showed Why He’s Golden Knights’ Glue Guy appeared first on The Lead.
Chicago Bears Post June 1st Trade Roundtable Thoughts
Our guys @EDuerrwaechter, Josh, @GOOCH1701, and @iamcogs share their thoughts on the upcoming post June 1st trade market for the Bears.
ASU cruises past Nebraska, Ole Miss is next
The ASU bats backed a sensational pitching effort by Colby Guy to sink the Cornhuskers on their home field. A rematch with Ole Miss is next.
Chicago Bears Over/Under Player Milestone Predictions (Part 2)
Our guy @GOOCH1701 is back with some Bears over/under statistical predictions.
During the second week of OTAs the Las Vegas Raiders are trying what fans have been asking for over a year
The Las Vegas Raiders have a lot of young guys on the roster who need some run.
Sad Saturday: Rays 3 Angels 14
Drew Rasmussen put in one of his worst performances of the year, getting through just four innings while giving up five runs. Four of those runs came in the first, an uncharacteristically poor inning from the Rays righty. He gave up a single and then two walks — this is a guy who had, before […]
‘Friday Night Lights’ 20th Reunion: Why Kyle Chandler Turned Down a Movie Sequel, and Why There’s No ‘Rush’ for a Reboot
The cast and crew of the beloved football drama gathered at the ATX TV Festival to share insights into the past ("Remember when Landry killed a guy?") and tease a possible future. (But don't hold your...
Longevity science picks up steam in pharma
Fueled by multi-billion-dollar valuations and a deeper understanding of aging biology, the field is rapidly moving past the hype and into the clinic.
Former CA lieutenant governor on Gavin Newsom: ‘The poor guy wants to be president so bad’
Game Discussion for St. Louis Cardinals vs Milwaukee Brewers Tuesday
After losing to the Milwaukee Brewers on Memorial Day Monday, the St. Louis Cardinals will try again on Tuesday night as Michael McGreevy will start for the good guys while Kyle Harrison takes the mound for the villains. First pitch is scheduled for 6:40pm at American Family Field in Milwaukee and will be watchable on Cardinals.tv.
UC Davis Researcher Explores How Brain Development Shapes Teen Mental Health
Amanda Guyer, professor in the Department of Human Ecology and a faculty researcher at the Center for Mind and Brain, is helping uncover how brain development influences the way children and adolescents respond to social and emotional challenges. She is this month’s guest on Face to Face With Chancellor May.
Underlying Numbers Finally Pay off for Pirates' Henry Davis
A clutch home run for the Pittsburgh Pirates rewards former top pick Henry Davis's disciplined approach.
Jared McCain Is Giving Off Life Lessons Left And Right
This guy must be Dale Carnegie’s love child. Seriously.
Ancient Eukaryote Fossils In Australia Add To Story Of How Complex Life Evolved Over A Billion Years Ago
“Studies like this give us an opportunity to understand these little guys as organisms […] we can picture where they were living, what they were doing and who they were.”
"Is that a cute little guy, or what?"
A video of the octopus taken using the ROV, with audio of the scientists viewing the feed exclaiming that it's "a cute little guy."
Stephen Kolek pitches a CGSO, Royals beat Mariners 5-0
The guy who wasn’t ever in the Royals Opening Day plans twirls the best start so far in 2026
New business takes over former Rental Guys property in Citrus Heights
A new business which will focus on trailer rentals and sales is planning to open soon at the former site of Rental Guys and Aba Daba Rentals...
Theater at Woodshill celebrates 10 years of Shakespeare
SAUQUOIT — When Allen Guy Wilcox talks about The Theater at Woodshill, he talks about connecting: Connecting with the audience. Connecting with the community. And most importantly, connecting with Shakespeare.
Jason Voorhees Is Coming to ‘Dead by Daylight’! [Trailer]
The wish for the addition of Jason Voorhees to Behaviour Interactive’s asymmetrical horror hit Dead by Daylight is finally being granted. With Dead by Daylight celebrating its 10-year anniversary this year, what better way to celebrate than to finally land the big guy himself?! Jason’s impending arrival in The Fog was revealed as part of […]
Trump vows to ‘work very hard’ to enact permanent daylight saving time
The Republican-led House Energy and Commerce Committee earlier Thursday passed the Sunshine Protection Act.
