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This Week’s Small Business Tech News: Apple Significantly Raises Their Prices
AI is reshaping small business IT, customer service and marketing. Learn why Microsoft agents, Apple price hikes and AI influencers matter to your business.
4 Marketing Lessons Every Business Can Learn From the 2026 FIFA World Cup
Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you spend.
Is 10,000 Steps a Day Actually Based on Science? Here's What the Research Says
The 10,000 steps target came from a 1960s Japanese marketing campaign, not clinical research. Here's what the evidence actually supports about daily step counts, mortality risk, and what a realistic goal looks like for most people.
Outdoor recreation study highlights economic challenges for Wyoming businesses
The report represents the first comprehensive study of the state’s outdoor recreation economy. Businesses ranked hiring, climate and marketing as top concerns.
Wilmer Valderrama Launches Social Media Marketing Company
Wilmer Valderrama‘s WV Entertainment has launched a social media marketing company WV Social House.
Teen Entrepreneurs Develop, Pitch T-Shirt Businesses at Neff College of Business
The RISE Into Business summer enrichment camp brought teams of high school students to campus to explore marketing, finance, accounting and other core business skills.
Republic Business Credit Promotes Hebert Seghers to Vice President, Marketing Manager
Republic Business Credit promoted Katherine Hebert Seghers to vice president, marketing manager. In this role, Seghers will continue to lead the company’s
Uh, Rockstar, Please Fix This Massive GTA 6 Lore Mistake
Here's 350 words or so about two revolvers featured in a single marketing image
How top CMOs from Gap, Duolingo are rewriting the marketing playbook
Top marketers argue that embracing authenticity, moving fast, and creative risks are the only ways to survive in a fragmented digital world.
Creator marketing works best when brands give influencers freedom
Savvy marketers are relinquishing more control to creators, YouTuber Adam W and Google's Sean Downey said at Business Insider's CMO Insider breakfast.
Polymarket allegedly faked trades. Chances are slim Trump admin investigates, says sports-betting attorney
A recent Wall Street Journal investigation found that the prediction market hired influencers to stage fake trades as part of its marketing campaign to attract U.S. users.
Opinion: We should restrict gambling marketing to protect youth
If we are going to permit online gaming and sports betting in our state, this is the least we can do to protect Michigan youth from misleading, coercive ads.
Opinion: We should restrict gambling marketing to protect youth
If we are going to permit online gaming and sports betting in our state, this is the least we can do to protect Michigan youth from misleading, coercive ads.
Creators take over Cannes Lions, advertising's biggest bash
Creators are descending on Cannes Lions, the ad industry's tentpole event, reflecting their increased importance in the marketing mix.
iPhone 18 Pro Release Date: How Apple Freezes Out Android Competition
With the launch of the iPhone 18 Pro, Apple will disrupt the marketing, distribution and adoption of Samsung, Google and the Android-powered competition.
XAPP Design Expands Charleston Digital Marketing Services As CEO Earns Honor
XAPP Design, Inc. (304-610-7406) has announced expanded digital marketing services for Charleston businesses seeking stronger online visibility,...
Potawatomi Ventures launches business program for Native entrepreneurs
Bwadwét Innovation Community is offering a new entrepreneurial training program for members of the Forest County Potawatomi, with classes ranging from marketing to legal readiness to financing.
Commentary: ‘Disclosure Day’ underscores a Hollywood marketing dilemma
From "Close Encounters of the Third Kind" to "E.T. the Extra-Terrestrial" and "War of the Worlds," a UFO-themed blockbuster from Steven Spielberg has long been a can’t-miss event, and last
AI lab Midjourney investing over $74M to launch whole-body ultrasound screening business
Radiologists, meanwhile, took to social media to criticize the endeavor, noting that the generative AI company lacks clinical evidence to back its marketing claims.
Balancing benefit and risk: Nisha Vora on the science of pharmacovigilance
As Safety Science Director, she works across both early development and post-marketing, ensuring that risks are anticipated, analyzed, and managed so treatments can reach patients responsibly.
MSI prices its latest handheld at $1,800 as exec says ‘it will be a tough year for us and the gamers’
There’s still potential for more price hikes, its marketing lead warns…
Doceree Recognized in the Gartner® Hype Cycle™ for Life Science Enterprise Technologies, 2026
/PRNewswire/ -- Doceree, the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients, has...
Doceree Recognized in the Gartner® Hype Cycle™ for Life Science Enterprise Technologies, 2026
Doceree, the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients, has been recognized as a Sample Vendor in the Trusted Conversational AI in Life Sciences profile for the Hype Cycle™ for Life Science Enterprise Technologies, 2026. For Doceree, this recognition reflects the growing role of Agentic AI in life sciences.