A Jesuit wide receiver is showcasing his ability 'to run past guys' after state track success
This Jesuit standout made an immediate impact in a recent spring football scrimmage.
Commanders' rookie WR has a message for Jayden Daniels
Antonio Williams wants Jayden Daniels to know he's ready to be that guy.
Sorry, Governor — you are wrong on this one
If you have read even a handful of my several hundred columns during the past few years, you likely ran across me saying nice things about Gov. Jared Polis. I genuinely like the guy, whom I met during our mutual first runs for Congress back in 2008. He was very nice to me, even though, […]
Kudos to Cheer Club, College of Business faculty, Cybersecurity team and more
Becky Cottrell, Ph.D., Department of Social Work, and Bridget Arend, Ph.D., School of Education Becky Cottrell from the Department of Social Work and Bridget Arend, Ph.D., from the School of Education co-authored an article recently published in an international journal. Read the article. Biff Baker, Ph.D., College of Business Biff Baker, Ph.D., received a Best in Track award from the Society for Advancement of Management for research examining bureaucratic inefficiencies within Section 8 subsidized housing programs. The study focuses on how administrative delays and communication breakdowns can create housing instability for families and discourage landlord participation. It also offers recommendations to improve accountability and trust in public housing systems. Brendan Fry, Ph.D., Department of Mathematics and Statistics Brendan Fry, Ph.D., professor in the Department of Mathematics and Statistics, co-authored the article “Modeling the Impact of Venous Collapsibility on Retinal Oxygenation,” published in the Journal of Theoretical Biology. The interdisciplinary research brought together scholars from the University of Delaware, Indiana University Indianapolis, McGill University and the Icahn School of Medicine at Mount Sinai Hospital. Access the article. Bridget Arend, Ph.D., School of Education Bridget Arend, Ph.D., professor in the School of Education, co-published the book “Facilitating Seven Ways of Learning: A Resource for More Purposeful, Effective, and Enjoyable College Teaching, Second Edition” with James R. Davis. The book explores practical approaches to improving college teaching and student learning experiences. Buy the book. College of Business Faculty At the 2026 Western Decision Sciences Institute international conference, Sally Baalbaki-Yassine, Ph.D., Debora Gilliard, Ph.D., and David Lynn Hoffman, Ph.D., from the College of Business received the Best Case Study Paper Award for “Oreo: A Global Success Story in Brand Evolution and Market Leadership.” Lisa McVicker, Ph.D., and Apryl Brodersen, Ph.D., also had their paper, “Electronic Performance Monitoring: Employer Panacea or Legal Quagmire?” accepted for publication in the Journal of Business Leadership. Community Engagement Exchange Program Metropolitan State University of Denver was selected to host international Fellow Aleja Henao Espitia of Bogotá, Colombia through the Community Engagement Exchange program funded by the U.S. Department of State. View Espitia's LinkedIn profile. David Varel, Ph.D., College of Letters, Arts and Sciences MSU Denver historian David Varel, Ph.D., has been awarded a 2026 ACLS Fellowship by the American Council of Learned Societies. The fellowship program supports outstanding scholarship in the humanities and social sciences, and selected just 63 scholars from more than 2,000 applicants this year. Varel’s project, “The Black Chicago School: Academic Activism in the Age of American Apartheid,” explores the work of Black scholars who challenged scientific racism, built alternative institutions and helped lay the foundation for the modern civil rights movement. The fellowship provides up to $60,000 to support full-time research and writing. Learn more about the fellowship. MSU Denver Office of Financial Aid Team Several MSU Denver employees were recognized for leadership and service during the Colorado Association of Financial Aid Administrators (CAFAA) conference held in May in Crested Butte. Don Holtzen, interim associate director of systems, chaired the conference and was recognized for his service as CAFAA conference chair and technology chair during the 2025-26 term. Holtzen also received the Postsecondary Institution Professional of the Year award, which recognizes financial-aid professionals who have made significant contributions to their institutions and to CAFAA. Tori Pacheco, associate director of Student Services, helped design décor and facilitate the conference and was recognized for her service as CAFAA secretary during the 2025-26 term. Destiny Candelaria, call center coordinator, served on the conference planning committee and presented on One Stops during the event. Michael Nguyen, executive director of Financial Aid and Scholarships, assisted as a CAFAA board member