Requiem Creative Wins Multiple Golden Trailer Awards, Earns Clio Entertainment Honors, and Emerges as One of Entertainment Marketing’s Fastest-Rising Agencies
Rapidly growing entertainment marketing agency recognized across theatrical, streaming, television, gaming, music, and digital campaigns less than two years after launchLOS ANGELES, June 15, 2026 (GLOBE NEWSWIRE) -- Requiem Creative, the Los Angeles-based entertainment marketing agency operating within the Ramsey Theory Group portfolio, today announced a series of major industry accolades, including Golden Trailer Awards wins, Clio Entertainment finalist honors, and numerous nominations spanning
NWA Women in Business: Lisa Darling
Residence: Fayetteville Education: BBA, marketing and international business, Florida International University Professional background: Originally from Miami, Darling moved to Northwest Arkansas in 1995. Soon she joined Procter & Gamble thinking...
Why Marketing Feels Harder as Your Business Grows by Nathan Tayloe
At some point, most growing businesses hit the same moment. What used to feel straightforward starts to feel more complicated. Marketing takes more effort. Results feel less predictable. What once worked consistently begins delivering mixed outcomes. It is easy to assume something is broken. In many cases, nothing is. The business has simply reached a different stage. What Worked Before Starts to Lose Its Edge Early on, growth is often driven by a few things working well at the same time: Referrals are strong The value of the offering is clear The team is aligned Decisions are made quickly Marketing, in that stage, tends to feel easier because the business itself is easier to understand. As the company grows, that simplicity fades. The audience expands. Services evolve. New people join the team. More channels are added. More decisions are made across more touchpoints. Marketing is no longer communicating one clear story. It is trying to represent a more complex business. Complexity Creates Friction That added complexity does not always show up immediately. It builds over time. Messaging starts to drift. Different parts of the business describe what they do in slightly different ways. The website no longer reflects how the company actually operates. Sales conversations evolve faster than the brand. At the same time, more activity is introduced to try to keep growth moving: New campaigns More content Additional platforms More tools and reporting The volume increases. The clarity does not always keep pace. That is when marketing starts to feel harder. It’s Not a Lack of Effort Most teams respond to this stage by doing more. More output More meetings More adjustments More experimentation That effort is not misplaced. It is often pointed in the wrong direction. When the underlying issue is a lack of alignment, more activity tends to create more noise. Results become harder to interpret. Decisions take longer. Progress feels inconsistent. From the outside, everything looks active. From the inside, it feels less certain. The Real Shift As businesses grow, marketing becomes less about execution and more about alignment. The companies that navigate this transition well tend to refocus on a few fundamentals: A clearly defined audience A strong, consistent position in the market Messaging that reflects how the business actually operates Alignment between leadership, marketing, and sales When those elements are in place, execution becomes more effective again. Marketing does not necessarily become easier, but it becomes more consistent. A Different Kind of Discipline Growth introduces more opportunity, but it also demands more discipline. What worked when the business was smaller often cannot be scaled without adjustment. The systems, messaging, and decision-making that once felt intuitive need to become more intentional. That is not a sign of failure. It is a normal part of growth. Marketing feels harder because the business has become more complex. The solution is not to outwork that complexity. It is to bring clarity to it. The companies that do that well tend to regain momentum quickly. Those who do not often stay busy without seeing the same level of progress. — Learn more about how we help organizations align strategy, brand, and execution. Visit tayloegray.com, or reach out directly at nathan@tayloegray.com.
Pacers Sports & Entertainment launches retail media network
Pacers Sports & Entertainment, along with two partners, this spring launched the Fieldhouse Media Network, a digital marketing initiative.
He Went From $300,000 in Debt to Running a $1 Million Business. Now This Founder Is Taking His Model to America.
Brandon Willington is taking the lead generation system behind “Where U?” into the United States, following a breakout year that saw him named Marketing Entrepreneur of the Year.
Apple's Craig Federighi: Siri Won't Be Your AI Girlfriend
Apple software engineering chief Craig Federighi and marketing chief Greg Joswiak sat down for an interview with Mostly Human after during WWDC, discussing the iOS 27 Siri changes, Apple's take on AI, new child safety protections, and more. Apple set out to deliver an AI utility, not an AI companion. When asked whether users could create an AI boyfriend or girlfriend with the new Siri, Federighi said absolutely not.
Please I Beg of You Do Not Use “AI” In Your Business Communications
The other morning I was clearing out the multiple daily emails I get from scammers who have used “AI” to praise one of my books in order to get me to use their “marketing” s…
Marketing genius or own goal? Science World soccer ball free advertising for Adidas, FIFA
The giant soccer ball installed over the Science World dome in Vancouver has prominent Adidas and FIFA branding on it, even though neither organization paid into the project.
Entertainment Highlights: Marketing director makes directorial debut with ‘Circle Mirror Transformation’
Discover the transformation of J. Bailey Burcham's perspective on community theater as he directs 'Circle Mirror Transformation' at Parish Players.
Dozens of Employees Laid Off at Ubisoft San Francisco Offices
Ubisoft has laid off dozens of people at Ubisoft's San Francisco offices, which includes marketing and IT staff.
LinkedIn launches new effort in push to capture business advertisers
LinkedIn is aiming to burnish its position as a go-to platform for business advertisers with a new team of marketing experts that it expects to generate an annualized run rate of $100 million next fiscal year, a source familiar with the matter said.
AWS executive asked staff to recruit laid off Meta employees
AWS Chief Marketing Officer Julia White discussed efforts to fill open roles and curb attrition, according to a recording of the meeting.
Covington businesses worry about construction impacts as Brent Spence project moves forward
City leaders launch a $750,000 marketing campaign to support local businesses as new traffic changes and years of construction begin.
Baltimore City files lawsuit against Agora Companies over deceptive business practices
Baltimore City is suing a global internet marketing and supplements company, alleging that it targets people, especially the elderly, with deceptive business practices.
College of Business grad’s investment prowess leads to prestigious summer program at Harvard
Most undergraduate students do not manage $6.2 million in assets, but Dola Popoola is not most students. While completing her double major in finance and marketing, the Oregon State University Presidential Scholar and soon-to-be College of Business graduate also served as president of the Oregon State Investment Group, one of the top 25 student-managed investment funds in the nation. That experience helped cement her love of finance and taught her what it takes to be successful in the industry, she said.
From Classroom to Racetrack: How Charlie Baur is Building a Motorsports Career in a Business Discipline
Charlie Baur can trace his racing story back to a Christmas morning in Michigan — the kind that starts with snow on the ground and ends with a throttle in a kid’s hands. “I remember being 3 years old and then for Christmas that year, my parents had gotten me a 120 cc snowmobile,” Baur said. Long before sprint cars, he was a Michigan kid on snowmobiles, dirt bikes, four-wheelers and jet skis — and a regular at car shows and races with his family. Photo courtesy of Charlie Baur That early exposure became a calling. At 12, he sat in a sprint car for the first time and knew he’d found the next chapter. He started in quarter midgets, moved to go-karts, and the day before he turned 16 — one day shy of the minimum age required by track insurance — he made his first sprint car start after convincing officials to let him race. Five years later, Baur is still pushing forward, now racing sprint cars on both pavement and dirt while pursuing an automotive business education at Northwood University — with a clear-eyed understanding that motorsports encompasses more than what happens under the lights on Saturday night. “It’s a business,” said Charlie, a 20-year-old who calls Fenton, Michigan, home when he’s not at a racetrack or at Northwood’s residential campus in Midland, Michigan. Photo courtesy of Charlie Baur Racing is the product — but preparation is the job To the average fan, race day begins around dinner time. For a team, race day can be a 12-hour shift — plus the work that came before it. And Baur’s racing operation is a family affair. “The team is my parents and myself,” he said, explaining they own the cars, maintain equipment and manage the business side — from sponsor relations to budgeting. On race weekends, the core group includes Baur and his parents (Eric and Stefanie), plus a couple of additional hands (Alex Photiou and Robert Flannigan) who help with the intensity and pace of trackside work. That structure has shaped how he thinks about efficiency and professionalism. “We’ve always kind of had the mentality of we’re never working on the car for maintenance at the track,” he said. “Our goal is to do as little work as possible to the car because it should be ready when that car rolls out of the trailer to go racing.” That mindset shows up in routines: bolt checks, tire procedures, safety equipment and a repeatable process designed to limit errors. “Once I fire the car up and put my helmet on, that’s when it’s go time,” he said. “You can plan as much as possible for how the race is going to play out, but until you take the green flag … you don’t know how it’s going to go.” Photo courtesy of Charlie Baur First-generation driver, student of the game In racing, “first-generation” matters — and Baur wears that label with pride. “A lot of the drivers are third or fourth generation,” he said. “My family has never been in motorsports. So for me, we’ve always looked at it as we’re new to it and we want to be as different as possible. From a marketing standpoint, it helps us stand out.” It also pushes him to seek out mentors — especially veteran drivers who have seen every scenario, solved every problem and won in multiple eras. Baur credits accomplished driver Jason Blonde, a 10-time champion, for becoming