and was recognized for serving as president-elect during the 2025-26 term. Richard Balbag, program assistant I, received the Distinguished Support Staff Member of the Year award, honoring staff members who have made exceptional contributions to their financial-aid offices. Military Friendly Recognition Military Friendly has awarded MSU Denver Gold Status as a military-friendly university and ranked the University No. 7 nationally for military spouses. The recognition reflects MSU Denver’s strong support systems for veterans and military spouses, including transfer credit assistance and retention-focused resources. As of 2026, 1,050 military-connected students are enrolled at the University, advancing institutional priorities around serving veterans and supporting student retention. MSU Denver Cheer Club The MSU Denver Cheer Club earned third place in the 4-Year College Small Coed Intermediate division at the USA Spirit Nationals. Celebrate the win on Instagram. MSU Denver Cybersecurity Team An MSU Denver cybersecurity team earned first place in the Strategist category at the 2026 CYBER RECon National Competition hosted at Fort Meade, Maryland, by U.S. Cyber Command. Led by Jeffrey London, Ph.D., and undergraduate student Matthew Bopp, the team competed against universities and law schools nationwide with its 30-page legal analysis on cybersecurity and free speech titled “Freedom of Speech and MDM: Misinformation, Disinformation, and Malinformation.” The paper also earned Bopp a personal invitation to apply to the University of Maryland School of Law. MSU Denver Debate Team MSU Denver Debate won the 2026 Sierra Sustainability Summit hosted at Yosemite National Park in April. Students Kat Conte and Simon Bernhard bested teams from George Washington University, Gallaudet University, Cal Poly San Luis Obispo, the University of San Francisco and Tennessee Tech in the modified present-and-defend style competition. Their proposal recommended adapting Colorado’s Keep Colorado Wild Pass model to support California state parks facing budget constraints. Learn about the summit. MSU Denver Women’s Golf MSU Denver Women’s Golf was represented on the national stage this month as junior Neige Dunn competed as an individual at the NCAA West Regional. She became the first Roadrunner in 10 years to qualify for NCAA Regionals as an individual. Get the details.
Whoa! Netflix is Sending Narnia Heading to Theaters...What This Means for the Future of Film
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Here’s a funny thing about the debate over whether streamers should release their movies in theaters first: Both sides think the other side represents the “conventional wisdom”. If you’ve been reading me for any amount of time, or even just scanned my front page, you know I think movies make more money by having a robust theatrical window compared to going straight-to-streaming. I’ve published thousands of words on this topic. And for years, I felt like I was standing up to a wave of opposition. See, while the “put your films in theaters to make money” take was obvious at any point before 2019, post-streaming revolution, most of the trendy thinkers took the opposite point of view. Big names argued that Netflix putting their film straight-to-streaming (“S-to-S” from here on out) actually made more money. Netflix was “disrupting” theaters, just as they disrupted Blockbuster Video, and since innovation is always good, this too was a great idea. This thinking then leaked into the mainstream business outlets like the Wall Street Journal and Bloomberg. I read many articles whose take boiled down to “Netflix makes tons of money from S-to-S releases” and “theaters were in structural decline” anyways. Covid-19 shutting down theaters and the 2023 strikes shutting down film production seemingly justified this point of view, as the box office struggled to return to 2017-2019 heights. Yet I’ve also read folks arguing the opposite point: the conventional wisdom says to put films in theaters! From some writers’ points of view, “everyone” actually agrees/agreed with my “send your films to theaters” take—especially the stodgy traditional studios—and folks still didn’t understand Netflix’s genius. I feel like, for the last two years, many people have argued this point as if it’s conventional wisdom. You know what? I may have been wrong. At this point, the “S-to-S strategy makes money” might be the minority viewpoint. Especially with the news this month that Netflix will put at least one film—Greta Gerwig’s Narnia film The Magician’s Nephew—in theaters in 2027 for a full 49-day run is big news. So that’s the story of the week, but I’ll also explain why they’re making this move now and why Netflix may not completely embrace theaters, along with other topics, like how I don’t buy Disney’s “super app” strategy, the latest good news out of the unions, my take on the latest attacks against free speech, and a whole lot more. Let’s get