his driver coach and helping him develop as a competitor. “To me, learning from Jason helps me because he has had lots of success and knows what to do,” Baur said. “You have to humble yourself and say, ‘I don’t know what to do; can you help me out?’” That willingness to learn extends off the track, too. Baur says one of his biggest challenges is not a mechanical limitation, but credibility. “It’s my age,” he said. “Some people won’t take me seriously because I’m so young. Even though … I do know what we’re talking about and have a general idea.” His answer has been to out-prepare, out-communicate and treat the operation like a real enterprise — because it is. Photo courtesy of Charlie Baur Northwood’s role: Turning passion into a plan Baur is majoring in automotive aftermarket management and pursuing an accelerated path that pairs undergraduate study with graduate work. He’s also exploring how to align his studies with motorsports-focused coursework as Northwood advances related programs and pathways. He sees the value clearly: motorsports needs business-literate professionals who understand budgets, sponsorship, marketing, operations and long-term strategy — and who can translate between the language of the shop and the language of the boardroom. That’s why his Northwood experience isn’t limited to the classroom. He has been involved with the Northwood University International Auto Show and serves as motorsports chair — a leadership role that demands outreach, contracts, coordination and a steady professional demeanor. “There’s so much outside work that makes the auto show successful that people don’t realize,” he said. “And it is truly student led.” He’s also participated in industry experiences through Northwood at major events such as AAPEX, SEMA and PRI, along with other automotive networking events — opportunities he describes as a fast track to understanding how business really gets done. “You learn a lot in the classroom,” he said. “But if you learn it and you can’t apply it to the real world, it loses its value. Or if you learn it and can apply it, but you don’t know anyone, it is still of no value.” In his words, Northwood helps him win because it “gives me the tools to succeed” — including flexibility and faculty support as he balances travel and racing commitments with academics. Photo courtesy of Charlie Baur Racing as an ecosystem — and a talent gap waiting to be filled Baur is blunt about what he sees across the motorsports world: a deep bench of experienced professionals, and not enough young talent entering the pipeline. “I go to car shows, I go to these different events, and typically … the average age is between 45 to 55,” he said. “There’s not a lot of young people going into the motorsports world.” That reality reinforces Northwood’s communications focus: positioning motorsports not as a narrow lane, but as a wide ecosystem of business careers — sponsorship, logistics, data, media, leadership, hospitality and innovation — with real demand for prepared graduates. It also shapes how Baur talks to younger students who love racing but aren’t sure what their future looks like. “If you have a passion for motorsports, there’s gonna be a spot for you somewhere,” he said, emphasizing that driving is only one of many career paths — and that local tracks and hands-on experience are often the best first step. But if someone is interested in driving as a career path, it will take a team to make that happen. Baur’s team includes Stahl’s Motors and Music Experience, Rhino Racing, Randy Wise Buick GMC Chevrolet, Western Michigan Fleet Parts, Mother’s Polish, Schaeffer’s Oil, Hepfner Racing Products, Ameriguard Storage Centers, Justice Brothers, Race 1 Wraps, TBM Brakes, Behind Your Design, CharlieBaur.com and Northwood University. “There are so many people who invest not only in myself but in my race team and who believe in us to succeed,” he added. Pictured: Charlie Bauer’s sprint race car. Looking ahead: A headline worth chasing Ask Baur to imagine 2035, and he’ll give you two answers — one dream, one blueprint. “In a perfect world,” he said, “winning the Indy 500.” Realistically, he wants to build a life where business ownership and racing reinforce each other and where he can pay forward the help he has received by mentoring younger drivers, especially those trying to break into motorsports without a family legacy. “When I retire from full-time racing, I want to be able to provide the same opportunities that were presented to myself to the next generation of drivers,” Baur said. “I know how difficult it is to get your foot in the door.” For now, the focus is simple: keep building the operation, keep learning the business, and keep showing up prepared — because in sprint car racing, as in life, process matters. And once the helmet goes on? “It’s go time,” Baur said. Photo courtesy of Charlie Baur Learn more Students interested in motorsports careers — whether in competition, team operations, marketing, finance, sponsorship, data, or management — can explore opportunities through Northwood University’s Center for Automotive and Mobility Studies. For Charlie Baur’s latest motorsports adventures, follow Charlie_Baur and Charlie Baur Racing on social media. To learn more about Northwood’s Bachelor of Business Administration in Automotive and Mobility Studies and motorsports management concentration, visit www.northwood.edu/programs/automotive-mobility-studies/. Photo courtesy of Charlie Baur Pictured: Charlie Baur at Butler Motor Speedway on May 31, 2026. Share this page
Steve Rao: The AI revolution must include Main Street
Whether it is a family-owned manufacturer exploring automation, a local retailer adopting AI-powered marketing tools or a startup building the next generation of innovative products, small businesses will be among the primary beneficiaries — and users — of AI.
International business students share their experience at Lynn
At Lynn University, international business students learn business analytics, global marketing, cross-cultural communications and more to pursue a wide…
UMW College of Business Celebrates Alumni Achievement at Annual Awards
byWith a solid foundation in finance, marketing and management, University of Mary Washington business graduates go on to careers in executive leadership, entrepreneurship and public service.At the annual College of Business Alumni Awards – held in Woodard Hall during Reunion Weekend – Mary Washington honored grads who have excelled in their professions, from founding supportive […]
Herkimer College names communications director
Herkimer County Community College has appointed Steve Boucher as director of marketing and communications following years of service as faculty and department chair.
The Sports-Entertainment Icon Finding a New Generation of Fans (HBBIP #138)
How the WWE has leveraged creator marketing to advance its current stars and maintain cultural relevancy.
Nike’s Reset Under Elliott Hill Tests Core Sports And Investor Patience
Nike (NYSE:NKE) has launched an operational and brand reset under returning CEO Elliott Hill. New companywide programs, including "Win Now" and "Sport Offense," aim to refocus on core sports categories and refresh Nike's market approach. The reset includes renewed attention to wholesale partners, core product franchises, and updated marketing to athletes and everyday consumers. Nike, trading at $42.98, is undertaking this reset after a long period of weak share price performance, including...
ProBiotix Health targets long-term women’s health beyond menopause symptom support
Women’s health research is growing, and scientists are learning that supporting consumers through menopause means going beyond addressing symptoms. Cellan Davies, head of marketing at ProBiotix Health, tells Nutrition Insight which menopause-support ingredients and formulation approaches are gaining the most traction within women’s health.
Bellevue-based T-Mobile wants to sell a lifestyle, not just wireless
The second-largest U.S. carrier's distinctive marketing strategy offers exclusive access and perks that aren't typically associated with wireless service.
Evaluating Expand Energy (EXE) After Business Shift And Barclays Downgrade
Analyst downgrade meets business reset at Expand Energy Expand Energy (EXE) is back in focus after the company outlined a new emphasis on gas marketing and commercial optimization, while Barclays downgraded the stock, highlighting a weaker gas outlook and fewer clear near term catalysts. See our latest analysis for Expand Energy. At a share price of $92.07, the stock has fallen about 15% to 20% on a 3 month and 1 year share price basis, while 3 and 5 year total shareholder returns remain...
Control Resonant Developer Remedy Admits Packed September Release Window 'Is Challenging,' but It Has a Plan
Remedy will support Control Resonant with "by far" the studio's biggest marketing campaign to help it stand out in "challenging" September release window.
University of Miami launches Master of Science in Marketing
The University of Miami Patti and Allan Herbert Business School is making its mark on graduate marketing education with the launch of a STEM-designated Master of Science in Marketing, designed to prepare students for a rapidly evolving field shaped by analytics, digital innovations, and emerging technology.
Mexicana Emprende Program helps women grow business acumen
Through thirteen required lessons, participants learn foundational business concepts, including financial management, operations, marketing, and strategic planning.
Provident Entertainment Promotes Two
Provident Entertainment has promoted John Loessy to Senior Director, Marketing, and Josh [...]
SFA business students gain global edge through immersive study abroad tour of Spain and Portugal
NACOGDOCHES, Texas –– Nearly 50 students from Stephen F. Austin State University’s Nelson Rusche College of Business participated in an intensive, faculty-led study abroad program in Spain and Portugal May 10-21.Led by Dr. Matthew Lindsey, chair of the Department of Management and Marketing, and Dr. Mikhail Kouliavtsev, chair of the Department of Economics and Finance, the experiential learning trip bridged classroom business theory with real-world international operations across the Iberian Peninsula.
How CMOs can align marketing with real business outcomes
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
Pinned SEO Expands Nationally as a Leader in Google Business Profile Ranking and AI Search Optimization
Businesses across the United States are turning to Pinned.co for Google Maps rankings, AI Search Optimization, and long-term organic growth. VANCOUVER, WA / ACCESS Newswire / June 1, 2026 / Pinned SEO, a nationally recognized digital marketing agency ...