started. Subscribe Most Important Story of the Week - Netflix Goes to Theaters! Listen, I promise not to victory lap too hard today. As I just wrote, I’ve argued against sending films straight-to-streaming for—checks calendar—eight years now. Since 2018. Yikes. That’s a long time. And for years, others painted my thinking as “conventional” in that I was standing up for the status quo against trendy, cool disruption. And that’s not cool! But math is math, and I never could make the S-to-S numbers work. The only thing that ever enabled that model was Wall Street’s brief exuberance for it. It seems like the heads of Netflix now agree with me. (There were always rumors that former head of film for Netflix Scott Stuber argued internally for theatrical releases as well.) As they announced: “The Magician’s Nephew_—the first film in a Narnia series of films—will open on 12-Feb-2027, with a 49 day theatrical exclusive run.”_ I’m a little surprised at how little coverage this big change actually got. Credit to Bloomberg for leading with it and Matt Belloni’s The Town for highlighting it with the provocatively titled podcast “Hell Hath Frozen Over”. But after that? Instead of getting as much coverage as, say, the FCC’s latest egregious crackdown on free speech, this news story got crickets. But it’s massively more important for the future business of entertainment. So let’s start with the obvious question… Why Put Your Movies in Theaters? So…why should Netflix put (some!) of their movies in theaters? Well, I’ve already written that in a very, very, very long article from 2022: [ ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) [ The Data Is In: Theatrical Films Massively Outperform Straight-To-Streaming Films ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) Entertainment Strategy Guy · April 5, 2023 [ Read full story ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) To summarize, theatrical runs make much more money, especially blockbusters, because they earn more money per viewing,1 and that helps boost home entertainment sales. Theatrical films also perform as well or better than the streaming-only films. Now, partially this is driven by increased marketing for said films, but said marketing ultimately boosts the awareness of the movies and drives improved streaming and library performance as well. Again, I’ve made this case after reviewing the economic models and streaming data for years. Just last week, Emily Horgan also made the case for kids films! Yes, it is probably conventional wisdom, but that’s also because it’s true! I’d also argue we’ve seen a lot of data in the various studios’ behavior. As I’ve noted before, the more a studio needs to make money, the likelier they are to put films in theaters. As such, Disney, Universal, Warner Bros., Paramount and Sony all send their major films to theaters. Even if they once made a big S-to-S push (*cough* Disney *cough*), they’ve since relented and returned to theaters. The tech companies don’t need to make money, per se, so it took them years to embrace theaters. Apple doesn’t need to make money because it doesn’t disclose their (likely) Quibi-sized losses each year. (They fear bad press more than losing money.) Amazon announced two years ago that they planned to make Amazon-MGM Studios/Prime Video profitable on its own, and guess what? Now they’re putting films in theaters. That leaves Netflix. They’re in between the “no need to make money at all” and the “desperately need to make money to offset linear TV declines”, so they had less pressure to put some films in theaters. Plus, for years, they were the sexy disruptor, and Wall Street rewarded them for that. (Honestly, they still do.) Yet, even Netflix likely saw the money they were leaving on the table (I’ve estimated it at an easy billion dollars before) so they changed their course. I heard one pundit argue that, because Netflix already makes so much money, they don’t need to make more money, which sort of goes against everything I’ve ever learned about business and economics. Again, to be super-nuanced, sending “films to theaters” does not mean EVERY film. TV movies have been a thing for decades. Lifetime films, Hallmark holiday films, Disney Channel Original Movies, and so on, don’t need theatrical runs. But films above a certain budget level (say $25 to 50 million) almost certainly need theaters to maximize their revenue. The Scenarios (with a Dose of Skepticism) Now time for some skepticism: it won’t surprise me at all if Netflix re-changes course. Specifically, Netflix announced that their Narnia film will go to theaters. And I’d bet anything we see KPop Demon Hunters 2: The Huntering2 also goes to theaters, cause it’s the surest hit outside of a Disney animated sequel right now. But how much does Netflix truly commit to theaters? They’ve already tried to emphasize that this is a one-off move. I see three broad scenarios:
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