Paradigm Health Implements New Clinical Trial Solution to Support Observational Study Presented at ASCO
/PRNewswire/ -- Paradigm Health today announced its role in the execution of a multicenter, hybrid, observational post-marketing commitment study in the United...
Happy Harry's RibFest brings heat to summer entertainment lineup
“It’s probably our strongest four nights of entertainment," said Fargodome Director of Marketing & Sales Sarah Dykema.
Why dayclubs make millions for Las Vegas hotel-casinos
The venues are part of a broader recalibration in Las Vegas hospitality, where daytime entertainment has evolved from a seasonal amenity into a near-continuous revenue stream with its own marketing...
PNC Business Credit Promotes Elizondo to Western Division Executive
PNC Business Credit promoted Carlos Elizondo to Western division executive, where he will oversee all marketing and portfolio activity across the Western
Entertainment Marketing Firm Create Promotes Jonathan Gitlin to CEO
The company worked on campaign for 'Sinners,' 'Tron: Ares,' 'Only Murders in the Building,' and 'Lilo & Stitch,' among others, and has 16 nominations going into Thursday's Golden Trailer Awards.
NYC Health + Hospitals’ NYC Care Program Launches “Light The Way” Citywide Public Awareness Campaign - NYC Health + Hospitals
New York, NY — NYC Health + Hospitals’ NYC Care program today announced the launch of a public awareness marketing campaign to encourage
College Sports Recruiting App Takes Top Prize in Spring 2026 Bluejay Tank Competition
Elmhurst University marketing major Joseph Liebrandt '27 recently took first place in the Spring 2026 Bluejay Tank competition for his Recruit Match app, aimed at linking high school athletes with college coaches.
Why half of America's small business owners think their own marketing looks cheap
UPrinting reports that over half of U.S.
Sirio bets on longevity with science-backed ingredients in fun formats
Amid a trend for healthy aging, Sirio built a longevity platform for daily habits that it introduced at Vitafoods Europe 2026. Nutrition Insight meets up with the company to discuss its take on longevity — science-backed ingredients in fun formats for daily adherence that are marketed responsibly.“We’re really just getting started,” Maria Pavlidou, head of Marketing at Sirio Europe, tells us. “It’s fascinating what is going on with longevity in different fields.”
Lakers layoffs part of sweeping changes to business operations
More than a dozen people were informed they would be losing their jobs, including those in marketing, communications and team content.
Lakers layoffs part of sweeping changes to business operations
More than a dozen people were informed they would be losing their jobs, including those in marketing, communications and team content.
From Art And Science To Current Affairs: The 30 Under 30 Asia Content Creators Using Their Platforms To Educate And Entertain
Content creators on the 30 Under 30 Asia: Social Media, Marketing & Advertising list are inspiring others to pursue their passion and demystifying complex topics for a Gen-Z audience.
How AWS SMGS uses an AI-powered conversational assistant to transform business management with Amazon Bedrock AgentCore
In this post, we share how we built NarrateAI using Amazon Bedrock AgentCore to deliver business intelligence at scale for the AWS SMGS (Sales, Marketing and Global Services) organization. You will learn about: the two-layer architecture that separates batch processing from real-time interaction, the specialized AI agents that power intelligent routing and validation, key engineering patterns for production deployment, and how to build similar solutions with AWS services.
UT Health Sciences Team Earns 4 Statewide Communications Awards
The University of Tennessee Health Sciences Office of Communications and Marketing earned four awards, including two top honors, at the 2026 Tennessee College Public Relations Association (TCPRA) conference.
SOM grad turns part-time job into grocery career
Mark LoMaglio ‘26 to continue at Wegmans as part of its marketing trainee program.
Business leaders launch new marketing campaign
If Boston has a 'marketing problem,' civic leaders hope this new marketing campaign will help.
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Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce
BoF and Shopify convened commerce and marketing leaders from Coach, Revolve, Jennifer Fisher, Giorgio Armani, Estée Lauder, Lacoste, COS, FullBeauty Brands and more in New York City to discuss how AI is rewriting the rules of product discovery and online shopping.
Loyola’s Data Science in Everyday Life
Loyola University Maryland will hold “Data Science in Everyday Life: Applicability, AI, and Other Trends,” a networking and panel event exploring data science from a range of perspectives across industry and government.A keynote address delivered by data science industry expert David Norton, MBA ’95, will begin the event. Norton is the chairman and chief marketing officer of GALE Partners, a digital and analytics-based branding agency. He was named Chief Marketing Officer of the Year in 2010 and wrote “The High Roller Experience,” a book about data-driven marketing.Norton will moderate the panel discussion, which includes:• Elise Beisecker, senior data scientist in the U.S. Government Accountability Office• Amanda Muller, Ph.D., chief of responsible technology at Northrop Grumman• Franklin Hernandez, MBA ’13, M.S. ’20, senior lead machine learning engineer at Booz Allen Hamilton• Joseph Girsch, M.S. ’21, machine learning analyst at The Johns Hopkins University Applied Physics Laboratory• Mark Wicks, retired vice president of data science, data scientist, machine learning engineer and software developerHernandez and Girsch each earned an M.S. in Data Science from Loyola.The event is free and open to the public. Networking and appetizers will begin at 5:30 p.m. followed by the keynote address and panel discussion at 6:30 p.m. and audience questions and closing remarks at 7:30 p.m. To learn more and register to attend or stream the event online, visit the event webpage.
Don't worry, GTA 6 is still planned for November, marketing push will begin this summer
Overnight, Take-Two CEO Strauss Zelnick allayed fears that that Grand Theft Auto 6 may not launch in November after all.
GTA 6: No Delay or Price but Marketing on Track for Summer
"Grand Theft Auto 6" does not yet have an announced price, and Take-Two Interactive CEO Strauss Zelnick has revealed why.
Why the Enhanced Games is a sports marketing campaign you can actually believe
I’ve been fooled once before, but not this time.
GTA 6 Marketing Plan 'Reflects Where Audiences and Attention is Today', Says Take-Two CEO
Take-Two CEO has revealed that there is marketing in place for GTA 6, but that it reflects where audiences and attention are today.
Senate panel hears testimony on online sports betting, prediction markets
Senate lawmakers grilled sports betting industry officials during a hearing focused on recent cheating scandals, companies' marketing tactics and regulatory battles.
MAD: Apple's Cue Is Cannes Lions' Entertainment Person Of The Year
Created in 2019 (Lorne Michaels was the first recipient) the award recognizes the important role that entertainment plays in the marketing and communications landscape, according to the organization.
Seed Health hires Anisha Raghavan as first CMO
Consumer marketing veteran Anisha Raghavan said she wants to apply her experience from companies like Unilever and PepsiCo to grow the brand.
How AI is revolutionizing Prudential Advisors’ referrals business
“Everyone's looking for these ways that AI can help,” Mike Klein, Prudential Advisors’ chief marketing officer.
Post AI analysis of sports on TV detected an excess of gambling ads
Has the marketing gone too far?
Why CMOs must become enterprise growth leaders
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
Political violence and civil unrest trends 2026
War has overtaken civil unrest as the political violence exposure companies fear most, as conflicts in Europe and the Middle East disrupt global trade flows, strain political alliances and heighten risks to business assets.
Whoa! Netflix is Sending Narnia Heading to Theaters...What This Means for the Future of Film
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Here’s a funny thing about the debate over whether streamers should release their movies in theaters first: Both sides think the other side represents the “conventional wisdom”. If you’ve been reading me for any amount of time, or even just scanned my front page, you know I think movies make more money by having a robust theatrical window compared to going straight-to-streaming. I’ve published thousands of words on this topic. And for years, I felt like I was standing up to a wave of opposition. See, while the “put your films in theaters to make money” take was obvious at any point before 2019, post-streaming revolution, most of the trendy thinkers took the opposite point of view. Big names argued that Netflix putting their film straight-to-streaming (“S-to-S” from here on out) actually made more money. Netflix was “disrupting” theaters, just as they disrupted Blockbuster Video, and since innovation is always good, this too was a great idea. This thinking then leaked into the mainstream business outlets like the Wall Street Journal and Bloomberg. I read many articles whose take boiled down to “Netflix makes tons of money from S-to-S releases” and “theaters were in structural decline” anyways. Covid-19 shutting down theaters and the 2023 strikes shutting down film production seemingly justified this point of view, as the box office struggled to return to 2017-2019 heights. Yet I’ve also read folks arguing the opposite point: the conventional wisdom says to put films in theaters! From some writers’ points of view, “everyone” actually agrees/agreed with my “send your films to theaters” take—especially the stodgy traditional studios—and folks still didn’t understand Netflix’s genius. I feel like, for the last two years, many people have argued this point as if it’s conventional wisdom. You know what? I may have been wrong. At this point, the “S-to-S strategy makes money” might be the minority viewpoint. Especially with the news this month that Netflix will put at least one film—Greta Gerwig’s Narnia film The Magician’s Nephew—in theaters in 2027 for a full 49-day run is big news. So that’s the story of the week, but I’ll also explain why they’re making this move now and why Netflix may not completely embrace theaters, along with other topics, like how I don’t buy Disney’s “super app” strategy, the latest good news out of the unions, my take on the latest attacks against free speech, and a whole lot more. Let’s get started. Subscribe Most Important Story of the Week - Netflix Goes to Theaters! Listen, I promise not to victory lap too hard today. As I just wrote, I’ve argued against sending films straight-to-streaming for—checks calendar—eight years now. Since 2018. Yikes. That’s a long time. And for years, others painted my thinking as “conventional” in that I was standing up for the status quo against trendy, cool disruption. And that’s not cool! But math is math, and I never could make the S-to-S numbers work. The only thing that ever enabled that model was Wall Street’s brief exuberance for it. It seems like the heads of Netflix now agree with me. (There were always rumors that former head of film for Netflix Scott Stuber argued internally for theatrical releases as well.) As they announced: “The Magician’s Nephew_—the first film in a Narnia series of films—will open on 12-Feb-2027, with a 49 day theatrical exclusive run.”_ I’m a little surprised at how little coverage this big change actually got. Credit to Bloomberg for leading with it and Matt Belloni’s The Town for highlighting it with the provocatively titled podcast “Hell Hath Frozen Over”. But after that? Instead of getting as much coverage as, say, the FCC’s latest egregious crackdown on free speech, this news story got crickets. But it’s massively more important for the future business of entertainment. So let’s start with the obvious question… Why Put Your Movies in Theaters? So…why should Netflix put (some!) of their movies in theaters? Well, I’ve already written that in a very, very, very long article from 2022: [ ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) [ The Data Is In: Theatrical Films Massively Outperform Straight-To-Streaming Films ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) Entertainment Strategy Guy · April 5, 2023 [ Read full story ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) To summarize, theatrical runs make much more money, especially blockbusters, because they earn more money per viewing,1 and that helps boost home entertainment sales. Theatrical films also perform as well or better than the streaming-only films. Now, partially this is driven by increased marketing for said films, but said marketing ultimately boosts the awareness of the movies and drives improved streaming and library performance as well. Again, I’ve made this case after reviewing the economic models and streaming data for years. Just last week, Emily Horgan also made the case for kids films! Yes, it is probably conventional wisdom, but that’s also because it’s true! I’d also argue we’ve seen a lot of data in the various studios’ behavior. As I’ve noted before, the more a studio needs to make money, the likelier they are to put films in theaters. As such, Disney, Universal, Warner Bros., Paramount and Sony all send their major films to theaters. Even if they once made a big S-to-S push (*cough* Disney *cough*), they’ve since relented and returned to theaters. The tech companies don’t need to make money, per se, so it took them years to embrace theaters. Apple doesn’t need to make money because it doesn’t disclose their (likely) Quibi-sized losses each year. (They fear bad press more than losing money.) Amazon announced two years ago that they planned to make Amazon-MGM Studios/Prime Video profitable on its own, and guess what? Now they’re putting films in theaters. That leaves Netflix. They’re in between the “no need to make money at all” and the “desperately need to make money to offset linear TV declines”, so they had less pressure to put some films in theaters. Plus, for years, they were the sexy disruptor, and Wall Street rewarded them for that. (Honestly, they still do.) Yet, even Netflix likely saw the money they were leaving on the table (I’ve estimated it at an easy billion dollars before) so they changed their course. I heard one pundit argue that, because Netflix already makes so much money, they don’t need to make more money, which sort of goes against everything I’ve ever learned about business and economics. Again, to be super-nuanced, sending “films to theaters” does not mean EVERY film. TV movies have been a thing for decades. Lifetime films, Hallmark holiday films, Disney Channel Original Movies, and so on, don’t need theatrical runs. But films above a certain budget level (say $25 to 50 million) almost certainly need theaters to maximize their revenue. The Scenarios (with a Dose of Skepticism) Now time for some skepticism: it won’t surprise me at all if Netflix re-changes course. Specifically, Netflix announced that their Narnia film will go to theaters. And I’d bet anything we see KPop Demon Hunters 2: The Huntering2 also goes to theaters, cause it’s the surest hit outside of a Disney animated sequel right now. But how much does Netflix truly commit to theaters? They’ve already tried to emphasize that this is a one-off move. I see three broad scenarios:
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